What’s the hardest thing to take about advertising campaigns’ performance? That it’s static, stagnating… Well, can a video shake it up?

We at RichAds thought that through, so now it’s time to introduce our new ground-breaking Interstitial video format for Telegram Mini App ads!

What’s an interstitial video format for TMA ads?

It’s well-known that a good advertising is that in motion, but that applies to many cases, so it was time to make Telegram ads in mini applications the one. The new Interstitial video format is another creative option for launching ad campaigns in Telegram at RichAds, allowing to approach the audience better with a highlight of your product! The available video length is 10 – 20 seconds and maximum file size is up to 20MB, while it can be additioned with a catchy icon, title, description and button.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How much does it cost to launch video ads in Telegram at RichAds?

The new Interstitial video format is distributed by CPM model which charges for every 1000 impressions on the ad in Telegram, while the minimal price starts from only $3! In order to evaluate the best bid for the exact geo, you can contact RichAds ad network‘s managers, who can assist you in determining the optimal price along with setting up the Telegram ads campaigns.

Good to know!
If you want to evaluate the CPV (cost per view) price for Interstitial video in Telegram — then simply divide it by 1000.

How to launch Interstitial video ad campaign in Telegram Mini Apps at RichAds

Eager to try it out already? Below you will find a short comprehensive guide on launching Telegram ads campaigns at RichAds with the newly added Intersitial video format!

1. Select Interstitial video as creative format for Telegram ad campaign

Since at RichAds there are several creative types available for running Telegram Mini App advertisemens, you need to choose the ‘Interstitial video’ among them.

Note!
Only one creative format can be selected for a single advertising campaign in Telegram. If you want to simultaniously try out other formats such as push-style, interstitial or embedded banners, then you’d need to create and/or duplicate targeting parameters into a separate campaign at RichAds.

2. Set up the creative content for video ads

Apart from the video itself, you can set up for this Telegram creatives format an icon (similar to push ads), short title (up to 30 characters), description (message can contain up to 60 symbols) and button. As highlighted before, the video length is recommended to be within 10 – 20 seconds, while the overal file size must not exceed 20MB. Make sure that those requirements are met for the Interstitial video format, otherwise it may not be correctly displayed to the users of Telegram.

For now, you can add only one creative per campaign for Interstitial video format at RichAds, while for testing more of those it requires creating separate campaigns.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

3. Evaluate the correct budgeting for starting TMA ads campaign on video format

Unlike push-style format, the Interstitial video ads in Telegram Mini Apps at RichAds are processed by cost per mille (cost per 1000 views) model. Note that the daily budgeting for Telegram ad campaigns is recommended to be from $30, which would approximately cover at least 10 potential conversions in advance, while the higher budgets are more likely to show better results. It is also recommended to set budget spending by ‘ASAP‘, so that placings are picked as soon as the bid is winning and get up to 35% more traffic!

After deposit of at least $3000 to your RichAds account, you’d get a personal account manager who could help you set up the optimal bid and daily budgeting for the exact geo and offer.

What it takes to become a pulisher of video ads in Telegram at RichAds?

If you want to monetize your own project in Mini Apps with Interstitial video format for Telegram — you can become a publisher at RichAds ad network! Simply select the desired format while registering as one, and start earning money on showing this new type of advertisements to the audience of your mini application. Learn more from our article on monetizing Telegram Mini Apps!

Conclusion

Now that you know of the new Interstitial video ads format for Telegram Mini Apps, it’s time to test it, don’t you think? Don’t postpone exploring the new format at RichAds and launch a campaign right now!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post RichAds Updates: New Interstitial Video Format for Telegram Ads appeared first on RichAds Blog.

Telegram is a very convenient and flexible platform, serving as both messenger and promising traffic source to promote products and services. While buying Telegram ads usually meant channel ads or sponsored content certification, RichAds has recently introduced an innovative solution to run ads in Telegram Mini Apps!

In this article, we will explain how to buy telegram ads and how to advertise on Telegram with RichAds ad network’s new format!

What are Telegram ads at RichAds?

Previously, advertising on Telegram for affiliate marketers was full of inconveniences. The internal means for promotion were limited to appearing only in Telegram channels as sponsored messages or posts driven by specialised ad agencies. In-channel sponsored messages were introduced by Telegram only in 2021 and followed with tight content guidelines. On the other hand, the ads that impersonate owners’ posts don’t get as much response as before.

Telegram ads by RichAds operate not in channels but in Mini Apps (prioritising popular clickers), functioning more like in-page ads and being independent from the messenger’s ads policy. The owners of Telegram Mini Apps can monetize their products with advertisements, establishing moderation preferences individually. And since RichAds is a complete self-serve advertising network, you are able to set up, launch and optimize Telegram ad campaigns just the way you want!

Comparison and advantages of Telegram advertisements in Mini Apps

Being independent, innovative and having the already relevant audience for the most popular niches in affiliate marketing, Telegram ads by RichAds are granted with sufficient superiority. Below we compared all available ways to advertise on Telegram to highlight all the benefits of the yet poorly explored format!

Very important note: previously advertisers were able to buy telegram traffic in agencies and now telegram ads can be bought and launched directly at advertising networks!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to successfully advertise on Telegram Mini Apps?

The Telegram ads by RichAds are a very young ad format yet to be fully explored by performance marketers. Here, we highlighted the cornerstones of how to buy telegram ads and running Telegram ads in mini-apps from our platform!

1. Add minimum 5 creatives for higher CTR.

In fact, there are several available formats for creatives in Telegram Mini App ads at RichAds:

• Push-style.
  Such ads remind of push ads, consisting of an icon, title (up to 30 symbols) and description (up to 60 symbols), while as serving as a button themselves. While delivering high CTR due to push-style native integration into a TMA interface, they gather about 1.6 million impressions daily! Minimal CPC (cost per click) bid for launching this creative format is starting from $0.015.
• Interstitial banner.
  This format present a full-screen static image accompanied by a short title and description, which can be additioned with a brand highlighting text and a button. Being suitable for any resolution, interstitial banner is ideally shown between levels without gameplay disruption, which allows it to gain over 950k impressions per day! Minimal CPM (cost per 1000 views) for launching this ad format would be from $1.5.
• Interstitial video.
  Immersive full-screen video ads with a title, description and button that can be closed in a certain time period. This new engaging video format is more effectively captivating users’ attention between app transitions, already accumulating over 200k impressions each day! Minimal price for 1000 impressions bids for video ads in Telegram Mini Apps is starting from $3.
• Embedded banner.
  Fixed-position banner ads with integrated into a specific spot within the TMA interface, without covering the content. Being itself a static picture serving as a button, interstitial banners are the least intrusive yet engaging format, covering almost 650k impression daily! The minimal CPM bids for this creative format would be starting from $0.4.

