Recently, RichAds launched a new feature called Performance mode. It’s high time to check first results.

It is really possible to reduce CPA by 79% and boost conversion rate by 253%?

In this article we’ll share a dramatic statistic for Performance mode at RichAds. Are you ready to see it?

Here you’ll see 2 battles:
1. The first will be between Manual CPC and Performance Mode ad camapigns.
2. The second between desired CPA and Performance Mode CPA. 

What should you know about Performance mode before start? 

Performance mode is a feature that analyses your campaign results and then automatically adds traffic sources to block- and whitelists on a daily basis. Even if you deposited 150$, you’d have access to Performance mode. 

This feature is a kind of invisible personal assistant that brings profit to your campaigns. Why invisible? The space for white- and blocklists won’t show any new sources. The process is hidden from your eyes, but it still works! 

What is more, a marketer can continue optimizing the campaign manually and get even better results! RichAds team highly recommends using this strategy: make optimization on your own and operate the help of the Performance mode feature.

At the moment, Performance mode can be set up for push ads. There is no such option in RichAds UI for pop ads and direct click, but the function works for them too! If you want to try Performance mode for pops, please get in touch with your manager. They will help. 

Battle number 1: Manual CPC vs Performance Mode campaigns

Does Performance mode feature really work and increase conversions? The answer is certainly yes!

First, let’s compare which campaigns achieve the best results: those optimized by users (manual CPC campaign) or with our optimization tool, Performance mode. Our focus will be on whether the CR has been boosted and the CPA has decreased.

The table below shows examples of advertising campaigns launched for the same offer in the same region by different RichAds advertisers. The only difference is whether Performance mode was used or not.

Spoiler: CR became higher, while CPA decreased dramatically!

Here is a screenshot from our report to prove the numbers for Campaign No1.

It’s crucial to notice that campaigns on different GEOs and verticals were taken as an example and analyzed. This means you can test the feature on any offer and probably won’t be mistaken.

Battle number 2: the desired CPA and Performance Mode CPA

Let’s look into how Performance mode helps lower the desired CPA without any of your actions.

RichAds clients launched ad campaigns and compared the numbers of the desired CPA and real CPA they got with Performance mode.

As you can see on the screen, the CPA in the Performance mode ad campaigns was from 8% to 41% lower than the CPA goal. It is important to keep in mind that the data also represents Tier 1, Tier 2 and Tier 3 countries. This feature works for all geos.

Conclusion

Optimizing campaigns takes time, and smart marketers choose RichAds’ Performance mode optimization strategy. In fact, it reduces CPA by 79% and boosts conversion rate by 253%.

In Performance mode block- and whitelists for your campaign targetings appear almost daily without any of your actions. This feature helps improve your campaigns’ results in a wide variety of geos and verticals. 

The feature would be available even if you deposit only $150. Let’s make your results better without any effort on your part.

What is RichAds?
🔝 Push and pop ads,
🔼 Direct click traffic,
🔝 CPM for direct click ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

The post How to increase CR and reduce CPA with Performance mode appeared first on RichAds Blog.

iGamingCombo is here to prove that push ads can be profitable. Today you will find out what other niches help increase ROI of a push ad traffic.

Bear in mind that it’s possible in case you run ads following a time-tested strategy (we’re about to share it with you!).

The article is prepared by RichAds partner – CPA affiliate network iGamingCombo.

Good push ads = relevant push ads

Let’s start with an obvious little fact: push ads, like any other type of advertising, can have a high conversion rate if used duly. 

The right vertical plays an important role in predicting the success of push ads.

For example, betting offers have a decent conversion rate with push traffic. The reason is that you can design push notifications for any sports event.

Such relevant ads can boost the audience’s motivation to make a bet, for example, when using a call-to-action not to lose a chance to earn on a match with high odds. What’s more, such messages look natural as they seem like a notification of an upcoming sports event.

Guidelines: running push ads with converting verticals

Betting isn’t the only niche for promoting with push ads. It was just an example of a vertical to make a profit with push traffic. 

This article will focus on the niches that perform best with push ads at iGamingCombo. They are Dating and Crypto.

