Been wanting to buy a high-quality sport traffic to advertise Betting offers, but can’t be sure where to get it? Well, you just found what you’ve been looking for!

In this article by RichAds ad network‘s team you will find how to buy converting sport traffic along with useful insights on working with it to achieve better profits!

Is it even worth buying sport traffic in 2025?

Sports betting has been one of the most lucrative verticals in affiliate marketing for years now, demonstrating high profits from such offers across many regions from Tier 1 to Tier 3. Approximately reaching over $124 billion by the end of 2025, the market is expected to keep growing rapidly by ~5% annually, which leads the way for a lot of brands. Though the highest activity on sport traffic is usually observed during big tournaments, it’s a truly evergreen niche with an all-year-long passionate audience.

At RichAds we also observe decent performance of sport traffic across various formats, so, for example, according to our platform data for the past 3 months:

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Top high-converting geos for buying sport traffic in

So, where exactly buying sport traffic would provide the desired performance? Well, to know that it’d take either researching particular geos with high interest towards sports and Gambling or just taking a look at where the best response to Betting offers comes from. We at RichAds have analyzed the data from our ad platform, which we regularly share by our reports on the best geos and verticals, and came to conclusion that the best geos to buy sport traffic are:

• Indonesia;
• USA;
• Nigeria;
• Bangladesh;
• India;
• Brazil.

What sources are the best to buy targeted sport traffic?

Regardless of the fact that sport traffic is very desired, many popular platforms proved to be somewhat incompatible for advertising this niche. For example, Facebook and Google Ads pose strict moderation rules on any content related to iGaming, and Betting in particular, leaving marketers with no choice rather than seeking for more convenient traffic sources. As a matter of fact, SEO promoting is also challenging as it requires sufficient investments in content and technical maintenance, and might take up to a year to make a profit.

At RichAds, we hold our own independent moderation policy, being more affiliate marketing friendly, while provided ad formats possess no less traffic volumes than popular platforms:

1. Telegram ads in mini applications.
   Fresh advertising format, prioritising tap-to-earn games as primarily traffic sources with an approximate coverage of over 90 million active users! Advertisements natively appear to users in Mini Apps and since the audience there is quite relative to the iGaming niche, it’s a perfect place to acquire sport traffic for Betting offers. At RichAds, you can buy high-converting sport traffic in TMAs starting from $0.03 CPC.
   
2. Push ads.
   The push traffic requires users to initially agree to receive advertisements on a publisher’s website, so it already possesses a highly interested audience. For the Betting niche, push ads work out well due to the attractive appearance, similar to regular push notifications, and the fact that after accepting mailing, such ads will appear to users on any page as soon as online! At RichAds, buying sport traffic on push ads will be costing from $0.005 per click.
   
3. Popunder advertising.
   One of the oldest advertising formats on the internet yet with extreme traffic volumes worldwide and high CR. The only required creative is a landing (or pre-landing) page which will be opened in a new tab after a user clicks anywhere on a publisher’s website. Such approach allows pops to convert the impulsive audiences of Betting ads very well, while taking as little as a lander and basic targeting to start with. At RichAds you can buy high-quality sport traffic starting from $0.5 for 1000 views (CPM).

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Where to buy high-quality sport traffic in 2025?

If you still have doubts whether the sport traffic you’re buying would be truly high converting and get you the quality leads, you should consider launching on Premium sources at RichAds. Traditionally, we divide all traffic into four groups: Premium (the most converting sources for any offer and geo), Standard, Remnant and New. The Premium sublist contains the already highest performing traffic sources and are recommended to initially launch on, while the rest are provided for scaling campaigns.

Examples of converting creatives for sport traffic

Here, we analyzed and provided an overview of some good examples of creatives used for sport traffic campaigns! You can take notes on the utilised approaches to evaluate which would suit the promotion, but keep in mind that recreating creatives exactly would only decrease the performance.

• Welcoming creatives to attract potential leads.
  The entry-point of most affiliate marketing funnels for sport traffic, aiming to attract as many users potentially interested in such offers. Usually, this step is provided through TMA ads, push or native traffic as such creatives can provide short and attractive apperance for a first contact. In fact, there are many approaches for sport traffic that get high CTR, especially those including locally known sports celebrities, mentioning bonuses on registration, or just featuring a trusted brand.

• Engaging pre-landing pages.
  This is a kind of a useful addition for sport traffic campaigns, while the overall positive impact on promotion by pre-landing pages is hard to doubt. Prelanders aim to warm-up the audience better before taking them to a conversion point step, which can be pretty efficient for approaching both regular users of Betting products and those who only begin. Such pages can contain interactive elements like surveys, fortune-wheel for starting bonuses or test bets to increase the engagement.

• Converting landing page.
  The part of the funnel responsible for converting the users. Landing pages might present the audience with many approaches that would eventually lead to completing the targeted action, most likely registration or deposit. For sport traffic, it’s important to keep landers as simple and precise as possible, so that users would know exactly how to join. In order to achieve that, make sure the landing is fully translated into the required language, as well as featuring all the common payment methods and a comprehensive sign-up form.

Conclusion

Well, now you know everything on how to buy sport traffic for Betting offers promotion, as well as making sure it would work for you campaigns! We at RichAds have been working with sports betting niche for a while now, providing high-quality traffic across such formats as TMA, push, pops, in-page, redirect, display and native ads in over 220+ geos. Don’t delay your luck on promoting Betting offers and launch a campaign at RichAds right now!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Where to Buy High-Converting Sport Traffic in 2025 appeared first on RichAds Blog.

If you really want to be up-to-date on all curent trends in the iGaming industry — you should definitely visit one of the conferences dedicated to the niche in 2025. Quite fortunally, there are going to be many!

In this article by RichAds ad network‘s team you will find the full list of the best iGaming events and conferences that will take place in 2025!

Why should you attend online Gambling and Sports betting conferences?

Basically, such events provide many interesting opportunities for every specialist working within the iGaming niche: from getting to know the latest trends and insights to networking with colleagues across the world and witnessing how industry leaders shape the future of iGaming market. The knowledge exchange capabilities are infinite there since such conferences are visited by government officials, big-tech representatives, operators, CPA-networks, advertising networks, affiliates and many more!

At the same time, not all online casino and Gambling related events are sctrictly business-oriented, adding various parties and awards nights. But, hey, isn’t that also pretty awesome?

Some iGaming conferences and events in 2025 will be attended by RichAds ad network representatives, so that we can meet up!

We have been working with Gambling, Dating, Finance, E-Commerce, Antiviruses and Nutra traffic for many years, and can share the knowledge. Also we can discuss the most effective ways on how to utilise Telegram ads in Mini Apps, Push, Pops, In-Page, Display, Native and Direct click traffic to boost the campaigns’ results!

You can look at what events RichAds will attend in the calendar and book a meeting here!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Top iGaming conferences and events in 2025

Here, you will find the most anticipated online Gambling and Sports betting dedicated events that are happening in 2025!

1. SiGMA Euro-Med

SiGMA Euro-Med 2025

• Location: Valetta, Malta
• Date: 1st – 4th September

Updated Europe-oriented iGaming event by SiGMA, taking place in Valetta. Last year known as East Europe covering conference, in 2025 it’s expanding online casino market influence all the way to Mediterranian parts of Europe!

• 20000 delegates;
• 5500 affiliates;
• 4500 operators;
• 950 exhibitors and sponsors;
• 450 speakers.

2. SBC Summit Lisbon

SBC Summit 2025

• Location: Lisbon, Portugal
• Date: 16th – 18th September

One of the biggest iGaming conferences in 2025 held by SBC in Portugal this Fall. Covering the hot topics of sports betting and online gambling, SBC Summit will fit:

• 30000 delegates;
• 8000 operators;
• 2500 affiliates;
• 700 exhibitors;
• 500 speakers.

3. SiGMA Central Europe 2025

SiGMA Central Europe 2025

• Location: Rome, Italy
• Date: 3rd – 6th November

Precisely Central European market oriented online Gambling and Betting event, organized by SiGMA World in Rome. Previously held in Malta, this year’s SiGMA Europe event awaits:

• 30000 delegates;
• 7500 affiliates;
• 7000+ operators;
• 1200 exhibitores and sponsors;
• 700 speakers.

The list of 35+ best iGaming events in 2025

Below you will a complete event calendar of the all attention-worthy online casino and betting conferences that will happen in 2025, including even the ones already happened! Hurry up to find the events you want to visit before it’s too late!

Conclusion

Now that you have the up-to-date list of all 35+ iGaming conferences taking place in 2025, you can make an educated choice on which one to visit this year! In case you desire to meet RichAds team at one of them — make sure it’s listed in our calendar by the big red button below!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post List of the best 35+ iGaming events & conferences in 2025 appeared first on RichAds Blog.

Indonesia is a well known geo as one of the top countries to run Betting traffic in 2025. But how real are the opportunities for marketers to profit off Betting ad campaigns there?

In this article, RichAds ad network’s team will provide a complete guide to Betting advertising traffic, along with creatives examples and tips on launching in Indonesia!

How convenient is buying Betting ads traffic in Indonesia?

Before getting to the audience and creatives examples overview, it’s important to find out whether it is really worth buying Betting traffic and running such offers in Indonesia. Below, we shared the 3 key points:

Regulatory grey zone

Despite the fact that most activities regarding gambling and betting are strictly forbidden for Indonesian residents, online casinos and bookmakers are laying beyond those borders. Technically, most of the operating online Gambling and Betting sites in Indonesia are from abroad, so despite the fact being banned by the government online, players are most likely to avoid legal troubles.

