Spring is known as one of the most profitable seasons in affiliate marketing, due to many holidays, hence the increased consumer activity! Each month we update reports on the best performing geos and verticals, based on RichAds platform’s data, so that marketers can get insights on current trends all spring.

Here, you will find the top geos and verticals for 6 powerful ad formats in April 2025, gathered by RichAds ad network!

If you want to get the highest profits at RichAds, follow the tag “Best geos and verticals” and keep being caught-up of all the trends.

Telegram ads in Mini Apps in April 2025 at RichAds ad network

Telegram Mini Apps ads are a revolutinary format by RichAds, the first advertising network to launch it! The advertisements look similar to push-notifications appearing to users directly in the Mini Apps, while we prioritise traffic from popular tap-to-earn clickers. Currently, the potential audience of Telegram ads at RichAds is over 70 million users worldwide, including the countries where the messenger is used the most!

Updates on the best geos for ads in Telegram Mini Apps

The best geos to launch Telegram ads in Mini Apps in April have changed just a little bit in comparison to the previous month’s results. Türkiye showed worse performance, being replaced by a higher response from the audiences of Bangladesh. Now you can test the fresh Telegram ads format at RichAds in the newly trending geo as well as those performing well for a while now: USA, Germany, Indonesia, India and Nigeria!

Updates on the best verticals for Telegram traffic in Mini Apps

Since we primarily collect traffic from clicker games in Telegram Mini Apps, the audience of this format at RichAds is very related to the most popular niches in affiliate marketing. Our moderation policies are independent from Telegram itself and much more affiliate-friendly.

For mobile traffic the best performing verticals on Telegram ads in April are Gambling, Finance, Trading and Betting. The same goes to the best niches for Telegram traffic on desktop devices.

Updates on the best geo-vertical bundles for Telegram ads

Warning!
Currently, it’s unavailable to target desktop and mobile devices separately for Telegram ad campaigns at RichAds as we don’t want marketers to limit traffic that way and get less performance!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Push ads in April 2025 at RichAds ad network

Push ads are one of the most trustworthy looking ad formats, strongly resembling the appearance of the push notifications users receive from social networks regularly. To start getting push ads the users are to agree to subscription on a publisher’s website, but from then on they will get them anytime they turn online, regardless of the we page they’re on. This makes it easier to show push notifications to the audience that’s already interested to receive advertising and approach the more effectively.

Updates on the best geos for push ads

The top geos for push notifications in April 2025 have sufficiently changed in comparison to the previous month! The audiences from France, Germany and Bangladesh didn’t show the same courage for affiliate offers in April, being overpowered by higher traffic performance from Thailand, Türkiye and Vietnam. Now the latter ones are safe to test on push ads along with Indonesia, India and Brazil.

Updates on the best verticals for push ads

For mobile traffic on push-notifications in April the verticals that showed the best performance are Gambling, Betting, Trading and Finance. On desktop devices the highest converting offers on push advertisements in April 2025 were of Gambling, Betting, Trading and Antivirus verticals.

Updates on the best geo-vertical bundles for push ads

iOS in-page push ads in April 2025 at RichAds ad network

Initially the push advertising notifications couldn’t approach the Apple devices audience due to iOS restrictions on subscribing to the ads mailing. With iOS in-page push ads it was finally made possible: they perform more like pop-up ads, don’t require the agreeing to subscription and look as trustworthy as push ads. Now the in-page ads have become one of the main traffic sources to effectively engage the iOS audience with the advantages of push advertising notifications!

Updates on the best geos for iOS in-page push ads

Comparing to the month before, the best geos to launch in-page ads in April 2025 haven’t got that different. Azerbaijan is no longer in the top since France has shown way better results this month. Now it’s among the previously effective geos to test on in-page push ads: the USA, Indonesia, Serbia, Vietnam and Japan.

Updates on the best verticals for in-page push ads

For mobile traffic on in-page push ads in April 2025 the best verticals are Gambling, Betting, Dating and E-Commerce. On desktop devices the best performance on in-page ads gain the same niches as for mobile oriented campaigns except Antivius offers are so much more profitable there than E-Commerce.

Updates on the best geo-vertical bundles for iOS in-page push ads

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Pop ads in April 2025 at RichAds ad network

Pop ads are one of the oldest ad formats on the internet, since they’ve been around for about 20 years now. Such long time is quite justified by how the pops work: they don’t require many creatives, only a landing or pre-landing page, also they appear if a user click anywhere on the publisher’s site with a special script, and need only basic targeting options to start. This provides popunders with huge traffic volumes worldwide along with high CR.

Updates on the best geos for pop ads

Now, looking at the best converting geos for running ads on popunder traffic in April 2025, the active audience on this format hasn’t change a bit since last month! Now you’re having the list of the best performing countries for pop ads that’s been profitable to launch for two month in a row now with the USA, Indonesia, Peru, India, Vietnam and Bangladesh!

Updates on the best verticals for pop ads

For mobile traffic on popunders in April 2025 the best niches to promote are Gambling, Betting, Media and Dating. The top converting offers on desktop pop-traffic in April are of Gambling, Betting, Media and Telecom verticals.

Updates on the best geo-vertical bundles for pop ads

Direct click ads in April 2025 at RichAds ad network

Direct click ads, also known as domain redirect traffic, are the ads that redirect users to a prepared landing page with the offer if they specifically misspell a URL-address while searching it. This is a relatively new ad format, but that has already gained impressive amounts of traffic on Tier 1.

Updates on the best geos for redirect ads

The top performing geos for redirect ads have been changing a lot lately, and April isn’t an exception! In April 2025 the redirect traffic from the USA, Czechia and China has shown less performance than previously as their places were taken by India, Singapore and Türkiye. Now they are promising really high profits on direct click ad campaigns along with proven Indonesia, Brazil and Japan.

Updates on the best verticals for domain redirect traffic

For mobile campaigns on domain redirect traffic in April 2025 the best results came from Gambling, E-Commerce, Dating and Trading offers. Onn desktops the redirect traffic in April got the best performance promoting offers of Gambling, E-Commerce, Business and Gaming offers.

Updates on the best geo-vertical bundles for direct click ads

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Native ads in April 2025 at RichAds ad network

Native ads is another highly trustworthy looking ad format that has gathered high traffic volumes around its approach to the audience. Such ads seamlessly integrate among the surrounding content of the website so that users don’t suspect they’re being shown an ad while exploring it. The mechanism of push traffic allows it to stay secured from banner blindness and AdBlock filters.

Updates on the best geos for native ads

In comparison to the previous month’s top, the best performing geos for native ads in April 2025 are a bit different. Indonesia, Thailand and Mexico of the March’s top have been replaced by Vietnam, Czechia and Serbia in April 2025, while the rest top geos for native traffic remained: the USA, South Africa and India.

Updates on the best verticals for native ads

On mobile traffic the native advertisements in April 2025 are really profitable to launch offers of Gambling, Betting, Finance and Nutra verticals. The desktop traffic for native ads in April has shown great results for Gambling, Betting, Dating and E-Commerce offers.

Updates on the best geo-vertical bundles for native ads

Conclusion

Spring is one of the most joyful seasons for the audience, while for affiliate marketing industry specialists this time of year becomes a gold-mine at some holidays! We’re perfectly aware what profits the spring might pose, so we decided to regularly update our reports on the best converting geos and verticals for our ad formats each month! With this knowledge you can observe the current trends and gain useful insights on running ad campaign through all the spring!

We at RichAds have enough experience under our belt to explore and evaluate what geos and niches are going to bring the most, so we share our platform’s insights on ad campaigns with you. With us you can launch campaigns on Telegram Mini Apps, push, in-page, pops, direct click and native ads on more than 200 geos from Tier 3 to Tier 1. Start your profitable ad campaign on RichAds’ quality traffic!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Best Geos and Verticals in Spring 2025 appeared first on RichAds Blog.

Pop-up and popunder ads are the ad formats that demand very little in terms of creatives but can deliver great profits. But what do they actually consist of that makes them so effective?

Here, we gathered the most vivid pop-up and popunder ads examples for leading verticals!

In this article we will show over 20 pop-up and popunder ads landing and pre-landing pages examples for the best verticals.

What is a landing page?

Landing page is a web page that opens in a pop ads tab and presents the offer. On pops it appears after a user clicks anywhere on a publisher’s website with a special script, depending on whether it’s pop-up or popunder ad, above or under the initial browser window.

For pop ads, a landing page is the only creative needed to advertise. Landings preserve everything needed to engage the audience and lead them into performing the targeted action. Usually they appear with a themed visual based on the niche, simple offer description and a strong call to action. Landing page is purposed to convert even the audience that isn’t initially interested in the product into clients, thus it must cover all angles.

Below we listed some advice to follow while composing pop-up or popunder landing pages. Keep them in mind as of some the performance of your promotion will depend!

Tips for landing page creation on pop-up and popunder ads:

• Make sure the page loading speed is optimal.
  Since people don’t expect the landing page on pop-up and popunders to appear, no one will wait for it to load. So as soon as it opens, users will have less than a couple seconds to evaluate the offer while leaning to close the new tab.
  
  It’s recommended that the page should weigh no more than optimal 200 Kb and load faster than 1 second. To lighten the weight you can compress images using such services as TinyPNG, Kraken.io or JPEGmini. Loading speed can be increased with locating the server the closest to a potential user, for example, by using fast hosting like TimeWeb, and connecting CDN or VPS.
• Check if the page is properly localised.
  As landing page is the first place users will learn about the offer, it must seamless to explore. Make sure the page is properly translated into language of the targeted audience and presents all the popular payment methods in the region.
• Research your competitors.
  In order to keep your pop-up or popunder advertising up-to-date, you might have a peek at what others do via affiliate spy tools. For pop ads you can look, for example, at SpyPop free service, which lists landing pages filtered by regions.
  
  There’s no need to make an exact copy of a landing page you’ve seen, but to know what’s trending right now in the approaches and working for other advertisers.

Pre-landing pages for pop ads

Apart from a landing page, on pops there is also another form of advertising — a pre-landing page. Usually a pre-lander comes before the landing page, and serves as a warm-up for the audience to increase engagement and familiarise with the product. Then, the users get redirected to the landing page with the main offer.

Pre-landing pages might contain interactive elements to engage the audience properly. Depending on the niche, the interactive elements will vary, for example, Gambling offers’ pre-landing pages will offer users a ‘freespin wheel’, and E-Commerce offers will offer a survey on the preferable clothes.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

20 pop-up and popunder ads examples for top niches

In this part we will break-down the landing pages structure by examples of pop-up and popunder ads for leading verticals according to RichAds ad network’s data.