Part one: strategy of running the Dating offers

28652 Ashley RNadison – CA, GB, US.
26826 StoryLoves Mainstream – RO.
17885 Flirt Mainstream – KR – all desktop, all mobile.
21138 IamNaughty.com Mainstream – KR – all desktop, all mobile.
27124 Krimba LP14 – DE, CH, AT.

The key part of an ad campaign’s success is creative materials. Indeed, a traffic source is crucial, but the way you introduce an offer to the public and call to action determines its success. Creative material should be eye-catching and contain motivational CTAs. We will show you real examples of pre-landers that heat the audience for an offer.

Dating: recommendations

Offer: 28652 Ashley RNadison – CA, GB, US.
Creative strategy example: Сreative materials looking like a real user’s profile are good enough for promotion.
Landing page example:

Offer: 26826 StoryLoves Mainstream – RO.
Creative strategy example: A picture/gif of a pretty young lady attracts a user. Many girls are waiting for a date with him. To get to the site, a user should click an age confirmation button.
Landing page example:

Offer:
17885 Flirt Mainstream – KR – all desktop, all mobile.
21138 IamNaughty.com Mainstream – KR – all desktop, all mobile.
Creative strategy example: It’s sweet yet plain. An intriguing text on the pic of a half-naked girl tells a user that he can get access to spicy content only after confirming his age. You can place all these elements on a gif with a cute Korean girl wearing a night dress.
Landing page example:

Offer: 27124 Krimba LP14 – DE, CH, AT.
Creative strategy example: One more plain creative to heat up the audience. A sexy young lady wearing lingerie encourages users to visit the website. Next to her, there is a disclaimer which states that the website contains spicy content appropriate for users aged 18+. To visit the site, a user should first confirm his age by clicking the confirmation button.
Landing page example:

Attention: to promote your offers with RichAds, push notifications should meet the following requirements: 

• They must not have any pics of blatant nudity;
• No questionnaire must serve as a creative material. 

iGamingCombo has been cooperating for a while with a new Dating brand – StoryLoves which has offers converting well from the start. At present, the brand has only one GEO available for offer promotion – Romania, but they’re planning to scale. Recently, one of iGamingCombo partners has written a case study on his work with a StoryLoves offer – [28064] StoryLoves Landers Ad – RO].

He attached the statistics on creatives of his campaign with engagement rates and then developed a formula of efficient creative materials for the promotion of the offer in Romania. For example, Romanian guys prefer to see girls of their nationality on the pre-landers, but there should be some particular angles to catch a user’s eye.

Click here to learn more details of his successful Romanian campaign (it’s free, no registration needed). 

What does push ads have to do with this case study? You can adjust all the pre-landers from this case study for push notifications. Remember that the concepts of the pre-landers have proved their effectiveness. The only limit there is a partner’s fantasy and creativeness. 

Part two: strategy of running Crypto offers

According to iGamingCombo stats, push ads go pretty well with the following offers:

26565 Bitcoin Era – Smartlink – 60 Countries.
26765 Bitcoin System – GB, IE, NZ, AU.
27762 Bitcoin System – CH.
28123 Bitcoin Up – LATAM – 9 Countries.

Crypto recommendations

Let’s specify the best pre-landing pages that make the audience more ready for action. This page should simulate an expert’s post on the blog.and highlight the benefits of cryptocurrency trading with Forex.

Also, it can look like a blog post of a trader that has tried cryptocurrency trading. And now, he is sharing his experience with readers making expressive arguments.

Another pre-lander that can hit the would-be traders is one that seems like the news and tells about an outstanding accident. A person (aka crypto trader) has gained an excessive amount of money. In general, the core principle of developing landing pages for the offers above is focusing on their benefits for a potential trader.

All the pre-landers provided within the article are now available for use in iGamingCombo. Although, we recommend taking our examples as a ground for your original push ads. Since that unique content has high chances for success as well. We are impatient to get you impressive case studies. Have a booming conversion rate with push ads!

Don’t forget to make profit on push, pops, and native traffic with RichAds advertising platform.

What is RichAds?
🔝 Push and pop ads,
🔼 CPC starts from $ 0.003,
🔝 CPM from $0,3 in Tier 3, $0,5 in Tier 2, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

The post Increasing your CR with push ads: Targeting hot verticals & Creative bundles appeared first on RichAds Blog.