Judging by a TGM Research on Indonesian gamblers and sports betting activities users as of 2022, a third of the entire populace was still interested in casino games and bookmakers, while both online and real-life actions were the most preferred. This additionally indicates that such websites are easily accessible to local audiences.

Highly developing market

While, by some estimates, up to five hundred thousands websites get banned by laws annually in Indonesia, the new iGaming products don’t miss out on the region. Local players’ dedication was projected to reach Rp 900 trillion (almost $55.2 billion) in total of gambling transactions only for 2025. Such profitability and interest by local users bring more online casino and bookmaker brands in Indonesia, increasing the amount of products in the region.

Rather cheap Betting traffic in Indonesia

The costs of traffic to run advertising campaigns in Indonesia are quite affordable on almost every traffic source. For example at RichAds — Indonesia is one of many geos marketers can launch Betting ads in from multiple formats. The recommended CPC bids in Indonesia start from $0.042 for native Telegram ads in Mini Apps, $0.048 for push ads, and $1.5 per 1000 views for pops. Here, you will find the amounts of traffic coming from some of these traffic sources monthly in Indonesia via our ad platform:

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Betting traffic peculiarities in Indonesia

Apart from general industry trends, Indonesia holds a very interested audience, knowing the motivations of which can provide a better touch in advertising approaches. In this part you will find the main aspects worth paying attention to for an accurate portrait of an online Betting user in Indonesia, prepared and presented for by RichAds ad network!

Betting ads audience in Indonesia

Just like for any Tier 3 geo in affiliate marketing, the audience groups of Gambling and Betting verticals eventually merge in Indonesia, as many users are mostly interested in both. The population of Indonesia is over 270 million people, and according to Start.io’s reports 24 million of them (almost 10%) are leaning towards online Gambling and Betting activities. Apparently, more than a half of the gamblers makeup women of age 18 – 34, preferring Android devices to access iGaming services.

You can read more on Indonesian gamblers in our article on how to run Gambling traffic in Indonesia.

Locally popular Betting activities

Indonesian audience is very fond of sports betting on badminton, football, basketball, even horse racing! Apparently, even though betting activities are highly prohibited in Indonesia, local players are very familiar with poker-like domino dice games, which they frequently play online. The gamblers are also quite responsive to new trends like Aviator, so in fact among the top Betting games in Indonesia are:

• Sports betting;
• Horse racing;
• Poker with dice;
• Live dealer blackjack;
• Crash games.

Top sports betting sites in Indonesia

Here are the most popular Betting website in Indonesia due to 2025:

• 1xBet;
• Bet365;
• Sportsbet;
• MEGAPARI;
• BK8.

The best advertising traffic sources for Betting offers in Indonesia

Such common traffic sources as Facebook and Google Ads apply pretty strict rules on advertising online casino and sports betting products, especially in countries where those are prohibited. Promoting with SEO optimization takes investments in the content-writing team and a long time to start profiting off. Eventually, ad networks like RichAds might be a good solution, as moderation there is more affiliate-friendly and among the formats are:

• Native Telegram ads in Mini Apps.
  Quite recently a new format was introduced by RichAds that allows marketers to show ads to users in Telegram Mini Apps, exploring the audiences of popular tap-to-earn games. Such users are very spiritually related to the Betting niche, which works great with a fresh format. At RichAds, the recommended bids on Telegram ads in Indonesia start from $0.042 per click!
• Push advertising notifications.
  This format of ads resembles the notifications which users receive from apps and socials, which gains them additional points in terms of audience response. Push notification ads are very effective for online Gambling and Betting offers promotion, especially in Indonesia where they hold leadership in profits, as RichAds’ best geos and verticals reports show. At our ad platform, the recommended CPC bids for push traffic in Indonesia start from $0.048.
• Popunder ads.
  One of the oldest ad formats online, they demand the only creative — a landing page, which appears to users after a random click on a publisher’s website. Over the years, pops managed to accumulate tremendous amounts of traffic globally, being among the cheapest formats with the highest CR! At RichAds, marketers can buy popunder traffic in Indonesia starting from $1.5 for 1000 views.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Creatives and landing page examples for Betting ads traffic in Indonesia

In this part we decided to overview main approaches for Betting offers promotion in Indonesia by examples of top creatives, pre-landing and landing pages, compiled for you by RichAds!

• Bonus and cashback programs.
  Welcome bonuses play a big role for Indonesian audience of Betting ads, so no wonder it’s such a common approach for compiling creatives. Welcome bonuses, cashback, withdrawal options — all of that might effectively attract new players via creatives.

• Playing by branding.
  Indonesia is a very alive iGaming market that takes all the advertising specifics to promote, even relying on just a good branding name. Sometimes, a familiar bookmaker brand, or live dealer operator might better work on converting the target audience among day-to-day players.

• A pain-point related question.
  Since Betting users in Indonesia play mostly to earn the money, rather than just having a fun, it’s relevant to assume that asking a pointy question regarding wealth can directly engage the audience. For example, thouse could be addressing budgets to go travelling, paying debts, or just asking if users knew the new way to earn on sports betting.

• Pre-landing page.
  Betting ads campaigns in Indonesia quite rarely contain a pre-landing page as a stage of an advertising funnel. Basically, such pages open before a user gets to the final offer and aim to warm-up and tease new players for better chance on conversion. Sometimes, pre-landings could be just a simple page with options to choose on an online casino site.

• All-in-one landing page.
  Just like for any advertising campaign — landing page makes a crucial role into successfully converting Betting ads users in Indonesia. Landing pages could lead right to the sign-up form or the showcase of the site. Motivating users with highlighting the welcoming bonuses could also help encoraging them into performing the targeted action.

Tips on running Betting ads campaigns in Indonesia by RichAds

Tips on adjusting Betting ad campaigns and optimization by RichAds:

• Start in Performance Mode for better optimization on push and pops.
  Performance mode is an in-house feature on RichAds ad platform that allows your campaigns to get fresh whitelists every week! The algorithms will automatically determine what sources convert the most based on the platform’s data.
• Ask managers for assistance in setting up, targeting and optimization.
  After a deposit of at least $500 to your RichAds account you will get a personal manager who will help with setting up your campaign, choosing the best bid and can provide whitelists for the exact offer and geo!
• Test several approaches and creatives to find the most effective ones.
  While launching campaigns on push ads, it’s better to add at least 5-10 creatives that you can test and evaluate which perform the best. For pop ads, we recommend running separate campaigns with a different landing page per each to determine which shows higher conversion rate.
• Divide the ad campaigns by device to better evaulate the costs.
  Even on the same source the bids for mobile and desktop devices may vary. So it’s recommended to run separate campaigns to target the audiences.
• Launch on Premium sources for more conclusive results.
  Basically all traffic sources at RichAds are divided into 4 groups by quality: Premium, Standard, Remnant and New. Premium sublist contains the best converting sources regardless of the niche, so it’s recommended to test offers with them for more conclusive results.
• Monitor and edit campaigns sources with Optimizer.
  At the Optimizer page you can access the statistics and metrics of your campaigns in one place, so you can adjust parameters exactly how you need.
• Set Automated rules for hands-free sources filtering.
  If you want to make optimization even more of a seamless process, you can set up Automated rules that will sort poor performing sources into blacklists by a certain criteria. That will prevent you from paying for inconvenient results.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

More on running Betting offers in geos by RichAds

Check out even more guides on Betting promotion on specific geos at RichAds! Asia, Latam, Africa and even more below.

• How to gain Betting traffic in Brazil? Full affiliate guide;
• How to gain Betting traffic in Nigeria?;
• Best ways to advertise cricket: affiliate manual;
• How to gain Betting traffic in Bangladesh.

Conclusion

Indonesia is a very lucrative region for Betting vertical, being very attractive for both marketers and bookmaker brands. While regulations are not very clear regarding iGaming products, the spend amounts from local audience and live interest towards sports betting activities produces a very high demand in the market. In 2025 Indonesia has been a top geo for Betting traffic campaigns on many formats according our regular RichAds’ reports on the best geos and verticals!

We at RichAds have been working with Betting traffic for years, prividing marketers with a feature-rich advertising platform to launch and set up campaigns on a self-serve basis! At RichAds users can start an ad campaign on Telegram ads, push, pops, in-page, display, direct click and native ads in over 220 geos from Tier 3 to Tier 1. Launch your best Betting ads campaign on the quality traffic by RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to promote Betting in Indonesia in 2025 appeared first on RichAds Blog.

Pop-up and popunder ads are the ad formats that demand very little in terms of creatives but can deliver great profits. But what do they actually consist of that makes them so effective?

Here, we gathered the most vivid pop-up and popunder ads examples for leading verticals!

In this article we will show over 20 pop-up and popunder ads landing and pre-landing pages examples for the best verticals.

What is a landing page?

Landing page is a web page that opens in a pop ads tab and presents the offer. On pops it appears after a user clicks anywhere on a publisher’s website with a special script, depending on whether it’s pop-up or popunder ad, above or under the initial browser window.

For pop ads, a landing page is the only creative needed to advertise. Landings preserve everything needed to engage the audience and lead them into performing the targeted action. Usually they appear with a themed visual based on the niche, simple offer description and a strong call to action. Landing page is purposed to convert even the audience that isn’t initially interested in the product into clients, thus it must cover all angles.

Below we listed some advice to follow while composing pop-up or popunder landing pages. Keep them in mind as of some the performance of your promotion will depend!

Tips for landing page creation on pop-up and popunder ads:

• Make sure the page loading speed is optimal.
  Since people don’t expect the landing page on pop-up and popunders to appear, no one will wait for it to load. So as soon as it opens, users will have less than a couple seconds to evaluate the offer while leaning to close the new tab.
  
