Affiliate marketing expert Joey Babineau will show how to advertise online gambling with Push ads. Here you’ll find how to set up and optimize Gambling ad campaigns. Also, we’ll show creatives, landing page examples, and some useful tricks. 

The casino offers work extremely well on push ads. It is a great traffic source for a CPA affiliate marketer as we can start running ads pretty much instantly and getting super chip penny clicks. I chose a lead generation Casino offer for Canada (CPL) with a $4 payout. For 1 day of testing RichAds push traffic, I’ve spent $22 and got 521 clicks. I’ve got three conversions on the first day of running.

Joey Babineau

Some tips for launching

🎯 Don’t use direct links as you don’t know whether someone clicks throw to the next phase or not. Also, you can’t predict whether you have quality traffic or people drop off. Joey recommends using landing pages when advertising online gambling.

🎯 Start with at least five creatives to find the best converting one. Below you’ll see that only 1 creative from 5 brings all conversions.

🎯 People usually play in the evening and on the weekends. But set up the schedule all day long for tests and then optimize results.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to set up Gambling on push ads

Setting up details:
CPC: $0.045
Mobile devices only
Impressions per user: 2 per day
Clicks per user: 2 per day
Creatives: 5
Landing pages: 3
Budget type: Even
Push ads network: RichAds

Setting up an advertising campaign at RichAds is a simple thing. You need to choose an ad format or import a ready-made campaign from the other ad networks.

I am creating a new campaign.

1. Add the creatives for Gambling offer

Setting up a push campaign starts with creatives. I have prepared 5 different options. You can start with 7 or even 10, but I decided to start my test with 5. This is the best option to try.

You can use the spy tool (Adplexity, for example) to see which ads show good results and how they look like. But never steal the creatives — it lowers CTR. Just make them look like the best examples you’ve seen.

My creatives examples for Gambling offer

My landing page example

When you advertise online gambling with push ads for mobile devices, the main trick with a landing page is that you try to engage the user quickly.

Most of the users will scroll through their cell phones. So, it would help if you had something that quickly catches their attention.

It can be a really aggressive headline on push or smth that looks like loading or a game at the landing page where users can quickly click the button and start engaging with your site.

Setting up postback

A campaign without a postback is a waste of money. I set up the whole process in a couple of minutes. RichAds is already added to my tracker as a traffic source, affiliate network, too, so everything goes fast.

It’s more convenient for me when all the data is in the tracker, and I don’t need to switch between tabs.

You don’t know how to set up a postback? Our step-by-step guide is here.
You can also see step-by-step setup using integrated trackers here.

Setting up the device, clicks, and impressions cap

Everything is simple here. As I have already mentioned, we are launching Gambling in Canada. I decided to focus on mobile traffic.

Please pay attention to my impressions and clicks limits. In both cases, I put 2 a day. As practice shows, one-click for conversion is not enough for many users, so I put 2 to give them a chance.

Setting up CPC and daily budget

I set up CPC = $0.045 and daily budget (per day) = $25.

It is essential to mention that the budget should not be spent immediately, so I set up the EVEN option.

These parameters will allow us to show ads to users all day long, and then we can see when they are most active and narrow time targeting options.

We recommend setting the budget type to ASAP (as soon as possible). This allows you to capture traffic in all possible situations where your bid is winning. Also, set a daily budget around $100 for conducting more precise A/B tests.

Setting up the browser language

Canada has 2 official languages: English and French. Language preferences will vary from province to province. I set my potential customers’ browser languages to English because I have creatives and landing pages on it.

Please note that when choosing a language, the system shows how many such users are in the country – 63.45%.

Setting up the traffic sources

The main advice is to contact your manager for the list of successful sub-lists for your vertical and country to start. It’s an essential point, especially if your budget is limited.

If you don’t have a personal manager start to test from Premium sources: this the best ad network’s traffic, and if you won’t get results on it, cancel this offer.