In order to achieve high click-through rate, we recommend adding many different creatives that can approach various interestes of users. For example, you can start with 5 per a campaign to ensure the initial tests have a chance to effectively engage the audience. Creatives for Telegram Mini App ads are quite similar to push notification icons (128×128), followed with a title (30 characters), a description (up to 60 characters), as well as customizable brand pre-header, banners and button for certain formats.

2. Set broad targeting options for wider audience coverage.

RichAds allows to target Telegram Mini App users in the ads by geographical, technical and account subscription parameters. Note, that it’s only one country per campaign allowed. For now, mobile and desktop devices can’t be targeted separately, as we did that to prevent users from limiting the used traffic sources by this. Also, it’s better to keep the list of involved OS and languages not limited, just like enabling ‘Telegram Premium subscribers only’ will narrow down the amount of users who will see the ads.

Especially pay attention to ‘Clicks cap’ because if not specified the ad will be showing to users endlessly, for which you will pay but it doesn’t guarantee getting the same amount of conversions. We recommend setting this options to 1-2 per day, so users won’t get annoyed and you don’t overdraw the budget. You can also set targeting exclusively for Telegram Premium and users with positive Ton wallet balance, or specify whether users are promised rewards for following ads in oder to adjust placements.

3. Adjust budgeting for the higher ad campaign’s performance.

It’s recommended to follow the suggested bid as the Telegram Mini App ads’s costs at RichAds are evaluated via first-price technology that selects ad placements in an internal auction. The daily budget, though, should be at least $30 for the tests, preferebly run with ‘ASAP’ option on as it might potentially increase traffic volumes by 35%!

4. Track ad data and optimize campaigns to focus on performing options.

Connecting a tracking solution is essential for seamless optimization as you can monitor the traffic sources performance in details. RichAds is already integrated with all popular trackers which are soon to introduce the new ad format’s template while push notification channeling works fine with Telegram Mini Apps data.

For traffic sources optimization RichAds platform offers compiling whitelists and blacklists, by adding their coded ID’s into the respective field. After a deposit of min $500 to your RichAds account, you will be assigned a personal account manager who will help you with setting up and optimization, along with providing whitelists for the exact geo and offer. We also offer free creatives for marketers who’d like to test the new Telegram ads with us!

With Micro bidding users can adjust bids on certain targeting parameters and traffic sources, for example, lowering bid for poorly performing sources or increasing for the well-converting ones!

5. Schedule ads to catch the most relevant audience.

Initially, we strongly recommend setting the scheduling to 24/7 running so you can judge of the audience activity and peak hours by the tests results. For example, once we noticed that some Gambling offers in Norway gain the most response in early mornings, as apparently local audiences prefer such activities right before work. More to that, if the advertised offer requires a call-centre assistance, you can request its working hours and set them to prevent losing potential leads.

Every month we share reports on the top profitable countries and niches for our ad formats, analysing our internal RichAds platform’ statistics. The ads in Telegram Mini Apps are going to appear there very soon with traffic insights on the best geos and verticals for the format!

Where to buy Telegram Mini App ads traffic?

For now, RichAds is the only provider of Telegram ads in Mini Apps among advertising networks, but we suspect not for that long. We hand-pick the most popular mini-apps (preferably clickers) so their owners have a mutually beneficial opportunity to monetize, while affiliates get a unique and innovative ad format on top messenger. Currently, the traffic volumes of ads in Telegram Mini Apps at RichAds exceed 70 million users around the globe, and constantly keep growing.

In the future, we plan on segmenting the Telegram traffic by verticals, but you’re already free to test the ad format on our platform and see the performance yourself!

How to pay for telegram ads? Register at Richads advertising network. The minimal deposit amount at RichAds is $150, while you can find among the available payment methods: bank cards, wire transfer, Capitalist and Payoneer.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Conclusion

RichAds ad platform is the first advertising network to introduce ads in Telegram Mini Apps with full control over setup, configuration and optimization of the campaigns. The Telegram ads prices come minimum by $0.015 per click available worldwide including the geos where the messenger has most users. Come test the new advertising format in Telegram at RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Telegram ads: where to buy and how does it work appeared first on RichAds Blog.

Anastasiya Kazakova, RichAds co-CEO

Anastasiya Kazakova, co-CEO of RichAds ad network, can righteously be nominated for 2024 WT Awards due to her significant expertise in the industry and her thorny yet quick and fruitful path to the current position.

With a total 7 years of experience in marketing, Anastasiya Kazakova started her career at RichAds as an account manager.

It took her two years to become the Head of Customer Success department, during which she could manage 100 clients simultaneously while educating the team and making plans  for the whole department. 

Anastasiya’s position as a Head of Customer Success wasn’t a long one, yet really prosperous for the company. She managed the team of 9 people, and changed the structure of the department, adding the support team to the account management for overall income boost. 

In less than a year Anastasiya Kazakova got promoted and became a Chief Commercial Officer. This position was really a harsh yet rewarding one, she had to manage 6 teams that included 45 people in total. As a result of her work — 2023 made the company grow by 150%, pop ad format popularity increased by 3 times and the main directions of that year also had a three times boost!

The year of 2024 brought Anastasiya a really well-deserved position as a co-CEO, now she admits that she didn’t realize how challenging it would be, yet she managed to not only cope with it but also make this year a total success. In the first three months the company grew by 43%. Later that year RichAds launched 2 more related businesses, one is really fresh and promising, the other one paid off completely and brought a really good revenue, launched in the beginning of 2024. 

What’s more, in 2024 RichAds launched an innovative format in the market, Telegram ads, and it was a complete success in terms of conversions. Moreover, the company opened the first media buying project that exceeded the expectations in terms of ROI! Anastasiya admits that 2024 was rich in projects, and despite the fact that not all of them paid off for RichAds, the company grew in the majority of directions and already has its focus for 2025.

Anastasiya Kazakova is not only a dedicated professional in the marketing industry, but also a person who has a lot of ambition and knows how to lead people to actual results.