  It’s recommended that the page should weigh no more than optimal 200 Kb and load faster than 1 second. To lighten the weight you can compress images using such services as TinyPNG, Kraken.io or JPEGmini. Loading speed can be increased with locating the server the closest to a potential user, for example, by using fast hosting like TimeWeb, and connecting CDN or VPS.
• Check if the page is properly localised.
  As landing page is the first place users will learn about the offer, it must seamless to explore. Make sure the page is properly translated into language of the targeted audience and presents all the popular payment methods in the region.
• Research your competitors.
  In order to keep your pop-up or popunder advertising up-to-date, you might have a peek at what others do via affiliate spy tools. For pop ads you can look, for example, at SpyPop free service, which lists landing pages filtered by regions.
  
  There’s no need to make an exact copy of a landing page you’ve seen, but to know what’s trending right now in the approaches and working for other advertisers.

Pre-landing pages for pop ads

Apart from a landing page, on pops there is also another form of advertising — a pre-landing page. Usually a pre-lander comes before the landing page, and serves as a warm-up for the audience to increase engagement and familiarise with the product. Then, the users get redirected to the landing page with the main offer.

Pre-landing pages might contain interactive elements to engage the audience properly. Depending on the niche, the interactive elements will vary, for example, Gambling offers’ pre-landing pages will offer users a ‘freespin wheel’, and E-Commerce offers will offer a survey on the preferable clothes.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

20 pop-up and popunder ads examples for top niches

In this part we will break-down the landing pages structure by examples of pop-up and popunder ads for leading verticals according to RichAds ad network’s data.

Pop-up and popunder ads examples will be shown for the offers of:

• Gambling;
• Betting;
• Finance;
• E-Commerce;
• Media.

1. Gambling offers example on pop-up and popunder ads

Gambling is one of the top verticals to promote on pop-up and popunder ads, so there are plenty of examples what it should look like. The headline usually highlights main features of the offer, for example, time limited bonuses upon registration which form is placed below. The main call to action button is to “Join”, “Play” or “Create account”.

Main points of Gambling landing pages on pop-up and popunder ads:

• Simple registration form.
  There’s no need to overwhelm the audience will many fields to fill while registering as it might scare the users off. Stick to the email or mobile phone to start as following steps will demand more info towards the target action.
• Payment methods showcase.
  Since of the targeted action for online casino offers is to deposit, it is recommended to present the payment methods on the landing page. Thus, users will see that it’s simple to top-up their balance the way they want.

More examples of pop-up and popunder ads for Gambling offers:

2. Betting offers example on pop-up and popunder ads

Betting promotion on pop-up and popunder ads is an example of the most straightforward approaches. Such offers’ landing pages usually present the platform that shows bets tables or popular sports events happening at the moment. Users prefer to see the main features of sportsbook right away.

Main points of Betting landing pages on pop-up and popunder ads:

• Up-to-date sports events.
  Betting audience shows high activity during big events, so it’s important to highlight big tournament such as Football World Cup on the landing page.
• Emphasizing simple withdrawals.
  For Betting vertical the opportunity to withdraw funds is of high value for the users. Keep in mind that people place bets usually to earn money, so it’s essential for them to see that they can withdraw them fast and easy.

More examples of pop-up and popunder ads for Betting offers:

3. Finance offers example on pop-up and popunder ads

Finance landing pages on pop-up and popunder traffic usually approach the audience softly. Landing page doesn’t reveal the platform straight away, starting only with highlighting main features whether it’s a trading or investing platform. The main point is to demonstrate how easy it is to start earning on the product without losing anything.

Main points of Finance landing pages on pop-up and popunder ads:

• Easy-to-learn showcase.
  People might feel afraid joining complicated platforms, so on the landing page you can highlight providing guidance. The simpler it seems to start, the more engaged users will get along the way.
• Verified and secure.
  Users don’t want to part with their money straight away. So in order for the landing page to work, you might want to add clients’ reviews or other forms of proving the product’s effectiveness.

More examples of pop-up and popunder ads for Finance offers:

4. E-Commerce offers example on pop-up and popunder ads

E-Commerce offers on pop-up and popunder ads usually present the main page of the online shop. The landing page might showcase seasonal products, goods for sale and gifts for big purchases. The main point is to demonstrate the rich catalogue and that anything can be get as easy as in a physical shop.

Main points of E-Commerce landing pages on pop-up and popunder ads:

• Benefit of the deals.
  In order to push users towards performing the targeted action you might highlight how beneficial the purchase really is on the landing page. Listing seasonal discounts or time-limited sales on the main page is highly effective.
• Seamless shipping.
  Any user expects their goods to be delivered in time and without problems while ordering online. This can be highlighted right in headline of the landing page to ensure users see all the advantages.

More examples of pop-up and popunder ads for E-Commerce offers:

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

5. Media offers example on pop-up and popunder ads

Media vertical is so-called an ‘umbrella niche’ that actually might include many different offers from personal blogs to YouTube channels. Landing pages for Media offers usually show the advertising resource straight away, highlighting methods to subscribe to it and get updates on the new content.

Main points of Media landing pages on pop-up and popunder ads:

• New content updates notifications.
  Highlight that users can keep in touch with the resource and new updates, such as subscribing to the mailing or bookmarking.

More examples of pop-up and popunder ads for Media offers:

Conclusion

Now you know what effective pop-up and popunder ads might look like by the examples in this article. We showed the most popular approaches used to compose landing pages for the verticals, but you might add some details from one to another. The only things that matter are keeping it simple, optimizing the page so it loads fast and properly describing the products.

We at RichAds have been working with pop-up and popunder traffic for many years, and are dedicated t make our platform the best to run these formats. You can launch an ad campaign on pops traffic right now on over 220 geos from Tier 3 to Tier 1! Start earning on pop ads with RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post 20+ examples of effective pop-up and popunder ads appeared first on RichAds Blog.

You’re willing to work with sports bets but don’t know where to find the right traffic?

Look no further: in this article the RichAds ad network team will help you choose the best Betting ad networks.

Top Betting ad networks: overview

The niche of Betting has always been and will remain extremely popular among media buyers as the number of people interested in online betting and bookmakers continues to grow. That is why there are lots of ad networks that offer betting traffic. 

However, it’s no easy task finding a good Betting network for publishers among so many of them. That is why our team at RichAds has decided to prepare this material that should help you sort it all out as easily and quickly as possible. 

Top 7 Betting ad networks:
1. RichAds
2. Kadam
3. PropellerAds
4. ROIAds
5. Adsterra
6. EZMob
7. TacoLoco

1. RichAds

The ad network RichAds is considered to be one of the most well-known ad networks where you can work with different types of traffic and various verticals: Nutra, Sweepstakes, Mobile Apps and Utilities, Dating, Gambling and Betting. The network has 5+ billion views per day in more than 200 GEOs and allows you to work on a CPC or CPM model with the minimal click price starting at $0,005. 

RichAds gives you the opportunity to work with the following ad formats: 

• Telegram ads in Mini Apps;
• push notifications (+ in-page and calendar);
• pop traffic (including popunder);
• native ads;
• domain (direct click) traffic.

RichAds offers traffic all around the world. In our blog you can always find more information on which GEOs convert best with the chosen type of traffic and vertical. There is also a separate page for Betting where you can find more than a dozen articles on how to boost profit in this specific vertical. 

In our ad network we have our own features to help you optimize your campaign with betting traffic:

• Performance Mode: is particularly useful for newbies and allows to optimize the campaign easily with the help of black- and white lists;
• Automated rules: will automatically create white- and black lists to save time;
• Micro bidding: will correct the rates within one campaign;
• Target CPA: will set a desired price for a conversion to optimize the campaign automatically. 

The minimum deposit is $150 and you can start your first ad campaign immediately. If you deposit more than $500, you will get a personal manager who will help with setting the campaign and optimizing it. The deposit can be made via a bank transfer, Wire transfer, Capitalist or other payment methods. 

Check out top cases on RichAds traffic:

• Casino offer with 74.48% ROI on pop ads in Japan
• Gambling offer on Canada with 23% ROI on push ads
• Gambling offer in Bangladesh with 119% ROI using pop ads
• Dating offer on in-page push traffic in Germany with 37.17% ROI
• 116% ROI on Gambling vertical in Brazil with push ads
• mVas offer on pop traffic in Peru with 180.58% ROI (CPA $0.32)

The quality of the traffic is constantly being assessed with both internal tools and an external one – Adscore. Besides, traffic is divided into 4 categories based on performance: Premium, Standart, Remnant and New. This allows media buyers to test offers with the best traffic in the network. 

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

2. Kadam

The advertising network Kadam has been operating since 2012 and is especially popular among Eastern European countries. You can work on a CPM, CPC or CPA models, have the detailed statistics available at hand and use different targeting tools to reach the target audience. 

What kind of ads can you find in Kadam?

• banners;
• native ads;
• regular, on site and in-app push notifications;
• clickunder.

The network has developed its own special algorithm CPA Target that will bring more conversions for the price you’ve set. They also have a fraud filter: all conversions and impressions that are flagged as suspicious will not be in the statistics, but will be transferred to ‘free clicks’. 

The first deposit should start at $100, further deposits – from $50.

3. PropellerAds

PropellerAds has been on the market for 13 years and is known as a “multisource ad platform”. Their traffic volume amounts to around a billion views per month for such verticals as Finance, Mobile utilities, Surveys, Software, Lead generation, Gambling and Betting. 

You will find the following types of traffic on the platform:

• push notifications;
• popunder;
• interstitial;
• survey exit.

PropellerAds is a great option for a Betting ad network where you can easily start your campaigns and later optimize them. To help you with that they have developed Automated rules, CPA Goal bid to set the optimal conversion price and SmartCPM bidding to get well-converting traffic for a good price.

