Determine weight loss target audience

It’s no secret that the audience of weight loss offers is very wide. The thing is that everyone wants to look good at any age. Despite the heterogeneity of the audience, there are several main groups that are worth focusing on.

• Women after pregnancy.
  They tend to be interested in advertising weight loss products as it is important for them to lose weight quickly, preferably at home.
• Men and women after 40.
  When people turn 30, the metabolism slows down significantly. Obviously, it becomes more difficult to lose weight for them, so pay special attention to this group.
• Elderly people.
  This audience is interested in losing weight to improve health and overall well-being. We advise you to focus on these factors when developing creatives.
• Young people.
  They are often interested in losing weight for a certain event, for example, graduation or swimming season.

Now that you know which audience to target, let’s analyze detailed examples of weight loss ad creatives and various approaches to their creation.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Top 10 examples of weight loss creatives

If you were in doubt which approach to choose in order to get exactly into the problem of your target audience, this part of the article is for you. We have collected 10 examples of weight loss advertising ideas, relying on the expectations and desires of potential buyers.

1. Women over 40. For this population group, it’s crucial to show examples of women who have struggled with the same problem and managed to overcome it. Here you can use storytelling in the headlines of weight loss ads to gain trust. The second converting approach is the celebrity weight loss story they want to look up to.

2. Middle-aged men. A very common mistake of marketers when making weight loss creative ads is to ignore the male part of the audience. It is important to remember that men also struggle with excessive weight, for example, with the problem of abdominal fat.
   They will also pay attention to real examples of weight loss, preferably without prior effort. For men, the opinion of doctors is very authoritative, so this can also be used in your creatives for persuasiveness.

3. Women after pregnancy. This is the most common and profitable audience for weight loss. Basically, there are several ways to attract them — you can show a happy slim mother with children to motivate a potential client.
   Another option is to use before/after weight loss ads to show an impressive result. Also try to focus on the “special secret” to emphasize the exclusivity of the offer.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

4. Elderly people. This group is the most sensitive to the opinion of doctors, folk medicine, as well as to the “wellness effect”. They will also pay attention to the offer, if you specify that the tool is “cheap” and “time-proof”.

5. Young people. As mentioned earlier, they are most interested in losing weight for a certain season or event. We advise you to try a seasonal approach for this audience. For example, focus on losing weight by the swimming season, using photos in swimwear/underwear. You can also use real weight loss stories for a wedding or graduation.
   Make use of a wow-effect, your creatives should show how weight loss has actually changed a person’s life to cause emotions.

Successful funnel for weight loss offers

In addition to creatives, it is necessary to pay attention to such elements of sales funnel as landing and pre-landing pages. They play an important role in retaining the user for the Nutra vertical, and weight loss in particular.

If you launch weight loss offers on push traffic, the usage of a pre-landing page is crucial, because its target audience really likes to read real stories of celebrities and ordinary people. That is why the creative should lead to a prelanding — it’ll hold your client’s attention and provide him with expected information, for instance, a weight loss story, a training plan, or data about a miraculous medicine .

Important: It’s crucial to place a button that leads to the landing page on your prelanding properly, it should be visible to the user, but unobtrusive. For example, it is logical to put a button at the end of the text about weight loss so that the user clicks when he’s ready for your offer.

Conclusion

Remember that cool creatives are only half of the success when it comes to launching a push traffic campaign. We advise you to do your own market analysis and learn the competitors’ approach. But don’t use the same creatives, as it may affect the CTR and decrease it.

Just imagine how many identical push ads a user sees. Obviously, he will not click on the same ads more than two times.

If you don’t have time to select creatives for each of your offers and constantly update them, you can contact your manager and he will order them for you for free.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Examples of the best weight loss creatives appeared first on RichAds Blog.

What is click2call and click2sms offers

First, click2call and click2sms offers were used for Dating, but then other verticals got involved.

Now, сlick2call offers are used for info products (for example, horoscopes, tips on finance, or weight loss). Sometimes there are offers with questionnaires and sweepstakes — there is plenty to choose from.

Сlick2sms often works with subscriptions to the info products: weather, anecdotes, and other offers can be easily promoted via push format. Some CPA networks develop the whole quests in which you can choose the main character’s actions.

Click2call offers meaning

Сlick2call offers (they are also called click-to-dial or IVR) assume the fixed cost of the call itself or making a payment according to the call’s duration: the longer the client communicates with the specialist, the higher the price.

