Recently, we’ve talked with a BeMob representative about how essential the tracking for ad campaigns is within our Ads&Grans talks video on YouTube.

In this article, we will overview what you might gather from the discussion between Lena Starosta, a project manager at BeMob, and Nadia Said Shakh, Head of CS at RichAds.

What is BeMob tracker?

BeMob is a complete ad tracking solution that allows marketers to get insights on traffic sources and activity in their campaigns. The tracker has been a noticeable service in the industry for years now, being integrated to various advertising platforms and networks, including RichAds. BeMob provides data collection templates for almost every ad format at RichAds platform, we evena have a step-by-step guide on setting up BeMob to track campaigns!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

BeMob expert Lena Starosta shares proven insights on utilising conversion trackers

Lena Starosta, a project manager at BeMob and our recent guest at Ads&Grans, shared some useful insights on tracking from the perspectives of both users and developers. How the interests collide when it comes to making a complete solution? The main topics Nadia Said Shakh, Head of CS at RichAds, asked were regarding:

• The most exciting trends that are covering the tracking industry right now;
• BeMob’s intent to assist clients with optimization and tracking process;
• The importance of advertising campaigns’ tracking;
• How BeMob solves irregular issues and what it means to the market;
• Simplified integration process with RichAds and case studies on optimization;
• Expected trends regarding tracking technology;
• Developement of a tracker from the team’s perspective;
• Users feedback and how the communities help products improve.

👇Watch the Ads&Grans episode with BeMob right now👇

Check out more affiliate marketing insights at RichAds’ Youtube channel

The RichAds’ YouTube channel is an excellent source of information on all aspects of affiliate marketing. The channel features short videos, webinars, and roundtable discussions with experts. You can also find the other video interviews from the Ads&Grans talks.

On the channel, you can find a lot of tips and tricks as well as webinars for the main verticals:

Feel free to Subscribe to our YouTube channel and click the bell icon not to miss new videos! We plan to add up to 10 videos each month. Stay tuned for our next video.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post BeMob: How to boost performance with campaigns tracking [Ads&Grans] appeared first on RichAds Blog.

One of the best ways to efficiently analyse and optimize your ad campaigns is to connect an ad tracking software to monitor their metrics. But what if you never know straight away if the ad tracking tool truly suits you… Well, that’s why you might want to explore free advertising tracking tools that allow you to make an educated decision!

Today we prepared for you a list of the best free ad tracking software to start with before committing to a certain solution!

Here you will find an overview of over 20 ad tracking tools and their free plans, trials and demos that would help to evaluate their functionality relevance for you by RichAds ad network.

What is an ad tracking tool for affiliate marketers?

Ad tracking software for marketers is a tool that helps monitor ad campaigns’ performance and attribute data from multiple sources. That means that it will track clicks, conversions, impressions that your ads gather and show you overview of the audience. Some affiliate trackers can integrate and streamline data collection from all the needed sources in one place: ad networks, affiliate networks, and other tools.

Ad tracking tools are essential for a marketer’s work, as they provide real-time data on active campaigns which helps in analysing the audience and further optimization.

What defines the best free advertising tracking software?

Such tools as affiliate trackers and ad tracking platforms contain very valuable features that significantly simplify the line of work, but each one has its own specifics. Some might be oriented at, for example, certain traffic sources like tracking ad campaigns only on Facebook and Google Ads. That’s why before committing to a tracking software for affiliate marketing, it’s best to get to know its features better.

Since almost every ad tracking software for affiliates eventually offers mostly paid plans rather than free of charge, the best way to explore it is to use a free trial. It helps to observe what the exact platform does and make decisions in the end. Below we listed short overviews of the top ad tracking tools for affiliate marketers!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Top free ad tracking software for affiliate marketers in 2024

In this part you will find the best free ad tracking software for affiliates with an overview of their features and free plans!

1. BeMob

BeMob is an ad and conversion tracking service that monitors clicks, conversions, impressions, audience metrics and traffic source performance, while streamlining the data via S2S postback. There are many sources that BeMob can integrate with and attribute data collection, for example, ad networks like RichAds, affiliate networks, CPA offers and other affiliate marketing tools.

At BeMob ad tracking software there’s a free plan that provides almost all features for no charge, while limiting the amount of added active elements. For example, BeMob grants access to 10 campaigns and offers, 5 landing pages and flows, 3 traffic sources and affiliate network, while using this top free ad tracking software plan. The paid plan like Professional will only push limits on the amount of acceptable elements.

We also have a step-by-step guide on how to set up conversion tracking at BeMob in case you want to adjust it for seamless work!

2. Kochava

Kochava is a performance marketing tracking software that helps advertisers to get in-depth insights on their marketing campaigns. With Kochava is your tracking tool you can set up omni-channel data collection that will be streamlined on one single platform. This makes Kochava one of the best tracking solutions for marketer’s ad campaigns.