What is Women’s Tabloid awards?

To put it simply, Women’s Tabloid is a UK magazine covering insights and news about women in various fields, including business, leadership, and entrepreneurship. 

They also launched a prestigious award with the same name that is held annually. Its main aim is to recognize the achievements of women in tech, advertising, business, fashion, education, and many other fields.

Winning such an award means global recognition of the nominee success in the chosen industry, and is considered really honored.

Conclusion

As you can see, Anastasiya does deserve such industry recognition! RichAds team thanks each person for such vast support and appreciates the award.

It’s our clients support and trust that drives us to such nominations and overall success, RichAds team thanks everyone for their contribution and promises to become even better this year!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post RichAds co-CEO won at Women’s Tabloid Awards! appeared first on RichAds Blog.

With this in mind, we have chosen our way to thank you guys by offering you the opportunities to educate (read our blog and watch RichAds Youtube chanel), use our premium optimization features for free, and much more.

Get a sneak peek at what affiliates can get from RichAds’ loyalty program.

Loyalty program for RichAds advertisers

At RichAds, we have 4 levels of advertisers: Rookie, Professional, King and VIP. The level specifically depends on your ad spend or a first deposit size. You can check all the requirements and possibilities currently available as part of the RichClub loyalty program right here.

How to become a member of RichAds loyalty program

Easy as pie! Follow these steps:

1. Join us at any level by making a deposit or launching a campaign.
2. Ask your account manager for any benefits within your package.
3. Enjoy!

Choose the level that best suits your preferences and expertise accordingly.

Conclusion

Moreover, the list of bonuses to be continued – we have huge plans! Join the community and enjoy the benefits here. Don’t hesitate to ask your Personal Account Manager about any benefits you’d like to get 💪.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Welcome to RichAds advertising network loyalty program: what’s new in 2025? appeared first on RichAds Blog.

This article teaches what Calendar push is and how to drive the best traffic first.

What Is iOS Calendar Push Traffic?

iOS Calendar push traffic is a new ad format for 2024 and 2025. It is displayed in a Calendar app on iOS and macOS in the form of a scheduled event. Calendar ads have a title, link, and description (optionally).

As well as for an upcoming event, users can see reminders of it from the Calendar app. Sounds pretty cool, right? Though this kind of advertising seems pretty aggressive, it is exactly what usually performs best with push traffic. 

According to the RichAds numbers, iOS Calendar Push traffic sources convert similarly to the New sources (with recently added audiences) where the average CR is traditionally high.

Let’s see how calendar push ads work in more detail.

How iOS Calendar Push Traffic Works

To see your ads, a user must subscribe to receive notifications themselves and can unsubscribe at any time. It’s the same principle as for web push traffic.

After the opt-in, users see your ad as a scheduled event in a calendar. Also, they can receive alerts about it from the Calendar app on their desktop. 

How Calendar Push Ads Look Like

The image is the main visual difference between web push and calendar push ads. In both desktop and mobile devices, calendar notification ads have no icon or main image. What do advertisers bet on in this case?

• Title 

It is the main component to attract attention and the most important part of your campaign. The title is what the user sees first in their calendar and reminders. It needs to be catchy and promising to lure a user. We recommend testing different angles of titles (not less than 5) for maximum conversion. 

• URL

Don’t forget to paste a link to your landing page. It can be found in the description of the calendar push ad. As a landing page is the second important thing to attract customers’ attention, use the best practices for landing pages.

• Text

A short ad copy is displayed in the Notes of the event. Here you can attract users with some special bonuses or describe more what’s your offer is about. 

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Benefits of Calendar Push Ads for Advertisers

New ad formats are always promising more profit. It’s reasonable: the market is less saturated and constantly growing, the fresh audience, and the advertising more catchy. But what exactly makes iOS Calendar push ads so special?

• High-quality push traffic from iOS and macOS devices. On average, this audience is considered to have higher income, making them a gold mine for affiliate marketers.

• Ads are delivered on a locked screen (mobile devices). More visibility than ever before.

• No images are needed. Elementary launching, testing, and optimization process.

• Natural but aggressive and personalized looks. Calendar push ads resemble the event on the standard calendar app, which is something the user trusts.

• Higher CR of a more qualified and fresh audience.

• Testing with smaller budgets compared to other advertising formats. The CPC model allows paying only when a user clicks on the ad’s link.

• Great for start, building an email list, or retargeting.

• Allows multiple options for targeting audiences on the RichAds ad platform. For maximum campaign performance, don’t forget to set the relevant browser language, and choose the latest iOS version and newest devices. Make sure you ask for whitelists from your manager.

Try Calendar Push Traffic Now

iOS Calendar Push Traffic in Affiliate Marketing

Push traffic has been on the market since 2018. Now we can say that push notifications advertising has luckily overcome Chrome 80 updates and even market changes due to Covid. Although it has become more and more popular, new push types appear, like an in-page push in 2020 and a calendar push in 2021. It allows affiliate marketers to cherry-pick from the new advertising format first and drive conversions from the fresh audience.

Which Verticals Perform Best with Calendar Push

Generally, calendar push traffic is as generic and all-purpose as web push, which means that it works with most niches. 

Here are the most performing verticals with calendar push traffic:

• Gambling
• Sweepstakes
• VPN, Antivirus
• Betting
• Dating
• iOS app installs unavailable for web push

How to run antiviruses on push ads for iOS and macOS read here.

Best Push Ads Tips in 2025

As you don’t have images here, put your efforts into testing different approaches to titles and description texts. If you check out spy tools for ideas, always add your touch to it for any vertical.

Here are some of the best approaches to the titles of calendar push ads in different verticals.

• Personalization: add a [CITY] macro and/or some popular name in a particular GEO.

⚠ [city] Jackpot ALERT!!!

?+976-915-5591-2 Missed call from Ava

• Connection to current events.

Don’t lose the greatest game of the year! Bet $5 get $20

• Personal alert imitation.

(1)Pending Package ? Your iPhone 12’s held up at the post office

• Click-baity.

 ‘Check your balance: $321?!’

Your iPhone is in danger. Antivirus update required.

How to Run Calendar iOS Push Campaigns

iOS Calendar push traffic is what is now available for RichAds advertisers. Check the simple instruction on how to launch the new hot ad format with the ad network.

