How many users are in Telegram now? Monthly and daily stats

As we’ve mentioned above, Telegram has witnessed exponential growth recently, let’s see the exact figures!

Surpassing 1 billion monthly active users

In March 2025, Telegram recorded a record-breaking number of 1 billion MAUs, up from 950 million MAUs in July 2024. The trend towards growth reflects the platform’s increasing popularity on an international level.

Daily active users and session duration

Telegram boasts 450 million daily active users (DAUs). Each of them uses the app for an average of 3 hours and 45 minutes every month, with each session lasting about 1 minute and 21 seconds. That is a satisfactory level of usage that ranks Telegram among the top social media sites in terms of users’ activity.news

It has also been recognized as the 7th most popular social media worldwide in February 2025, when it didn’t yet reach 1 billion active users, according to Statista.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Telegram demographics, audience interest and GEO insights

Let’s see who actually uses Telegram, where they live and what channels are the most interesting to them!

Telegram user demographics

According to World Population Review, more users on Telegram are male — 59.41% and 40.59% are female.

The below is the age distribution:

• 31% are aged between 25 and 34;
• 22.5% aged between 18 and 24 years.

There are several most popular topics in Telegram, most hyped include news, entertainment, educational and political channels.

Telegam GEO distribution

Telegram is popular in different parts of the world, let’s see how the audience is distributed across different GEOs.

• Asia: 38%
  
• Europe: 27%
  
• Latin America: 21%
  
• Middle East and North Africa: 8%

Speaking about GEOs that download Telegram most, India, Russia, the USA, Indonesia, and Pakistan are among the most active ones. 

Telegram monetization and financial stats

How much revenue does Telegram generate and how successfully is it monetized? Let’s see below!

• Revenue streams.
  Telegram’s monetization approach involves premium subscriptions and advertising. In January 2025, the platform raked in $13.6 million in in-app revenue.
  
• Premium subscribers.
  Telegram Premium, introduced in June 2022, offers additional features to subscribers. As of September 2024, the platform had 10 million paying subscribers from 4 million in December 2023.

Telegram Gaming: integration with Web3 

Telegram has embraced the Web3 ecosystem, with blockchain gaming and features being added. Significantly, almost 20% of Telegram’s MAUs engage with at least one game on the platform, significantly higher than last year, according to ChainCatcher. 

Telegram advertising stats: RichAds perspective

We also analyze Telegram as a traffic source monthly and have freshest data on ads in Telegram mini apps, such as clickers and tap-to-earn games, this is an ad format provided exclusively by RichAds. 

This format has a lot more advantages than traditional Telegram advertising:

• affiliate-friendly content policy, 
• zero ad blindness, 
• access to Premium users, 
• low pricing, starting from $0.015 for push-style ads in Telegram.

Let’s see the most popular advertising countries and niches for Telegram ads in RichAds now. You can also track the data by following “GEOs and verticals” reports!

Best GEOs for Telegram ads at RichAds now: 

• India
• USA
• Indonesia
• Germany
• Nigeria
• Türkiye
• Brazil

Best verticals to start Telegram ads at RichAds:

• Gambling;
• Finance;
• Trading;
• Betting.

We’ve also made a list of most essential Telegram guides to start your ad campaigns with most success now!

TMA guides for successful ad campaigns:

• How to run Telegram Ads: setup, budget, and audience tips
• Top GEOs for Advertising in Telegram in 2025
• Best Telegram creatives examples in 2025
• How to create and launch Telegram ads campaign
• RichAds revolutionary release: new Telegram ads format now available on the platform

Conclusion

Telegram’s fastest growth in 2025 is marked by achieving 1 billion MAUs and developing monetization channels, making Telegram a promising platform for advertisers. 

You can make the most of this traffic source by launching your ad campaign at RichAds now!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Most Crucial Telegram Statistics: Everything You Need to Know in 2025 appeared first on RichAds Blog.

Looking for a more competitive way to work with the iGaming offers in Telegram? Well, advertising Telegram casinos is just the thing!

In this article by RichAds ad network’s team you will learn everything on promoting Telegram casinos in 2025: from engagement specifics to campaign launching!

Are Telegram casinos even worth advertising in 2025?

As the mobile games market has been consistently expanding recently, estimated to reach over $120 billion in revenue by the end of 2025, Telegram casinos perfectly match this promising tendency. But how are they in terms of user attraction as a product?

Below you find a quick overview on whether it’s even worth promoting Telegram casinos, compiled for in comprehensive points by RichAds ad network!

A breakthrough experience

Telegram casinos are a very fresh trend for the iGaming niche, allowing users to interact with gambling functionality directly through the messenger app. The interaction is provided via chat Telegram bots, so it’s as simple as operating any other bot there — players can sign-up, deposit, place bets, access various games by a clear and convenient interface. All the actions performed in such Telegram casino bots are interconnected with the original web-based gambling platform through back-end, offering a streamlined and complete user experience.

The players there utilise their TON wallet assets to access Telegram casino services, making it even more available for regular users of the app.

