How many users are in Telegram now? Monthly and daily stats

As we’ve mentioned above, Telegram has witnessed exponential growth recently, let’s see the exact figures!

Surpassing 1 billion monthly active users

In March 2025, Telegram recorded a record-breaking number of 1 billion MAUs, up from 950 million MAUs in July 2024. The trend towards growth reflects the platform’s increasing popularity on an international level.

Daily active users and session duration

Telegram boasts 450 million daily active users (DAUs). Each of them uses the app for an average of 3 hours and 45 minutes every month, with each session lasting about 1 minute and 21 seconds. That is a satisfactory level of usage that ranks Telegram among the top social media sites in terms of users’ activity.news

It has also been recognized as the 7th most popular social media worldwide in February 2025, when it didn’t yet reach 1 billion active users, according to Statista.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Telegram demographics, audience interest and GEO insights

Let’s see who actually uses Telegram, where they live and what channels are the most interesting to them!

Telegram user demographics

According to World Population Review, more users on Telegram are male — 59.41% and 40.59% are female.

The below is the age distribution:

• 31% are aged between 25 and 34;
• 22.5% aged between 18 and 24 years.

There are several most popular topics in Telegram, most hyped include news, entertainment, educational and political channels.

Telegam GEO distribution

Telegram is popular in different parts of the world, let’s see how the audience is distributed across different GEOs.

• Asia: 38%
  
• Europe: 27%
  
• Latin America: 21%
  
• Middle East and North Africa: 8%

Speaking about GEOs that download Telegram most, India, Russia, the USA, Indonesia, and Pakistan are among the most active ones. 

Telegram monetization and financial stats

How much revenue does Telegram generate and how successfully is it monetized? Let’s see below!

• Revenue streams.
  Telegram’s monetization approach involves premium subscriptions and advertising. In January 2025, the platform raked in $13.6 million in in-app revenue.
  
• Premium subscribers.
  Telegram Premium, introduced in June 2022, offers additional features to subscribers. As of September 2024, the platform had 10 million paying subscribers from 4 million in December 2023.

Telegram Gaming: integration with Web3 

Telegram has embraced the Web3 ecosystem, with blockchain gaming and features being added. Significantly, almost 20% of Telegram’s MAUs engage with at least one game on the platform, significantly higher than last year, according to ChainCatcher. 

Telegram advertising stats: RichAds perspective

We also analyze Telegram as a traffic source monthly and have freshest data on ads in Telegram mini apps, such as clickers and tap-to-earn games, this is an ad format provided exclusively by RichAds. 

This format has a lot more advantages than traditional Telegram advertising:

• affiliate-friendly content policy, 
• zero ad blindness, 
• access to Premium users, 
• low pricing, starting from $0.015 for push-style ads in Telegram.

Let’s see the most popular advertising countries and niches for Telegram ads in RichAds now. You can also track the data by following “GEOs and verticals” reports!

Best GEOs for Telegram ads at RichAds now: 

• India
• USA
• Indonesia
• Germany
• Nigeria
• Türkiye
• Brazil

Best verticals to start Telegram ads at RichAds:

• Gambling;
• Finance;
• Trading;
• Betting.

We’ve also made a list of most essential Telegram guides to start your ad campaigns with most success now!

TMA guides for successful ad campaigns:

• How to run Telegram Ads: setup, budget, and audience tips
• Top GEOs for Advertising in Telegram in 2025
• Best Telegram creatives examples in 2025
• How to create and launch Telegram ads campaign
• RichAds revolutionary release: new Telegram ads format now available on the platform

Conclusion

Telegram’s fastest growth in 2025 is marked by achieving 1 billion MAUs and developing monetization channels, making Telegram a promising platform for advertisers. 

You can make the most of this traffic source by launching your ad campaign at RichAds now!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Most Crucial Telegram Statistics: Everything You Need to Know in 2025 appeared first on RichAds Blog.

Pay2.house overview: what is it and why is it worth testing?

So what exactly is Pay2.house?

Their services include multi-currency transfers, issuing virtual cards, mass payments, multi-currency accounts and working with cryptocurrency. And for companies, it is possible to optimize international transfers, add funds to advertising cabinets and quickly create payments to employees or affiliates.

Main advantages of Pay2.house service:

• Instant transfers.
  Send funds instantly to services like Push.House, Cloaking.House, Tether USDT (TRC20), Capitalist — and the list keeps growing.
  
• Easy account top-ups.
  Use USDT, Capitalist wallet, or classic wire transfer to fund your balance.
  
• Real-time currency exchange.
  Swap between accounts in different currencies on the fly with zero delays and no extra fees.
  
• Powerful API.
  Ideal for affiliate teams. Full team control via Pay2.house API.
  
• Unlimited virtual card issuance.
  Use them for any online service, connect to Apple/Google Pay for quick payments. Card limits go up to $100K.
  
• Multi-currency accounts.
  Open USD, EUR, or USDT accounts with ease.
  
• High card billing limits.
  Suitable for heavy ad spenders.
  
• Mass payouts.
  Send out bulk payments in a few clicks.
  
• Secure payments with 3D Secure support.
  Your transactions and data are fully protected.
  
• Ad platform integration.
  Works seamlessly with Google Ads, Facebook Ads, TikTok, myTarget, and others.
  
• User-friendly dashboard and mobile version.
  Manage balances, cards, payments, and analytics all in one place. Full tracking, stats, and exportable reports included.
  
• Referral program.
  Earn 33% from revenue + bonus perks for bringing in new clients.

Now that you see why Pay2.house is affiliate-ready, let’s check out the dashboard and signup flow.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Pay2.house: how much do you need to get started?

So how much do you need to start using this feature-packed platform? 

Let’s break it down.

• Card issuance: $5 or €5 (based on currency)
  
• Monthly card fee: $5 or €5
  
• Min. top-up: $50

Top-ups & transfers have their own fee structure depending on the method.

Unverified accounts can create up to 3 wallets per currency. Once verified, the limits are lifted. For verification, you’ll need to upload your ID, proof of address, and personal info.

 Use promo code RICHADS to get your first card 100% FREE.

Pay2.house: dashboard and full functionality overview

RichAds team signed up with Pay2.house to show you everything — from the signup to real-time dashboard navigation. It’s smooth and intuitive.

How to register at Pay2.house?

The process is super simple: set login and password, drop your email, choose your preferred messenger: Telegram, WhatsApp, Skype, Viber, and select your industry.

2FA via Google Authenticator is supported — quick and secure. Once approved, you’re in and ready to roll.

Bonus: the mobile site is fully functional — everything works the same as on desktop.

How to add funds to your account?

To issue your first Pay2.house cards and start working with the platform, it is important to top up your account on the platform.

In the “My accounts” section, you can select and top up a dollar, crypto or euro account, which are automatically created in a new cabinet by literally clicking on the “top up” button on the desired account. 

You can also add new accounts by choosing a currency: dollar, euro or USDT (Tether 20), and the option to create a crypto account is available.

Next, in order to top up your account, you need to choose a deposit method, for example, via Capitalist, SWIFT, or USDT. After that, select the account to replenish and specify the amount.

Depending on the deposit method, you will need to transfer funds to the specified banking details. The minimum amount to deposit via Tether is 5 USDT, and the maximum is 10,000.

Important: the process is as fast as possible, it will not take more than a couple of minutes.

How to issue a new card?

