Although many marketers have already come to conclusion on Telegram as of a very prosperious traffic source, still very few know of the most promising promotional channel there — Mini Apps.

Recently, our co-CEO at RichAds, Anastasiya Kazakova, met with Keitaro team to share what TMAs are capable of in terms of advertising and how they benefit affiliate marketing industry!

What topics were covered in the interview?

During the interview hosted by Keitaro team, Anastasiya was asked to shed some light on the state of advertising in Telegram, how RichAds ad network was exploring Mini Apps, and what they’ve become for the whole industry of affiliate marketing.

Anastasiya Kazakova, CCO and co-CEO at RichAds

Being a part of RichAds’ team for over 6 years now, Anastasiya brings a vast experience in the affiliate marketing area, previously working closely with Finance niche

Below, you will find a summary on the most important topics that Anastasiya covered in the interview!

1. What are Mini Applications in terms of advertising opportunities?

Telegram Mini Apps are advanced web-based applications operating within the messenger ecosystem, which allows users to access various services regarding gaming, shopping and payments in one place. Powered by the platform’s overall flexibility, advertisements are seamless to integrate into TMAs, which makes them more native-looking, therefore increasing user engagement. The ad capacities there spread even further to possible introduction of interactive elements like ‘spin the wheel’ right on an advertisement, which can gamify the experience and improve the response.

The advertising advantages in mini applications are really broad, featuring many convenient aspects like cost-effectiveness (starting from $0.02 CPC) and availability to target audiences more precisely by the exact app with relative to the offer thematics.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

2. What are TMA ads performing the best with?

Since the moderation policies for ads in Mini Apps can be established independently from the messenger’s ones, it made possible to advertise there previously restricted niches like Gambling, Betting, Finance, Trading, etc. In fact, those are the ones that make a big deal of conversions there, especially if targeting apps with relative content. The audience of TMAs is also pretty young, tech-savvy and interested in new opportunities, which makes it a perfect match for many leading verticals in affiliate marketing.

Regarding the responsive audience to such ads by regions, they are mostly of the countries where Telegram is popular and oftenly used: the United States with over 26 million users, India, Indonesia, CIS, Brazil, even some African countries like Nigeria. Such regions are primary mobile-oriented, and Telegram Mini Apps convert them more effectively, than say Facebook and Google Ads.

3. What about ad campaigns setting up and available formats?

Launching advertising campaigns in Telegram Mini Apps has certain peculiarities, though marketers can still target users by geographical and technical parameters, and upload creatives. TMA ads at RichAds also feature several accessible formats for creatives that differ by appearance and visual elements: push-style (the most popular one for now), interstitial banner, interstitial video and embedded banners.

4. How does targeting look like for Mini Apps ads? Are there any optimization functionality available?

Marketers can target users by geos, device OS like Android or iOS, language and even Premium subscription. As a plus, marketers can set up clicks cap to prevent paying for every click on the ads but instead only for those that are more likely to bring conversions.

The allocated daily budget is recommended to be from $30, but the costs on promotion could be significantly lowered by utilising optimization features. For example, with the help of tracking solutions such as Keitaro, marketers get a full overview on the user journey: what creative gains the most clicks, whereabouts of the users with the highest response, etc. Based on that, advertisers can evaluate targeting metrics to focus on, fill in whitelists and even set custom bidding for certain parameters.

5. Where exactly does the traffic come from? Is there any bot traffic?

To get the most performing traffic with up-to-date audience, RichAds launched a publisher admission program for Mini App owners who want to monetize their projects with advertisements. While focusing on casual and clicker games, it is also possible to apply for monetization of applications of any size in terms of users amount. In addition to that, the integration process with RichAds is tailored to take just a couple of minutes with no demand in back-end developer assistance or specific interface adjustments.

Regarding traffic filtering, at RichAds there are several manual and automated anti-fraud solutions implemented to detect suspicious activity as soon as possible and secure ad campaigns.

