If you’re an owner of Telegram games in Mini Apps, looking for ways to earn money on your project, then we have a top offer for you — becoming an ad publisher at RichAds!

In this article, we will share how to make money with Telegram games ads at RichAds TMA monetization platform by the example of our client’s case with $11000+ revenue in just 28 days!

Case study details: challenge with earning money on Telegram games

Our client Andrew P. is an experienced entrepreneur in the gaming industry, recently turning his attention to web applications. Initially, Andrew and his team were planning on developing a casual web game based on ‘match-three’ mechanics. With the sudden rise of Telegram Mini Apps and money earning games, they decided to follow the hot trend and made a tap-to-earn clicker. The point was allowing users to tap a few times per day, increasing engagement and regular involvement rate.

After the launch, Andrew and his team worked on promoting the app with paid motivated traffic and various referral programs so users could invite friends. By the time their app was on for over 5 months, it reached about 1 million users monthly. The team was considering monetizing the project to reinvest the money on promotion, including the in-app advertisement placements. But almost all of the options implied severe changes to the interface, time-consuming negotiations with every single advertiser and annoying formats.

Eventually, we at RichAds found Andrew’s app on a listing of top tap games in Telegram and contacted him regarding becoming a publisher for our ad format in Mini Apps. But what could we offer?

Good news!
RichAds team launched a brand-new Telegram channel for publishers, and it’s packed with tips, updates, and everything you need to monetize your traffic. If you’re a publisher, this is your sign — go subscribe @RichAds_TgAds!

Quick overview on how to make money with Telegram games in Mini Apps at RichAds

Recently, at RichAds platform a fresh advertising format was released: native ads in Telegram Mini Apps. It allows marketers to launch advertisements that are shown to users in Mini App windows, hovering above the app window with a small banner consisting of an icon, short title and description, overall looking like in-page notifications. Basically, these ads appear to apps’ users according to set targeting parameters across integrated publishers.

Case study details: solution with Mini App monetization

After exploring the format and some tests run, Andrew agreed to join and we started to gather specifics on the app and ad preferences. Here’s the info we started off with:

• Audience’s regions: globally, but mostly the USA, Germany, CIS (like Ukraine);
• Payout type: per click on ads, the starting point was at ~$0.012;
• Initial goal: reinvesting for paid motivated traffic to promote the app;
• Preferences: all affiliate marketing verticals allowed, except for 18+ content; banner colour adjustment to match the interface; moderate ad frequency (new banner per 8 seconds;
• Approximate duration: up to 1 month, considering mid-term results.

Overviewing the earnings

The first day of full work was very surprising for Andrew: about $257 daily revenue!

Due to the high demand and really good CTR on the ads at Andrew’s app, advertisers began competing for the converting traffic source by raising bids to get prioritised placements. Even though the starting payout per each click was estimated at ~$0.012, it grew quickly.

During the period of being a publisher at RichAds, Andrew was constantly in touch with our manager, discussing the mid-term results and best practices. He shared that while making the money with ads in the Telegram game, Andrew started buying motivated traffic to acquire more audience. Apparently, the cost of motivated traffic were 4-6 times less than he received from the ads, so he managed to quickly acquire +70% in audience!

Soon, the community growth started showing results and the more advertisers competed for ad placements on his tap clicker — the higher the bids were getting — the more he earned daily! During the 28 days, the daily earnings from the ads in the Telegram game were constantly increasing, while the active player acquisition phase started on the 10th day. Eventually, Andrew reached the average payouts of $563 daily, while the overall profit from ads exceeded the motivated traffic expenses by 480%!

Useful information:
At RichAds the payouts to publishers are conducted every two weeks with the minimal withdrawal amount of $10 for online wallets like Capitalist, Payoneer, PayPal, etc. Alternative cash-out options can be discussed with managers.

Results on earning money with advertisements in Telegram games

After 28 days of being a publisher at RichAds, Andrew earned on the ads from his Telegram game $11,589.26 in total! It was enough not only to acquire new users for the app, but also to further develop the project and even start working on a new one.

At the end, Andrew was obviously very pleased by his experience of being a publisher at RichAds, valuing insights and profits gathered.

Conclusion

With the Mini Apps and sudden popularity of tap-to-earn clickers, making money with Telegram games began a very demanded opportunity, especially for the app owners. While many monetization options with ads lack elegance, require a technically challenging process of integration and don’t necessarily cover the promotional costs, we at RichAds introduced a better way! Our client Andrew became a living proof of that as he managed to earn over $11k in just 28 days!

We at RichAds were the first among advertising networks to launch native ads in Telegram Mini Apps, providing both marketers and publishers with a convenient solution. Over 500 advertisers run campaigns at our platform across top verticals, while we’re open for a client-oriented approach on each side. Join RichAds as a publisher of Telegram ads in Mini Apps and start earning real cash right now!