RichAds managers will always advise and help in setting up the ad:

• will provide a successful geo or build a chain of several geos to start with,
• they will give advice on creatives or do them for you,
• will help with setting up and optimizing the company,
• will provide whitelists from the start,
• will help you choose a profitable vertical and ligaments,
• will discuss the specifics of running your campaign.

This is all for a start! Save the campaign and wait for the first results.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The optimization process of Gambling offer on push ads

Joey starts to optimize the gambling campaign after 1 day of running. He got three conversions per 521 clicks and spent $22.

If you see the conversions on day 1, your start is great, and you can optimize anything!

Analyze which creatives work better

The test shows that only one creative from five brings all three conversions! 

If you start with one creative and it won’t work, you’ll never know that the problem is in the bad creative or landing page. Learn more about the five stages of the offers’ A/B test here and tips on creatives’ A/B test here.

Make new creatives that look similar to the winner

Now we know which creative was the winning one. We switch off the other versions and make some new creatives that look similar to the winner. 

Check which subscribers lists show good results

After the creatives, look at the data about sub-lists in your tracker and turn off non-converting ones. 

For example, we have one sub-list with 63 views and no clicks through, so we turn it off.

Joey’s strategy is the following: if he sees that some of the sub-lists have enough views and no clicks through, he understands that the placement is weak. 

After we got some more results, we’ll look through more detailed statistics on publisher ID and site ID. But the first day of running is too early for these steps.

Set up Automated rules

RichAds has valuable free tools. Automated rules help to create blacklists automatically. It would be foolish not to use it instead of doing this work manually.

My rule: add to the blacklist all publishers with a CPA of more than $3 and no conversions.

Check which OS and browser work better

Statistics show that Android and Linux bring conversions. Chrome and Samsung rule too.

But it’s too early to switch off some of the OS or browser. It’s better to get more data before switching it off.

Watch the video with the full optimization process from Joey Babineau here.

Optimization is a never-ending story, but now you know what to look at. Remember that for advertising online gambling on push ads it’s very important to change creatives in time to avoid their burnout.

Let your data drive you to success!

Find high-quality push and pops traffic for your gambling offers in RichAds.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Case study: how to advertise online Gambling on Push ads appeared first on RichAds Blog.

RichAds team starts collecting cases from clients. 

Receive up to 10% of the net profit from the case launched in 2024.

This is a great way for you to earn even more from a profitable company! In the article we tell you what you need to provide us to get even bigger income.

How much will you earn from the case?

Marketer will receive up to 10% of the net profit. We will indicate the specific amount of money for your case as soon as we receive the first data from you.

We are interested in your ROI, spend, profit, offer (if you are not ready to disclose it, you need to provide a niche/vertical), as well as share the period of launch.

Important: we disclose the specific name of the offer only on your consent. If you still work with it, you don’t have to identify it in the case.

Which cases do RichAds accept?

There are several important criteria that must be met in order to sell us a case. We’ll be pleased if you’ll to provide:

• Cases with ROI from 30%. The higher your ROI is, the more we will pay you.
  
• We accept such verticals as Antiviruses, Software, Gambling, Betting, Finance, Dating and Sweeps.

• It will be great if your case study will be launched in 2024.

How should the case be prepared?

We want you to confirm that the case is real, so we are interested in several points:

1. Statistics screenshots;
   
2. Detailed data, namely metrics such as ROI, spend, profit, CPA, number of conversions and clicks, etc.
   
3. Examples of bundles and your targeting. We’ll show your creatives examples or will make similar ones if you’re not ready to share them with everyone.

Just send all this data to us and we’ll write the case instead of you. We need to receive only the basic info from you.

Where should you send the case?

We are waiting for your cases at hello@richads.com with the “Selling case study” topic.

As you can see, everything is very simple — you just have to send us the data and make a profit.

Don’t hesitate to send your case and get double income!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post RichAds pays for your profitable cases! Open call for everyone appeared first on RichAds Blog.

