Pop-up and popunder ads are the ad formats that demand very little in terms of creatives but can deliver great profits. But what do they actually consist of that makes them so effective?

Here, we gathered the most vivid pop-up and popunder ads examples for leading verticals!

In this article we will show over 20 pop-up and popunder ads landing and pre-landing pages examples for the best verticals.

What is a landing page?

Landing page is a web page that opens in a pop ads tab and presents the offer. On pops it appears after a user clicks anywhere on a publisher’s website with a special script, depending on whether it’s pop-up or popunder ad, above or under the initial browser window.

For pop ads, a landing page is the only creative needed to advertise. Landings preserve everything needed to engage the audience and lead them into performing the targeted action. Usually they appear with a themed visual based on the niche, simple offer description and a strong call to action. Landing page is purposed to convert even the audience that isn’t initially interested in the product into clients, thus it must cover all angles.

Below we listed some advice to follow while composing pop-up or popunder landing pages. Keep them in mind as of some the performance of your promotion will depend!

Tips for landing page creation on pop-up and popunder ads:

• Make sure the page loading speed is optimal.
  Since people don’t expect the landing page on pop-up and popunders to appear, no one will wait for it to load. So as soon as it opens, users will have less than a couple seconds to evaluate the offer while leaning to close the new tab.
  
  It’s recommended that the page should weigh no more than optimal 200 Kb and load faster than 1 second. To lighten the weight you can compress images using such services as TinyPNG, Kraken.io or JPEGmini. Loading speed can be increased with locating the server the closest to a potential user, for example, by using fast hosting like TimeWeb, and connecting CDN or VPS.
• Check if the page is properly localised.
  As landing page is the first place users will learn about the offer, it must seamless to explore. Make sure the page is properly translated into language of the targeted audience and presents all the popular payment methods in the region.
• Research your competitors.
  In order to keep your pop-up or popunder advertising up-to-date, you might have a peek at what others do via affiliate spy tools. For pop ads you can look, for example, at SpyPop free service, which lists landing pages filtered by regions.
  
  There’s no need to make an exact copy of a landing page you’ve seen, but to know what’s trending right now in the approaches and working for other advertisers.

Pre-landing pages for pop ads

Apart from a landing page, on pops there is also another form of advertising — a pre-landing page. Usually a pre-lander comes before the landing page, and serves as a warm-up for the audience to increase engagement and familiarise with the product. Then, the users get redirected to the landing page with the main offer.

Pre-landing pages might contain interactive elements to engage the audience properly. Depending on the niche, the interactive elements will vary, for example, Gambling offers’ pre-landing pages will offer users a ‘freespin wheel’, and E-Commerce offers will offer a survey on the preferable clothes.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

20 pop-up and popunder ads examples for top niches

In this part we will break-down the landing pages structure by examples of pop-up and popunder ads for leading verticals according to RichAds ad network’s data.

Pop-up and popunder ads examples will be shown for the offers of:

• Gambling;
• Betting;
• Finance;
• E-Commerce;
• Media.

1. Gambling offers example on pop-up and popunder ads

Gambling is one of the top verticals to promote on pop-up and popunder ads, so there are plenty of examples what it should look like. The headline usually highlights main features of the offer, for example, time limited bonuses upon registration which form is placed below. The main call to action button is to “Join”, “Play” or “Create account”.

Main points of Gambling landing pages on pop-up and popunder ads:

• Simple registration form.
  There’s no need to overwhelm the audience will many fields to fill while registering as it might scare the users off. Stick to the email or mobile phone to start as following steps will demand more info towards the target action.
• Payment methods showcase.
  Since of the targeted action for online casino offers is to deposit, it is recommended to present the payment methods on the landing page. Thus, users will see that it’s simple to top-up their balance the way they want.

More examples of pop-up and popunder ads for Gambling offers:

2. Betting offers example on pop-up and popunder ads

Betting promotion on pop-up and popunder ads is an example of the most straightforward approaches. Such offers’ landing pages usually present the platform that shows bets tables or popular sports events happening at the moment. Users prefer to see the main features of sportsbook right away.

Main points of Betting landing pages on pop-up and popunder ads:

• Up-to-date sports events.
  Betting audience shows high activity during big events, so it’s important to highlight big tournament such as Football World Cup on the landing page.
• Emphasizing simple withdrawals.
  For Betting vertical the opportunity to withdraw funds is of high value for the users. Keep in mind that people place bets usually to earn money, so it’s essential for them to see that they can withdraw them fast and easy.

More examples of pop-up and popunder ads for Betting offers:

3. Finance offers example on pop-up and popunder ads

Finance landing pages on pop-up and popunder traffic usually approach the audience softly. Landing page doesn’t reveal the platform straight away, starting only with highlighting main features whether it’s a trading or investing platform. The main point is to demonstrate how easy it is to start earning on the product without losing anything.