Easier Telegram users transition

Since Telegram casinos are accessible directly from the messaging app, it makes attracting audiences there so much easier, especially via the platform itself. For example, if a potential lead notices an advertisement of such a casino bot in Telegram Mini Apps, it’d mean the possibility to explore it without even closing the app, increasing the chances for successful engagement.

Why is it best to use Mini App ads for Telegram casino promotion?

Since the very introduction of Mini Applications in Telegram, they’ve gained particular popularity among the messenger’s users, especially when it comes to tap-to-earn clicker games. As such TMAs were accumulating impressive volumes of responsive and very engaged audiences worldwide, particularly related to iGaming and Finance niches, it was just a matter of time before they could be explored for advertising possibility.

We at RichAds became the first among the non-specialised on Telegram advertising networks to launch ads in Telegram Mini Apps, combining the convenience of our platform with the new ad format! Such advertisements appear to users directly in the application window, not severely intruding on the gaming experiences, yet clearly visible to players. In fact, due to organic integration into the TMAs’ interface, it provides a decent response rate from local audiences without the damage to the app or the advertised brand.

The main advantages of Mini App ads for Telegram casino promotion:

• iGaming-friendly ad policy — due to independent moderation at RichAds;
• Global audience coverage — 70+ million active users worldwide;
• Relevant traffic — prioritising popular casual and clicker games on Telegram;
• Direct user transition — advertised product is a click away at the same platform;
• Affordable prices — starting from CPC $0.015.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The audience of Telegram casino advertising

Now it’s time to have a closer look at Telegram casino audience: who they are and where to look for them — learn in the following research by RichAds ad network!

Who is the audience of Telegram casino games?

While it’s highly unlikely to estimate the exact number of users who’d engage in Telegram casino services, there are reportedly hundreds of millions of such an audience in the messenger. Based on RichAds ad platform’s experience, these players are mostly people between 18 and 40 years old, financially independent and pretty educated on fintech functionality in Telegram. They are active, courageous and no strangers to innovations, especially if transitioned from TMAs.

The best countries for Telegram casino ads

Obviously, the best places to seek the relevant targeting audience for Telegram casino promotion are where highly responsive users to such offers in Telegram usually come from. We at RichAds constantly monitor the traffic activity in TMA ads, every month sharing fresh insights on the best geos and verticals at RichAds, including geo-vertical combinations for each ad format. For now, the most suitable countries to run Telegram casino advertising campaigns are:

• USA;
• Indonesia;
• Germany;
• Vietnam;
• Bangladesh;
• Nigeria.

How to create a profitable Telegram casino ads campaign in Mini Apps: best practices by RichAds

Here, we shared a short campaign launching flow overview that affiliates can utilise to start a successful Telegram casino promotion in Mini Applications at RichAds platform!

Stage 1. Choose the best creative type to highlight the product

At RichAds you can make your mind around four available creative types for Mini Apps in order to match the Telegram casino offer presentation: push-style, interstitial banner, interstitial video and embedded banner. Each can be utilised differently, in general featuring such customizable elements as an icon, a title (up to 30 characters) and a message (up to 60 characters), as well as clickable buttons, video files and brand name signatures for certain formats.

Stage 2. Add several creatives to figure the most performing approach out

It’s recommended to add at least 5 to 10 creatives per campaign, addressing various groups of potentially interested users. The more diverse the creatives will be, the higher chances to determine statistically the most attractive of them, thus further adjusting approaches and improving the overall click-through rate. Note that video format can contain only creative per campaign, while for testing more it’d require to duplicate the settings and launch a separate one.

As for the most common creative approaches to address the targeted audience of online casino bots in Telegram, the advertising possibilities are very broad. Think of emphasizing the accessibility of the gambling services right from the messaging app, keeping user anonymity intact throughout the process, a variety of games like poker or simple free spins bonuses. Players are only getting used to knowing that gambling of this experience level is available on Telegram, so exploit the status of something innovative that it owns right now!

Stage 3. Set up targeting the most relevant users to Telegram casino ads

While it’s highly not recommended to narrow down the targeting parameters from the start to keep sustainable traffic volumes flow, you can try adjusting to address potentially more qualified audiences. While leaving OS and language options untouched, we advise paying attention to ‘Clicks cap’ as it sets the amount of paid clicks allocated for a person per day, so that you get charged only for those that are most likely to bring conversions.

Additionally, you can find very useful options to target audiences with the most relevant experience to Telegram casino products. One of them allows advertising exclusively to Telegram Premium subscribers, increasing chances to get high solvency players. The other provides targeting users with positive Wallet balance only, meaning TON account that is required to access services of most Telegram casino bots. As a plus you can specify whether the ad promises rewards upon engaging in order to help adjust better placements.

Stage 4. Adjust bidding to get the most traffic for your campaign

The recommended bid amount would be displayed as soon as a geo is selected, while we offer CPC and CPM models for different creative types of Telegram Mini App ads. It’s advisable to keep budgeting campaigns on a daily basis, not less than $25, and set ‘ASAP’ option to get up to 30% more traffic!

