The world is getting smaller every day, and it doesn’t matter if you’re at home or in a different country. In today’s connected society, we’re all just one click away from having access to the world.

That means that there is also an increased need for security and privacy when browsing the internet – which is why VPNs are so popular these days.

This vpn advertising guide will give you some insight into what a VPN really is, how people use them, what trends are happening in the industry, and finally, how to promote them through push notifications!

What is a VPN?

The first step in promoting a niche should always be understanding the ins and outs of the product.

A VPN is an online security and privacy solution. It is a program that enables users to browse the internet anonymously or securely or both from anywhere in the world where there is an internet connection available.

VPN stands for Virtual Private Network — which means it’s basically a secure tunnel between your computer and one of your providers’ servers, making your connection practically invisible if you are at risk of being snooped on by hackers.

In the past, only techy people and computer geeks used VPN; nowadays, though, almost anyone aware of its existence would opt for one. This is because the tool promises security against hackers (and even governments!) trying to look into a person’s online activities.

Learn more about what VPN and proxy are here.

Why your potential clients need a VPN?

No matter how useful one product may seem, it is the customer’s “why” that pushes them to make a buying decision. The customer’s why (or the benefit of the product) can be used as the marketing angle when promoting offers to catch the user’s attention. Use the angles mentioned in this affiliate marketing guide to VPN vertical.

With the pandemic forcing everyone to stay at home, everyone’s activities were confined to using the internet, whether for socializing, shopping, or entertainment.

If you’ve seen almost everything being offered by your streaming service in your location, chances are you’re searching for something else to watch that is possibly only offered elsewhere. A VPN can open up doors previously locked for you. Plus, if you’ve been surfing sites for grown ups, you’d surely want your browsing activities hidden!

Personal security and financial information are some of the things you’d like to keep private as well. With the increase in hacking and phishing occurrences these days, it’s always better to be safe than sorry. A VPN can help you tunnel your connection so hackers won’t have direct access to it.

Learn more about how to use VPNs in affiliate marketing here.

VPN market trend 2025

Market researchers predict that by 2032, the global VPN market will be valued at $350 billion, which implies an increase of almost 678%.

The North American region already sees an increase when it comes to VPN usage, but with such stiff competition, promoting this type of offer here can prove difficult without experience.

The good news, though, is that there is still untapped potential in other areas. Europe is the next biggest market with high internet usage and equally high spending power. The Asia Pacific will see exponential growth in the coming years due to its large population and low penetration rates so take advantage now while there’s still a lot of wiggle room!

Top Geos to run VPNs at RichAds

Here is the list of best geos to launch VPN at RichAds:
USA
Canada
Australia
New Zealand
United Kingdom
South Africa

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

VPN offer conversion flows and earning potential

The VPN niche shows a lot of promise; proof of evidence are the various ways you can earn from it. Such offers come in multiple conversion flows, depending on the affiliate network you work with and the advertisers’ brand.

1. Cost Per Install

The easiest conversion flow is the CPI — typically, the user does not need to make a purchase. You get paid when your audience downloads the application to their device. The offer is usually a free trial, so converting traffic is pretty easy. Because of the ease of conversion, the rates are also pretty low, from a few cents to a dollar (if you’re lucky).

2. CC submit

If the free trial requires a credit card submission, the rate per conversion of a VPN offer increases and can go anywhere between $0.50 to $7.

3. Click2SMS or Pin submit

This is for mobile traffic only. The offer converts once the user sends an SMS message to subscribe or inputs the code sent to his mobile phone to complete the offer. The user is typically billed by his carrier. Payout rates per conversion are similar to that of CC submits.

Click2SMS offers can be launched at RichAds! Just add the sms:+442070000000 as the destination URL.

Read more on how to run Click2call & Click2sms at RichAds here.

4. CPS

CPS means commissions for every subscription are paid at a fixed price, regardless of whether the user continues to subscribe to the VPN service after the initial plan. Payouts per sale/subscription fall between $5 to $40, depending on the plan.

5. Revenue Share

As VPN is a subscription service, Revenue Share is the most popular conversion flow and can go from 30% to 100% share based on the subscription period.

Some VPN affiliate programs give affiliates a 100% revenue share for users who sign up for a one-month subscription. They can do this if the terms of the RevShare are not a lifetime, which means you will no longer be paid if the user you referred continues to subscribe.

If you opt for lifetime RevShare, the rate would be lower, falling somewhere between 30% and 50%. The advantage, of course, is that you will get recurring income from referrals that continue to subscribe to the service.

How to choose an affiliate VPN offer?

Deciding on the right VPN offer is crucial to an affiliate’s success.
Many factors go into choosing a VPN from the point of view of a prospective customer, like the price, user reviews, subscription period, or customer service, for example.

From the affiliate’s point of view, though, you should be mostly concerned with the average EPC, network conversion rate, and as always, if that offer accepts the type of traffic that you will use.

Objectively speaking, it will be best if you can find offers with recurring revenue so that your earnings do not end at just one sale. This reduces marketing spend in general since you will have more customers buying subscriptions from the company, which means there’s greater potential of earning higher commissions.

However, if you feel your way around the VPN niche, CPI and free trial offers that do not require a credit card submission would be a great place to start. If you work with a network that provides Smartlink for VPN, that would be even better.

As always, it would be best to reach out to your affiliate manager (if you are working with a CPA network) to inquire about which VPN offers work best at the moment for your traffic type. You can also ask for top-performing countries and landing pages.

Once you’ve had enough experience, you can eventually switch to the “harder” conversion flows that have higher payout rates. You can even apply directly to the advertiser’s affiliate program to have access to better payout terms.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

VPN Brands with their Own Affiliate Program

Dozens of VPNs nowadays have their affiliate programs. The disadvantage of working directly with advertisers is that you only have one offer or product to promote. The advantage, though, is that you can get better rates for your traffic.

Here are some VPN advertisers you can sign up with:

• NordVPN
• ExpressVPN
• CyberGhost VPN
• Surfshark
• VyprVPN
• Hotspot Shield

If you would notice from this list, many VPN providers are also Antivirus brands. There is a chance that you can promote both VPN and antivirus offers, so at least you’d have more than one product to promote.

Some of these companies use their affiliate dashboard, while others partner with affiliate networks such as Commission Junction. Even when they work with third-party platforms, they still select and accept affiliates rather than the network.

How to start affiliate marketing with VPN

We’ll be focusing on push notification ads for now because this is the best-performing traffic type for VPN offers. Now, let’s get down to business.

1. Spy on what others are already doing

There are a couple of ways to do that: manually or using a tool. I would recommend using a push ads spy tool like Anstrex or Adplexity as it can make your life easier, and you can view other people’s ads with a click of a button. Time is gold, after all.

The next part would be to weed through all available VPN ads. If your chosen offer is restricted to a few countries (or if your affiliate manager recommends specific locations), you can narrow it down to those if you like. 

I would usually choose ads based on Ad Gravity (the higher, the better), then take note of the bids (if available), and check all available ad creatives under the same campaign.

How to spy Ads like a PRO? AdPlexity shares insights here.

2. Create your ad creatives

Use the best-performing ad creatives for your ad campaign based on this research. For each of these already well-performing ones, create a variation. Spying is not just for copying — it is also for improving on what is already working. Prepare five to ten creatives to start with.

Here are more tips for creating VPN ads:

• Push ads are great for VPN because the message looks like it came from the device itself, not an ad. You can utilize that fact in your ads, although you shouldn’t go overboard with scare tactics as that’s a surefire way to get your ad rejected. Be careful with your wording.

• If allowed by the advertiser, create an ad creative that uses their logo. For some well-known Antivirus brands like Avast and Norton, the popularity can rub off on the VPN and can increase the conversion rate.

• If the ad network allows dynamic keyword insertion, you can insert the user’s IP, city, browser, device, or device OS in some ad variants. Make sure you still have ads that don’t have this dynamic insertion so you can test which performs better.

