Why launch Sweepstakes in 2025? Stats and facts

There are many reasons to promote Sweepstake offers, let’s see stats and figures that will make you fall in love with the vertical and give you insights on demographics, including gender and age that are most interested in Sweeps.

Top reasons to promote Sweepstake offers

• The average CR of Sweepstakes offers is approximately 34%, that is really high.
• According to the latest stats, nearly 34% of new clients come from contests.
• Landers that contain giveaways usually boost email leads by 700%.
• According to stats, almost 45% of marketers claim that giveaways provide them with the highest ROI.
• To be even more precise, 62% of businesses say that giveaways boost brand awareness.

Now let’s analyze the demographics of players, this will help you to advertise Sweepstakes with most success.

In terms of gender, 53% of men engage in such contests, while women are 47%, which is also quite a big number, so you can easily target both.

Speaking of age groups, 48% of people aged 50-64 are more into sweepstakes, you can also choose 47% of those aged 35-49 and test the 39% of people aged 18-34, yet they are less interested.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Best offers to promote in the USA: product types

Once you’ve decided to advertise Sweepstakes vertical in the USA, you need to be aware of the most popular products and offers in the region. We’ve compiled a list of popular giveaway types in the USA for you to run the most profitable Sweepstakes offers.

Best offer types to promote in the USA

• Cash prize
• Brand giveaways
• Coupons or discounts
• A big-ticket item
• A trip/vacation

Top traffic sources for Sweeps promotion in the USA

Globally, you can promote Sweepstakes via different channels, though RichAds ad network team has analyzed its monthly GEO and verticals reports and highlighted 3 main traffic sources to test — push, pop and native ads.

All of them have a really loyal content policy and zero restrictions in terms of texts and images usage.

• Push ads
  This ad format looks exactly like the regular push notifications that one receives in everyday life from different social media and apps. Push ads become seen only after a user has subscribed to the mailing list on a certain publisher’s website, so the format attracts only engaged users. This is really a great way to reach a pre-engaged audience in a very cost-effective method, which is perfect for such an expensive GEO as the USA!
• Popunder (clickunder) ads
  Popunder advertisements are user-friendly ad format, which needs only a landing page with some basic settings of targeting. When any user performs a click on a certain publisher site with JavaScript code, it opens up a new tab either above or below the current one, having the main offer. It is effective in strategies to hold the attention of impulsive buyers, perfect for Sweeps. The cost of pop traffic is relatively low in comparison to other formats.
• Native traffic
  It will also be effective for Sweeps promos in the American market because this ad format perfectly integrates ads into surrounding content. This type of ad inspires a very high level of trust from users and may improve conversion rates and attract new audiences. The implication of this is that, promoting Sweepstakes offers through native traffic may contribute to more long-term relations with potential clients and help build loyalty towards giveaways. 

6 ideas for Sweepstakes creatives in the USA

What will be the hottest Sweepstakes advertising trends in creatives in 2025? Let’s see the best approaches for push creatives that will help to boost the CR for the promotion of contests and giveaways in America! 

• Use the latest devices as a prize.
  People love giveaways of expensive tech, especially iPhones, which are popular among Americans. You can apply phrases like “ You will win TODAY” or appeal to the fact that this is the last day of the giveaway.
• Gift cards are a thing.
  Don’t hesitate to make creatives containing exact amount of money as a prize, you can also mention famous wallets like Paypal, in order to sound more credible. You may use wording like “the reward is already waiting”.
• Direct message.
  Apply the icon of a popular messenger, like Whatsapp, and imitate the look of a real message to draw attention. You can combine this method with the exact amount of money on the pic or in the text.

• Popular brand and shops names.
  Mention Walmart or any other popular shop or a marketplace like Amazon to inspire users’ interest and gain more trust from users. If it’s a gift card, you can specify the conditions and sum as well.
• Mention city and state.
  Personalization is key, so if you mention the exact city you’re targeting, the user will most likely believe that he can actually win and take his prize immediately. Another hint is to show the image of a real gift card of this or that brand.
• Urge the user to participate.
  You can apply imperatives, emojis or phrases that can inspire the user. For instance, imply the urgency like “Receive $100 NOW” or “Claim your card” to sound more persuasive!

Important: Once you deposit $500 at RichAds, you’ll get an account manager who can prepare creatives for Sweeps in the USA for you for free.

Tips to run Sweepstakes campaigns in the USA

It’s really easy to launch Sweepstakes in the USA, if you follow several simple rules. To make the process easier for affiliates, RichAds ad network has prepared a small guide for those who wish to promote Sweeps.

Top 5 tips on Sweeps promotion in the USA

• Always start any campaign in Performance Mode.
  It’s an all-in-one algorithm for those testing push or pop ads, auto-building whitelists with customized solutions for your GEO and optimizing the results with ease.
  
• Incorporate 5-10 diverse creatives.
  In the case of push and native traffic, make sure to explore all available tactics to engage your desired audience. In pop traffic, try different landing and pre-landing pages to see which gives the best conversion rates.
  
• Choose the optimal price for a bid.
  At RichAds, you may either choose a bid via Predictor that shows the traffic volumes upon chosen bid when you create a campaign or request recommendations on bidding from your account manager, who will surely make the most weighted decision depending on your strategy.
  
• Analyze the outcome.
  On the Optimizer interface, all data comes together in one place; track various metrics on the platform so that you can directly cut off underperforming sources or adjust bids.

• Optimize your advertising campaign.
  It may be manual or through some automated means. Examples include Automated Rules that help simplify this process by automatically enabling and disabling costly sources with no leads. The automation solutions are particularly more efficient for optimization as these solutions save much time as well as effort.

Conclusion

Now you know how to promote Sweepstakes in the USA with the most profit and minimum effort, using the tips and tricks described in the article.

To squeeze even more profit out of Sweeps campaigns, launch your offers on RichAds traffic now!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to advertise Sweepstakes in the USA: best practices appeared first on RichAds Blog.

What has changed during the pandemic, and how to promote sweepstakes offers in 2025? Read in the article.

Experts from RichAds advertising network and Mobidea discussed how to promote sweepstakes in 2025 in the RichAds webinar. You can watch the webinar or read the main points in this summary post.

The webinar covered the following topics:

• sweepstakes advertising trends,
• traffic sources,
• creatives and landings for sweeps,
• top features that will help make launches more efficient.

Sweepstakes vertical meaning

Sweepstakes are lotteries and raffles where users may win a prize by chance. Gadgets, gift cards — these are usual options that can be offered as a prize. Xboxes, PlayStations, sneakers, and even products for children can be drawn in the lottery as well.

The user should take a certain action to participate in the giveaway: leave the contacts and share personal details, pay a small sum of money, etc. As a result, they get the possibility to win the desirable prize.

Who are the experts?

Francisco Guerreiro, an expert from the Mobidea CPA network. For 10 years, this CPA network has been specializing in sweepstakes offers.

Daria Maichuk, RichAds advertising network traffic expert. Daria helps RichAds clients to improve campaign results.

Daria Maichuk
RichAds Head of Customer Service

daria.maichuk@richads.com
Skype: live:daria.maichuk
Telegram: @DariaRichAds

Francisco Guerreiro
Mobidea Key Account Manager

francisco.guerreiro@mobidea.com
Skype: Francisco.guerreiro.corporate

Sweepstakes advertising trends

Trends are the main point in discussing how to run a Sweepstakes. Affiliate marketers used the “win an iPhone” approach from year to year, but like any good solution, it fizzled out at some point. Lotteries for iPhones have lost their appeal to users. They’ve seen them millions of times already.

It is not surprising that gift trends have changed in 2025. It’s time to switch to other prizes if you stop making money from sweepstakes.

Let’s have a look at Sweepstakes advertising trends in 2025:

• Money
  As a result of the recent crisis, the market is very mediocre, so users are actively participating in cash sweepstakes.
• Different fitness programs, games, and gaming tools (game consoles and so on).
  People in developed countries have been trying to pick up new hobbies or recover from the stay-at-home “fatness.” They work well for Tier 1 countries.
• Various prizes, such as sneakers, Dyson hair dryers, game consoles, and wireless headphones, perform very well.
• Gift cards
  People still react well to sweepstakes with gift cards to well-known stores.
• Advent calendars
  In 2025 the new popular product for Sweepstakes appeared: advent calendars from different brands with cosmetics, jewerly and sweets.

Converting sweepstakes offers is much easier when you know the trends and find a good offer.

Tips from Daria Maichuk, RichAds traffic expert.

We confirm that offers with iPhones become very saturated. When it comes to iPhones, advertisers  here, at RichAds, offer discounts for the purchase of iPhones or cashback options if they promote sweepstakes with iPhones. They stop running offers with a chance to win the iPhones.

Such offers with discounts and cashback work well for Latin American countries.

Online sweepstakes with gift cards are another popular option at RichAds. Many of our sweeps offers fall into this category.

Francisco Guerreiro, an expert from the Mobidea CPA network.

Right now money prizes, due to the recent crisis, are doing much better. While mobile is majority of the market.

Diversification of prizes advertised is key. The same traffic can convert very differently based on the prize. Split test different prizes. And ask advertiser if he has occasion specific prizes (Valentines for example).

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Online sweepstakes: what kind of offers are available

The main aim of Sweepstakes offers or giveaways is not to give prizes but to collect the user’s personal information. In other words, advertisers are interested in contacts that can be used to promote different products or services.

That is why the users are asked to leave some more details in the questionnaire (age, internet provider, or smth else). All these details are crucial for future promotions or for the resale of the user’s base to another company.