The minimum deposit is $100 for every payment method, except for the Wire Transfer. 

4. ROIAds

ROIAds is an advertising network that has just recently started working, but they can already offer around 600 million views per day. The main work model is CPC, and you can work with more than 150 countries. As is evident from the their name, their mission is to have you reach the highest ROI possible.  

You can work with Betting offers and drive push and pop traffic from ROIAds. These ad formats work perfectly with the niche. 

ROIAds will also help you manage your campaign: they will help find the best combination for betting traffic, prepare creatives and compile white- and blacklists. 

The minimum deposit is $250. It can be made with credit cards, bank transfer or Capitalist. 

5. Adsterra

Adsterra is an advertising network that has been working since 2013 and since then has become widely known worldwide. At the moment the traffic volume amounts to 30 billions views per month all around the world and encompasses about 50 thousand publishers and advertisers. In Adsterra you work with different verticals, including Gambling and Betting. 

Ad formats that are available in the Adsterra ad network: 

• popunder; 
• social bar;
• in-page push notifications;
• banners;
• direct link;
• native ads. 

What else can you find in Adsterra? 

• Smart CPM and CPA Goal that will help optimize ad campaign even faster; 
• Pricing Tokens to track ad expenses;  
• Traffic Chart and Traffic Estimator to assess the volume of traffic and rates.

The minimum deposit is $100 that you can easily put with Paxum, Visa, MasterCard, UnionPay or Capitalist.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

6. EZMob

EZMob is an advertising network with 1+ billion ad requests per day that has been specifically designed to allow you to manage all your campaigns by yourself. 

At EZMob there are 5 ad formats available:

• display/banners;
• popunder;
• push traffic;
• native ads;
• calendar.

All of these formats can work great with sports bets with an average bid price being at around $0.4.

The minimum sum to start working is $50. It should be enough for the initial test and further optimization. 

7. TacoLoco

TacoLoco is a push advertising network that offers quality betting traffic for a minimal price all around the world.

What ad formats are available at TacoLoco?

• push notifications and in-page push;
• popunder;
• direct click;
• banners.

The minimum deposit to start working is $100 for all payment systems. For bank transfer, though – $1000.

Conclusion

In this article we’ve listed some of the top Betting ad networks for both publishers and advertisers where you can find high quality betting traffic for any GEO. 

With RichAds you can start working with Betting offers now! Sign up, choose the type of traffic you want to work with (or consult with our managers) and jump start your profit! 

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Top 7 Betting ad networks appeared first on RichAds Blog.

How much can you earn on Gambling and Betting niches?

The profits in the niches vary from a thousand of dollars to dozens of thousands, it actually depends on many factors — chosen GEO, optimization strategy, creatives amount and their relevance as well as marketers’ experience.

Not to be unfounded, our case studies prove that ROI on the Gambling niche starts from 23% and can even reach 116% in a week, when driving traffic on push ads to a trendy GEO such as Brazil! In terms of profits, $500 in a few days is more than real, our advertisers prove it with real stats and data, check out all the latest cases here.

Now that you know about monetization capabilities of the verticals, let’s focus on a step-by-step manual to reach such profits!

Step#1: Learn about the most frequent mistakes of marketers

How can you enter the market with greatest success and without any losses? 

The only answer is by learning from others’ mistakes!

Most frequent issues when working with Gambling and Betting niches:

• Expecting big profits too fast. Make sure you test at least 10 conversion prices before even analyzing the results.
  
• Ignoring optimization. That’s the same stage as campaign creation or creatives choice, it must be done in a timely manner.
  
• Adding not enough creatives. It’s crucial to add at least 5 to test different hypothesis on a specific GEO.
  
• Not dividing mobile and desktop traffic. The price of different devices is different, so it’s better to create two separate campaigns.
  
• Choosing too narrow settings. It’s better not to cut off too much traffic from the start, make sure you get at least some results first, then optimize the campaign.
  
• Not researching the market. Each GEO has specifics in terms of target audience and even settings, always research the peculiarities in advance.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Step#2: Apply efficient sources for Gambling and Betting verticals

We’ve gathered several working channels that are perfect even for newbies and are ready to explain why you shall apply them! 

Pop ads: easiest and most affordable

If you’re looking for something that can be referred to as “effortless”, pop ads are certainly your variant. In terms of iGaming it has proven efficiency, our report shows that it was one of the most successful formats for both of the niches.

The first pros is the prices — they’re extremely low, CPM starts with $0.5 for Tier 3 and $1 for Tier 1, which is perfect for those who do not obtain huge testing budgets. The second undeniable “yes” is the fact that you don’t even need creatives for a start, just a working lander that can be obtained via your CPA network.

The third point is that the setting up is as easy as you can imagine — just a link, a couple of basic settings and you’re ready to go! 

Push ads: time-proof and converting

This format has been one of the most popular ones for iGaming vertical at RichAds since its inception in 2018 and our advertisers claim to have the best results with it. Same as with pop ads the prices are very attractive, CPC starts with $0.005 for the GEOs with lowest prices yet big volumes.

Furthermore, the setup process is pretty much the same as with pop-notifications, while creatives can be taken from your manager for free for any GEO na language.

Lifehack from Alex G., PIN-UP Partners: pop and push traffic are quite cheap and can bring you a lot of registrations, yet not so many FTDs. Make sure you look for brands that have a life-time bend to an affiliate, like our brand. This way when the brand gets popular, this registration will revive throughout time and bring you a great deal of money.

Direct click: brand new and engaging

The source is not as cheap as previous ones, though it has a huge advantage — all of the leads that come from it are already interested in finding products similar to yours. It works the following way — a user is looking for “1xbet” and makes a misprint by typing “1xbit”, then he gets redirected to your offer page.

All the other pros are the same — it’s dead easy to work with, you only need a link and that’s it, just choose your settings and you’re ready to go! The efficiency is more than impressive, CR of the format is 4x bigger than that of the others.

Step#3: Choose the proven GEOs

When you are just getting started, it’s better to stick to the countries that guarantee profits without huge money contributions, do not go after the trends, in such a case the competition can be too high.

Best regions for Gambling in 2025

Everybody heard about the trending LATAM region, it can be an option for newbies as the market is not that overcrowded yet and the prices of traffic aren’t very high, though it’s not the very best option.

If you’re in the beginning of your path, it’s better to start with Eastern Europe or Asia for a couple of reasons — most of the affiliates leave the markets now to follow the trend of LATAM and invest in Tier 1 GEOs hoping to get long-term profits, so the level of competitiveness is a lot lower, while volumes stay the same! 

Furthermore, the traffic cost in the aforementioned regions is quite low, which is perfect for the start —smaller contributions, yet bigger profits.

Best GEOs for Gambling at RichAds right now:

• Indonesia
• Bangladesh
• Turkey
• Malasiya
• Philippines 
• Brazil
• Thailand

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Best regions for Betting in 2025

In terms of the Betting niche, the most crucial part is to be aware of trends and events. It’s all about keeping track of sport matches in each of the countries and being aware of the most popular sports there.

For instance, the LATAM audience is fully into football and has a lot of local matches that need to be constantly monitored. Overall advice is to choose a couple of GEOs where the target audience is into sports and keep track of all the upcoming matches, like National Leagues, for instance, National Cricket League in India and Bangladesh.

Best GEOs for Betting at RichAds right now:

• Brazil
• Egypt
• Bangladesh
• Chile
• Vietnam
• Russia
• South Africa

Step#4: Make appropriate creatives

Making creatives is not a tough task when it comes to the iGaming niche — the variety of examples and spy tools is impressive, even a beginner can do the research in a few minutes.

But it’s crucial to know the main approaches to Betting and Gambling target audiences, they do differ a lot! 

Betting players are much more loyal to one brand, so their LTV is a lot higher, but they’re harder to attract, you need to imply that the service is great, for instance, a provider has live streams and the overall interface shall be convenient and easy-to-use.

While Gambling clients are more likely to jump from one brand to another, they can be lured by a simple bonus, but are much harder to retain.

Alex G., PIN-UP Partners

Most converting creatives approaches: top 3 ideas

We’ve gathered a few examples that will only do good, it doesn’t matter if you’re just on the starting point of your path, or already know a lot about the industry, they will still have a high CTR!

• Bonuses — the more unique, the better.
  As we’ve said before, this is a very attractive idea for Gambling players. They’re in constant search of the most profitable offerings and bigger bonuses. Make sure you show all the luring free spins the brand has on your creatives! That applies to any GEO, no exceptions.

• Imply the upcoming events.
  You can trigger potential Betting clients by specifying that the hottest match of the season is coming and you have some special offerings to new clients due to the event, make sure it’s properly geo-targeted!

• Highlight the main advantage.
  It can be the safety of your brand, the variety of slots or even the fact that no deposit is needed for the first game. Anything that differs your offer from competitors will do, it works for both of the verticals and is a proven strategy.

Important: though those are the main ideas to assist you in the first campaign creation, but you can find even more advanced landers and creatives examples in our Betting and Gambling guides!

Step#5: Optimize the campaigns

After setting up a campaign and testing at least 10 conversion prices, it’s crucial to make it actually work and bring profit — perform optimization.

It can be done either manually or automatically, though the first variant may turn out to be quite time consuming for a newbie, we’ll focus on the automated ones. 

There are three algorithms at RichAds that can basically do all the work for you:

1. Target CPA.
   It works based on your desired cost per conversion — just specify it, and that is all, the algorithm will select the best sources and turn off unnecessary ones.
   