Try different angles such as:

• security of financial transactions;

• hiding browsing activities or visit websites not allowed in your country;

• stream shows not available in your country.

Since VPN offers require a software installation, additional restrictions apply depending on the ad network. Make sure you follow those to avoid ad rejection.

3. Create your prelanding pages

Again, you can use the spy tool for searching for landing pages — rip those that have been proven to work and improve upon them.

Make sure to separate desktop and mobile-focused landers if you find a responsive one, well and good. However, it would still be best to separate mobile and desktop campaigns.

With CPI and free trial offers, you can actually try direct-linking to the Playstore app page (if mobile) or the offer page (if desktop). Nevertheless, you must still test between direct linking and using a pre-lander.

Straight to offer page

With Preland

4. Create your push notifications campaign

Now that you have your ad creatives and landing pages ready, it’s time to set them up. RichAds has great push notification ads traffic in terms of quality and traffic, so we’ll start here.

Don’t forget to link your lander to your tracker so that you can monitor all aspects of your campaign. As mentioned above, it would be best to separate desktop and mobile campaigns and to split-test five to 10 ad creatives per campaign.

While focusing on mobile may seem the obvious choice, it is not always the best one, especially right now when everyone is at home. People are using their desktop computers heavily at the moment, whether for work or entertainment. Some VPN offers that fail with mobile traffic actually work with desktop traffic, so don’t cut it out just yet.

Some more campaign setup tips

Here are some more campaign setup tips that can help increase your chances of conversion:

• Limit impressions
  
  Limit impressions to 2-3 per day and clicks to just once a day. This allows you to give viewers a sense of urgency while not being too disruptive.

• Select the OS
  
  For mobile, choose Android. For desktop, choose Windows. Choose the latest versions and exclude almost obsolete ones like Android 6 and earlier.
  
  At RichAds, you can see the percentage of each OS version in the particular country.

• Choose the carrier if required for the offer.
  
  RichAds provides statistics on each of the carriers in the Geo.

• Create a separate campaign for New Subscribers
  
  Choose to display the ad to New Subscribers as this converts better than users who have already seen push ads before.

• Remove Remnant sources but keep New, Standard, and Premium on. Since we are focusing on new subscriptions, it’s good not to narrow everything down too fast. But you can stick to just Premium sources.
  
  Premium sources are the best in the network. It is optimal to start tests with them. You will immediately see whether there is a result or not.

• Use In-Page push or iOS Calendar push to get the iOS audience
  
  Launch these campaigns separately from the main one. Choose the sources marked with a black dot near the four-digit number for calendar push. A green dot indicates in-page push notifications.

That’s it for setting a VPN marketing campaign. Run your campaign for a couple of days and wait for conversions to come in. But we’re not done yet!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

5. Optimize your campaigns

Setting up Automated rules can make optimization easier. You can automatically block Publishers or Subscribers List that have spent a specific amount but haven’t delivered conversions.

Conversely, you can automatically whitelist or increase bids for good-performing sources the same way.

Here are more tips for optimizing and scaling your VPN campaigns:

• If you’re running a CPI or free trial offer and you’ve been receiving conversions, have a look at the time of day that conversions occur. You can then either edit your current campaign’s schedule or create a duplicate campaign focusing on these times of the day.

• For Click2SMS or pin submit conversion flows, don’t forget to take a peek at the mobile carriers that convert better. If you see one that outperforms the others, create a separate campaign for it.

• If you want to scale in a bilingual country, you can test ad creatives that use a different language and limit the distribution based on the browser language.

Read how to use any media buyer’s Superpower —
Automated Rules.

Final thoughts on the VPN vertical

VPN is undoubtedly a hot vertical right now and will continue to do so in the next few months (or even years!). It is a good time as any to start learning how to milk this vertical. You can start by promoting free trials, slowly moving towards CPS and RevShare offers the more you understand your market.

Even with spy tools that will give you the exact ad creatives and landing pages to use, there are still several factors to take into account. In the world of affiliate marketing, testing is key to finding your goldmine, so keep at it!

Start earning on VPNs with  RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to build a successful VPN ads campaign in 2025 appeared first on RichAds Blog.

In the affiliate marketing pre-landing pages perform as a boost for ad campaigns, as they warm-up the audience for the offer and provide a first step to it. But what approaches exist for pre-landers? Do verticals affect the way a pre-lander should look?

RichAds ad network‘s team will get into prelanders for top verticals in the affiliate marketing, and determine how to utilise them.

In this article we will tell the purpose of pre-landers, share tips on creating pre-landing pages, and show pre-landing page examples in the affiliate marketing.

Why do we need a pre-lander?

In the affiliate marketing, a pre-landing page “warms up” the audience before they perform a desired action. It helps the users to get familiar with the offer and highlights why they need it.

Prelanders are commonly used for advertising with popunders, since there’s only one creative needed for pops — a landing page, pre-landing pages serve as a doorway to get audience warmed-up. Prelanding pages are also used to promote with native ads and push ads. In either case, pre-landers aim to ensure engagement with the offer and further intention to proceed.

What does a pre-lander do?

1. Increases user’s interest in the product
   Pre-landers aim to make the first interaction with the product as much engaging as possible. They provide a highlight of the experience people expect to get in the offer the most.
2. Provides comprehensive information
   Prelanders present the offer in a shortened yet illustrative manner, so that users can get a fast hint on the product.
3. Clearly demonstrates the results
   Sometimes pre-landers present not only the offer but the expected outcome of its usage. That increases the value of the product in the eyes of the audience, as they get the picture of it as a whole.
4. Increases motivation resulting in getting leads
   As pre-landers perform all the actions to advertise the offer in the stage before actually getting to it, the more they get — the higher the motivation is to use it as they see it.
5. Eliminates untargeted traffic
   With pre-landers the audience is more likely to get the main idea of the offer and what to expect next. That results in increasing conversions from the already interested part of users, and filtering the part that is not the targeted audience.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

What should we consider while creating a pre-landing page in the affiliate marketing?

Since a pre-landing page serves as a doorway from the ad to the offer, it’s important for a prelander to make the right impression on the audience. In order to increase the performance of the pre-landing page, you may consider the following: target audience portrait, providing reviews for the product, and approaching via storytelling.

1. Determine the target audience

First, you need to define the portrait of the audience you want to target by the prelander. You might start off with what the targeted audience expect from the offer, what outcome they want to see, and how to show all of that in a maximum efficient and representative manner. This way, it will be easier to create a unique selling proposition and highlight the benefits that ‘hook’ the user, hence, securing guaranteed lead generation.

Also, a well-compiled pre-landing page increase the CR as you can utilise different approaches to the every bit of the audience.

2. Provide a showcase of warranties or reviews

Usually, to increase audience loyalty, product reviews are posted on pre-landing pages. You can also build customers’ trust with:

• product certificates;
• medically confirmed product safety;
• celebrity interviews;
• reviews and feedback from opinion leaders (e.g. a world poker champion);
• warranties on the product or results.

3. Utilise storytelling

It is a marketing tool that uses cases and stories to encourage the target audience to perform the intended action. Simply put, tell the user an interesting story about your product.

Try to avoid:

• humor, otherwise, the user will quickly lose their trust in the product;
• aggressive encouragement and cheesy calls to action;
• obvious deceptive practices and scams.

Pre-landing pages examples for 10 top verticals in the affiliate marketing

In this part we will show some examples and approaches of pre-landers in the affiliate marketing. Note, that prelanding pages for verticals might vary in the terms of functionality of the pre-lander or approaches of the ‘hook-up’.

We will show examples of the pre-landing pages for following 10 affiliate marketing verticals:

1. E-Commerce

The purpose of the pre-landing page: to show the catalogue of the most interesting products; imply the idea how easy it is to purchase; demonstrate that users even win by buying here at these prices.

