If you’re tired of manual optimization and constant updating white and black lists, we have certainly got very good news to share — RichAds’ in-house feature Performance Mode will do everything for you!

In this article, we will explain how the feature works as well as how it might increase CR and ease the optimization process at RichAds ad platform!

We do as well have a video tutorial about the Performance Mode on RichAds’ YouTube channel!

Performance Mode at RichAds: brief review

Performance Mode is an exclusive feature at RichAds that automatically selects and adds the most converting traffic matched to your campaings’ targeting parameters. The fresh whitelists, the lists of the most performing sources, will be updating every week to achieve the maximun conversion rate.

What will the feature do for you?

• Constant sources update. Due to the weekly update of whitelists, the campaigns’ efficiency will increase as non-converting sources are quickly turned off and can’t spoil your results while the most converting ones are focused on.
  
• Provide the freshest traffic. The thing is that new sources with high CR will automatically be turned on in the Performance Mode campaigns as soon as their effectiveness is proven. Thus, your campaigns will always receive the best quality traffic without additional optimization from your side.
  
• Compatibility with marketers of any experience level.
  The feature is available for everyone as soon as they register RichAds account and deposit. We consider this tool of being a “safe start” on our platform. No tracker is also needed to launch a Performance Mode campaign, the traffic sources analysis is fully conducted within the platform.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to run ad campaigns in Performance Mode?

Setting up this feature will take you no longer than creating a regular CPC or CPM campaign at RichAds ad network.
Below you can see how to start a Performance Mode campaign step-by-step.

Step 1. Select the desired traffic format for your campaign.

At the moment, the feature is only available for push and pop ads.

Step 2. Choose the campaign type.

If you’re starting a campaign for the first time at RichAds the Performance mode feature will be the only one available by default. In other cases like with Target CPA feature it will demand a tracker integration to process another type of data, while the Manual CPC mode can be acquired only after a consultation with managers.

Step 3. Apply targeting and campaign settings.

The algorithm selects the best sources based on the targeting options, so be very careful. The Advanced targeting section is recommended to be left untouched, unless the offer demands otherwise to prevent limiting sources coverage way too much.

Step 4. Select the desired CPA (optional)

For starters, to not keep it mind all the time, while also it has effect on the criterias for traffic filtration so that they do comply with the CPA goal. The Performance Mode doesn’t demand a tracker to be connected by default, yet they are very powerful tools that can benefit your campaigns as well.

Step 5. Connect Premium sublists of sources.

It includes the highest quality traffic sources with the best CR, which is 61% higher than that of the Standard group.

Step 6. Add whitelists and blocklists (optional)

You can still add whitelists and blocklists manually or set up Automated rules which will filter sources into blocklists according to set criterias. The sources in such lists will be excluded from the campaign. The blocklists and whitelists, updated by Performance Mode feature will not appear in the fields below inside campaigns, while you still can find them on Optimizer page.

Warning: Automated rules become available at RichAds only after setting up a tracker!

Step 7. Customize bids on targeting parameters (optional)

Micro bidding is a feature at RichAds platform that allows to set variations to bids on traffic sources. For example, if a source shows poor performance, you lower the bidding amount on it to prevent overpaying for it. The bids can also be increased if you want to prioritise a very profitable source.

Warning: Micro bidding becomes available at RichAds only after setting up a tracker!

Conclusion

Performance Mode is a great opportunity to make the optimization easier without the loss of performance. Automatically, you campaigns will be filling up with converting sources that align with your targetings. Running campaigns in Performance Mode might significantly increase your ROI and doesn’t require in-depth knowledge.

Launch profitable campaigns at RichAds platform!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Latest RichAds updates

• RichAds revolutionary release: new Telegram ads format now available on the platform
• New Features at RichAds: Multiformat and Optimizer update
• RichAds updates in August: forecast traffic volumes with Predictor
• RichAds Updates in July: Optimizer and Icons Upgrade
• RichAds updates: new filters for sources at Optimizer
• RichAds platform updates: new features at Optimizer

The post Performance Mode: the most converting whitelists weekly appeared first on RichAds Blog.

In this article, we will tell you more about what Subscribers Lists Groups are, share the first results, and give you some important tips on working with them.

Not All Sources Created Equal

Some sites have a more affluent audience than others. Some sites allow more notifications to be sent to their subscribers than others. Some have no qualms about driving up clicks and conversions (which, of course, we sooner or later discover and cut off). There may be many reasons that affect the quality of a particular source, but the fact remains:

💡Not all sources convert equally well.

