In the affiliate marketing pre-landing pages perform as a boost for ad campaigns, as they warm-up the audience for the offer and provide a first step to it. But what approaches exist for pre-landers? Do verticals affect the way a pre-lander should look?

RichAds ad network‘s team will get into prelanders for top verticals in the affiliate marketing, and determine how to utilise them.

In this article we will tell the purpose of pre-landers, share tips on creating pre-landing pages, and show pre-landing page examples in the affiliate marketing.

Why do we need a pre-lander?

In the affiliate marketing, a pre-landing page “warms up” the audience before they perform a desired action. It helps the users to get familiar with the offer and highlights why they need it.

Prelanders are commonly used for advertising with popunders, since there’s only one creative needed for pops — a landing page, pre-landing pages serve as a doorway to get audience warmed-up. Prelanding pages are also used to promote with native ads and push ads. In either case, pre-landers aim to ensure engagement with the offer and further intention to proceed.

What does a pre-lander do?

1. Increases user’s interest in the product
   Pre-landers aim to make the first interaction with the product as much engaging as possible. They provide a highlight of the experience people expect to get in the offer the most.
2. Provides comprehensive information
   Prelanders present the offer in a shortened yet illustrative manner, so that users can get a fast hint on the product.
3. Clearly demonstrates the results
   Sometimes pre-landers present not only the offer but the expected outcome of its usage. That increases the value of the product in the eyes of the audience, as they get the picture of it as a whole.
4. Increases motivation resulting in getting leads
   As pre-landers perform all the actions to advertise the offer in the stage before actually getting to it, the more they get — the higher the motivation is to use it as they see it.
5. Eliminates untargeted traffic
   With pre-landers the audience is more likely to get the main idea of the offer and what to expect next. That results in increasing conversions from the already interested part of users, and filtering the part that is not the targeted audience.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

What should we consider while creating a pre-landing page in the affiliate marketing?

Since a pre-landing page serves as a doorway from the ad to the offer, it’s important for a prelander to make the right impression on the audience. In order to increase the performance of the pre-landing page, you may consider the following: target audience portrait, providing reviews for the product, and approaching via storytelling.

1. Determine the target audience

First, you need to define the portrait of the audience you want to target by the prelander. You might start off with what the targeted audience expect from the offer, what outcome they want to see, and how to show all of that in a maximum efficient and representative manner. This way, it will be easier to create a unique selling proposition and highlight the benefits that ‘hook’ the user, hence, securing guaranteed lead generation.

Also, a well-compiled pre-landing page increase the CR as you can utilise different approaches to the every bit of the audience.

2. Provide a showcase of warranties or reviews

Usually, to increase audience loyalty, product reviews are posted on pre-landing pages. You can also build customers’ trust with:

• product certificates;
• medically confirmed product safety;
• celebrity interviews;
• reviews and feedback from opinion leaders (e.g. a world poker champion);
• warranties on the product or results.

3. Utilise storytelling

It is a marketing tool that uses cases and stories to encourage the target audience to perform the intended action. Simply put, tell the user an interesting story about your product.

Try to avoid:

• humor, otherwise, the user will quickly lose their trust in the product;
• aggressive encouragement and cheesy calls to action;
• obvious deceptive practices and scams.

Pre-landing pages examples for 10 top verticals in the affiliate marketing

In this part we will show some examples and approaches of pre-landers in the affiliate marketing. Note, that prelanding pages for verticals might vary in the terms of functionality of the pre-lander or approaches of the ‘hook-up’.

We will show examples of the pre-landing pages for following 10 affiliate marketing verticals:

1. E-Commerce

The purpose of the pre-landing page: to show the catalogue of the most interesting products; imply the idea how easy it is to purchase; demonstrate that users even win by buying here at these prices.

Pre-landers for E-Commerce offers vary depending on the product, but the main is pretty much the same — demonstrate the product and make an impression that it’s an exclusive offer. Mostly, such prelanders contain a listing of the most interesting products, sometimes paired with big bannering ‘Sale’ header.