Pre-landers for E-Commerce offers vary depending on the product, but the main is pretty much the same — demonstrate the product and make an impression that it’s an exclusive offer. Mostly, such prelanders contain a listing of the most interesting products, sometimes paired with big bannering ‘Sale’ header.

For example, the pre-landing page looks like a website shop with the most interesting products. Such pages provide a full legitimate appearance, showing the goods and a way to buy them straightaway. Generally speaking, the pre-landing page looks like a full-fledged commercial website. The buttons on the page offer to go to the official website of the manufacturer or supplier to order the product.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

2. Gambling

The purpose of the pre-landing page: to demonstrate that online casinos are easy money and interesting simple games; let feel the courage of games; show how many bonus and welcoming prizes they might be getting.

Pre-landers for Gambling vertical offers usually consist of two types: a free-spin wheel or a welcome bonus page with a simple registration form. A free-spin wheel (also known as a ‘fortune wheel’) encourages users to take a first step, which will cost them nothing but promises a lot of bonuses in the end. A bonus promising page will also do, as users can see what they will get straight away in a highlighted and clear form right above it.

For example, the pre-lander is designed as a free online game. After passing it, the user will get a bonus when registering or making a deposit. Upon the victory, the user would want to play more, which means that they are ready to become a lead. On the pre-landing page, you can place a tempting offer with a button saying “Play Now” or “Hit the Jackpot”, etc.

3. Sweepstakes

The purpose of the pre-landing pages: to motivate the user to become a lead; to convince them that they don’t lose anything. On the contrary, they might get a valuable prize.

For Sweepstakes offer a survey-themed or quiz oriented pre-lander is considered to be the most popular option. Such prelanding pages allow users to engage with the offer via an illustration that they make an effort to be selected, thus potentially getting an increased chance to win the prize.

For example, you can use pre-landing questionnaires for Sweepstakes: “Are you satisfied with your phone?” The pre-landing page button leads to the landing page and can encourage users to take action: “Win a new phone.” Sweepstakes for pre-landing pages can look like a gift shopping page. The buttons, of course, will lead to the landing page for the user to register or fill out the participation form to enter the giveaway.

4. Nutra

The purpose of the pre-landing page: show the real results after using the product. You can use before/after photos, opinions of doctors, comments, analysis of the ingredients, and overviews of the product’s properties.

For Nutra offers pre-landers serve a purpose of showing a science-based approach behind the distribution. Such pages advertise via illustrating how much of a research put into the development of the product and covers all the questions people might have for it in advance. This approach builds a trust around the product, proving it’s what it claims to be, and that it can be clear about that. Users get a feeling they have enough knowledge and are ready to perform a targeted action.

For example, the landing page example contains a common for Nutra advertisement in the affiliate marketing ‘science-research’ of the product. It can show all the back data, provide credentials of the specialists, touch related topics on physiology in a simple manner so that it remains comprehensible. Practically, such pages look like a research article, leading users to feel that they’re getting as much as a doctor’s appointment treatment. The buttons on the page redirect users to the website where they can purchase or place an order.

5. Gaming

The purpose of the pre-landing page: to show the graphics in all its glory; to make users interested in the gameplay.

For advertising gaming offers the pre-landers with a simple depicting of the game are considered to perform the best. Users must get the idea of how entertaining or unique or advanced the game is, but making sure it’s only one step away from playing it. The bridge between seeing the page and playing the game must be presented as a matter of seconds.

For example: on the pre-landing page, there might be colorful screenshots, a promotional video about the game, a small description, or a choice of choosing a playable character. Usually, it’s a single-page pre-lander, and the button says “Play” or “Download”.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

6. VPN

The purpose of the pre-landing page: to show the need of the VPN service; to demonstrate the benefits of daily VPN usage.

For VPN offers the prelanders provide two advertising opportunities — highlight the need of VPN and the benefits of it. First approach is to demonstrate how restricted the internet surfing can be without VPN, what servies are out of reach without it, or what problems might come if it’s not used. The second one mostly relies on showing how beneficial a VPN usage on top of what users experience on a daily basis. Both make people think of situations related to VPN, such as online privacy, comfort and enhancements.

For example, a prelander might highlight that without VPN an internet connection might be not secure, or even is in danger right now. Or it might highlight that with VPN one can access features that ensure privacy and global access to the most used sources. All of that usually is demonstrated with a logo of the product, short but catchy description in a few points and download button that lead to the online app or extension marketplaces to install the VPN tools.

7. Dating

The purpose of the pre-landing page: demonstrate the attractive materials; engage users with new experience; personalise the offer.

For Dating vertical offers it is common that pre-landers contain interactive approach or mind-blowing concepts. Interactive features might be a questionnaire to present the idea of how thorough the matching algorithm is or how valuable the participant of the service are. The unexpected concepts of the pre-landing pages might consist of catchy descriptions to make an impression that this website is nothing near the negative experience people could’ve had in the past. That ensures at least considering the option to see the offer that can be shortened via letting a peek on the content.

For example, on the Dating niche prelanders can be listed photos and videos of the other users of the website, or their profiles. Additionally you can add interactive features as specifying preferences form or a a couple of questions. After either is finished, users get redirected to the app or a website to register.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

8. Media

The purpose of the pre-landing page: show the entertaining side of the product; highlight the easy start to use; picture the expected common-valued advantages.

Media niche pre-landing pages usually follow a simple yet very understandable way of advertising — showing emotions from the product. Although the Media products might vary from streaming services to YouTube videos, the presenting of how positively the people are affected by them is at the core. A sweet plus would be letting users know that such entertaining possibility can be achieved right away and lies in a couple of clicks. That ensures keeping the engagement level right to the performing of the targeted action.

For example, on the pre-landing page example can be a photo/video demonstration of the product or its users enjoying it. The buttons usually present a simple call-to-action ‘Sign up’ or ‘Learn more’ and redirect to the service official page.

Helpful tip!
Make sure the pre-lander is loading faster than 1 sec, and isn’t heavier than 200Kb. That increases the chances for it to engage the users as they won’t wait for the ad to show for a long time! For more info on optimizing landing pages check out our article here.

9. Finance

The purpose of the pre-landing page: tell a success story and show the results after using the product. This is where storytelling comes in handy.

The Finance offers’ pre-landing pages usually diverse highly depending on the exact offer. The trading platforms present product along with promising bonuses and and easy-to-go start after registration. Others might pack the advertisement into a success story, showing how a regular person has achieved a fortune. Approaches can be various, as long as they present the product as a way of making a lot of money with minimal investments.

For example, the pre-landing page looks like an article in a personal blog. These pages can contain comments, photos, social media buttons. Generally speaking, the pre-landing page looks like a private blog for a small group of enlightened people. The buttons on the page offer lead to a landing page where users can examine the product and registrate.

10. Utilities

The purpose of the pre-landing page: highlight the product’s main features; demonstrate the simplicity of user-experience.

Pre-landing pages for Utilities vertical usually perform as a self-service page where people can get familiar with the functionality and benefits of the product. Such approach provides calculated reaction of the audience as in ‘it speaks for itself’. Utilities prelanders rely on external simplicity for the users, both in usage and visual, engaging as it offers the service affordable and highly valuable.

For example, on the pre-landing page there can be described features of the product in a points form or any additional such as introduction video. Also ratings and reviews from the real people might be much more convincing. The page buttons usually lead to the landing page with the offer or a landing page of the official platform website to download.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Conclusion

Pre-landers serve a purpose of an additional engagement stage with the audience, that secures the lead quality and warms up users before showing the offer. Also prelanders are open for experimenting on advertising approaches, as the more diverse the hook is, the higher chance to target every bit of the audience. Now, knowing how pre-landing pages operate within the affiliate marketing by these examples, you can consider utilising them in your ad campaigns.

We at RichAds approve of using pre-landing pages for ad campaigns, since they’re helpful on providing a boost in performance. Also, we’ve prepared our platform to be capable of running ads with full addition on push ads, pop ads, in-pages, direct click and native ads! You can launch a campaign on over 220 geos worldwide from Tier 3 to Tier 1 and get profit from RichAds’ quality traffic!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Pre-landing page examples for leading verticals appeared first on RichAds Blog.