Generally, online sweepstake offers fall into three categories: SOIs, DOIs, and CC-Submits:

1. SOI is the easiest and cheapest way to make money with online sweepstakes.
   The user leaves his personal information (email, phone number, or messenger), and the marketer gets a conversion. There is no need to confirm the accuracy of this data, so it is very easy to get such leads.
2. DOI is a slightly more complicated option.
   It requires the users to take a second step. In this case, they must verify the data, for example, by opening the email and clicking on the button in the letter.
3. CC-Submit is the most challenging option.
   Here, the user will have to uncover the wallet and get a credit card to enter its data and pay a small amount for participating in the sweepstake. Payouts, in this case, will be the highest, but converting such sweep offers is not the easiest thing.

At first glance, SOI offers for sweeps appear to be the easiest to work with. However, do not lose vigilance. In this case, always check the size of the questionnaire the user needs to fill out and all the sweepstakes conditions.

For example, Lavazza in Poland recently held a sweepstake with the main prize —  a trip to Paris. Participants were asked to leave their contacts. It looks like an SOI offer, but not everything is so simple.

To participate, the user had to buy two products from the brand and attach a check. Can such an offer be converted easily? We are not sure. Take a look at the offer’s conditions and go through the user’s path yourself to see where they may stumble.

Several sweepstake offers can be found in our article, with the top offers from top CPA networks.

Francisco Guerreiro, an expert from the Mobidea CPA network.

Double-opt ins have been working better. But CC submits have been gaining traction in Tier 1.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Offers and the best geos for promoting sweepstakes

Here are some recommendations from Mobidea experts for promoting in certain geographies.

The situation with sweeps promotion can vary considerably from country to country.

• Tier 1 countries
  There is a lot of interest right now in gym memberships, game consoles, and money in Tier 1 countries.
• Tier 2 countries
  Travel prizes, especially trip to Europe, are good for Tier 2.
• Tier 3 countries
  Consider offers with mobile billing (automatic payment from your mobile account after clicking “agree to participate”) when launching in Tier 3 countries. For Tier 3, such offers work better than the regular sweeps described above.

In 2025, money is a major trend in the sweepstakes. What are the best countries to launch such offers?

• It is better to choose Indonesia, Sri Lanka, and Malaysia in Asia.
• Take a closer look at the countries of the Middle East and other Arabic-speaking countries.
• Western Europe, the UK, and the US also performed well.

According to AdCombo, the last year was a great year in terms of boost for Sweepstakes CPA offers. Affiliate marketing trends might change, but the overall field is well-known for its stability anyways. Latin America keeps getting bigger in terms of traffic volumes, and Arabic region is a deep ocean, yet to be fully explored. New products enter the US market, while Europe keeps its status of legit approaches for promoting. Pleased to see, that Africa is scaling!

AdCombo experts

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to run a Sweepstakes: the best traffic sources for sweeps promotion

Sweepstakes promotion is a delicate matter. There’s no secret that sweepstakes payouts aren’t huge, so don’t even consider Facebook or Google, especially if you have no experience with sweepstakes traffic there.

There is no doubt that traffic from social networks is of higher quality, but here it is important to compromise between what you want and what is achievable. The more popular a traffic channel is, the more competition you’ll face.

What kind of traffic is better to choose for sweeps promotion? Choose cheaper traffic, such as push ads, popups, or in-page and calendar push ads. Lastly, calendar push ads are the most expensive, but since they are so rare and delivered so exotically (inside iOS users’ calendars), users tend to pay attention to them when appropriately packaged. 

Francisco explains that from more democratic traffic, it is best to choose push notifications. According to Mobidea, push ads work better for sweeps than pop ads.

The best geos and ad formats bundles at RichAds

The following four advertising formats are suitable for promoting sweepstakes using RichAds traffic:

• Push ads,
• in-page push,
• and pops.

And here is the best ad format-geo bundles for sweepstakes:

In affiliate marketing, and even more so, nothing lasts forever, so consult RichAds managers on the best geos and follow the latest updates across the entire advertising network in monthly traffic reports.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Creatives for sweepstakes

What can be shown on sweepstakes creatives to attract users? Here are some ideas for push notifications that work well.

The message can say:

• About the sweepstake in general,
• about the possibility of winning,
• show the winner and say that the user may be next,
• Indicate that the sweepstake will end soon, and the user needs to hurry up with participation,
• It can be reported that there are a limited number of prizes left.

What kind of image can be used as a creative for sweepstakes:

• Show the prize or several prizes at the same time.
• Post a picture of the lucky winners with their winnings.
• Show a gift card and a photo of the store for brand recognition.
• There is an old but still effective technique of showing the parcel. Now it is better to use it for countries from Tier 3.
• Tell the user what to do on the creative. On the main image, write: erase and win — and users will understand. This method can say more without using the already short title text. You can also add information about discounts or gifts they can win to the pictures.

Landing pages for sweepstakes

Sweepstakes marketing promotions stands on the proper strategy with pre- and landing pages. One of the biggest mistakes, when launching sweepstake offers, is using direct links. This is a road to nowhere in this vertical.

Here we need pre-landing pages with various elements of gamification. They help the user join the game and feel the excitement — it will be much more difficult to close the page. So you increase the chances of the user to reach the moment of filling out the form with personal data in the right mood to act.

What elements of gamification can be used?

• Spin win or wheel of fortune. This is a proven method that inspires the desire to win in most users.
• Display different prizes. 
  Indicate that some prizes have already ended with stirring up interest and show the popularity of the sweepstake.
• A questionnaire with simple questions.
  Asking about what is popular in the country is ideal. For India, a questionnaire about cricket and its best players works well.

• Lootboxes (envelopes or gift boxes, one of which contains a prize).

• Scratch and win is a new way of gamification, where the user swipes the cursor over the filled picture and finds a prize under the paint 2 or 3 times.

How to run Sweepstakes: practical tips

Tips from the CPA network

Francisco Guerreiro, an expert from the Mobidea CPA network.

 

Pareto principle: 80% of the results will come from 20% of the campaigns. But you will still need to check 100%.

Always use pre-landings which will engage the user and make him susceptible to writing in his personal data.

Usually, you can save around 10% of ad spend right away, just with the proper initial setup. Cut small languages, small browsers, desktops, and devices. Double-check useless parameters. Think of it like this: The savings isn’t much, but it allows you to test an extra offer every 10 tests.

RichAds: On our platform, you can see the popularity of browsers, devices, and browser languages after you select a country to launch.

Test the same offer across different networks. Yes, even if the payout is less, do a split test.

It seems networks have been shaving leads so that they can present a better payout. Split testing a campaign will give you the real deal. eCPM is king! What delivers more revenue per click on average is better. 10 sales of 20 cents is better than 5 sales of 30 cents.

Tips from Daria Maichuk, RichAds traffic expert.

 

Ask our managers to prepare a pack of creatives for your sweeps offers. They will do it for free. Any marketer also can ask for a free whitelist to start immediately from proven sources and save money on tests.

You can start without whitelists. The RichAds team has already selected traffic sources that show high CR. We mean sources from the Premium group. It is best to start from them and use other groups of sources for scaling.

Do you want to increase your chances of making a profit on push notifications? Make a separate campaign for new users. This option is called “New subscribers only” and shows ads to those who subscribed to push notifications for up to 7 days and most likely have not yet seen sweepstake offers on push notifications. Novelty can work to your advantage.

For sweep offers, mobile traffic works better than desktop traffic, but this does not mean you should abandon desktop traffic altogether. Try both options and see which works best for you. Create two identical campaigns and check the bid price with the manager. For desktops and mobile devices, it will be different. Here’s another way to save some money.

Accurate, to get a personal manager, you need to deposit $500 at RichAds. The manager will be useful for more than just getting bids or whitelists. He can also prepare free creatives, set up a campaign for you, and help with optimization.

Choose Android versions from 7 to 11 and Chrome browser for a start.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Watch the video tutorial about How to make money with Sweepstakes

Sweepstakes CPA offers are one of the best options to start in affiliate marketing. In this video, you will learn what sweepstakes offers are, what kind of traffic is best to promote them with and how to make money with them.

Subscribe to our YouTube channel and click the bell icon not to miss new videos. We plan to add at least 8 videos about Sweepstakes in affiliate marketing this month.

The post How to Advertise Sweepstakes in 2025 appeared first on RichAds Blog.

In the affiliate marketing pre-landing pages perform as a boost for ad campaigns, as they warm-up the audience for the offer and provide a first step to it. But what approaches exist for pre-landers? Do verticals affect the way a pre-lander should look?

RichAds ad network‘s team will get into prelanders for top verticals in the affiliate marketing, and determine how to utilise them.

In this article we will tell the purpose of pre-landers, share tips on creating pre-landing pages, and show pre-landing page examples in the affiliate marketing.

Why do we need a pre-lander?

In the affiliate marketing, a pre-landing page “warms up” the audience before they perform a desired action. It helps the users to get familiar with the offer and highlights why they need it.

Prelanders are commonly used for advertising with popunders, since there’s only one creative needed for pops — a landing page, pre-landing pages serve as a doorway to get audience warmed-up. Prelanding pages are also used to promote with native ads and push ads. In either case, pre-landers aim to ensure engagement with the offer and further intention to proceed.

What does a pre-lander do?