As mentioned before — first top up your account. The price will depend on the number of cards and selected tier.

Use promo code RICHADS to get your first card free.

Go to “My Cards” — click “New Card” — fill in the data.

Besides personal details, you’ll need your phone number, email, and address. Finish by choosing your payment method and verify via SMS or Google 2FA.

Important: Use Google verification and pay directly from your balance. Cards are usually issued within 1 minute and can be linked to Apple Pay or Google Pay immediately. Topping up your card is just as fast!

Currency exchange

The built-in exchanger lets you swap crypto and fiat at current rates inside the system.
Swaps are processed instantly and securely — whether you’re dealing with global or local transactions.

Mass payments & payments acceptance

Need to blast payments from one wallet to multiple partners? Use Mass Payments. Just upload a file with the payment details, and the system takes care of the rest.

The Merchant API option is also available on the platform, which allows you to accept fast and secure payments directly on your website. To do this, specify the website and accounts for crediting funds, as well as create an API key.

Invoicing

Fast and convenient payment acceptance. A solution for convenient payment acceptance from your customers that guarantees efficiency and comfort.

Transfers & transaction history

In the “Transfers” section, you can transfer funds to various accounts. To do this, select the desired payment type:

• Pay2.house accounts
  
• Push.House balance
  
• Cloaking.House balance
  
• Capitalist
  
• Tether USDT

Just pick a wallet, enter the details, set recipient email, and confirm via your chosen method.
Confirmation receipts are sent to your email.

All transaction data is logged in the “Transaction History” tab — with filters by status (completed, cancelled, pending), amount, type, and date.

API & referral system

Under the API tab, generate a key to integrate Pay2.house with your systems for automated workflows. Full guides are included, and support is always ready to help.

The referral program lets you cash in by bringing in new users. Grab your link, start promoting, and all earned funds are withdrawable to your balance.

Got questions? Hit them up directly. Special terms available for high-volume clients.
Manager contact in Telegram: @yanpay2
Telegram chat: https://t.me/pay2_house

Conclusion

Now you know everything you need to know about Pay2.house — from the obvious advantages to an overview of the features in personal accounts and tariffs. Obviously, the tool is universal for most affiliates’ operations and has the most thoughtful functionality.

This multi-financial platform is definitely worth the attention of marketers and teams, test it yourself and make your own impression!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Pay2.house Review: Payment Solution for Affiliates appeared first on RichAds Blog.

iGaming traffic acquisition in 2025: is it worth It?

As we’ve mentioned above, iGaming niche shows zero signs of slowing down. The global iGaming market will reach $107.6 billion in 2025, driven by an expanding user base and technology

Facts and figures on iGaming industry in 2025

• User expansion.
  Online gamblers are expected to grow to 210 million by 2025, according to Gambling Industry News, which opens a lot of opportunities for iGaming affiliates.

• AI integration boost.
  AI supports personalization of the experience for users to make them more engaging and retention-promoting, says Yogonet.

• Regulatory evolution.
  Countries are amending laws to become compatible with the emerging iGaming industry, ushering in wider scope for affiliates.
  
• Global expansion.
  Emerging markets in Asia, Africa, and Latin America are emerging as hotspots for iGaming, opening up new opportunities for traffic acquisition. These Tier 3 regions have lower entry barriers and are perfect for newbies!

Now that you see why iGaming traffic acquisition is a good idea, let’s see the trends for Gambling and Betting verticals in 2025.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Trendy GEOs for iGaming traffic in 2025 

RichAds has highlighted main high-performing regions for iGaming traffic in 2025, they are trending right now, yet if you want to be hyped any month, just follow our report “Best GEOs and verticals”, it’s updated monthly and has the freshest info on the platform.

Top GEOs for Gambling at RichAds now:

• India
• Indonesia
• Bangladesh
• Thailand
• Brazil
• Vietnam
• Malaysia
• Russia

Top GEOs for Betting at RichAds now:

• Vietnam
• Bangladesh
• India
• Brazil
• Turkey
• Nigeria
• Congo
• Sri Lanka

Insights on iGaming GEOs from RichAds:

• Localization.
  Tailor creatives and landers to local languages and cultural preference to boost their efficiency.
• Payment methods.
  Include leading local payment methods to make transactions easier and win trust.
• Regulatory compliance.
  Keep an eye on local regulations and laws to stay compliant and avoid penalties.

Manuals on iGaming GEOs from RichAds

As a bonus, RichAds ad network team has compiled a list of all GEO-related guides with target audience and localized creatives in this article, just click on the desired one!

• How to gain Gambling traffic in Malaysia? Top insights;
• How to gain Gambling traffic in Indonesia? In-depth overview;
• How to gain Gambling traffic in the Philippines? All secrets revealed!;
• How to launch Gambling in Brazil: learn expert insights;
• How to gain Gambling traffic in Bangladesh?;
• How to gain Gambling traffic in Vietnam?;
• Proven ways to promote Gambling in Latin America;
• Online Gambling in Indonesia: Everything you need to know;
• Is online casino legal in the Philippines? Main info for affiliates;
• How to gain Gambling traffic in Thailand? Expert tips;
• Promoting Gambling ads in South Africa: best practices;
• Online Gambling in Germany: full overview;
• How to gain Gambling traffic in Canada in 2025?.

iGaming traffic sources trends: 3 main players

As the iGaming industry continues to grow at such a rapid pace in 2025, the proper traffic sources are more crucial than ever especially for affiliates that want to scale their campaigns effectively. 

Of many options, three stand out as particularly beneficial due to their unmatched effectiveness within the Gambling and Betting niches, RichAds ad network team sees them among top-performing sources each month.

Telegram Ads in TMAs: fresh and engaging

Telegram’s ecosystem has exploded in popularity, especially in Asia, Eastern Europe, and South America — key markets for Gambling and Betting. TMAs allow advertisers to run interactive ads inside bots and mini apps, meaning you’re advertising right inside the user’s favorite tools like betting score trackers, slot simulators, or sports prediction games.

RichAds offers this innovative Telegram format in 4 styles: embedded banners, video ads, interstitial, and push-style ads.

Why choose Telegram ads for iGaming:

• High levels of engagement.
  Users are already active with Telegram bots, so they will be more inclined to engage with in-app ads.
• Low ad fatigue.
  Ads are seen as part of the user experience and can be rewarded or gamified, and look really new to most users.
• Targeted reach.
  Geo- and interest-based placements allow for highly localized campaigns (e.g., betting promotions in India during IPL season).It’s also possible to reach Premium users, clients with Positive wallet balance as well as Motivated/Non-motivated audience via RichAds.

Push Ads: attention grabbers with click-worthy hooks

Push ads remain one of the top performers for iGaming at RichAds in 2025 due to their unmediated access to devices users are already familiar with and “agreed” ads — users subscribe to such ads themselves. iGaming campaigns flourish under the dynamics of timely engagement — e.g., “Jackpot Alert,” “Live Match Betting,” or “Free Spins Available.”

Why choose push ads for iGaming traffic acquisition:

• Excellent CTR potential.
  Especially when coupled with timely messaging and emojis, such ads really remind people of personal messages.
  
• Cost-effectiveness.
  Low cost-per-click CPCs, starting from $0.005 at RichAds with excellent ROI when advertising is optimized and high-converting engaged users.
• Easy A/B testing.
  Push creatives are easy to made, so it is easier to test offers, messages, and CTAs. At RichAds you can deposit $3000 and will gain access to personal manager who will make customized and localized creatives for any of your offers!