Why choose Utilities and Antivirus vertical for a beginner?

First a brief definition of Utilities and Antivirus vertical — it includes products for mobile and PCs assisting in protecting devices from viruses, blocking ads, providing access to any info via VPN or helping in files organization. 

Let’s see the overall pros of Antivirus and Utilities products advertising for newbies before getting down to actual setup tips.

• High interest.
  People will always care about data protection, no matter which country they live in and what level of cybersecurity they have. For instance, 1 in 3 Americans that don’t use antivirus software consider its adoption, while every fifth user has experienced a virus attack.
  
• Wide audience.
  Even when it comes to expensive premium software the number of users on any GEO is wide, in the USA the amount of clients who have paid for premium subscriptions is 50 million approximately, according to Umbel. In terms of worldwide users it’s about 900 million people as of now.
  
• Great products and providers range.
  There’s a possibility to choose any product from antivirus to VPN or browser extension, taking into account desired payouts and conditions. The vertical is also a great opportunity to start working with well-known brands such as Norton or McAfee directly.

So, if you wish to promote utilities offers after considering the pros, let’s look at which products and brands can be advertised.

Which products and brands can be advertised for Utilities vertical?

Now that you’ve chosen to run Antivirus and Utilities offers, it’s high time to select the exact product and brand.

Top Utilities and Antivirus products for promotion:

• Antivirus software
• VPNs
• PC and mobile cleaners
• Browser extensions
• App installs
• Adblockers
• File managers

There are also most popular brands that have an affiliate program and can be advertised, including antivirus and utilities products.

Most popular Antivirus brands:

• Avira
• McAfee
• Norton
• Bitdefender
• Kaspersky
• ESET Antivirus
• Avast

Let’s dive deeper into Antivirus and Utilities advertising trends for newbies, with a step-by-step instruction.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Step#1. Choose the right offer for Utilities vertical

There are many offers in the Antivirus and Utilities niche and it can be hard to define which one suits you best.

First, decide if you wish to work directly with an affiliate program or take an offer from a CPA network. The main difference is the payout size — for affiliate programs it’s higher, yet requirements can also be stricter. If you choose a CPA net, managers will help you with a strategy and advertising materials.

Finally, check out the offers requirements and restrictions, like traffic sources and creatives choice, then apply a proven affiliate marketing strategy, we’ll share more detailed recommendations below!

Step#2. Select a GEO for your Antivirus&Utilities offer

Choosing a GEO for promoting Antivirus and Utilities offers is one of the most crucial steps as it determines your creative strategy and target audience as well as CPA and payout.

When it comes to RichAds expertise we’ve analyzed the best regions for Antivirus promotion that bring leads to our customers and are ready to provide the list below!

Top GEOs for Antivirus&Utilities vertical at RichAds

• the USA
• Japan
• Canada
• Australia
• Germany
• the UK

The ransomware attacks by country in 2023 also proves that such countries as the USA, Germany, UK, Canada and Australia were prone to ransomware attacks more than other, make sure to test these GEOs in your campaigns!

Step#3. Set up a tracker and postback

This is a crucial thing to do for any successful marketer, especially for the Utilities vertical.

Any tracker helps to see where the leads come from, analyze the efficiency of a traffic source and disable non-converting ones. Without postback setup it’s impossible to do proper optimization and results analysis!

Check out guides on trackers’ set up at RichAds

• How to set up conversion tracking at Bemob
• How to set up conversion tracking at СPV Lab Pro
• How to set up conversion tracking at PeerClick
• How to set up conversion tracking at Binom
• How to set up conversion tracking at Voluum
• How to set up conversion tracking at RedTrack

Step#4. Determine the best Antivirus traffic source

The next step for those who wonder how to promote Antivirus offers is to define which traffic source to choose.

Globally, there are two traffic sources that are ideal for newbies promoting Antivirus offers, according to RichAds expertise — push and pop ads.

Push ads: personal and notification-like

Push notification ads have one of the highest click-through rates (CTR), making them an ideal option for promoting Antivirus products. They work particularly well for the Utilities vertical, leading to impressive conversion rates.

One of the main benefits of push notifications for Antivirus advertising is the flexible content policy, which allows freedom in wording and visuals without any bans. Additionally, these ads are affordable in pricing and users subscribe voluntarily to receive them, so the loyalty of TA is high.

RichAds Team

Moreover, push notifications resemble system alerts, so you can use the similarity to capture users’ attention, especially with urgent wording!

Pop Ads: affordable and impossible to miss

Pop ads are another effective strategy for Antivirus and Utilities offers promotion. They appear as a new page beneath the current one, grabbing users’ attention and enhancing conversion rates. 

 Apart from it, popunders are among the most budget-friendly options for antivirus traffic.

With pop ads, advertisers benefit from campaign flexibility in terms of landers. Some affiliates even use fear-based tactics to encourage downloads and subscriptions, suggesting that a device may be infected, VPN or browser update is needed, or that the user’s privacy is under threat.

Step#5. Find the best creatives and landing pages for Antivirus products

The key factor to successful CTRs for push and pop ads is the usage of different approaches, minimum 5 to 10 creatives for push ads and several landing pages for pop ads.

This way you’ll cover the most suitable audience and check out which is the best approach for your exact GEO and targeting.

Top 3 ideas for Antivirus&Utilities push ads creatives

1. System notification.
   Urge potential clients that there may be viruses on his PC or mobile device, make sure the text is convincing yet not too scary, also such ads need to remind of real system notifications.

2. Discount on a monthly plan.
   Antiviruses or VPNs can be quite expensive, especially when it comes to well-known brands, so offering a time-limited discount can be a great way to attract hesitant users — everybody loves discounts.

3. Browser or workspace update.
   You can specify that the instruments a user applies most frequently require an update, and provide him a solution like a browser extension or an update, just make sure to specify the browser in your targeting.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

In terms of landers, there are two approaches that will convert 100%. The first one is a free download or a discount. All the special conditions need to be specified on a lander clearly and obviously together with a download button a visible space in the site. 

Another idea is to show “scary” info on your landing or even pre-landing page. Write that a PC or a phone was infected and requires an antimalware program or an update, you can even show a countdown to be more persuasive. Button also needs to be obvious and noticeable!

Lifehack: ask your RichAds manager for free creatives for your exact GEO and offer, he’ll localize and customize them specifically for you.

Step#6. Specify your budget and bid

Antivirus and Utilities offers may require a bit larger budgets as the CPAs and payouts are higher, check this out in advance.

Optimal budget for any vertical is at least 10 conversion prices before optimization of a campaign. Make sure you set “ASAP” budget type to start getting traffic as soon as your bid wins the auction.

In terms of bids, you can ask your manager for the most lucrative one in the exact region or use Predictor feature at RichAds and see how much volume per bid you’ll get!

Step#7. Use Premium sources

Premium sublists at RichAds represent the so-called elite segment of push and pop traffic, featuring only those sources that deliver exceptional CRs across a diverse array of offers. 

Incorporating these premium sources into Antivirus campaigns can greatly enhance their effectiveness, leading to improved engagement and higher conversion rates.

Lifehack: ask your manager for a free whitelist on Premium group, RichAds team makes fresh whitelists for different Antivirus offers regularly!

Step#8. Optimize your campaign

Optimization can for sure be called the most vital factor to high CR and results, yet it can be done via different tools and features to speed up the whole process.

• Performance Mode.
  This algorithm is designed to automatically create and refresh whitelists for your targeting, helping affiliates achieve the best possible profits. There’s no need for a tracking tool, as the algorithm manages all optimization based on location and additional targeting features.
  
  Yet, if you have a tracker, the algorithm can get to your desired conversion price!
  
• Automated Rules.
  This is a feature that allows creating custom rules on turning off inefficient sources that do not bring leads at all or provide too expensive conversions. The algorithm does this work automatically without any effort from a marketer.