2. Performance Mode.
   This algorithm can work either based on your CPA if you have a tracking link, or just on your settings if you didn’t set up the post back. The scheme is the same — feature updates the lists of the best and worst sources instead of you daily.
   
3. Automated Rules.
   This is a tool that is aimed at turning off the sources that do not bring leads on your desired price or do not bring them at all. You’re the one who customizes the rules, then the algorithm turns them off automatically on a weekly or daily basis.

Conclusion

Now you know how to set up a working Gambling or Betting campaign, and have a full step-by-step manual to use in your daily working routine.

The only step that separates you from high profit now is actually launching a campaign with highest ROI and CR at RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Gambling and Betting promotion for newbies in 2025 appeared first on RichAds Blog.

Look for creatives, traffic sources and target audience for Betting offers in the article!

Top 3 reasons to buy Betting ad traffic in Nigeria

First of all, let’s understand why Betting ads will actually convert for the Nigerian audience, there are 3 main reasons.

1. Rapid growth of the Betting market

Nigeria’s sports betting market has seen exponential growth in recent years. According to a report by Statista, the revenue from online sports betting in Nigeria was projected to reach approximately $294 million in 2024, with an expected annual growth rate of over 10% through 2026. 

This surge is fueled by the increasing popularity of sports, particularly football, and the rise of mobile internet access, making it easier for users to place bets online.

2. High engagement with sport culture

Nigerians have a strong affinity for sports, especially football, which is deeply embedded in the culture. 

A survey conducted by GeoPoll revealed that over 60% of Nigerian youth engage in sports betting. This high level of engagement presents a lucrative opportunity for affiliate marketers to target a vibrant audience that is already inclined toward betting activities, ensuring higher conversion rates.

3. Favorable laws: legal Betting

The Nigerian government has established a regulatory framework that supports online gambling, providing a conducive environment for affiliate marketing. The National Lottery Regulatory Commission (NLRC) is in charge of the industry, it leads to increased legitimacy and consumer trust in licensed operators. 

As reported by BusinessDay, this regulatory clarity allows affiliate marketers to promote licensed betting platforms without the fear of legal repercussions, thus enhancing the overall safety and credibility of their marketing efforts.

Nigerian Bettors peculiarities 

There are several peculiarities of Betting ads traffic in Nigeria that shall be known by marketers for gaining best results. 

Nigerian bettors demographics

• Age: from 18 to 35
• Gender: 70% of male players
• Education: mostly bachelor, with at least secondary education

As online betting in Nigeria is legal, there are several legitimate sites that are most popular among users who love placing bets, it’s better to drive betting advertising traffic in Nigeria to these exact providers.

Top 5 Betting sites in Nigeria

• Bet9ja
• Betway
• 22bet
• SportyBet
• BetKing

Finally, let’s have a look at the most popular payment methods for Nigerian online casinos and betting sites.

Users love mobile payment solutions like Paga and Opay, also traditional bank transfers remain a widely used method among bettors with platforms like GTBank and Access Bank.

What’s more, services like Skrill and PayPal are becoming more popular, although they are not as widely adopted as mobile money solutions.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Two best traffic sources for Betting offers in Nigeria

In terms of advertising Betting sites in Nigeria, there are several sources that can bring profit to any advertiser even with a low budget and experience.

According to RichAds expertise, these easy-to-use loyal sources are push and pop ads, they do work best of all for Betting offers in Nigeria and here’s why:

• Pop ads.
  If you’re seeking an aggressive advertising method, pop ads stand out as a prime option. They have proven to be exceptionally effective in the iGaming market.
  
  One of the main advantages of pop ads is their affordability. Another significant benefit is that you don’t need to make creatives to get started; a functional landing page can be sourced through your CPA network.
  
  Additionally, setting up pop ads is incredibly simple. All it requires is a link and a few basic targetings like GEO and a bid, and you’re ready to launch your campaign!
  
• Push ads.
  Push notifications have emerged as a highly favored format in the iGaming industry since their introduction in 2018. At RichAds, advertisers see outstanding results using this traffic source. Similar to pop ads, push ads offer attractive pricing.
  
  Moreover, push ads are quite flexible regarding content policy. Unlike platforms like Google or Facebook, which impose strict regulations, there are virtually no restrictions on creatives. This means you can use any image or text without worrying about potential bans.

If you wish to learn more about the top niches and GEOs for both of the formats at RichAds, make sure to follow our monthly reports “Best GEOs and verticals”.

Luring creatives for promoting Betting in Nigeria

As one of the best formats for driving Betting ads traffic in Nigeria is push advertising, we’ve collected the top-notch ideas for promoting such offers.

• Use promos and bonuses.
  Highlight limited-time promotions, such as bonuses or free bets, to create urgency and excitement. Align your campaigns with major sporting events to capitalize on heightened interest in betting. Clear, enticing offers can significantly boost click-through rates.
  
• Apply luring images.
  Utilize vibrant colors and dynamic images to make your ads stand out. Strong CTAs like “Bet Now!” should be prominent and easy to understand, guiding users seamlessly to the betting platform. Captivating visuals including beautiful girls and successful players paired with compelling CTAs drive higher engagement and conversions.
  
• Highlight brand names.
  Collaborate with well-known betting sites like Bet9ja or NairaBet to feature their exclusive bonuses, such as “Get a 100% Welcome Bonus up to ₦100,000!” Highlighting these recognizable brands and their specific offers can enhance credibility and attract users who are already familiar with these platforms. 

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

• Showcase famous teams
  Incorporate visuals and branding of popular Nigerian football teams like Lagos FC, Enyimba FC, or international clubs with a strong following, such as Manchester United or Barcelona. Use engaging pics of team jerseys, logos, and iconic moments to draw in fans.
  
• Highlight special features and payment methods
  Emphasize unique features of your betting platform, such as live betting, cash-out options, or in-play statistics that enhance the user experience. Additionally, showcase diverse payment methods that cater to the local audience, including mobile money options like Paga or bank transfers.
  
• Apply popular players
  Include images and highlights of popular players in Nigerian football, such as Wilfred Ndidi, alongside international stars like Cristiano Ronaldo or Lionel Messi. This personalizes the betting experience and connects emotionally with fans who follow these athletes closely.

Tips to promote Betting offers in Nigeria

Getting Betting ads traffic in Nigeria is quite easy if you know the main tips to boost your sales and get more leads.

That’s why RichAds team collected proven methods for iGaming promotion below!

Top 6 ideas to boost your Nigerian Betting campaigns

1. Test multiple ad variations.
Implement 5-10 different push ads or landing pages. Experimentation is key to identifying strategies that achieve a high click-through rate (CTR). For push notifications, consider different images, and for pop ads, it’s beneficial to add a range of landing pages.

2. Launch ads on Performance Mode.
Utilize the Performance Mode algorithm to effortlessly target effective sources, while the system dynamically adjusts your campaign to align with your desired conversion costs.

3. Focus on Premium sources group.
Launch campaigns exclusively on Premium sources at RichAds. If your aim is to attract high-quality traffic with enhanced conversion rates (CR) and valuable leads, this is the ideal target audience.

4. Determine the best bid.
If you’re unsure about selecting the optimal bid to secure a satisfactory volume of leads at the best price, consult your account manager or use the Predictor tool for guidance.

5. Analyze campaign metrics via Optimizer.
Use the Optimizer to assess your campaign’s performance, where you can access comprehensive statistics across various metrics in one place and make informed adjustments to your bids.

6. Streamline optimization with Automated Rules.
Enhance your campaign optimization process through Automated Rules. This approach is effective for eliminating underperforming sources and maximizing profitability based on your specific criteria like cost per action.

Find more iGaming tutorials for other GEOs

Check out even more guides on Gambling and Betting on specific GEOs at RichAds! Asia, Latam, Africa and even more below.

• How to gain Gambling traffic in Malaysia? Top insights;
• How to gain Gambling traffic in the Philippines? All secrets revealed!;
• How to launch Gambling in Brazil: learn expert insights;
• How to gain Gambling traffic in Bangladesh?;
• How to gain Gambling traffic in Vietnam?;
• Online Gambling in Indonesia: Everything you need to know;
• Is online casino legal in the Philippines? Main info for affiliates;
• Proven ways to promote Gambling in Latin America;
• How to gain Gambling traffic in Thailand? Expert tips;
• Promoting Gambling ads in South Africa: best practices.

Conclusion

Those are the key secrets to Betting promotion in Nigeria, make sure you take this guide as a step-by-step instruction to enhance your profits ASAP.

Take any Betting offer and launch it on premium RichAds traffic!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to gain Betting traffic in Nigeria? appeared first on RichAds Blog.

Let’s figure out how to work with it in common and how to drive push ads for Betting.

What is Betting?

People have been betting on sports since primitive times and nothing has changed. The excitement and the desire to make a profit continue to attract many players to bet on sports.

For ordinary people, Betting begins and ends with bets on sports events. Football matches, major battles, the results of the Olympics. In fact, the vertical of Betting is much broader: it includes esports and fantasy sports.

How to run esports in affiliate marketing

Esports is a competition between people or teams in popular video or computer games for significant wins.

One of the benefits of esports is that players can be anywhere. Viewers can also watch the game’s progress from anywhere in the world. It’s possible with the help of streams.

The number of esports fans is growing every year. In the United States, esports surpassed the super-popular NBA and NHL finals viewership.

The earnings of cyber sportsmen are approaching the fees of sports stars, while the overall revue of the industry grows.

Watch the webinar: Betting and Gambling discussion with 4 experts here here.

Best esports GEOs

Esports are most popular in developed countries: the USA, Canada, European countries. Very active fans live in China, Singapore, and South Korea. But it will be a little harder to work there due to the language barrier. Not everyone is subject to hieroglyphs.