1. Increases user’s interest in the product
   Pre-landers aim to make the first interaction with the product as much engaging as possible. They provide a highlight of the experience people expect to get in the offer the most.
2. Provides comprehensive information
   Prelanders present the offer in a shortened yet illustrative manner, so that users can get a fast hint on the product.
3. Clearly demonstrates the results
   Sometimes pre-landers present not only the offer but the expected outcome of its usage. That increases the value of the product in the eyes of the audience, as they get the picture of it as a whole.
4. Increases motivation resulting in getting leads
   As pre-landers perform all the actions to advertise the offer in the stage before actually getting to it, the more they get — the higher the motivation is to use it as they see it.
5. Eliminates untargeted traffic
   With pre-landers the audience is more likely to get the main idea of the offer and what to expect next. That results in increasing conversions from the already interested part of users, and filtering the part that is not the targeted audience.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

What should we consider while creating a pre-landing page in the affiliate marketing?

Since a pre-landing page serves as a doorway from the ad to the offer, it’s important for a prelander to make the right impression on the audience. In order to increase the performance of the pre-landing page, you may consider the following: target audience portrait, providing reviews for the product, and approaching via storytelling.

1. Determine the target audience

First, you need to define the portrait of the audience you want to target by the prelander. You might start off with what the targeted audience expect from the offer, what outcome they want to see, and how to show all of that in a maximum efficient and representative manner. This way, it will be easier to create a unique selling proposition and highlight the benefits that ‘hook’ the user, hence, securing guaranteed lead generation.

Also, a well-compiled pre-landing page increase the CR as you can utilise different approaches to the every bit of the audience.

2. Provide a showcase of warranties or reviews

Usually, to increase audience loyalty, product reviews are posted on pre-landing pages. You can also build customers’ trust with:

• product certificates;
• medically confirmed product safety;
• celebrity interviews;
• reviews and feedback from opinion leaders (e.g. a world poker champion);
• warranties on the product or results.

3. Utilise storytelling

It is a marketing tool that uses cases and stories to encourage the target audience to perform the intended action. Simply put, tell the user an interesting story about your product.

Try to avoid:

• humor, otherwise, the user will quickly lose their trust in the product;
• aggressive encouragement and cheesy calls to action;
• obvious deceptive practices and scams.

Pre-landing pages examples for 10 top verticals in the affiliate marketing

In this part we will show some examples and approaches of pre-landers in the affiliate marketing. Note, that prelanding pages for verticals might vary in the terms of functionality of the pre-lander or approaches of the ‘hook-up’.

We will show examples of the pre-landing pages for following 10 affiliate marketing verticals:

1. E-Commerce

The purpose of the pre-landing page: to show the catalogue of the most interesting products; imply the idea how easy it is to purchase; demonstrate that users even win by buying here at these prices.

Pre-landers for E-Commerce offers vary depending on the product, but the main is pretty much the same — demonstrate the product and make an impression that it’s an exclusive offer. Mostly, such prelanders contain a listing of the most interesting products, sometimes paired with big bannering ‘Sale’ header.

For example, the pre-landing page looks like a website shop with the most interesting products. Such pages provide a full legitimate appearance, showing the goods and a way to buy them straightaway. Generally speaking, the pre-landing page looks like a full-fledged commercial website. The buttons on the page offer to go to the official website of the manufacturer or supplier to order the product.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

2. Gambling

The purpose of the pre-landing page: to demonstrate that online casinos are easy money and interesting simple games; let feel the courage of games; show how many bonus and welcoming prizes they might be getting.

Pre-landers for Gambling vertical offers usually consist of two types: a free-spin wheel or a welcome bonus page with a simple registration form. A free-spin wheel (also known as a ‘fortune wheel’) encourages users to take a first step, which will cost them nothing but promises a lot of bonuses in the end. A bonus promising page will also do, as users can see what they will get straight away in a highlighted and clear form right above it.

For example, the pre-lander is designed as a free online game. After passing it, the user will get a bonus when registering or making a deposit. Upon the victory, the user would want to play more, which means that they are ready to become a lead. On the pre-landing page, you can place a tempting offer with a button saying “Play Now” or “Hit the Jackpot”, etc.

3. Sweepstakes

The purpose of the pre-landing pages: to motivate the user to become a lead; to convince them that they don’t lose anything. On the contrary, they might get a valuable prize.

For Sweepstakes offer a survey-themed or quiz oriented pre-lander is considered to be the most popular option. Such prelanding pages allow users to engage with the offer via an illustration that they make an effort to be selected, thus potentially getting an increased chance to win the prize.

For example, you can use pre-landing questionnaires for Sweepstakes: “Are you satisfied with your phone?” The pre-landing page button leads to the landing page and can encourage users to take action: “Win a new phone.” Sweepstakes for pre-landing pages can look like a gift shopping page. The buttons, of course, will lead to the landing page for the user to register or fill out the participation form to enter the giveaway.

4. Nutra

The purpose of the pre-landing page: show the real results after using the product. You can use before/after photos, opinions of doctors, comments, analysis of the ingredients, and overviews of the product’s properties.

For Nutra offers pre-landers serve a purpose of showing a science-based approach behind the distribution. Such pages advertise via illustrating how much of a research put into the development of the product and covers all the questions people might have for it in advance. This approach builds a trust around the product, proving it’s what it claims to be, and that it can be clear about that. Users get a feeling they have enough knowledge and are ready to perform a targeted action.

For example, the landing page example contains a common for Nutra advertisement in the affiliate marketing ‘science-research’ of the product. It can show all the back data, provide credentials of the specialists, touch related topics on physiology in a simple manner so that it remains comprehensible. Practically, such pages look like a research article, leading users to feel that they’re getting as much as a doctor’s appointment treatment. The buttons on the page redirect users to the website where they can purchase or place an order.

5. Gaming

The purpose of the pre-landing page: to show the graphics in all its glory; to make users interested in the gameplay.

For advertising gaming offers the pre-landers with a simple depicting of the game are considered to perform the best. Users must get the idea of how entertaining or unique or advanced the game is, but making sure it’s only one step away from playing it. The bridge between seeing the page and playing the game must be presented as a matter of seconds.

For example: on the pre-landing page, there might be colorful screenshots, a promotional video about the game, a small description, or a choice of choosing a playable character. Usually, it’s a single-page pre-lander, and the button says “Play” or “Download”.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

6. VPN

The purpose of the pre-landing page: to show the need of the VPN service; to demonstrate the benefits of daily VPN usage.

For VPN offers the prelanders provide two advertising opportunities — highlight the need of VPN and the benefits of it. First approach is to demonstrate how restricted the internet surfing can be without VPN, what servies are out of reach without it, or what problems might come if it’s not used. The second one mostly relies on showing how beneficial a VPN usage on top of what users experience on a daily basis. Both make people think of situations related to VPN, such as online privacy, comfort and enhancements.

For example, a prelander might highlight that without VPN an internet connection might be not secure, or even is in danger right now. Or it might highlight that with VPN one can access features that ensure privacy and global access to the most used sources. All of that usually is demonstrated with a logo of the product, short but catchy description in a few points and download button that lead to the online app or extension marketplaces to install the VPN tools.

7. Dating

The purpose of the pre-landing page: demonstrate the attractive materials; engage users with new experience; personalise the offer.

For Dating vertical offers it is common that pre-landers contain interactive approach or mind-blowing concepts. Interactive features might be a questionnaire to present the idea of how thorough the matching algorithm is or how valuable the participant of the service are. The unexpected concepts of the pre-landing pages might consist of catchy descriptions to make an impression that this website is nothing near the negative experience people could’ve had in the past. That ensures at least considering the option to see the offer that can be shortened via letting a peek on the content.

For example, on the Dating niche prelanders can be listed photos and videos of the other users of the website, or their profiles. Additionally you can add interactive features as specifying preferences form or a a couple of questions. After either is finished, users get redirected to the app or a website to register.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

8. Media

The purpose of the pre-landing page: show the entertaining side of the product; highlight the easy start to use; picture the expected common-valued advantages.

Media niche pre-landing pages usually follow a simple yet very understandable way of advertising — showing emotions from the product. Although the Media products might vary from streaming services to YouTube videos, the presenting of how positively the people are affected by them is at the core. A sweet plus would be letting users know that such entertaining possibility can be achieved right away and lies in a couple of clicks. That ensures keeping the engagement level right to the performing of the targeted action.

For example, on the pre-landing page example can be a photo/video demonstration of the product or its users enjoying it. The buttons usually present a simple call-to-action ‘Sign up’ or ‘Learn more’ and redirect to the service official page.

Helpful tip!
Make sure the pre-lander is loading faster than 1 sec, and isn’t heavier than 200Kb. That increases the chances for it to engage the users as they won’t wait for the ad to show for a long time! For more info on optimizing landing pages check out our article here.

9. Finance

The purpose of the pre-landing page: tell a success story and show the results after using the product. This is where storytelling comes in handy.

The Finance offers’ pre-landing pages usually diverse highly depending on the exact offer. The trading platforms present product along with promising bonuses and and easy-to-go start after registration. Others might pack the advertisement into a success story, showing how a regular person has achieved a fortune. Approaches can be various, as long as they present the product as a way of making a lot of money with minimal investments.

For example, the pre-landing page looks like an article in a personal blog. These pages can contain comments, photos, social media buttons. Generally speaking, the pre-landing page looks like a private blog for a small group of enlightened people. The buttons on the page offer lead to a landing page where users can examine the product and registrate.

10. Utilities

The purpose of the pre-landing page: highlight the product’s main features; demonstrate the simplicity of user-experience.