Pop-up and popunder ads examples will be shown for the offers of:

• Gambling;
• Betting;
• Finance;
• E-Commerce;
• Media.

1. Gambling offers example on pop-up and popunder ads

Gambling is one of the top verticals to promote on pop-up and popunder ads, so there are plenty of examples what it should look like. The headline usually highlights main features of the offer, for example, time limited bonuses upon registration which form is placed below. The main call to action button is to “Join”, “Play” or “Create account”.

Main points of Gambling landing pages on pop-up and popunder ads:

• Simple registration form.
  There’s no need to overwhelm the audience will many fields to fill while registering as it might scare the users off. Stick to the email or mobile phone to start as following steps will demand more info towards the target action.
• Payment methods showcase.
  Since of the targeted action for online casino offers is to deposit, it is recommended to present the payment methods on the landing page. Thus, users will see that it’s simple to top-up their balance the way they want.

More examples of pop-up and popunder ads for Gambling offers:

2. Betting offers example on pop-up and popunder ads

Betting promotion on pop-up and popunder ads is an example of the most straightforward approaches. Such offers’ landing pages usually present the platform that shows bets tables or popular sports events happening at the moment. Users prefer to see the main features of sportsbook right away.

Main points of Betting landing pages on pop-up and popunder ads:

• Up-to-date sports events.
  Betting audience shows high activity during big events, so it’s important to highlight big tournament such as Football World Cup on the landing page.
• Emphasizing simple withdrawals.
  For Betting vertical the opportunity to withdraw funds is of high value for the users. Keep in mind that people place bets usually to earn money, so it’s essential for them to see that they can withdraw them fast and easy.

More examples of pop-up and popunder ads for Betting offers:

3. Finance offers example on pop-up and popunder ads

Finance landing pages on pop-up and popunder traffic usually approach the audience softly. Landing page doesn’t reveal the platform straight away, starting only with highlighting main features whether it’s a trading or investing platform. The main point is to demonstrate how easy it is to start earning on the product without losing anything.

Main points of Finance landing pages on pop-up and popunder ads:

• Easy-to-learn showcase.
  People might feel afraid joining complicated platforms, so on the landing page you can highlight providing guidance. The simpler it seems to start, the more engaged users will get along the way.
• Verified and secure.
  Users don’t want to part with their money straight away. So in order for the landing page to work, you might want to add clients’ reviews or other forms of proving the product’s effectiveness.

More examples of pop-up and popunder ads for Finance offers:

4. E-Commerce offers example on pop-up and popunder ads

E-Commerce offers on pop-up and popunder ads usually present the main page of the online shop. The landing page might showcase seasonal products, goods for sale and gifts for big purchases. The main point is to demonstrate the rich catalogue and that anything can be get as easy as in a physical shop.

Main points of E-Commerce landing pages on pop-up and popunder ads:

• Benefit of the deals.
  In order to push users towards performing the targeted action you might highlight how beneficial the purchase really is on the landing page. Listing seasonal discounts or time-limited sales on the main page is highly effective.
• Seamless shipping.
  Any user expects their goods to be delivered in time and without problems while ordering online. This can be highlighted right in headline of the landing page to ensure users see all the advantages.

More examples of pop-up and popunder ads for E-Commerce offers:

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

5. Media offers example on pop-up and popunder ads

Media vertical is so-called an ‘umbrella niche’ that actually might include many different offers from personal blogs to YouTube channels. Landing pages for Media offers usually show the advertising resource straight away, highlighting methods to subscribe to it and get updates on the new content.

Main points of Media landing pages on pop-up and popunder ads:

• New content updates notifications.
  Highlight that users can keep in touch with the resource and new updates, such as subscribing to the mailing or bookmarking.

More examples of pop-up and popunder ads for Media offers:

Conclusion

Now you know what effective pop-up and popunder ads might look like by the examples in this article. We showed the most popular approaches used to compose landing pages for the verticals, but you might add some details from one to another. The only things that matter are keeping it simple, optimizing the page so it loads fast and properly describing the products.

We at RichAds have been working with pop-up and popunder traffic for many years, and are dedicated t make our platform the best to run these formats. You can launch an ad campaign on pops traffic right now on over 220 geos from Tier 3 to Tier 1! Start earning on pop ads with RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post 20+ examples of effective pop-up and popunder ads appeared first on RichAds Blog.

Since popunder ads are one of the oldest ad formats out there, making your mind on the best popunder ad network is quite challenging… But not anymore!

Here, RichAds ad network‘s team has compiled a list of over 20 top pop ads networks, presented exactly so you can know what each of them is profound in!

In this article we will share a list of the best popunder, clickunder, on-click ad networks that provide popunder traffic and tell you about each of them!

What defines the best popunder ad network?

While the top pop ads networks were being put, we were paying attention to several key-points in their performance and coverage. Some popunder ad networks are noticeable by their features or advanced optimization tools, others for sources, niche orientation, etc. That’s why for each of them we set a universal highlighting system of which they are placed in as the top pop ads networks!

For example, for each platform in this list of popunder ads networks we highlighted these points:

• Audience reach.
  This point shows an average traffic volume, presented, for example, in ad impressions per period in pop ads network.
• Geos coverage.
  It shows how many countries can be targeted while launching campaigns on a certain popunder ad network. Sometimes, if the info is not public, we share Tier coverage.
• Minimal deposit.
  This is shown to estimate how much it takes to start working in an ad network.
• Minimal CPM.
  We listed a minimum CPM bid for you to get a taste on what the costs will be at the certain popunder or clickunder network. Please, note that some among the listed best popunder networks might favour a different bid model — CPV (cost per view).
• Managers’ assistance.
  This is to know what you can count for in terms of assistance with setting up campaigns or resolving issues.
• Payment methods.
  Platform’s supported payment methods to add funds to account or winthdraw.
• Targeting options.
  Judging by available targeting options, you can expect how thorough your campaign can reach the needed audience.

Warning!
If some mentioned highlighting options are not specified, it means they are not publicly shown by the pop ad network.

The list of 20+ top pop ads networks

Now let’s finally get to the point of uncovering the best pop ads networks!

Here’s a full list of the best ad networks for pop traffic that are going to be placed in this article:

1. RichAds

RichAds is a top-notch advertising platform that has made a pretty good name in the affiliate marketing community. Apart from years of providing quality-oriented services, RichAds has significantly gained in coverage so that now the ads come with 5+ billion impressions daily! At first, the ad network was known as a provider of different types of push ads but since 2019 it also known as one of the best pop ad networks.

The high traffic quality is backed with verification by AdScore, an internationally acknowledged filtering solution against bot and fraudulent traffic. At RichAds ad network users can filter traffic themselves by targeting parameters, and choosing traffic source groups (Premium, Standard, Remnant and New), along with in-house optimization tools.

RichAds focuses on providing user-friendly and powerful optimization features:

• Performance Mode. RichAds’ unique feature that provides campaigns with fresh whitelists, the best converting traffic sources for the offer, on a weekly basis.
• Microbidding. This feature allows users to set custom bids on certain targeting parameters within one campaign and reduce expenses.
• Target CPA. This mode optimizes campaign’s parameters in order to target the desired CPA.
• Automated rules. A very popular ad networks’ feature that allows to sort traffic sources into either whitelists or blacklists by certain criterias.
• Multi-format. Users can scale campaigns across all available ad formats: push, iOS in-page, pops (popup and popunder), native and direct click.

RichAds’ managers can assist users with setting campaigns’ parameters, choosing the optimal bid and can provide whitelists exactly for the offer. More to that, the platform’s blog and YouTube channel are a perfect source of educational and useful insights into the affiliate marketing industry.

RichAds ad network has also been commonly acknowledged by many impactful resources, holding awards as “The best iGaming traffic source” in 2022 by SiGMA Europe and very recently the title of “Best breakout traffic source” during Affiliate World Dubai 2024!

Highlights:

• Audience reach: 5+ billion ad impressions per day;
• Geos coverage: 220 countries;
• Minimal deposit: $150;
• Minimal CPM: $0.5;
• Managers’ assistance: yes;
• Payment methods: wire transfer, bank card, Capitalist, Payoneer;
• Targeting options: country, city, region, device (desktop, mobile, tablet), device model, device manufacturer, OS, browser, browser language, connection type, carrier, ISP, schedule.

RichAds ad network works with all the most popular verticals for popunder traffic, including Gambling, Betting, Dating, Finance, E-Commerce, Utilities, Antivirus, Nutra and Sweepstakes. Also the platform is fully powered to be integrated with conversion tracking solutions.

Check out top cases on RichAds traffic:

• Casino offer with 74.48% ROI on pop ads in Japan
• Gambling offer on Canada with 23% ROI on push ads
• Gambling offer in Bangladesh with 119% ROI using pop ads
• Dating offer on in-page push traffic in Germany with 37.17% ROI
• 116% ROI on Gambling vertical in Brazil with push ads
• mVas offer on pop traffic in Peru with 180.58% ROI (CPA $0.32)

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

2. ROIads

ROIads is a fast-growing pop and push ad network, offering premium traffic and AI-driven bidding to maximize conversions. With 900M daily impressions, it provides high-volume, high-quality pop traffic for advertisers looking to scale campaigns profitably. ROIads popunder traffic is ideal for iGaming, Betting, Antiviruses, Telecom (mobile carriers content), Blogs & Media, E-commerce, Dating, offering strong engagement and conversion rates.

Highlights:

• Massive reach: 900M+ daily impressions across top geos for pop ads like Indonesia, Serbia, the USA, Saudi Arabia, and Egypt;
• AI bidding technology & Micro bidding: Smart bid automation for source-level traffic control and cost optimization;
• Advanced Targeting: Fine-tuned targeting based on geo, device, OS, browser, connection type, and source-level data;
• Competitive Pricing: CPM rates starting from $0.5;
• Seamless Conversion Tracking: Supports postback integration, whitelist/blacklist strategies;
• Minimum deposit: $250;
• Manager’s assistance: Yes, for deposits of $500+;
• Payment methods: Bank cards, wire transfers, Capitalist (other options available upon request).

With its global reach, powerful automation, and high-quality pop traffic, ROIads is a great choice for advertisers looking to scale popunder campaigns with optimized costs and high ROI.

3. Clickadu

Clickadu is an ad network that is well recognised in the affiliate marketing industry by its approach to attract publishers and advertisers. And no wonder they have over 5+ billion ad impressions every day and more than 3000 active publishers! Not so long ago Clickadu platform entered its 2.0 stage as they improved user interface and features. Now Clickadu provides advertisers with the opportunity to start campaigns with several ad formats, including popunder ads, as well as offers well-figured optimization tools such as SmartCPM.