Conclusion

All the simple steps will help any affiliate in launching prosperous Antivirus and Utilities campaigns, no matter what level of expertise they possess.

Take an offer and launch it on RichAds HQ traffic now!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to promote Antivirus and Utilities offers: Beginners guide for affiliates appeared first on RichAds Blog.

Variety of VPN offers in affiliate marketing

The VPN niche boasts extensive options for affiliate marketing. You can choose any offer flow: from the simplest Pay Per Install (CPI) to the long-playing Revenue Share.

The VPN niche shows a lot of promise; proof of evidence are the various ways you can earn from it. Such offers come in multiple conversion flows, depending on the affiliate network you work with and the advertisers’ brand.

How to choose the best affiliate VPN offer

As elsewhere, offers with quite low payouts are more suitable for beginners who want to gain experience and make first mistakes on simpler options.

But CPS and RevShare offers, for obvious reasons, are more difficult to convert: the user will have to get a wallet and pay for a VPN subscription.

As for RevShare, it also has its own nuances. You may be promised payment in the amount of 100% of the income per subscriber, but the period of such payment is usually no more than 1 month. So, be careful with the terms.

For the game of long-term profit, offers with a 30-50% payment for the entire lifetime of clients on the service are more suitable. Such a user will bring you more income in the long term, but it will also be more difficult to convert it.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Affiliate programs vs. branded affiliate VPN programs

Where to go for a VPN offer: to an affiliate program or to the VPN software itself?

The global VPN market has a wide choice and excellent terms from direct advertisers – VPN brands. Direct advertiser attracts affiliates with higher payouts. It’s clear: you don’t have to share with an intermediary (affiliate program). The only disadvantage is that you will have one offer or product that is not suitable for everyone.

In this regard, affiliate programs are more attractive: you can launch several offers at once and see what goes on.

17 VPN brands with their own affiliate program

We have put together the top 17 affiliate marketing vpn programs from direct advertisers.

1. Avast
2. Cactus VPN
3. CyberGhost
4. ExpressVPN
5. FastestVPN
6. IPVANISH VPN
7. IvacyVPN
8. NordVPN
9. Panda Security
10. Pure VPN
11. Private Internet Access VPN
12. SurfShark
13. SurfEasy
14. TorGuard
15. TunnelBear VPN
16. Ultra VPN Secure USA VPN Proxy
17. VyprVPN

In this list, you definitely noticed brands that also provide antivirus services. You can choose from what angle to promote these services: as a bundle of VPN + Antivirus, VPN only, or Antivirus only.

By the way, in affiliate programs you can also find offers from brands of direct advertisers, only the terms there will be different. 

Look for the list of the best VPN offers from affiliate networks below.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Top 10 best VPN affiliate program overview

We’ve checked some affiliate programs from the direct advertisers and found the best high-paying VPN affiliate programs for you.

1. NordVPN affiliate program

A company called Nord Security began with just six servers in 2012 and now has over 5,500 servers in 60 countries. NordVPN’s name and logo reflect the company’s commitment to Nordic values, such as trust, confidence, and innovation.

NordVPN is available for various browsers: Windows, macOS, Linux, Android, iOS, Firefox, and Chrome.

NordVPN affiliate program accepts all types of traffic from any GEO. The RichAds advertising network provides any marketer with an account manager who is available to answer any questions, including questions about advertising materials. In this case, your strategy can be built around a recognizable brand, and promotional materials from NordVPN will contribute to a high CR.

Affiliates who sign up for NordVPN’s various programs earn different commission percentages, depending on the program they join. Depending on the package, the commission rate ranges from 40% to 100%; renewal commissions are 30%.

You can promote the NordVPN brand globally by joining NordVPN’s affiliate program and accessing their global campaigns.

• 1-month offer – New Signup 100% / Renewal 30%
• 6-month offer – New Signup 40% / Renewal 30%
• 1-year offer – New Signup 40% / Renewal 30%
• 2-year offer – New Signup 40% / Renewal 30%

It costs between $8.00 and $13.00 per month for a monthly subscription, between $59.88 and $86.28 for an annual subscription, and between $83.43 and $142.83 for two-year subscriptions. Referring the most expensive two-year plan can earn affiliates up to $57. Renewal commissions of 30% are also welcome.

Payment Methods: Alternative currency, Wire Transfer, PayPal.

2. ExpressVPN affiliate program

An anonymous VPN service, ExpressVPN offers the best encryption and does not record any activity or connection information.

ExpressVPN was founded in 2009 and calls itself the largest VPN provider. The service operates thousands of servers in 160 locations of 94 countries and offers apps for all devices and platforms such as Windows, Mac, Android, iOS, Linux, and routers, in addition to browser extensions such as Chrome and Firefox.

Unlike NordVPN, ExpressVPN only pays for new customers who convert to paid signups.

ExpressVPN commissions:

• For one-month plans, they are $13.
• For 6-month plans, they are $22.
• For 1 year plan, they are $36.

It is a good idea to consult with your manager about the size of your payments. They may vary based on the volume and other details of your business. It is generally assumed that you will pay more per lead the more subscriptions you have.

Payments are made monthly via PayPal (before the 15th of each month) with a minimum payout of $100, as well as wire transfers for commissions over $1,000.

• Payment Methods: Paypal, Direct Wire

What is more ExpressVPN affiliate program offers affiliate materials and customized landing pages, affiliates receive help with SEO, UX, design, and content from dedicated affiliate account managers.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

3. Avast affiliate program

The Avast Software company was founded in Prague, Czech Republic, in 1995. Avast’s most popular product is its antivirus software. It also offers a VPN service, – Avast SecureLine VPN – as part of the Avast subscription bundle or separately.

Perhaps the only downside to their VPN service is that it only covers 36 countries and has less than 1,000 servers. In comparison ExpressVPN offers 94 countries, and NordVPN – 60.

Still Avast can be proud of its a reliable platform.

By combining military-grade 256-bit AES encryption, OpenVPN, and OpenSSL, Avast SecureLine VPN ensures the highest level of privacy protection for its customers.

Using Avast VPN software, users can watch content and download large files on up to ten Windows, macOS, Android, and iOS devices.

For affiliate convenience, this affiliate program accepts any traffic type. There are some premade banners and links included in the program for free. Feel free to use the ones you like best from the many options available. It is important to keep in mind that they are specific to certain regions.

Commission:

• For the first month, the commission rate is fixed at 35%,
• Based on revenue, a standard commission rate is 15%-30%,
• Content sites will get a fixed 30% commission.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

4. Surfshark affiliate program

Surfshark, founded in 2018, is relatively new to the VPN industry. The company has grown from 200 servers to more than 3,200 in 100 countries in a few short years. Surfshark is owned by Nord Security, which also owns NordVPN. In spite of the merger, the companies remain independent.

Surfshark is a great tool for anonymous surfing, changing your IP address, and traveling safely online. Additionally, it offers anti-virus protection to keep you safe from malicious software.

The Surfsharkaffiliate program can be found on its website and other affiliate platforms as well.

Surfshark says its average affiliate commission is approximately 60%; however, affiliates earn 40%+ of new sales revenue. Additionally, it pays performance bonuses. A 24-month package starts at $2.49 per month, which equates to a commission of approximately $36 over the lifetime of the contract. 

There are three payment methods: wire transfer, PayPal, and alternative currency.

Payments are made on request within 30 days of a purchase being cleared. Commissions will appear on your account within 30 days after the purchase has been cleared. Surfshark will send your invoice to you automatically at the start of each month if you are a consistent earner.

5. TunnelBear affiliate program

VPN service TunnelBear is owned by McAfee, a leading computer security company. Tunnelbear is based in Toronto, Canada, and was founded in 2011.

Thru TunnelBear’s 3,000+ servers, users can connect to many locations worldwide with limitless bandwidth and server switching. It allows users to browse the internet from 47 countries. 