Moreover, English-language advertising is inferior in performance to native languages. Take a closer look at the countries of the Middle East – there are also esports fans there.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Top esports games

There are hundreds of different games for esports, but the most popular are:

• League of legends;
• CS: GO;
• Dota 2;
• Fortnite;
• Starcraft.

Do not forget about sports simulators, for example, FIFA.

Step 1.
How to choose an offer and a GEO for Betting

The first thing to start with is choosing the right offer. You need to pay attention to the terms, payment model, and GEO.

According to the terms, everything is simple. You need to make sure that the offer accepts traffic from push notifications.

The most common Betting payment models:

CPA – pay for registration or deposit.
RevShare – pay lifetime commission from the betting shop income.
Hybrid – fix cost for new active player + lifetime commission from the betting shop profit.

There are also offers with CPL (payment for registration) and CPI (payment for installing the application). Nowadays, such offers are very rare, and it is quite difficult to get them for push traffic.

For beginners, we recommend choosing CPA offers. When you have experience and understanding of the vertical, you can switch to Hybrid or RevShare. The difficulty is that it will take some time to optimize such advertising campaigns.

According to RevShare, profits begin to flow after 3-6 months. This stretches the budget of any affiliate marketer. Only people with large budgets can allow such a waiting period. Moreover, they should be confident in their approaches and the quality of the leads.

Combination of popular sports and GEOs

There are 2 main options for Betting: run cheap Tier 3 GEO or choosing premium Tier 1.

Tier 1 (English-speaking GEOs, Scandinavian countries, Canada) generally always shows a higher conversion rate. But the traffic itself is much more expensive. Premium GEOs make campaigns riskier but also more profitable. Still, there is a more solvent audience there.

Tier 3-4 (India, African countries) are very good GEOs for newbies in Betting. The traffic here will be cheaper. Such countries allow you to fill your hand and not spend your budget in 1 day. The choice of an offer is crucial for them, and brand awareness plays a significant role here. Choose well-known bookmaker companies, a bad brand won’t convert.

After choosing an offer, be sure to go all the way for the user. Test if the steps the user should take are clear and be sure to check out the payment page.

In Tier 3-4 countries, it is important to pay attention to the available payment methods. In Tier 1 everybody pays by card. But in Tier 3-4 you need both local processors of plastic cards and local payment systems. It can provide up to 50% of transactions. If your brand/offer has all local payment options, then you are on the right track.

Step 2.
How to analyze the target audience of your Betting offer

Sports Betting is popular among prospered segments of society. Here is a typical portrait of a betting player. A middle-aged man from 25 to 45 with a stable average income.

Don’t forget about another branch of Betting – eSports. Young people from 20 and above are fond of it. Moreover, the upper threshold can be quite high: men over 40 can play and bet. Bettors are more loyal to a brand than gamblers, so it’s crucial to choose the right creatives for attracying players, then retain them with high-quality offers and bonuses.

One thing remains the same: there are not very many girls among betting fans. So, when planning your ad campaign, focus on middle-aged men.

The easiest way to analyze the target audience is to get a portrait of the depositor from the offer owner. It is the depositor, not the people who register. If you couldn’t get such information, you will have to turn to Google.

Alex Grus, former AdCombo expert

Imagine that you’ve already received the age and interests of the target audience. Then it’s very important to analyze the sports preferences of your GEO. For example, if it’s Europe, then football will come first. If you have India, it will be cricket, and baseball is popular in Japan. The Nordic countries are very fond of hockey. Consider all these facts when preparing creatives.

Step 3.
How to prepare Betting ad creatives

Nowadays, affiliate marketers prepare push ads for Betting according to several scenarios. We can divide them into events (tied to a large match) and general ones. They serve to generate new players for bookmakers outside of major events.

Examples of push-ads creatives for Betting

1. WOW-push

Such a push is designed to surprise the user, to awaken inner greed. Well suited for those to lure newbies and those who have little experience in Betting.

WOW-push can lead to the pre-landing page with a success story. We can also use pseudo-news about how someone won a large amount of money from this broker.

2. Event push 

These kinds of push notifications are created for certain events on the sports calendar.

The push will work well if you use familiar brand elements such as logos. Place team players or club emblems on the main push image. These are the most effective creatives. But even they will not work if your push base is very far from the rates. Check suitable Betting subscribers lists with your ad network manager.

An event push should lead to a specific match page on the broker’s side, without pre-landers.

3. General bonus push

The essence of this push is to promote a specific brand/operator with enticing creatives. The average player registered in more than 5 brands, as they are always looking for better terms/odds. It is this brand advertisement that attracts them.

The general bonus push should lead to a large beautiful landing page with bonuses. The next step is registration.

Pre-landing pages and landing pages with push should form one logical funnel. Moreover, the logic of the funnel should be clear.

Step 4.
How to analyze the results of the ad campaign

Having spent the first money, the most important thing is to evaluate the results. It is important to check 3 parameters: the ratio of impressions to clicks (CTR), the number of conversions (CR), and the profitability of the campaign (ROI). What can the numbers tell us?

Estimate CTR/BR

You can find out the CTR/BR in the traffic source data. RichAds has clear analytics and its built-in tracker, which pulls in fresh data.

CTR/BR shows how interesting and attractive your push is. If you have good impressions and clicks, then everything is in order with the push itself, and you can move on. If not, you need to change the appearance of the creative and continue testing.

Estimate CTR/BR

You can find out the CTR/BR in the traffic source data. RichAds has clear analytics and its built-in tracker, which pulls in fresh data.

CTR/BR shows how interesting and attractive your push is. If you have good impressions and clicks, then everything is in order with the push itself, and you can move on. If not, you need to change the appearance of the creative and continue testing.

Estimate CR

The next important point is CR or conversions. You can find them in the tracker or the stats of the CPA network. Usually, a sales funnel consists of two steps: registration and making a deposit.

A high registration rate and a low conversion of deposit mean that you attracted too poor audience or did not motivate traffic too much. We need to revise creatives towards more professional and experienced players.

If you have a high CTR but no signups, check the links. Perhaps the point is their proper operation.

A low registration rate also may tell that you are causing misleading. It’s worth checking your sales funnel and ensuring you get the message across to your users. If you promise a signup bonus on a push, there should be one. If this is a bonus for new players only, be sure to include it.

Estimate ROI

The last point is ROI. If you have gone through all the previous steps and fixed all the errors. At the same time, your campaign shows ROI from 0 to -20%, it is worth continuing the tests. Try other creatives or strategies for the same audience. You can pull these indicators out with new creatives and bundles.

You should change the offer or the audience if the ROI is worse.

Betting is one of the fastest-growing verticals in affiliate marketing. This is a good source of income with the right approach. People can give up the desire to lose weight. But they will never stop before the temptation to play and make money on it.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to rock on Sports Betting? Full affiliate guide appeared first on RichAds Blog.

iGaming is a very broad term related to online casino and sports betting industries, covering many affiliate marketing areas and specialist fields under it. Despite the overall popularity of the niche, it doesn’t explain how to get along with high payouts from Gambling offers.

In this article, RichAds ad network’s team will dwell on the iGaming industry in affiliate marketing as well as share useful insights for marketers!

What is iGaming in affiliate marketing?

iGaming is a vertical in affiliate marketing area, uniting under the term the products and services related to online casinos and sport betting activities. The industry includes various parties: brands, operators, affiliate programs, CPA and advertising networks that specialise in the iGaming traffic. In affiliate marketing the iGaming niche is often used to describe CPA-offers related to both Gambling and Betting verticals.

iGaming is also a vast affiliate marketing community that regularly holds all manner of Gambling and Betting related conferences with industry experts, marketers and entrepreneurs. Such events are taking place all over the world regarding any iGaming traffic area as the industry itself develops at a rapid speed along with new products. So do the iGaming trends, an important part to pay attention to in a very fast changing market like this.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Is iGaming vertical even worth your attention?

Currently the online Gambling market is expanding in all directions, as for now its revenue is expected to reach $97 billion by 2024 with the next 5-year annual growth rate at 6.4%! According to RichAds platform’s reports on the best geos and verticals, almost every region now is of interest from North America to Europe, Asia and Africa as Gambling ads find targeted audiences practically anywhere.

Important to consider the recent changes into online casino and bookmaker regulations across many countries of South America, Europe, CIS and Asia. For example, Brazil being a highly trending geo for iGaming offers for the past 2 years, in December 2023 introduced a so-called ‘Law on bets’ that would allow local brands to operate upon licensing. Such relaxations of laws might lead to attracting new brands, services and products along with engaging new audiences.

iGaming traffic peculiarities in affiliate marketing

By overall observation, the average iGaming offers’ audience consists primarily of males in their 20s, of course not without exceptions. For example, according to Start.io’s reports on gambling users in Indonesia, young women make 68% of them there. Such details are important to consider while preparing iGaming ads creatives to directly address the audience.

How country Tiers affect advertising online casino and sports betting offers

The affiliate marketing classification of geos by Tiers applies to iGaming vertical as well while also having additional meaning. Basically, a Tier might indicate the generalised perception of such activities by gamblers themselves. For example, the lower Tier iGaming audiences take gambling as a risky way to earn some money, while the higher Tier countries’ users gamble just to have fun. Addressing the correct basic point of interest might sufficiently increase response and conversion rates for your ad campaigns.

You can learn more about regional promotion specifics in our recent article on differences between Tier 1, Tier 2 and Tier 3 geos in affiliate marketing!