This is a common truth for every media buyer working with PUSH, POPS, or NATIVE traffic. How do you know that one source is better for your offer than the others?

Of course, the most reliable way to check the quality of a source is to test it yourself which means buying traffic from it. However, this method is not only reliable but also resource-intensive, especially for such a large advertising network as RichAds.

There is another way: to use the data of those who have already tested these sources before you. That is our data.

We have already tested the quality of the sources and are ready to share the test results with our advertisers in the form of Subscribers Lists Groups. We divided them into 4 groups:

We update and optimize Subscriber Lists Groups every day, so the accuracy of their quality assessment only gets better over time.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Highest Quality Push ans Popunder Traffic

We can say that the Premium Subscriber Lists Group is the highest quality push and popunder traffic. It includes only the sources which consistently show excellent conversion for many different offers.

There are three criteria for adding sources to this group:

• High CR compared to other sources.
• Sufficient data.
• Consistent results and no complaints from the clients.

In the graph below, you can see how the Premium group outperforms others in terms of Conversion Rate.

The conversion rate for Premium is 61% higher than for Standard. And compared to the Remnant group, Premium converts 221% better!

More and more advertisers are starting to work with the sources of this particular group. So the average cost per click in it can be relatively higher. But a high bid doesn’t mean a high CPA. In practice, due to high conversion rates, the CPA in this group is very often lower than in Standard and Remnant.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

New Approach to Testing Offers

The Premium Subscribers Lists Group launch not only received excellent feedback from our advertisers but also seriously raised the overall conversion rate across the entire network: the total CR for all advertisers increased by 74%!

It’s no wonder since the approach to testing RichAds has changed in terms of both advertising network and offers. Users no longer launch campaigns with the RON (Run on Network) targeting settings. The reason is that a huge test budget is required to fully test such a wide ad network as RichAds.

New approach: testing on the Premium group, i.e. the best sources of the network. If your test on the Premium sources fails, then most likely, the offer will not work on other sources. This way, you can draw conclusions faster and with a smaller budget.

Tips on Working with Subscriber Lists Groups

We’ve already talked about the Premium Subscriber Lists Group and gave recommendations on how to work with them. Next, we’ll talk about the rest of the groups.

Standard

The Standard Group is the second step after the premium sources. Once you find a winning combination of your offer, you’ll have every chance of achieving great results on the sources of this group.

Remnant

According to our statistics, the Remnant are the sources with the lowest conversion rates. However, it does not mean that this group does not convert at all and it is impossible to make a profit on it. Yes, CR will be lower than in Standard and Premium, but the average CPC in this group is also lower. Therefore, this group is an opportunity to get additional profit and scale a performing offer.

New

All new sources fall into this group. As soon as we collect enough data to assess their effectiveness, we move them to other groups accordingly. Thus, for proactive media buyers, it is an opportunity to be the first to find converting sources and enjoy the low competition.

To run ads on any sources of the groups, select them in your account when creating a campaign. 

We hope that more RichAds advertisers will find out this innovation and apply it in their campaigns. Before they do, the momentum is on your side!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Where to find push and popunder traffic of the highest quality? Use Premium sublists from RichAds appeared first on RichAds Blog.

Target CPA is an optimization strategy that helps marketers to get to their desired conversion price without any manual efforts. 

The algorithm works automatically, adding non-converting sources to a blacklist and adjusting bids via Micro bidding to get to the desired conversion price.

Important: the minimum budget for such campaigns is $50 and the maximum desired CPA is also $50. Tracker setup is a must for the algorithm to work!

How to set up In-Page Push campaign using Target CPA?

Setting up the campaign that will get into your desired conversion price on in-page push ads is pretty easy, let’s look at the simple steps.

Step#1. Choose the optimization algorithm

First of all, when starting a Target CPA campaign on in-page push ads, you need to choose the algorithm in the optimization strategy field.

Step#2. Add creatives and offers link

Then, same as for the usual in-page push campaign, you need to add 5-10 creatives and the link to your offer.

It’s important to integrate a tracker and set up postback in advance for the Target CPA algorithm to work!

Step#3. Choose GEO and device

Specify your targeted country and choose the device, we recommend not to focus on both mobile and desktop within one campaign, as the bids are different for mobile and desktop devices.

Step#4. Write down your desired CPA and budget

You need to choose the price per conversion you’d like to get and write it down, it needs to be no more than $50.