Pre-landing pages for Utilities vertical usually perform as a self-service page where people can get familiar with the functionality and benefits of the product. Such approach provides calculated reaction of the audience as in ‘it speaks for itself’. Utilities prelanders rely on external simplicity for the users, both in usage and visual, engaging as it offers the service affordable and highly valuable.

For example, on the pre-landing page there can be described features of the product in a points form or any additional such as introduction video. Also ratings and reviews from the real people might be much more convincing. The page buttons usually lead to the landing page with the offer or a landing page of the official platform website to download.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Conclusion

Pre-landers serve a purpose of an additional engagement stage with the audience, that secures the lead quality and warms up users before showing the offer. Also prelanders are open for experimenting on advertising approaches, as the more diverse the hook is, the higher chance to target every bit of the audience. Now, knowing how pre-landing pages operate within the affiliate marketing by these examples, you can consider utilising them in your ad campaigns.

We at RichAds approve of using pre-landing pages for ad campaigns, since they’re helpful on providing a boost in performance. Also, we’ve prepared our platform to be capable of running ads with full addition on push ads, pop ads, in-pages, direct click and native ads! You can launch a campaign on over 220 geos worldwide from Tier 3 to Tier 1 and get profit from RichAds’ quality traffic!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Pre-landing page examples for leading verticals appeared first on RichAds Blog.

ProfitSocial SmartLink shares the vest approaches to Sweepstakes vertical: creatives, landing pages, traffic sources, and the best offers.

Sweepstakes in affiliate marketing: what is it?

Sweepstakes offers are a perfect choice for seasoned affiliates and beginners. Find out which traffic sources will ensure the profitability of your campaigns.

Sweepstakes have been around for quite a while now. The vertical, yet, remains one of the most popular and profitable go-to options for all sorts of affiliate marketers. And this trend is not likely to change any time soon. Sweepstakes are more alive than ever, regardless of the heavy competition.

ProfitSocial Smartlink are here to share their insights and expertise on the subject.

People associate sweepstakes with giveaways that allow participants to win various gift cards and gadgets. Visitors need to sign up and share the required details to participate in the giveaway. Sweepstakes are a rich source of data. Advertisers use the information they can receive from users: their emails, age, house, etc. In turn, affiliates get conversions if users sign up. And users get a real chance to win a free prize. But choosing the right traffic source accounts for 90% of the campaign’s profitability.

Essential information on Sweepstakes

When dealing with sweepstakes offers, it is crucial to make visual appeal work since it accounts for around 70% of the campaign’s performance. Given that landing pages ensure the engagement, the placement and length of forms are critical. Advertisers typically require such user details like full name, email, age, and sometimes phone number and credit card details, depending on the type of offer.

Naturally, the shorter the form is, the easier it is to get a conversion. Besides, the information required by advertisers also depends on the geo. When it comes to Tier 1 countries, credit card details are a must. Therefore, the competition is as high as payouts. As for Tier 2 and Tier 3 countries, the payments are lower, and the requirements are milder.

There is still a false belief that it is possible to maximize ROI without pre-landers when running Sweepstakes offers. Naturally, it is not the case. We recommend avoiding direct linking at all costs and suggest using classic approaches to the funnels.

To build a killer funnel for Sweepstakes offers, affiliates should analyze converting ad creatives, pre-landers, and approaches of their competitors. Besides, it is crucial to hand-pick the offers that are suitable for the target audience and best-performing geos. In other words, match interests like a pro to attract users and boost engagement.

Approaches to Sweepstakes landing pages and creatives

• Surveys, quizzes, and roulettes are still applicable and trendy when it comes to designing pre-landers.

• Translate all the ad creatives and pre-landers to make them look “native” and match the languages of countries you are driving traffic from. This way, CR will be higher.

• Another way to warm up the target audience is to let people choose one gift out of multiple options. In this case, the gifts not listed in the offer cannot be obtained by users. To generate interest, it is important to visualize that you are out of those gifts. Make users choose the product that will bring you conversions. In a nutshell, the goal is to create hype around the offer.

What about traffic sources?

Sweepstakes work best with push, native, and pop traffic. Contrary to popular opinion, affiliates should be extra careful with social traffic. Given that driving social traffic is complex and requires large budgets, we recommend beginners to stay away from these traffic sources.

As for seasoned affiliate marketers, it depends on the budget because these traffic sources often require additional efforts and expenses like buying cloaking services. Besides, social media usually act hostile towards sweepstakes, so there is a high probability of getting banned.

Even though push and native traffic sources are limited in their targeting capabilities when compared to social, they are the top-performing ones.

• Push traffic sources, however, are more candid and easily understood.
  These sources typically have high payouts and mild requirements for ad creatives, they often limit and forbid some of the well-known approaches used in sweepstakes promotion. For instance, some of the misleading techniques, straightforward or shocking headlines, and brand names are often forbidden.
• Native traffic sources perform well with CC-Submit offers.
  Even though today many native networks forbid the promotion of Sweepstakes, it is still possible with the help of cloaking services.
• Pop traffic, for instance, is famous for bypassing banner blindness. Besides, it easily adapts to any device and does not require significant investments. When working with pop traffic sources, affiliates need to pay attention to blacklists and whitelists. Therefore, timely traffic sorting and campaign optimization will do the trick.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The best offers for Sweepstakes vertical

Here are the best sweepstakes offers from ProfitSocial:

[WEB+WAP] Iphone 11 /CA – Ccsubmit 25 usd
[WEB+WAP] Apple Watch Series 5 /US – Ccsubmit 25 usd
[WEB+WAP] iPhone 11 Pro White /IT – Ccsubmit 20 usd
[WEB+WAP] Sweepstakes Smartlink /International up to 25 usd

Conclusion

Since sweepstakes remain popular and trending, it is safe to say that it is still possible to make a profit with sweepstakes offers. Besides, people love freebies, and with the correct approach to the target audience, any affiliate can conquer this vertical. Testing ad creatives and geos, incorporating gamification techniques, and making a little extra effort will yield great results.

Don’t miss out on the high profits from Sweepstakes promotion with RichAds‘ traffic! 

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Your guide to Sweepstakes: best sources for killer ad campaigns appeared first on RichAds Blog.

Promoting the best verticals and offers for push ads is the right way to profit with this ad format… but how to know which niches are the top-performing on push traffic?

Here, we’ve prepared a list of 6 recommended verticals and offers for push ads, figured on insight data of one of the biggest ad networks!

In this article you will find top verticals and offers for push ads, along with creative examples and top-performing geos for each niche! Also you will find top offers for push traffic to run on provided by Yellana CPA network!

Best verticals and offers for push ads

We at RichAds ad network have been providing affiliates with the opportunity to run campaigns on push traffic since 2018 (we also went by RichPush name back then)! During that time we’ve been gathering expertise analysing the data of campaigns performed at our platform and now ready to share it.

The list of recommended verticals and offers for push ads:

Each month we share a report on the best geos and verticals based on RichAds’ inner statistic, to increase profits of your campaigns! Check articles by the tag ‘Best geos and verticals at RichAds‘ and stay updated on the most current trends in the affiliate marketing!

1. Gambling

Gambling is among the top profitable verticals at almost every ad format, as the iGaming industry itself grows worldwide every year. Since push ads show ads to users after subscribing, it’s more likely to catch the interested audience promoting this niche. Gambling audience, in its turn, stays quite consistent, as players prefer to act by an impulse, and push-notification ads can be quite engaging at a time!

To promote Gambling offers on push ads efficiently, you might want to consider the ‘gold standard’ of very bright and promising creatives with bonuses or free spins. Also, highlighting the product brand is a plus, since push ads increase trust to the offers as they look like a familiar legit push notification! Plus to that, consider regions you advertise offers on, since audience from higher Tier countries usually gambles for entertainment and emotions, and the lower Tier geos audience considers gambling a way to earn money.

Top-performing geos to promote Gambling offers with push ads: Indonesia, Vietnam, USA, Brazil, Russia.

2. Betting

Betting is being one of the ‘evergreen’ niches to be promoted with push traffic. That is so due to the fact that Betting audience is more likely to return after a time, since there are many various seasonal events to bet on, for example, football world cups. Push ads require users to subscribe to the ads delivery, and via that they get a constant reminding of current sports events!

For advertising Betting offers with push traffic you can utilise different approaches, starting with bonus giveaways, and continuing with ‘secret tactics’ revelations. Betting audience engages with the thought of winning easy money with bets and fast withdrawals, so you can emphasize those parts as well. Make sure to check the geos’ regulations on sportsbook activity, as regional legislation process, like in Brazil, raises the audience’s engagement in the offers.

Top-performing geos to promote Betting offers with push ads: Brazil, Nigeria, Ukraine, Indonesia, Vietnam.

3. Finance

Finance vertical is considered to be of the ‘umbrella’ ones, which include many different niches united under one lead. Since Finance offers are usually focused on providing a way to make money, the audience is also quite diverse, but not unpredictable. The variety of products rounding that theme can be exploited to transfer the audience from one product to another, if preserved accordingly.

Now the main niches in Finance offers promoted via push ads consist of mostly banking and trading products. The approaches might vary also, since trading platforms require brand recognizing strategy, and investing solutions emphasize easy-to-withdraw-funds touch. Some products might be more performing due to the regional trends, such as investing in CIS countries nowadays.

Top-performing geos to promote Finance offers with push ads: Russia, USA, Armenia, Kazakhstan.