Main points of Finance landing pages on pop-up and popunder ads:

• Easy-to-learn showcase.
  People might feel afraid joining complicated platforms, so on the landing page you can highlight providing guidance. The simpler it seems to start, the more engaged users will get along the way.
• Verified and secure.
  Users don’t want to part with their money straight away. So in order for the landing page to work, you might want to add clients’ reviews or other forms of proving the product’s effectiveness.

More examples of pop-up and popunder ads for Finance offers:

4. E-Commerce offers example on pop-up and popunder ads

E-Commerce offers on pop-up and popunder ads usually present the main page of the online shop. The landing page might showcase seasonal products, goods for sale and gifts for big purchases. The main point is to demonstrate the rich catalogue and that anything can be get as easy as in a physical shop.

Main points of E-Commerce landing pages on pop-up and popunder ads:

• Benefit of the deals.
  In order to push users towards performing the targeted action you might highlight how beneficial the purchase really is on the landing page. Listing seasonal discounts or time-limited sales on the main page is highly effective.
• Seamless shipping.
  Any user expects their goods to be delivered in time and without problems while ordering online. This can be highlighted right in headline of the landing page to ensure users see all the advantages.

More examples of pop-up and popunder ads for E-Commerce offers:

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

5. Media offers example on pop-up and popunder ads

Media vertical is so-called an ‘umbrella niche’ that actually might include many different offers from personal blogs to YouTube channels. Landing pages for Media offers usually show the advertising resource straight away, highlighting methods to subscribe to it and get updates on the new content.

Main points of Media landing pages on pop-up and popunder ads:

• New content updates notifications.
  Highlight that users can keep in touch with the resource and new updates, such as subscribing to the mailing or bookmarking.

More examples of pop-up and popunder ads for Media offers:

Conclusion

Now you know what effective pop-up and popunder ads might look like by the examples in this article. We showed the most popular approaches used to compose landing pages for the verticals, but you might add some details from one to another. The only things that matter are keeping it simple, optimizing the page so it loads fast and properly describing the products.

We at RichAds have been working with pop-up and popunder traffic for many years, and are dedicated t make our platform the best to run these formats. You can launch an ad campaign on pops traffic right now on over 220 geos from Tier 3 to Tier 1! Start earning on pop ads with RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post 20+ examples of effective pop-up and popunder ads appeared first on RichAds Blog.

Landing pages are one of the most important parts of your marketing strategy, since they serve to approach and provide the audience a sales page to increase chances of performing a target action and conversion. But what if you are not a tech savvy who is still in need of a custom landing page?

Here, you will find a list of the 20 best landing page builder tools and apps in affiliate marketing to help you get a hold of creating a converting landing page with minimal efforts, prepared for you by RichAds ad network!

What’s the difference between regular website makers and landing page creator tools or software?

In fact, any kind of a webpage or website builder can be used to create a landing page. After all, any landing or pre-landing (pre-lander) page is just a web page.

However, the difference between regular website makers and landing page builder software is the the latter focuses solely on creating a single page lander to encourage the lead to click the CTA button and proceed to the offer. Any kind of a distraction, design features, options that could take the viewers attention away such as the menu is going to avoided in building a landing page.

The main components of a landing page include:

• Headline;
• Engaging content that captures the user’s attention;
• Compelling Call to Action.

The landing page builders for affiliate marketing understand that these elements are required to create a converting landing page while other unnecessary features are discarded. This also helps to improve the page loading speed, reducing the components that overload the page.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

20+ best landing page builders

Now it’s time to reveal the list of the landing page creation tools that are going to be overviewed in this ranking. Below you will find over 20 services for landing page creation for any marketing strategy and affiliate marketing.

Top landing page builders for affiliate marketing

At first we will overview the best landing page builders for affiliate marketing strategies and dedicated to ease the work process of an affiliate.

1. Unbounce

Unbounce is an online landing page builder tool that provides a platform to create responsive, mobile-optimized landing pages without any design or coding skills. Their innovative A/B testing tools make it easy to optimize your LP for conversions like a pro.

Their other features include unlimited customization, SEO-friendly URLs, mobile optimization, and a drag-and-drop builder with many prepared layouts and templates. You can even personalize the content based on the target audience, the tone of voice and the traffic source.

Unbounce provides four different plans, with the cheapest starting at $74 per month, and the most expensive one of over $649 with extended usage limits and features.This app aims to create responsive mobile-optimized landing pages without any design or coding skills, making Unbounce one of the top landing page builders today.

2. Traff.is

Traffis is not just a landing page marketplace, but a full-service solution for affiliate marketers, featuring:

• 1000+ pre-built landing pages, PWAs, and apps for all the popular verticals on the market;
• Built-in tracking, cloaking, domains, postbacks, and complete traffic analytics.