Kochava offers Free App Analytics that is a top free ad tracking solution with all the access to omni-channel data attribution and detailed statistics. This ad tracking tool remains free only until after 10k attributed conversions or 500k events per month achieved.

3. Keitaro

Keitaro is a complete self-hosted advertising tracker that is used to attribute the data monitoring from multiple sources, collect statistics of clicks, conversions and incoming parameters, along with connecting pixels and multi-offer landing page performance. Keitaro provides useful tracking features for advertisers, publishers and brand owners, now being among the top ad tracking tools for affiliate marketers.

Keitaro offers a 14 days free trial for its ad tracking software, while the paid plans charge starting from €49/month for the cheapest one (Starter). Any of Starter, Advanced and Expert plans for Keitaro can be used during that fortnight free trial.

We also have a step-by-step guide on how to set up conversion tracking at Keitaro in case you want to adjust it for seamless work!

4. Binom

Binom is a professional performance marketing ad tracking platform that aims to provide a seamless solution for data collection across the sources. Binom features over 20 metrics within its path and rules system that shows the data both in big picture and all the precise details. For its high performance and a quality analytics tool Binom is considered to be one of the top ad tracking software for marketers.

Binom has a free 14 day trial to get to know the platform’s functionality better, and the paid version will cost $69 a month.

We also have a step-by-step guide on how to set up conversion tracking at Binom in case you want to adjust it for seamless work!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

5. PeerClick

PeerClick is an ad tracking solution that allows you to track data from almost any traffic source: push, pops, native, email, search, etc. PeerClick also provides an AI-based technology for optimization that highlights the most profitable combos of traffic, offers, creatives, targeting parameters and landing or pre-landing pages. All of that shapes one of the best ad tracking tools for affiliates in PeerClick.

The free use of this ad tracking solution can be accessed only via promo codes or upon request, while a paid plan with all the full arsenal starts from $79/month.

We also have a step-by-step guide on how to set up conversion tracking at PeerClick in case you want to adjust it for seamless work!

6. FunnelFlux

FunnelFlux is an ad performance tracking solution for marketing campaigns on almost every source: from Facebook and Google Ads to ad networks. This top ad tracking tool offers tracking of clicks, page visits, conversions and other metrics. FunnelFlux can also track the audience from multiple platforms.

FunnelFlux has a 14 day free trial period, after which the functionality access will cost you $99 a month.

7. CPV Lab

This ad tracker comes in two versions: a self-hosted CPV Lab Pro and cloud-based CPV One. Both feature the functionality to track data on marketing campaigns in terms of clicks and impressions, split test landing pages and offers, filter bot traffic and attribute conversions to the right channels.

The free trial for one of the best free ad tracking tools is 14 days, while the cheapest paid plan is $39 per month.

We also have a step-by-step guide on how to set up conversion tracking at CPV Lab in case you want to adjust it for seamless work!

8. AdsBridge

AdsBridge is an affiliate software for tracking data, analysing, managing and optimizing ad campaigns. AdsBridge provides functionality to track conversions, clicks, links, PPC, pixel and ad performance, along with a landing page builder and A/B split testing. Along with that this top ad tracking tool offers over 100+ integrated networks and anti-fraud features.

The trial for one of the top free ad trackers for affiliate marketers is 14 days with the access to 50000 visits/month, clicks and conversions tracking, unlimited custom domains and SSL along with core campaign tracking functionality. The paid plans push the limits on accessible metrics and the cheapest one is $29 per month.

9. AppsFlyer

AppsFlyer is an ad tracking software that provides a data analytics tool to monitor statistics across marketing channels and devices. AppsFlyer can connect with most of the popular traffic sources from Facebook and Google Ads to Twitter and TikTok. This one of the best free ad tracking solutions can be used via both SDK or S2S postback integration.

AppsFlyer made their product free to use for lifetime, including the access to campaign tracking functionality unless reaching the limit of 12k conversions in the first year.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

10. RedTrack

RedTrack is an advertising tracker for affiliate marketers to monitor performance of ad campaigns from traffic sources like Facebook, Google Ads and ad networks. RedTrack makes the traffic attribution on point by providing both server-side and client-side tracking on clicks, conversions, visits and other content metrics.

RedTrack offers a 14 days free trial, while the cheapest paid plan will cost $149 a month.

We also have a step-by-step guide on how to set up conversion tracking at RedTrack in case you want to adjust it for seamless work!

11. ThriveTracker

ThriveTracker is an AI-based ad tracking system for performance and affiliate marketers that run campaigns across traffic sources and devices. The ad tracker monitors and attributes data on active elements of campaigns and traffic, thus providing a comprehensive overview on the efficiency.

You can start using ThriveTracker for free for 14 days, while after that the cheapest plan will cost $59 a month with a limit of 100,000 clicks.