These offers can be divided into 2 types: when the user gets to the landing page and makes a call or when the call starts right after clicking on push.

In the first case, the campaign is set up on the standard template. You have the landing page link and your main goal is to interest the user by push notification and choose the right converting landing page.

These offers can be divided into 2 types: when the user gets to the landing page and makes a call or when the call starts right after clicking on push.

In the first case, the campaign is set up on the standard template. You have the landing page link and your main goal is to interest the user by push notification and choose the right converting landing page.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How click2call offers work with push notifications

RichAds advertising platform support such campaign types. Any marketer can run ad campaigns on push ads. To do this, instead of the usual URL you can paste the phone number with the code in the following format:

Destination URL:tel:+442070000000

If you make money just by picking up the phone, a bright and visible push notification is enough. But if your aim is to keep the user on the phone — details on the notification would be a nice trick.

Put additional information in the main image! The more the user is interested in a push notification, the higher the possibility of a successful conversion.

RichAds allows targeting certain mobile providers if it’s implied by the offer. Find “Advanced settings” section and mobile operators’ settings in it.

One more thing to remember while working with such offers is the quality of connection in different GEOs — mind it when choosing a country. Before the campaign launching, it’s necessary to check the performance of a call center and set up a campaign considering working hours.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Click2sms or SMS Billing offers meaning

Сlick2sms offers (click-to-chat or click-to-text or SMS Billing) is the offer in which a user should send SMS to make a conversion. After that, he gets subscriptions to some info product or gets involved in the messaging. It stimulates the user to communicate as long as possible and send SMS.

Сlick2sms offers along with click2call offers can work with or without landing pages. Landing page recommendations, in this case, are quite general: vivid push notification which shows the product’s competitive advantage.

The landing page should be simple, with clear explanations of the services the user will get with a subscription: daily weather forecast or anecdotes. The examples of the products must be attractive — it will enhance the users’ credibility.

If the funnel has no landing page, after clicking push notification the user will see the field for a new SMS which should be sent to the number given.

How to launch click2sms using push traffic?

To launch such campaigns with RichAds instead of URL paste in the address bar the phone number with the code in the following format:

Destination URL:sms:+442070000000

In this case, push notification is the only thing the user sees before sending SMS. It should clearly explain the content of the SMS for a successful subscription. Complicated two-step guides are a way to failure. One step is the maximum information the user can remember. A perfect message should be as simple, concise, and catchy as possible.

Headlines and descriptions play a very important role in click2call и click2sms offers without landing pages. They tell about the offer and stimulates to perform an action. Use a/b testing to identify which headline and description work better.

Conclusion

There are no places in the world where people do not use mobile phones. No wonder click2call and click2sms offers are so widely spread. However, if you decide to try them, think twice about GEOs.

Tier 1 still converts great if you choose the right offer, but the trends are constantly changing and the CPC will be a little bit higher.

In Tier 2 and 3 countries, people are more willing to agree to such services, but it’s necessary to check the quality of connection and call-centers performance.

Get profit with RichAds traffic with click2call and click2sms offers!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Click2call & Click2sms offers: How do they work with push traffic? appeared first on RichAds Blog.

Today we are going to discuss a hot topic — how to promote Nutra offers in 2022. 

Learn all about successful Nutra launches by watching the webinar.

No doubt that Nutra is one of the most trending verticals right now. The hard time of the Pandemic restrictions has passed and the vertical is back on horseback.

Well, the main question now is How to make the most of it? Watch the webinar to know the answer.

Each month, RichAds hosts a webinar on topics relevant to affiliate marketers. 
Their recordings can be found under the tag “Webinar”.
Join our Telegram channel to get the hottest updates about RichAds webinars.

Who are the experts?

In the webinar, we looked at the vertical from both sides: the ad network’s and affiliate network’s perspectives.

RichAds team speaks from the ad network’s side. The affiliate network’s side is represented by Everad — one of the oldest Nutra CPA networks.

RichAds works with Nutra vertical from the very beginning of the ad network’s launch in 2018. So we can say that we have a great experience on Nutra. Especially, when it comes to push ads.

Everad provides Nutra offers for more than 10 years so they know what they do.