Watch the full interview for Keitaro on YouTube

Conclusion

Having the in-depth expertise in providing quality traffic across many formats, with the introduction of Telegram Mini App ads the RichAds ad network has become one of the leading platforms to work with the messenger within the affiliate marketing niche. The access to target over 220 geos worldwide, utilise industry-standard and advanced optimization tools along is what makes us at RichAds proud of our impact for every marketer’s campaign. Start running Mini App ads at RichAds and explore the full capacity of high profits!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Exploring the advertising in Telegram Mini Apps: RichAds’ co-CEO interview for Keitaro appeared first on RichAds Blog.

Gambling is one of the top verticals in MyLead — a well-known CPA network. MyLead publishers earn more than $1.000.000 from Gambling offers.

In this episode, we discussed Gambling industry with Oleksii Arkhymovych, Affiliate manager from the MyLead CPA network.

RichAds team started a new Youtube activity — Ads&Grans talks.
These are interviews with people from the affiliate and performance marketing sphere. 
Click here to watch the previous video.

For today, we welcome the expert from the affiliate network MyLead. For more than 2 years, Oleksii Arkhymovych has worked with affiliate marketers that run Gambling ad campaigns worldwide.

Since their publishers have earned more than $1.000.000 on Gambling offers, we decided to focus on this vertical.

How to earn in the Gambling industry in 2025?

In this video we discussed trends in the Gambling industry in 2025 and Brazil’s gambling industry as a new emerging trend. We also got a closer look on how to launch Gambling ads on Facebook in the Brazil region.

The following questions about the industry were discussed:

• Changes in the Gambling industry
• Gambling offers from MyLead
• The best casino brands to launch
• The best geos to launch Gambling in 2025
• The best traffic sources

We also had a closer look at how to launch Gambling ads on Facebook in Brazil and discussed:

• The main difficulties of working with Gambling in the Brazil
• The portrait of gamblers in the Brazil
• Tools to pass restrictions on Facebook
• Current approaches for Gambling creatives + examples
• Tips for creating a good landing page

👇 Watch Ads&Grans talks with MyLead expert right now 👇

Get more information about affiliate marketing at RichAds’ Youtube channel

The RichAds Youtube channel is an excellent source of information about affiliate marketing. There are short videos, webinars, and round tables with experts on the channel.

Here you can find a lot of tips and tricks for the main verticals:

• Gambling,
• Betting,
• Dating,
• Finance,
• Sweepstakes,
• Nutra,
• Antiviruses, VPN, and cleaners.

Feel free to Subscribe to our YouTube channel and click the bell icon not to miss new videos! We plan to add up to 10 videos each month. Stay tuned for our next video.

Find more guides on how to run Gambling ads on specific geos

If you’re looking for more specific guides on your chosen GEOs, we got you covered!
Find our reports list below.

• How to gain Gambling traffic in Malaysia? Top insights;
• How to gain Gambling traffic in Indonesia? In-depth overview;
• How to gain Gambling traffic in the Philippines? All secrets revealed!;
• How to launch Gambling in Brazil: learn expert insights;
• How to gain Gambling traffic in Bangladesh?;
• How to gain Gambling traffic in Vietnam?;
• Promoting Gambling ads in South Africa: best practices.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to run iGaming in LATAM and earn $1.000.000 [Ads&Grans] appeared first on RichAds Blog.

RichAds team continues a Youtube rubric — Ads&Grans talks.
These are interviews with people from the affiliate and performance marketing sphere. 
Click here to watch the previous videos.

Who is Vlad Zhovtenko?

Vlad started working in digital marketing 23 years ago when banner ads were on the rise. Today, Vlad is the co-founder and CEO of RedTrack – an ad tracking and conversion attribution company.

In 2004, Vlad Zhovtenko created a tool to track some events for the marketing department. It was the prototype of RedTrack Tracker.

What is RedTrack?

RedTrack it’s a powerful tool as well as an ad tracking platform made for marketers and advertisers to help them make their campaigns better and get the most out of their investments.

This tool works online, providing a bunch of features and tools to keep an eye on, analyze, and improve advertising campaigns across different platforms.

RedTrack makes it easy for marketers to track, measure, and analyze how their advertising campaigns are doing in real-time. It works with various advertising channels, like search engines, social media sites, and display networks, giving you a wide scope to work with.

What is RedTrack’s interview about?