For example, the pre-landing page looks like a website shop with the most interesting products. Such pages provide a full legitimate appearance, showing the goods and a way to buy them straightaway. Generally speaking, the pre-landing page looks like a full-fledged commercial website. The buttons on the page offer to go to the official website of the manufacturer or supplier to order the product.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

2. Gambling

The purpose of the pre-landing page: to demonstrate that online casinos are easy money and interesting simple games; let feel the courage of games; show how many bonus and welcoming prizes they might be getting.

Pre-landers for Gambling vertical offers usually consist of two types: a free-spin wheel or a welcome bonus page with a simple registration form. A free-spin wheel (also known as a ‘fortune wheel’) encourages users to take a first step, which will cost them nothing but promises a lot of bonuses in the end. A bonus promising page will also do, as users can see what they will get straight away in a highlighted and clear form right above it.

For example, the pre-lander is designed as a free online game. After passing it, the user will get a bonus when registering or making a deposit. Upon the victory, the user would want to play more, which means that they are ready to become a lead. On the pre-landing page, you can place a tempting offer with a button saying “Play Now” or “Hit the Jackpot”, etc.

3. Sweepstakes

The purpose of the pre-landing pages: to motivate the user to become a lead; to convince them that they don’t lose anything. On the contrary, they might get a valuable prize.

For Sweepstakes offer a survey-themed or quiz oriented pre-lander is considered to be the most popular option. Such prelanding pages allow users to engage with the offer via an illustration that they make an effort to be selected, thus potentially getting an increased chance to win the prize.

For example, you can use pre-landing questionnaires for Sweepstakes: “Are you satisfied with your phone?” The pre-landing page button leads to the landing page and can encourage users to take action: “Win a new phone.” Sweepstakes for pre-landing pages can look like a gift shopping page. The buttons, of course, will lead to the landing page for the user to register or fill out the participation form to enter the giveaway.

4. Nutra

The purpose of the pre-landing page: show the real results after using the product. You can use before/after photos, opinions of doctors, comments, analysis of the ingredients, and overviews of the product’s properties.

For Nutra offers pre-landers serve a purpose of showing a science-based approach behind the distribution. Such pages advertise via illustrating how much of a research put into the development of the product and covers all the questions people might have for it in advance. This approach builds a trust around the product, proving it’s what it claims to be, and that it can be clear about that. Users get a feeling they have enough knowledge and are ready to perform a targeted action.

For example, the landing page example contains a common for Nutra advertisement in the affiliate marketing ‘science-research’ of the product. It can show all the back data, provide credentials of the specialists, touch related topics on physiology in a simple manner so that it remains comprehensible. Practically, such pages look like a research article, leading users to feel that they’re getting as much as a doctor’s appointment treatment. The buttons on the page redirect users to the website where they can purchase or place an order.

5. Gaming

The purpose of the pre-landing page: to show the graphics in all its glory; to make users interested in the gameplay.

For advertising gaming offers the pre-landers with a simple depicting of the game are considered to perform the best. Users must get the idea of how entertaining or unique or advanced the game is, but making sure it’s only one step away from playing it. The bridge between seeing the page and playing the game must be presented as a matter of seconds.

For example: on the pre-landing page, there might be colorful screenshots, a promotional video about the game, a small description, or a choice of choosing a playable character. Usually, it’s a single-page pre-lander, and the button says “Play” or “Download”.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

6. VPN

The purpose of the pre-landing page: to show the need of the VPN service; to demonstrate the benefits of daily VPN usage.

For VPN offers the prelanders provide two advertising opportunities — highlight the need of VPN and the benefits of it. First approach is to demonstrate how restricted the internet surfing can be without VPN, what servies are out of reach without it, or what problems might come if it’s not used. The second one mostly relies on showing how beneficial a VPN usage on top of what users experience on a daily basis. Both make people think of situations related to VPN, such as online privacy, comfort and enhancements.