1. Create an account at RichAds or Log In.
2. Choose a Push campaign type.
3. Go through Creatives (add some icon in case you add not only calendar sources later), Tracking, Budget, and other settings. Learn in detail how to set up a push ads campaign in our guide.
4. In Sources, choose calendar push subscriber lists. They are marked with a black circle.

In your account, the Insights tab will show you Impressions, Avg CPC, and Top CPC by Country in real-time. We also recommend contacting your traffic source manager for a fair idea of what’s working and what’s not working on the platform. Moreover, RichAds can share a whitelist for your offer on request.

Choose promising advertising offers and profit from RichAds traffic.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post iOS Calendar Push Traffic. The Ultimate Guide in 2025 appeared first on RichAds Blog.

There are several main criteria for choosing the Telegram advertising format, which are important for marketers to take into account.

We’ve highlighted 5 main points that are relevant for any affiliate and will analyze them for each format. Let’s take a look at them and explain the importance.

5 criteria for choosing best Telegram ad formats

1. Content policy and moderation.
   Before launching an advertising campaign, it is important to learn about Telegram moderation rules. The platform has fairly strict content requirements, and non-compliance with these standards can lead to ad blocking. However, there are more loyal types of advertising, so it is better to choose them.
2. Access to the Telegram Premium audience.
   Some types of advertising on Telegram offer access to a premium audience, which is characterized by high purchasing ability and activity. If your goal is to attract this particular audience, it is worth considering the advertising formats that will allow you to interact with it most effectively.
3. Targeting capabilities.
   One of the key aspects of a successful campaign is the ability to target your audience accurately. Telegram provides various tools for reaching the target audience, which allows you to customize campaigns by OS, GEO and other parameters. This will help you reach exactly those users who are interested in your offer.
4. Relevance of the target audience (TA).
   Before choosing an ad type, it is important to determine how well your target audience matches the selected format. Research the preferences and behavior of users in Telegram to make sure that your offer will be relevant and interesting for them.
5. Features for optimization and analysis.
   Effective advertising requires constant analysis and optimization. Some Telegram formats provide tools for tracking the results of advertising campaigns, which allows you to make changes based on the data received, however, there are different possibilities for analyzing the results for different formats.

Based on these five criteria, you will be able to analyze the types of advertising in Telegram and choose the most suitable one to create a successful campaign for your offer.

Three types of Telegram ads for affiliate marketing

Let’s look at the three main types of advertising in telegram and compare them according to the five criteria mentioned above!

Globally, there are three formats — Sponsored Telegram ads or the so-called official Telegram advertising, posts in Telegram channels and chat rooms, as well as advertising in mini-applications, a new format that has recently appeared in RichAds.

Below we tell you about each one and compare it!

1. Ads in Telegram mini apps 

Advertising in Telegram mini-applications is an innovative way of promotion that differs from traditional advertising in telegram, now available exclusively in RichAds.

What does such an ad look like? There are 4 types of such ads at RichAds, those can be push-style banners, interstitial banners or videos, as well as embedded banners. 

At the same time, there is no mark that this is a sponsored ad, which makes it more natural to perceive.

Instead of being placed in Telegram channels, such advertising is integrated directly into the interface of mini-applications, such as clickers, which makes it less intrusive and more organic for users. As for the mini applications themselves, these are games and entertainment platforms created on the bots basis. 

Moreover, we have a unique database of traffic sources, consisting mainly of popular clickers. We offer more affordable prices compared to advertising in channels — CPC starts at $0.015, and the minimum deposit in RichAds starts at $150.

The traffic potential in such applications is huge: many of them have more than 10 million users. At the moment, Telegram’s traffic at RichAds exceeds 70 million users worldwide and continues to grow.

Main features of advertising in mini applications in Telegram:

• Content policy and moderation. 
  The fastest possible moderation and loyal content policy, the thing is that RichAds team has experience in content moderation and adequately assesses the relevance of advertising.
  
• Access to the Telegram Premium audience.
  This type of advertising will allow you to reach any users, both with and without a Premium subscription! It is possible to target only users with a paid subscription, if they are your target audience.
  
  You can also choose motivated or non-motivated audience as well as users with Positive wallet balance.
  
• Targeting features.
  All the most common targets, from the country and OS to the desired language. You can also set up clicks capping per user so that your ad won’t be annoying and you’d pay only for relevant leads.
  
• Audience relevance.
  The audience of the most popular clickers in telegram, most of which have more than 10 million users, so the amount of users is wide, especially suitable for the vertical of Betting, Gambling and Finance!
  
  You can read more about converting GEO and verticals for your target audience here.
  
• Features for optimization and analysis.
  Black and whitelists are available for this type of advertising, they can be requested from managers for a specific GEO and offer. You can also adjust the bids for the desired source using the Micro bidding function.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

2. Sponsored official ads in Telegram

Official sponsored advertisement in Telegram it’s an ad that consists of text that cannot exceed 160 characters in length, and also contains a “Sponsored” bar. 

It is important to note that banners and video ads in this format are not available, and such Telegram ads are shown in channels from 1000 subscribers. This type of advertising redirects the user to the advertiser’s telegram channel, external website or chatbot, if desired.

Such advertising is suitable for promoting various types of services and offers, from the beauty sector to foreign language courses.

As for the price and budget, it all depends on how you decide to run ads. An independent launch requires 2 million euros, which clearly exceeds the capabilities of an ordinary marketer.

Through marketing agencies budgets start at $1,500, and the minimum CPM in Telegram is 2 euros.

Main Sponsored ads features in Telegram:

• Content policy and moderation. 
  The advertising of Gambling, Betting, Nutra and Finance offers is quite strict, such ads often do not pass moderation, because it is considered misleading to users by the platform, and the verification process itself can take from three to five days.
  
• Access to the Telegram Premium audience.
  Such ads are hidden from users with Telegram Premium.
  
• Targeting features.
  They are limited, because Telegram does not collect user data, but the main targets for the country and OS are available.
  
• Audience relevance.
  Telegram takes into account channels with similar topics, but needs to be optimized in order to accurately get to the desired target audience. Such Telegram ads are placed in large channels, from 1000 subscribers.
  
• Features for optimization and analysis.
  There are no features for optimization and analytics, the number of views and CPM are available. Though you can make a so-called whitelist, choose which channels your ads will be shown in.