Pop Ads: max volume, low cost

Pop (or pop-under) advertising is more than relevant in 2025, specifically in Tier 2 and Tier 3 GEOs where volume wins over branding. In the case of iGaming promotions that need mass user acquisition and aggressive conversion paths, pop ads deliver unmatched scale.

Why choose pop ads for iGaming:

• Mass traffic volumes.
  Ideal for affiliates who test multiple landers or offer links, and choose ad networks like RichAds with most popular sites location options.
  
• Lower costs.
  Pops ads are really cheap, yet have HQ traffic, especially for iGaming offers. Prices start from $0.5 CPM for Tier 3 regions at RichAds.
  
• Best for aggressive funnels.
  Especially for auto-redirect offers, Gambling and Betting niches, or soft-conversion landing pages.

Now you are aware of the top 3 iGaming traffic acquisition sources, let’s see how to make the most of them via promo materials.

Creatives for iGaming in 2025: 9 approaches

We’ve collected 9 approaches for promotional materials for push and Telegram ads formats, use the ideas for any GEO!

Make sure you apply 5-10 creatives when setting up an iGaming campaign, that’s certainly a must.

9 iGaming creatives ideas:

• Apply jackpot alert.
  Invite users with a real-time-style “Jackpot is growing!” alert that mimics a dynamic prize pool. Build suspense with a countdown-style CTA like “Claim your chance now!”
• Use a basic free spins approach.
  Offer a time-sensitive reward like “70 Free Spins waiting for you – today only!” to cause FOMO and prompt one-click action.
• Make GEO-localized promos.
  Use local events or regional promotions like “Brazilian Exclusive: Win Big in Copa Slots!” to provide context and authenticity.

• Trigger users to play more.
  Write retargeting-style messages like “Thinking of playing poker? We reserved a seat for you!” to re-engage recent website users.
• Use challenging texts.
  Apply the message as a game by asking “Beat our dealer at 21? Try your luck and get a bonus!” to encourage engagement.
• Create a real story ad.
  Make a test story type like a review from real player: “I started with 10 spins. You won’t believe what comes next!” to be embedded within the messaging in Telegram.

• Test video or GIF-triggered promo.
  Share a branded video or GIF with a caption like “Tap the button for today’s lucky game!” to engage users visually and link to offers.
• Try a VIP invite bot message.
  Send personalized bot messages like “You’ve been invited to a high-roller room! Accept your seat?” with a button leading to signup.
• Create localized quiz promo.
  Send out a short Telegram quiz like “Know your odds? Guess today’s football match result and win a bonus!” to make betting entertaining for players.

iGaming traffic acquisition trends in 2025

As competition in the iGaming industry intensifies, marketers and affiliates in 2025 are shifting towards more intelligent acquisition practices powered by AI, mobile-first experiences, geo-localization, and advanced bidding strategies. 

RichAds team has made a summary of the most important iGaming traffic acquisition trends of the year — and how to execute them best for better ROI!

AI Optimization: scale performance and income

Artificial intelligence is revolutionizing campaign management, and nowhere is this more evident than in iGaming traffic. 

Platforms like RichAds have embraced automation in the form of Performance Mode and Target CPA, enabling affiliates to scale faster and smarter.

• RichAds’ Performance Mode automates source selection and optimizes campaign costs, using historical data to deliver ads to segments that are most likely to convert. 

• Target CPA campaigns are cost-efficient, enabling the AI to optimize traffic to your desired cost of conversion.

RichAds tip: Use Performance Mode for overall testing, then switch to Target CPA after obtaining conversion data for further spend control.

Mobile devices rule: optimize or fall behind

In 2025, with more than 70% of iGaming traffic on mobile, mobile optimization is not a choice — it’s a requirement. 2025 estimates reveal that 76% of global gambling users utilize platforms via mobile, according to Statista.

What’s more, estimated mobile gambling revenue is set to hit $145 billion globally by the close of 2025. If your landing pages are not responsive, don’t load fast, and aren’t optimized for touch navigation, you’re losing potential players — most particularly in GEOs like India, Nigeria, and Brazil, where mobile reigns supreme.

Localized creatives: talk the player’s language

Localization is not translation — it’s about making your creative and offer resonate with local customs, culture, and user behavior. In 2025, iGaming campaigns that target promos by GEO have 30-50% higher CTRs and better retention rates.

Localized payment options, locally trending games (e.g., Teen Patti in India, Aviator in Brazil, Football betting in Nigeria) and localized support (e.g., Telegram bots or local affiliate managers) all increase conversion rates exponentially!

Audience segmentation: quality over quantity

2025 iGaming success doesn’t mean spamming traffic — it’s all about the right user, right time, with the right offer. Segmentation can reduce wasted ad spend and improve conversion rates.

• Device type: Segment iOS vs Android (some offers work better on Android), mobile vs desktop.
• Time of day: Launch campaigns at live sporting events or the time of day that apps are most engaged.
• Geo + language: Combine regionally targeted audiences with native-language creatives.
• Premium vs usual users: for Telegram ads at RichAds it’s better to create separate campaigns for different subscription types.

RichAds tip: Roll out A/B tests by segmenting landers and creatives. Brazilian iOS users, for instance, may need a different hook than Android users in Bangladesh.

Conclusion

Now you know all about the competitive iGaming landscape in 2025, both Gambling and Betting are certainly worth the hype, if promoted wisely.

Follow the tips and trends from the article, use RichAds traffic and you certainly won’t be mistaken!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post iGaming Traffic Acquisition: Strategies That Work in 2025 appeared first on RichAds Blog.

Clicker games monetization at RichAds: pros and eligibility 

Monetizing your Telegram Mini App (TMA) is a game-changer—literally, in this TMA clicker game case study you’ll learn how much! 

Before getting down to RichAds pros, let’s discuss how ads in mini apps will look like on the platform. Globally, there are four ad types to choose from — push-style ads, embedded banners, interstitial and video ads.

• Push-style ads.
  Resembling conventional push notifications, this format includes an icon, title, and brief text, all of which are tappable and which integrate natively into the user experience.
  
• Interstitial banner.
  A static full-screen image with a title, description, and call-to-action button—a great way to deliver impactful yet non-intrusive messages in TMAs.
  
• Interstitial video.
  A full-screen video ad designed to capture the user’s attention, accompanied by a headline, brief message, and customizable button for additional interaction.
  
• Embedded banner.
  A non-animated image placed organically within a mini app’s UI, designed to blend in with the app design while including a direct link to the offer.

But why choose RichAds for Telegram mini app publishers? Let’s see!

Here are a few reasons why it is worth considering:

• No audience size cap.
  Whether you are just starting out or you already have millions of users, you can become a RichAds publisher.
• Above-average payouts.
  Click-based revenue starts at $0.015 and is paid NET 15.
• No tech hurdles.
  Seamless integration with no need for backend coding or extra paperwork.
• Immediate global advertiser access.
  RichAds connects you with a vast inventory of pre-screened advertisers and automatically switches ads.
• Total ad format control.
  You get to choose how, where, and how often the ads are shown—interrupting your user experience not at all.

Who can monetize a TMA at RichAds?

Literally any publisher.