4. Dating

Dating is a classic vertical to promote on push ads, and have been in front line for this ad format from the very beginning. The amount of niches it constantly produces leaves affiliates with no other choice but to advertise as many of them as possible. Push traffic empowers that by looking exactly like a notification from an app, which most Dating offers are. Thus, push ads increase the trust to the products, and provide an easy engagement approach to the audience.

For Dating offers advertising on push ads it’s pretty much simple – what you see is what you get. You can promote products by straightforwardly highlighting the platform brand, or via disguising it as a direct message. The more niched and specified the offer is, the more expected the audience will be attracted by it. And the most incredible thing is that Dating isn’t strictly dependent on regions in terms of profitable advertising.

Top-performing geos to promote Dating offers with push ads: Indonesia, USA, France, Italy, China.

5. Antivirus

Web security has been a point of high interest by almost any user since the very beginning of the internet itself. People tend to increase attention to online safety after a plain reminder, which push ads might serve as. Push advertising notifications offering Antivirus solutions can trigger both concern and need to attend the problem, since the issue is highlight at hand, and the salvation is provided.

For Antivirus offers there are traditionally two ways of advertising: a situational warning and a service discount. Either approach successfully targets its audience, whether it’s impulsive users concerned by malware threats or calculated ones that perceive a beneficial deal. As for geos, the top Tier countries’ users seem to be more worried about web security than others.

Top-performing geos to promote Antivirus offers with push ads: USA, Germany, Japan.

6. Sweepstakes

Sweepstakes can be considered an evergreen vertical for push ads, that has it’s peak seasons. Mostly, advertising Sweepstakes offers might be a profitable addition to your ad campaigns while facing holidays or some other events related to gifts.

Most of the niches in Sweepstakes verticals are related to giveaways and gift cards, less frequently services like gym programs or courses. With such approaches as a direct message alike notifications by famous brands, Sweepstakes can be very performing for the right audience. As for geos tips on advertising this niche, it’s most popular in Tier 3 countries, with some exceptions due to seasonal events.

Top-performing geos to promote Sweepstakes offers with push ads: USA, Pakistan, Philippines, Mexico.

Top-performing offers for push traffic by Yellana CPA network

Yellana is an affiliate network launched by RichAds. Now it’s a complete platform for affiliates to find profitable CPA offers among top verticals such as Gambling, Betting, Finance, Dating, and etc. Below you will find some offers for push traffic provided by Yellana!

• 22Bet – CPA – multigeo – $20;
• 7K Casino – CPA – Russia – $28;
• Push collect Windows 10+ Edge WW – CPI – multigeo – up to $1.44;
• Push collect Windows 10+ Chrome WW – CPI – multigeo – up to $0.9.

Conclusion

Since top verticals and offers for push traffic aren’t just a matter of trends, rather a consistent picture of niches that bring profits promoted via this ad format, you’re free to test them. Note that within these niches there can be adjustments in popular products due to seasonal events. Also, taking into account the geo is a plus, since different niches might have their audience only in a certain region.

We at RichAds have been working with push traffic for many years, and determined the best functionality for you to run push ads campaigns on our platform. You can launch offers on push notifications on over 220 geos from Tier 3 to Tier 1, and get profits with quality traffic. Start earning on running push ads with RichAds!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Top 6 verticals & offers for push ads appeared first on RichAds Blog.

What is click2call and click2sms offers

First, click2call and click2sms offers were used for Dating, but then other verticals got involved.

Now, сlick2call offers are used for info products (for example, horoscopes, tips on finance, or weight loss). Sometimes there are offers with questionnaires and sweepstakes — there is plenty to choose from.

Сlick2sms often works with subscriptions to the info products: weather, anecdotes, and other offers can be easily promoted via push format. Some CPA networks develop the whole quests in which you can choose the main character’s actions.

Click2call offers meaning

Сlick2call offers (they are also called click-to-dial or IVR) assume the fixed cost of the call itself or making a payment according to the call’s duration: the longer the client communicates with the specialist, the higher the price.

These offers can be divided into 2 types: when the user gets to the landing page and makes a call or when the call starts right after clicking on push.

In the first case, the campaign is set up on the standard template. You have the landing page link and your main goal is to interest the user by push notification and choose the right converting landing page.

These offers can be divided into 2 types: when the user gets to the landing page and makes a call or when the call starts right after clicking on push.

In the first case, the campaign is set up on the standard template. You have the landing page link and your main goal is to interest the user by push notification and choose the right converting landing page.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How click2call offers work with push notifications

RichAds advertising platform support such campaign types. Any marketer can run ad campaigns on push ads. To do this, instead of the usual URL you can paste the phone number with the code in the following format:

Destination URL:tel:+442070000000

If you make money just by picking up the phone, a bright and visible push notification is enough. But if your aim is to keep the user on the phone — details on the notification would be a nice trick.

Put additional information in the main image! The more the user is interested in a push notification, the higher the possibility of a successful conversion.

RichAds allows targeting certain mobile providers if it’s implied by the offer. Find “Advanced settings” section and mobile operators’ settings in it.

One more thing to remember while working with such offers is the quality of connection in different GEOs — mind it when choosing a country. Before the campaign launching, it’s necessary to check the performance of a call center and set up a campaign considering working hours.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Click2sms or SMS Billing offers meaning

Сlick2sms offers (click-to-chat or click-to-text or SMS Billing) is the offer in which a user should send SMS to make a conversion. After that, he gets subscriptions to some info product or gets involved in the messaging. It stimulates the user to communicate as long as possible and send SMS.

Сlick2sms offers along with click2call offers can work with or without landing pages. Landing page recommendations, in this case, are quite general: vivid push notification which shows the product’s competitive advantage.

The landing page should be simple, with clear explanations of the services the user will get with a subscription: daily weather forecast or anecdotes. The examples of the products must be attractive — it will enhance the users’ credibility.

If the funnel has no landing page, after clicking push notification the user will see the field for a new SMS which should be sent to the number given.

How to launch click2sms using push traffic?

To launch such campaigns with RichAds instead of URL paste in the address bar the phone number with the code in the following format:

Destination URL:sms:+442070000000

In this case, push notification is the only thing the user sees before sending SMS. It should clearly explain the content of the SMS for a successful subscription. Complicated two-step guides are a way to failure. One step is the maximum information the user can remember. A perfect message should be as simple, concise, and catchy as possible.

Headlines and descriptions play a very important role in click2call и click2sms offers without landing pages. They tell about the offer and stimulates to perform an action. Use a/b testing to identify which headline and description work better.

Conclusion

There are no places in the world where people do not use mobile phones. No wonder click2call and click2sms offers are so widely spread. However, if you decide to try them, think twice about GEOs.

Tier 1 still converts great if you choose the right offer, but the trends are constantly changing and the CPC will be a little bit higher.

In Tier 2 and 3 countries, people are more willing to agree to such services, but it’s necessary to check the quality of connection and call-centers performance.

Get profit with RichAds traffic with click2call and click2sms offers!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Click2call & Click2sms offers: How do they work with push traffic? appeared first on RichAds Blog.

In this article you will find themed new CPA offers for Christmas and New Year 2023/2024 from over 15 CPA networks. The CPA offers are for all kinds of GEOs, – from Tier 3 to Tier 1, as well as for all kinds of traffic sources: starting with Facebook, to Push ads and Pop ads.

The list of verticals of the offers is quite impressive: this year CPA networks consider profitable not only Sweepstakes and E-Commerce as main CPA offers for Christmas and New Year. Almost every vertical has found its own winter holidays CPA offer for affiliate marketers. This time it’s more than enough!

Here are the verticals of the CPA offers:

Also we add 10 New Year and Christmas bonuses from CPA networks — they’re listed in the very end of this article!

To get more information on the preferable offer — contact the manager of the CPA network that provides it.

Christmas CPA offers for E-Commerce

This is somewhat obvious that the best New Year and Christmas offers in 2023/2024 would be for E-Commerce. As if before it was very profitable to promote offers of Christmas tree, sweaters and New Year lights, now the list contains advent calendars. Two CPA networks provide CPA offers for New Year and Christmas gifts, let’s check them out!

Speaking of traffic sources, as November 2023 showed that E-Commerce works pretty good on Popunder traffic on RichAds ad network. Apart from Pops there’s one more source that E-Commerce shows good results on — Direct Click traffic. The best GEOs and verticals, and the working bundles, you can check out in our monthly report.

1. CPA offers from Wewe Media

1. Enchantguide Rituals Advent Calendar €1.99 (CC Trial) – Germany (91855)
   GEO: DE.
   Payout: 33.60 euro.
2. GetGalaxySite Artificial Christmas tree PARIS SPEED $2 (Trial) – United States (91894)
   GEO: US.
   Payout: 18 euro.

2. CPA offers from Traffic Light

• Pulltonic Sweaters,
  GEO: RU,
  Bid: 500 RUB. 

• Smart Garland Holiday Lights,
  GEO: ES,
  Bid: $14.

• Coin-amulet for luck and wealth Talisman,
  GEO: AR.
  Bid: $8.

• Star Shower Laser Light Projector,
  GEO: MD,
  Bid: 400 RUB.

• Laser Light Projector Fantasy Light,
  GEO: BG, GR, CY,
  Bid: $11.

Christmas CPA offers for Sweepstakes

The second most profitable kind of offers for Christmas and New Year 2023/2024 — are for Sweepstakes niche. Traditionally it’s gift cards that get special attention during winter holiday season. Gift cards are perfect to cost-effectively get Christmas gifts and goods!