Then, specify the budget per day, it needs to be no less than $50.

Step#5. Set up Advanced targeting

Choose OS, Browsers, Languages or anything else you’d like to specify, though we’d highly recommend not to set up too many parameters from the start in order not to cut your potential clients too much.

That’s it, your Target CPA campaign on in-page push ads is ready and you can start getting conversions on your desired price.

Conclusion

Don’t hesitate to start your in-page push campaign on Target CPA algorithm, it will bring you leads on the desired price automatically without any manual optimization.

Go ahead and boost your profits with RichAds!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Boost your In-Page Push campaigns with Target CPA at RichAds! appeared first on RichAds Blog.

Target CPA automatically identifies the sources that convert better and prioritize them over the sources where the number of conversions is lower so your ad spend becomes more efficient. Therefore, the cost per conversion goes down, and the campaign receives more conversions at the targeted price.

This function is also known as the target CPA goal.

How does the feature work?

The algorithm of the feature consists of 2 phases: 

1. warm_up
2. launched

In the first stage (warm_up) the algorithm evenly buys up traffic and removes non-converting or too expensive sources. After a campaign has spent enough money, it is put into launched mode. At this stage, the algorithm selects the optimal bids to get conversions at the target price. Set target CPA and see how it would work for your advertising campaigns.

What are the benefits of Target CPA for advertisers?

The algorithm automatically:

• sets up the best start-up sources to get the first conversions quickly;
• filters non-converting sources;
• selects the best bids to get conversions at the target price.

How to set up Target CPA?

1. Set up conversion tracking and get the first test conversion.

2. Choose Target CPA as an optimization strategy.

3. Set up advanced targeting.

4. Set up a daily budget.

5. Set up Target CPA.

Target CPA automatically identifies the sources that convert better to help you earn more and spend less. This is the top feature that helps to make a profit. Would you like to try it right now?

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Target CPA 2.0: Automate Optimization and Get Fast Conversions appeared first on RichAds Blog.

Predictor: analyze traffic volumes

If you have dreamed of a superpower to predict the amount of traffic you’ll get without complex manipulations and black magic, we have good news for you!

Predictor is a feature that makes a forecast for the available volumes of premium traffic according to your targeting (GEO, device, bid). Thanks to this function, you will be able to see the volume statistics for the last 24 hours for the selected targeting and set the most converting bid.

It is crucial to emphasize that Predictor provides statistics on premium traffic sources, because their CR is 61% better than the one of Standard group and shows great results.

They can be found in the “Sources” field:

Also, thanks to the Predictor, you will never choose the wrong bid. Quite often clients complain that their campaign does not get the desired number of clicks or impressions, but they don’t understand that the problem is in the low bid.

The new feature will allow you to see the amount of traffic for different bids, so you can calculate the profitable bid and the approximate amount of traffic that your ad will receive on your own:

How does Predictor work?

Let’s analyze in detail how Predictor works, as well as learn how to get the most out of this feature.

1. Choose the traffic type. The feature is available for all traffic channels. 

2. Select the campaign type. This feature will work only with manual CPC/CPM, it’s not available for Target CPA.

3. Set desired targeting. For the correct works of the campaign and, accordingly, Predictor, you need to specify the GEO, device, and desired bid.

4. Go to the “Goal” section to see statistics on traffic volumes for 24 hours. In order to find out the available volumes of premium traffic by clicks/impressions, depending on the selected traffic channel, you need to point the cursor on the graph.

Important: Traffic volumes may vary, because the RTB (real-time bidding) takes place in real time, and it is impossible to predict its results with 100% accuracy.
Remember that the higher your bid is, the more quality traffic you will get. It will also allow you to reach the freshest audience and get more conversions.

If you still have doubts on working with Predictor or wanna have a more detailed explanation, feel free to watch our latest tutorial!

Conclusion

Every month we try to improve the platform for our customers, hopefully, the new feature will simplify and speed up your work on the platform. Don’t miss the July’s updates, you can learn more about the new features here.

We will be glad to receive your feedback on the new feature, you can always contact your personal manager to share your ideas, and we will definitely take them into account!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post RichAds updates in August: forecast traffic volumes with Predictor appeared first on RichAds Blog.

RichAds ad network constantly monitors its platform’s functionality and interface while is determined to make as comfortable to use and feature-rich as possible. We regularly update and add new functionality that helps the marketers to successfully run advertising campaigns!

This time we will tell you about the new filtering functionality for sources at Optimizer page!