12. TrackingDesk

TrackingDesk is a conversion tracking software to gather ad campaigns’ data from ad networks, affiliate networks and traffic sources from PPC and social media to native and push ads. TrackingDesk is integrated with over 70 ad networks, 240 affiliate networks and tons of business apps. That is to cover any affiliate marketer’s needs in terms of tracking conversions and other metrics of their ad campaigns.

The free trial of this top conversion tracking solution is for 14 days, while the cheapest paid plan to upgrade for will cost from $30 to $50 a month.

13. WeCanTrack

WeCanTrack is an affiliate tracking solution that features the ad tracking functionality of high use for media buyers and affiliate marketers. With WeCanTrack you set conversion tracking, affiliate links tracking, retargeting and custom data attribution. The ad tracking software supports many traffic sources including Facebook, Google Ads, pop ads, etc.

This one of the top free ad tracking tool’s functionality can be accessed via a 15 days trial, with the opportunity to upgrade plans starting as cheap as $59 a month.

14. TrackDesk

TrackDesk is an affiliate and ad tracking tool that features both functionality for affiliate management and monitoring campaigns. The data tracking can be held across multiple marketing sources, collecting info on clicks, conversions, redirects, etc. The dashboard is accessible in 17 languages.

At TrackDesk you can get either a free 14 days trial or use freely for lifetime if satisfied with 27 features and 10 affiliate partners, 50 monthly conversions, 500 affiliate clicks and basic integrations.

15. Offer18

Offer18 is a performance marketing and tracking platform that helps tracking and attributing data from traffic sources, ad campaigns and marketing funnels. You can easily track links, clicks, conversions and other metrics at Offer18 while the data gathering goes by S2S (server-to-server) integration with platforms. All of this makes Offer18 among the best ad tracking solutions for affiliates.

The free trial for Offer18 is accessible for 10 days and after that it will cost minimum $49/month at Basic plan with 4000 conversions, 150000 clicks and unlimited offers.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

16. SegMetrics

SegMetrics is an ad and purchase tracking service to monitor the audience’s clicks, conversions, purchases and traffic sources. SegMetrics’ tracking methods provide insights on customers attributed to the exact sources and marketing funnels. The spotting of the most converting strategies can be achieved with SegMetrics’ AI-based enhancements.

You can try SegMetrics for free for 14 days, as the paid plan with the essential functionality but up to 100k revenue gained while using will cost you $175 a month.

17. ClickMagick

ClickMagick is an ad tracking and attribution software to gather data on multiple devices and traffic sources within a campaign. ClickMagick can track clicks, conversions and other metrics with industry-standard UTMs, hence only first-party data. Also features a bot and click fraud protection to increase the stats accuracy.

A free trial for ClickMagick is 14 days, so after that the most affordable plan to go with is $79/month with up to 10000 clicks/month, ad tracking functionality and real-time reporting.

18. TripleWhale

TripleWhale is a marketing tracking and data attribution tool that features ad tracking functionality within its Triple Pixel version. The software allows you to monitor the audience journey through the funnels down to clicks, conversions points and impressions per user across multiple channels. In total, TripleWhale presents a top ad tracking solution for media buyers and affiliates.

You can book a free demo of TripleWhale for a custom period but the most relevant paid plan in terms of functionality will be at an expense of $199 a month.

19. Brax

Brax is a native ads specialising ad tracking software to gather all the relevant data on your native traffic campaigns. At Brax you can track impressions, clicks and conversions of your native ads campaigns along with creative split-testing and multiple sources coverage. So far, this might be the best ad tracking software specialised for native traffic campaigns!

The free trial for Brax lasts for 14 days, and the cheapest paid plan is $199 a month with the limit of $10000 monthly ad spend.

20. Weberlo

Weberlo is a performance marketing tracking and analytics solution that gathers data on campaigns and accurately attributes conversions. You can also send the data on conversions back to ad platforms to improve the quality of traffic while optimizing. Weberlo is also integrated with payment platforms which gives the opportunity to attribute more in-depth data on the consumers.

Weberlo’s free plan doesn’t include ad tracking functionality, while the most affordable version comes by $99 a month.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

21. Madgicx

Madgicx is an advertising tracking software that focuses on Facebook ads. The tracker grants access to the data on clicks and conversions attributed to ad campaigns on Meta platforms along with creative testing workflow, targeting insights and statistics dashboard. This makes it one of the top valuable ad trackers for affiliates who run ads on Facebook.

You can try Madgicx for free for 14 days, including the targeting, automation, tracking and analytics functionality even with AI-based enhancements. The paid plan starts at $44 a month if the monthly ad spend is less than $1000.

Conclusion

Now that you know what top advertising trackers provide a way to get a free plan or trial period, you can hand-pick the needed tracking software better. While there are still many tools that feature extended functionality, it’s for the best to know what exactly you commit for even if it’s a conversion or advertising monitoring platform. Also be sure that the needed service supports the integration with the traffic sources that you use to run ads!