Nonetheless, many CPA offers for Sweepstakes for iPhones, iPads and so on, are still live and kicking, being resurrected in popularity as Christmas kicks in. Who would reject new iPhone right before the New Year?

If you wonder about news on Sweepstakes CPA offers for Christmas — you should check out CC-submit offer for advent calendar! Such offer provides Yellana CPA network. Advent calendars have become quite popular in the last 2 years, so you’d better check them out!

1. CPA offers from Yellana

• Pandora Advent Calendar Xmas Edition
  Multigeo,
  CC submit up to $28.

• iPhone 15 Pro Xmas edition
  Multigeo,
  CC submit up to $25.

2. CPA offers from Adcombo

SOI Sweepstakes offers from Adcombo:

• 37907 — Walmart 1000 Gift Card (Christmas 1) — US from $2,8;
• 37941 — Paypal 750 Gift Card (Christmas) — US from $2,8;
• 37946 — American Express Gift Card (Christmas) — US from $2,8;
• 37947 — Cashapp 1000 Card (Christmas) — US from $2,8.

CPL (basic info) Sweepstakes offers:

• 37938 — Bijenkorf XMAS — NL from $2.8;
• 37935 — Albert Heijn XMAS — NL from $2.8.

CC (credit card sumbit) Sweepstakes offers:

• 37915 — JackPot-Lander A-Christmas Themed-iPhone — US from $34;
• 36163 — JackPot-Lander A-Christmas Themed-iPad-Pro — US from $34.

3. CPA offers from Golden Goose

• Jazzcash 97
  GEO: PK – make a fortune on Pakistan Sweepstakes offer! Converts on all carriers and even Desktop+WiFi.

4. CPA offers from MyLead

• Saturn Voucher 500€ Xmas – DE
  Rate: $3.23 | Model: CPL | Conversion type: Single Opt-In, sweepstakes | GEO: DE.

• Media Markt Voucher 500€ Xmas – DE
  Rate: $3.23 | Model: CPL | Conversion type: Single Opt-In, sweepstakes | GEO: DE.

• Amazon Voucher 500€ Xmas – DE 
  Rate: $3.23 | Model: CPL | Conversion type: Single Opt-In, sweepstakes | GEO: DE.

• Rituals Xmas Voucher – NL 
  Rate: $1.26 | Model: CPL | Conversion type: Single Opt-In, sweepstakes | GEO: NL.

• Christmas Products – DE
  Rate: $3.23 | Model: CPL | Conversion type: Single Opt-In, sweepstakes | GEO: DE.

• Lush Christmas Giftcard – BE
  Rate: $1.34 | Model: CPL | Conversion type: Single Opt-In, sweepstakes | GEO: BE.

• Christmas iPhone 12 – CC – IT
  Rate: $16.93 | Model: CPA | Conversion type: Credit Card Submit, sweepstakes | GEO: IT.

• Pandora Christmas – NZ 
  Rate: $1.41 | Model: CPL | Conversion type: Single Opt-In, sweepstakes | GEO: NZ.

• H&M Christmas Giftcard – BE 
  Rate: $1.34 | Model: CPL | Conversion type: Single Opt-In, sweepstakes | GEO: BE.

Christmas CPA offers for Gambling and Betting

Gambling and Betting offers can convert everyday a year, but even this time CPA networks can provide something special: themed landings and truly holiday pay outs! Let’s check out what four CPA networks have prepared as CPA offers for Christmas and New Year 2023/2024 for Gambling and Betting!

Gambling and Betting — two top converting verticals for RichAds ad network. According to our statistics, last month they showed very good results on Push ads, iOS In-page push, Pops ads and Direct Click traffic. If you looking for the best easiest way to promote iGaming offers, then you should check out those ad formats: no restrictions from platforms, enormous traffic volumes — the key for high profits!

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $1.5,
⏫ CPC for push ads starts from $0.003,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 GEOs.

1. CPA offers from 3SNET

🎅 In sake of the upcoming holidays, 3SNET give a bonus of +5% to pay-out from $1000 for new marketers. Mention the promo “Rich3SNET“. 🎅

• Stelario, IT, CPA – 200€, 
• Betroad, TR, CPA – 35€, 
• Bet7k, BR, CPA – 35$, 
• GLORY, BD, CPA – 12$,
• XBET, USA + CA , CPA – 210$, 
• Windetta, AU, BR, CA, DE, GR, IT, PL, PT , CPA – 230€.

2. CPA offers from Affstream

🎅 Since the Christmas and New Year pose as the time for great beginnings, every new Affstream partner gets a special bonus of +50$ to the first pay-out. Tell your manager promo “RichAds+50“, the bonus is valid only 20 December – 20 January! 🎅

• KlashX – BR – 35 USD,
• Spinbookie – BR – 30 euro,
• VEGAS PLUS – UK – 80 euro,
• BasariBet – TR – 30 USD.

3. CPA offers from Alpha Affiliates

🎅 Special Christmas Bonus from Alpha Affiliates: RevShare до 50%. 🎅

Reg2Dep Gambling offers:

• Casino Infinity
  DE – 47% – CPA up to 400,
  GR – 51% – CPA up to 370, 
  FR – 44% – CPA up to 350, 
  IE – 54% – CPA up to 550,
  NO – 41% – CPA up to 400.

• 1red  
  AU – 43% – CPA up to 350, 
  CA – 46% – CPA up to 450.

• Neospin
  AU – 44% – CPA up to 350, 
  AT – 52% – CPA up to 450. 

• Spinch
  CA – 44% – CPA up to 450, 
  DK – 49% – CPA up to 500.

4. CPA offers from Welcome Partners

• Club Vulkan – RU – CPA up to 5000 RUB, RS 50%;
• Vulkan 24 – RU -CPA up to 5000 RUB, RS 50%;
• Vulkan Royal – KZ – CPA up to 40$, RS 50%.

5. CPA offers from RevenueLab

• Boomerang 
  DE – from 325€,
  AT – from 325€,
  CH – from 325€,
  GR – from 245€,
  SI – from 175€,
  IE – from 325€,
  NL – from 325€,
  NO – from 325€.

Christmas CPA offers for Nutra

Here you can find top Nutra offers from four CPA networks for Christmas and New Year in 2023/2024. When we were gathering them from our partners, we thought they would be mostly weight loss products, that are quite profitable every day of the year, but it’s different. These Nutra CPA offers contain all types of products!

As for weight loss offers, they show good results on Native ads, Push ads and iOS In-page push. Keep closer look at the top GEOs for these products, you can always ask our managers.

1. CPA offers from MaxBounty

• Nutrisystem – $30 Off – CPS 
  GEO: US,
  Payout: $185 per lead.

2. CPA offers from MaxWeb

• Metilean – $115,
• SeroLean – $100,
• Jungle Beast – $110,
• GI Revitalize – $100,
• Gluco Guard Pro – $115,
• Alpxa X10ND – $105,
• Keratone – $105.

3. CPA offers from Shakes Pro

🎅 Christmas bonus for our partners from RichAds ad network! Promote one of our in-house CPA offers on Facebook by $40 bid, and get a half-year Telegram Premium for first 50 leads, and a full year for 100 leads! 🎅

• Gluconol – HU – diabetes,
• Welltone – RO – hypertension,
• Hondrofrost – LT – joints,
• Revitaprost – IT – prostatitis,
• Cannabis Oil – SK – diabetes.

4. CPA offers from TerraLeads

• Keto Light – IT – $24, 
• OstyHealth – IT- $30.5, 
• Germivir 120g – PL – $22,
• Cardio A – PL – $23, 
• Germivir 120g – RO – $24.

Christmas CPA offers for Dating

Dating niches only gains in profits the closer Holidays 2023/2024 are: everyone is looking for someone to celebrate with. Let’s take a look at Dating CPA offers from three top CPA networks!

According to our platform statistics, Dating offers present with very good results on iOS In-page Push ads. Don’t forget to check best bundles for this vertical, just make sure you make a good profit!

1. CPA offers from AdsEmpire

🎅 New affiliates who launch their campaigns before the end of January will enjoy a +10% bonus on their initial payout by applying the exclusive promo code “richadsnew24“. Hurry up! 🎅

SOI offers for Dating:

• BeNaughty, Flirt – HUN – WEB/MOB: $2.5,
• VoisinsSolitaires, BeCoquin – FRA – WEB/MOB: $5.0,
• FlirtyOn, TousLes2 – CHE – WEB/MOB: $8.0,
• Loveaholics, Together2Night – SVN – WEB/MOB: $2.0,
• IamNaughty, Bzykrandki – POL – WEB/MOB: $2.5,
• Jucydate – USA, GBR, AUS, CAN, NZL – WEB/MOB: $2.5.

2. CPA offers from Golden Goose

• Funskan18 – PL – Christmas Dating in Poland. Find a date to celebrate!

3. CPA offers from Traforce

• ChristmasDate (DOI) click-2-sms – HR – mob $2.25,
• Holiday Hookup (DOI) click-2-call – Mainstream dating – Multigeo – mob $0.35,
• OneNightStanders [Exclusive] (SOI) – AU/CA/GB/NZ/US – mob+web $4,
• Sinder (SOI) – AU/CA/GB/NZ/US/FR/UA – mob+web $1.4-$2.5,
• Bez-Kompleksov (DOI) – UA/LT/LV/EE/RU – mob+web $0.9,
• Nataliedate 18+ (Revshare) – UA/LT/LV/EE/RU/KZ/UZ/GE/MD – mob+web $1.75 (multiple ppl).