You can also use ready-made pre-landers or add your own to your profile.

Traff.is provides many pricing plans, while the cheapest one with all the needed basics will cost $49 a month.

3. Instapage

Instapage has all the features expected of a good landing page builder software. The top features of Instapage are its drag-and-drop functionality and its customizable templates. You can easily use templates and layouts to make edits without a need for an IT person! This landing page builder also offers a variety of integrations and features for Google, Facebook, and Retargeting ads.

This landing page building solution has mostly two main benefits. The first one is that you can easily create high-converting templates that match your company goals. Secondly, they offer various solutions designed specifically for affiliate marketing, helping their users to get more conversions.

Instapage comes with only one plan of $199 per month. It comes with unlimited conversions, 30 landing pages, and hosting. Also, you can request a demo to determine a personal customised plan. The free trial for Instapage is 14 days.

4. ClickFunnels

ClickFunnels is not only one of the best landing page creator software tools, but also a complete marketing and funnel solution to launch campaigns. Its features include customizable templates and built-in page analytics, and various elements that are absent from other landing page tools such as membership content, surveys, video pop-ups, and more. It’s also very easy to modify the design of the lander with its drag-and-drop elements.

Clickfunnels’s cheapest plan is priced at $81 per month, which comes with unlimited funnels and landing pages. The second tariff offers extended limit on workspaces and team members to streamline efforts of different people in a team.

5. LeadPages

Leadpages is one of the most popular landing page builder apps that provides services for businesses and individuals. This landing page builder also offers over 160 templates with free templates sorted by conversion rate (highest converting templates to lowest), making finding the right template much simpler. Leadpages also has an A/B testing feature which allows you to see your landing page’s results in real-time and make changes accordingly for more conversions.

Other top features include integrations with over 40 platforms to maximize your potential reach, good customer service, and one-month free hosting when paid annually.

They offer three plans: Starter (37$ per month), Pro ($74 per month), Advanced with a personal defined price, and a free trial. The Pro package unlocks A/B testing while the Advanced unlocks integrations. All plans included free hosting, unlimited landing pages, traffic, and conversions, making it easy to get started quickly.

6. LanderBolt

LanderBolt is a landing page creator solution that offers you a complete package for lead generation, conversion, and optimization. This visual landing page builder tool can create up to one thousand variations for a single landing page. It allows you to test and find the best combination of elements that delivers the maximum results for your campaigns. 

For instance, you can create three landing pages that look exactly the same, except for the headline. Or the font. Or the sales copy. Or the background. In short, any element of the page can be changed and tested. It’s the first tool of its kind and is very easy to use. Plus to that, the pages are made to handle any amount of traffic and will load faster due to in-house developments.

Landerbolt has a 30 days free trial period, after which it will cost from $97 a month.

7. Swipe Pages

Swipe Pages is one of the specialised best landing page builder software for affiliate marketing needs. The platform provides a tool to create optimized AMP landing pages for different devices with a no-code technology based on templates.

This landing page creation tools offers a easy to use solution to launch landing pages on desktop while accessible to customize over 40 prepared templates and a mobile page builder from scratch. The accelerated pages technology provides a stable performance decreasing bounce rate by minimizing the loading speed. Also you can deploy the page on your domain with a code optimization, CDN connection and image compression by the solution.

The minimal price for Swipe Pages starts from $29 a month with unlimited pages, funnels, 20000 traffic volumes coverage and a custom domain. You can look up a marketer plan for $69 per month as it enhances the custom domains amount, allowed traffic volume up to 50000, and grants access to server side A/B testing.

8. PureLander

PureLander is one of the most popular landing page builders for affiliate marketing, offering only those features and functionality useful for an affiliate. It may not be as popular as the ones mentioned above, but this certainly does its job well when it comes to creating effective yet simple lead pages for promoting affiliate offers.

One of its most notable features is that it contains hundreds of mobile and desktop templates that are based on top-performing landing pages used by affiliate marketers today. Because these have been proven to work in various niches, the extra cost by split testing landing pages is reduced.

Probably the best part about PureLander is its price. For only $25 for six months, it is the cheapest landing page builder app or online platform you can find today. It also has a landing page ripper, an import function, and extra elements such as exit pop-ups and count-down timers.

9. Landingi

Landingi is a marketing platform that helps you run landing pages with ease. The intuitive design tool comes full of 300+ templates to suit different industries and bring in customers for your affiliate business faster than ever! The pixel-perfect, drag-and-drop builder lets you quickly create, launch, and optimize digital assets, like landing pages, pop-ups, microsites or one-pagers.

This is a great landing page builder for beginners. They have templates that are great for affiliate marketers, especially when it comes to lead generation. Landingi also offers 40 integrations that can help automate everything you need when running an effective campaign. The AI assistance provides help with text, SEO and images, making it a modern landing page generator software.