Optimizer is an interface within the RichAds platform that allows you to optimize your campaign by managing targeting parameters directly from the statistics page! With the help of the Optimizer you can simultaneously monitor statistics per campaign, add/remove sources in both whitelists and blacklists, or even adjust custom bids with Micro bidding feature!

Below we showed what’s new added to the Optimizer this time.

To be aware of the all new updates at RichAds’ platform, follow the tag “RichAds updates” on our blog!

New filtering for sources at Optimizer: what’s the update about?

Now you can add to filtering any sources shown on statistics’ page at Optimizer. While pressing “+” (Include) button on, for example, a Subscribers list the publisher and site pages will display only the sources from the selected sublist. The “-” (Exclude) button on the contrary removes such source from displaying, for example, removing a publisher, it will stop showing its sources at any metric. At the same time the statistics updates after that, so you can straight-forwardly evaluate the impact of the item on the campaign.

The total amount of items that can be added to filtering is limited to 5 max.

The sources used for filtering will appear as a tag above the statistics’ tabs, if coloured green — included, while in case of red — excluded. Filter applies to the whole Optimizer page even after switching between tabs. Also the selected filters remain after a page reload, date and time adjustment and adding optional metrics. To remove filters you can turn them off manually one-by-one or simple reset them via “Clear filters”.

Conclusion

Usually a campaign’s optimization is a thorough and time-consuming process demanding the data at hand to be as detailed as possible to detect the best and the worst performing sources. In order to make this process easier, we implemented the Optimizer which allows to optimize campaign’s parameters and sources directly from the statistics’ page. As the Optimizer is regularly updated to improve it’s functionality and interface, we introduce filters-applying for sources across the Optimizer!

We at RichAds have been providing an advertising self-serve platform for many years, consistently improving its features. With us you can launch a push, pops, in-page, direct click and native ads campaign on over 220 geos from Tier 3 to Tier 1! Start earning on ad campaigns with RichAds’ quality traffic!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post RichAds updates: new filters for sources at Optimizer appeared first on RichAds Blog.

Since RichAds platform is already being a regular place to buy traffic and run ad campaigns, we careful watch it to keep being as seamless in use and functionality as possible!

This time we will present you the recent updates to Optimizer!

Optimizer is an interface within the RichAds platform that allows you to optimize your campaign by managing targeting parameters directly from the statistics page! With the help of the Optimizer you can simultaneously monitor statistics per campaign, add/remove sources in both whitelists and blacklists, or even adjust custom bids with Micro bidding feature!

Below we showed what’s new added to the Optimizer this time.

To be aware of the all new updates at RichAds’ platform, follow the tag “RichAds updates” on our blog!

What’s new in the Optimizer update at RichAds?

In this part, we will overview the newly updated features in Optimizer of additional metrics management, creatives optimization, and visual tips of optimizing sources!

1. Additional metrics management

Now you can sort out, add or remove demonstrating additional metrics on the statistics page at the Optimizer by simply clicking “Additional metrics” drop-down menu and marking the options.

Also the display order of the metrics will remain the same for any campaign, and will not reset after reloading the page.

2. Creatives optimization

Before a campaign’s management in the Optimizer could be performed only within sublists, publishers, sites, devices and OS, but now you can also adjust parameters and monitor statistics for creatives!

With the new update you can add/remove creatives in the whitelist and blacklists of the campaign, and also set a custom bid on any used creative in the campaign separately straight from the Optimizer page!

You can already access the “Creative” tab with all said functionality in the Optimizer panel.

You can also add, remove or edit creatives straight from the statistics page.

3. Visual tips on optimization

For the comfort, two kinds of visual tips were added to the Optimizer: those signalling of a source’s poor performance, and those recommending to adjust the bid.

Now the red coloured sources will indicate their poor performance, and thus recommended to be paused. The evaluation comes out by summing up such metrics as CPA goal, CPA fact, Spend and Conversions.

Also, from now on some sources will indicate the campaign’s current bid win rate by having a certain emoji next to it. The high win rate (the “fire” emoji) will demonstrate that the actual bid is competitive at the publisher’s auction and you will get enough traffic from the source. In case you see a signal of unsatisfying win rate (the “thumbs-down” emoji), it means that the bid is too low for the auction and doesn’t win over the source to show the ad, thus is needed to be increased.