A great feature of this VPN is that users can browse the internet for free in 47 countries. What is more it is the first and only VPN to perform regular, independent security audits of its apps. 

The Tunnelbear VPN service is marketed as a good option for travelers, students, and digital nomads which can be a great marketing strategy for affiliates.

Commissions:

• 3 years unlimited VPN costs $120, commission of $60 per sale.
• 1 year plans start at $4.99USD, and affiliates can get 50% commission on all sales.

There are no earnings holdings with this program, which is one of its major advantages. Therefore, even if you make $10, you will be paid at the end of the month.

Payment Methods: Check, direct deposit, Payoneer.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

6. Private Internet Access affiliate program

Private Internet Access affiliate program also known as PIA VPN Affiliate Program. This VPN service owned by Kape Technologies from Colorado. It owns servers in over 80 countries.

The PIA VPN is a 4 in 1 solution with split tunneling, a corporate-friendly VPN, an antivirus and encryption tool. Insofar as it does not keep logs of user data, Private Internet Access provides users with an added level of privacy and security.

With Private Internet Access, you can take advantage of the technology built into the service. All user programs, not just the web browser, will be protected against unauthorized access since the services operate at a TCP/IP interface level. Additionally, all major operating systems are supported by the company’s user-friendly programs.

Private Internet Access affiliate program pays 33% commissions on Kape subscriptions, 24% commissions on subscription renewals and yearly plan sales, and 80% commissions on monthly plans (FlexOffers).

Wire transfers and PayPal are two ways to pay commissions.

A range of marketing materials are available from PIA, including banners, videos, and landing pages. Additionally, affiliate marketers can access a free service for optimizing conversion rates.

7. Proton VPN affiliate program

Proton VPN is a part of a growing Proton online services suite. There is a wide range of advanced features included in this VPN, and its free subscription plan is the best. Among the features of Proton VPN are the ability to securely send email, store files, and manage calendars.

The Proton VPN affiliate program pays commissions for both new sales and renewals.

• Sales of new monthly plans: 100%
• Sales of new one- and two-year plans: 40%
• Renewals: 30%

Additionally, if you join Proton VPN’s affiliate program, you’ll earn 20% commission on sales of ProtonMail.

The Proton VPN service is free. Promoting them won’t earn you a commission, as you might expect. Currently, the two-year plan costs $4.99 per month, making it its most popular paid product. The commission on that package is about $48 over the contract’s lifetime if you sell it.

Commissions are paid via bank transfer and PayPal.

8. IPVanish affiliate program

One of the fastest, most reliable, and most secure VPN providers in the world is IPVanish. The company was established in 2012 in Orlando, Florida. Now the company is located in New York.

The company has grown from 32 servers to over 2,200 servers in more than 75 locations, the most in this list of VPN affiliate programs. It provides secure media access, shared IP addresses, and no traffic logs.

Using IPVanish gives customers access to tier-1 network reliability, point-to-point encryption, and unmatched VPN speeds anywhere in the world. 

Commissions on sales of monthly, quarterly, and annual plans are paid by the affiliate program at 50%. Despite IPVanish’s monthly plan, its most popular package is the annual subscription, currently priced at $47.89. It generates a commission of approximately $24.

Commissions are approved on the 31st day following the signup date for IPVanish VPN’s 30-day money-back guarantee.

Affiliate marketers based in the US can receive their payouts through ACH or PayPal.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

9. CyberGhost affiliate program

There are a number of VPN services available on the market today, but CyberGhost is one of the most popular and reliable. With over 9,000 servers in 90+ countries, the company claims it has over 38 million users worldwide.

CyberGhost is owned by Kape Technologies that is also have a couple VPN brands in their pocket such as ExpressVPN, Private Internet Access (PIA), and ZenMate.

By encrypting its VPN traffic and maintaining a no-log policy, CyberGhost VPN assures complete anonymity. You can connect up to 7 devices to its VPN services at once.

CyberGhost pays up to 100% commissions on monthly sales and 45% on annual subscriptions referred within 45 days of the cookie expiration date. Affiliates who perform well receive special commissions.

CyberGhost’s prices vary based on the length of your subscription, as with most VPN solutions. The most popular plan currently costs $89.31 for three years and three months. Per sale, that’s about $40 in commission. No wonder that we listed CyberGhost in the top of the best VPN Affiliate Programs.

10. PureVPN affiliate program

A group of enthusiasts started PureVPN in 2006 to commercialize a product they developed in their spare time. Currently, PureVPN has over 3 million users.

There are thousands of PureVPN servers around the world providing access to their platforms. A VPN kill switch and military-grade encryption are among its features.

There are two types of commissions that affiliates can earn from. The PureVPN affiliate program pays a 100% commission on sales of monthly plans, longer-term plans offer a 40% payment plus a 35% recurring commission for the lifetime of the customer.

There is a 90-day cookie duration, which is longer than average among VPN affiliate programs.

The 15th – 20th of each month is the commission payment date, with a PayPal threshold of $100 and a wire transfer threshold of $500.

Offers from the best VPN and Antivirus affiliate programs

One more thing that spring brings is renovation. Everything is renewing, so are these VPN and Antivirus affiliate marketing CPA offers! Utilities are profitable to promote once again in spring 2024!

1. Yellana

What to say, if Yellana doesn’t even break a sweat while sharing these top CPA offers of Utilities vertical! Check out these CPA deals on VPN, extension and cleaners to get the idea what’s profitable to advertise in spring 2024!

• ProtectVPN
  Multigeo
  Up to $12
• Push collect Windows 10+ Chrome
  Multigeo
  Up to $0.12
• CCleaner
  UK
  Up to $1.04

2. CPA Roll

In CpaRoll, Software and Utility CPA offers are always on top, especially the Antivirus ones, which do really well with push and pop traffic.

• Global – Push Subscription Video Player Update – Chrome Android – CPS
  Works great with pop traffic
  Payout and CR depends on the GEO
• Global – AVC Antivirus & Cleaner – CPI
  Both pop and push
  CR/Payout depends on geo
  For BR, DE, TR geos average CR is 4.8%
• FR – Avast Premium – CPA
  Push
  Payout – $60
  Average CR – 1.5-2%
• WW – AVG Mobile Security – CPS
  Push/pop
  Payout – $50 except tier 1 countries ($35-40)
  Average CR – 4.6%

Conclusion

VPN affiliate marketing is an evergreen vertical in affiliate marketing. It can be run all year long which make VPN services a very interesting product to promote.

Worldwide antivirus statistics say that 62% of VPN users are men. Push notifications from RichAds have more male audiences than female ones. And the format is great for running a VPN.

It’s time to try VPN on push and pop ads!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Top 10 VPN Affiliate Programs appeared first on RichAds Blog.

Let’s discuss how to choose a profitable niche in affiliate marketing and what nuances are there for each niche.

Steps to finding a profitable niche

1. Find what you love

Picking a niche is the first, most important, and, often, most daunting step for working as an affiliate. Many choose to stick with what they know and choose a niche with which they already have some personal experience.

This makes learning and understanding the target audience’s needs and wants easier and leads to quicker results. It’s also going to help with a learning curve and repetitiveness fatigue if you work with the topic you enjoy.

2. Researching topics and keywords

First, a niche analysis is needed to understand its capabilities. Its depth and value will tell about the amount of effort an affiliate marketer will have to make to profit. An indication of weak audience interest can be a low volume of bids for keywords in Google Keyword Planner.

On the other hand, if the niche has a wide appeal, there is more competition and, therefore, it’s more challenging to stand out. So the best approach is to choose a broad topic, such as Software, and narrow it down to something more specific, for example, VPNs and Antiviruses.

Some tools are often used to analyze potential niches. For example, you can research keywords via Google’s Keyword Planner to see their search volume.

Keywords with over 2 thousand searches per month are usually good candidates, but the more the volume is, the bigger the competition will be.