As for the average pricing for launching Telegram ad campaigns, at RichAds you will find it pretty affordable:

• Push-style — from $0.015 CPC;
• Interstitial banner — from $1.5 CPM;
• Interstitial video — from $3 CPM;
• Embedded banner — from $0.4 CPM.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Stage 5. Don’t forget about optimization features to reach higher profits

Optimizing traffic isn’t something to be neglected, especially if the goal is to increase chances of profiting off Telegram casino ads. While monitoring the campaign’s performance, you can utilise whitelists and blacklists to either prioritise or exclude certain traffic sources from the campaigns, for example, to prevent paying for placements in apps with low user response. Additionally, you might address the Micro bidding feature that’d allow to correct biddings on particular targeting parameters, for instance, increasing paying for more oftenly appearing in certain sources.

Conclusion

Now you know everything essential to start advertising Telegram casinos and get on top of the profits in no time! At RichAds ad platform you can use Telegram Mini App advertising to launch campaigns in over 220 geos from Tier 3 to Tier 1, getting access to all the required for a comfortable promotion, including advanced in-house optimization features. Start a profitable Telegram casino advertising campaign at RichAds right now!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to Promote Telegram Casinos in 2025 appeared first on RichAds Blog.

Very recently Telegram became the 2nd most popular messenger, having over 1 billion active users worldwide! But does that mean there are more trending geos for launching Telegram ads now?

In this article by RichAds ad network’s team you will learn what geos are the best for advertising in Telegram in 2025 and how to choose the right one for you!

How to choose the best geo for launching ads in Telegram?

While picking the top geo to run advertising campaigns in Telegram, there are several nuances to consider. First of all is the type of Telegram ads you’re going with, as the response from the target audience might sufficiently vary depending on that. The next one concerns the niche, since some regions might be less receptive to offers of particular categories in general. Additionally, you might want to consider the average solvency of the local audiences, so that allocated budgets would not exceed the expected profits.

Our RichAds platform offers launching ads in Telegram Mini Apps, a new promotional channel with over 70 million active daily users worldwide. The traffic mostly comes from casual and tap-to-earn games, so we’ve been carefully exploring the audience there and how they react to different kinds of advertisements. While compiling this top of the geos for Telegram ads we’ve established a highlighting system of important points to pay attention to:

• Tier.
  Traditionally, geos in affiliate marketing are attached to a certain Tier, from 1 to 4, which might indicate average audience solvency, payout amount, traffic costs, etc. For example, the higher the Tier, the wealthier the country, thus higher payouts, but so is the traffic price accordingly.
  
• The Mini App audience portrait.
  Such intel as the amount of the users, their average age, sex ratio can tell a lot about whether the geo is promising for launching Telegram Mini App ads. In fact, this is mostly helpful to determine the creative approaches for target audiences, since addressing the right group of the messenger users depends on knowing what they’re like.
  
• Traffic cost.
  The average CPC and CPM bids are obviously important to look for, while examining a geo for Telegram ads in mini applications. At RichAds we use both payment models for TMA ad campaigns which depend on the selected creatives format: CPC for push-style, and CPM for interstitial banners, embedded banners and interstitial video.
  
• Favoured verticals.
  Knowing what products gather the highest response from the local users is what can be a shortcut to choosing the geo, especially if you’ve already got the offer. In fact, you can check our regular reports on the best geos and verticals at RichAds, as each month we share up-to-date insights on traffic performance, including for our TMA ads format.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Top trending geos for launching Telegram Mini App ads in 2025

Initially, it’s worth mentioning that the response rate to ads in Telegram is definitely correlating with the overall messenger popularity in the exact geo, so we’ve considered that for this top. According to RichAds platform’s data, in 2025 there are currently 7 most trending geos for Telegram Mini App ads:

1. India
2. USA
3. Indonesia
4. Germany
5. Nigeria
6. Türkiye
7. Brazil

Below, we provided a short review for each country we’ve rated the best for launching Telegram ads in, along with indicative creative examples!

1. India

It’s actually not that surprising that India gets a high placing among the best geos for promoting in Telegram, since almost 50% of its populace regularly uses the messenger! The average age in India is just 29 years, which makes it one of the youthful countries in the world and a perfect place to seek courage-driven audiences. In fact, local users are particularly responsive to iGaming ads, thus India remains one of the common-acknowledged top geos for promoting such, including in Telegram.

As India is considered to be a Tier 3 geo in affiliate marketing, it’s known for relatively low payouts, but appropriately low prices for advertising as well. At RichAds, the minimal CPC (cost per click) prices for starting Telegram Mini App ad campaigns in India will be from $0.035.

Highlights:

• Tier 3;
• Average audience: 18 to 30 years old, primarily males;
• Traffic costs: CPC bids start from $0.035;
• Favoured verticals: Gambling, Betting, Finance.