Their cheapest plan costs $24 per month, which comes with a custom domain, 5 thousand visitors, and 10 landing page assets. However, if you want it to include access to A/B testing and advanced builder features like global JS, the Professional plan will cost you $57 a month.

10. ShortStack

ShortStack is a complete landing page builders solution providing opportunities to engage the audience with a maximum functionality. That includes adding such templates as quizzes, contests and hashtag giveaways along with drag-and-drop landing page creation tools.

They have over 100+ pre-made templates that you can choose from, so there’s no need to start from scratch unless you really want to. And they’re constantly adding new ones, too. Plus, every template comes with unlimited design options, so it’ll look just how you want it to look when done.

Their cheapest plan is worth $79 per month and is limited to 10 thousand entries. If you need more, then you’ll have to upgrade to pricier plans, the highest of which is worth $200 per month with extended entry capabilities.

Best landing page builders for any marketing strategy

Now let’s move on the website and landing page builders solutions that can be also used for any strategy and provide more complex marketing tools.

11. Hubspot

Hubspot is initially known as a brand that provides access to many marketing tools. One of them is a free landing page creation platform that offers extent functionality to engage leads. These include animated videos, slide-in pop-ups, countdown timers, contact forms, and signup forms. This landing page builder also offers a drag-and-drop interface that is easy to use and makes it a breeze to create a lead capture page.

Hubspot’s landing page builder is initially free to use. However, if you want to use a custom domain and remove the Hubspot branding, you would have to sign up for any of the marketing hub’s plans.

12. Wix

Wix is a complete website building solution often used to create landing pages for funnels and affiliate marketing campaigns. 900+ free, customizable website templates, strategically researched and tailored for every industry.

Wix provides a secure web hosting, custom domain a full tailored solution for business needs. The landing page building platform also includes AI assistance to customize pages by prompts. Multi-cloud hosting ensures 99.9% uptime, even during traffic spikes.

The cheapest plan for marketer to got with at Wix starts at $29 a month and includes 50 Gb of free space storage, basic marketing suite, basic site analytics and a free domain per year. There’s a cheaper plan for only $17 a month with lite marketing suite and narrowed storage space. The tariffs to enhance storage space and landing page builders tools start from a Business plan for $36 per month.

13. Elementor

Elementor is a no-coding WordPress-based landing page and funnel builder app with a drag-and-drop template tool to create and design your website. This landing page builder software provides 100+ of widgets and an extensive library of website kits. It also allows to integrate with an already existing WordPress solutions offering customizable solutions.

The Elementor’s hosting is powered by Google Cloud infrastructure which provides a high loading speed and stable uptime. The markets of the website are diverse: from a portfolio/CV page to a complete desktop+mobile responsive landing pages.

The essential pack’s cost starts at $59 a year, while lacking several features to work with pop-up builder and custom code access. The advanced plan is a bit more expensive, $99 a year, but now providing extensive landing page building tools along with pro widgets and up to 3 site hosting.

14. Carrd

Carrd is an universal landing page and website building platform that allows to create any type of page from a personal blog to a converting marketing website. All of the features are accessible no-code so that you only need to choose the suiting template and customize them.

This landing page builder also provides an opportunity to add responsiveness to web pages so that they may look correctly on both desktops and mobile devices. All is performed via drag-and-drop system of prepared layout and landing page templates listed in the tool’s library.

The main benefit of the Carrd is that it’s free. You can enhance the functionality for only $19 a year, getting custom domains, three site limit, widgets, embeds, Google Analytics dashboard and no branding.

15. ConvertKit

ConvertKit is an email marketing and automation platform, providing many solutions to create and optimize marketing funnels, including a landing page building tool. While the platform mostly focuses on email marketing solutions, it also features tools to create comprehensive landers and monetize them.

The landing page builders possesses tools to build and customize a landing page with drag-and-drop templates, extensive library of stock high-quality photos and responsive designs. Includes all kinds of landing page by functionality, from lead magnets to course sign up page along with SEO optimization and detailed analytics dashboard.

The basic functionality platform is free to use, while to access landing page building features is required to sign up for a plan of $25 a month, if you select that expected audience will be below 1000 users. The app also offers a 14 days free trial to evaluate the product.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

16. Moosend

Moosend is an email marketing and automation software that includes a service for landing pages creation to improve funnels. The platform provides a simple to use drag and drop editor to build landing pages with templates and without any designer assistance.

Moosend has also implemented all the side service solutions to enhance the performance of the landing page builder. The high loading speed is secured with Moosend’s CDN that puts the content in many places at once, providing superior coverage to users. The pages can be made responsive on any device, while still are available to be filled with widgets such as a countdown timer, sign up form, etc.