3. Find Fitting Offers

After choosing an affiliate niche, you need to see if the estimation of the potential results holds up in practice.

Researching affiliate advertisers whose offers seem promising will show the conversion and payment potential. Some vendors with a high commission will convert less than others who might have lower commissions due to higher prices, low brand recognition, or bad reviews. 

Figuring out how many potential leads you can bring to the landing page per day can see how capacious the chosen vertical can be. Then you can test it with the traffic and analyze the activity. The more users you manage to involve in advertising, the higher the likelihood that you have chosen the right niche and will be able to get a solid profit from the offer.

If you are not sure where to find offers, look into the list of CPA networks and their main verticals.

4. Choose the traffic source 

And finally, the last but not the least point: to choose the best traffic source for a start.

Choosing an offer, you will see a list of allowed traffic sources.

Among them may be well-known Facebook and other social networks. If you choose them, remember that many verticals and offers are prohibited there. The other point to think about is that the prices are pretty high there. Also, take into account that you can easily get into the ban without any reason.

On the other hand, there are ad networks where you can buy cheaper traffic: native ads, push notifications, or pops. For such formats, there are practically no restrictions on offers, and the prices are much lower. The main thing is to check if the offer accepts such traffic.

What is RichAds?
🔝 Push and pop ads,
🔼 CPC starts from $ 0.003,
🔝 CPM from $0,3 in Tier 3, $0,5 in Tier 2, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

The list of affiliate marketing niches

Before you pick a niche in affiliate marketing, let’s see all possible directions you can follow. Here is a list of all verticals. See how wide this business is.

Complete list of the verticals in affiliate marketing
E-commerce
Nutra
VPN
Utilities
Antiviruses
Sweepstakes
Mobile
Content
Dating
Finance
Crypto
Gambling
Betting
Gaming
Traveling
Entertainment
Pin-submits

Profitable Affiliate Marketing Niches

It’s time to discuss how to find a profitable niche in affiliate marketing.

1. E-Commerce

Probably the most popular niche is e-Commerce. Working in this niche means you are promoting a certain product and getting a percentage for every placed order. It’s usually directed at products of popular demand that everyone needs.

These offers come from giants such as Amazon and AliExpress and smaller local businesses with lucrative percentages and payout amounts. There is a large selection of proposals, and you can always find a direction that will be easy to work in.

However, due to popularity, the competition is really high in e-Commerce. This leads to lower payout rates and difficulties in getting the best offers from large online stores.

2. Nutra

Nutra is one of the most profitable niches in affiliate marketing. Products here include weight loss, beauty products, nutritional supplements, and many others.

Working in this niche is similar to the eCommerce promotion but with certain nuances. First, each product has a specific target audience. For example, weight loss supplements are promoted to young women, while hair loss treatments will target older men. These audiences are easy to find, and picking the right offer will mostly depend on your budget.

However, some products can be tricky to advertise on most sites. For example, male enhancement pills and medicaments can’t be advertised on major networks such as Facebook.

Thus, alternative traffic sources must be explored: push ads or popunders don’t have such restrictions. Additionally, the market is quite competitive, and it’s difficult to break through here for new players.

Learn more about Nutra vertical:
1. How to make money on Nutra in 2021?
2. Weight Loss Push ads Guide: Secrets of High CTR
3. Headlines for Nutra: examples of titles and descriptions

3. Antivirus/Cleaners/VPN

Products related to antivirus software make up this evergreen affiliate niche. It’s in demand all year without any seasonality to them. The vertical becomes super-profitable during the Pandemic when people work, shopping and entertain themselves from home.

Security software can be promoted to a wide audience since everyone uses some type of device to search the web, and that’s where the advertisement will find them.

These products are designed for all devices: mobile or desktop, Android or iOS. They perform well with push notifications since they resemble reminders from the user’s OS. Use this to make the first steps in affiliate marketing

Learn more about Antivirus and VPN verticals:
1. Antiviruses Affiliate Marketing Guide For Beginners
2. How to Build a Successful VPN Ads Campaign in 2021
3. Best VPN Affiliate Programs

4. Finance and Crypto

Finance and Crypto are super popular nowadays. And the idea of passive income sells well. People always want to gain some money, and these offers give hope to get rich without doing anything.

The Finance vertical encompasses all offers that are related to money: from credit cards to investing services.

The Crypto vertical is much wider than meets the eye. And this is not at all about “hey guy, buy bitcoin”. It consists of different offers from Blockchain technology training to Autotrading when the robot provided by the broker will do all the work for the client.

To start working in this niche, you need to have an idea about the topic or be ready to research all details that come with it. However, the job pays well since offers in this niche usually have higher rates than in most other niches.

5. Dating

Offers in the Dating niche promote websites that are helping people to meet. All you need is to promote the website to users and get paid for registrations. Often you can also get an additional commission for premium accounts or paid subscriptions which adds up to the profit.

Learn more about the Dating vertical:
1. Dating In Affiliate Marketing: How to Promote Dating CPA Offers
2. How to Run Dating Offers on Push ads. Step-by-step guide
3. Case Study: Dating In-house Offer on Push Traffic with a 75% ROI

6. Sweepstakes

Sweepstake offers are opportunities to get a valuable product (iPhone, gift cards, travel tours) for free. You bring users who leave their information for a chance to win a certain prize which is then used for advertisement and other purposes.

As a rule, the data obtained during the sweepstakes is used for advertising purposes. For example, in countries from Tier 1, personal data and people’s opinions are very dearly valued because companies can use them to build advertising campaigns in the future.

This data is not crucial in Tier 2 and 3 countries, so offers usually ask to pay a small amount of money from the credit card for participation.

The commission here is paid per registration and the rate will depend on the type of actions users will take:

SOI — filling out the form without email confirmation.

DOI — filling out the form with email confirmation.

CC-Submit — filling out the form with a bank card information.

The first type will pay less since it requires fewer steps, and the latter type will pay more due to its lower incentive to the user who doesn’t want to leave their payment information.

Learn more about Sweepstakes in RichAds ebook
🔻 Download for free 🔻

Conclusion

It’s possible to make a profit in all the aforementioned niches. The main goal is to find a niche in affiliate marketing that will be easy and comfortable to work with. Some will give more profit, but they also require bigger costs. In others, you will have to sweat and find the optimal traffic source in order to get a good conversion. In any case, you shouldn’t dwell on the same niches, it’s best to constantly find and test new options.

Launch ads at RichAds!

What is RichAds?
🔝 Push and pop ads,
🔼 CPC starts from $ 0.003,
🔝 CPM from $0,3 in Tier 3, $0,5 in Tier 2, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

The post How to Choose a Profitable Niche in Affiliate Marketing appeared first on RichAds Blog.

In this article, we’ll go over what proxies and VPNs are when using proxies is appropriate and what VPNs are even for in affiliate marketing.

What’s a proxy?

When you connect to the Internet, your device is assigned an individual address (IP address). It can be used to gather a lot of data about its owner. An IP address can determine the user’s location, Internet provider, full name, phone number, and address.

If you want to hide your IP address, use a proxy. It will substitute your IP address for another one and help you to stay anonymous.
Proxies are located on special proxy servers.

How do proxy servers work?

Your computer or any other device connects to a proxy server, receives an anonymous IP address, and then goes online to visit whatever resource you want.

A proxy server is a computer that acts as an intermediary between the user and the website they wish to connect to. If you use a proxy server, all the websites you visit see its IP address instead of your real one. For example, if you bought a German proxy, you will be regarded as a user from Germany online.

This method allows you to gain access to blocked websites, use special parsing, mailing and farming programs, and online services, and much more, all the while maintaining your anonymity.

What’s a VPN and how does it work?

A VPN is a virtual private network that ensures your online confidentiality. Sounds similar to a proxy but there’s still a difference.

How is a VPN different from a proxy?

Once your computer is connected to a VPN, all your traffic passes through a secure tunnel. A VPN connection routes and protects all traffic on your network down to the operating system level, ensuring complete anonymity and security.