2. USA

Though the US doesn’t have the biggest number of Telegram users among the rest trending geos, it’s a guaranteed Tier 1 country. Relatively high payouts due to higher audience solvency make it perfect for trying out various verticals, and according to RichAds platform’s data the audience from the states responds well to Gambling, Betting, Media, Fintech and even E-Commerce. At RichAds you can launch an advertising campaign on Telegram traffic in the USA starting from $0.043 per click on push-style creatives format.

Highlights:

• Tier 1;
• Average audience: 18 to 44 years old, primarily males;
• Traffic costs: CPC bids start from $0.043;
• Favoured verticals: Gambling, Betting, Media, Finance, Trading, E-Commerce.

Target higher solvency Telegram users at RichAds!

Among the available parameters for targeting at RichAds you can find ‘Telegram Premium subscribers only’ which might limit the traffic, though can address the users with higher paying capacity. You can also turn targeting ‘Users with positive Wallet balance only’ (TON wallet) on to increase the chances to reach even more solvent users.

3. Indonesia

This is another highly promising Tier 3 geo for promoting in Telegram, since roughly a 3rd of a 280 million Indonesia’s population actively uses it as a day-to-day messenger! Unlike many platforms like Facebook and Google Ads, TMA ads at RichAds function by our own moderation policies which are much more tolerant to iGaming, Fintech and E-Commerce categories, the best by response from Indonesian users.

The minimal CPC price for Indonesia, one of the best geos on Telegram traffic by costs also, would start from just $0.042 at RichAds.

Highlights:

• Tier 3;
• Average audience: 18 to 34 years old, equal male/female ratio;
• Traffic costs: CPC bids start from $0.042;
• Favoured verticals: Gambling, Betting, Finance, E-Commerce.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

4. Germany

Though DACH countries in general don’t exactly seem like possessing that many Telegram users, Germany is another consistent Tier 1 geo with very passionate audiences. While the highest profit comes from promoting the Fintech niche, particularly Trading, the local users are very responsive to iGaming and Media offers as well. In fact, Germany’s population is noticeably older by average, since its median age is about 45 years, thus providing a mature audience with the ability to maintain such hobbies as online casinos.

The minimal price per click for launching a Telegram Mini App ad campaign in Germany would be starting from $0.049 at RichAds!

Highlights:

• Tier 1;
• Average audience: 25 to 45 years old, primarily males;
• Traffic costs: CPC bids start from $0.049;
• Favoured verticals: Gambling, Betting, Finance, Trading, Media.

5. Nigeria

While for some it might sound surprising, but Nigeria is actually one of the best geos for promoting in Telegram, since reportedly half of its 227 million populace uses the app on a daily basis! This is also one of the youngest nations in the world with just a bit over 17 years old median age, justifying the local audiences’ high interest towards offers of online casino and financial platforms.

As Nigeria is a Tier 3 country in affiliate marketing, the means to advertise there are pretty affordable, while at RichAds the CPC bids for running TMA ads there start from $0.031

Highlights:

• Tier 3;
• Average audience: 18 to 30 years old, primarily males;
• Traffic costs: CPC bids start from $0.031;
• Favoured verticals: Gambling, Betting, Finance.

6. Türkiye

Another top geo from Europe, which doesn’t yet have the biggest number of users in Telegram, but nonetheless Türkiye is a significantly profitable Tier 2 region. Approximately, there are almost 10 million active users of the messenger, while the median age is somewhat 35 years. Regarding the response to ads in Telegram Mini Apps, the audience of Turkey is mostly interested in Gambling and Betting products.

The prices on Telegram traffic in mini applications for Türkiye targeting campaigns at RichAds are quite cheap, starting from CPC $0.036

Highlights:

• Tier 2;
• Average audience: 20 to 40 years old, primarily males;
• Traffic costs: CPC bids start from $0.036;
• Favoured verticals: Gambling, Betting.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

7. Brazil

A South American rising star where 21 million people, roughly 10% of the total population, regularly use Telegram as a messenger and entertainment. The local audiences are famously fond of online sports betting, which is easily tracked by Brazil being one of the best geos in terms of response to Betting ads in TMAs! We also have a very insightful article on the iGaming promotion in Brazil.

The prices for launching Telegram Mini App ads in Brazil, a recognized Tier 2 geo, would be starting from $0.033 per click at RichAds!

Highlights:

• Tier 2;
• Average audience: 20 to 35 years old, primarily males;
• Traffic costs: CPC bids start from $0.033;
• Favoured verticals: Gambling, Betting.

Conclusion

Well, now you know what geos are currently trending for advertising in Telegram, and mini applications in particular. At RichAds you can launch ad campaigns on Telegram traffic, along with other powerful formats like push, pops, in-pages, in over 220 geos from Tier 3 to Tier 1 having access to internal optimization features and tracking possibilities. Launch Telegram advertising campaigns in Mini Apps on quality traffic by RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Top GEOs for Advertising in Telegram in 2025 appeared first on RichAds Blog.

Spring is known as one of the most profitable seasons in affiliate marketing, due to many holidays, hence the increased consumer activity! Each month we update reports on the best performing geos and verticals, based on RichAds platform’s data, so that marketers can get insights on current trends all spring.