Here are the topics from the interview with Vlad we’ve discussed:

• Last year’s achievements for RedTrack and their influence on product development and business approach;
• The impact of proper ad tracking for affiliate marketers in maximizing ROI;
• How aggregating all the data gives affiliates a competitive edge when optimizing their strategies (related to Facebook, Google, native ads, and more);
• RedTrack’s approach to helping marketers understand where their conversions are coming from;
• Real-time tracking and decision-making for affiliate managers;
• Lessons learned by RedTrack: the most important insights gained over the past year in creating a tool that caters to both e-commerce and affiliate marketers;
• Ways to improve current tracking approaches – best advice for beginners.

👇 Watch Ads&Grans talks with Vlad Zhovtenko from RedTrack right now 👇

Get more information about affiliate marketing at RichAds’ Youtube channel

The RichAds YouTube channel is an excellent source of information on all aspects of affiliate marketing. The channel features short videos, webinars, and roundtable discussions with experts. You can also find the other video interviews from the Ads&Grans talks.

On the channel, you can find a lot of tips and tricks as well as webinars for the main verticals:

Feel free to Subscribe to our YouTube channel and click the bell icon not to miss new videos! We plan to add up to 10 videos each month.

Stay tuned for our next video!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post RedTrack: How to use ad networks and trackers for better affiliate campaign performance? appeared first on RichAds Blog.

RichAds team continues a Youtube rubric — Ads&Grans talks.
These are interviews with people from the affiliate and performance marketing sphere. 
Click here to watch the previous videos.

Who is Stefan Muehlbauer?

Stefan Muehlbauer, also known as Affpal, is a public speaker, author of The Affiliate Management Starter Kit, and runs Affjobs.com, a recruitment portal specifically tailored for affiliate managers, and he also manages the Affiliate program “Masters in Cash”.

What is Affpal’s interview about?

In this interview with Stefan, we touched on various key topics. 

First, we discussed the expanding market and how to help affiliate managers to navigate a competitive environment. The Stefan shared the main strategies of achieving success in the first three months of work even for beginners.

In addition, we have reviewed the recommended events and activities for networking and growth. Finally, Stefan shared information about recruitment trends for partner teams in 2024 and beyond.

Let’s have a look at the main questions that we’ve discussed during the interview:

1. How can platforms specifically tailored for affiliate managers play a crucial role in helping teams navigate this competitive landscape and ensure they have the best talent to drive success?
2. What key strategies can be recommended for success in the first three months for a new affiliate manager?
3. What are the biggest challenges affiliate managers face today?
4. How crucial is data for affiliate programs, and what role does it play in driving success for affiliate managers?
5. What events should affiliated managers attend and how to choose the best ones to expand their connections and knowledge?
6. What are some of Stefan’s key time management strategies that help him balance professional responsibilities and family life without feeling overwhelmed?
7. What are the forecasts regarding the main trends in affiliate marketing for 2025?

👇 Watch Ads&Grans talks with Stefan Muehlbauer right now 👇

Check out more affiliate marketing insights at RichAds’ Youtube channel

The RichAds YouTube channel is an excellent source of information on all aspects of affiliate marketing. The channel features short videos, webinars, and roundtable discussions with experts. You can also find the other video interviews from the Ads&Grans talks.

On the channel, you can find a lot of tips and tricks as well as webinars for the main verticals:

Feel free to subscribe to our YouTube channel and click the bell icon not to miss new videos! We plan to add up to 10 videos each month.

Stay tuned for our next interview!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Affpal: How to become a successful affiliate in 2024? appeared first on RichAds Blog.

Recently, we’ve talked with a BeMob representative about how essential the tracking for ad campaigns is within our Ads&Grans talks video on YouTube.

In this article, we will overview what you might gather from the discussion between Lena Starosta, a project manager at BeMob, and Nadia Said Shakh, Head of CS at RichAds.

What is BeMob tracker?