The post How Telegram games earn money: Case study with $11000+ monthly profit appeared first on RichAds Blog.

RichAds team starts collecting cases from clients. 

Receive up to 10% of the net profit from the case launched in 2024.

This is a great way for you to earn even more from a profitable company! In the article we tell you what you need to provide us to get even bigger income.

How much will you earn from the case?

Marketer will receive up to 10% of the net profit. We will indicate the specific amount of money for your case as soon as we receive the first data from you.

We are interested in your ROI, spend, profit, offer (if you are not ready to disclose it, you need to provide a niche/vertical), as well as share the period of launch.

Important: we disclose the specific name of the offer only on your consent. If you still work with it, you don’t have to identify it in the case.

Which cases do RichAds accept?

There are several important criteria that must be met in order to sell us a case. We’ll be pleased if you’ll to provide:

• Cases with ROI from 30%. The higher your ROI is, the more we will pay you.
  
• We accept such verticals as Antiviruses, Software, Gambling, Betting, Finance, Dating and Sweeps.

• It will be great if your case study will be launched in 2024.

How should the case be prepared?

We want you to confirm that the case is real, so we are interested in several points:

1. Statistics screenshots;
   
2. Detailed data, namely metrics such as ROI, spend, profit, CPA, number of conversions and clicks, etc.
   
3. Examples of bundles and your targeting. We’ll show your creatives examples or will make similar ones if you’re not ready to share them with everyone.

Just send all this data to us and we’ll write the case instead of you. We need to receive only the basic info from you.

Where should you send the case?

We are waiting for your cases at hello@richads.com with the “Selling case study” topic.

As you can see, everything is very simple — you just have to send us the data and make a profit.

Don’t hesitate to send your case and get double income!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post RichAds pays for your profitable cases! Open call for everyone appeared first on RichAds Blog.

Look what they got in our new article.

Traffic source: RichAds
Ad format: push traffic
Period: 03/11/2021 – 03/22/2021
Affiliate program: Affmy
Vertical: dating
Offers: LookAWoman, DateMinx, JoinTheDating, MilfNearMe
Spent: $1721
Received: $3022.4 
Income: $1301.4 
ROI: 75.62%

This time we are testing push traffic from RichAds on our Tier 1 in-house offers. After reviewing all GEOs, we chose the United States since it has the largest volume of targeted traffic. From our experience, the LookAWoman, DateMinx, JoinTheDating, MilfNearMe offers convert well on push notifications. That is why we are going to test everything, gather statistics, make a cut and disable offers with the worst conversion rate if needed.

Choosing a traffic source

There are many ad networks for the push notifications format. Having studied the most popular of them, our choice fell on RichAds for several reasons. Firstly, good volumes and quality of the US traffic. Secondly, rich functionality for further optimization: the ability to use Micro Bidding, excluding sub-sources, OS versions, and regions. And thirdly, a friendly support team can assist with setting up a campaign for greater efficiency.

Choosing creatives

Using the free Push.CPA.rip spy-service, we have found actual ideas for creatives for the USA. A bit of imagination and we got the following results.

Setting up the campaign

The offers are chosen, the creatives are prepared, and it’s time to start setting up the advertising campaign with push traffic. The Keitaro tracker was used to track campaigns. We highly recommend using a tracker in your campaigns because with its help, you can:

1. Send metrics that will help you optimize and improve your campaigns in greater detail, for example: creating black/white lists and tracking statistics for each sub-source, among other things, excluding cities, operating systems, IP addresses, and other more flexible settings.
2. Change the rate / use Micro Bidding if necessary.
3. Conduct split-testings of the offers, and distribute traffic between them in the desired percentage.

We need to add a source and create offers in the tracker.

In order to add RichAds to the sources, click “Create”, enter the name, insert the postback and set it up according to the parameters that it can transmit.

Parameters, which will be necessary for further optimization, have been added: campaign number, creative number, sub-lists, publishers, country, city, and OS.

To create the offers, we need links from the affiliate program.

Find the necessary offers, copy the link, paste it into the tracker and it’s done!

We add the campaign in the tracker and create a stream of four offers. For the test, we distribute 25% for each one to gather the statistics. Later, if required, we will be able to distribute traffic in the percentage we need based on the data received during the optimization.

For the statistics to be displayed in the tracker, we set up a postback. After carrying out a test conversion, we see that everything works, and now we can start creating a campaign in the ad network.

We create an advertising campaign in RichAds. For each creative, we’ve made a separate campaign in the network so that in the future, it was possible to adjust the bid based on the WinRate, which indicates the place of each campaign in the bidding. 

Impressions depend on the rate: if you have a low Win Rate, you need to increase the CPC. You can ask your manager at RichAds about the size of the optimal bid. 