Conclusion

Ad campaigns optimization process is mostly a very thorough and dull work, that demands extensive concentration and awareness of the platform’s features. That’s why we at RichAds aim to improve the functionality of the platform that way so it becomes more convenient for the users! With the new features, the Optimizer offers a much useful functionality to optimize ad campaigns for better performance!

Also, at RichAds you can easily launch ad campaigns on push, pops, in-page, redirect and native traffic, as well as having all the top-notch tools for optimization. The traffic is being verified by AdScore, so the high quality of it is taken care of. Start running profitable ads with RichAds right now!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post RichAds platform updates: new features at Optimizer appeared first on RichAds Blog.

The long-awaited feature of Multigeo appeared in Richads advertising network. It allows to duplicate a new campaign for other geos in two clicks.

Let’s figure out how it can make your advertising life easier.

What is Multigeo and why is it needed?

Generally, the Multigeo function allows affiliates to add several geos to a single campaign. Several advertising networks implement the function in this way. The RichAds team modified this feature to make it more convenient for affiliates.

What is the reason for this? A campaign with multiple geos seems attractive because one campaign can be created more quickly than multiple campaigns.

This strategy, however, has several disadvantages:

• First of all, bid costs differ between countries, which can significantly impact campaign expenditures.
• In addition, the optimization process will be complicated by multiple geos within the same campaign. It is clear that specific traffic sources can be more effective in one country than in another. In this case, it is unclear how to optimize a campaign that is tuned to multiple countries at once.

At RichAds, any new campaign can be duplicated for another geo with the same settings rather than creating one campaign for several countries. From an optimization and spending perspective, this option seems much more practical.

Multigeo feature for advertising campaigns: how to set it up?

Multigeo can be added in two clicks anytime a marketer creates a new ad campaign.

To do this, find the Additional campaigns block below the Create button.

! It is important to remember that the Multigeo feature can be used only when a marketer creates a campaign. The Additional campaigns button is not available for active campaigns.

Checking this box allows to create a copy of the campaign for a new geo or another ad format. A campaign can only be duplicated to other geos (up to 20 countries) or other ad formats (Multiformat feature).

In order to create a campaign for another geo, you only need to select a country. The recommended bid value will appear next to it. CPC rates can be adjusted according to your preference.

Thus, you can create up to 20 campaigns with similar settings for the geos you are interested in.

Multigeo can be enabled for any new advertising campaign on push, page, pop, and direct click traffic, regardless of your chosen campaign (Target CPA, Manual CPC, or Performance mode). However, Multiformat is only available to push clients when creating Manual CPC campaigns.

The Multiformat and Multigeo functions are not implemented for the Native ad format, which is in beta testing.

What data is duplicated in the new campaign?

The Multigeo feature will transfer all creatives, links, and campaign settings to the new campaign. Obviously, there is no way to duplicate regions and cities in an ad campaign in another country.

All data will be transferred to the duplicate campaign whenever you set up Automated rules or Micro bidding.

! It is possible to duplicate all advanced targetings except for carriers, browser languages, IP addresses, and ISPs.

Conclusion

Multigeo in the RichAds advertising network allows the client to easily and quickly create a copy of the current advertising campaign and launch offers in many countries or channels (Multiformat feature).

At the same time, the system prompts you with recommended bids for each GEO and copies almost all the entered data. It is possible to create up to 20 duplicates for different geos and test them as quickly and conveniently as possible.

Boost your productivity with Multigeo!

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

The post Create up to 20 doubles of the campaign with the Multigeo feature appeared first on RichAds Blog.

RichAds has released a new version of its reporting system. Despite changing the platform’s appearance and functionality, this element has remained the same for years. There’s no better time than now to improve it.

The next step is to tell you what is new and useful in reporting. The good news is that it has become faster and more convenient. However, we have also kept all of the useful features.

Meanwhile, we encourage you to compare the two versions of the report to make the transition easier.

Where can you find new reporting?

You can find reporting in its usual form under the “Reporting” tab in the site header. A new reporting option is now available nearby. It is called “Reporting β”.

For a few more weeks, both reports will be available. After that, the old version will be deleted.

How does an old reporting look like?

There are differences in the appearance between old reporting, also known as “Reporting,” and the advertising platform.

An old version looks like this:

How does the new reporting look like?

New reporting, or “Reporting β,” is made in the same style as the rest of the advertising platform.

In the new reporting page, instead of seeing all account statistics for the day, you see a list of the reports you generated earlier.

Here’s how Reporting β looks like:

Reporting has become faster and more convenient. How did we do it?