BeMob is a complete ad tracking solution that allows marketers to get insights on traffic sources and activity in their campaigns. The tracker has been a noticeable service in the industry for years now, being integrated to various advertising platforms and networks, including RichAds. BeMob provides data collection templates for almost every ad format at RichAds platform, we evena have a step-by-step guide on setting up BeMob to track campaigns!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

BeMob expert Lena Starosta shares proven insights on utilising conversion trackers

Lena Starosta, a project manager at BeMob and our recent guest at Ads&Grans, shared some useful insights on tracking from the perspectives of both users and developers. How the interests collide when it comes to making a complete solution? The main topics Nadia Said Shakh, Head of CS at RichAds, asked were regarding:

• The most exciting trends that are covering the tracking industry right now;
• BeMob’s intent to assist clients with optimization and tracking process;
• The importance of advertising campaigns’ tracking;
• How BeMob solves irregular issues and what it means to the market;
• Simplified integration process with RichAds and case studies on optimization;
• Expected trends regarding tracking technology;
• Developement of a tracker from the team’s perspective;
• Users feedback and how the communities help products improve.

👇Watch the Ads&Grans episode with BeMob right now👇

Check out more affiliate marketing insights at RichAds’ Youtube channel

The RichAds’ YouTube channel is an excellent source of information on all aspects of affiliate marketing. The channel features short videos, webinars, and roundtable discussions with experts. You can also find the other video interviews from the Ads&Grans talks.

On the channel, you can find a lot of tips and tricks as well as webinars for the main verticals:

Feel free to Subscribe to our YouTube channel and click the bell icon not to miss new videos! We plan to add up to 10 videos each month. Stay tuned for our next video.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post BeMob: How to boost performance with campaigns tracking [Ads&Grans] appeared first on RichAds Blog.

RichAds team started a new Youtube activity — Ads&Grans talks.
These are interviews with people from the affiliate and performance marketing sphere. 
Click here to watch the previous videos.

Who is Servando Silva?

Servando Silva is an experienced marketer with more than 11 years of expertise running ads on push and pop formats with greatest success. 

Furthermore, he owns StreamSEO since 2012 and engages in leadgen and SEO consulting for tech companies. Servando managed to earn seven digits profit working with different strategies of digital marketing.

What is Servando Silva’s interview about?

Basically, the interview with this expert is divided into three main parts. First we’ll talk about his position as a media buying and SEO consultant, then dive deeper into his experience with his own websites and how SEO assists in driving target audience to them and cover his monetization methods. Finally we’ll discuss the affiliate marketing part and running ad campaigns.

Part 1. Servando as a media buying and SEO consultant:

1. Servando’s main tasks and assistance as a consultant.
2. How to deal with tech companies — main issues.
3. Activities that bring more traffic to Servando’s clients.
4. Servando’s main methods of finding customers for his business.
5. How affiliate marketing helps Servando in the current position.
6. Is there anyone who helps Servando with keyword search?
7. The amount of money Servando earns from consulting and the number of clients he has.

Part 2. Servando’s own websites and their monetization:

1. First steps of Servando in the SEO field.
2. Reasons why he focused on SEO after a successful affiliate career.
3. The amount of content sites Servando has now and their topics.
4. What is the criteria of high quality traffic? Main filters from Servando.
5. Are there any site types that gain results faster?
6. Main ways to monetize content websites.
7. Display ad networks for publishers: Servando advice.
8. Affiliate links insights from Servando. 
9. Current team of Servando right now.

Part 3. Affiliate marketing and running ad campaigns:

1. Does Servando still engage in running affiliate offers?
2. The amount of time Servando spends on launching ads.
3. Favourite ad formats of Servando.
4. Servando’s thoughts on LATAM region.
5. Opportunities Servando got being an Afflift Forum Community Leader.
6. Secrets of time management from Servando.

👇 Watch Ads&Grans talks with Servando Silva right now 👇

Get more information about affiliate marketing at RichAds’ Youtube channel

The RichAds YouTube channel is an excellent source of information on all aspects of affiliate marketing. The channel features short videos, webinars, and roundtable discussions with experts. You can also find the other video interviews from the Ads&Grans talks.

On the channel, you can find a lot of tips and tricks for the main verticals:

Feel free to Subscribe to our YouTube channel and click the bell icon not to miss new videos! We plan to add up to 10 videos each month. Stay tuned for our next video.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Servando Silva: My way from an affiliate marketer to consulting and SEO projects appeared first on RichAds Blog.