For example, a prelander might highlight that without VPN an internet connection might be not secure, or even is in danger right now. Or it might highlight that with VPN one can access features that ensure privacy and global access to the most used sources. All of that usually is demonstrated with a logo of the product, short but catchy description in a few points and download button that lead to the online app or extension marketplaces to install the VPN tools.

7. Dating

The purpose of the pre-landing page: demonstrate the attractive materials; engage users with new experience; personalise the offer.

For Dating vertical offers it is common that pre-landers contain interactive approach or mind-blowing concepts. Interactive features might be a questionnaire to present the idea of how thorough the matching algorithm is or how valuable the participant of the service are. The unexpected concepts of the pre-landing pages might consist of catchy descriptions to make an impression that this website is nothing near the negative experience people could’ve had in the past. That ensures at least considering the option to see the offer that can be shortened via letting a peek on the content.

For example, on the Dating niche prelanders can be listed photos and videos of the other users of the website, or their profiles. Additionally you can add interactive features as specifying preferences form or a a couple of questions. After either is finished, users get redirected to the app or a website to register.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

8. Media

The purpose of the pre-landing page: show the entertaining side of the product; highlight the easy start to use; picture the expected common-valued advantages.

Media niche pre-landing pages usually follow a simple yet very understandable way of advertising — showing emotions from the product. Although the Media products might vary from streaming services to YouTube videos, the presenting of how positively the people are affected by them is at the core. A sweet plus would be letting users know that such entertaining possibility can be achieved right away and lies in a couple of clicks. That ensures keeping the engagement level right to the performing of the targeted action.

For example, on the pre-landing page example can be a photo/video demonstration of the product or its users enjoying it. The buttons usually present a simple call-to-action ‘Sign up’ or ‘Learn more’ and redirect to the service official page.

Helpful tip!
Make sure the pre-lander is loading faster than 1 sec, and isn’t heavier than 200Kb. That increases the chances for it to engage the users as they won’t wait for the ad to show for a long time! For more info on optimizing landing pages check out our article here.

9. Finance

The purpose of the pre-landing page: tell a success story and show the results after using the product. This is where storytelling comes in handy.

The Finance offers’ pre-landing pages usually diverse highly depending on the exact offer. The trading platforms present product along with promising bonuses and and easy-to-go start after registration. Others might pack the advertisement into a success story, showing how a regular person has achieved a fortune. Approaches can be various, as long as they present the product as a way of making a lot of money with minimal investments.

For example, the pre-landing page looks like an article in a personal blog. These pages can contain comments, photos, social media buttons. Generally speaking, the pre-landing page looks like a private blog for a small group of enlightened people. The buttons on the page offer lead to a landing page where users can examine the product and registrate.

10. Utilities

The purpose of the pre-landing page: highlight the product’s main features; demonstrate the simplicity of user-experience.

Pre-landing pages for Utilities vertical usually perform as a self-service page where people can get familiar with the functionality and benefits of the product. Such approach provides calculated reaction of the audience as in ‘it speaks for itself’. Utilities prelanders rely on external simplicity for the users, both in usage and visual, engaging as it offers the service affordable and highly valuable.

For example, on the pre-landing page there can be described features of the product in a points form or any additional such as introduction video. Also ratings and reviews from the real people might be much more convincing. The page buttons usually lead to the landing page with the offer or a landing page of the official platform website to download.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Conclusion

Pre-landers serve a purpose of an additional engagement stage with the audience, that secures the lead quality and warms up users before showing the offer. Also prelanders are open for experimenting on advertising approaches, as the more diverse the hook is, the higher chance to target every bit of the audience. Now, knowing how pre-landing pages operate within the affiliate marketing by these examples, you can consider utilising them in your ad campaigns.

We at RichAds approve of using pre-landing pages for ad campaigns, since they’re helpful on providing a boost in performance. Also, we’ve prepared our platform to be capable of running ads with full addition on push ads, pop ads, in-pages, direct click and native ads! You can launch a campaign on over 220 geos worldwide from Tier 3 to Tier 1 and get profit from RichAds’ quality traffic!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Pre-landing page examples for leading verticals appeared first on RichAds Blog.