The free landing page builder trial period longs 30 days with access to every feature for 1 project. The Pro version of the landing page building platform costs $9 a month, providing unlimited access to most of the features.

17. Active Campaign

Active Campaign is another email marketing solution, offering AI-powered functionality in launching marketing campaigns with automated funnels. The landing page creation tool is narrowed to provide with a one-page website that can gather audience’s attention and is easily customized.

At Active Campaign’s landing page builder platform you get hundreds of templates to set for the web page, along with numerous block and layouts to customize it. Custom widgets, images and buttons can help you to build a landing page with attractive design and a strong call-to-action.

The cheapest plan with access to the landing page creator software goes by Plus version and will cost $49 a month.

18. Woorise

Woorise is a lead generation and marketing platform that allows users to create a wide range of interactive campaigns such as landing pages, forms, surveys, quizzes, viral giveaways and contests, accept payments. The landing page builder from Woorise is highly oriented for affiliate marketing area, as it even provides a special functionality to run pop-up campaigns more effeciently.

The landing page creator works by constructing blocks on the page an applying templates from the inner library. Each template is conversion-optimized and mobile-responsive, hence building a landing page for multi-device campaigns is quite easy. The design functionality is extensive, starting from various elements to add such as text, images, form, YouTube videos and embeds, audio, columns, spaces, payment buttons.

The basic functionality can be got as cheap as $23 a month, while most of the features will be locked apart from unlimited launching campaigns for 1000 entries/month. The Grow plan for $39 per month increases the allowed users amount to enter the page along with widgets and integration. The landing page building solution is fully covered at Pro plan starting at $79/month, now featuring a custom domain and users’ entry point of 10000/month.

19. Thrive Themes Architect

Thrive Themes is a business oriented marketing solution with many tools for email marketing, website and landing page creation. The platform provides a drag-and-drop templates based landing page building app to enhance funnels and efficiently engage audience right to the conversion point.

Thrive Themes Architect is among the best landing page builders judging by the features you can apply to the pages. From simple widgets to fully customizable elements to tune down the campaign the way you want. There are over 300 templates that seamlessly lay upon the website without any cost of the performance.

The Thrive Architect can be access by the price of $99 – $199 per year, offering plans from Basic to Pro with difference in the feature-rich functionality. Also, the Architect can be accessed in the Thrive Themes bundle suit for only $500 a year along with extensive marketing tools.

20. Duda

Duda is a more of a website building solution in general, rather than a specialised landing page creation tool. But nonetheless, Duda provides a great platform to create and deploy landing pages for marketing purposes, including SEO, built-in communications assets and AI-powered content generator functionality.

With such a landing page building service as Duda’s you can adjust the website the way you want up to creating your custom widgets to add them up. You can set the already prepared templates at the drag-and-drop editor or get some new ones with AI based content creation.

The cheapest plan starts at $19 a month, while you can get only 1 free site with AWS hosting, while each new added site will be at cost of $14.25 per month. You can go up further for Team plan, having more members to access the account and lower price to maintain more landing pages.

21. BeeFree

BeeFree is initially a platform to build HTML emails, but they also provide landing page building solutions for mobile and desktop devices. The platform features various customizable responsive templates in the library. The content and structure can be adjusted via adding widgets, basic content blocks, buttons, embed elements, etc.

At BeeFree there’s a free plan by which you can create an account and start using basic features for free, while advance functionality is available by $25 a month. You can request a free trial period for 15 days while signing up for Professional or Business plans.

Conclusion

Landing pages are a great way to provide an initial touchpoint for your customers. They can be expensive and time-consuming to create, but with the right landing page builder, you’ll find it easier than ever before to make lead capture pages that attract potential buyers while also reducing the cost of testing what works best for your niche. 

We at RichAds are perfectly aware of the challenges and preparing a converting advertising strategy, so we’ve made our platform fit for affiliates’ specific needs. With us you can launch an ad campaign on push, in-page, pops, domain redirect and native traffic on over 220 geos from Tier 3 to Tier 1. Also, you get access to the top-notch automation and optimization tools, such as an in-house feature Performance mode that automatically adds new whitelists, best converting sources, to your campaign weekly. Run profitable ad campaign on RichAds’ quality traffic!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post 20 best landing page builder tools appeared first on RichAds Blog.

In the affiliate marketing pre-landing pages perform as a boost for ad campaigns, as they warm-up the audience for the offer and provide a first step to it. But what approaches exist for pre-landers? Do verticals affect the way a pre-lander should look?

RichAds ad network‘s team will get into prelanders for top verticals in the affiliate marketing, and determine how to utilise them.

In this article we will tell the purpose of pre-landers, share tips on creating pre-landing pages, and show pre-landing page examples in the affiliate marketing.

Why do we need a pre-lander?