We at RichAds have been providing affiliates with the opportunity to launch ad campaigns on our self-service ad platform and use the tools that help increase the ROI! With us you can start advertising offers on push, in-page, pops, redirect and native traffic on over 220 geos from Tier 3 to Tier 1! Start earning big with the highest quality traffic from RichAds!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Top 20+ free advertising tracking software in 2024 appeared first on RichAds Blog.

Affiliate marketing is a powerful way to monetize your online presence, allowing you to earn commissions by promoting products or services. However, managing and optimizing your affiliate campaigns can only be challenging with the right tools. This is where affiliate tracking software comes in.

In this article, we’ll explore affiliate tracking software, its importance, and how to choose the best one for your needs. 

You can find detailed manuals that explain how to connect a tracker to the RichAds advertising network in our blog. Search for “Affiliate tracking tutorials“.

What is affiliate tracking software?

Affiliate tracking software is a crucial tool for affiliates. It helps you monitor and optimize your marketing campaigns by tracking key metrics like clicks, conversions, and sales. This software provides insights into how well your campaigns perform, which affiliates drive the most value, and where you can improve to maximize your earnings. The most important tool that you’ll need is an ad tracker.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

What is an ad tracker?

An ad tracker monitors and analyzes data from your online advertising campaigns. It tracks user interactions, such as clicks and conversions, and provides insights into each advertisement’s effectiveness. For example, an ad tracker can reveal that ads with a specific call to action perform better on mobile devices than desktops, allowing you to tailor your campaigns accordingly.

Ad trackers are invaluable for affiliates. They offer detailed insights into campaign specifics, such as demographics, behaviors, device usage, and time spent on pages. This data helps in fine-tuning strategies to improve overall campaign results. Popular ad trackers like Keitaro tracker provide extensive features, including comprehensive reporting, customization options, advanced traffic management, security measures, and real-time A/B testing.

Why is affiliate tracking software important?

• Precision in Performance tracking

As an affiliate, knowing exactly how your campaigns are performing is crucial. Affiliate tracking software ensures you have precise data on clicks, leads, sales, and the revenue generated from each campaign. This allows you to reward your efforts appropriately and focus on strategies that drive the most value.

• Fraud prevention

Fraudulent activities can significantly impact your affiliate marketing efforts. These can include fake clicks and bogus leads, draining your marketing budget. Affiliate tracking software comes with robust fraud detection and prevention features to safeguard your campaigns, ensuring you only pay for legitimate traffic and conversions.

• Data-driven decision making

The insights provided by affiliate tracking software enable you to make data-driven decisions. You can identify which campaigns, strategies, and marketing channels are most effective by analyzing performance data. This helps you allocate your resources more efficiently and maximize your ROI.

• Streamlined operations

Managing multiple campaigns manually can be overwhelming and time-consuming. Affiliate tracking software automates many tasks, such as tracking, reporting, and commission calculations. This streamlining frees up your time, allowing you to focus on optimizing your campaigns and scaling your efforts.

How to choose the best affiliate tracking software

1. Define your needs and goals

Before exploring the options available, it’s crucial to define your specific needs and goals. Are you looking to track basic metrics like clicks and conversions, or do you need more advanced features like multi-touch attribution, cross-device tracking, and fraud detection? Understanding your requirements will help you narrow down your choices.

2. Consider the cost of affiliate tracker

Affiliate tracking software has various pricing models, from monthly subscriptions to pay-as-you-go plans. Consider your budget and the value the software provides. While opting for the cheapest option might be tempting, ensure it meets your needs and offers the necessary features. Sometimes, investing more in a robust solution can pay off in the long run.

3. Read reviews and testimonials on ad trackers

Before making a decision, read reviews and testimonials from other users. This can provide valuable insights into the software’s performance, reliability, and customer support. Look for reviews from affiliates like yourself to gauge how well the software might fit your needs.

4. Trial periods and demos of affiliate tracking software are important

Many providers offer trial periods or demos. Take advantage of these opportunities to test the software’s features and usability. This hands-on experience can be instrumental in making an informed decision.

Key features to look for while choosing affiliate link tracking software

When evaluating different affiliate tracking software, consider the following key features:

• Comprehensive reporting

A good affiliate tracking software should offer in-depth reporting capabilities. This includes detailed analytics on clicks, conversions, sales, and revenue. Look for software that provides customizable reports, allowing you to focus on the metrics that matter most to your business.

•  Real-time tracking

Real-time tracking ensures that you have up-to-date information on your affiliate campaigns. This is crucial for making timely adjustments and optimizing your strategies on the fly. 

•  Customization and flexibility

The ability to customize your tracking parameters and reports is essential. Look for software that offers flexible tracking options, allowing you to tailor the system to your needs. This includes customizing tracking links, setting up unique commission structures, and configuring various attribution models.