Advertising restrictions on popular traffic sources

Such ad platforms as Facebook and Google Ads evaluate the promotion content according to strict guidelines, including those powered by local legal status of online casinos and bookmakers. Eventually, any popular traffic source aims to restrict Gambling ads making a marketer’s day full of avoiding bans and setting up cloaking. Gambling advertising networks like RichAds make the exception by offering alternative ad formats and independent moderation policy for promoting iGaming offers.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Common payout models for iGaming offers

iGaming is among the top verticals in affiliate marketing and that increases industry standards pretty fast. Affiliate programs and CPA networks provide various conversion models for marketers, while for iGaming traffic the most popular are:

• CPL (Cost per lead).
  The conversion model by which the targeted action is users’ contact details such as email or phone number. For iGaming offers the leads might be the ones who complete registration on online casino or sports betting platforms.
• FTD (First time deposit).
  A very popular payout model which prioritises the very first payment performed by a lead from the iGaming advertisements.
• RevShare (Revenue share, %).
  This model guarantees paying marketers a percentage from the revenue of the once redirected player.
• Hybrid (CPA + RevShare).
  The hybrid conversion flow might combine the mentioned commission types and pay for each or in total accordingly. For example, some iGaming offers might offer a first deposit + customer lifetime value percentage cooperation plan.

Effective sources for iGaming traffic

Emphasising the fact that popular traffic sources like Facebook and Google Ads pose severe challenges in advertising iGaming offers, marketers turn to less strict advertising means. Such could be advertising networks like RichAds that possess traffic volumes sometimes exceeding the popular platforms and allow to run campaigns by more welcoming content guidelines.

For example, among the best traffic sources for iGaming offers are:

• Native ads in Telegram Mini Apps.
  A revolutionary advertising format by RichAds that allows to show ads on Telegram Mini Apps (mostly clickers). The Telegram advertisements in mini-applications look somewhat similar to push notifications while already providing potentially interested players acquisition. For now, we are the first and only ad network to launch this format and already this Telegram traffic exceeds 70 million users worldwide! The minimal cost per click on Telegram ads at RichAds starts from $0.02.
• Push advertising notifications.
  The attractive looking creatives of push ads provide a perfect entry point for gambling audiences, calling into the advertising funnel. Push traffic addresses the already interested users as such notifications require people to accept receiving them on a publisher’s website. This feature allows push traffic to accumulate a vast audience size as users keep receiving notifications as soon as they turn online regardless of the page. There are over 220 geos available for iGaming promotion on push ads at RichAds, while the price starts from $0.005 per click.
• Popunder (clickunder) ads.
  The pop ads traffic especially for the iGaming niche covers the entire world as this is one of the most affordable and effective formats. The only required creative for popunders is a landing page that users get redirected to after clicking anywhere on a publisher’s site with a special script. The landing page, sometimes a pre-lander, presents the offer straight away which approaches the impulsive audiences well and shows an overall high CR. At RichAds pop advertising demonstrates high performance for online Gambling offers and costs minimum $0.5 by CPM payment model.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

5 tips by RichAds on how to advertise iGaming vertical in affiliate marketing

Since we have been working with iGaming traffic for years now while marketers constantly launch advertising campaigns all over the world, we can share some expertise on how to run Gambling ads on our platform. Below you will find top 5 advices on iGaming advertisements by RichAds!

1. Ask managers about converting traffic sources and optimal campaign settings

After a deposit from $500 on your RichAds account, you will be assigned a personal manager who will assist you with advertising campaign launching and setting up, along with sharing whitelists. Managers can also help with choosing the optimal bid, evaluating the daily budget and adjusting optimization parameters. Currently, we also provide free creatives for marketers who desire to test our new Telegram ads in mini-applications!

2. Launch in Performance Mode to increase optimization efficiency

This optimization flow is set to determine and add fresh whitelists of top converting sources into the ad campaigns on a weekly basis. Performance Mode automatically evaluates if the publisher or website bring results and prioritise them among other sources. This mode is available for all users at RichAds and matches both newbie and experienced marketer’s needs of comfortable and efficient optimization.

3. Add 5-10 creatives to address various audiences

To cover as much attention from gamblers as possible, it’s important to add several creatives (recommended from 5 to 10) that target different kinds of players. The same goes to the landing pages as well, but with an exception that for pop ads it’s required to run separate campaigns for testing multiple landers. Approaches must address similar but diverse categories of players, for example, based on socio-demographic parameters or intentions of the gamblers in the targeted region.

4. Separate mobile and desktop devices targeting campaigns

It’s highly recommended to divide campaigns that are aimed for mobile and desktop devices at RichAds to prevent from overpaying for traffic. The CPC and CPM bids on different devices might vary, which could pose challenges during costs optimization on sources. Plus to that, the audiences of Gambling ads who play on web and mobile might not merge and be separate player bases.

5. Utilise auto optimization tools to determine the best performing sources

Our platform also features several optimization tools for seamless optimization process on automated basis. Target CPA mode will be adjusting the bids on parameters to increase performance from sources. You might also set up Automated rules that will filter traffic sources into white- and blacklists by set performance criterias. Micro bidding instrument allows you to set custom bids on targeting options manually to prioritise driving traffic from profitable sources and not overpay for non-converting ones.

The features are available only after connecting one of the supported conversion trackers on RichAds platform. That is required to automatically adjust campaign parameters with all the neccessary information on traffic performance collected by ad trackers!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Where to find iGaming offers?

To get your hands on online casino and sports betting offers you might address affiliate programs or CPA networks that operate within the iGaming industry. For example, Yellana CPA network that was launched by RichAds in 2023, is specialised in online Gambling vertical featuring over 700 exclusive offers. Don’t forget to check what sources are approved for promotion in each affiliate network, as some CPA platforms might reject certain traffic.

Additionally, you might find hot Gambling offers in our article on the best CPA offers for affiliate marketers that we regularly update with our partners!

Where to buy iGaming traffic?

RichAds is a recognized top Gambling advertising network that has been operating with iGaming traffic across various formats since 2018. We are regular guests at iGaming conferences and events where we share our expertise along with winning awards such as for ‘The best iGaming traffic source’ by SiGMA Europe 2022! Among other recognition is first place at ‘The best break out traffic source’ competition by Affiliate World Dubai 2024.

We have been providing users with the opportunity to drive traffic on iGaming offers from high efficiency ad formats like push and pop ads for years now, with starting price of CPC $0.005 and CPM $0.5 respectively. Currently, we are the only seller of Telegram ads in mini-apps, a unique traffic source by RichAds that targets the most popular clickers’ audience and costs minimum $0.02 per click. The minimal deposit to start on the platform is $150 and supported payment methods include wire transfer, bank cards, Capitalist, Payoneer.

You can learn more on traffic volumes and prices on the Insights panel at RichAds ad network. There, we display up-to-date data on our traffic and how much it costs sorted by ad formats and geos!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Online casino and sports betting ads examples in affiliate marketing

In this part you will find some examples of commonly used creatives and promotional pages approaches for iGaming vertical explained by RichAds!

1. Push ads creatives examples for iGaming ads

The Gambling ads creatives on push notifications are expected to attract users by addressing them with a short sum-up on the offer and catchy call-to-action. The popular approaches emphasise various elements like high RTP, betting odds and bonuses upon registration. iGaming audience is vast and very diverse, so it’s better to try utilising all available approaches in the campaigns to determine the ones with the highest response rate.

2. Pre-landing pages examples for online Gambling and Betting offers

Such pages are very popular for iGaming offers promotion as they help users to better understand the offer by interactive elements or other advanced engagement increasing activities. Leads usually get redirected to the pre-landing pages by clicking an advertisement or straight away from publisher’s website in case with pops, so occassionally they become the entry point into the funnel. Commonly, pre-landing pages offer users free spins on a fortune wheel for bonuses or prizes upon registration. After completing all the interactions, users get redirected to the landing page to proceed the conversion action.

3. Landing pages examples for online casino and sport betting promotion

The end-point of the iGaming advertising funnel is a landing page that presents the final offer to the user. Gambling ads landing pages usually consist of a catchy headline, registration form highlighting and a strong call-to-action (CTA). This is the place where gamblers must complete the conversion action, so it should push players towards it as naturally as possible. Sometimes, landers become the very first stage, such as with pop traffic, so for this kind of occassions it’s better to follow certain check-up rules:

• Make sure the page is correctly localised.
  The landing page must be completely translated into the required language so users don’t experience inconveniences while exploring the offer. Also, check if all the locally popular payment methods are displayed as users generally prefer familiar ways to interact with online activities.
• Optimize page loading speed.
  No one will wait for an advertisement page to load, especially if they just got redirected to it directly from pops out of blue. It is recommended that the landing page’s loading time should be less than 1 second, as it’s the optimal time to appear for users and have a chance to attract them before being closed. For a fast hosting service you might look up TimeWeb, while to decrease server response time connect VPS or CDN, for example, Cloudflare.

Conclusion

Online gaming activities for money like Gambling and Betting are thriving in affiliate marketing in 2024, bringing a lot of innovative products and partnership possibilities across the globe. From iGaming operators to regular marketers, everyone is experiencing the industry development, but still there are many who struggle entering the niche. Here, we talked about everything one needs to know about iGaming traffic in affiliate marketing for a successful advertising journey!

We at RichAds have been providing quality iGaming traffic across every ad format of ours for a few years now, collecting experience and making industry observations. With us you can launch an advertising campaigns in Telegram Mini Apps, push, in-page, pop, redirect and native traffic for over 220 geos from Tier 3 to Tier 1! Advertise iGaming offers on top traffic by RichAds!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post iGaming in affiliate marketing: how to succeed in the niche appeared first on RichAds Blog.

Bangladesh is one of the most popular geos to drive Betting traffic in, bringing consistent profits along with the fast-paced niche development in the region. But is it really that simple to approach its audience and profit off that?