Also Clickadu emphasizes the conversion trackers integration available, hand-pick bot filtering and fast-response support managers team.

Highlights:

• Audience reach: 5+ billion ad impressions per day;
• Geos coverage: 200+ countries;
• Minimal deposit: $100;
• Minimal CPM: $0.3;
• Managers’ assistance: yes;
• Payment methods: wire transfer, bank card, PayPal, WebMoney, Paxum;
• Targeting options: country, state, city, connection type, OS, device, manufacturers, model, browser, browser language, proxy.

Regarding all the mentioned above, Clickadu is fully justified to be in first row of the best popunder ad networks!

4. Zeropark

Zeropark is a well-known advertising platform made by Commerce Media Tech, now operating across different ad formats, like pop ads, domain redirect ads and search marketplace ads (premium members only). Zeropark provides a user-friendly self-service advertising solution, which can be intuitively utilised to run ad campaigns worldwide. Plus to that, Zeropark introduced a 30-day onboarding period for any newly signed client.

Zeropark operates popunder ads at CPV (cost per view) model, which charges for a single viewer’s visit, rather than the usual CPM (cost per mille) model, which charges per 1000 impressions. Regarding that, the bids for pop ads on Zeropark are calculated according to the supported model.

Highlights:

• Audience reach: 60+ billion ad impressions per month;
• Geos coverage: worldwide from Tier 3 to Tier 1;
• Minimal deposit: $200;
• Minimal CPV: $0.0001;
• Managers’ assistance: yes;
• Payment methods: wire transfer, bank card, PayPal;
• Targeting options: country, region, city, device, OS, browser, RON, source, keyword, multi-GEO.

Despite the not so popular bid model, Zeropark is still granted to hold its place as one of the top popunder ad networks!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

5. PropellerAds

PropellerAds is a performance marketing platform that has been around since 2011. Now PropellerAds claims to be one of the biggest ad networks with over 12 billion ad impressions daily, and over 32000 active advertisers. PropellerAds is known as a popunder advertising network but it also offers push ads, and other traffic types.

The platform provides an easy-to-learn interface along with optimization features such as SmartCPM and CPA Goal. The main advantage of PropellerAds is the traffic quality, as it’s being filtered by both AI-based anti-fraud technology and manual flagging system.

Highlights:

• Audience reach: 500+ mln daily for popunder;
• Geos coverage: 195+ countries;
• Minimal deposit: $100;
• Minimal CPM: $0.1;
• Managers’ assistance: yes;
• Payment methods: wire transfer, bank card, PayPal, UnionPay, Skrill;
• Targeting options: country, region, device, OS, browser, connection type, carrier, ISP, browser language, schedule.

Taking all into account, PropellerAds is a very popular platform and definitely deserves to be among the top pop ads networks!

6. Adsterra

Adsterra is a self-service advertising platform that was founded in 2013. Now Adsterra operates with over 40000 partners along with holding its own CPA network. The platform’s main field of work lies within five ad formats, including popunders, in-pages, native ads, display ads and social bar ads. As part of Adsterra’s platform, clients can use APIs to export data and add conversion trackers already integrated with the platform.

Adsterra also provides several optimization tools to boost campaigns’ results, which are Smart CPM, CPA Goal and Custom bidding.

Highlights:

• Audience reach: 30+ billion monthly for popunder;
• Geos coverage: 248 countries;
• Minimal deposit: $100;
• Minimal CPM: $0.1;
• Managers’ assistance: yes;
• Payment methods: wire transfer, bank card, PayPal, UnionPay, Capitalist, Paxum;
• Targeting options: country, region, city, device, OS, browser, connection type, carrier, browser language, schedule.

Adsterra has taken its niche, but who else if not it to close the fifth placement of the best popunder networks?

7. Kadam

Kadam is one of the largest advertising platforms in the affiliate marketing industry that provides launching clickunder ads. The platform was founded in 2012 and since then started rapidly expanding its coverage, now offering such powerful ad formats as clickunder, push ads, banners, native, on-site and in-app push ads.

Kadam provides a complete self-serve platform with built-in anti-fraud system and analytics tools. Also at Kadam users can utilise a CPA Target feature which automatically adjusts bidding to get as many conversions within the set CPA.

Highlights:

• Audience reach: 10+ billion ad impressions daily;
• Geos coverage: 195 countries;
• Minimal deposit: $100;
• Managers’ assistance: yes;
• Payment methods: bank card, Paxum, PayPal, WebMoney, alternative payment methods;
• Targeting options: country, regions, device, browser, connection type, carrier, ISP, vertical, schedule, language.

8. AdCash

AdCash is an advertising platform, founded in 2007 by european entrepreneurs and now serving over 195 countries. AdCash works with such formats as pop-unders, interstitial, in-page push, native and banner ads. The platform aims to provide the most certified pool of exclusively picked publishers, so that every campaign can become mutually beneficial for both parties.

AdCash ad network’s first priority is to make geo targeting cost-effective, so one of its main features allows you to set 3 bids per country according to traffic performance.

Highlights:

• Geos coverage: worldwide from Tier 3 to Tier 1;
• Minimal deposit: $100;
• Minimal CPM: $0.17;
• Payment methods: wire transfer, bank card, PayPal, Capitalist, Skrill, alternative payment methods;
• Targeting options: country, region, city, device, OS, browsers, models, ISP, carrier, connection type, browser language;

9. Clickadilla

ClickAdilla is a multi-format ad network that was founded in 2017. The self-service platform supports running campaigns in 13 ad formats, including on-click (popunder), push, in-page, banner, tab links, native, in-app and others. ClickAdilla fastly gains popularity as only on popunders the amount of daily impressions is already above 10 million! The range of advertisers is also quite sufficient — over 15000.

Among many ClickAdilla’s features there are two most noteworthy — HotOffers, which allows to get CPA offers just like from a CPA network, and DSP that allows integrating third-party traffic sources while managing on the one platform!

Highlights:

• Audience reach: 4,5+ billion ad impressions daily;
• Geos coverage: 240+ countries;
• Minimal CPM: $0.5;
• Minimal deposit: $50;
• Managers’ assistance: yes;
• Payment methods: wire transfer, bank card, Paxum, WebMoney, Capitalist, Robokassa, PerfectMoney, CoinBase, Payeer, alternative payment methods;
• Targeting options: country, region, city, device, manufacturer, model, browser, OS, connection type, carrier, browser language, I2P location.

10. TrafficStars

TrafficStars is a multi-format ad network that was founded in 2014. The platforms provides users with a really wide range of advertising formats, which are popunder, push, banners, native, interstitial, video pre-roll, video IM slider and video x preroll. In 2019 TrafficStars went through rebranding, and very recently introduced its own CPA advertising network with in-house offers.

TrafficStars platform is integrated with many third-party solutions including conversion trackers, and offers several optimization tools, for example, optimizer and automated rules.

Highlights:

• Audience reach: 7+ billion ad impressions daily;
• Geos coverage: 240 countries;
• Minimal CPM: $0.1;
• Minimal deposit: $100;
• Payment methods: wire transfer, bank card, Paxum, CoinGate, Capitalist;
• Targeting options: country, region, browser language, device, manufacturer, model, OS, browser, carrier, keywords, proxy.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

11. MyBid

MyBid is a new generation advertising platform that, since the very first look at it, strives to provide maximum user-friendly interactions. MyBid has expanded its coverage across multiple powerful formats such as popunder, in-page, web push, video ads, banners and native.

The platform’s main focus is provision of all needed components to start, like free creatives templates. Also MyBid’s team is really looking into a client-oriented approach, offering assistance from their managers team in terms of launching and running campaigns.

Highlights:

• Audience reach: 5+ billion ad impressions daily;
• Geos coverage: 200+ countries;
• Minimal deposit: $100;
• Payment methods: wire transfer, bank card, Paxum, Capitalist;
• Targeting options: country, city, device, OS, browser, language, ISP, carrier.

Considering all the pros of MyBid, it definitely is the platform to close the first ten places of the top popunder notification ad networks!

12. UngAds

UngAds is a relatively young advertising network that first appeared on radars in 2015. The platform has been improving ever since, now offering a complete self-service platform and advertising on three leading formats: clickunder, push and native. UngAds managed to gather about 500,000 publishers and is still expanding.

The platform features its in-house automated optimization mode which helps compiling whitelists/blacklists and reduces expenses. Plus to that, UngAds is fully compatible for integrating with various conversion trackers.

Highlights:

• Audience reach: 800+ mln ad impressions daily;
• Geos coverage: 190+ countries;
• Minimal CPM: $0.3;
• Minimal deposit: $100;
• Payment methods: wire transfer, bank card, Paxum, PayPal, Payoneer;
• Targeting options: country, city, device, browser, OS, browser language, vertical, carrier, schedule.

13. PopCash

PopCash is a specialised popunder ad network that was launched in 2012. PopCash operates a fully capable platform powered by their own ad server. No wonder they need it, the active publishers amount exceeds 120000! Also the ad network focuses on filtering traffic with both internal and third-party tools.

PopCash also provides an automated rules feature for automated whitelisting and blacklisting, along with an analytics dashboard to closely monitor campaigns’ progress. The bid model of PopCash is CPV.

Highlights:

• Audience reach: 4+ billion ad impressions monthly;
• Minimal CPV: $0.0002;
• Minimal deposit: $5;
• Managers’ assistance: yes;
• Payment methods: wire transfer, bank card, Paxum, PayPal, Payoneer;
• Targeting options: country, region, vertical, OS, the rest are upon request.

14. HilltopAds

HilltopAds is an advertising network, first introduced in 2013. The platform operates with the most popular ad formats, which are pops, push, video ads, display ads and direct links. HilltopAds support the CPM model, but CPA model can be accessed upon request. Also the ad network focuses on providing exclusive solutions for valued partners.

On top of that, HilltopAds owns its internal ad server solution, along with in-house anti-fraud filtering and anti-AdBlock technology. Users can also access real-time analysis of their running campaigns.

Highlights:

• Minimal CPM: $0.1;
• Minimal deposit: $50;
• Managers’ assistance: yes;
• Payment methods: wire transfer, Paxum, PayPal, ePayservice, WebMoney, alternative payment methods;
• Targeting options: country, city, device, browser, OS, browser language, connection type, carrier, ISP.