3. Telegram channel advertising posts

Telegram channel promotion ads is one of the varieties of unofficial advertising in the messenger, which can be purchased either directly from the owner of a particular channel or through advertising agencies.

As for the type and size of advertising, there is no special standard, each owner has its own prices and formats. Classically, this is an advertising post, limited by the number of words at the request of the owner, and can include photo and video content on demand. 

It can look as native as possible, in the form of a recommendation from the owner or as an advertising post, it all depends on the agreement with the owner or agency.

Before choosing a specific channel on your own or through an agency, it is important to study its subject matter and audience engagement. You can also request statistics from the owner about the dynamics of subscribers growth and the number of unique views on posts.

If we talk about budgets, everything is individual and depends on the size of the Telegram channel, the ER and the estimate of the subscriber’s value from the exchange or the channel owner.

Main Telegram post ads features:

• Content policy and moderation. 
  Everything is by agreement, different channels accept different types of advertising, but agencies may have strict rules, it is important to clarify in advance.
• Access to the Telegram Premium audience.
  Posts are visible to users with Telegram Premium, but it is impossible to target them only.
• Targeting features.
  They are quite broad and include all the most common types of targeting.
• Audience relevance.
  You can choose the appropriate telegram channel for the post yourself, so the relevance depends on your subjective assessment of the potential audience, you can set it as accurately as possible.
• Features for optimization and analysis.
  There are no features for optimization and analytics, the number of views is available, you can request additional data on clicks from the owner.

Now you know what types of Telegram advertising exists, and you can compare them according to 5 main criteria and make your choice.

Best ways to work with ads in mini-apps in Telegram

Most types of advertising in Telegram have been around for a long time and are not something new for marketers and potential customers, which cannot be said about the format of advertising in mini applications from RichAds.

Let’s figure out how to get the most out of this exclusive format, we have collected our insights on working with this type of ads.

5 tips for launching ads in Telegram mini apps

1. Use at least 5 creatives. 
   As with any other format, A/B testing is very important, be sure to use different texts and icons to find the most converting approach.
2. Don’t narrow down your targeting settings.
   With this format, it is important not to narrow down the OS and the user’s language at once in order to assess who clicks on your ad and find your target audience.
3. Choose a budget strategy that will increase traffic volumes.
   It is important to add at least $30 for daily tests in order to get enough volumes for analysis and optimization, as well as choose the budget type ASAP — as soon as your bid wins the auction, you will receive traffic. This will help to increase the volume by up to 35%!
4. Set up the tracker in advance.
   RichAds has integration with the most popular trackers on the market, that are planning a separate template for the new format, but for now the push template does a good job with a new type of advertising in Telegram. This stage is very important for further optimization and CR increase!
5. Optimize your campaign with the help of black and whitelists.
   This final stage of campaign analysis is very important. With the help of black and whitelists, you can disable expensive or ineffective sources or target only the most relevant ones. Whitelists can be requested from the manager for free if you make a $500 deposit. He will also provide you with free creatives!
   
   Another feature for optimization is Micro bidding, it allows to adjust bids for specific sources, increasing your CR and reducing campaign costs.

Conclusion

The audience in Telegram is really wide and open to new types of advertising, especially if you know exactly how to work with them.

Be sure to test the exclusive format of advertising in Telegram mini-apps from RichAds to get fresh converting traffic today!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Best types of Telegram Ads for affiliate marketing in 2025 appeared first on RichAds Blog.

What is SiGMA Europe 2024?

SiGMA Europe Summit is an annual event gathering affiliates, operators, suppliers, regulators and other iGaming industry enthusiasts. The event is aimed at educating the community and building strong connections between experts.

The pricing starts from 452 euro for a standard ticket to 1013 euro for a platinum one, hurry up to take your place!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to book a meeting with RichAds at SiGMA Europe 2024?

This year many members of RichAds team will be present at the conference, you can write to any of them to book a meeting!

RichAds team members to attend the conference:

• Alexandra Lamish, CMO at RichAds
• Anastasia Kazakova, Co-CEO at RichAds
• Eugene Kuznetsov, Chief Product Officer at RichAds
• Veronika Ponomareva, Head of Customer Service at RichAds
• Nastya Burmeleva, Sales manager at RichAds
• Alexandr Zhingel, Head of HR at RichAds

You can also meet us at booth #3058, book a meeting here!

Other affiliate conferences to see RichAds in 2024

As RichAds is into networking and meeting with its partners as frequently as possible, we regularly attend different events and even get awarded.

For instance, in 2022 SiGMA Europe named us as “Best iGaming traffic source”! Apart from that, we annually visit Affiliate World events, where last time we won 1st place in the nomination for “Best Breakout Traffic Source” at AW Dubai 2024.

On December 4-5, 2024 you can meet us at Affiliate World Asia in Bangkok, Thailand,
don’t miss the event!

Conclusion

Any conference or summit is a great opportunity to meet up with colleagues and industry experts, especially such a renowned event as SiGMA.

Make sure to book a meeting with RichAds team members and have the possibility to meet and chat in person!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Meet RichAds team at SiGMA Europe 2024 in Malta! appeared first on RichAds Blog.

If you’re tired of manual optimization and constant updating white and black lists, we have certainly got very good news to share — RichAds’ in-house feature Performance Mode will do everything for you!

In this article, we will explain how the feature works as well as how it might increase CR and ease the optimization process at RichAds ad platform!

We do as well have a video tutorial about the Performance Mode on RichAds’ YouTube channel!

Performance Mode at RichAds: brief review

Performance Mode is an exclusive feature at RichAds that automatically selects and adds the most converting traffic matched to your campaings’ targeting parameters. The fresh whitelists, the lists of the most performing sources, will be updating every week to achieve the maximun conversion rate.

What will the feature do for you?

• Constant sources update. Due to the weekly update of whitelists, the campaigns’ efficiency will increase as non-converting sources are quickly turned off and can’t spoil your results while the most converting ones are focused on.
  
• Provide the freshest traffic. The thing is that new sources with high CR will automatically be turned on in the Performance Mode campaigns as soon as their effectiveness is proven. Thus, your campaigns will always receive the best quality traffic without additional optimization from your side.
  
• Compatibility with marketers of any experience level.
  The feature is available for everyone as soon as they register RichAds account and deposit. We consider this tool of being a “safe start” on our platform. No tracker is also needed to launch a Performance Mode campaign, the traffic sources analysis is fully conducted within the platform.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to run ad campaigns in Performance Mode?