Here, you will find the top geos and verticals for 6 powerful ad formats in April 2025, gathered by RichAds ad network!

If you want to get the highest profits at RichAds, follow the tag “Best geos and verticals” and keep being caught-up of all the trends.

Telegram ads in Mini Apps in April 2025 at RichAds ad network

Telegram Mini Apps ads are a revolutinary format by RichAds, the first advertising network to launch it! The advertisements look similar to push-notifications appearing to users directly in the Mini Apps, while we prioritise traffic from popular tap-to-earn clickers. Currently, the potential audience of Telegram ads at RichAds is over 70 million users worldwide, including the countries where the messenger is used the most!

Updates on the best geos for ads in Telegram Mini Apps

The best geos to launch Telegram ads in Mini Apps in April have changed just a little bit in comparison to the previous month’s results. Türkiye showed worse performance, being replaced by a higher response from the audiences of Bangladesh. Now you can test the fresh Telegram ads format at RichAds in the newly trending geo as well as those performing well for a while now: USA, Germany, Indonesia, India and Nigeria!

Updates on the best verticals for Telegram traffic in Mini Apps

Since we primarily collect traffic from clicker games in Telegram Mini Apps, the audience of this format at RichAds is very related to the most popular niches in affiliate marketing. Our moderation policies are independent from Telegram itself and much more affiliate-friendly.

For mobile traffic the best performing verticals on Telegram ads in April are Gambling, Finance, Trading and Betting. The same goes to the best niches for Telegram traffic on desktop devices.

Updates on the best geo-vertical bundles for Telegram ads

Warning!
Currently, it’s unavailable to target desktop and mobile devices separately for Telegram ad campaigns at RichAds as we don’t want marketers to limit traffic that way and get less performance!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Push ads in April 2025 at RichAds ad network

Push ads are one of the most trustworthy looking ad formats, strongly resembling the appearance of the push notifications users receive from social networks regularly. To start getting push ads the users are to agree to subscription on a publisher’s website, but from then on they will get them anytime they turn online, regardless of the we page they’re on. This makes it easier to show push notifications to the audience that’s already interested to receive advertising and approach the more effectively.

Updates on the best geos for push ads

The top geos for push notifications in April 2025 have sufficiently changed in comparison to the previous month! The audiences from France, Germany and Bangladesh didn’t show the same courage for affiliate offers in April, being overpowered by higher traffic performance from Thailand, Türkiye and Vietnam. Now the latter ones are safe to test on push ads along with Indonesia, India and Brazil.

Updates on the best verticals for push ads

For mobile traffic on push-notifications in April the verticals that showed the best performance are Gambling, Betting, Trading and Finance. On desktop devices the highest converting offers on push advertisements in April 2025 were of Gambling, Betting, Trading and Antivirus verticals.

Updates on the best geo-vertical bundles for push ads

iOS in-page push ads in April 2025 at RichAds ad network

Initially the push advertising notifications couldn’t approach the Apple devices audience due to iOS restrictions on subscribing to the ads mailing. With iOS in-page push ads it was finally made possible: they perform more like pop-up ads, don’t require the agreeing to subscription and look as trustworthy as push ads. Now the in-page ads have become one of the main traffic sources to effectively engage the iOS audience with the advantages of push advertising notifications!

Updates on the best geos for iOS in-page push ads

Comparing to the month before, the best geos to launch in-page ads in April 2025 haven’t got that different. Azerbaijan is no longer in the top since France has shown way better results this month. Now it’s among the previously effective geos to test on in-page push ads: the USA, Indonesia, Serbia, Vietnam and Japan.

Updates on the best verticals for in-page push ads

For mobile traffic on in-page push ads in April 2025 the best verticals are Gambling, Betting, Dating and E-Commerce. On desktop devices the best performance on in-page ads gain the same niches as for mobile oriented campaigns except Antivius offers are so much more profitable there than E-Commerce.

Updates on the best geo-vertical bundles for iOS in-page push ads

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Pop ads in April 2025 at RichAds ad network

Pop ads are one of the oldest ad formats on the internet, since they’ve been around for about 20 years now. Such long time is quite justified by how the pops work: they don’t require many creatives, only a landing or pre-landing page, also they appear if a user click anywhere on the publisher’s site with a special script, and need only basic targeting options to start. This provides popunders with huge traffic volumes worldwide along with high CR.

Updates on the best geos for pop ads

Now, looking at the best converting geos for running ads on popunder traffic in April 2025, the active audience on this format hasn’t change a bit since last month! Now you’re having the list of the best performing countries for pop ads that’s been profitable to launch for two month in a row now with the USA, Indonesia, Peru, India, Vietnam and Bangladesh!

Updates on the best verticals for pop ads

For mobile traffic on popunders in April 2025 the best niches to promote are Gambling, Betting, Media and Dating. The top converting offers on desktop pop-traffic in April are of Gambling, Betting, Media and Telecom verticals.