First of all, I used some images of girls from Google as creatives. I didn’t use any stock photos because I wanted everything to look as simple and natural as possible.

Let me tell you how the push-notification ads have worked on the vertical.

First results

During the first three days, I was targeting all of the sources to check the traffic. I set the bid to $0.025. I was tracking conversion changes through RedTrack and RichAds.

Stats for day 3:

After the three-day test, I singled out seven sources that showed the best results. Then I started to use only these sources. During the test, I added the IP pool to the blacklist in order not to get unnecessary clicks.

I changed 3 out 5 creatives and continued with push notification advertising.

After one week

As you can see, after singling out high-converting sources, the stats changed:

• + 0.02% to the visit rate;
• + 702 registered users;
• $8.16 conversion rate.

The outcome is good. Increasing your conversion on the dating vertical with push notification ads is possible. That’s why I decided to share this case with you.

Hence, track your conversion changes, manage your sources in RichAds, and increase your conversion.

Find more case studies here.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Case Study: How to Increase Conversion on the Dating Vertical with Push-Notification Ads appeared first on RichAds Blog.

Betting industry outlook

The pandemic undoubtedly dealt a devastating blow to the betting industry.

On the one hand, you’d think that we can’t wish for anything better: the players now have more time to be online. But due to quarantine, all significant sporting events were canceled or postponed. That is, there was simply nothing to bet on!

Statistics show: in spring, at the beginning of the pandemic, bookmakers predicted a huge drop in income: from 50 to 70%.

During the pandemic, many players were forced to look for new kinds of entertainment: someone went into gambling and began to play in the casino, someone in search of adrenaline even “retrained” as forex traders. But still, it was only a temporary solution: betting shops’ players are a separate audience with their own requirements.

I would also like to clarify that the situation with the abolition of traditional events gave a huge chance and impetus to esports.

Statistics show: as shown by the data of some offices, the activity of players increased by 30-40% of all bets.

Cyber sports have confidently won leadership positions and will remain the same. You can even say that some of the players will understand that it’s more interesting and faster here, and will remain in esports further.

Find the full affiliate guide “How to rock on sports betting with push ads” here.

Current situation with the industry 

What is happening now? Life is gradually returning to its usual course, and bookmakers also continue their activities. Those who used to bet returned to their betting shops.

However, according to some bookmakers, the economic recovery and the improvement of the situation with advertising budgets in betting will completely finish only in 2021 after full return of major sports events.

Legalization of betting: latest news

• If you want to check the legal status of betting and gambling in a certain country, you can do this here: https://lcb.org/restrictions
• The Ukrainian government soberly assessed the prospects of legalizing the industry and on July 14 passed a bill on state regulation of the gambling business.

This means that the bookmaker will be able to work and advertise legally. It is expected that due to taxes and the issuance of licenses the budget of the country will annually receive about 150-200 million dollars.

• In Russia, there is also regulation of the activities of bookmakers. Working with such betting shops has some obvious advantages. Firstly, such offices are more attractive to players: a guarantee of economic security and the possibility of simplified registration.

Secondly, it’s much easier to advertise such sites: they are not blocked by the government and posting in open sources is possible. And for webmasters, legal advertisers offer improved terms, such as increased payouts. Therefore, choose offers from gambling bookmakers and feel free to make profit!

Bonus: legal betting offers from 3snet CPA network

Most offers work according to the CPA model with payments for a deposit from an active player. In some offers, the bid depends on the amount of qualifications in the current month. You can get very detailed and clear terms for the received traffic and take the client’s advertising materials.

Best betting offers from 3snet:
Vulkanbet CPA DE – €130
Betandyou CPA 3 countries – $130
Melbet CPA WW – $65
22bet CPA 11 countries – $90
Finbet CPA 3 countries – $20
Stsbet RS 3 countries – 25%
Evobet CPA 28 countries – €100
Favbet CPA 22 countries – €27
GGbet CPA EU – $44
1xbet CPA 9 countries – $90

Don’t forget that you can run lots of betting offers with HQ push, pops, and native traffic from RichAds!