Setting up this feature will take you no longer than creating a regular CPC or CPM campaign at RichAds ad network.
Below you can see how to start a Performance Mode campaign step-by-step.

Step 1. Select the desired traffic format for your campaign.

At the moment, the feature is only available for push and pop ads.

Step 2. Choose the campaign type.

If you’re starting a campaign for the first time at RichAds the Performance mode feature will be the only one available by default. In other cases like with Target CPA feature it will demand a tracker integration to process another type of data, while the Manual CPC mode can be acquired only after a consultation with managers.

Step 3. Apply targeting and campaign settings.

The algorithm selects the best sources based on the targeting options, so be very careful. The Advanced targeting section is recommended to be left untouched, unless the offer demands otherwise to prevent limiting sources coverage way too much.

Step 4. Select the desired CPA (optional)

For starters, to not keep it mind all the time, while also it has effect on the criterias for traffic filtration so that they do comply with the CPA goal. The Performance Mode doesn’t demand a tracker to be connected by default, yet they are very powerful tools that can benefit your campaigns as well.

Step 5. Connect Premium sublists of sources.

It includes the highest quality traffic sources with the best CR, which is 61% higher than that of the Standard group.

Step 6. Add whitelists and blocklists (optional)

You can still add whitelists and blocklists manually or set up Automated rules which will filter sources into blocklists according to set criterias. The sources in such lists will be excluded from the campaign. The blocklists and whitelists, updated by Performance Mode feature will not appear in the fields below inside campaigns, while you still can find them on Optimizer page.

Warning: Automated rules become available at RichAds only after setting up a tracker!

Step 7. Customize bids on targeting parameters (optional)

Micro bidding is a feature at RichAds platform that allows to set variations to bids on traffic sources. For example, if a source shows poor performance, you lower the bidding amount on it to prevent overpaying for it. The bids can also be increased if you want to prioritise a very profitable source.

Warning: Micro bidding becomes available at RichAds only after setting up a tracker!

Conclusion

Performance Mode is a great opportunity to make the optimization easier without the loss of performance. Automatically, you campaigns will be filling up with converting sources that align with your targetings. Running campaigns in Performance Mode might significantly increase your ROI and doesn’t require in-depth knowledge.

Launch profitable campaigns at RichAds platform!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Latest RichAds updates

• RichAds revolutionary release: new Telegram ads format now available on the platform
• New Features at RichAds: Multiformat and Optimizer update
• RichAds updates in August: forecast traffic volumes with Predictor
• RichAds Updates in July: Optimizer and Icons Upgrade
• RichAds updates: new filters for sources at Optimizer
• RichAds platform updates: new features at Optimizer

The post Performance Mode: the most converting whitelists weekly appeared first on RichAds Blog.

RichAds advertising network has launched a breakthrough advertising format — native ads in Telegram mini apps. This is the first time when telegram ads can be launched in the advertising network not in telegram ads agency!

We asked Evgeny Kuznetsov, Chief Product Officer at RichAds ad holding, to tell us more about the new ad format of telegram ads, how much they cost, and how to set them up.

Telegram is an actively developing messenger with millions of users worldwide. The service allowed advertising within its channels in 2021, but only through certified agencies. Many affiliate marketers who were interested in Telegram ads were discouraged by this. While they could run ads on Telegram’s channels, it was difficult to reach them since only Telegram ad agencies could do so.

RichAds advertising network is the first to allow advertisers to run telegram ads in the advertising network. At RichAds advertisers can buy a new advertising format — native advertising in Telegram mini apps. In the article, let’s dive deeper into this new ad format and how to use RichAds to launch it.

Evgeny Kuznetsov, Chief Product Officer at RichAds ad holding, will tell us more about the new ad format of telegram ads, how much they cost, and how to set them up. Eugene is an expert in affiliate marketing with 7+ years of experience. 

About the idea of launching a new type of ads in Telegram

1. Can you tell us how you came up with the idea of launching a new advertising format on Telegram?

The idea itself lies on the surface: Telegram is a potentially attractive source of traffic. The number of users will soon reach one billion. As it stands, Telegram’s advertising isn’t very convenient for affiliates. There are a lot of restrictions, and ads launch needs to be handled through agencies.

We began considering ways of making running ads on Telegram easier, and explored options for doing so. Hamster Kombat’s rapid rise led us to focus on mini-apps, find owners of large ones, and test advertising there. There were a lot of users in mini applications, and we liked their high response to a new type of advertising. What is more important: we liked the results we got.

Native advertising in Telegram mini apps is an innovative channel with a huge traffic base, which nobody uses — that’s what we bet on. Besides, we don’t have any competitors yet, but I think they will appear soon.

2. Will Telegram react normally if they find out about these ways of monetizing their traffic? What do you think about it?

I think they will be fine with that. Telegram is a free-minded platform. Furthermore, we do not compete with their ads (their ads appear in channels, ours in mini-apps). By doing this, we also help mini app creators monetize their applications and make money. Thus, they will be able to launch new products that will help grow Telegram’s Mini App Store. So what’s the problem?

What are native ads in Telegram mini apps?

3. How will your Telegram ads differ from those already running on Telegram?

Telegram’s classic ads appear inside channels. All of you know what they look like. We display ads in Telegram mini apps. This isn’t in the channels, it’s just inside the mini app.

As I’ve already mentioned, we do not compete with official Telegram ads. Our goal is not to capture the attention of regular Telegram users but to capture the attention of mini-app users. Additionally, we have a different traffic source (mini-apps in our case), a different appearance of ads, and a different cost (much more attractive than advertising in Telegram channels). We primarily collect traffic from popular clickers.

We have more opportunities because we are an advertising network. For example, we can offer affiliate marketers interesting targeting options. The best part: RichAds provides the option of launching advertising campaigns self-serve.

4. How this advertising format looks like? Is it noted as an advertisement?

Telegram mini apps ads for now look very similar to push notifications. It consists of an icon and a text block. Ads will pop up above the mini app’s main content. The advertising will not be marked.

RichAds is planning to modify the format in the near future. First of all, ads will be better adapted to app content. Next, we are planning to make a few variants of banners. Also, we’re considering rewarded formats, videos, and other forms.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Top geos and audience size for native ads in the Telegram mini apps

5. How many people can you reach? What kind of mini-apps are we talking about?

Telegram mini apps may generate a lot of traffic. There are many apps with over 10 million users. Telegram traffic in RichAds already exceeds 70+ million users worldwide and will continue to grow.