Updates on the best geo-vertical bundles for pop ads

Direct click ads in April 2025 at RichAds ad network

Direct click ads, also known as domain redirect traffic, are the ads that redirect users to a prepared landing page with the offer if they specifically misspell a URL-address while searching it. This is a relatively new ad format, but that has already gained impressive amounts of traffic on Tier 1.

Updates on the best geos for redirect ads

The top performing geos for redirect ads have been changing a lot lately, and April isn’t an exception! In April 2025 the redirect traffic from the USA, Czechia and China has shown less performance than previously as their places were taken by India, Singapore and Türkiye. Now they are promising really high profits on direct click ad campaigns along with proven Indonesia, Brazil and Japan.

Updates on the best verticals for domain redirect traffic

For mobile campaigns on domain redirect traffic in April 2025 the best results came from Gambling, E-Commerce, Dating and Trading offers. Onn desktops the redirect traffic in April got the best performance promoting offers of Gambling, E-Commerce, Business and Gaming offers.

Updates on the best geo-vertical bundles for direct click ads

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Native ads in April 2025 at RichAds ad network

Native ads is another highly trustworthy looking ad format that has gathered high traffic volumes around its approach to the audience. Such ads seamlessly integrate among the surrounding content of the website so that users don’t suspect they’re being shown an ad while exploring it. The mechanism of push traffic allows it to stay secured from banner blindness and AdBlock filters.

Updates on the best geos for native ads

In comparison to the previous month’s top, the best performing geos for native ads in April 2025 are a bit different. Indonesia, Thailand and Mexico of the March’s top have been replaced by Vietnam, Czechia and Serbia in April 2025, while the rest top geos for native traffic remained: the USA, South Africa and India.

Updates on the best verticals for native ads

On mobile traffic the native advertisements in April 2025 are really profitable to launch offers of Gambling, Betting, Finance and Nutra verticals. The desktop traffic for native ads in April has shown great results for Gambling, Betting, Dating and E-Commerce offers.

Updates on the best geo-vertical bundles for native ads

Conclusion

Spring is one of the most joyful seasons for the audience, while for affiliate marketing industry specialists this time of year becomes a gold-mine at some holidays! We’re perfectly aware what profits the spring might pose, so we decided to regularly update our reports on the best converting geos and verticals for our ad formats each month! With this knowledge you can observe the current trends and gain useful insights on running ad campaign through all the spring!

We at RichAds have enough experience under our belt to explore and evaluate what geos and niches are going to bring the most, so we share our platform’s insights on ad campaigns with you. With us you can launch campaigns on Telegram Mini Apps, push, in-page, pops, direct click and native ads on more than 200 geos from Tier 3 to Tier 1. Start your profitable ad campaign on RichAds’ quality traffic!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Best Geos and Verticals in Spring 2025 appeared first on RichAds Blog.

Why choose Telegram ads in TMA for your campaigns?

Before getting down to the actual guide on how to run Telegram ads, let’s see why choose Telegram ads in TMA by RichAds.

Telegram ads in TMAs at RichAds come in different shapes and forms, those can be push-style banners, interstitial banners or videos, as well as embedded banners. They aren’t labeled as ads and appear in such mini apps as clickers and tap-to-earn games, without disrupting users.

What are the pros and differences when it comes to traditional Telegram ads? Let’s have a quick overview!

Telegram ads in TMAs advantages:

• Affiliate-friendly content policy.
  It’s no secret that official Telegram ads policy can be strict when it comes to iGaming or Finance offers, while at RichAds you can run ads on any vertical without restrictions.
• Zero blindness format.
  Users aren’t familiar with such ads in TMAs, so they won’t skip them so quickly, and affiliates will get higher CTRs and better results.
• Opportunity to target Premium users and choose Motivated vs Non-Motivated users.
  While classic Telegram ads do not allow to launch ads on Premium users, ads in TMAs have this opportunity. You can also choose the desired audience type — Motivated vs Non-motivated.
• Possibility to choose users with positive Wallet balance.
  There is an opportunity to target only users who have money on their Telegram account, which can be potentially even more profitable as they already have money to pay for the product advertised.
• Low pricing.
  In comparison with usual Telegram ads, advertising in TMAs is more than affordable to affiliates with any budget, push style ads start from 0.015$ per click, interstitial ads begin from 1.5$ per 1000 clicks, video ads from 3$ CPM as well as embedded from 0.4$ CPM.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to run Telegram ads: step-by-step instruction

Below RichAds team has compiled a full guide on how to create Telegram ads, from the very beginning like research to the final optimization step.

Step#1. Choose the niche and GEO for Telegram format

As for any other campaign, it’s crucial to determine which offer and GEO to choose for Telegram ads format, you can always check the freshest countries and verticals for launch in the “Best GEOs and verticals” report. 

We’ve also made a research of GEOs and niches that are trending for Telegram ads in TMAs at RichAds at the moment.

Top GEOs for Telegram ads at RichAds now:

• Russia — 4.8 million impressions
• India — 4 million impressions
• USA — 2.8 million impressions
• Nigeria — 2.8 million impressions
• Indonesia — 2 million impressions
• Vietnam — 1 million impressions
• Germany — 1 million impressions
• Bangladesh  — 1 million impressions

In terms of niches, you can choose any you like, just consult your manager, yet there are offers that work best of all on such traffic.