Catchy Titles for Gaming vertical

Here are some ideas, where you can find creatives for push notifications for gaming vertical.

1. Address Your Target Audience Directly

Explain what the user may expect after clicking on the push ad. This is one of the mobile gaming creative trends. Announce the game, mention the gameplay and graphics.

Examples:

1. “Legends come to life,” description: “In the new RPG “Dragon Kingdom”
2. “An anime-style online game”, description: “A harmonious development of the characters, a non-linear plot”
3. “A new online RPG”, description: “The limitless world of “Dragon Kingdom”

2. Influence Imperceptibly

Try to get the user to ask a question, the answer to which is hidden in the game.

Examples:

1. “The sage of the valley has disappeared,” description: “Since the war began, death has swallowed …”
2. “Where did the king go?” description: “Find all the artifacts and gather an army to …”
3. “Get the hero to the 47 lvl,” description: “with no donut and artifacts. Discover the world … “

3. Share the News

Tell the user the latest news from the world of gaming.

Examples:

1.  “The first online game,” description: “with a non-linear plot and no donut. Immerse yourself … “
2. “There is no more donut in the RPG”, description: “The best game in which the hero can be advanced …”
3. “A novelty in the world of online RPGs”, description: “Incredible adventures in a world ruled by …”

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

4. Explain How…

Titles with “how” create a feeling that the user can learn something important if they click on the push. Use it to your advantage.

Examples:

1. “How to conquer an empire?” description: “A new online RPG: memorable graphics and unique …”
2. “How to win the battle of the century,” description: “Complete the “Dragon Kingdom” game in a few …”
3. “How to survive in the world,” description: “where every day there is a threat to peaceful …”

5. Questions

Headings in the form of questions are the quickest way to activate the interaction of the user with the push. When the recipient sees a question, subconsciously they form an answer in their mind and become interested in the material.

Examples:

1. “Don’t you know about “Elysium”?” description: “The game that has captured tens of thousands of gamers …”
2. “Will you fight for our guys?” description: “Elves ask the Death Knight for help but …”
3. “When will the war end?” description: “The last battle of dragons with orcs of the black …”

6. Make a Call to Action

To prompt the recipient to take an action, use verbs in the title and in the description.

Examples:

1. “Gather a powerful army of vampires,” description: “And stand up for the protection of civilians in the city”
2. “Play online,” description: “New online RPG “Princess Mio” in the anime style”
3. “Launch the evolution,” description: “Follow the path from the Stone Age to …”

7. Pay attention

It is better to clarify the essence of the game or its main feature in the description. In this case, the push notification looks honest, the notification becomes useful to the user.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Examples of Creatives for Gaming vertical

How to make a working creative for arbitrage? RichAds suggests four options for searching and developing creatives for gaming for push ads. Test all the approaches to find the right one for your offer!

1. Examples of Creatives for Gaming vertical from Search Engines

The source of the search for visuals is not new but is always relevant. Specifically for fantasy, anime, and games, search engines show a huge amount of high-quality art:

2. Examples of Creatives for Gaming vertical from Promo Videos

If a presentation video is screened manually, the pictures are not of the best quality.

Recommendation: open the visual in a graphics editor and work with saturation, brightness, and sharpness.

3. Examples of Creatives for Gaming vertical from Social Networks

Many games have groups on Facebook, VK, and other social networks. There you can find screenshots of players with advanced characters and constructed cities. There is also a lot of high-quality branded graphics from group admins.

4. Examples of Creatives for Gaming vertical from Screens

Landing pages are often designed in a catchy and creative way. Screen some images to make attractive creatives for push ads:

Run RichAds push ads in the gaming niche. An interesting title and high-quality creatives will guarantee a powerful conversion.