• Fraud detection and prevention

As mentioned earlier, fraud prevention is a critical feature. Ensure your chosen software has robust mechanisms to detect and prevent fraudulent activities. This might include IP filtering, device fingerprinting, and activity monitoring.

• Integration capabilities

Your affiliate tracking software should seamlessly integrate with other tools and platforms you use. This ensures a smooth flow of data across your marketing stack.

• User-friendly interface

A user-friendly interface is essential for ease of use. The software should be intuitive and easy to navigate, with a clean and organized dashboard. This is especially important if you or your team members could be more tech-savvy.

• Support and resources

Good customer support is invaluable, especially if you encounter issues or have questions about software use. Look for providers that offer comprehensive support options, including live chat, email, and phone support. Additionally, check if they provide resources like tutorials, documentation, and webinars to help you get the most out of the software.

Why Keitaro tracker is an excellent choice for affiliates

Keitaro tracker stands out as the best affiliate tracking software for affiliates due to its comprehensive features and flexibility. It provides in-depth analysis with over 30 metrics and more than 100 parameters, enabling rapid, data-driven decision-making. This level of insight is essential for understanding campaign performance and making quick adjustments to improve results, making Keitaro an outstanding affiliate marketing tracking software.

Keitaro includes a built-in landing page editor, a customizable GeoDB, and the ability to manage multiple offers. This allows for highly tailored campaigns addressing different target audiences or marketing goals. For instance, you can use other landing pages for various demographic groups, enhancing personalization and engagement. Such customization options are crucial in the best affiliate tracking software.

Security is another strength of Keitaro. It incorporates robust features to safeguard against fraud and bots, ensuring the integrity of your campaigns. These features include black-and-white lists and a built-in bots database, helping maintain high-quality traffic. This makes Keitaro ideal tracking software for affiliate marketers concerned about fraud prevention.

Affiliates can link unlimited domains to their campaigns, offering unparalleled flexibility and scalability. This is particularly beneficial for managing multiple campaigns across different niches or regions. Every click parameter from traffic sources can be captured and filtered for precise targeting and optimization, allowing for detailed performance analysis. This capability solidifies Keitaro’s position as a top-tier affiliate link-tracking software.

Keitaro also excels in postback (S2S) capabilities, optimizing the flow of conversion data between the landing page, tracker, and source. This is crucial for accurate performance tracking. Users can set up various filters and configure funnels to exclude bots and irrelevant traffic, ensuring marketing spending is directed toward genuine and potentially convertible audiences.

Moreover, Keitaro supports real-time A/B testing within a single campaign, allowing you to optimize campaign elements and identify the most effective strategies. The tracker also enables the creation of local landing pages to minimize redirects, enhance page load times, and improve user experience, potentially increasing conversion rates. These features demonstrate why Keitaro is an exceptional affiliate tracking platform.

Use promo code “RICHADS” to get a unique 30% discount for the very first purchase of Keitaro tracking solution.

Conclusion

Choosing the right affiliate tracking software is crucial for the success of your affiliate marketing campaigns. By understanding your needs, evaluating key features, and considering factors like cost, user-friendliness, and support, you can find a solution that helps you maximize your ROI and streamline your operations. With its comprehensive features and flexibility, Keitaro tracker stands out as the best affiliate tracking software for affiliates looking to enhance their performance and optimize their campaigns. Whether new to affiliate marketing or a seasoned professional, investing in a robust tracking solution like Keitaro can significantly boost your success.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Affiliate tracking software: what is it and how to choose the best one? appeared first on RichAds Blog.

How to set up conversion tracker at RedTrack tracker and then connect RichAds?

Here you can find a detailed step-by-step guide on how to set up postback integration at RedTrack!

In this article we will show how to set up RedTrack tracker, then connect an advertising network, affiliate network, CPA offer and to start a tracking campaign!

You can find detailed manuals that explain how to connect a tracker to the RichAds advertising network in our blog. Search  for “Affiliate Tracking Tutorials“.

What is a postback integration?

Postback, or S2S (server-to-server) postback — is a way of tracking data of actions performed on different platforms. For example, it can connect the data collection from affiliate networks and ad networks, sending it to a tracker. Then the tracker preserves the gathered data in one piece, for example, conversions from CPA networks and data on traffic sources from ad networks. Thus, integrated postback allows to properly analyse ad campaign data without switching tabs and trying to figure out which end was from.

With the scope of postback gathered data it’s possible to optimize and narrow targeting parameters for your ad campaign. Also integrated postback unlocks the usage of unique platform features. For example, at RichAds connecting with postback allows launching ad campaigns in TargetCPA mode, which provides better optimization on traffic sources and getting the most conversions within the budget and desired CPA. Also after a postback integration it unlocks using Automated rules feature to set specific conditions for traffic sources by which they will be sorted into either whitelist and blocklist automatically.