No matter what size, GEO, or theme is your TMA, you can start monetizing your app with RichAds! What’s more, you can choose any ad vertical, ask for customized design and choose ad frequency.

Below we’ll share the details, stay tuned!

Case Study: customization + monetization of a clicker game

A tap-to-earn clicker game on Telegram, which had been running without any form of monetization at first, partnered with RichAds to experiment with ad revenue potential. 

The result? A clean, completely customized integration that generated over $18,000 in just 20 days.

Step#1: TMA initial info collection

RichAds team discovered a clicker game while scouting for prospects in the TMA niche. After an intro call, the game’s team admitted they’d never experimented with ads—but were intrigued by the possibility of simple monetization without compromising on app design.

Step#2: Customizing ads for optimal results

Since the developers themselves were not familiar with in-app ads, they emphasized the importance of keeping the user interface smooth and uninterrupted.

RichAds complied by offering a tailored integration that gave the game team full creative liberty. Our team made customized ad design, frequency as well as placement to fit into the TMA interface natively by making a customized code specifically for this clicker.

Key changes made:

• Ad format.
  Chose push-style ads to integrate into the app’s operation, without interrupting user experience.
• Placement.
  Strategically placed ads in the rewards section to motivate users, with visibility optimized through centering the banner.
• Design.
  Fonts and colors were tweaked to match the native appearance of the game.
• Frequency.
  Rotation of ads was set to refresh every 8 seconds, displaying new content without flooding users.

Using RichAds’ simple integration script, these changes were implemented quickly without the need for backend modifications.

Step#3: Clicker game case study results analysis

Once live, the campaign exceeded expectations in both revenue and engagement.

Once ad setup was adapted to the app’s requirements, it was integrated successfully into the RichAds platform as a new source of traffic. Monetization testing was set for 2–3 weeks, with estimated click earnings of $0.015–$0.025.

The developers of the game aimed for modest revenue of $5,000 based on audience size and minimum click rates. Instead, they achieved a whopping $18,357 in a mere 20 days!

So how did they manage to achieve excellent performance? Intelligent customization is the answer. Ads were carefully placed for visibility without disrupting gameplay. With performance high, RichAds advertisers began bidding higher for premium placements—pushing average click revenue to $0.0227.

By the end of the trial, the app was generating over $900 a day, more than enough to fund continued growth and attract new players.

Conclusion

This clicker game monetization case proves that with the right partner, even casual TMAs can be turned into money-generating platforms — without sacrificing design or UX.

So, if you’re running a Telegram Mini App and haven’t explored monetization yet, now’s the time. The tools are simple, the support is hands-on, and the results speak for themselves.

Become a RichAds publisher today and start monetizing smarter!

The post TMA Monetization Case: Telegram Clicker Game with 18k Revenue appeared first on RichAds Blog.

The rise of mobile investing, mobile banking, and personal finance apps has opened the door for affiliate marketers to enter a highly lucrative market. 

Not to be unfounded, let’s have a look at quick facts that will persuade you to start working with finance offers.

Reasons to drive finance traffic:

• High interest and engagement.
  4.3 billion global internet users are interested in digital financial services, according to DataReportal. 

• Raised payouts and earnings.
  Finance lead generation opportunities produce average EPCs between $1.50 and $8.00 globally. What’s more, the average CPL payout ranges from $8 to $150, depending on geo, traffic, and offer.
  
• Surge of digital banking.
  By 2024, 33% of consumers preferred digital-only banking services, a trend set to increase as convenience and ease become the ultimate priority for users.

• Mobile payments growth.
  Payments via mobile devices are expected to hit $12.06 trillion by 2027, driven by smartphone penetration and the shift towards cashless payments.

In 2025, finance verticals are key to aligning high intent with high pay — they guarantee to provide the highest ROI.

What kind of Finance offers to promote?

So, you’ve decided to get started with financial ads. The question is what to advertise —- there are many offers types in 2025, so we’ve collected top niches.

Top niches for Finance verticals:

• Loan and credit card sign-ups.
  Perfect for Tier 1 GEOs.
• Investment platforms.
  Ideal for users with an interest in stocks or forex.
• Savings and budgeting apps.
  Usually low-difficulty offers for mobile-first users.
• Insurance lead generation.
  High CRs in countries like France, Germany, and Great Britain.
• Banking and remittance services.
  Really popular in Russia, Brazil, and Iran.

Select offers with direct user flows, responsive landers, and perceptible benefits to maximize your conversion rate.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Best GEOs for Finance ads in affiliate marketing

Finance ads can convert for any GEO from Tier 1 to Tier 3, you can check out info each month using our “Best GEOs and verticals” report. 

Yet, we’ve made a list of freshest Finance countries based on internal data and partner feedback in 2025.

Top GEOs to promote Finance offers in 2025: 

• Russia
• Spain
• United States
• Poland
• Japan
• France
• Iran
• Germany
• Czech Republic
• United Kingdom
• Netherlands
• Brazil
  

Tip from RichAds: make sure you localize creatives and landers to match users interests for chosen GEO, or deposit $3000 at RichAds and gain access to free customized creatives by our managers!

Proven traffic sources to promote Finance offers

RichAds team selected the most profitable channels for promoting Finance ads. 

These top-performing formats are frequently found together in our internal “GEOs and verticals” study. If you’re ready to scale your Finance campaigns, these three types of traffic are a must-test.

1. Telegram Ads in Mini Apps

RichAds introduces the new format to reach your audience through Telegram mini apps — a fresh and highly efficient Finance promotion channel.

Advertisers can choose among four ad formats:

• Push-style notifications (best for Finance)
• Interstitial banners
• Embbeded  banner ads
• Video ads

They are natively integrated into the mini-app ecosystems of tap-to-earn games and clickers so that ads seamlessly blend into the user experience.

One of the most significant benefits of this format is that it’s outside the official advertising system of Telegram, so there are fewer restrictions and a less complicated content policy for Finance offers.

The other significant advantage is that the format avoids “banner blindness” because of native placement. The prices are low, too, with the minimum rates as follows:

• $0.015 per click for ads in the push format
• $2.74 CPM for interstitial banners
• $4.20 CPM for video advertisements
• $0.89 CPM for embedded banners

Affiliates can start campaigns with ease and request whitelists and creatives from RichAds’ managers directly once they deposit $3,000 into their account.

2. Push notification ads

Classic push ads are a cornerstone of RichAds’ popularity for Finance offers. The messages get delivered directly to users who’ve opted in to receive them, so the traffic is engaged and compliant by definition.

Push ads stand out for their:

• Flexible ad creatives — anything from payment notifications to celeb teasers
• High CR and CTR — especially for Finance offers
• Low barrier to entry — as low as $0.005 per click

Their simplicity is also a plus: with few creatives and easy targeting options, affiliates can launch campaigns quickly. Best of all, since there’s no rigid moderation, there’s effectively no risk of bans—so this is an ideal choice for Finance verticals.

3. Pop-up ads

For high-visibility and affordable advertising, pop-ups are a go-to solution. Pop-ups display in a new window or tab when a website is accessed by a user, which makes them very hard to ignore.

Why utilize pop-ups for Finance?

• Work with minimal setup — just a Finance site landing page is needed
• They have a permissive content policy — ideal for more aggressive promotional approaches
• Great visibility — they are displayed on high-traffic websites with large audiences
• Low cost — from as low as $0.5 CPM for Tier 3 traffic

Pop-ups perform particularly well for affiliates who want to see results with minimal targeting or creative efforts. As much as they are a bit controversial in nature, they have a tendency to lead to spontaneous conversions based on their intrusive (yet effective) nature.