Christmas CPA offers for Telecom (Mobile Content)

In this part you will find top Telecom offers for Dating niche in such GEOs as Russian and Kyrgyztan.

As listed in our monthly report, top converting ad format for CPA offers on Telecom is Direct Click! Faster check out how you an boost your CR with these top Telecom offers for Holidays 2023/2024.

1. CPA offers from Juddy biz

🎅 New Year’s holidays have been turning the heads of the guys from Juddy biz since the very first day of winter. But even in this dizzying bustle, no one forgot about the long-established friendship. The affiliate program offers a gift for new partners during the New Year holidays + 5% to RS – deductions for a number of operators and a selection of the most delicious offers! The ‘RichAdsNew24‘ promotional code is valid until the end of January inclusive! 🎅

• RU [4301] Leela Games – CPA – 300.00 ₽,
• KG MEGACOM [5010] 13107 – CPA – 0.08 $,
• RU TELE2 [5012] 13111 – CPA – 75.00 ₽,
• RU Megafon [5007] 13013 – CPA – 28.00 ₽,
• RU Beeline [4992] Model 18+ – CPA – 41.00 ₽.

Christmas CPA offers for Media/Entertainment

1. CPA offers from Golden Goose

1. Naija comedy – NG – The New Year and Christmas is a time for fun, so let’s make adult and funny creatives to launch in Nigeria.

Christmas CPA offers for Finance

1. CPA offers from MaxBounty

• Credit Sesame – Financial Planner – CPL, 
  Geos: US,
  Payout: $5.25 per lead.

• MoneyMutual.com – RevShare,
  Geos: US,
  Payout: 80% of sale.
  

Christmas CPA offers for Downloads

1. CPA offers from Golden Goose

Downloads – KE – Promote downloads of Christmas cards and greetings through an exclusive offer in Kenya. Perfect for push traffic!

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $1.5,
⏫ CPC for push ads starts from $0.003,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 GEOs.

Special Christmas and New Year bonuses for affiliate marketers

Eight CPA networks provided their special bonuses for the Holidays season in 2024! Notice that some of them are to be used in January only. To get more details — contact managers from the CPA network the offer is provided by.

1. 3SNET

🎅 In sake of the upcoming holidays, 3SNET give a bonus of +5% to pay-out from $1000 for new marketers. Mention the promo “Rich3SNET“. 🎅

2. AdsEmpire

🎅 New affiliates who launch their campaigns before the end of January will enjoy a +10% bonus on their initial payout by applying the exclusive promo code «richadsnew24». Hurry up! 🎅

3. Affstream

🎅 Since the Christmas and New Year pose as the time for great beginnings, every new Affstream partner gets a special bonus of +50$ to the first pay-out. Tell your manager promo “RichAds+50“, the bonus is valid only 20 December – 20 January! 🎅

4. Alpha Affiliates

🎅 Special Christmas bonus from Alpha Affiliates: RevShare до 50%. 🎅

5. CPA Roll

🎅 Get 10% on your first payout using promo code “RichCpaNY“. Mention it when registering in the column “How did you hear about us”. 🎅

6. CPA Queen

🎅 CPA Queen wishes you Merry Christmas and a happy New Year! We would like to offer you a discount from our creators! With the “RichQueen15” promo code, you will receive a 15% discount on your first order. To activate the promo code, inform the CPA Queen manager when making an order.
Valid until 31.01.2024 🎅

7. Juddy biz

🎅 New Year’s holidays have been turning the heads of the guys from Juddy biz since the very first day of winter. But even in this dizzying bustle, no one forgot about the long-established friendship. The affiliate program offers a gift for new partners during the New Year holidays + 5% to RS – deductions for a number of operators and a selection of the most delicious offers! The “RichAdsNew24” promotional code is valid until the end of January inclusive! 🎅

8. MyLead

🎅 In anticipation of the upcoming holidays, MyLead is offering a bonus of +5% on withdrawals. Take advantage of this opportunity to get more with the promo code “Y0XfY5“. The promotion is valid from today until 31.12.2023. 🎅

9. Yellana

🎄The magic has come with Yellana: use promo code “SNOWY10” until December 31, 2023 and get a BONUS of up to 10% for the payment from $150🎁 *Please contact your manager for more details.

To get the bonus, register as an affiliate and write the promo code to your personal manager. Let this bonus become a shining star on your Christmas income tree!🌟

10. Shakes Pro

🎅 Christmas bonus for our partners from RichAds ad network! Promote one of our in-house CPA offers on Facebook by $40 bid, and get a half-year Telegram Premium for first 50 leads, and a full year for 100 leads! 🎅

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $1.5,
⏫ CPC for push ads starts from $0.003,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 GEOs.

The post 85 CPA offers for Christmas and New year 2024 from CPA networks + bonuses appeared first on RichAds Blog.

Read about the last trends, traffic sources insights, best offers, and GEOs for Sweepstakes here.

How to choose a profitable offer?

Good offers are like good wine. The good stuff is always hidden. Talk with your affiliate manager and see what they have. Ask them for inside tips and information. 

Many networks show their best offers only to their best affiliates. This is because these offers have more restrictions and regulations. That’s why you need to have experience and understand the market. So the manager needs to trust you for some time before you see these offers.  

Good relationships with your manager mean a lot. The manager should see what quality of traffic you send to the network and then decide to share something better with you.  

Try to find interesting products to promote.

Check the different kinds of sweeps they have in terms of the “prize.” The audience is slightly bored of the usual iPhone sweepstakes, especially in Tier 1 countries. Try something different here: cash prizes, gyms, shopping cards.

Keep in mind which type of offer is better for a particular GEO

Remember that CC submit offers work well in Tier 1 countries. DOI and SOI show good results in other Tier 1 Latin countries, such as Spain, Italy, Portugal, the USA, and the UK.  For mobile content, sweeps go to Asian countries with less regulation.

Check the kind of allowed traffic type per offer. 

Push ads for mobile have much more potential for Sweepstakes than pops. Mobidea statistics show that push ads have been delivering more quality and user engagement because it’s a new traffic source type versus much older pop to whom users are desensitized.

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

Main mistakes on Sweepstakes offers and how to avoid them

⛔ Not using pre-landing pages that will engage the user and make him susceptible to write in his personal data. 

You need to create a landing page that makes the person feel amused and involved. The more they have involved the more possible that after answering some questions, they will type their data because they already have wasted some time on it. 

But if the offer is one-click or two-click, you don’t need to use the landing page. It’s OK to test direct links too. Because in this kind of offer the user only has to click “accept” on the conditions to convert. To be honest, many people that install video games or anything like that don’t read what they “accept.”

⛔ Think that payout is everything in the offer. 

We see this with the newbie guys. They see the same offer in other affiliate networks with different payouts and think that payout is everything. It’s not! CPM is important: how much do you spend for the click and how much revenue you are making for a click.

The same offer may have a $4 payout and convert 1 time, cost 60 cents on another network, and convert 10 times with the same traffic. The one with 60 cents is the best.

The only thing that can prove that the offer works is the test. Test both networks to decide.

⛔ Bad postback integration is the first one right away. 

It sounds so obvious but we see this very often! Many affiliates put the click id equal to something, and there is no real postback integration. 

Please, make sure your postbacks are well integrated.

⛔ Not actually testing with relevant volumes. 

We sometimes get affiliates who send very low volumes, expect a sale right away from 50 clicks, and get upset. And if they don’t have any sale they stop.

If you buy traffic somewhere with more than 50 sublist IDs, and you have 50-100 clicks, the average is 1-2 clicks from the sublist. And this is nothing for making decisions.

Some budget is needed. You don’t need to be a millionaire, but don’t aim too high too. Start from small but with an understanding that continuous testing is needed. In other words. Yes, you will have occasions where the money is wasted, so don’t be upset. But, at the same time, don’t go crazy and waste money. It’s best to define a set budget per test and then see the performance.

We want to thank Francisco Guerreiro, the affiliate manager from Mobidea for these great tips.

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

Watch the video tutorial about how to set up a push ads campaign for Sweepstakes at RichAds

Let’s take a closer look at the latest trends in Sweepstakes vertical in 2022. An expert from Mobidea – Francisco Guerreiro – will reveal the hottest gift trends and best geos for promoting them.

Subscribe to our YouTube channel and click the bell icon not to miss new videos. We plan to add at least 8 videos about Sweepstakes in affiliate marketing this month.

The post Sweepstakes in 2022: how to choose the best offer. Part 2 appeared first on RichAds Blog.

Sweepstakes trends in 2022

Hot news: iPhones are going out of fashion. Many users in Tier 1 countries have already seen this kind of ad “You have won an iPhone!” and no one believes now that it’s true.

Now we are seeing diversification from iPhones to other kinds of products. Xboxes, gym memberships, PlayStations, and cash prizes are becoming more popular now. For example, we have very good results running Sweepstakes for baby goods in Australia during COVID-19. So, try something different to have a profit!

Of course, it doesn’t mean that iPhones have disappeared at all. We do still see good offers with iPhones, especially when Apple releases a new version of its devices. But in Tier 1 countries, nobody believes that it’s possible to win an iPhone. 

What do the other affiliate networks think about trends in Sweepstakes offers?

Sweepstakes trends from the LetsCPA side

Cell phone offers are the most mass-scale as they are always trending. Other products (air pods, sneakers, or gift cards) cannot compete in popularity with them. 

For some GEOs, gift cards perform great, but these are just exceptions of lucky advertisers that understand which brands will convert locally. The disadvantage of such campaigns is that they are difficult to scale, and not all affiliate marketers are ready to work with them.