The offer shown in the article has been given by an affiliate network. If you want to set up your own CPA offer, contact the tracker’s support for help. They will guide you with postback integration and peculiarities of it.
RichAds team

How to set up conversion tracking at RedTrack: step-by-step guide

Now we will show you how to set up RedTrack integration with RichAds ad network, affiliate network and the offer for your ad campaign!

What will be in the guide:

1. Connecting RichAds with RedTrack
   At this step, we will show how to add RichAds as a traffic source at RedTrack. That’s needed to provide the tracker with access to information on the ad campaigns traffic sources.
2. Connecting an affiliate network to RedTrack
   This step is to connect the data collection on the affiliate network side to RedTrack. That’s required to get affiliate network data on the offer and redirect it to RedTrack.
3. Setting up an offer for tracking at RedTrack
   At this stage, the CPA offer will be connected to conversion tracking at RedTrack for direct data share. That’s to back-up data given by affiliate networks and ad networks.
4. Creating tracking campaigns at RedTrack
   At this step, we will show what needs to be done in order to get all of those sources connected into one tracking campaign.

Important!
To ensure everything works intact after setting up — follow the instructions step-by-step in the same order!

Step 1: How to add an ad network to traffic sources at RedTrack tracker

First, you need to connect the tracker to an advertising network. We will show this on example of RichAds. Here’s how to do it:

1. Add a new traffic channel at RedTrack

Find a “Traffic channels” tab at the tracker’s panel in the left, then click “New from template”.

2. Select the traffic channel template

Start typing “RichAds” in the search bar, then press “Add” under the needed one. In our case it’s either RichPush or RichPops.

3. Save changes

In the newly opened window you can add a macros, if you need any. In case you don’t, then just press “Save” button to save changes.

Now let’s move to the next stage — the integration with an affiliate network.

Step 2: How to integrate an affiliate network with RedTrack

Let’s get to the connecting RedTrack with an affiliate network. RedTrack tracker is integrated with many affiliate networks, so you can find most of them in the list of templates.

1. Add a new offer source at RedTrack

Find “Offer sources” tab in the tracker’s menu in the left, then click “New from template”.

2. Find the affiliate network

Start entering the affiliate network’s name in the search tab, in our case it’s LeadBit, then press the “Add” button.

3. Copy postback URL

On this page you need to copy the contains of the field “Postback URL” and save it. Then press the “Save” button in the upper-right corner to save changes.

So, we have connected the affiliate network to the tracker. The next step is to add offers. Let’s get into this then!

Step 3: How to add a CPA offer at RedTrack

Warning!
For this step we’ve shown an offer we’ve got from an affiliate network. In your case the CPA offer set up process might vary from the one we’re about to show. It’s recommended to contact the RedTrack tracker’s support for help to set up your offer.

Let’s set up the offer and connect it toRedTrack. We will show the process by example of “LeadBit” affiliate network’s offer. To integrate CPA offer with the tracker, you need to:

1. Find an offer at CPA network

In our case, at LeadBit you need to proceed to “Offers” tab in the affiliate network’s panel on the left.

2. Select an offer

At LeadBit you need can see either “Create tracking URL” or “View more” buttons alongside the offers list. Click on “Create tracking URL”, or “View more” where you will find all the offers and their tracking URL of the provider.

3. Adjust tracking info

In the newly open window you need to specify the offer’s name, traffic source (in our case it’s RichAds), and links to the landing pages.

4. Add the postback URL

Don’t leave the page, rather scroll down and insert the previously copied URL in the “Postback URL” field. You can set up postback links on several actions, for example, on confirmed leads. Then scroll down again, and press “Create flow” button.

5. Get the tracking link for the offer

Go to the “Tracking URL” tab at LeadBit and press the paperclip icon near the needed offer in the list.

6. Copy the tracking link

In the newly opened window you need to copy the link in the field, as you can see on the screenshot, then save it.

7. Add a new offer at RedTrack

Select the tab “Offers” at RedTrack tracker, and press the “New” button.

8. Adjust the offer’s info

In the opened window, set the offer’s name, affiliate network as an offer’s source, and paste the tracking URL in the “URL” field. Then press “Save” button to save changes.

Important: Don’t forget to insert the {clickid} macros, it shall look like this — sub1={clickid}. If you’re having problems with setting up this step, please contact the affiliate network’s support team.

Step 4: How to create a tracking campaign at RedTrack

To unite all the connected sources, you need to create a tracking campaign at RedTrack. To do that, you need to:

1. Add a new tracking campaign at RedTrack

Find “Campaigns” tab in the left corner, then click the “New” button.

2. Adjust the tracking campaign’s info

In the opened page, enter the tracking campaign’s name, select the traffic source (we chose RichAds), then add the offer by choosing the needed one in the drop-down list. After that press “Save”.

3. Copy the tracking campaign’s URL

After you’ve saved the changes to the campaign, copy the URL in the “Tracking links and parameters” field, and save it.

4. Paste the URL at RichAds

Then proceed to RichAds, and enter the “Campaign URL” from previous point into “Destination URL” field.