Best niches for Telegram ads at RichAds:

• Gambling
• Finance
• Betting
• Trading

Step#2. Research your audience behavior

It doesn’t matter if you choose Tier 1 or 3, Gambling or Dating, you need to check the typical audience behavior in Telegram. For instance, in the USA it is mostly men who make purchases online, same works for India, while active ages differ.

For some niches, like iGaming it’s also crucial to research payout options and most popular Telegram casinos, it will help in creatives generation.

Check out Telegram ads guides for specific GEOs:

• How to advertise on Telegram in the USA: a complete guide
• How to advertise on Telegram in India: a complete guide in 2025

Step#3. Choose Telegram creative type and add 5-10 promos

As we’ve mentioned before, there are 4 types of Telegram ads at RichAds, on their examples we’ll show you several different approaches for various niches.

• Luring pics for Dating offers.
  You can use different types of women for Dating apps, or AI apps that imitate romantic interest to attract attention. Highlight any details, like 18+ Dating, or real meetings in specific GEOs.

• Bonuses and urgency for Gambling offers.
  For iGaming offers you can highlight special promos and pros, like freebets, spin wins, or some registration freebies, yet highlight that the offer is limited by time using imperatives.

• Real stories for finance and business.
  Make your ad personalized, tell stories from finance experts or startup founders to stand out in a crowd and boost brand reputation. People want to believe in fast financial success, give it to them!

• Use video ads for any vertical.
  The point of such ads in Telegram is that they’re really attention-grabbing, interactive and are possible to skip only after 10-20 seconds, so you have time to grab attention for any niche!

Step#4. Set widest targeting 

Limiting targeting during first tests on Telegram is the worst idea, it’s better to just choose your GEO, and not limit OS and languages at this point.

It’s also a good idea to limit impressions to 1-2 clicks per user daily not to be annoying for the audience, that’s a common approach for any Telegram campaign to gain better results. 

Step#5. Decide on audience type

For Telegram traffic you can apply such filtering as Premium users, Motivated vs Non-motivated audience as well as users who have Positive wallet balance.

We’d also recommend not to target only one user group, it’s better to launch several campaigns for different users simultaneously.

For instance, don’t create a campaign solely on Premium users, run 2 campaigns at once — for all the users and those who have Premium. This way you’ll get enough traffic volumes and compare the results.

Step#6. Determine your daily budget and select correct bid

It’s advisable to speak with your manager to determine the best bid to ensure you receive adequate traffic for your testing phase for a specific GEO. What concerns minimal pricing, push style ads start from 0.015$ CPC, interstitial ads begin from 1.5$ per 1000 clicks, video ads from 3$ CPM as well as embedded from 0.4$ CPM.

Regarding your budget, establish your target cost per conversion and consider testing a budget that is ten times that amount. This approach will allow you to assess the effectiveness of your campaign more accurately.

Step#7. Analyze and optimize

The final yet crucial step is optimization. Blacklists and whitelists can be used at RichAds to make the process easier. Well-performing sources should go to the whitelist, and non-performing sources — regardless of whether they are too expensive or have low conversion rates— such sources are usually sent to the blacklist.

You can manually optimize campaigns using publisher and site IDs from your tracker, or can choose to pay a $500 deposit to RichAds and receive a personal manager who will take care of everything for you!

Conclusion

Now you know all about how to run Telegram ads in 2025, and can easily use this guide as a manual, following the aforementioned steps easily.

Go ahead and test Telegram ads in TMAs by RichAds to get increased CRs today!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to run Telegram Ads: setup, budget, and audience tips appeared first on RichAds Blog.

What’s the hardest thing to take about advertising campaigns’ performance? That it’s static, stagnating… Well, can a video shake it up?

We at RichAds thought that through, so now it’s time to introduce our new ground-breaking Interstitial video format for Telegram Mini App ads!

What’s an interstitial video format for TMA ads?

It’s well-known that a good advertising is that in motion, but that applies to many cases, so it was time to make Telegram ads in mini applications the one. The new Interstitial video format is another creative option for launching ad campaigns in Telegram at RichAds, allowing to approach the audience better with a highlight of your product! The available video length is 10 – 20 seconds and maximum file size is up to 20MB, while it can be additioned with a catchy icon, title, description and button.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How much does it cost to launch video ads in Telegram at RichAds?

The new Interstitial video format is distributed by CPM model which charges for every 1000 impressions on the ad in Telegram, while the minimal price starts from only $3! In order to evaluate the best bid for the exact geo, you can contact RichAds ad network‘s managers, who can assist you in determining the optimal price along with setting up the Telegram ads campaigns.

Good to know!
If you want to evaluate the CPV (cost per view) price for Interstitial video in Telegram — then simply divide it by 1000.

How to launch Interstitial video ad campaign in Telegram Mini Apps at RichAds

Eager to try it out already? Below you will find a short comprehensive guide on launching Telegram ads campaigns at RichAds with the newly added Intersitial video format!