Let our experts introduce you to the world of Nutra! Here are the experts:

Daria Maichuk
RichAds Head of Customer Service

daria.maichuk@richads.com
Skype: live:daria.maichuk
Telegram: @DariaRichAds

Ivan Bondarenko
Everad Head of Affiliate

i.bondarenko@everad.com
Skype: vanya.bondarenko
Telegram: @ivankuver

What’s on the Webinar Agenda?

1. First, Daria will explain how to work with Nutra at RiсhAds. We will talk about the best Nutra products to promote, the best geos to launch, and settings to start with.
2. Then, Ivan will show some converting creatives, and landing page examples. The best Everad offers with the best geos for them will be included too.
3. We’ll mention common failures while working with Nutra in 2022 and with push ads in particular.
4. Finally, we will finish with stunning case studies and stats.

+ Q&A session

Watch the webinar “Explosive ROI on Nutra in 2022”

The best niches to launch Nutra at RichAds

From year to year, here at RichAds, we observed how the top of the Nutra products changes. Some years ago it was mostly beauty products and remedies for parasites. 

Today we can see 2 leading niches for Nutra. They are Men’s Health and Weight loss products. 

It seems that the Pandemic had a big impact on the popularity of weight loss products. We mean different kinds of pills in the first place,  but sports equipment and fitness courses can also show good results if you know how to deal with them.  

It doesn’t mean that you can’t launch with some beauty product. Yes, you can. We see such offers too but they are not so common right now here at RichAds.

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

The post Watch the Webinar “Explosive ROI on Nutra in 2022: RichAds & Everad hacks” appeared first on RichAds Blog.

Decide for yourself, a cool creative:

• quickly passes moderation;
• attracts unique users;
• pushes the user to the lead;
• does not annoy.

Let’s take a look at the trends of 2019 and how to apply them when making creatives for popular verticals.

Push ads examples with happiness

In 2019, users continue to strive for self-development, a dynamic, and certainly happy life, success. So a thematic creative will convert well.

The sustainability trend should also be noted separately. Degradable packaging, natural products, and plant extracts, vegetarianism are also in vogue. Hence, the trend can be effectively used in creatives and push headers.

Bright colors

Juicy colors are not just a trend, but also a tool to attract attention. Therefore, a bright creative will noticeably stand out among the classic ones for the image vertical.

Nutra

Diets

Gambling

Credits, money

Potency

Product info

Push ads examples with happiness with creative provocation

This trend includes modern collages and also unusual photos that you want to look at. As a result, such a creative will force the user to linger on the push notification and view the offer.

While creative provocation visuals are hard to find, they attract more unique users.

Gambling

E-commerce

Nutra

Push ads examples with happiness with minimalism

The trend for minimalism has been stable for a number of years. And this is good for webmasters because minimalistic visuals emphasize the product and look stylish.

Nutra

Gambling

E-commerce

Weight loss

Credits, money

Push notifications examples with gradient

Visuals with varying colors have become trendy back in 2017 and are still actively used in branding. In 2019, gradients are even more relevant.

Sweepstakes

Nutra

Push notifications examples with negatives

The fashion for negative images is just gaining momentum. So arbitragers can already test the effect of unusual visuals on the user.

First of all, the trend is suitable for creatives with dieting and Nutra.

Push ads notifications examples with monochrome

Monochrome images look serious and understated in contrast to most contemporary images. As a result, a  creative in monochrome will stand out in the bright storm made up of push notifications. Most noteworthy, it will highlight the advertising among others.

Potency

Credits, money

What to give up

Above all, definitely shocking content, because the popularity of shocking and socially striking information is in the past. Most noteworthy, many sources and feeds do not allow unpleasant aggressive creatives, so the potential coverage of the campaign is reduced.

So, the user of 2019 is looking for harmony and prosperity. Therefore, smiles and happy life are trendy.

Where to get high-quality visuals

First of all, do not use images from the first page of Google results. See what is offered on photo stocks. For example:

1. Pixabay;
2. FreeStockImages;
3. Picjumbo;
4. All The Free Stock;
5. Stock Up.

Visuals from photo stocks are free and high quality. Also, English and Russian search and filtering by category are available on different sites. Finally, the commercial use of photos is not prohibited.

Buy high-quality push traffic and create. Above all, cool creative is a good envelope!

What is RichAds?
🔝 Push and pop ads,
🔼 CPC starts from $ 0.003,
🔝 CPM from $0,3 in Tier 3, $0,5 in Tier 2, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

The post Push notifications are trendy: making cool creatives appeared first on RichAds Blog.