What about cell phones? There has been a confrontation between iPhone and Samsung for the last 2 years. But last year, 83,85% of traffic accounted for Samsung sweepstakes. This year the situation mirrored. The most popular products are iPhone 11 Pro, iPhone 11 Pro AMZ (Amazon-style), and Samsung Galaxy S20.

Sweepstakes trends from the Adcombo side

Generally speaking, there are no changes in popular tendencies for now: offers with Apple and Samsung products are the most converting as they always have been. 

When the pandemic got started, we decided to promote hypermarket certificates for the Tier 1 countries. The performances of those campaigns were quite lower than the one of the classic iPhone/Samsung campaigns. 

By the way, I’d like to debunk the myth that iPhone-sweepstakes offers are popular only with the American audience. We usually get the largest traffic volumes from Asia, particularly Indonesia.

Traffic sources for Sweepstakes in 2022: Facebook, Push ads vs. Pops

Right now we receive mostly pop or push traffic. I would say that right now, push traffic is very much more in terms of actual profitability and quality than pops. 

To be honest, a push has been delivering more quality and user engagement because it’s a new traffic source type. Most users still don’t receive any push notifications (unlike pop ads), and the attraction is much higher. How to run a push ads campaign in sweepstakes? If you make a good landing page for push ads, the user is much more likely to interact with your ads, and in the end, after he answers a couple of questions, he puts his personal details.  

Push ads on mobile have much more potential, especially if you run Mobedia’s offers.

The main advantage of pops is that they are super cheap. You can get thousands of clicks for a small amount of money. But the interaction of the users is not so big as in push.

Pro-tip: I would recommend checking if there are any discounts or promo codes for the different traffic sources. Because many networks, such as our academy, have a deposit of information, you can get free promotional codes for deposits in traffic sources or discounts for tools.

What do the other affiliate networks think about the best traffic sources for Sweepstakes?

Best traffic sources for Sweepstakes from the LetsCPA side

FB/email/SMS/pop/push is run everywhere. Now the highest volumes come from FB/email/SMS. That’s why these sources are the most suitable ones. But it’s quite subjective. Use the one which you’ve already mastered. 

In April-May, we witnessed a growth in traffic volumes. This is because many “white” advertisers and affiliate marketers from other verticals have paused their campaigns. Competition for the traffic decreased organically, and it became more affordable.

At the end of March and at the beginning of April, Facebook (one of the main sources for sweepstakes) began to ban accounts more aggressively, and many affiliate marketers faced new difficulties. 

Over time the situation has worsened, and by midsummer, the volumes of this source have significantly decreased. Fortunately, affiliate marketers say that the situation is improving, and volumes are returning. But still, they had to change their approaches.

Best traffic sources for Sweepstakes from the Adcombo side

In AdCombo, banners have the highest CR. Push traffic is almost always inappropriate for sweepstakes offers since most advertisers collect user data on their pages, and, what’s more, there is very little chance to disable this option.

Best traffic sources for Sweepstakes from the Natifico side

Well, to be honest, it is not the format but the approach and pre-lander that matter. At the moment push traffic, Google and Facebook are working very well. If there is a friendly design on the “article” or a new “Wheel of Fortune”, the output will be enormous, regardless of the format used.

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

Best GEOs for running Sweepstakes 

The thing is that some countries are easier to get money from users. CC submit offers work really well in Tier 1 countries, especially nice performance show countries with good billing rates such as Nordics, France, and Baltic countries. 

Billing rates essentially mean that it’s easier to actually charge the credit card of the end-user so the advertiser gets paid. This is crucial because an advertiser without any revenue will eventually block you from the offer or even not pay you.

Lead generation, DOI and SOI does really well in other Tier 1 countries (Latin countries), such as Spain, Italy, Portugal, or English speaking countries like the USA and the UK. Because in these countries the billing rates are not so good. So the advertiser is not paid by credit cards, he is paid per potential client or lead that you send him. And then he will try to make money in some other way. CPLs work better there.

We also see that Tier 3 countries, some African countries have mobile carrier billing. 

What do the other affiliate networks think about best GEOs for Sweepstakes?

Best GEOs from the LetsCPA side

Our top 10 countries for sweepstakes in the first half of 2021 looked like this:

1. France
2. Italy
3. Canada
4. Australia
5. Great Britain
6. New Zealand
7. Switzerland
8. Spain
9. Malaysia
10. Belgium

The first two countries (France and Italy) brought a third of all the money earned in the top 10. In 2019, our top looked much the same. It’s quite remarkable as CC Submit offers market is considered to be the most stable.

For example, in 2019, Italy brought 45% of the total profit, and a third of the traffic was generated by push notifications. But in 2021 their input to the overall picture decreased.

Best GEOs from the Adcombo side

Leadgen offers have definite success in the USA, Thailand, and Indonesia.

Eastern Europe is the best GEO for mobile offers.

I advise newbies to start with subscription sweepstakes offers whose advertisers do not set any limits on mobile operators and pay for all users, even for not wealthy ones. This facilitates testing various tactics to find out the most efficient one to hit the audience and then scale up your campaign. 

Best GEOs from the Natifico side

We believe that the US should be the number one geo to start with. Almost all verticals are perfectly suitable for the US. Population, and traffic is huge. And if it doesn’t convert, more likely it’s something wrong with the formula, and it’s better to check everything in it before restarting the campaign.

Also, Europe + some Asian countries are good options to try. 

An example of successful Sweepstakes offer from Mobidea in 2020

The first example

South Africa is a big country for Mobidea. Here is the offer for it where the user subscribes to win some cash. You can see that this offer is two clicks. Sometimes, especially in African and Asian countries, offers are not CPL but they are actually quick flow. It means that the user just needs a quick acceptance of the terms and he is already subscribed.

For this offer, you can test direct links but I would suggest a split test: with pre-lander and without and see which one works better.

South Africa, like some other GEOs in Africa, has lots of strict rules concerning banners and landers that are used. Usually, you can’t place on the banner that the user won something because there should be a chance to win. Talk to your manager about what kind of banners or creatives can be used there.

The second example

Some Asian countries work especially nice with mobile traffic. These countries have fewer regulations in terms of what you can do on the landing page. In this offer, you can be much more relaxed about what you can place on the creative.

Mobile for us is doing much higher ratios of Sweeps, particularly because mobile focuses on the “short” attention span of users and a professional-looking landing will convert. So, for us, mobile is the majority of the revenue.

This is all for today about traffic sources, best offers, and GEOs for Sweepstakes. But these are not all the points we were talking about with Francisco. In the next part, we’ll focus on how to choose the best offer and what mistakes prevent you from getting profit on push ads. Read it here.

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

We want to thank Francisco Guerreiro, the affiliate manager from Mobidea for these great tips about how to run a push ads campaign in sweepstakes.

Also, we thank Dennis, Business Developer from LetsCPA, 
Helen, Sr. Business Developer from Adcombo,
and guys from Natifico.

Watch the video tutorial about the best prizes and top goes for Sweepstakes in 2022

This video tutorial shows how to set up a push ads campaign for Sweepstakes at RichAds. This is the best option for newbies to start in affiliate marketing.

Bonus: find some tips and tricks for launching sweeps!

Subscribe to our YouTube channel and click the bell icon not to miss new videos. We plan to add at least 8 videos about Sweepstakes in affiliate marketing this month.

The post Sweepstakes in 2022: trends, traffic sources, GEOs. Part 1 appeared first on RichAds Blog.

During the webinar we are going to discuss a hot topic — How to promote Sweepstake offers.

Sweepstakes is one of the best options to learn the basics of affiliate marketing.

And this webinar is a good option for newbies to start and experts to learn more.

Each month, RichAds hosts a webinar on topics relevant to affiliate marketers. 
Their recordings can be found under the tag “Webinar”.
Join our Telegram channel to get the hottest updates about RichAds webinars.

This webinar is a good option for newbies to start. Why? Most often, sweeps are very easy to convert. It requires the user to insert some data, and that is it. 

Sweepstakes have a very high conversion rate. Still, this is one of the best options to learn the basics of affiliate marketing.

We are going to add a lot of useful information for experienced advertisers as well. That is why we have invited a great expert from Mobidea a CPA network that provides Sweepstakes offers for 10 years.

What’s on the Webinar Agenda?

• First, we will discuss some main points that any newbie should know.
• Then, we will talk about the features of launching sweeps at RiсhAds.
• That Fransisco will add some “spices” and talk about the best tips and hints, common mistakes, and landing page tips.
• In the end, we will show you how to set push ads campaigns for sweeps.

+ Q&A session

Who are the experts?

During the webinar, we reviewed the vertical from 2 sides: the ad network’s side and the affiliate network’s side. 

The expert from Mobidea has dwelt on the peculiarities of the vertical from the affiliate network’s side that knows everything about the sweepstakes offers they provide.

RichAds expert has spoken on running push ads campaigns in the sweepstakes vertical.

Daria Maichuk
RichAds Head of Customer Service

daria.maichuk@richads.com
Skype: live:daria.maichuk
Telegram: @DariaRichAds

Francisco Guerreiro
Mobidea Key Account Manager

francisco.guerreiro@mobidea.com
Skype: Francisco.guerreiro.corporate

Watch the webinar “How to Make a Buck on Sweepstakes in 2022”

Use RichAds traffic to make a profit in 2022

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

The post Watch the Webinar “How to Make a Buck on Sweepstakes in 2022” appeared first on RichAds Blog.