15. AdMaven

AdMaven is an advertising network that first appeared in public in 2012. Since then the platform has been constantly renovating and growing, now having over 25000 publishers and advertisers. AdMaven works across multiple ad formats, including pops, push, interstitial and banner ads. For popunders AdMaven offers a CPV model, which gains popularity for this ad format.

AdMaven’s advertising platform provides an easy-to-use, yet basic solution, which might be enhanced via API integration with other tools. Nonetheless, the AdMaven team is dedicated to providing quality traffic, which they backed with utilising anti-fraud tools and in-house technology.

Highlights:

• Audience reach: 2+ billion ad impressions daily;
• Minimal CPV: $0.0001;
• Minimal deposit: $50;
• Managers’ assistance: yes;
• Payment methods: wire transfer, bank card, PayPal, Payoneer;
• Targeting options: country, device, OS, browser, connection type, ISP, carrier, schedule, browser language.

16. EZmob

EZmob is a complete self-serve advertising network, preserving five most popular ad formats to run campaigns on: pop-under, display ads, push, native and calendar. The platform shows a really rich functionality, regarding setting up and optimizing campaigns, introducing automated tools. Although EZmob operates with many ad formats, the popunder traffic remains their main focus.

EZmob also pays careful attention to clients’ needs in terms of campaigns’ targeting, which are quite broad so that popads can reach all the targeted audience.

Highlights:

• Audience reach: 1+ billion ad impressions daily;
• Geos coverage: 220 countries;
• Minimal CPM: $0.1;
• Minimal deposit: $50;
• Managers’ assistance: yes;
• Payment methods: wire transfer, bank card, PayPal, WebMoney, Paxum, BlueSnap, Capitalist, Payoneer, alternative payment methods;
• Targeting options: country, region, city, device, browser, OS, connection type, carrier, schedule, subID.

17. JuicyAds

JuicyAds is one of the oldest advertising networks, being publicly launched in 2006. Since then they’ve completely renovated the platform, and now are a self-serve advertising platform mostly focusing on Dating niche. Apart from providing the opportunity to run pop-under campaigns, users can also launch banner ads, interstitials and native ads.

JuicyAds is filled with features to improve advertisers’ campaigns, including an auto-optimization tool called Adsistant. It blocks unproductive traffic sources and suggests improvement on targeting parameters to increase CR!

Highlights:

• Audience reach: 1+ trillion ad impressions in total;
• Geos coverage: worldwide from Tier 3 to Tier 1;
• Minimal CPM: $0.3;
• Minimal deposit: $100;
• Payment methods: wire transfer, PayPal, Paxum, ePayService, alternative payment methods;
• Targeting options: country, device, niche, browser, OS, connection type, carrier, language, IPS, schedule, Alexa ranking.

18. ExoClick

ExoClick is an ad platform, working with more than 20 ad formats and providing services across 65000+ web and mobile publishers. The advertising network has spread worldwide, allowing to run campaigns on popunders, push, native, banner, direct click and other ad formats. The platform also features RTB (real-time bidding) which allows to get the best optimal bids for campaigns on auction.

ExoClick is well-filled with tools, both internal and third party. Thus, users can utilise in-house automation tools to adjust biddings according to campaign’s desired CPA or to block non-converting parameters. Also, ExoClick provides an automatic optimisation landing page algorithm to speed up testing.

Highlights:

• Audience reach: 13+ billion ad impressions daily;
• Minimal CPM: $0.1;
• Minimal deposit: $200;
• Payment methods: wire transfer, bank card, Paxum, UnionPay,  alternative payment methods;
• Targeting options: country, region, device, OS, language, browser, carrier, IPS, schedule.

19. AdOperator

AdOperator is another relatively young advertising network since it started only in 2018. The platform works with only the most popular ad formats — popunders, push and in-page push ads. But despite that they achieved really good results in over 3 billion ad impressions per day! Also AdOperator emphasizes the top verticals for working with pop-under ads which are Gambling, Betting, Dating and Sweepstakes.

Among AdOperator’s features users can find the CPA optimization tool which is paired with info gathered by conversion tracking and allows adjusting campaigns to run within desired CPA.

Highlights:

• Audience reach: 3+ billion ad impressions daily;
• Geos coverage: 200 countries;
• Minimal deposit: $100;
• Managers’ assistance: yes;
• Payment methods: wire transfer, bank card, Paxum, PayPal, WebMoney, AliPay, Capitalist, Payoneer, alternative payment methods;
• Targeting options: country, language, OS, version, browser, connection type, carriers, ISP.

20. PopMyAds

PopMyAds is a pop ads oriented ad network that provides a solution for in-depth pops advertising. The platform has over 200000 active users and up to 99% consumer satisfactory level! PopMyAds pays close attention to building such a platform that provides users with full control over their campaigns in terms of targeting and bidding.

Also PopMyAds hold a particular focus on popunder traffic sources quality, so they built an advanced anti-fraud solution that filters all proxy, bot and low quality traffic.

Highlights:

• Audience reach: 300+ mln monthly traffic;
• Minimal deposit: $50;
• Managers’ assistance: yes;
• Payment methods: PayPal, and other methods upon request;
• Targeting options: country, OS, browser, source, vertical.

21. TrafficShop

TrafficShop is another veteran ad network that has been around since 2008. During all this time TrafficShop developed and innovated their platform, which now provides launching campaigns on pop under traffic, skimmed traffic, display banners and native ads on both mobile and desktop. The platform is fully compatible for integration with S2S (server-to-server) tracking solutions and guards traffic quality with internal anti-fraud filtering technology.

At TrafficShop you can add multiple landing pages into one campaign, set campaign quality type (a website type) and choose a certain amount of traffic to be received for campaigns.

Highlights:

• Audience reach: 50+ mln daily traffic;
• Minimal deposit: $50;
• Managers’ assistance: yes;
• Payment methods: wire transfer, bank card, Paxum, PayPal, alternative payment methods;
• Targeting options: country, region, city, language, browser, OS, device, connection type, carrier, ISP, schedule, source.

TrafficShop might be in the very end of this list, but it’s anyway honoured to be mentioned as one of the top pop ads networks out there!

Conclusion

Popunder or clickunder ad networks are a very tight market with various pros and cons for each. Only now, knowing the best offers available, you can choose among the top pop ads networks and define your popunder advertising experience!

We at RichAds have been working with popunder ads since 2019 across multiple popular verticals and know the drill! On our platform you can launch a pop ads campaign on over 220 geos worldwide from Tier 3 to Tier 1. Start earning on pops advertising with RichAds quality traffic right now!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Top 20+ pop advertising networks in 2025 (popups & popunders) appeared first on RichAds Blog.

Pop ads are a very effective advertising format that possesses extreme traffic volumes worldwide and provides a high CR approach. But as it gets to popup vs popunder stage, the opinions might vary.

In this article, RichAds ad network’s team will explain what pop-up and pop-under ads are, how they differ, along with tips on advertising with pops.

What is pop-up advertising?

Pop-up is a pop-traffic ad format that opens a new tab when a user clicks on a publisher’s website with a special JS script. The newly opened browser window presents a landing page with the offer, or sometimes a pre-landing page, and for pop-up ads it appears above the current page. Essentially, it leads to a user once clicking on a random spot on a website, gets a fully uncovered offer right over the previous page.

The advantages of pop-up ads

Popups are very straightforward in terms of engaging the audience which makes them extremely effective and popular among marketers.

The main advantages of popups:

• Escaping banner blindness.
  As pop-up ads appear above the pages, it’s really hard to miss them, yet some might find that over-intrusive.
• Increased CTR.
  It’s really difficult to ignore popups, which works well with impulsive audiences that can see the main offer right away.
• Affordable CPM rates.
  Pop traffic is quite cheap itself and since popups demand a landing page as the only creative and basic targeting options to start, they’re cost effective in reaching various audiences.
• Huge traffic volumes.
  As launching popups is easy and cost-effective on both advertiser and publisher sides, this ad format possesses tremendous volumes of traffic worldwide.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

What is popunder advertising?

Popunder (also known as clickunder, on-click ads) is another pop-traffic ad format that appears to the users once they click a random spot on a publisher’s site with the JS script. The only difference is that the tab with the landing page opens under the current page, which provides another way to approach the audience. Users might keep surfing the web even after a popunder tab opens, or without knowing of it, but eventually they will come across it and see the offer.

The advantages of pop-under ads

Popunder traffic is a bit more discreet than popups which doesn’t imply less effectiveness as this more elaborate approach solves another inconvenience of pop-up advertising.

The main advantages of popunders:

• Non-intrusive yet hard to miss.
  While appearing above all pages might be of some benefit for pop-up ads, many find that intrusive and develop an instant negative reaction, which turns into closing the window as soon as possible. Popunders resolve this issue, so now users might keep engaging the web experience non-interrupted, but they will notice the ad eventually.
• High CR.
  As users no longer build a rejection towards a sudden and intrusive ad, they pay attention to what tabs are already opened. People still tend to lean towards closing the tab once they realise an ad is shown, but this time they get the chance to take a glance at it.
• Relatively cheap traffic.
  Both clickunders and pop-ups usually work by the CPM model but the cost might vary. Some ad networks don’t separate pop-under and pop-up traffic, so the price is almost the same, for example, at RichAds ad network the CPM bid on pops starts from $0.5.
• Worldwide coverage.
  Popunder traffic is spread across the globe, adapting to all Tier geos markets and verticals. Essentially, the softer approach made a difference, as now popunder campaigns are run worldwide with only increasing tendency.

Pop-up vs popunder: what’s the best to choose?

Since the main difference between pop-up and pop-unders is that the former opens a new tab above the current one and the latter — under, so the choice will depend on the preference of approaches.

Pop-up ads can be very effective with their sudden approach, but the same thing might alienate users and develop a reaction of closing such tabs instantly over time. Popunder ads on the other hand feature a more subtle approach and are less likely to be closed without having a look at the offer.

The CPM costs don’t differ very much on popups and popunders, nor do traffic volumes, since many advertising networks don’t separate the traffic from these formats. You can learn more about peculiarities of this traffic source in our previous article on pops advertising.

Where to buy popup and popunder traffic?

Though technically it’s possible to approach publishers personally to run pop ads on their traffic, but since it takes too much time and isn’t worth the eventual volumes, users tend to approach pop ad networks. For example, RichAds ad network (previously known as RichPops) has been providing marketers with pop traffic since 2019, securing high quality and wide geo coverage. We work with pops by CPM model, which charges you for every 1000 impressions on the ad.

Our platform even features a Predictor functionality that allows you to see the amount of traffic you will get with your targeting parameters and selected CPM bid.