What benefits does a postback integration give at RichAds?

Apart from obvious benefits such as getting actual data from several platforms in one place there are some more advantages following. At RichAds platform a postback integration grants you access to services and features, which can perform only with back-up by postback tracking.

With RichAds connected to postback you get access to:

1. TargetCPA mode
   Launching campaigns in TargetCPA mode is the option that allows you to get better optimization on traffic sources and target parameters. The mode is perfect to try to get as many conversions as possible within the ad campaign budget and desired CPA.
2. Set up Automated rules for your ad campaign
   With the help of Automated rules you can set specific criterias for traffic sources, by which they will be sorted into either whitelist or blocklist automatically. You can set criterias based on how converting or non-converting the traffic sources are according to desired CPA.
3. Set up Micro bidding for your ad campaign
   The Micro bidding feature allows you to set custom bids for particular targeting parameters of your campaign. For example, you can set a lower bid on a certain targeted device or region, which would potentially save the budget draw.
4. Thorough assistance from RichAds’ managers
   If the RichAds support team can see the data on conversions of your ad campaign from different angles, they would be able to provide an even more quality help. As managers can help you set up optimal bids, Automated rules and targeting options.

If you want to get similar detailed guides on connecting other trackers, then check our tag “Affiliate tracking tutorials“!

Conclusion

Setting up RedTrack, along with integrating it with an advertising network, affiliate network and CPA offer isn’t a hard task since you just need to select the needed templates. Postback integration process is quite easy, so after connecting all the required sources, you can just add them in one place in the tracking campaign!

We at RichAds value every step towards getting advantages via affiliate marketing tools, and have been providing the best quality traffic for years! Now it’s time to test the benefits from setting up tracker, and run an ad campaign by five powerful ad formats and over 200 available geos from Tier 3 to Tier 1! Start a profitable campaign with RichAds!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to set up conversion tracking at RedTrack appeared first on RichAds Blog.

What is a postback integration?

Postback, or S2S (server-to-server) postback — is a way of tracking data of actions performed on different platforms. For example, it can connect the data collection from affiliate networks and ad networks, sending it to a tracker. Then the tracker preserves the gathered data in one piece, for example, conversions from CPA networks and data on traffic sources from ad networks. Thus, integrated postback allows to properly analyse ad campaign data without switching tabs and trying to figure out which end was from.

With the scope of postback gathered data it’s possible to optimize and narrow targeting parameters for your ad campaign. Also integrated postback unlocks the usage of unique platform features. For example, at RichAds connecting with postback allows launching ad campaigns in TargetCPA mode, which provides better optimization on traffic sources and getting the most conversions within the budget and desired CPA. Also after a postback integration it unlocks using Automated rules feature to set specific conditions for traffic sources by which they will be sorted into either whitelist and blocklist automatically.

The offer shown in the article has been given by an affiliate network. If you want to set up your own CPA offer, contact the tracker’s support for help. They will guide you with postback integration and peculiarities of it.
RichAds team

How to set up conversion tracking at Keitaro: step-by-step guide

Now we will show you how to set up Keitaro integration with RichAds ad network, affiliate network and the offer for your ad campaign!

What will be in the guide:

1. Connecting RichAds with Keitaro
   At this step, we will show how to add RichAds as a traffic source at Keitaro. That’s needed to provide the tracker with access to information on the ad campaigns traffic sources.
2. Connecting an affiliate network to Keitaro
   This step is to connect the data collection on the affiliate network side to Keitaro. That’s required to get affiliate network data on the offer and redirect it to Keitaro.
3. Setting up an offer for tracking at Keitaro
   At this stage, the CPA offer will be connected to conversion tracking at Keitaro for direct data share. That’s to back-up data given by affiliate networks and ad networks.
4. Creating tracking campaigns at Keitaro
   At this step, we will show what needs to be done in order to get all of those sources connected into one tracking campaign.

Important!
To ensure everything works intact after setting up — follow the instructions step-by-step in the same order!

Step 1: How to add an ad network to traffic sources at Keitaro tracker

At this step we will show how to add RichAds ad network as a traffic source at Keitaro. This stage is very simple since RichAds is already integrated with Keitaro. All you need to do is pick a traffic source template. Here’s how it looks in practice:

1. Add a new traffic source

Go to the “Traffic Sources” tab in the upper menu bar and click on the “Create” button.

2. Select the traffic source template

In the newly opened tab start typing “RichAds” in the “From template” search bar. Then choose either “pop” or “push”. After that all fields will be filled automatically, you just need to click “Create” button in the bottom left corner.

The traffic source has been added to the tracker. Now all you need to do is join an affiliate program, add offers and set up the postback.
Moving on to the next stages!

Step 2: How to integrate affiliate network with Keitaro

Let’s get to the connecting Keitaro with an affiliate network. Keitaro tracker is integrated with many affiliate networks, so you can find most of them in the list of templates.