What about mini-apps? These are apps with games based on bots. Unfortunately, we are unable to disclose which bots we are integrated with. I can just mention that among them are the largest Telegram gaming platforms, clicker applications for earning coins, and entertainment applications.

We also have small apps, for example with 62k users that we help to monetize. Read the article to see how we help to monetize apps of different sizes.

6. Which countries have the most traffic to your Telegram ads? What are the best countries to test your Telegram ads in?

RichAds has telegram traffic in many countries. Mostly, of course, these are countries where Telegram is popular. In our traffic, we see a slight skew towards CIS countries, Asia (especially India), Africa (for example, we have a lot of traffic from Nigeria), and Europe. Please contact our managers to discuss what is the best geo for your offer.

Our team is working hard to increase traffic from the US and Latin America, as well as from the EU.

About the new telegram ads cost, minimal deposit and minimum budget at RichAds

7. How do you sell ads for Telegram mini apps? How much do Telegram ads cost? What factors determine the cost?

The CPC model was chosen for selling Telegram ads at RichAds. When other variants of the Telegram ads format will be added to the platform we’ll decide which payment model to choose (we are thinking about CPM as well). First-price auction is our usual selling method.

The price of Telegram ads at RichAds depends on the country and may depend on the vertical. Right now, prices start at $0.02. Come test the format while the prices are at their lowest; later on, we’ll segment them more based on their verticals.

When you choose the geo, the platform will show you the recommended CPC for it and you can consult with the manager about pricing.

8. An advertiser wishes to run a test with you for the first time. Could you tell me what the minimum deposit and test budget should be?

All new clients at RichAds are required to deposit $150, regardless of the ad format they choose. With a $500 deposit, RichAds will assign you a personal account manager. This person will help you with the launch and optimization.

Any marketer can test telegram ads with recommended budget of at least $30 per day for tests, but more is better.

We also offer free creatives to all new clients who test out the Telegram ads. Contact your managers or the support team for them.

9. What payment methods are available at RichAds for Telegram ads?

Besides Capitalist, wire, and cards, a manager can also assist you with alternative payment methods.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Top verticals to run telegram ads in mini apps

10. Which verticals are worth launching?

In fact, you can test everything: the format is untapped, CTR is high, and different offers show great results. First of all, you can try e-commerce, fintech, SaaS, edtech, apps, and others.

I think many advertisers for Gambling and Betting will come to try this format. This makes sense: many mini-apps have a suitable audience for them based on behavioral factors.

There is one important point to note: our moderation is quite loyal, but grey and black offers will not be accepted.

What you need to know about advertising in mini apps in Telegram

• Ads are shown inside the mini-apps
• It resembles a notification that appears above the app’s content
• Available independently within the RichAds platform
• Potential audience: 70+ million users
• Top regions and countries: Europe, CIS, India, and Africa.
• Top verticals: e-commerce, fintech, SaaS, edtech, apps, etc.
• Minimum CPC: $0.02
• Minimum deposit: $150
• Targeting available, trackers are integrated
• Free creatives for all clients

How to run ads on Telegram mini apps?

11. Are there any tools to track the results of ads in Telegram? Will trackers support this format?

Yes, all trackers support Telegram ads without problems. There are 11 trackers integrated with RichAds now, including the most popular RedTrack, Voluum, Binom, Bemob, Keitaro, and others. We are already working on adding templates for a new ad channel to them.

Until it is not available, you can use the push channel in the tracker. All data will be transmitted correctly.

I highly recommend using a tracker and setting up postback. Your results will be better that way. First of all, we have many cool features for optimization. Some of them will work for Telegram ads. If you set up postback, our managers can actively help you optimize your campaigns. 

12. Can you tell me how to set up ads in Telegram on your platform? How about creatives?

A creative is the first thing you need, preferably several different ones. For one ad campaign, we recommend starting with 5 creatives. We see a high CTR in the ads in mini apps. The format is new and not burned out, so it’s understandable. However, you should still try different creatives to see what works best.

I’ve already mentioned that the creative we have so far looks like a push notification. It requires a small 128*128 icon and 2 lines of text (30 and 60 characters each). As of now, you can only use static images as icons, but we are working on adding more options.

You can only run one URL in one campaign. It is not visible on the creative itself, but the whole area is clickable.

Also, our moderation is round-the-clock and as fast as possible, taking no longer than 5 minutes at any time.

13. Is there any targeting available for the Telegram ad? Is there room to spread it out?

RichAds now has targeting options:

• By country (one country for one ad campaign),
• Operating system,
• Browser language (to ensure you don’t show your ads to users with another language),
• Clicks cap,
• Telegram Premium subscribers,
• Schedule.

It is highly recommended to set up a limit on the number of clicks from a user. This will prevent you from paying for empty clicks. Even if a user clicks 12 times, he will only buy once. Limit each user to 5 clicks per day or week.

A new targeting by type of user’s account is now available: affiliates can reach Premium/non-premium accounts. It allows to test a more solvent audience. This targeting cuts traffic volumes, so if you want to test it, create a separate ad campaign.

Mobiles and computers weren’t targeted on purpose, as we don’t want marketers to limit their traffic in this way. Adding them will depend on marketers’ needs.

In the near future we plan to release targeting by ads display limits. This option will limit how many Telegram ads marketers want to show to one person per day. It will be possible for affiliates to set it between 1 and 4 per day or unlimited. We recommend to limit the number of displays to 1-2 per day.

Our plans include some very interesting targeting that we do not have on any other traffic format yet. Watch this space for more information.

14. Can you give me some tips on how to make money with Telegram ads?

A marketer can avoid a disastrous ad campaign launch by following these tips:

1. Ask your manager for advice on a top geo. 
2. Test different creatives (at least 5 for one campaign). 
3. Start with broad settings (don’t limit OSes). 
4. Choose the language of the browser you used to create your creatives if there are several languages in the country.
5. Set up 5 clicks per user a day or week.

The campaign can be run in a single country, so launch different campaigns for different countries. Also, launch different campaigns for creatives in different languages. If we take India as an example, different languages are spoken in its specific regions. The more popular are English and Hindi. Keep in mind that the more affluent population speaks English and the less affluent — Hindi.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to optimize native ads in Telegram mini apps?