Don’t hesitate and launch a gaming campaign now!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Creatives for Gaming Push Ads appeared first on RichAds Blog.

Three traffic types are available on the platform: push notifications, pops, and native ads. This post will discuss common points that affect CTR and talk about the nuances of preparing creatives for push notifications and native ads. Ideas can be used for other types of advertising, given their characteristics.

General tips on how to increase the CTR of your advertisement

Of course, creative itself directly affects the success of the entire enterprise. But equally important what settings you enable while launching it. Even the amount of your creatives affects your CTR.

First, let’s discuss not the creatives themselves, but the conditions that affect your creative getting high performance.

Ad strategy №1. How to boost CTR with the number of creatives or how many creatives are enough for success?

On the one hand, it seems that for a quick test, you can add 1creative. Just test the source and go further if it didn’t work. Unfortunately, the practice of quick decisions in this case does not give positive results.

No matter how hard you try to put yourself in the shoes of a potential client, without a test, it is impossible to understand which creative will be successful. 

If you run a campaign with 1 or 2 creatives, it may turn out that these are the very options that will not catch your audience. But you won’t even know about it, thinking that the offer doesn’t work on this source.

Our experts have already seen a situation when a client launches 5 creatives, and conversions come from only one of them.

For a quality test of the traffic source, launch with at least 3-5 creatives. It will help to improve CTR at list for one of them. Don’t be confused by the idea that creatives will compete with each other. In this case, the competition only benefits you.

The network’s internal statistics say that the number of creatives and a campaign’s success are variables depending on each other. A campaign launched with 1 or 2 creatives is less likely to be successful than a campaign with 5 and more creatives options.

Focus on tests. Start with at least 3-5 creatives. This will increase your chances of finding the most successful creative.

Ad strategy №2. When to launch ads to increase CTR?

Human behavior can be predicted, especially when it comes to major events or holidays. These days people spend much more than usual. For a marketer, this means only one thing: give people a reason, and they’ll spend.

In 2019, US online trading profits during Thanksgiving, Black Friday, and Cyber Monday broke all previous records. It’s foolish not to try to skim the cream off these and other events in 2020. Boost your CTR using holidays!

Use major holidays, big sales days, release dates for new phone models, sports finals, and even the final season of a popular TV series (if there is, of course, a worthy substitute for “Game of Thrones”).

Which settings can help to increase CTR?

Ad strategy №3. Apply impressions limit to boost CTR

If you think that showing your ads to customers as often as possible is a good strategy, then you just feel. In this matter, you need to follow the principle of the golden mean.

People react to everything new with great interest. Multiple impressions of the same ad lead to the opposite effect — they stop being noticed. At worst, somebody will turn it off due to intrusiveness.

This is particularly evident in push advertising. Imagine how unnatural it looks if you are written 5 times a day that you won an iPhone, or the same girl sends a private message.

In order not to see the record low CTR, you should set reasonable ad limits. RichAds statistics say that campaigns with 1-2 impressions per day show the best results. The higher the score, the lower the success of the campaign.

Limit the impressions of your ads to 1-2 impressions per day. For a unique audience, set up 1 impression per 3-5 or 7 days.

Ad strategy №4.  How to improve CTR increasing bid

A low bid damages the CTR at the very start. The bidding principle is ruthless, the lower your bid, the worse the sources you get.

Your creative may be awesome, but with a low bid, the chances of success are low. You can get a low CTR due to the sources and be completely excluded from the bidding.

In RichAds, you can see the average CPC and the recommended bid size after selecting the country in the campaign settings. This information is constantly updated so that you can launch your campaign with the most relevant bid.

Follow the size of the current recommended bid in the campaign settings. They are constantly updated to ensure you enter the bidding with the current bid.

What is RichAds?
🔝 Push and pop ads,
🔼 CPC starts from $ 0.003,
🔝 CPM from $0,3 in Tier 3, $0,5 in Tier 2, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

Ad strategy №5. Change your creatives in time

A burnt-out creative does not convert. This is especially important for push notifications. We’ve already mentioned how people get bored with the same type of ads.