We’ve talked with AdsEmpire, a CPA network mainly focused on providing exclusive Dating offers, about the latest trends in the Dating vertical.

In this Ads&Grans episode you will hear more about different GEOs for Dating and their peculiarities and what traffic sources work best with this vertical.

RichAds ad network team has a brand new Youtube rubric — Ads&Grans talks.
These are interviews with people from the affiliate and performance marketing sphere.
Click here to watch the 15+ previous interviews.

What is AdsEmpire CPA network?

AdsEmpire is an affiliate network that provides exclusive offers in such verticals as Gaming, CPI, iGaming and Dating. Affiliates have more than 1000+ offers to choose from available in 50+ GEOs.

Some of their key features include the ability to work with either direct CPA offers or Smartlink (or with both at the same time), RevShare model, wide range of GEO with the focus on Tier-1 and European market and flexible payment options.

AdsEmpire’s insights into the Dating sphere: what was discussed

Our guests are experts in the industry: Anastasiia Bilotserkovets, Head of Growth and Nilu Yusupova, Chief Business Development Officer at AdsEmpire. Both of them provide valuable tips and insights into working with the Dating vertical in this one-hour discussion. 

During the talk we have covered a variety of topics that should definitely help you if you work with Dating offers:

• Which offers bring more profit: Mainstream or 18+ Dating?
• What are the most interesting trends in the industry in 2024?
• How to choose a Dating offer?
• What are the best offers for beginners to start with?
• What national peculiarities should you consider while working with different GEOs?
• What traffic sources work best with Dating offers?
• How does AdsEmpire grow their audience and attract new partners?
• Are conferences and meetups useful for attracting new affiliates?
• What advice would they give to anyone wishing to work with Dating?

👇Watch the Ads&Grans episode with AdsEmpire right now👇

Check out more affiliate marketing insights at RichAds’ Youtube channel

The RichAds YouTube channel is an excellent source of information on all aspects of affiliate marketing. The channel features short videos, webinars, and roundtable discussions with experts. You can also find the other video interviews from the Ads&Grans talks.

Videos from Ads&Grans talks that are available now

On the channel, you can find a lot of tips and tricks as well as webinars for the main verticals:

Feel free to subscribe to our YouTube channel and click the bell icon not to miss new videos! We plan to add up to 10 videos each month. Stay tuned for our next video.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post AdsEmpire: How to grow affiliate business in Dating sphere in 2024 appeared first on RichAds Blog.

In this new episode of Ads&Grans we had a deep conversation with one of the rockstars of the affiliate industry, K.J. Rocker about his businesses and his new role as a COO of Affiliate World Conferences. 

Tune in to see what he had to say about conference organization, new things coming to the STM forum and how a newbie can start their affiliate journey successfully.

RichAds ad network team has a brand new Youtube rubric — Ads&Grans talks.
These are interviews with people from the affiliate and performance marketing sphere.
Click here to watch 15 interviews.

Who is KJ Rocker?

KJ Rocker has been in affiliate marketing for more than a decade, starting with only $10 that would later turn into much more. He’s built his own performance marketing company F.Z.E. that helps generate traffic to different brands around the world.

KJ Rocker has recently joined Affiliate World conferences as the Chief Operating Officer and takes part in the STM forum rebranding – which is now Affiliate World Forum.

Affiliate World conferences and STM forum future: KJ Rocker shares secrets

During the talk KJ shared a few thoughts and insights on various topics:

• What is important for him when employing a team member?
• What do you need to organize a conference?
• How much profit can one conference bring to its organizers?
• How to attract new audiences to the well-known STM forum?
• What new things can we expect at Affiliate World Conferences?
• How does KJ grow his own businesses?
• How does he optimize his business processes?
• What 3 tips would he give to affiliate newbies?

👇Watch the Ads&Grans episode with AdsEmpire right now👇

Check out more affiliate marketing insights at RichAds’ Youtube channel

The RichAds YouTube channel is an excellent source of information on all aspects of affiliate marketing. The channel features short videos, webinars, and roundtable discussions with experts. You can also find the other video interviews from the Ads&Grans talks.