15. How to optimize telegram ad campaigns?

Like other popular RichAds ad formats (push, pops), telegram ads can be optimized in several ways, including our flagship features. For ads in Telegram, you can use blacklists and whitelists, as well as our Microbidding feature.

Additionally, affiliate marketers can optimize ad campaigns by OS, browser language, and creatives. 

Affiliates can also optimize ad campaigns by traffic sources. In this case, we are talking about publishers (owners of mini apps) and by apps themselves. If we talk about the hierarchy of these sources, each mini-app is a part of the pool of apps of one publisher. Each app is encrypted in the advertising cabinet reports in the form of a 32-digit code.

As a result, you can optimize Telegram ads campaigns by OS, browser language, creatives, pub ID, and app ID. 

16. How to set up whitelists and blacklists for ads on Telegram?

One way to optimize Telegram ad campaigns is to add sources to a blacklist or whitelist. If a source isn’t converting, add it to the blacklist and ads won’t be shown there. Ads will only appear at the source if it is added to the whitelist.

To add a source to a blacklist or whitelist you need to look at its performance in RichAds reports or in your tracker. Marketers need to add the appropriate code for publishers and mini-apps in the specific field. Let me remind you that each app is encrypted in the advertising cabinet reports in the form of a 32-digit code. Publishers also have their own digital coding system for sources, available to advertisers in the statistics. The pub ID is five digits long.

RichAds clients can talk to their manager about this, and ask him to help with optimization.

17. How to set up Microbidding and what can I adjust my bids to?

Microbidding allows advertisers to increase bids for those sources you are most interested in and where you want to buy more traffic. Rather than changing the campaign’s bid, you can set a specific bid increase for a specific source.

Microbidding can be set for OS, browser language, creatives, pubs, and apps. Marketers can read how to set Microbidding up in the instructions or ask their manager for help.

What RichAds has in store for the future

18. What are your future plans? Do you plan to add some new ad formats?

In addition to growing the existing mini-apps through monetization and connecting new ones, we will also add and grow traffic in new locations.

As part of our plans, we plan to integrate new types of advertising into the Telegram mini-applications. Stay tuned for more news from us.

Conclusion

RichAds advertising network was the first network that allowed you to buy ads in Telegram and configure them inside the advertising cabinet. Right now, ads similar to push notifications are available inside Telegram mini apps. However, soon rewarded formats, video, and more will be added to the company’s advertising portfolio.

Now you know where and how to buy Telegram ads, and you see that Telegram paid ads are quite affordable (CPC from $0.02), it’s time to try them.

Be the first to run native ads in Telegram mini apps in RichAds! Reach explosive profits from the new format!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post RichAds revolutionary release: new Telegram ads format now available on the platform appeared first on RichAds Blog.

In this article, we will tell you more about what Subscribers Lists Groups are, share the first results, and give you some important tips on working with them.

Not All Sources Created Equal

Some sites have a more affluent audience than others. Some sites allow more notifications to be sent to their subscribers than others. Some have no qualms about driving up clicks and conversions (which, of course, we sooner or later discover and cut off). There may be many reasons that affect the quality of a particular source, but the fact remains:

💡Not all sources convert equally well.

This is a common truth for every media buyer working with PUSH, POPS, or NATIVE traffic. How do you know that one source is better for your offer than the others?

Of course, the most reliable way to check the quality of a source is to test it yourself which means buying traffic from it. However, this method is not only reliable but also resource-intensive, especially for such a large advertising network as RichAds.

There is another way: to use the data of those who have already tested these sources before you. That is our data.

We have already tested the quality of the sources and are ready to share the test results with our advertisers in the form of Subscribers Lists Groups. We divided them into 4 groups:

We update and optimize Subscriber Lists Groups every day, so the accuracy of their quality assessment only gets better over time.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Highest Quality Push ans Popunder Traffic

We can say that the Premium Subscriber Lists Group is the highest quality push and popunder traffic. It includes only the sources which consistently show excellent conversion for many different offers.

There are three criteria for adding sources to this group:

• High CR compared to other sources.
• Sufficient data.
• Consistent results and no complaints from the clients.

In the graph below, you can see how the Premium group outperforms others in terms of Conversion Rate.

The conversion rate for Premium is 61% higher than for Standard. And compared to the Remnant group, Premium converts 221% better!

More and more advertisers are starting to work with the sources of this particular group. So the average cost per click in it can be relatively higher. But a high bid doesn’t mean a high CPA. In practice, due to high conversion rates, the CPA in this group is very often lower than in Standard and Remnant.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

New Approach to Testing Offers

The Premium Subscribers Lists Group launch not only received excellent feedback from our advertisers but also seriously raised the overall conversion rate across the entire network: the total CR for all advertisers increased by 74%!

It’s no wonder since the approach to testing RichAds has changed in terms of both advertising network and offers. Users no longer launch campaigns with the RON (Run on Network) targeting settings. The reason is that a huge test budget is required to fully test such a wide ad network as RichAds.

New approach: testing on the Premium group, i.e. the best sources of the network. If your test on the Premium sources fails, then most likely, the offer will not work on other sources. This way, you can draw conclusions faster and with a smaller budget.

Tips on Working with Subscriber Lists Groups

We’ve already talked about the Premium Subscriber Lists Group and gave recommendations on how to work with them. Next, we’ll talk about the rest of the groups.

Standard

The Standard Group is the second step after the premium sources. Once you find a winning combination of your offer, you’ll have every chance of achieving great results on the sources of this group.

Remnant

According to our statistics, the Remnant are the sources with the lowest conversion rates. However, it does not mean that this group does not convert at all and it is impossible to make a profit on it. Yes, CR will be lower than in Standard and Premium, but the average CPC in this group is also lower. Therefore, this group is an opportunity to get additional profit and scale a performing offer.

New

All new sources fall into this group. As soon as we collect enough data to assess their effectiveness, we move them to other groups accordingly. Thus, for proactive media buyers, it is an opportunity to be the first to find converting sources and enjoy the low competition.

To run ads on any sources of the groups, select them in your account when creating a campaign. 

We hope that more RichAds advertisers will find out this innovation and apply it in their campaigns. Before they do, the momentum is on your side!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Where to find push and popunder traffic of the highest quality? Use Premium sublists from RichAds appeared first on RichAds Blog.