A proxy server can redirect web requests, but unlike with a VPN, you don’t go online but rather just send your Internet connection through a proxy server. The proxy server allows you to access certain sites using someone else’s IP.

A VPN does a lot more in terms of security and privacy since it uses end-to-end encryption. Your data is completely safe at any point of its “journey” through the servers. Neither cybercriminals nor your competitors will be able to intercept such information. In other words, the protection provided by a VPN is more reliable than that of a proxy.

On the downside, VPNs are more expensive, and VPN connections tend to be slower than proxies.

Proc and cons of VPN and proxy

How to use proxies and VPNs in affiliate marketing?

Proxy servers and VPNs are essential tools if you engage in the promotion of goods and services. Let’s take a closer look at what proxies and VPNs are for in affiliate marketing, what tasks they solve, and how affiliates should use a VPN.

Use them for security and high speed

• To maintain your anonymity

Proxies and VPNs ensure your anonymity. Any of your online activities: from basic surfing the web, account farming, parsing, and mailing to working with various commercial platforms, can be hidden using a proxy or VPN.

• To ensure your security

A proxy server and VPN increase the security of the connection, protect your computer from scammers and hackers, and make it possible to access even unsafe websites.

• To enhance your connection speed

Connecting a proxy considerably increases your speed when connecting to various websites, which is crucial in affiliate marketing. 

• For advanced spying

If you want to advertise on a specific website for a specific GEO, you can access it through a proxy server. You will be able to see what ads are currently shown on the site for the users of this GEO, where exactly the ads are placed and to what landing pages do the posted links lead to.

Be the first to use a new advertising format —
iOS Calendar Push Traffic.

Use them for ad campaigns

• To work with offers from different GEOs

VPNs help affiliate marketers work with offers from different GEOs.

Before accepting and launching the offer, you’ll want to check out its website to familiarize yourself with the product or service, its advantages, promotions, discounts, and such.

Moreover, when assessing the website, you have to look through a person’s eyes from the GEO your ad campaign will be focused on. If you’re in Poland, while the campaign is aimed at Germany, the affiliate network will redirect you to a page intended for people from Poland, given, of course, that the offer is multilingual. Otherwise, you will simply not be taken to the offer page.

• For setting up, testing, optimizing, and scaling campaigns for various GEOs

How to use a VPN in affiliate marketing when creating, testing, and optimizing a campaign?

Once your campaign is created, you need to roleplay as the user a bit and perform all their actions after clicking on your banner. You must make sure that after the banner, the tracker sends them to the landing page and after that successfully redirects them to the advertiser’s website, where they will perform the target action.

Being in Poland, without a proxy server, you won’t be able to check if your campaign for Argentina is configured correctly.

A proxy server will also be needed for further testing and optimizing, and scaling the campaign for a specific GEO.

Use VPN and proxy to get maximum from your ad campaigns at RichAds

What is RichAds?
🔝 Push and pop ads,
🔼 CPC starts from $ 0.003,
🔝 CPM from $0,3 in Tier 3, $0,5 in Tier 2, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

To bypass restrictions and working with special software

• For working with particular software

Parsing software developers initially make sure their software is suitable for proxies. If you need to parse user addresses, keys, content, then a proxy is a must.

• To bypass restrictions

The proxy will allow you to visit web resources that are blocked and inaccessible in certain countries. For example, Russia’s notorious decision to ban Telegram resulted in users massively switching to proxies to retain access to the messenger.

Each traffic source has its own set of rules. If you, willingly or unwittingly, violate them, for example, advertise a prohibited product or choose the wrong ad format, your account gets banned. A proxy server will let you just create a new account for the same website.

• To bypass anti-fraud systems

Proxies are especially useful for working with Facebook and Google Ads. You’ll need a separate IP address for each of these services. Accounts registered from the same IP address get banned very quickly.

Proxy servers are required for the mass registration of accounts in other social networks and instant messengers.

Working with social networks through particular browsers (Multiloginapp or Linken Sphere) hides your hardware settings but doesn’t provide any network protection. To ensure the security of your accounts, you also need a proxy.

What’s better for an affiliate marketer — a proxy or a VPN?

Both proxies and VPNs are used in affiliate marketing. The choice of this or that tool is determined by both the complexity and importance of the task at hand and the personal preferences of the affiliate.

A review of proxy servers for affiliates

1. AstroProxy

This is a large premium network. AstroProxy offers hundreds of thousands of resident addresses for any GEO, free testing, and a refund policy.

Advantages:

• Create order and instantly receive a proxy that’s available 24/7.
• A detailed FAQ section
• Detailed descriptions of all types of proxy networks.
• Many available GEOs, including Tier 1.
• Expert support and free testing.
• Large volume discounts.
• All proxies in one panel, flexible configuration for any software and task.
• You can group them by various parameters
• 100% compatible with most programs.

2. iProxy.online

The service offers private mobile proxies for Android devices. Includes all necessary management features.

Advantages:

• Ability to remotely change the IP address + ability to change it by clicking a link.
• High speed.
• Maximum control.
• Automatic change of IP addresses.
• A Telegram bot for notifications and management of IP changes.
• Support for SOCKS5 and HTTP proxies.
• Ability to create multiple proxy access points to one phone.
• Unlimited traffic.

3. 911 S5

Residential proxies. IP addresses of over 190 countries.

Advantages: 

• Access to IP addresses by country, state, city, IP range, ZIP, ISP, etc.
• Free software.
• Supports all Windows operating systems.
• Lifetime use.
• Secure encryption and guaranteed anonymity.
• Sales analytics.
• Brand protection.
• Self-testing.

4. Proxys.io

This service provides elite proxies with high speed and uptime.

Advantages:

• 24/7 support.
• Multiple payment gateways and 50 payment methods.
• Individual IPv4 proxies.
• Shared IPv4 proxies.
• Individual IPv6 proxies.
• A new generation of IP addresses.
• Orders are issued automatically.
• An affiliate program.
• A 24-hour refund policy.
• HTTP and SOCKS protocols.
• IP address authorization.

Find 14 Best Trackers for Affiliate Marketing in 2021 here.

A review of VPNs for affiliates

1. Netmap

A popular VPN provider armed with a numerous arsenal of servers around the world.

Capabilities:

• High level of traffic encryption.
• No logs kept.
• High connection speed
• Suitable for all available platforms and operating systems.
• 24/7 tech support.
• An affiliate program.

2. ExpressVPN

This service is recognized as a sort of leader in the VPN sector

Capabilities:

• Private web surfing.
• Access to blocked websites
• Unlimited streaming
• IP address camouflage
• 160 VPN server locations.
• The best encryption methods.
• VPN speed test.
• Private DNS servers.
• No user visit history logs.

3. Free Avira Phantom VPN

Convenient and secure access to websites and services and complete personal data protection.

Capabilities:

• Anonymous web browsing.
• Secure connection.
• Access to blocked websites.
• VPN supports multiple devices.
• Streaming.
• Confidentiality.
• Access to censored social networks.
• Searches for better deals on the market, for example, cheaper airline tickets.

4. IPVanish

A VPN that offers secure access and high connection speeds.

Capabilities:

• No logs kept.
• Quality protocols, secure service.
• Very comfortable speeds.
• A useful connections map.
• Grants access to Netflix content.

Proxies and VPNs are essential tools for affiliates. They provide online anonymity and freedom of action, security and confidentiality of data, make it possible to bypass restrictions and minimize the likelihood of getting your account banned by traffic sources.

How to Build a Successful VPN Ads Campaign in 2021 read here.

Use VPN and proxy to get maximum from your ad campaigns at RichAds

What is RichAds?
🔝 Push and pop ads,
🔼 CPC starts from $ 0.003,
🔝 CPM from $0,3 in Tier 3, $0,5 in Tier 2, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

The post How to Use Proxies and VPNs for Affiliate Marketing appeared first on RichAds Blog.