What is RichAds?
🔝 Push and pop ads,
🔼 CPC starts from $ 0.003,
🔝 CPM from $0,3 in Tier 3, $0,5 in Tier 2, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

Watch the webinar “Betting on push ads. How to run like a pro” here.

The post Case Report: Betting After Pandemic. 3snet Expert’s Opinion appeared first on RichAds Blog.

GEO: TWN

Vertical: nutra

I chose a hair care product offer. Standard creatives: before / after.

I set the bid to $0.02 and tweaked the targeting. Devices – mobile phones.

Campaign start

I checked the stats after 24 hours:

Total for the day:

• I got 34 140 clicks;
• of these, 118 are converted;
• I spent$682;
• conversion rateis $5.7.

I collected some sources for the blacklist, but decided not to hurry and sort it out in a couple of days.

Results after one week

I had enough of creatives, so during the week, I changed the creatives three times. I also did some work on the blacklist.

Total for the week:

• 224,641 clicks;
• 776 conversions;
• $4,492spent;
• same conversion rate – $5,7.

I put the campaign on hold. I singled out sources with good conversion, so that I could later run similar offers on them. I’m going to set up retargeting for the ones who clicked off the page after viewing the landing page.

All costs paid off, ROI is 100%+. If I keep on working with this traffic I got, the figure is expected to get tripled.

I wish you all good conversion, friends!

Weight Loss Push ads Guide: Secrets of High CTR

What is RichAds?
🔝 Push and pop ads,
🔼 CPC starts from $ 0.003,
🔝 CPM from $0,3 in Tier 3, $0,5 in Tier 2, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

The post Case study: Nutra Conversion with push ads from RichAds appeared first on RichAds Blog.

Offers that were in the split:

my.gmbl.ng/offers/84

my.gmbl.ng/offers/99

my.gmbl.ng/offers/56

Partner: gmblng

Source: RichAds

I selected the offers under the largest GEO in terms of maximizing profits. Namely Germany, the USA + Kazakhstan (it has the lowest cost per click).

When testing several GEOs and offers, the link with GEO Russia and Casino-X offer was positive. The other offers merged into minus and yielded almost nothing. I used the Keitaro tracker for conducting split testing.

It is also worth considering that the traffic flow was carried out directly to the landing pages, without using transit pages.

When choosing landings, I drew attention to the cost of the dep and CR; the beneficial gambling manager helped me pick the necessary landings with high performance.

Examples of landing pages:

Creatives:

For the graphic design, I decided to do the same as most, make a picture of game slots as the background, and place a stack of money on the front.

In terms of our text, it is motivational which prompted to click on the push-notification:

Only today the casino is giving out bonuses, hurry up to receive yours, etc.

In the screenshot, you can see the announcement for the USA, but I will not show the rest as I still shed traffic from them =)

Statistics from PP for 23.01-31-01:

After the passage of the traffic, you can look at the stats in gambling and request payment to your wallet. Fortunately, there, 15 minutes were enough.

Results: In the beginning, I was very skeptical about the traffic from push notifications, because everyone claimed that it was trash traffic, there were only bots and other bad things. But having tried working with richpush.com, I can confidently recommend this grid, because their traffic is really clean, which brings good money, at a minimal cost.

The total amount spent: $1843

Net profit received: $1517

Thank you all for reading my case until the end, feel free to take it and put it into practice with RichAds!

What is RichAds?
🔝 Push and pop ads,
🔼 CPC starts from $ 0.003,
🔝 CPM from $0,3 in Tier 3, $0,5 in Tier 2, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

The post Case from ad1.ru: $1517 profit, gambling on push ads from RichAds appeared first on RichAds Blog.