In the affiliate marketing, a pre-landing page “warms up” the audience before they perform a desired action. It helps the users to get familiar with the offer and highlights why they need it.

Prelanders are commonly used for advertising with popunders, since there’s only one creative needed for pops — a landing page, pre-landing pages serve as a doorway to get audience warmed-up. Prelanding pages are also used to promote with native ads and push ads. In either case, pre-landers aim to ensure engagement with the offer and further intention to proceed.

What does a pre-lander do?

1. Increases user’s interest in the product
   Pre-landers aim to make the first interaction with the product as much engaging as possible. They provide a highlight of the experience people expect to get in the offer the most.
2. Provides comprehensive information
   Prelanders present the offer in a shortened yet illustrative manner, so that users can get a fast hint on the product.
3. Clearly demonstrates the results
   Sometimes pre-landers present not only the offer but the expected outcome of its usage. That increases the value of the product in the eyes of the audience, as they get the picture of it as a whole.
4. Increases motivation resulting in getting leads
   As pre-landers perform all the actions to advertise the offer in the stage before actually getting to it, the more they get — the higher the motivation is to use it as they see it.
5. Eliminates untargeted traffic
   With pre-landers the audience is more likely to get the main idea of the offer and what to expect next. That results in increasing conversions from the already interested part of users, and filtering the part that is not the targeted audience.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

What should we consider while creating a pre-landing page in the affiliate marketing?

Since a pre-landing page serves as a doorway from the ad to the offer, it’s important for a prelander to make the right impression on the audience. In order to increase the performance of the pre-landing page, you may consider the following: target audience portrait, providing reviews for the product, and approaching via storytelling.

1. Determine the target audience

First, you need to define the portrait of the audience you want to target by the prelander. You might start off with what the targeted audience expect from the offer, what outcome they want to see, and how to show all of that in a maximum efficient and representative manner. This way, it will be easier to create a unique selling proposition and highlight the benefits that ‘hook’ the user, hence, securing guaranteed lead generation.

Also, a well-compiled pre-landing page increase the CR as you can utilise different approaches to the every bit of the audience.

2. Provide a showcase of warranties or reviews

Usually, to increase audience loyalty, product reviews are posted on pre-landing pages. You can also build customers’ trust with:

• product certificates;
• medically confirmed product safety;
• celebrity interviews;
• reviews and feedback from opinion leaders (e.g. a world poker champion);
• warranties on the product or results.

3. Utilise storytelling

It is a marketing tool that uses cases and stories to encourage the target audience to perform the intended action. Simply put, tell the user an interesting story about your product.

Try to avoid:

• humor, otherwise, the user will quickly lose their trust in the product;
• aggressive encouragement and cheesy calls to action;
• obvious deceptive practices and scams.

Pre-landing pages examples for 10 top verticals in the affiliate marketing

In this part we will show some examples and approaches of pre-landers in the affiliate marketing. Note, that prelanding pages for verticals might vary in the terms of functionality of the pre-lander or approaches of the ‘hook-up’.

We will show examples of the pre-landing pages for following 10 affiliate marketing verticals:

1. E-Commerce

The purpose of the pre-landing page: to show the catalogue of the most interesting products; imply the idea how easy it is to purchase; demonstrate that users even win by buying here at these prices.

Pre-landers for E-Commerce offers vary depending on the product, but the main is pretty much the same — demonstrate the product and make an impression that it’s an exclusive offer. Mostly, such prelanders contain a listing of the most interesting products, sometimes paired with big bannering ‘Sale’ header.

For example, the pre-landing page looks like a website shop with the most interesting products. Such pages provide a full legitimate appearance, showing the goods and a way to buy them straightaway. Generally speaking, the pre-landing page looks like a full-fledged commercial website. The buttons on the page offer to go to the official website of the manufacturer or supplier to order the product.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

2. Gambling

The purpose of the pre-landing page: to demonstrate that online casinos are easy money and interesting simple games; let feel the courage of games; show how many bonus and welcoming prizes they might be getting.

Pre-landers for Gambling vertical offers usually consist of two types: a free-spin wheel or a welcome bonus page with a simple registration form. A free-spin wheel (also known as a ‘fortune wheel’) encourages users to take a first step, which will cost them nothing but promises a lot of bonuses in the end. A bonus promising page will also do, as users can see what they will get straight away in a highlighted and clear form right above it.

For example, the pre-lander is designed as a free online game. After passing it, the user will get a bonus when registering or making a deposit. Upon the victory, the user would want to play more, which means that they are ready to become a lead. On the pre-landing page, you can place a tempting offer with a button saying “Play Now” or “Hit the Jackpot”, etc.

3. Sweepstakes

The purpose of the pre-landing pages: to motivate the user to become a lead; to convince them that they don’t lose anything. On the contrary, they might get a valuable prize.