Best Finance creative approaches in 2025

We’ve collected the best ideas for Finance offers creatives, they’ll work for push and Telegram ads.

Top Finance offers creatives ideas:

• Use local celebrities pics.
  This strategy boosts credibility and click-through rate.
• Imitate payment notifications.
  Excellent engagement as users think a payment has been made.
• Display visual progress.
  Use progress bars, pie charts, or graphs in creatives.
• Trigger scarcity.
  Apply phrases “Only 3 spots left for free consultation!”
• Stories from real clients who earned real money.
  Real user stories build trust instantly.

Tips: it’s best to test up to 10 creatives per campaign, allowing you to find the highest performing combinations.

How to advertise Finance offers: setup tips from RichAds

Follow these expert-level setup tactics to maximize performance from your Finance offers as soon as you start!

• Use Performance Mode.
  Start campaigns in Performance Mode to automatically go after high-converting traffic using smart algorithms.
  
• Start with 5-10 creatives.
  Test 5-10 images, landing pages for each ad campaign at all times. Push and Telegram formats benefit the most from diversity in creatives.
  
• Target mobile devices first.
  Most finance users convert on mobile. Unless otherwise specified in the offer, allocate 70–90% of your budget to mobile traffic.
  
• Don’t limit OS or browser.
  Avoid putting constraints on browsers or operating systems, unless absolutely necessary. RichAds’ Performance Mode will automatically optimize for you.
• Use whitelists and blacklists.
  Ask your RichAds account manager for updated whitelists/blacklists to limit sources by previous performance.
• Run on Premium sources only.
  Select Premium Sources in your campaign settings to receive higher-quality traffic and lower CPAs.
• Automate campaigns with Target CPA.
  Use RichAds’ Target CPA features to automatically block underperforming sources without any other intervention.

Conclusion

The finance industry has never been as profitable as in 2025. Thanks to high-demanding users, generous CPL payouts, and advanced solutions from RichAds, affiliates can earn high-quality leads and huge ROI. 

No matter if they are promoting Finance offers via push-style Telegram ads, high-performing push traffic, or low-cost pop traffic — the solutions for scaling exist!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Finance ads: how to promote Finance offers in affiliate marketing appeared first on RichAds Blog.

Why start McAfee ads promotion in 2025?

Anyone interested in antivirus protection knows McAfee brand or has at least heard of it, which proves that the brand has earned quite a nice market reputation.

But why run McAfee ads and is it worth it? Let’s turn to facts!

• Established growth and popularity.
  With an estimated 600 million+ users at the end of 2024, McAfee is clearly a consumer brand to trust. This growth has been a 9% increase over the previous year, indicating more people are realizing the necessity for robust antivirus protection.
• Market leadership.
  With a 17% estimated market share in the global antivirus software market, McAfee is one of the industry leaders in the cyber security sector. Such dominance is a testament to its potency and reliability in protecting users from harm.
• High customer satisfaction.
  With a customer satisfaction rate of 87%, McAfee obviously demonstrates its care for customer trust and support. High customer satisfaction is an indication that customers feel safe and valued while using McAfee solutions.
• Seducing subscription deals.
  McAfee offers discounts to first-time subscribers, so it is inexpensive for new users to try its entire protection bundles. For example, the five-device total protection starts at a very low price of USD 39.99, which is an excellent bargain.
• Wide threat protection.
  In 2024, McAfee will detect and block over 3 billion threats globally, with a specific focus on the increasing number of mobile threats. As mobile device usage continues to grow, users require a solution that specifically targets such vulnerabilities.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Top GEOs to run McAfee ads in 2025

Now that you know why promoting McAfee ads is worth it, let’s see which GEOs to choose for its advertising at RichAds.

Top countries for McAfee promotion at RichAds:

• the USA
• Canada
• Japan
• Germany
• France
• Brazil

Important: If your chosen GEO is not in the list, you can always check “GEOs and verticals” report to find converting bundles, or deposit $500 at RichAds and ask your manager about top GEOs and whitelists for this or that offer.

Best traffic source for McAfee offers promotion: push ads

Obviously, you can try running Antivirus offers on any desired traffic source, but why risk if RichAds team has already found a proven way to get the most out of your McAfee offer? 

Push ads are certainly the best choice, most of our affiliates use them to promote McAfee and there are solid reasons for it. 

Reasons to choose push ads for McAfee promotion at RichAds:

• Noticeable yet user-friendly.
  Push ads look just like operating system reminders, making them less intrusive and more engaging for users.
  
• Engaged aka loyal audience.
  The thing is that push notifications are sent only to users who subscribed to get such ads, ensuring a genuinely interested audience, which increases CR potential.

• Affordable format.
  With click price starting at just $0.005 for Tier 3 traffic and $0.05 for the USA as most popular Antivirus GEO, push ads allow you to maximize your advertising revenue and reduce budget.

• Flexible content policy.
  The lenient content policy doesn’t limit creative freedom, enabling compelling messaging without the risk of bans or any restrictions at all.

All of the aforementioned make this traffic source perfect for McAfee promotion, yet you can test more formats like innovative Telegram ads or more aggressive pop ads at RichAds to try all the possible approaches!

McAfee creatives advertising trends in 2025

As you now know, McAfee offers show the best results when run on push traffic, so let’s see some of the most converting approaches that affiliates can use in 2025.

Top-notch ideas for McAfee ads promo:

• Warnings and update notes.
  Remind users to update their McAfee protection, using urgency and OS-like notifications.
• Potential viruses.
  Scaring techniques are a bit outdated, it’s better tell that there’s a potential threat that may become real if you don’t use actual protection measures.
• Target specific OS.
  Once you’ve chosen the desired OS in the targeting, mention it in the creatives, this way a person will take your notification personally and update his protection!
• Offer discounts or free trial.
  Many users will fall for first-payment discounts just to test your antivirus, especially such a trusted one as McAfee, use it in your texts!

In terms of landers, it’s crucial to highlight specific pros for chosen GEOs, like for the USA you can see stats about AI and such advantages as family protection, privacy protection, no scams and good reputation on the market.

How to run McAfee offers: RichAds setup tips

Let’s see how to create successful McAfee campaigns via RichAds, following simple steps below!

Tips to successful McAfee campaigns at RichAds:

• Begin your campaigns with Performance Mode.
  This algorithm dynamically creates and updates whitelists for your campaigns to achieve maximum results. No tracking tool is required because the algorithm handles all the optimizations based on basic setup.
• Add 5-10 push creatives.
  Apply various approaches to find your own target audience, use different wording, images and banners. You can also request free creatives from your RichAds manager, once depositing $3000, they will be localized and adapted for McAfee.
• Use tracking for your campaigns.
  Postback setup is a must for Antivirus offers. With a postback, you can track campaign performance more effectively and optimize more precisely using AI-driven optimization tools like Automated Rules and Target CPA.

• Monitor offers across several CPA networks.
  Due to different payouts that vary from one network to the next, you must weigh all options and opt for the best paying one.

• Utilize Premium traffic sources for your ads.
  RichAds divides sources into 4 groups, and Premium sources is the best in terms of quality and CR. You can also request whitelists specifically for McAfee offers to boost efficiency even more!