Videos from Ads&Grans talks that are available now

On the channel, you can find a lot of tips and tricks as well as webinars for the main verticals:

Feel free to Subscribe to our YouTube channel and click the bell icon not to miss new videos! We plan to add up to 10 videos each month. Stay tuned for our next video.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post K.J. Rocker: How to grow the AW conferences, STM forum, and personal insurance business appeared first on RichAds Blog.

The finance topic is being one of the crucial ones in the affiliate industry, so we decided to talk about it with Capitalist, one of the biggest payment systems for affiliates.

For this Ads&Grans episode we invited Daria, a business development director at Capitalist to discuss the success of the payment service, what it takes to approach clients and expand markets.

RichAds team continues adding up to Ads&Grans talks, a YouTube format in which we discuss hot performance and affiliate marketing topics with the industry experts. The interview can be found in this article below!
You can check our previous videos from Ads&Grans talks in here.

What is Capitalist?

Capitalist is a unique online payment system for the affiliate market primarily. First of all, the service features fast account registration and verification completion process within minutes. Clients get access to virtual wallets to top-up/withdraw funds across various currencies, and transactions system integrated with popular ad and affiliate networks, along with affiliate tools. Also, Capitalist issues virtual cards with various BINs.

All the internal transactions with integrated platforms are instant and free of fees. Thus, paying for traffic from over 70 ad networks, including RichAds, or affiliate tools such as cloacking services, trackers, proxy solutions is made very easy! Affiliate networks payout that support Capitalist payment system can payout the advertisers just as easily, being able to send funds to local bank cards, virtual wallets in different currencies, mobile operators, and of course the direct transfers to Capitalist wallets.

This year Capitalist is celebrating its 10th anniversary, by now counting over 300,000 clients worldwide!

Who is representing Capitalist?

Daria Byvaltseva

Business development director at Capitalist, being responsible for conducting the correspondence with clients as of both individuals or companies. She brings the experience of 10 years in the affiliate marketing field in general, and over 5 years of being a part of Capitalist team. In this Ads&Grans episode Daria will represent Capitalist service, and share some insights on her career path and work within the company.

The main questions to Capitalist: what will be covered in the interview?

Here we highlighted some popular questions about Capitalist payment service and provided answers for you!

1. Who are the clients of the service?

The main clients are players of affiliate market: advertising networks, affiliate networks, media buyers and useful services such as antidetect browsers, proxy services, account sellers, hostings and many others. Capitalist doesn’t neglect working even with high risk clients, depending what payment methods they require. Regarding the most profitable clients, it’s businesses rather than individuals, as they perform mass payments daily.

2. How did you promote your service?

First of all, all transactions were made free of fees and instant — very fast and convenient. Nowadays Capitalist can offer virtual cards, as it’s the leading service for individuals at this moment. Around 4 years ago it happened so that media buyers were in an urgent need for the cards to work with traffic. That time we became the first service who found a solution. That was the period when we started active promotion among individuals.

Capitalist made lots of promo online and attended almost each meetup for media buyers in lots of cities around CIS region. We’ve sponsored some free tutorials for affiliates as Lucky Center created by a big ad holding “Lucky Group”. We also sponsored a TV project, an 8-series movie about hard way to become an affiliate by the name “One click”. Last year our team took part in 12 international conferences. We have got three awards — “Best Payment Solution” of the Year by Partnerkin, award by Kinza and “Best online payment solution” by Conversion.

3. How is the payment process organized at Capitalist?

First of all, our main company located in Virgin Islands, but we use our operational companies to work with bank transfers. So, if you send funds to top up Capitalist wallet or if you withdraw funds from the system, we will provide you one of our companies, which is located in Europe or Hong Kong, for example.

Capitalist have a large number of contractors, who provide different channels of payments. There is a cascade system. In case of a failure payment on one provider, it will allow to send transaction through another provider. That is how we establish worldwide system of transactions that can support various clients’ needs in terms of seamlessly transferring funds.

4. Are there additional financial or legal services Capitalist can provide?

Yes. We always say to the potential clients: please ask more questions / tell us about the business task you’d like to resolve somehow. There are 99% cases when we can help you with. Having several operational companies in different countries in our possession, we work with various currencies — so there are always options. Capitalist can help you to receive funds from your partner in case there is an issue with jurisdiction and you can’t receive it to your bank account. We can also assist in receiving funds by alternative payment methods, in case you are not allowed, and then withdraw funds to your bank account.