• New report’s location

Since the old reporting system is based on a different platform, you spend more time transitioning and uploading the report.

As a first step, we moved the reporting section to the existing platform. In contrast to the previous version, the transition time is minimal.

• Changes to the report generation flow 

Reporting in the old version loaded all the advertising account statistics for today immediately upon visiting the page. The process takes time. To generate a more complex report or a report for the previous period, you will need at least three requests (period, filter, segment), each reloading the page.

In the new reporting system, you can set the parameters (report name, filters, metrics, segments), request the desired report and receive it instantly.

• Metrics can be selected at the beginning of the process

Different metrics and segments will be available in the new report’s version. You can choose up to 3 segments or 1 segment if it’s a “Date, Hour” segment.

You can set the order in which metrics appear in the report by dragging the selected cards with metrics.

• Convenient report viewing

Previously, the report could be viewed directly on the online page. Now, when the “Open Preview” button is clicked, it opens in a convenient pop-up.

Is there anything that will stay the same?
1. In the “Open Preview” popup, you can still sort the data according to your preference.
2. Reports can be downloaded to your device in CSV format.

Conclusion

Reporting in the new version has been improved in every way: it’s faster and easier to use.

Within a few weeks, both reporting options will be available simultaneously. The old version will be closed on February 15, 2023.

Meanwhile, you can use the old tool while learning the new one.

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

The post RichAds Launched New Reporting: See What’s New appeared first on RichAds Blog.

Recently, RichAds launched a new feature called Performance mode. It’s high time to check first results.

It is really possible to reduce CPA by 79% and boost conversion rate by 253%?

In this article we’ll share a dramatic statistic for Performance mode at RichAds. Are you ready to see it?

Here you’ll see 2 battles:
1. The first will be between Manual CPC and Performance Mode ad camapigns.
2. The second between desired CPA and Performance Mode CPA. 

What should you know about Performance mode before start? 

Performance mode is a feature that analyses your campaign results and then automatically adds traffic sources to block- and whitelists on a daily basis. Even if you deposited 150$, you’d have access to Performance mode. 

This feature is a kind of invisible personal assistant that brings profit to your campaigns. Why invisible? The space for white- and blocklists won’t show any new sources. The process is hidden from your eyes, but it still works! 

What is more, a marketer can continue optimizing the campaign manually and get even better results! RichAds team highly recommends using this strategy: make optimization on your own and operate the help of the Performance mode feature.

At the moment, Performance mode can be set up for push ads. There is no such option in RichAds UI for pop ads and direct click, but the function works for them too! If you want to try Performance mode for pops, please get in touch with your manager. They will help. 

Battle number 1: Manual CPC vs Performance Mode campaigns

Does Performance mode feature really work and increase conversions? The answer is certainly yes!

First, let’s compare which campaigns achieve the best results: those optimized by users (manual CPC campaign) or with our optimization tool, Performance mode. Our focus will be on whether the CR has been boosted and the CPA has decreased.

The table below shows examples of advertising campaigns launched for the same offer in the same region by different RichAds advertisers. The only difference is whether Performance mode was used or not.

Spoiler: CR became higher, while CPA decreased dramatically!

Here is a screenshot from our report to prove the numbers for Campaign No1.

It’s crucial to notice that campaigns on different GEOs and verticals were taken as an example and analyzed. This means you can test the feature on any offer and probably won’t be mistaken.

Battle number 2: the desired CPA and Performance Mode CPA

Let’s look into how Performance mode helps lower the desired CPA without any of your actions.

RichAds clients launched ad campaigns and compared the numbers of the desired CPA and real CPA they got with Performance mode.

As you can see on the screen, the CPA in the Performance mode ad campaigns was from 8% to 41% lower than the CPA goal. It is important to keep in mind that the data also represents Tier 1, Tier 2 and Tier 3 countries. This feature works for all geos.

Conclusion

Optimizing campaigns takes time, and smart marketers choose RichAds’ Performance mode optimization strategy. In fact, it reduces CPA by 79% and boosts conversion rate by 253%.

In Performance mode block- and whitelists for your campaign targetings appear almost daily without any of your actions. This feature helps improve your campaigns’ results in a wide variety of geos and verticals. 

The feature would be available even if you deposit only $150. Let’s make your results better without any effort on your part.

What is RichAds?
🔝 Push and pop ads,
🔼 Direct click traffic,
🔝 CPM for direct click ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

The post How to increase CR and reduce CPA with Performance mode appeared first on RichAds Blog.