• Create separate campaigns by device and browser.
  This can be done so that you can optimize your bids and target the users more precisely. Make sure you target desktop for McAfee offers and separate Chrome and Edge browsers.

• Start with a large budget.
  Antivirus offers usually have bigger payouts and are associated with more financial investment. It is better to test ten or more conversion prices to assess your sources’ quality and fine-tune your campaign accordingly.

Conclusion

Now you know all about McAfee launch and are ready to make the most of such offers via RichAds platform.

Go ahead, take the most high-paying offer and gain even more income with RichAds help!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Proven ways to advertise McAfee antiviruses in 2025 appeared first on RichAds Blog.

Let’s briefly have an overview of actual reasons to start advertising online casinos in Germany in 2025, below we’ll share the most essential facts.

• Legality of all Gambling activities.
  According to the Fourth Interstate Treaty on Gambling, which came into force in 2021, all online casinos, poker, and sports betting are legalized in the region, yet they need to be licensed and work under country rules.
• Rapid revenue growth.
  Gambling in Germany, particularly, online casino sector generated €3.3 billion in revenue in 2024, rising from €2.2 billion in 2019, according to Gambling Industry News. This says about a significant rise, indicating a really high consumer interest, and high citizens spend on online Gambling, which makes it a really lucrative niche for affiliates.
  
• Possibility to advertise different niches.
  The iGaming market in the region is not just about casinos, sports betting is the largest revenue-generating segment in Germany and is witnessing the fastest growth. This opens a land of opportunity to target different audience segments and earn more!

Target audience, casinos and payments: Germany online gambling overview

So, who is into Gambling in Germany, and what are their behavior and gaming choices? Let’s analyze and come to conclusions together!

German Gambler portrait:

• Age: between 25 to 44 years old
• Gender: 70% of most active gamblers are males
• Game: most players are into sports betting, this segment is growing
• Income: low to middle income players are more active
• Motivation: 37% are into earning money, 24% are thrilled to bet, 17% just love to watch sports and boost it by bets

Top online casinos in Germany:

• Betalice
• Slots Gem
• Betway Casino
• 888 Casino
• Jackpot City Casino
• Casumo Casino

In terms of payments, German players usually apply e-wallets like PayPal, Skrill, and Neteller. Another popular yet anonymous payment methods are prepaid cards, such as PaySafeCard or Flexespin. Other methods are basic, like Visa and MasterCard credit and debit cards as well as bank transfers.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Top traffic sources for Germany online casinos

The region is quite open to different types of ads, apart from influencer marketing, yet the prices can be really high as this is Tier 1 GEO. 

RichAds ad network team has compiled a list of top 3 sources to use for online gambling promotion in Germany, they always appear in a bundle in our “GEOs and verticals” reports, don’t hesitate to try them!

Telegram ads in mini apps

RichAds offers unique advertising formats through Telegram mini apps, and it is an ideal one to promote iGaming in Germany. 

Such ads come in four variations such as push-style ads, interstitial, embedded banners and video ads and appear in such mini apps as clickers and tap-to-earn games, looking as native as possible.

The novelty of these ads is that they do not compete with official Telegram advertising and the content policy is really loyal for Gambling.

The primary advantage of using this channel to promote gambling lies in the fact that it has a new format, which effectively combats banner blindness. Click prices start as low as $0.014 for push-style ads, $2.74 CPM for interstitial, $4.2 CPM for video, $0.89 CPM for embedded banners for the German user base.

This way affiliates can easily initiate their campaigns as well as request free whitelists and creatives from managers after making a deposit of $3000 at RichAds.

Push ads

Traditional push notifications continue to yield impressive results, particularly for German gambling campaigns. Perhaps the greatest strength of this channel is that it offers complete creative liberty, which means that it is almost impossible to be banned.

Push traffic is gained from subscribers who have agreed to view such ads, so it creates better engagement. It is simple to implement such ads, you just need several creatives and easy targeting, the traditional format has impressive conversion rates for gambling offers. Such ads work really well in advertising online casinos in Germany with a minimum price of only $0.12 per click.

Pop-up ads

Pop-up advertisements are the most unstoppable and visible method of promoting gambling services in Germany by employing just a casino landing page link with minimal effort involved in targeting.

Secondly, pop-up ads are affordable and ideal for affiliates looking to reach out to many users at low costs. This ad option is one of the most affordable that RichAds provides at only $2.3 for a thousand impressions for Germany.

Top ideas for German iGaming creatives 

So, how to attract a German audience and make them interested in your iGaming offers? Let’s see the most common approaches that can easily draw attention to your casino or betting site!

Top ideas for iGaming Telegram and push ads 

• Personal message. Imitating a real message or notification is a good idea to create the effect of urgency and personalization.
• Bonuses and freebies. As most Germans actually play to win money, you can lure them by bonuses, just don’t make them too big not to attract low-paying players.
• Show the thrill. Many Germans also play for fun, so show the thrill of winning and the excitement from the process.
• Highlight game variations. For casinos, show the most viral slots, while for Betting use hyped events, specifically for the region.
• Specify the peculiarities. Nowadays it’s hard to surprise players, yet if you have some specific payment methods or special promos, it can grab their attention!

What about landers for online casino in Germany? Everything needs to be simple, concise and obvious. It’s three simple points, write down bonuses, registration steps and show bright game pics.

How to start a Gambling campaign in Germany? Main insights

Finally, let’s see how to actually get started with an ad campaign in Germany! There are several simple steps to do it fast and efficiently via RichAds.

Steps to a successful Gambling campaign in Germany

1. Launch your campaign with Performance Mode.
   Begin your campaign by turning on Performance Mode at RichAds. This mode applies an advanced algorithm that focuses only on high-converting sources, and you can automate your campaign’s optimization. You can therefore obtain your desired cost per conversion without additional effort.
2. Provide 5-10 promotional material (landers or creatives).
   Enhance interaction with your audience by including a minimum of five creative options, such as images or landing pages. This is essential in finding top-performing ads with high CTR. With push and Telegram ads, experiment with different visuals or videos, and for pop-up ads, try different landing pages for maximum efficiency.
3. Separate your campaigns by device.
   Split your campaigns into mobile and desktop ones, as traffic cost can greatly vary between the two. Having two distinct campaigns will make management easier and enable strategic budget shifts based on each device type’s performance.
4. Select optimal bids.
   If you’re uncertain about how to determine the best bid for achieving a specific number of leads, consult your account manager or make use of the Predictor tool for assistance.
5. Prioritize Premium sources.
   Focus on running your campaigns through Premium traffic sources offered by RichAds. These sources typically have the higher-quality traffic, leading to improved conversion rates (CR) and more qualified leads.
6. Assess campaign effectiveness.
   Utilize the Optimizer tool to get all your campaign performance metrics in a single place. This will help you make data-driven decisions regarding bid changes through proper analysis.
7. Optimize your optimization processes
   Optimize your campaigns with Automated Rules or Target CPA strategies. This will allow you to remove underperforming sources quickly and automatically, with 0 manual efforts. Or simply deposit $3000 at RichAds to get fully-managed campaigns by our managers!

Conclusion

Those are all the basics on online Gambling promotion in Germany, you can easily start your campaign on any desired traffic source right now and boost your profits with this Tier 1 GEO!