Our service operating area lays with funds both online and offline.

5. Are there any restrictions by jurisdiction?

As for jurisdictions, there are no restrictions, we accept any. So your account could be verified with any company from any region. And your citizenship also could be any. Some questions may appear if speaking of wire transfers, but since we have companies in different countries, we will always have options to receive bank transfers from all around the world. And even if we can’t use our own companies, we can use our partners’ companies. The idea is to find a solution when client need it.

👇 Watch Ads&Grans talks with Daria Byvaltseva right now 👇

Get more information about affiliate marketing at RichAds’ YouTube channel

The RichAds YouTube channel is an excellent source of information on all aspects of affiliate marketing. The channel features short videos, webinars, and roundtable discussions with experts. You can also find the other video interviews from the Ads&Grans talks.

On the channel, you can find a lot of tips and tricks as well as webinars for the main verticals:

Feel free to subscribe to RichAds’ YouTube-channel and click the bell icon not to miss new videos! We plan to add up to 10 videos each month. Stay tuned for our next video.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Capitalist: How to become the top finance service for the affiliate industry appeared first on RichAds Blog.

iGaming stands out as one of the most promising verticals in affiliate marketing. Recently, Anastasia, the CCO of the RichAds advertising network, appeared on the KJ Rocker podcast, where they delved into strategies for driving traffic to iGaming offers through pop traffic, optimal geos, and automated ad campaign management.

The article is structured as a question-answer session for your convenience, but at the end of the text, there will be a link to the podcast itself, which you can explore at your leisure.

Podcast participants

Anastasia Kazakova — commercial director of the RichAds advertising network. She joined the company in 2019 as a manager and previously worked with traffic in another company in the financial vertical.

KJ Rocker — founder of the KJ Rocker Blog. On his YouTube channel, KJ Rocker discusses marketing, affiliate marketing, internet advertising, and lead generation.

What is RichAds?

KJ: What is RichAds?

Anastasia: RichAds is an advertising company that provides traffic for any offer. We started with push traffic and succeeded, and in 2019, we ventured into pop traffic and are currently focused on this format as it performs well.

The advertising network offers highquality traffic from exclusive sources in 220 countries worldwide. All traffic is filtered through the best antifraud system on the market. The network delivers over 5 billion impressions daily. RichAds offers 5 advertising formats: push ads, popunder, native, direct click, inpage.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Top verticals and geos for pops ads

KJ: Let’s talk about pop traffic. What are the most popular verticals for pops?

Anastasia: iGaming is great for pops ads. It’s our largest vertical. Also, among the top verticals for pops in RichAds are Finance and Media.

KJ: What are the top geos for pops?

Anastasia: According to RichAds, the best geos for pops in iGaming are: Indonesia, Vietnam, Turkey, Malaysia, Japan, Egypt, Cameroon, Brazil, Vietnam, Bangladesh.

What changes have occurred in iGaming over the past 3 years?

KJ: If we assume 3 years ago that everyone would be running iGaming offers in Tier 2 and 3 countries, no one would have believed it, as everyone was focused on the US and Europe, but now it seems everything is changing. What has changed?

Anastasia: The situation is changing, and everyone is discovering new countries where Gambling is legalized. Also, Tier 2 and 3 countries simply have more people and potential target audiences.

Success in iGaming and unexpected geos

KJ: Let’s talk about deposits. In affiliate marketing, offers with deposits usually have poor conversion rates. How can one achieve success in the iGaming vertical?

Anastasia: Success in the iGaming vertical, like any other niche, is achieved through smart campaign setup and optimization. RichAds provides whitelists and numerous optimization features that help affiliates turn a profit. You can try various types of traffic in iGaming — popunder traffic, direct clicks, and push.

KJ: Let’s talk about Bangladesh. It’s a Muslim country, and on paper, there’s no target audience for iGaming there.

Anastasia: You would be very surprised to learn what people are actually interested in and what they do. Even if it’s a Muslim country, there are plenty of people interested in iGaming. Saudi Arabia is also a Muslim country, but people there are big fans of Gambling.