If you’ve found a successful creative, slightly change its appearance so that users don’t get bored with it. So the opportunity to get a click from the user is much higher.

Try replacing your creatives once a week or more. This effort will pay off.

Which creatives to use to increase CTR?

Ad strategy №6. Don’t use creatives that others have already used

If they work for others, then they will work for me. But everything is not so simple. When it comes to advertising campaigns that promote brand awareness, yes. The more such advertising, the better for the brand.

But in affiliate marketing, it’s a little different. If you look for a successful creative in a spy tool in one network and launch the same option, you may face a problem. You probably won’t be the only person who has done the same. In the end, you launch a campaign with the same creatives to the same sources and often to the same audience.

Spy or not? Of course, yes. Lots of services were launched for it, for example, AdPlexity. But do it wisely.

If you find a successful creative, copy the idea. Look for a similar picture. Use spy tools for inspiration. This is more beneficial than 100% copying.

How to get the most out of spy services? Read secrets from AdPlexity.

Ad strategy №7. Make the banner clear at first sight to boost CTR

The user will have no more than 1-2 seconds to notice and evaluate whether your ad is attractive. There is no time to explain: everything should be clear at a glance. 

Do you want to boost creative’s CTR? Place 1 (maximum 2) large objects on a creative. Many small details on a little banner create chaos. The user needs to concentrate on understanding. Large simple illustrations are what you need. Compare.

What is the girl in the left photo advertising? Hair products? A hairdresser? Gifts? Shopping? Bonus card? At first glance, it isn’t easy to understand what this picture says. Let’s look at the second one. Yes, it was a sale!

We want you to be successful! So we give you access to our RichAds Icons Pack. Use these bright eye-catching icons for free to attract user’s attention and improve CTR of your campaigns.

Ad strategy №8. Choose a quality photo

How to improve CTR using the right photos? We do not recommend using too glossy stock photos. They look fake and rarely attract customers. Users believe photos that look like ordinary ones.

For push ads traffic, the perfect picture will always be as close to life as possible. It looks like it was filmed on the phone, with ordinary people that can be seen on the street. No models, everything is as simple and natural as possible.

For native ads, choose higher quality photos, but stick to naturalness. Stock photos with boring models rarely convert well.

Ad strategy №9. Work on the text

Both push notifications, and native ads differ by a small amount of text on the creative. At the same time, the ad copy should be not only clear but also catchy.

Remember the classic AIDA rule when you think of a title.

A = Attention 
I = Interest 
D = Desire 
A = Action 

Your short text should contain not just information, but something that will generate interest and desire, and the desire should be strong enough to take action.

And most important: don’t forget to use calls to action (open, check, take) to improve CTR. The user should clearly understand what kind of action you expect from him.

Tips on how to increase CTR of push ads

Push notifications are very similar to messages from instant messengers. Use the advantages that instant messengers have to get a high CTR.

• Ad strategy №10. For desktop push notifications, use photos for main images and illustrations for icons. The photo will draw attention, and the icon will quickly make it clear what your offer is about.

• Ad strategy №11. Icons play a leading role in mobile push notifications.
  Illustrations show the best results for icons of Nutra vertical, Sweepstakes. For Dating, Gambling, Betting, use photos for icons.
  But the test, of course, will not be superfluous.

Icons for push notifications: how to choose and where to download.

• Ad strategy №12. Always use the simplest pictures possible.
  The icon is tiny. There should not be more than one simple large object on it. The same goes for the main picture.

• Ad strategy №13. Illustrations with women attract users more than images with men. It’s a paradox, but it works if your target audience is men and if women.

• Ad strategy №14. For the icon, use the logo of the messenger that is popular in a particular country.
  Moderation rules allow you to use them. The more a push notification looks like a private message, the higher the CTR. To do this, add to the icon a small red circle with the figure “1”. This is one of the best ways to increase CTR.