Go ahead and boost your profit to the moon with RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Online Gambling in Germany: full overview appeared first on RichAds Blog.

Why choose Telegram ads in TMA for your campaigns?

Before getting down to the actual guide on how to run Telegram ads, let’s see why choose Telegram ads in TMA by RichAds.

Telegram ads in TMAs at RichAds come in different shapes and forms, those can be push-style banners, interstitial banners or videos, as well as embedded banners. They aren’t labeled as ads and appear in such mini apps as clickers and tap-to-earn games, without disrupting users.

What are the pros and differences when it comes to traditional Telegram ads? Let’s have a quick overview!

Telegram ads in TMAs advantages:

• Affiliate-friendly content policy.
  It’s no secret that official Telegram ads policy can be strict when it comes to iGaming or Finance offers, while at RichAds you can run ads on any vertical without restrictions.
• Zero blindness format.
  Users aren’t familiar with such ads in TMAs, so they won’t skip them so quickly, and affiliates will get higher CTRs and better results.
• Opportunity to target Premium users and choose Motivated vs Non-Motivated users.
  While classic Telegram ads do not allow to launch ads on Premium users, ads in TMAs have this opportunity. You can also choose the desired audience type — Motivated vs Non-motivated.
• Possibility to choose users with positive Wallet balance.
  There is an opportunity to target only users who have money on their Telegram account, which can be potentially even more profitable as they already have money to pay for the product advertised.
• Low pricing.
  In comparison with usual Telegram ads, advertising in TMAs is more than affordable to affiliates with any budget, push style ads start from 0.015$ per click, interstitial ads begin from 1.5$ per 1000 clicks, video ads from 3$ CPM as well as embedded from 0.4$ CPM.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to run Telegram ads: step-by-step instruction

Below RichAds team has compiled a full guide on how to create Telegram ads, from the very beginning like research to the final optimization step.

Step#1. Choose the niche and GEO for Telegram format

As for any other campaign, it’s crucial to determine which offer and GEO to choose for Telegram ads format, you can always check the freshest countries and verticals for launch in the “Best GEOs and verticals” report. 

We’ve also made a research of GEOs and niches that are trending for Telegram ads in TMAs at RichAds at the moment.

Top GEOs for Telegram ads at RichAds now:

• Russia — 4.8 million impressions
• India — 4 million impressions
• USA — 2.8 million impressions
• Nigeria — 2.8 million impressions
• Indonesia — 2 million impressions
• Vietnam — 1 million impressions
• Germany — 1 million impressions
• Bangladesh  — 1 million impressions

In terms of niches, you can choose any you like, just consult your manager, yet there are offers that work best of all on such traffic.

Best niches for Telegram ads at RichAds:

• Gambling
• Finance
• Betting
• Trading

Step#2. Research your audience behavior

It doesn’t matter if you choose Tier 1 or 3, Gambling or Dating, you need to check the typical audience behavior in Telegram. For instance, in the USA it is mostly men who make purchases online, same works for India, while active ages differ.

For some niches, like iGaming it’s also crucial to research payout options and most popular Telegram casinos, it will help in creatives generation.

Check out Telegram ads guides for specific GEOs:

• How to advertise on Telegram in the USA: a complete guide
• How to advertise on Telegram in India: a complete guide in 2025

Step#3. Choose Telegram creative type and add 5-10 promos

As we’ve mentioned before, there are 4 types of Telegram ads at RichAds, on their examples we’ll show you several different approaches for various niches.

• Luring pics for Dating offers.
  You can use different types of women for Dating apps, or AI apps that imitate romantic interest to attract attention. Highlight any details, like 18+ Dating, or real meetings in specific GEOs.

• Bonuses and urgency for Gambling offers.
  For iGaming offers you can highlight special promos and pros, like freebets, spin wins, or some registration freebies, yet highlight that the offer is limited by time using imperatives.

• Real stories for finance and business.
  Make your ad personalized, tell stories from finance experts or startup founders to stand out in a crowd and boost brand reputation. People want to believe in fast financial success, give it to them!

• Use video ads for any vertical.
  The point of such ads in Telegram is that they’re really attention-grabbing, interactive and are possible to skip only after 10-20 seconds, so you have time to grab attention for any niche!

Step#4. Set widest targeting 

Limiting targeting during first tests on Telegram is the worst idea, it’s better to just choose your GEO, and not limit OS and languages at this point.

It’s also a good idea to limit impressions to 1-2 clicks per user daily not to be annoying for the audience, that’s a common approach for any Telegram campaign to gain better results. 

Step#5. Decide on audience type

For Telegram traffic you can apply such filtering as Premium users, Motivated vs Non-motivated audience as well as users who have Positive wallet balance.

We’d also recommend not to target only one user group, it’s better to launch several campaigns for different users simultaneously.

For instance, don’t create a campaign solely on Premium users, run 2 campaigns at once — for all the users and those who have Premium. This way you’ll get enough traffic volumes and compare the results.

Step#6. Determine your daily budget and select correct bid

It’s advisable to speak with your manager to determine the best bid to ensure you receive adequate traffic for your testing phase for a specific GEO. What concerns minimal pricing, push style ads start from 0.015$ CPC, interstitial ads begin from 1.5$ per 1000 clicks, video ads from 3$ CPM as well as embedded from 0.4$ CPM.

Regarding your budget, establish your target cost per conversion and consider testing a budget that is ten times that amount. This approach will allow you to assess the effectiveness of your campaign more accurately.

Step#7. Analyze and optimize

The final yet crucial step is optimization. Blacklists and whitelists can be used at RichAds to make the process easier. Well-performing sources should go to the whitelist, and non-performing sources — regardless of whether they are too expensive or have low conversion rates— such sources are usually sent to the blacklist.

You can manually optimize campaigns using publisher and site IDs from your tracker, or can choose to pay a $500 deposit to RichAds and receive a personal manager who will take care of everything for you!

Conclusion

Now you know all about how to run Telegram ads in 2025, and can easily use this guide as a manual, following the aforementioned steps easily.

Go ahead and test Telegram ads in TMAs by RichAds to get increased CRs today!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to run Telegram Ads: setup, budget, and audience tips appeared first on RichAds Blog.

This affiliate program appeared on the market relatively recently, in 2024, however, the Lotoclub iGaming brand has been on the market offline in Kazakhstan for more than 10 years and increases the reliability of Lotoclub Partners software. 

Despite the fact that Lotoclub Partners has been on the market for just over six months, the guys are actively bringing their product to perfection offering many benefits to affiliates.

The main advantages and features of Lotoclub Partners:

• An exclusive iGaming brand.
  Lotoclub has proven iGaming offers, including lotteries, and currently covers three GEO — Kazakhstan, Uzbekistan, and Indonesia. The pool of countries will increase in the future.
  