You can also create one advertising campaign, but with several creatives, and change the bid using Micro Bidding. However, it was more convenient for us to make one creative and one advertising campaign for analysis in the tracker.

In the targeting section, we have chosen the US and left all its regions and cities; later, it will be possible to target them. Devices – only mobile, since the conversion is better there. We’ve chosen a frequency cap: 1 impression and 1 click per user per day for the tests.

We set the $0.04 CPC. Although the system offers almost $0.2, this rate is too high for the tests. The minimum daily budget for the network is $30, so we set it. We enabled ASAP (to spend as fast as possible) to get more traffic and gather the stats faster.

In the advanced targeting, we left only the Android, starting with version 5. From our experience, the versions below do not convert because they are used on outdated models.

We will test all premium sources. Even with a $0.04 rate, we will still receive premium sources and high-quality push traffic. We are also gradually collecting the blacklist (during the moderation, the system will turn off the sources, which do not allow the prohibited content to pass).

To optimize the advertising campaign for sub-sources later, it is needed to transfer them to the tracker and affiliate program. It will be possible to see in the tracker which of them don’t work properly, after that:

1. change the rate for them using Micro Bidding;
2. exclude them.

The affiliate program manager will be able to say from which sub-sources the traffic comes in better, and that will also help in optimizing the advertising campaign.

Each offer got 300 clicks, and it became clear that it was time to turn off the MilfNearMe. One conversion with ROI -68.52% came from 270 clicks. 

Having gathered more statistics, we turned off JoinTheDating with ROI -14.47%, since it proved to be less profitable and it would be more difficult to bring it to a plus, compared with the two remaining offers.

In 2 days, we spent $190 and got a 65.53% ROI. The campaign has potential, so we decided to optimize the advertising campaign and increase the budget.

We start optimization with sub-sources to exclude platforms that do not bring us any profit. During the RichAds moderation, some of the sub-sources were disabled. However, after contacting the manager, you can enable the ones with a high conversion according to the general ad network statistics or past experiences.

In our case, only 7 sources fell into the test, and we are going to deal with them.

• We turn off three of them, as they are negative.
• We turn off one completely since it has less traffic than the top sources (only 191 clicks), and it will not bring us incredible results.
• We could leave one more one with ROI of 37.14% since it is positive, but we plan to raise the rate and buy more traffic, so we turn it off as well.

We leave a whitelist of two sources: with ROI of 166.99% and 96.96% and raise the rate up to 0.06.

Tip: after gathering a whitelist of sub-sources, you can launch several campaigns with different CPCs to understand at which rate there will be more traffic and what conversion will there be on the offers.

Thus, you can get more relevant traffic and save on the sources that do not give a positive result.

There is nothing to exclude from the creatives: they have worked positively on the test, so we will monitor further on large volumes if something changes. The situation is the same with the OS versions.

Then, for another week, we have used this advertising campaign for the 2 remaining offers that showed the best results: LookAWoman and DateMinx. The following indicators have been obtained for this period.

Clicks: 25578
Conversions: 1119
Spent: $1534.68 
Income: $2714
Revenue: $1179.32
ROI: 76,84%

Both sources got approximately the same ROI over the distance. One of them has a $160 higher profit.

The indicators obtained by offer were interesting. LookAWoman got an ROI of 63.78% and DateMinx got 90.54%.

In total, in 2 weeks, we’ve tested the advertising campaign, optimized it, and got a total ROI of 75.62%. The profit was $1,301.41 with expenses of $1712.00.

We have defined the converting bunch, so now we can scale: clone campaigns to get more push traffic; increase the bid or budget; test new sub-sources; try the “New Subscribers Only” feature, which gives the opportunity to segment the subscribers and send push notifications to the recently subscribed users only.

Conclusions and recommendations

• Always conduct split-tests for offers.
• Test different approaches in creatives to identify the most converting ones.
• Use the tracker to follow all sorts of metrics in order to optimize your campaign better.
• Gather statistics and disable unprofitable sub-sources, to improve the performance.
• After the initial tests, use Micro Bidding to optimize the sub-sources and make them positive.
• Check all statistics cuts for negative numbers. One OS version or one city can mess up the whole picture.

And in the end, we have a pleasant surprise for you.

Use the “AFFMY” promo code when registering with RichAds and you will receive a 10% bonus on your first deposit.

When registering in the Affmy affiliate network use the “RICHADS” promo code, and you will receive a 10% bonus to the first payout starting from $1000 if traffic spills to Affmy’s in-house offers until 05/15/2021.

We wish you a high conversion rate.

What is RichAds?
🔝 Push and pop ads,
🔼 CPC starts from $ 0.003,
🔝 CPM from $0,3 in Tier 3, $0,5 in Tier 2, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

The post Case Study: Dating In-house Offer on Push Traffic with a 75% ROI appeared first on RichAds Blog.