• Ad strategy №15. Add personalization.
  This can be done using geolocation macros or by mentioning the user’s assumed IP address in push notifications. 
  For example, “Are you from Moscow? Let’s get acquainted!” or “Is this your IP address? You seem to have won something!”

• Ad strategy №16. Emojis can increase CTR, but they don’t always work.
  When push notifications first appeared, emojis performed very well for increasing CTR. Now the situation has changed a bit, so test different options.
  The main rule, don’t use too many emojis at once – it’s as off-putting as a person who writes in caps.

• Ad strategy №17. TikTok is a new trend.
  People can swipe these simple videos for hours. How to use this to push notification’s CTR? Add the app logo to the main picture. It will make people think that there is a video inside. There will be more clicks.
  The main thing is to correctly choose a picture so that the user wants to see what will happen to the character.

• Ad strategy №18. Mention the personal attachment in the push notification. “Watch the video review of the new iPhone inside,” and “Anna sent you 2 new photos”.

• Ad strategy №19. Add important facts over the picture.
  Sometimes a push header is not enough to post all the useful information. In this case, particular facts and figures can be placed on the main picture. For example: “20 free spins”, “10 gifts available”. 
  The main thing is that the information is easy to read and does not interfere with the picture’s perception. And do not overdo it. The size of the image is still minimal.

• Ad strategy №20. Convince with numbers.
  Figures are always facts. Use them to attract and interest the user. However, we do not recommend using percentages. People perceive information better in units.
  For example, instead of “95% of people recommend our company,” use “95 people out of 100 recommend our company”.

• Ad strategy №21. Specify the chance of winning if it’s relevant to your offer. For example, “8 out of 10 people won today”.

• Ad strategy №22. Include a new audience (New Subscribers only).
  These are people who subscribed to push notifications no later than 7 days ago.
  For push ads, novelty plays a vital role in high CTRs. Copy your primary campaign and run it to New subscribers only. See how the CTR values ​​can change.

Tips on how to increase CTR of native ads

The peculiarity of native advertising is in its position within the page and how it fits into the page’s context on which it is located.

• Ad strategy №23. Choose photos that will make the user stick around your ad.The days of shock content are over. Strive to make the image pleasant and exciting to look at.

• Ad strategy №24.The color of the picture matters.
  At first glance, it seems that color is the last thing to think about increasing CTR. However, psychologists have been studying the effect of colors for a long time and have concluded that color is essential.
  Green — for Nutra, yellow — for Sweepstakes, red — for Gambling.

• Ad strategy №25. The numbers work to increase CTR not only for push notifications. This is a common trend that you can try with native ads as well. Remember that numbers build confidence.

• Ad strategy №26. In the text, focus on the positive. It attracts people more.
  Success stories still work. The principle can also be used for headlines: focus on achievements.
  For example: not “I couldn’t lose weight for three years …”, but “After 3 years of trying, I lost 30 kg.”

• Ad strategy №27. Specify the deadline for the deal.
  “Offer is valid only for 2 days” or “Today is the last day of the promotion.” It will heat interest in your offer and improve CTR.

• Ad strategy №28. Don’t overdo with calls to action (CTAs).
  Of course, it is important to use verbs to understand what action you expect from the user. However, don’t use too many of them. This can lead to confusion and ultimately not lead to action.
  
  Conclusion: use 1 CTA button and 1 call to action verb. Preferably place it at the end of the text.

• Ad strategy №29. Use questions in headlines.
  Especially if he can hurt the potential client’s pain points and the answer to the question is “Yes!”. “Can one remedy make you look younger?” Remember about AIDA when writing headlines.

• Ad strategy №30. Show the problem and hint at a solution.
  “Little problem that cost him a month’s revenue…”

Of course, a high CTR is not always equal to a high ROI, but these are one of the main parameters that affect an advertising campaign’s success. 

Now you know how to boost CTR. Therefore, it is foolish not to use the simple advice that you received. But remember that the test will always be at the head of the whole process. Test and get profit with our tips.

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