• Regular promotions for affiliates.
  Marketers can take advantage of discounts and promo codes for paid affiliate services and applications, which makes cooperation even more profitable. For relevant suggestions, you can contact your personal manager.
• Flexible payment models.
  The affiliate program offers competitive terms of cooperation with CPA, RevShare, or a combination of both models. Depending on the region, bets can reach up to $80 for CPA and 50% for RevShare for an active player.
• The fastest possible payment.
  Payments are made twice a month, and the hold is as short as possible — from 7 to 14 days. The minimum withdrawal amount is only $100 for the USDT TRC-20 cryptocurrency.
• Promo materials and convenient statistics.
  Affiliates get access to a wide range of tools, including ready-made localized landing pages, creatives, and a built-in QR generator. Statistics are updated in real time, which ensures prompt access to the data.
• Effective brand retention strategy.
  Due to the bonus offers and services, players can easily return up to three times within two weeks. Additional privileges are provided for regular customers, including generous bonuses and individual approach.
• Expert support.
  Highly qualified managers for each partner who help with integration and launches. The partner doesn’t even need to log in to the account after registration, as the managers do everything for them.
• Fast and high-quality product support.
  Our own call center quickly resolves customer requests, and VIP clients can use a dedicated concierge service for more personalized service.

What traffic sources do Lotoclub Partners work with?

There are no restrictions on the traffic usage, except for fraudulent, misleading and motivated traffic.

Affiliates can use anything from classic push traffic and social networks to hyped SEO/SMO/PPC, Telegram and influence traffic, as well as any other sources, including schemed traffic.

What about payouts with Lotoclub Partners?

At the moment, withdrawal of funds via crypto is available on the official website of Lotoclub Partners, via USDT TRC 20. The payout amount starts from $100, the payment withdrawals are available every 14 days, with a minimum hold of up to 7 days.

Lotoclub Partners account review and registration process

The registration process at Lotoclub Partners is as simple as possible, you need to enter basic information – email, password, Telegram account and traffic source, the rest is optional.

Voila — registration is completed, accounts are approved really quickly!

Dashboard overview

After registration, you will immediately see a shared dashboard with various necessary metrics. Here you can track your daily profit and 7-day dynamics, as well as indicators such as regs, FTD, clicks and other parameters in the palm of your hand, they can also be checked both per day and per week.

Offers section

The “Offers” section contains direct offers from the Lotoclub brand, currently there are 28 of them.

Clicking on any offer opens a detailed card containing all the working conditions, key performance indicators (KPIs) and other important data such as GEO, target action, payout amount, target price, average CR, etc. There is also a separate section with ready-made promo materials so that the work is as fast and efficient for affiliates as possible..

Although the offers terms are usually very clear, if you have any questions, the managers are always happy to help!

Statistics

Everything is as transparent as possible here — all data on regs, deposits, redeposits and clicks are updated in real time. At the affiliate’s request, the affiliate program can integrate an external tracker via postback for more accurate analysis.

The data can be sorted by different time periods, from 7 days to a month, as well as by promo codes, OS, countries, devices, landings or offers. This allows you to display information about unique clicks, registrations, Click2Reg, FTD, CPA, baseline, and other important metrics.

The “Conversion” tab provides detailed information about the leads: the date and time of the click, ID and name of the conversion, GEO, status, operating system, browser, device type and payment status are recorded.

Conclusion

Lotoclub Partners is obviously a very promising affiliate program, with excellent conditions for affiliates, and a trusted product.

Now you know the basic information about the affiliate program and you can test Lotoclub Partners to make your own impression!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Lotoclub Partners Review: Everything You Need to Know appeared first on RichAds Blog.

Which mini app can be monetized at RichAds? What are the audience requirements?

Linda, Head of monetization at RichAds

Globally, there are no size requirements for TMA monetization. Many publishers hesitate to start monetizing their mini application as they’re afraid it’s too small to gain any revenue at all and 100k monthly users is the smallest audience amount to start earning, but they are mistaken!

As we can see, apps with a 10k audience can easily make at least $100 a week, while 50k MAU apps can earn $250 in that same week, so as your audience grows, you can earn even more. 

Not to be unfounded, we have already presented cases that prove —- any app can be monetized, an app with 62k users easily made $408 a month, while a bigger application managed to earn $304 in just a day, check all the details here!

Why choose RichAds for TMA monetization? What are the pros?

Linda, Head of monetization at RichAds

There are several solid reasons that make RichAds perfect for play-to-earn games and other mini apps monetization.

Not to overload you with info, let’s define the main distinctive features and pros of RichAds. We provide a diverse selection of ad formats, including embedded and interstitial banners, push ads, and video options, all of which can be converted into rewarded ads for any mini app. 

Integration is incredibly quick—just a few minutes to insert the SDK, and the RichAds team manages the rest. App owners can customize ad designs to fit their style and choose placements, while benefiting from a high fill rate thanks to over 500 advertisers. 

Additionally, RichAds offers personalized support and competitive CPC rates starting at $0.015, enhancing revenue potential and ROI.

Is it possible to develop my app while monetizing it via RichAds?

Linda, Head of monetization at RichAds

Yes!

We are interested in letting mini-apps grow therefore we have a special program for our publishers. We are finding the best converting apps with similar topics from our portfolio and launch campaigns advertising them at a decreased price. 

What you get is interested users at a lower price with no additional investment from your side – we allow you to reinvest your earnings! The more you grow your audience, the more you earn!

Can I monetize my mini app only with ads, without other paid options within the app?

Linda, Head of monetization at RichAds

For sure, it’s more than possible, there are no Telegram Mini Apps monetization rules, you can earn however it’s convenient for your product.

RichAds team has encountered several cases of publishers who didn’t offer paid subscriptions, yet managed to earn with just ads. The only condition — it’s better to have several ad placements to speed up the process.

Can I monetize only users who didn’t make any purchases?

Linda, Head of monetization at RichAds

Yes, TMA monetization will be even easier if you do this.

First of all, users will want to get rid of ads and will be ready to pay for subscriptions, while those who paid will stay more loyal to an app as they aren’t distracted by ads. Many publishers who collaborate with us perform this trick!

What about offers’ moderation? How is it done by RichAds?

Linda, Head of monetization at RichAds

We stick to responsible moderation, all the offers are thoroughly looked through, the moderation process is a two-factor one. No offers that won’t be accepted by Telegram can pass, our team is really strict about it.

Does your platform help to optimize ads within mini apps?

Linda, Head of monetization at RichAds

We value our clients and the optimization process is also a part of RichAds work. We do track the ads performance within the app, and report any issues with the traffic quality to the app owners and help to solve them.

What’s more, we’re really interested in the TMA development, so we do help with the setup and best offers as well as are always there to answer any questions.

Is it possible to ask RichAds for customized mini app design or other special conditions?

Linda, Head of monetization at RichAds

Yes, and we already had such inquiries from our clients.

One of our clients wanted a specific design to fit into his app, like colours and some custom setup that we can’t disclose, so we did everything for the ads to look as native as possible. If you have similar or another issue, don’t hesitate to ask your manager!

What about Telegram mini apps payment requirements? How much can I earn?

Linda, Head of monetization at RichAds

As mentioned above, it all depends on your app size, and on the chosen format, prices per click can actually differ, yet standard CPC starts from $0.015. 

As of now you can choose between interstitial, embedded, push-style banners and video interstitial ads. Also we have a new testing format, full-screen ads from $10 CPM, contact managers to test it!

In terms of real figures, once we had a play-to-earn games monetization case, when an app with 3.5k users earned $215 in a month using a referral program as well, while an app with 15 million users raised 18k a month without special efforts, so it depends!

Conclusion

Now you have answers to all the most burning questions usually asked by TMA owners and actually understand that your app is more than eligible for monetization via RichAds!

Don’t hesitate and join RichAds now to skyrocket your profit to the moon!

The post How to Qualify for TMA Monetization: a Complete FAQ appeared first on RichAds Blog.