Today RichAds ad network’s team will share a complete overview of the betting market in Bangladesh, its audience and peculiarities of working with it!

Is it worth buying Betting ads traffic in Bangladesh in 2024?

South Asia is a well-known region for its extremely fast online Gambling and Betting industries developing. But if you want to buy Betting traffic in Bangladesh, it’s better to have a complete understanding of the local market and what exactly makes it tick there.

Below we shared some solid points why Bangladesh is worth your attention in terms of promoting Betting offers this year!

Grey area of regulations

Technically, Betting activities are illegal in Bangladesh, as the Public Gambling Act ruled out back in 1867. This law leaves only a small amount of such activities allowed like lotteries and horse racing bookmakers run under the government control. On the other hand, since this prohibition act was established way before the internet era, online gambling and sports betting websites are kind of left out of it, especially if based abroad.

The lack of practical law application drives many online casino and sportsbook brands to start exploring the region. As for now there are over 100 sites and the number is only growing!

Passionate audience

The popularity of Betting in Bangladesh goes hand-by-hand with the extremely high interest into various sports disciplines by its population. Cricket is perceived as a national sport in Bangladesh, counting millions of local fans and numerous tournaments organized and held within its borders annually. Football, the second most popular sport in the country, is traditionally affiliated with betting and Bangladeshi people cheer for their team from the bottom of their hearts.

Affordability of traffic

Since Bangladesh is a Tier 3 geo in affiliate marketing, this already implies some generally applicable rules: high audience penetration and relatively cheap costs to advertise. Such selection is usually based on low competition between affiliates, many active publishers and a broad target audience.

Here are traffic volumes for the past 3 months on Betting offers in Bangladesh at RichAds:

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Peculiarities of Betting traffic in Bangladesh

Apart from general understanding of the local market specifics, it’s also important to know the covert situation there before running Betting ads traffic in Bangladesh. Here’s a comprehensive overview to get the full picture!

Betting audience in Bangladesh

Speaking plainly, there is very little research about regular bettors in Bangladesh, since the topic itself gets drowned under the ‘banned’ status. But technically, the sports betting and online gambling audience there is very much alike, if not said the same. Recently, we shared some insights on gamblers of the region in our article about promoting Gambling offers in Bangladesh, so now let’s recall it!

According to studies performed by Transparency International Bangladesh (TIB) in 2020, a bit less than half of Bangladeshi youth regularly address gambling and betting activities. The average age is between 18 and 30, while the male part prevails. Also, it tends to be that the most inflicted persons are of low-income that come from urban areas.

Additionally, this backs up by the general Tier segmentation that ruled out lower Tier geos audience plays mostly to earn money, while higher Tier users seek entertainment.

Most popular betting websites in Bangladesh

Along with online casino platforms, sports betting brands are actively exploring the Bangladesh market, constantly introducing new products to the region. While local regulations on online Betting remain unclear, the amount of websites still seems rather small, but there are already top picks recognised by users.

Top 10 online betting sites in Bangladesh

• Megapari
• Baji
• 1xBet
• Babu88
• Krikya
• Mostbet
• JeetBuzz
• Pin-Up
• Melbet
• Bet365

As pointed out earlier above, the most popular events to bet on in Bangladesh are cricket, followed by football.

Common payment methods for Betting users in Bangladesh

The geo doesn’t really differ that much from the rest of the world in terms of online payment methods services. The are some exceptions mostly regarding local paying systems, but in general among the most popular payment methods in Bangladesh are:

Some users might even prefer to pay with one-time virtual cards that are available for a single transaction.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Best sources for Betting ads traffic in Bangladesh

Running Betting ads in Bangladesh via popular methods poses real challenges, not that uncommon for such regions. For example, Facebook and Google Ads have policies that restrict online Gambling and Betting advertisements targeting certain countries, including Bangladesh. This leaves the right for these platforms to ban any ad campaign suspected in violating the rules, driving affiliates into endless circles of cloaking and avoiding moderation.

Another popular way to promote offers of SEO also doesn’t solve obstacles, since it demands a website and a whole content team to regularly update it. SEO advertising is a very competitive market, so apart from all the required efforts it will take a big chunk of time to start profiting off.

Nonetheless, there are effective ad formats that lack those restrictions and inconvenience, for example, push and pop traffic that are provided by RichAds advertising network!

• Push advertising notifications.
  This ad format looks almost exactly like regular push notifications that users get from apps and social networks. To receive ads it demands users subscribe to mailing on a publisher’s website, which ensures delivering notifications to already interested audiences. Push ads come relatively at a cheap price, as the recommended CPC bids in Bangladesh start from $0.05.
• Popunder (clickunder) ads.
  One of the oldest ad formats on the internet, counting huge traffic volumes worldwide. To start it only requires a landing page with the offer, sometimes paired with a pre-lander, and basic targeting parameters. As soon as a user clicks anywhere on the publisher’s site with a special JS script, the landing page opens in a new tab, providing high engagement and CR on impulsive audiences. Pop traffic is one of the cheapest, as cost per 1000 impressions in Bangladesh starts from $7.5.

If you want to be up-to-date on all the current trends in affiliate marketing, check out our regular reports on the best geos and verticals at RichAds. Each month we update the insights, showing what geos, verticals and geo-vertical funnels perform the best on the top ad formats!
By the way, in Summer’s top Bangladesh has got among the best performing geos on push and pop ads in July.

Popular approaches for Betting advertising traffic in Bangladesh

Let’s have a quick look at what creatives and landing pages usually work for Betting ads in Bangladesh, compiled and overviewed by RichAds ad network!

• Using local sports celebrities and famous players.
  Presenting easily recognisable faces truly helps addressing the target audience of online Betting. This helps in approaching most users in Bangladesh, since cricket is considered a national sport and its events are regularly held and visited within the country.

• Appealing to general sports thematics in the upcoming events.
  A big part of the online Betting audience in Bangladesh doesn’t place bets just because they cheer for a team or a person. Attractive forms of placing bets on matches in general works as well.

• Bonuses upon registration, high rates and wins.
  As in most Tier 3 geos, Bangladesh audiences perceive gambling and betting activities more like a way to earn money, rather than just a pure entertainment. This makes approaches that include showing starting bonuses, high odds and fast withdrawals very engaging.

• Interactive pre-landing pages.
  Pre-landing pages, also known as pre-landers, are a very popular approach for advertising online Gambling and Betting offers. They are shown to the users before landing pages with the main offer, and intended to warm-up the audience with interactive elements. Usually, for pre-landing pages contain a fortune wheel with free spins on, for example, bonuses upon registration. After the spins are up, users get redirected to the landing page. Pre-landers might sufficiently increase the engagement and conversion rate.

• All-in-one landing page.
  Usually the landing pages for advertising the Betting vertical show users the way to complete the targeted action, for example, registration or deposit. The page might also highlight additional bonuses or other motivating elements. For popunders, landing pages are the only needed creative to run ads, sometimes paired with pre-landing pages, so as they’re the first thing users see, they must present the registration process and CTA clear and simple.

Setup and optimization tips on promoting Betting offers in Bangladesh by RichAds

Now that you know what approaches work for Betting ads in Bangladesh, let’s have a look at some campaign launching and optimization pecularities. Below you will find some useful tips, gathered and presented by RichAds ad network!

Tips on adjusting Betting ad campaigns and optimization by RichAds:

• Start in Performance Mode for better optimization on push and pops.
  Performance mode is an in-house feature on RichAds ad platform that allows your campaigns to get fresh whitelists every week! The algorithms will automatically determine what sources convert the most based on the platform’s data.
• Ask managers for assistance in setting up, targeting and optimization.
  After a deposit of at least $500 to your RichAds account you will get a personal manager who will help with setting up your campaign, choosing the best bid and can provide whitelists for the exact offer and geo!
• Test several approaches and creatives to find the most effective ones.
  While launching campaigns on push ads, it’s better to add at least 5-10 creatives that you can test and evaluate which perform the best. For pop ads, we recommend running separate campaigns with a different landing page per each to determine which shows higher conversion rate.
• Divide the ad campaigns by device to better evaulate the costs.
  Even on the same source the bids for mobile and desktop devices may vary. So it’s recommended to run separate campaigns to target the audiences.
• Launch on Premium sources for more conclusive results.
  Basically all traffic sources at RichAds are divided into 4 groups by quality: Premium, Standard, Remnant and New. Premium sublist contains the best converting sources regardless of the niche, so it’s recommended to test offers with them for more conclusive results.
• Monitor and edit campaigns sources with Optimizer.
  At the Optimizer page you can access the statistics and metrics of your campaigns in one place, so you can adjust parameters exactly how you need.
• Set Automated rules for hands-free sources filtering.
  If you want to make optimization even more of a seamless process, you can set up Automated rules that will sort poor performing sources into blacklists by a certain criteria. That will prevent you from paying for inconvenient results.

Conclusion

Betting in Bangladesh is a developing and very popular niche to promote, constantly increasing in traffic volumes and available products. But since traditional means to advertise Betting offers for this geo pose certain challenges, push and popunder ads have become more common due to their effeciency. Now you know everything on launching Betting ads campaigns in Bangladesh from the audience portrait to traffic sources and working approaches!

We at RichAds consider everything needed for a successful Betting promoting on top ad formats, as our platform features over 17 targeting parameters and important optimization tools. You can launch a ad campaing on over 220 geos from Tier 3 to Tier 1, integrate conversion tracking and set hands-free optimization flow for profitable strategy. Run successful ads on quality traffic by RichAds!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to gain Betting traffic in Bangladesh appeared first on RichAds Blog.