At RichAds for Tier 3 countries the cost for pop traffic starts from $0.5 per 1000 impressions, while the CPM for Tier 1 geos will start at $1.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Tips for advertising on pop-ups or popunders by RichAds

Here, you will find some essential tips by RichAds pop ad network for launching ad campaigns on popup or popunder traffic with the highest efficiency!

6 tips on launching pop-up and pop-under ads by RichAds:

• Launch in Performance Mode for improved optimization.
  Performance mode is an in-house feature on RichAds platform that will automatically add fresh whitelists to ad campaigns every week. The algorithm behind it analyses what traffic sources and targetings perform the best and enhances them. This is a really good choice for both beginners and experts who work with pop ads as working with such high traffic volumes will demand careful sorting.
• Make sure the landing pages are localized and optimized.
  Since pop advertising requires landing pages as the only creative, the users’ engagement with the offer starts there. In order to make the exploring seamless, make sure the page is correctly translated into the needed language. Plus to that, it’s important how long it takes for a page to appear and none wants to wait for an ad, make sure the landing page load speed is faster than 1 second. That can be achieved with a fast hosting, for example, TimeWeb, and connected VPS or CDN like Cloudflare.
• Test landing pages to determine the best converting one.
  Running A/B split testing for landing pages is essential for a successful campaign. At RichAds, we recommend running different campaigns for testing several landing pages to find the most performing one, then scale it to get more profit.
• Separate pop campaigns for mobile and desktop devices.
  For either pop-up and popunder ads, it’s recommended to start separate campaigns while targeting both mobile and desktop devices. The CPM bids for pops on these devices might vary, so to avoid overpaying for traffic, it’s better to keep them apart.
• Start on the pop traffic sources with the highest quality.
  For example, at RichAds the traffic is traditionally sorted into four groups: Premium, Standart, Remnant and New. The Premium sublist provides the best performing sources regardless of geo and niches. Since pops possess huge volumes of traffic worldwide, it’s best to start off with the ones of highest quality.
• Set up Automated rules for sorting pops traffic.
  This feature allows marketers to set a specific criteria on sources by which they might be, for instance, turned off and added for blacklists. In case a source shows underperforming or non-converting results, it will automatically be removed from the campaign. This would also help in handling the amount of pop traffic.

You can also monitor what’s trending to run on pops right now in our best geos and verticals series of articles. There, you will see insights gathered from RichAds’ platform on the most converting geos and verticals updated each month!

Conclusion

Popup and popunder ads are different only in the mechanism of their appearance, which in its turn affects the approach. Apart from that, both share similarly huge traffic volumes and relatively affordable prices.

We at RichAds have been working with pop-traffic since 2019 and implemented our expertise in the platform. You can launch pop campaigns in over 220 geos from Tier 3 and Tier 1, having access to essential optimizing tools. Run successful ads on quality pop traffic by RichAds!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Pop-up or pop-under: which is better appeared first on RichAds Blog.

RichAds team started a new Youtube activity — Ads&Grans talks.
These are interviews with people from the affiliate and performance marketing sphere. 
Click here to watch the previous videos.

Who is Servando Silva?

Servando Silva is an experienced marketer with more than 11 years of expertise running ads on push and pop formats with greatest success. 

Furthermore, he owns StreamSEO since 2012 and engages in leadgen and SEO consulting for tech companies. Servando managed to earn seven digits profit working with different strategies of digital marketing.

What is Servando Silva’s interview about?

Basically, the interview with this expert is divided into three main parts. First we’ll talk about his position as a media buying and SEO consultant, then dive deeper into his experience with his own websites and how SEO assists in driving target audience to them and cover his monetization methods. Finally we’ll discuss the affiliate marketing part and running ad campaigns.

Part 1. Servando as a media buying and SEO consultant:

1. Servando’s main tasks and assistance as a consultant.
2. How to deal with tech companies — main issues.
3. Activities that bring more traffic to Servando’s clients.
4. Servando’s main methods of finding customers for his business.
5. How affiliate marketing helps Servando in the current position.
6. Is there anyone who helps Servando with keyword search?
7. The amount of money Servando earns from consulting and the number of clients he has.

Part 2. Servando’s own websites and their monetization:

1. First steps of Servando in the SEO field.
2. Reasons why he focused on SEO after a successful affiliate career.
3. The amount of content sites Servando has now and their topics.
4. What is the criteria of high quality traffic? Main filters from Servando.
5. Are there any site types that gain results faster?
6. Main ways to monetize content websites.
7. Display ad networks for publishers: Servando advice.
8. Affiliate links insights from Servando. 
9. Current team of Servando right now.

Part 3. Affiliate marketing and running ad campaigns:

1. Does Servando still engage in running affiliate offers?
2. The amount of time Servando spends on launching ads.
3. Favourite ad formats of Servando.
4. Servando’s thoughts on LATAM region.
5. Opportunities Servando got being an Afflift Forum Community Leader.
6. Secrets of time management from Servando.

👇 Watch Ads&Grans talks with Servando Silva right now 👇

Get more information about affiliate marketing at RichAds’ Youtube channel

The RichAds YouTube channel is an excellent source of information on all aspects of affiliate marketing. The channel features short videos, webinars, and roundtable discussions with experts. You can also find the other video interviews from the Ads&Grans talks.

On the channel, you can find a lot of tips and tricks for the main verticals:

Feel free to Subscribe to our YouTube channel and click the bell icon not to miss new videos! We plan to add up to 10 videos each month. Stay tuned for our next video.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Servando Silva: My way from an affiliate marketer to consulting and SEO projects appeared first on RichAds Blog.

We published a lot of materials on how to work with online Dating and how much money you can actually make, even if you’re a newbie.

In this article, RichAds team will talk more about Dating traffic and, more specifically, popunder Dating traffic.

Now when we’ve celebrated Christmas and the New Year, it’s time we started preparing for another holiday that is coming up: Valentine’s Day. We believe that the best way to make profit during the days leading up to it is trying out Dating offers. And, in our opinion, the easiest choice to promote them would be popunder traffic.

So, in this article, we’ll talk about how you can run popunder ads in the dating niche with maximum profit.

What is the online Dating vertical?

According to Statista, around 366 million (yes, million) people resorted to the services of online dating in 2022. And it’s believed that by 2028 this number should go up as high as 452.5 million users and the niche is expected to reach the market volume of $3.46 billion. 

The Dating vertical has been around for a while now and is still considered to be one of the most popular and profitable niches in affiliate marketing. And rightfully so: affiliates keep showing great performance and drive thousands of conversions regularly. 

So, what is online dating? These are all the dating apps that you find on App Store or Google Play, websites with the sole purpose of connecting people. Usually Dating offers are divided into two subcategories: mainstream (Tinder, Hinge, OkCupid etc. where people are mainly looking for a relationship) and non-mainstream offers (18+ apps/websites/forums where people are looking for partners for specific purposes – e.g. Match, Benaughty).

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Main payout models in the Dating niche

Basically, there are three main payout models in the dating niche:

• CPL (SOI, DOI) – a sign up on a website or a dating app with one click and no verification (SOI), or when you need to verify your registration with a code from SMS or email (DOI);
• CPS – an online purchase within the app/website; 
• Revenue Share – a subscription renewal or any other purchases that were made by the user since they signed up. 

The rates for online dating offers vary depending on every particular offer, its GEO and target audience. However, most advertisers would set CPL at $1+ in Tier 3 countries, in Tier 2 and Tier 1 the rates would obviously be higher. 

In general, landing pages of any mainstream dating offer would look similar to the one below. It gets the most essential information from the user – what partner they are looking for and where they are located. Some landing pages even have some information about the dating website or app.

Most online dating offers prefer the most simple version of a landing page: just get the user to fill out the simplest form that will take less than a minute to complete – and here is your conversion!

Targeting the right audience with Dating traffic

The target audience of dating apps and websites is truly diverse: from young adults to 60+, from India to the US. It is usually determined by the advertiser and the target audience of the dating website: there are apps who target specific countries as well as specific gender, age, groups. 

If we speak about more general trends in Dating, we can definitely say that people in the age of 25-34 are more active on dating apps than the older generation. In terms of gender, men are more likely to sign up for a dating app than women (interesting trend, isn’t it?).

Before starting traffic get to know the target audience of the offer, so that you make the creatives and the call to action that will definitely encourage them to proceed with signing up. 

The best traffic sources for online dating offers

How do you choose Dating traffic?

There are so many traffic sources, starting with your regular push notifications and popunder ads, up to Facebook or Google Ads. However, the latter sources might turn out to be quite tricky, especially if you’re working with 18+ offers.

You’ve surely heard other media buyers complaining about Facebook changing their policy, banning separate ad campaigns or even ad accounts. For seasoned affiliates this might not be a big deal: they bounce back pretty quickly. For any newbie who just managed to launch the campaign after hours of researching this would be a hard blow. 

But thanks to ad networks these problems can be easily avoided: most ad formats presented there are a great fit for Dating traffic. Let’s have a look at some of the formats that show the best results with online dating.

1. Push notifications for Dating promotion

Push ads are a great ad format that looks like a notification on the website/app with a clear call to action. They are difficult to ignore and show great performance if you make eye-catchy creatives and an easy-to-follow funnel from there.

All a user needs to do is click on it, get redirected to the landing page and fill out the form. The advantages are obvious: there is no banner blindness and compared to Facebook Ads the price per click will be much lower which, in its turn, improves the overall performance. 

There are downsides too: if a user never agreed to receiving notifications, they won’t see your ads. What’s more, some website and app owners might use dishonest methods and offer bots instead of real people.

2. Native advertisements for online dating

Native traffic is the least aggressive ad format where an ad mimics the real content of the website and looks like a natural suggestion following the text of the article.

It is less intrusive and will likely not irritate the potential client. However, it might be easily ignored if your approach doesn’t push their pain buttons. Which means, you will have to spend a lot of time on making creatives and making sure that the content is both fitting and engaging. 

You might get problems trying to target the audience of the offer with this ad format (especially with 18+ offers or targeting minorities): usually women are more likely to get interested in the ad, especially, following such article headings as “how to find a serious relationship” or “I’ve found love after 5 years of trying: here is my story”.

What’s more, it’s a tad more expensive than other formats.

3. Popunder ads for dating sites

Popunder ads are the type of ads where a new window would pop up on your computer screen simultaneously with the window the user wanted to open. They give you the simplest flow ever: a user needs to open the window that popped up with the landing page (or a pre-lander) and join the website/app. No need to prepare creatives, ask the user to agree to something. A conversion takes just one step.