For Sweepstakes offer a survey-themed or quiz oriented pre-lander is considered to be the most popular option. Such prelanding pages allow users to engage with the offer via an illustration that they make an effort to be selected, thus potentially getting an increased chance to win the prize.

For example, you can use pre-landing questionnaires for Sweepstakes: “Are you satisfied with your phone?” The pre-landing page button leads to the landing page and can encourage users to take action: “Win a new phone.” Sweepstakes for pre-landing pages can look like a gift shopping page. The buttons, of course, will lead to the landing page for the user to register or fill out the participation form to enter the giveaway.

4. Nutra

The purpose of the pre-landing page: show the real results after using the product. You can use before/after photos, opinions of doctors, comments, analysis of the ingredients, and overviews of the product’s properties.

For Nutra offers pre-landers serve a purpose of showing a science-based approach behind the distribution. Such pages advertise via illustrating how much of a research put into the development of the product and covers all the questions people might have for it in advance. This approach builds a trust around the product, proving it’s what it claims to be, and that it can be clear about that. Users get a feeling they have enough knowledge and are ready to perform a targeted action.

For example, the landing page example contains a common for Nutra advertisement in the affiliate marketing ‘science-research’ of the product. It can show all the back data, provide credentials of the specialists, touch related topics on physiology in a simple manner so that it remains comprehensible. Practically, such pages look like a research article, leading users to feel that they’re getting as much as a doctor’s appointment treatment. The buttons on the page redirect users to the website where they can purchase or place an order.

5. Gaming

The purpose of the pre-landing page: to show the graphics in all its glory; to make users interested in the gameplay.

For advertising gaming offers the pre-landers with a simple depicting of the game are considered to perform the best. Users must get the idea of how entertaining or unique or advanced the game is, but making sure it’s only one step away from playing it. The bridge between seeing the page and playing the game must be presented as a matter of seconds.

For example: on the pre-landing page, there might be colorful screenshots, a promotional video about the game, a small description, or a choice of choosing a playable character. Usually, it’s a single-page pre-lander, and the button says “Play” or “Download”.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

6. VPN

The purpose of the pre-landing page: to show the need of the VPN service; to demonstrate the benefits of daily VPN usage.

For VPN offers the prelanders provide two advertising opportunities — highlight the need of VPN and the benefits of it. First approach is to demonstrate how restricted the internet surfing can be without VPN, what servies are out of reach without it, or what problems might come if it’s not used. The second one mostly relies on showing how beneficial a VPN usage on top of what users experience on a daily basis. Both make people think of situations related to VPN, such as online privacy, comfort and enhancements.

For example, a prelander might highlight that without VPN an internet connection might be not secure, or even is in danger right now. Or it might highlight that with VPN one can access features that ensure privacy and global access to the most used sources. All of that usually is demonstrated with a logo of the product, short but catchy description in a few points and download button that lead to the online app or extension marketplaces to install the VPN tools.

7. Dating

The purpose of the pre-landing page: demonstrate the attractive materials; engage users with new experience; personalise the offer.

For Dating vertical offers it is common that pre-landers contain interactive approach or mind-blowing concepts. Interactive features might be a questionnaire to present the idea of how thorough the matching algorithm is or how valuable the participant of the service are. The unexpected concepts of the pre-landing pages might consist of catchy descriptions to make an impression that this website is nothing near the negative experience people could’ve had in the past. That ensures at least considering the option to see the offer that can be shortened via letting a peek on the content.

For example, on the Dating niche prelanders can be listed photos and videos of the other users of the website, or their profiles. Additionally you can add interactive features as specifying preferences form or a a couple of questions. After either is finished, users get redirected to the app or a website to register.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

8. Media

The purpose of the pre-landing page: show the entertaining side of the product; highlight the easy start to use; picture the expected common-valued advantages.

Media niche pre-landing pages usually follow a simple yet very understandable way of advertising — showing emotions from the product. Although the Media products might vary from streaming services to YouTube videos, the presenting of how positively the people are affected by them is at the core. A sweet plus would be letting users know that such entertaining possibility can be achieved right away and lies in a couple of clicks. That ensures keeping the engagement level right to the performing of the targeted action.

For example, on the pre-landing page example can be a photo/video demonstration of the product or its users enjoying it. The buttons usually present a simple call-to-action ‘Sign up’ or ‘Learn more’ and redirect to the service official page.

Helpful tip!
Make sure the pre-lander is loading faster than 1 sec, and isn’t heavier than 200Kb. That increases the chances for it to engage the users as they won’t wait for the ad to show for a long time! For more info on optimizing landing pages check out our article here.

9. Finance

The purpose of the pre-landing page: tell a success story and show the results after using the product. This is where storytelling comes in handy.