1. Create new affiliate network template

Go to the “Affiliate Networks” tab in the tracker upper menu, then click “Create”.

2. Choose among affiliate network templates

Start typing the affiliate network’s name in the “From template” search bar and pick the needed. In our example, we used TerraLeads CPA hub.

3. Copy postback URL and save changes

After choosing the needed affiliate network template, the “Postback URL” will be generated. You need to copy it and save it. Then click “Create” to save changes.

Step 3: How to add a CPA offer to Keitaro

Warning!
For this step we’ve shown an offer we’ve got from an affiliate network. In your case the CPA offer set up process might vary from the one we’re about to show. It’s recommended to contact the Keitaro tracker’s support for help to set up your offer.

Let’s set up the offer and connect it to Keitaro. We will show the process by example of TerraLeads affiliate network. To integrate CPA offer with the tracker, you need to:

1. Create a new offer stream in an affiliate network

Log in to your account in affiliate network. Find the advertising offer in the catalogue and create a new stream by clicking on the “Create stream” button.

2. Enter the offer’s info

In the form for creating a new stream, enter its name, select the traffic source (for example “Push”), country, landing page and, if necessary, pre-landing page.

3. Set up postback details

Paste the Keitaro postback that was generated earlier in the “Postback URL” field. In “Postback Type”, select the value “POST”. Then mark the necessary lead statuses and set the sub_id (you can get the sub_id token from your affiliate network’s support team). After that press “Save” in the bottom of the page.

4. Copy the tracker URL

After you’ve saved the offer settings, copy the “Tracker URL”, then press “Create stream”.

5. Create new offer at Keitaro tracker

Proceed to Keitaro, find “Offers” tab in the upper tracker menu, then press “Create”.

6. Enter offer’s info

In the form of “Offer name”, enter its name. In the “Affiliate Network” list, select the affiliate network, and in the “URL” field, paste the link generated in the “Tracker URL” field in step 4. After that, by clicking on “Save”, save the specified parameters of the offer.

Step 4: How to create a tracking campaign at Keitaro

You have already connected all the main sources of information to the tracker, it remains only to combine them, then create a campaign. For this, you need to:

1. Create a new campaign

Find a tab “Campaigns” in the tracker upper menu, then click “Create”.

2. Create a new flow

In the newly opened page press green button “Create flow”.

3. Add the offer to campaign flow

In the opened tab “Create flow” get to the “Schema” page and press “Add offers”.

4. Add the needed offer

Then an “Offers” tab will appear. Select the needed offer and press “Add”.

5. Apply campaign flow changes

If the needed offer selected correctly — press “Apply” to save changes.

6. Set up the campaign parameters

Enter the campaign name in the upper field. Then select the source, in our example it’s “RichAds”. Then press “Create” in the upper right corner.

7. Copy the campaign URL

After that proceed to to “Tracking” tab on the same page. There you need to copy the “Campaign URL”.

8. Paste the URL into RichAds

Then proceed to RichAds, and enter the “Campaign URL” from previous point into “Destination URL” field.

What benefits does a postback integration give at RichAds?

Apart from obvious benefits such as getting actual data from several platforms in one place there are some more advantages following. At RichAds platform a postback integration grants you access to services and features, which can perform only with back-up by postback tracking.

With RichAds connected to postback you get access to:

1. TargetCPA mode
   Launching campaigns in TargetCPA mode is the option that allows you to get better optimization on traffic sources and target parameters. The mode is perfect to try to get as many conversions as possible within the ad campaign budget and desired CPA.
2. Set up Automated rules for your ad campaign
   With the help of Automated rules you can set specific criterias for traffic sources, by which they will be sorted into either whitelist or blocklist automatically. You can set criterias based on how converting or non-converting the traffic sources are according to desired CPA.
3. Set up Micro bidding for your ad campaign
   The Micro bidding feature allows you to set custom bids for particular targeting parameters of your campaign. For example, you can set a lower bid on a certain targeted device or region, which would potentially save the budget draw.
4. Thorough assistance from RichAds’ managers
   If the RichAds support team can see the data on conversions of your ad campaign from different angles, they would be able to provide an even more quality help. As managers can help you set up optimal bids, Automated rules and targeting options.

If you want to get similar detailed guides on connecting other trackers, then check our tag “Affiliate tracking tutorials“!

Conclusion

Now you know how to set up postback at Keitaro, integrate it with an advertising network, affiliate network and CPA offer. The process is very simple as you need to only add those sources one by one. Review the steps and follow them in the exact order to get everything intact!

We at RichAds only approve using conversion tracker, as if anything can give you better results — it’s worth using it! From our side we can provide you with opportunities to start an ad campaign on effective formats and over 200+ GEOs worldwide. It’s time to test your just received knowledge in practice — launch campaign with RichAds right now!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to set up conversion tracking at Keitaro appeared first on RichAds Blog.