Let’s see why pop traffic is the simplest and most profitable alternative for those who want to work with Dating offers.

Why choose popunder traffic for online dating?

Popunder ads for dating sites can be considered beginner-friendly as they do not require that you make any banners or creatives. The user just goes to the landing page and does the action. 

More advantages of popunder traffic:

• ✅ a big audience;
• ✅ one of the least expensive ad formats out there (at RichAds the bid for CPM starts at $0.5 for Tier 3);
• ✅ higher CR (no additional steps for the user to perform the target action);
• ✅ a wide GEO coverage; 
• ✅ desktop and mobile-friendly. 

The disadvantages:

• ❌Lots of bots (ad networks try to optimize and improve the quality of traffic, you might also need to use tools to block bot traffic); 
• ❌Harder to optimize due to big volumes of traffic: analyze data and utilize advanced tracking tools;
• ❌Traffic is very diverse, harder to target the right audience.

At the same time, popunder ads are considered to be the easiest advertising format to master in affiliate marketing. Many of the described difficulties can be overcome by choosing an offer for a wide audience and an advertising network where traffic is cleaned from bots and there is clear reporting and manager help to deal with difficulties marketers may face. One of such advertising network is RichAds, which offers native ads, push and pop ads.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Landing page examples for gaining popunder ads for Dating sites

Marketers need to know a few important points when it comes to creatives for popunder dating traffic.

The landing or pre-lending page is the first and only element a potential user will interact with. The creative opens in a separate tab when the user explores the site’s content. This means he will see the tab when he closes the previous tab or it will appear above the tab he is exploring. Your page will have a second to interest the user before they close it. 

Creatives for popander ads should be very simple and straightforward. Ideally, the landing and pre-lending should consist of a large picture and text (simple short sentences) and a prominent button. In addition, the landing page should load very quickly, so the user has time to notice what is on it. 

In the case of popunder ads, both pre-lendings pages and landing pages can be used. Pre-lendings page, as a rule, simply engages the user. For this purpose often use pages with enticing appeals to “rate the girl”, or “girls are waiting for you”, in other words, use different enticements. And on the landing page, there are fields for registration on the service.

The best GEOs for popunder ads in Dating niche

Every month RichAds advertising network shares TOP GEOs and verticals for different types of traffic based on our internal analytics, so that our partners have the most profitable ad campaigns. 

According to our data, the following GEOs showed the best results with popunder traffic in January 2024:

• USA;
• Indonesia;
• Russia;
• Vietnam;
• Malaysia;
• Japan.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to drive popunder ads for Dating sites 

To get profit with popunder in the dating niche is not difficult: you just need to choose the right offer (with a wider targeted audience) and set up the ad campaign. Here are some of the tips from RichAds that will help you succeed:

1. Do not limit yourself with one landing page

One landing page will likely not show the results you want to see. Instead of testing just one landing page, you can try out several landing pages and even pre-landers (they are not necessary, but still might be a good option to improve the CR). Don’t forget to have them localized – translated to the language of the target GEO (it’s especially important for dating traffic).

To test several landing pages simultaneously you need to set up several ad campaigns with different Destination URLs. Don’t choose too many targeting settings in Advanced settings (only if the offer requires them) to get the bigger picture of the performance. 

2. Separate mobile and desktop traffic

We’ve seen from experience that the best performing campaigns were the ones where you didn’t mix mobile and desktop traffic together. You will get a better CPM and the format of the landings will be more appropriate for the device.

3. Always optimize popunder ad campaigns

Popunder traffic always requires attention and constant tweaks: scale the better performing landing pages, see if the target audience is the right one, improve any other aspect to get more profit.

Before setting up the campaign you will have three optimization options to choose from: Performance Mode, Manual CPM and Target CPA. We recommend choosing Performance Mode: every day you will get updated whitelists with the best converting traffic sources according to the internal data from RichAds.

Conclusion

Driving popunder traffic to the online dating vertical is a great opportunity to test out the niche itself, whether you’re a beginner or a seasoned affiliate. Just follow a few simple rules: 

• choose an offer with a simpler flow that has an easy-to-navigate landing page and a clear call to action;
• choose the target audience according to what demographic the dating app/website specializes in;
• review the performance and optimize the ad campaign.

RichAds has a lot of options for your ad campaigns with popunder traffic: check them out here.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to use popunder to gain Dating traffic appeared first on RichAds Blog.

In order to gather maximum profit from your ad campaigns, you need to stay up-to-date on the trends and tendencies within the affiliate marketing field. That’s why every month we share a full report on the most converting geos and verticals based on the platform’s data of RichAds ad network!

In this article you will find the list of the best performing geos and niches for push, pops, in-page, redirect and native traffic due to May 2024!

If you want to get the highest profits at RichAds, follow the tag “Best geos and verticals” and keep being caught-up of all the trends monthly.

Push ads in May 2024 at RichAds ad network

Push ads look almost exactly like the push-notifications people are used to receive from social media and other apps or platforms. In case of push advertising notifications, users need to accept the subscription to the mailing on a publisher’s website to get them in the future as soon as they become online. Such promoting format allows to get the almost interested audience and approach them with trustworthy looking ads.

Updates on the best GEOs for push ads

Since April, the best converting geos to run push ads campaigns at RichAds haven’t changed much in May 2024. It’s safe to keep testing USA, Indonesia, India, Brazil, Japan and Bangladesh, expecting high profitability on push traffic this month!

Updates on the best verticals for push ads

The most profitable niches for push ads just like the geos haven’t changed a bit. The offers from these top verticals will also bring good results in May promoted via push ads: Gambling, Antivirus, Betting and Finance.

• Gambling;
• Antivirus;
• Betting;
• Finance.

Updates on the best geo-vertical bundles for push ads

• Gambling: IDN, BRA, BGD, THA, IND;
• Antivirus: USA, JPN, CAN, DEU, AUS;
• Betting: BGD, BRA, IND, NGA, PAK;
• Finance: JPN, AUT, TUR, USA, UZB.

iOS in-page push ads in May 2024 at RichAds ad network

Since push advertising notifications couldn’t reach the iOS audience for a long time due to Apple’s restrictions towards subscribing to ads mailing, it was an empty niche. But with iOS in-page push ads that work very similar to pop-ups, this finally became possible! In-page ads don’t require users to subscribe but perform the main function of push: approaching the audience with trustworthy looking ads.

Updates on the best geos for iOS in-page push ads

In comparison to the April’s top, the best geos to launch push ads in May 2024 at RichAds have changed severely. Italy, Brazil, India and Finland got out of the top, letting Great Britain, Poland, Japan and Philippines to take their places. Now you can add them to your testing list on push ads along with USA and Indonesia.

Updates on the best verticals for in-page push ads

Just like the best geos, the most profitable niches for iOS in-page ads have changed also. Media and Sweepstakes offers have lost in the profitability this month, while Betting and Finance only gained. Now you can launch them on in-page traffic to reach desired results along with Gambling and Dating verticals.

• Gambling;
• Dating;
• Betting;
• Finance.

Updates on the best geo-vertical bundles for iOS in-page push ads

• Gambling: IDN, GBR, PHL, THA, JPN;
• Dating: USA, ITA, CHN, POL, JPN;
• Betting: BGD, ECU, VNM, MYS, NGA;
• Finance: THA, AUT, JPN, CHE, ZAF.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Pop ads in May 2024 at RichAds ad network

Pop ads might be a justified veteran of the online advertising method, since they’ve been on the market showing great performance for decades. No wonder as the only creative needed for pops is a landing page, while the geo coverage and traffic volumes are pretty huge worldwide.

Updates on the best geos for pop ads

While comparing the best geos in April to the most profitable ones in May at RichAds, the difference is very subtle. Vietnam has got out of the top as Japan has taken its place. Now on pop ads you can try it on popunders as an addition to already performing regions like USA, Indonesia, Brazil, Bangladesh and Thailand.

Updates on the best verticals for pop ads

As for the best verticals for pop ads, the situation hasn’t got any different in May 2024. It’s still very profitable to run offers from Gambling, Media, Betting and Finance on popunders and clickunders to get sufficient profits.

• Gambling;
• Media;
• Betting;
• Finance.

Updates on the best geo-vertical bundles for pop ads

• Gambling: IDN, JPN, THA, BGD, BRA;
• Media: USA, GBR, TUR, SRB, IND;
• Betting: BGD, ECU, EGY, IDN, VNM;
• Finance: THA, PRY, ITA, ARG, POL;

Direct click ads in May 2024 at RichAds ad network

Direct click, also called a redirect traffic, is a relatively young ad format, that has already proved its efficiency. Redirect ads is the format that works very mischievously as if user makes a certain mistake while putting a URL-address into the search bar, they get on a prepared landing page with the offer. Direct click ads have gained in popularity among higher Tier geos due to it’s simplicity in performing and approaching the audience.

Updates on the best geos for direct click ads

While looking at the most performing geos for direct click ads in May 2024 in comparison to the April’s top, there are a few changes. Tajikistan and Türkiye have left the top, while Israel and Germany showed impressive results this month. The rest outstanding geos for redirect ads are still the same: USA, Indonesia, Brazil and Great Britain.

Updates on the best verticals for direct click ads

The best verticals to promote in May 2024 for redirect ads have also slightly changed in comparison to April. E-Commerce offers have showed a decrease in profits while Finance niche has got up. You can start testing Finance offers on direct click traffic at RichAds along with Gambling, Telecom and Dating.

• Gambling;
• Telecom;
• Finance;
• Dating.

Updates on the best geo-vertical bundles for direct click ads

• Gambling: IDN, ISR, BGD, PAK, BRA;
• Telecom: IND, USA, CHL, TJK;
• Finance: BRA, IND, JPN, THA;
• Dating: GBR, USA, BRA, DEU, FRA.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Native ads in May 2024 at RichAds ad network

Native ads is one of the most efficient advertising formats due to their way to approach the audience. These ads organically get among the other content on the website, don’t get detected by AdBlock filters and seem just like another non-advertising material. Thus, the native ads can reach the audience with promoting brands even if the users don’t realise it’s an advertising straight away!

Updates on the best geos for native ads

The top geos for native traffic in May 2024 are completely different to what they were the month earlier at RichAds. The only remaining region now is France, while the rest got completely replaced in terms of profitability and performance. So, in May 2024 you can launch native ads on Argentina, Pakistan, Bangladesh, Japan and Taiwan for greater outcomes!