The Finance offers’ pre-landing pages usually diverse highly depending on the exact offer. The trading platforms present product along with promising bonuses and and easy-to-go start after registration. Others might pack the advertisement into a success story, showing how a regular person has achieved a fortune. Approaches can be various, as long as they present the product as a way of making a lot of money with minimal investments.

For example, the pre-landing page looks like an article in a personal blog. These pages can contain comments, photos, social media buttons. Generally speaking, the pre-landing page looks like a private blog for a small group of enlightened people. The buttons on the page offer lead to a landing page where users can examine the product and registrate.

10. Utilities

The purpose of the pre-landing page: highlight the product’s main features; demonstrate the simplicity of user-experience.

Pre-landing pages for Utilities vertical usually perform as a self-service page where people can get familiar with the functionality and benefits of the product. Such approach provides calculated reaction of the audience as in ‘it speaks for itself’. Utilities prelanders rely on external simplicity for the users, both in usage and visual, engaging as it offers the service affordable and highly valuable.

For example, on the pre-landing page there can be described features of the product in a points form or any additional such as introduction video. Also ratings and reviews from the real people might be much more convincing. The page buttons usually lead to the landing page with the offer or a landing page of the official platform website to download.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Conclusion

Pre-landers serve a purpose of an additional engagement stage with the audience, that secures the lead quality and warms up users before showing the offer. Also prelanders are open for experimenting on advertising approaches, as the more diverse the hook is, the higher chance to target every bit of the audience. Now, knowing how pre-landing pages operate within the affiliate marketing by these examples, you can consider utilising them in your ad campaigns.

We at RichAds approve of using pre-landing pages for ad campaigns, since they’re helpful on providing a boost in performance. Also, we’ve prepared our platform to be capable of running ads with full addition on push ads, pop ads, in-pages, direct click and native ads! You can launch a campaign on over 220 geos worldwide from Tier 3 to Tier 1 and get profit from RichAds’ quality traffic!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Pre-landing page examples for leading verticals appeared first on RichAds Blog.

Read our new article to know how not to leak the budget and get high-quality conversions ??

Follow the traditional structure of landing pages

In a perfect world, the landing page should be concise. Don’t overwhelm it with irrelevant information. It’s important to know that the goal of any landing page is to perform target action. That’s why the offer should lead to the landing page but not to the main page of the website.

Here is the basic structure of converting landing page: 

• heading (company’s logotype and name);
• offer;
• product’s description; 
• objections’ reflection (for example, F.A.Q. section);
• social guarantees (case studies, feedback, appreciations);
• contacts.

Think of a cool headline

The conversion of the landing page depends on the headline. If it’s not catchy, the user will not scroll the page to the end. It means that the conversion rate will be quite low. 

You can snag the users in different ways. It’s better not to choose shock variants to hype: quite doubtful way to attract clients ??

While making headlines for landing pages we recommend using 4U formula. It convinces users to act and get solutions to their problems.

How to make a successful headline for landing pages:

• usefulness (profit from using product/service);
• uniqueness (what differs your product);
• ultra-specificity (for example, “you will lose 10 kilos”);
• urgency (time period for which the user will get profit, for example, “acne will disappear in 7 days”).

Use a clear call to action

On the landing page, the user should perform target action. It can be different: to order, to call, to register, to fill in the form. If the call to action is vague, the user doesn’t know what to do and the point is lost. Call-to-action (CTA) should be concise, clear and pushy. No softer language – the user should understand the profit. 

There can be a few CTA buttons on the landing page but they should be posted in different parts of the page. If two call-to-action buttons are placed next to each other the user gets lost so he isn’t likely to click at least one of the possible options.

Adapt your call-to-action button to your audience. All other selling elements (images, text, semantic blocks) should intensify CTA. 

Working call-to-action buttons for affiliate marketing: 

• vеrb + deadline (for example, “call right now”);
• verb + profit (for example, “register for free webinar”);
• verb + product/service (for example, “try new product”).

Use suitable images

Landing pages with large images look much more attractive and offer is perceived better. It’s “second headline” which speaks for itself. Moreover, make sure that the image reflects the idea of the offer. Photos should be relevant to your offers and have a nice quality ?

Images are a nice way to grab the user’s attention. But it can be lost just as easily. It’s better not to use stock images with smiling doctors or office clerks. It only discourages and users may question the product or service. 

Follow these rules while making images for your landing pages:

• choose attractive images; 
• mind link between text and images;
• visual elements should be qualitative;
• the image should complement the general layout of the landing page.

Where can I found images? 

Find here a cool guide with all our recommendations.

It’s quite difficult to predict the conversion rate in advance, so after launching we recommend to start testing and optimizing. 

Use our tips while making landing pages. And bear in mind HQ RichAds traffic ?

The post How to make converting landing pages for affiliate marketing appeared first on RichAds Blog.