KJ: I think one of the most important takeaways from this podcast is — never mistake your assumptions for the real picture of the world — test!

How to promote iGaming offers

KJ: How to advertise iGaming offers?

Anastasia: It’s worth noting that not all users are avid gamers who only need to be shown a push notification, and they will immediately make a deposit. Therefore, it’s important to “warm up” the user with prelanders. On them, you provide the user with information about what the offer entails. Then, the user, intrigued by the prelander, moves on to the landing page where they have the opportunity to register and make a deposit.

Also, always study the country you’re working in. Each geo may have its own peculiarities.

• In Western European countries like the UK and Germany, sports betting and online casinos are popular among players.

• In Japan, players may be interested in popular Asian card games like Pai Gow and Mahjong.

• In the US, betting on American football matches and online poker games may be popular.

I can share a couple of tips that are worth using in RichAds for launching iGaming ad campaigns. Divide your campaigns into mobile and desktop. Mobile ones are more expensive. Target the newest OS or the most popular ones in that region.

In RichAds, you can see the popularity of different devices and choose the one that suits you best.

Also, don’t forget to optimize your campaigns. I have never seen successful campaigns that consistently produced good results without optimization for a long time. Limit your test budget. If you’ve deposited $5000, don’t launch a campaign with the full amount. Set up a campaign with a $500 budget and observe its results.

What features are available in RichAds for advertisers?

KJ: What support is available to advertisers in RichAds?

Anastasia: RichAds provides advertisers with all the necessary support: whitelists, bid advice, optimization tips, and much more. It all depends on the amount you start working with RichAds. The minimum deposit amount is $150, but if you deposit $500, you will be assigned a personal manager who will assist you in setting up and launching your advertising. If you deposit $3000, we can launch a fully managed account where the manager can create and optimize your campaigns.

Managers can help with:

1. bidding strategy,
2. landing page review,
3. creative review,
4. readymade whitelists,
5. bid advice,
6. campaign setup,
7. optimization,
8. postback setup,
9. profitable combinations and insights on where to drive traffic,
10. selecting geos,
11. setting up Automated rules.

KJ: Many affiliates are concerned about managed campaigns. Will my campaign be stolen or will information about it be passed on to third parties?

Anastasia: RichAds does not engage in such practices. I can assure you that we do not disclose information to outsiders or reveal the “inner workings” of RichAds. The company conducts its own tests and market research, and we do not need additional information from affiliates who cooperate with us.

KJ: What are managed advertising campaigns and how do they work?

Anastasia: If I were launching an advertising campaign, I would choose fully managed. The manager knows the platform and the source better, and they have internal information from RichAds that can lead to even greater ROI.

KJ: When you opt for automated campaign management, you don’t need to create creatives or optimize the campaign yourself — managers will handle everything for you. Since the advertising network’s managers better understand what works within their company and what deserves emphasis, I’ve done this many times with successful offers. I’ve been running campaigns on full automation for over 2 years now, and it works wonderfully. All you need to do is ensure that your trackers are set up correctly and simply pay for this feature.

Anastasia’s advice

KJ: What else would you like to share, any advice?

Anastasia: I would recommend starting with $3000 for fully automated campaigns in RichAds, or at least $500 so that the manager can guide you through the campaign setup.

The popularity of iGaming and pops ads is growing, so there’s simply no chance of a bad result here.

What is RichAds?
🔝 Push and pop ads,
🔼 Direct click traffic,
🔝 CPM for domain ads starts from $1.5,
⏫ CPC for push ads starts from $0.005,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 GEOs.

KJ Rocker podcast with Anastasia

The podcast also discusses conferences and how to behave at them. Anastasia talked about her education, starting work at RichAds, and much more.

RichAds YouTube channel features dozens of interviews with affiliate giants across various verticals.

Conclusion

The iGaming vertical and pops ads are strengthening their positions year by year. Don’t trust the internal know-it-all and test offers in different geos. If you haven’t tried RichAds managed advertising campaigns yet, now is the time to start. Cash for all!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Podcast with an expert: how to promote iGaming with pop traffic appeared first on RichAds Blog.