Updates on the best verticals for native ads

Unlike the top geos for native ads, the most converting verticals for this ad format in May 2024 have changed but not severely. Nutra niche has been replaced but Dating offers, while the rest remain the same: Gambling, Finance and Media.

• Gambling;
• Finance;
• Media;
• Dating.

Updates on the best geo-vertical bundles for native ads

• Gambling: BGD, PAK, MYS, DEU, BRA;
• Finance: ARG, FRA, MEX, USA, JPN;
• Media: TUN, IRQ, LBY, QAT;
• Dating: JPN, USA, DNK, NOR, SWE.

Conclusion

One of the main conditions for an affiliate marketer to gain profitable results from their campaigns is to be aware of what’s working in the industry right now. Some geos and verticals might show low performance over some periods, while the others on the contrary become trending. RichAds team knows that, so that’s why we publish the most profitable geos and niches for the top ad formats each month!

We at RichAds are also very interested in improving our platform, so along with the trends we keep it as functional and performing for users as possible. Now you can seamlessly run ad campaigns at RichAds on over 220 geos from Tier 3 to Tier 1, being able to optimize them and adjust the way you need! Start earning on launching advertising campaigns with RichAds’ traffic!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Best geos and verticals in May 2024 appeared first on RichAds Blog.

iGaming stands out as one of the most promising verticals in affiliate marketing. Recently, Anastasia, the CCO of the RichAds advertising network, appeared on the KJ Rocker podcast, where they delved into strategies for driving traffic to iGaming offers through pop traffic, optimal geos, and automated ad campaign management.

The article is structured as a question-answer session for your convenience, but at the end of the text, there will be a link to the podcast itself, which you can explore at your leisure.

Podcast participants

Anastasia Kazakova — commercial director of the RichAds advertising network. She joined the company in 2019 as a manager and previously worked with traffic in another company in the financial vertical.

KJ Rocker — founder of the KJ Rocker Blog. On his YouTube channel, KJ Rocker discusses marketing, affiliate marketing, internet advertising, and lead generation.

What is RichAds?

KJ: What is RichAds?

Anastasia: RichAds is an advertising company that provides traffic for any offer. We started with push traffic and succeeded, and in 2019, we ventured into pop traffic and are currently focused on this format as it performs well.

The advertising network offers highquality traffic from exclusive sources in 220 countries worldwide. All traffic is filtered through the best antifraud system on the market. The network delivers over 5 billion impressions daily. RichAds offers 5 advertising formats: push ads, popunder, native, direct click, inpage.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Top verticals and geos for pops ads

KJ: Let’s talk about pop traffic. What are the most popular verticals for pops?

Anastasia: iGaming is great for pops ads. It’s our largest vertical. Also, among the top verticals for pops in RichAds are Finance and Media.

KJ: What are the top geos for pops?

Anastasia: According to RichAds, the best geos for pops in iGaming are: Indonesia, Vietnam, Turkey, Malaysia, Japan, Egypt, Cameroon, Brazil, Vietnam, Bangladesh.

What changes have occurred in iGaming over the past 3 years?

KJ: If we assume 3 years ago that everyone would be running iGaming offers in Tier 2 and 3 countries, no one would have believed it, as everyone was focused on the US and Europe, but now it seems everything is changing. What has changed?

Anastasia: The situation is changing, and everyone is discovering new countries where Gambling is legalized. Also, Tier 2 and 3 countries simply have more people and potential target audiences.

Success in iGaming and unexpected geos

KJ: Let’s talk about deposits. In affiliate marketing, offers with deposits usually have poor conversion rates. How can one achieve success in the iGaming vertical?

Anastasia: Success in the iGaming vertical, like any other niche, is achieved through smart campaign setup and optimization. RichAds provides whitelists and numerous optimization features that help affiliates turn a profit. You can try various types of traffic in iGaming — popunder traffic, direct clicks, and push.

KJ: Let’s talk about Bangladesh. It’s a Muslim country, and on paper, there’s no target audience for iGaming there.

Anastasia: You would be very surprised to learn what people are actually interested in and what they do. Even if it’s a Muslim country, there are plenty of people interested in iGaming. Saudi Arabia is also a Muslim country, but people there are big fans of Gambling.

KJ: I think one of the most important takeaways from this podcast is — never mistake your assumptions for the real picture of the world — test!

How to promote iGaming offers

KJ: How to advertise iGaming offers?

Anastasia: It’s worth noting that not all users are avid gamers who only need to be shown a push notification, and they will immediately make a deposit. Therefore, it’s important to “warm up” the user with prelanders. On them, you provide the user with information about what the offer entails. Then, the user, intrigued by the prelander, moves on to the landing page where they have the opportunity to register and make a deposit.

Also, always study the country you’re working in. Each geo may have its own peculiarities.

• In Western European countries like the UK and Germany, sports betting and online casinos are popular among players.

• In Japan, players may be interested in popular Asian card games like Pai Gow and Mahjong.

• In the US, betting on American football matches and online poker games may be popular.

I can share a couple of tips that are worth using in RichAds for launching iGaming ad campaigns. Divide your campaigns into mobile and desktop. Mobile ones are more expensive. Target the newest OS or the most popular ones in that region.

In RichAds, you can see the popularity of different devices and choose the one that suits you best.

Also, don’t forget to optimize your campaigns. I have never seen successful campaigns that consistently produced good results without optimization for a long time. Limit your test budget. If you’ve deposited $5000, don’t launch a campaign with the full amount. Set up a campaign with a $500 budget and observe its results.

What features are available in RichAds for advertisers?

KJ: What support is available to advertisers in RichAds?

Anastasia: RichAds provides advertisers with all the necessary support: whitelists, bid advice, optimization tips, and much more. It all depends on the amount you start working with RichAds. The minimum deposit amount is $150, but if you deposit $500, you will be assigned a personal manager who will assist you in setting up and launching your advertising. If you deposit $3000, we can launch a fully managed account where the manager can create and optimize your campaigns.

Managers can help with:

1. bidding strategy,
2. landing page review,
3. creative review,
4. readymade whitelists,
5. bid advice,
6. campaign setup,
7. optimization,
8. postback setup,
9. profitable combinations and insights on where to drive traffic,
10. selecting geos,
11. setting up Automated rules.

KJ: Many affiliates are concerned about managed campaigns. Will my campaign be stolen or will information about it be passed on to third parties?

Anastasia: RichAds does not engage in such practices. I can assure you that we do not disclose information to outsiders or reveal the “inner workings” of RichAds. The company conducts its own tests and market research, and we do not need additional information from affiliates who cooperate with us.

KJ: What are managed advertising campaigns and how do they work?

Anastasia: If I were launching an advertising campaign, I would choose fully managed. The manager knows the platform and the source better, and they have internal information from RichAds that can lead to even greater ROI.

KJ: When you opt for automated campaign management, you don’t need to create creatives or optimize the campaign yourself — managers will handle everything for you. Since the advertising network’s managers better understand what works within their company and what deserves emphasis, I’ve done this many times with successful offers. I’ve been running campaigns on full automation for over 2 years now, and it works wonderfully. All you need to do is ensure that your trackers are set up correctly and simply pay for this feature.

Anastasia’s advice

KJ: What else would you like to share, any advice?

Anastasia: I would recommend starting with $3000 for fully automated campaigns in RichAds, or at least $500 so that the manager can guide you through the campaign setup.

The popularity of iGaming and pops ads is growing, so there’s simply no chance of a bad result here.

What is RichAds?
🔝 Push and pop ads,
🔼 Direct click traffic,
🔝 CPM for domain ads starts from $1.5,
⏫ CPC for push ads starts from $0.005,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 GEOs.

KJ Rocker podcast with Anastasia

The podcast also discusses conferences and how to behave at them. Anastasia talked about her education, starting work at RichAds, and much more.

RichAds YouTube channel features dozens of interviews with affiliate giants across various verticals.

Conclusion

The iGaming vertical and pops ads are strengthening their positions year by year. Don’t trust the internal know-it-all and test offers in different geos. If you haven’t tried RichAds managed advertising campaigns yet, now is the time to start. Cash for all!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Podcast with an expert: how to promote iGaming with pop traffic appeared first on RichAds Blog.

Promoting online Gambling offers via popunders is quite popular and commonly used by affiliate marketers. But are pop ads really that effective to promote online casinos and sportsbooks? Let’s find out!

We will share why you should consider popunder ads for online Gambling promotion, what GEOs are the most converting on this ad format and niche, along with providing tips on best practices while launching pop ads campaigns!

Why you should consider promoting online Gambling offers via popunders?

Popunder, pop ads or clickunder — is a new window that opens below the initial page, a user’s on. The popunder ad appears due to a user’s click on a special script on a publisher’s site. The new window that ‘popped’ contains a landing or prelanding.

Let’s get over the main reasons why you should consider utilising pop ads for promoting online Gambling and Betting offers.

The main reasons are:

• No restrictions on landing page content
  Many traffic sources set tight limitations on advertising online casinos and sportsbooks, for example, Google and Facebook. This turns into a constant pain for marketers who advertise on those platforms. But for pop ads there are no restrictions, as prelanding or landing pages might present any content.
• Easy to start a campaign on
  Popunder ads are one of the easiest ad formats to master. The only things required are a converting landing or prelanding page, since they are the only creative, and basic targeting parameters. Even a marketer who comes across this ad format for the time will take minutes to get their first ad campaign launched.
• Affordable bids with wide GEO coverage
  You can start a popunder campaign on almost any GEO at a relatively low price. For example, at RichAds ad network there are over 200 GEOs to start a pop ads campaign. The CPM bid starts from $0.5 for Tier 3, and from $1 for Tier 1.

Top GEOs to run pop ads for online Gambling and Betting offers

The most profitable GEOs to launch popunder campaigns promoting online casinos and sportsbooks are considered to be Tier 2 and Tier 3 regions.

If specified, the best performance of pop ads resulting in high conversions for online Gambling offers has been noticed in Brazil, Argentina and Peru. Recently Brazil has finally approved a regulatory law for online Gambling and betting, so such companies can operate legally within the country, if given the licence. Also the Asian region is worth mentioning, as Philippines, India and Indonesia bring really good conversions on online Gambling offers promoted with pops traffic.

Without any doubt, the most interest is in Tier 1 GEOs — the USA that possess about 58 million active gamblers, along with Germany and Great Britain with 29 million each. Anyway, these GEOs might suit more experienced marketers, who have more expertise, target audience knowledge and have been working with online Gambling traffic along with pop ads advertising for some time.

Top GEOs to promote iGaming offers via pop ads at RichAds ad network

RichAds has been providing marketers with the opportunity to run popunder campaigns for online casinos and sportsbooks for many years. We’ve had a look at our platform data and figured what GEOs convert the best for pop ads in this niche. Let’s have a look!

• USA;
• Indonesia;
• Vietnam;
• Brazil;
• Bangladesh;
• India;
• Thailand.

Regularly we share a report on the best GEOs and verticals that bring the highest profit. Follow our tag “The best GEOs and verticals” to know what’s trending right now and profit off!

Approaches to create popunder landings for iGaming offers

The most important part of any popunder campaign is a landing page, sometimes sequenced with a prelanding. They serve as the only creative required, and provide campaigns with most conversions, as they encourage users to complete targeting actions such as registering or depositing. Some CPA networks might provide you with a landing page for the offer.

Now we will have a look at two most popular and effective popunder creative making approaches for online casino and sportsbook promotion.

1. Prelanding + landing

Prelanding page — is an interactive page serving as a mid stage between the initial page the user was on, and the landing page with the actual offer.

Usually it contains a ‘fortune wheel’ or somewhat alike with a couple of free spins. As soon as they’re up the user is given the offer to take their prize or a bonus, and if agreed — they get redirected to the landing page to register or make a deposit. This approach is effective as it gives gamblers the feeling of wins and prizes they might easily get.

2. All-in-one landing page

Popunder traffic can be utilised with an all-in-one landing page, on which users will get redirected right away. There, users usually get shown the bonuses they will get after registering, and the registration form below.

It’s important that the bonuses must be clear and comprehensive, along with a simple registration form, for example by email or a phone number. Otherwise there’s a great chance of confusing a potential client by overwhelming them with info, thus scaring them away!

Worth mentioning, that popunders — are a very aggressive ad format, so the landing page must be simple and light enough in order for users to get to see the offer! If the page loads fast, shows the important first, it is more likely for the potential clients to catch the main offer before they close it in a hurry.

Tips to setup a profitable pop ads campaign for online Gambling offers

Handling the setup and launch of a popunder or clickunder campaign is not that hard. Nonetheless, there are things that if followed might bring better results while promoting not only online Gambling offers, but any vertical!

Let’s go over the main things to consider while launching a pop ads campaign at RichAds ad network.

What to consider while starting popunder campaign for iGaming offers:

• Check if the landing’s properly localised
  Landing page is what brings results and conversions to your pop ads campaign, thus it must be preserved so that users don’t run into obstacles while exploring it for the first time. Make sure the online casino or sportsbook site you’re about to advertise is properly translated into needed language and provides all the popular payment methods in the targeted region.
  
  It’s very important to pay attention at page loading speed, because none would wait for the ad to show even extra seconds. So it’s recommended that the page should weigh no more than optimal 200 Kb and the server is located closest to the users. To get a suitable server connection, it is recommended to use CDN or VPS, such as CloudFlare. For a free hosting domain you can look up TimeWeb.
• Choose the optimal CPM bid
  To get a proper traffic volume for the selected GEO and targeting parameters, the right CPM (cost per mille) bid must be set, which is how much you pay for 1000 impressions. If your bid is too high, you’ll run out of budget pretty quick, and won’t get enough data to analyse the audience. If you set it too low, there’s a chance that you won’t get any traffic at all!
  
  To get to know what bid would best suit your offer promotion, you can contact your manager at RichAds. Also RichAds offers a unique in-house feature Predictor — an AI-based system, that predicts the amount of traffic you will get by selected CPM bid.

• Start off Premium traffic sources
  At RichAds ad network all traffic sources are divided into four groups: Premium, Standard, Renatant and New. Premium traffic sources are the sources that perform the best on any vertical offer and will bring you the first results and conversions. They’re perfect to test your campaign and adjust parameters, while turning on the rest groups is handy for scaling campaigns.

• Optimize your popunder campaign with platform’s features
  Both analysis and optimization of your popunder campaign play a very important role in its success, as you add the most converting sources in whitelists, and the non-converting to blocklists. But doing it manually is very boring work.
  
  Our platform RichAds provides an easier way — Automated rules, so the sources will be sorted automatically into either white- or blocklists by certain criterias. Also you might want to consider setting up already in Performance mode, which updates fresh whitelists weekly and adds them to your campaign. More on popunder campaign optimisation you can read here.

You can check out our article on launching a successful pop ads campaign to get a detailed guide!

Start profitable pop ads campaigns for online Gambling at RichAds

Popunder traffic is one of the most effective ways to promote online Gambling offers and the iGaming niche in general. Simplicity and enormous traffic volumes allow pop ads to reach every bit of audience and bring profits for every time a year.

We consider pop ads as the future of affiliate marketing and online Gambling traffic advertising. So we suggest you don’t wait for too long before launching your first pops campaign, which you can do right now at RichAds ad network!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to promote online Gambling on popunders appeared first on RichAds Blog.

Every month RichAds gathers insights on the best GEOs and verticals for powerful ad formats and shares in the short report.

This time we will reveal the best GEOs and verticals in December 2023 for such ad formats as Push ads, iOS In-page push ads, Pop ads and Direct Click, gathered from RichAds ad networks inner statistics!

If you want to get the highest profits at RichAds, follow the tag “Best GEOs and verticals” and keep abreast of all the trends.

Push ads in December 2023 at RichAds ad network

Push ads are a format that shows ads that look like notifications from messengers. They can be shown only if users have already subscribed to them by allowing notifications on publisher’s site. At RichAds the Push ads format has been a top volume and effectiveness traffic source for many years!

Updates on the best GEOs for Push ads

At RichAds advertising network, comparing to November the situation with the best GEOs for push hasn’t changed severely. Pakistan has left the list of top GEOs, being replaced by Russia. While other top converting GEOs remain: USA, Indonesia, India, Brazil and Bangladesh.

Updates on the best verticals for Push ads

Just as GEOs the top converting verticals for Push ads haven’t changed a lot. Last month top vertical of Finance got replaced by Dating in December. Others of Gambling, Antivirus and Betting are still converting high on our platform second month in a row!

• Gambling;
• Antivirus;
• Betting;
• Dating.

Updates on the best GEO-vertical bundles for Push ads

Top-notch bundles to test for Push ads this month:

• Gambling: IDN, BRA, BGL, THA, RUS;
• Antivirus: USA, JPN, CAN, DEU, ARG;
• Betting: BRA, VNM, BGD, IND, NGA;
• Dating: IND, USA.

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $1.5,
⏫ CPC for push ads starts from $0.003,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 GEOs.

iOS In-page Push ads in December 2023 at RichAds ad network

In-page Push ads are a format that allows to show push ads to iOS users, since the devices’ OS doesn’t allow to show ads on subscription basis. The In-page push ads solve a quite crucial issue with targeting a certain audience based on device preferences.

Updates on the best GEOs for iOS In-page Push ads

At RichAds we noticed that the top GEOs for In-page Push ads have somewhat changed. Türkiye and China dropped out of the list in favour for Poland and Vietnam. The rest top converting GEOs remained the same from November — USA, Indonesia, India and Thailand.

Updates on the best verticals for In-page Push ads

The situation with the best converting verticals for In-page Push ads, comparing to November, haven’t much changed as well. Instead of Antivirus, good results are reached on Sweepstakes as it takes the top place in the list. As of the others, they strongly hold their positions for two months straight: Gambling, Betting and Dating.

• Sweepstakes;
• Gambling;
• Betting;
• Dating.

Updates on the best GEO-vertical bundles for In-page Push ads

Top-notch bundles to test for In-page push ads this month:

• Sweepstakes: USA, RUS, AUS, LVA;
• Gambling: IDN, VNM, THA, MYS, TUR;
• Betting: EGY, VNM, NGA, ARG, ZMB;
• Dating: IND, USA, ITA, DEU, RUS.

Pop ads in December 2023 at RichAds ad network

Pop ads have been around for decades, being one of the oldest ad formats on the internet. In our case one of the oldest means there’s a reason for it being here all those years — relatively cheap bid and enormous traffic volumes along with high CR!

Updates on the best GEOs for Pop ads

According to our ad network the best converting GEOs for Pops in December have slightly transformed, in comparison with November. Japan and Bangladesh has left the top, letting Türkiye and Malaysia to take the floor. But the major situation is still the same as last month due to the rest of the top remaining: USA, Indonesia, Russia and Vietnam.

Updates on the best verticals for Pop ads

As comparing to November top, the best verticals for Pop ads remain almost the same, except for Finance vertical pushing E-Commerce out this month. The three top verticals for pops are the same as almost for 4th month in a row now: Gambling, Betting and Media.

• Gambling;
• Media;
• Finance;
• Betting.

Updates on the best GEO-vertical bundles for Pop ads

Top-notch bundles to test for Pop ads this month:

• Gambling: IDN, VNM, TUR, MYS, NZL;
• Media: RUS, USA;
• Finance: USA, ESP, ARG, ITA, POL;
• Betting: EGY, CMR, BRA, VNM, BGD.

Direct Click ads in December 2023 at RichAds ad network

Direct Click ads are considered to be a relatively young ad format, yet very successful. As soon as a user misspells a URL-address they get redirected to a prepared domain with a landing page. The format possesses yet not fully unleashed power, but already shows great results in our ad network!

Updates on the best GEOs for Direct Click ads

According to our platform the most converting GEOs for Direct Click in December have slightly changed, in comparison with November. France has left the top, letting Russia to take it. But the overall situation is the same: USA, Indonesia, Brazil, Thailand and Great Britain.

Updates on the best verticals for Direct Click ads

In comparison to the best verticals for Direct Click in November, the December top situation begs to differ. This time, Finance vertical got kicked out and replaced by Dating. Apart from that, the top looks similar to the past couple of months: Gambling, E-Commerce and Telecom.

• Gambling;
• E-Commerce;
• Telecom;
• Dating.

Updates on the best GEO-vertical bundles for Direct Click ads

Top-notch bundles to test for Direct Click ads this month:

• Gambling: IDN, THA, MYS, BRA, JPN;
• E-Commerce: BRA, USA, GBR, POL;
• Telecom: RUS, TJK, CHL, USA;
• Dating: JPN, GBR, USA.

Now that you’re up-to-date on the recent trends and effective methods on advertising formats, GEOs and verticals, it’s time to take action!

At RichAds ad network you can launch your campaign on any of these formats and get quality traffic. It’s time to end the year with the most profitable December!

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $1.5,
⏫ CPC for push ads starts from $0.003,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 GEOs.

The post The best GEOs and verticals in December 2023 appeared first on RichAds Blog.