1. Select Interstitial video as creative format for Telegram ad campaign

Since at RichAds there are several creative types available for running Telegram Mini App advertisemens, you need to choose the ‘Interstitial video’ among them.

Note!
Only one creative format can be selected for a single advertising campaign in Telegram. If you want to simultaniously try out other formats such as push-style, interstitial or embedded banners, then you’d need to create and/or duplicate targeting parameters into a separate campaign at RichAds.

2. Set up the creative content for video ads

Apart from the video itself, you can set up for this Telegram creatives format an icon (similar to push ads), short title (up to 30 characters), description (message can contain up to 60 symbols) and button. As highlighted before, the video length is recommended to be within 10 – 20 seconds, while the overal file size must not exceed 20MB. Make sure that those requirements are met for the Interstitial video format, otherwise it may not be correctly displayed to the users of Telegram.

For now, you can add only one creative per campaign for Interstitial video format at RichAds, while for testing more of those it requires creating separate campaigns.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

3. Evaluate the correct budgeting for starting TMA ads campaign on video format

Unlike push-style format, the Interstitial video ads in Telegram Mini Apps at RichAds are processed by cost per mille (cost per 1000 views) model. Note that the daily budgeting for Telegram ad campaigns is recommended to be from $30, which would approximately cover at least 10 potential conversions in advance, while the higher budgets are more likely to show better results. It is also recommended to set budget spending by ‘ASAP‘, so that placings are picked as soon as the bid is winning and get up to 35% more traffic!

After deposit of at least $3000 to your RichAds account, you’d get a personal account manager who could help you set up the optimal bid and daily budgeting for the exact geo and offer.

What it takes to become a pulisher of video ads in Telegram at RichAds?

If you want to monetize your own project in Mini Apps with Interstitial video format for Telegram — you can become a publisher at RichAds ad network! Simply select the desired format while registering as one, and start earning money on showing this new type of advertisements to the audience of your mini application. Learn more from our article on monetizing Telegram Mini Apps!

Conclusion

Now that you know of the new Interstitial video ads format for Telegram Mini Apps, it’s time to test it, don’t you think? Don’t postpone exploring the new format at RichAds and launch a campaign right now!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post RichAds Updates: New Interstitial Video Format for Telegram Ads appeared first on RichAds Blog.

What is a spy tool for Telegram ads and how to choose it?

In general, a spy tool service is a platform that gathers info on Telegram campaigns, mainly examples of Telegram ads, including GEOs, languages, target audience, like users or channels, as well as buttons variations, promo materials like videos or images.

Now there are many variants of Telegram ads, they can include not only texts, images and videos but banners such as embedded, interstitial and push-style like in RichAds. They can be shown in channels from 1000+ subscribers or in bots or other mini apps like clickers and tap-to-earn games.

3 main criteria to choose a Telegram ads spy tool:

• GEO coverage.
  Check out which countries are covered in this or that spy tool, as well as languages, this way you’ll be able to track competitors’ promo on any chosen GEO from Tier 1 to Tier 3 and translate them properly.
• Targeting parameters available.
  Apart from GEOs, spy tools can include dates, specific channels, search by keywords, buttons, target by channels or users, dates and photo/video materials for any vertical.
• Price range.
  As of now, most Telegram ads spy toolsy are free or cost a minimum amount of money, yet as the market is growing, you’ll need to compare price with functionality to choose the best Telegram spy tool.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Top 3 Telegram spy tools in 2025 

Spying on Telegram ads can be tricky, yet the process will be a lot simpler with the tools we’ve compiled below.

1. TelegramAds

This is one of the best affiliate marketing spy tools for Telegram due to its ease of use, and the wide variety of filters. It’s also important to note that this spy tool is free and anyone can easily start using it within seconds, even registration is not necessary.

Main targeting capabilities include search by ad titles, texts and channels URL, as well as ads in this or that channel. You can also choose any dates, as well as all available languages and GEOs are covered in the spy tool. 

It’s also possible to select the button type like “view bot” or “sign up” and see the ads by this filter. Finally, you can target both users and channels as well as choose videos or images to be shown.

2. Tgmaps

This Telegram ads spy tool is also free, yet it’s available only in the Russian language, take this fact into account. It has several filters like keywords for titles and texts, URLs, type of a lander — bot, site, and channel.

It also has a paid plan from 2990 RUB that allows users to download creatives and search for similar channels.

3. Adstat.pro

Adstat.pro is a spy service within the analytics and Telegram ads management platform that becomes available once you deposit $500 and start launching ads.

The functionality is really simple, allowing filtering by headline, text, URL. It’s also possible to search by channel names and the service highlights keywords and links that you used.

Yet the main disadvantage is that it’s hard to perform a really specific search with more than one keyword, there will be a lot of unnecessary ads.

Important: 
Once you deposit $3000 at RichAds, you’ll get a personal manager that will provide you with free creatives on your GEO and offer with localized texts and images. This way you won’t need any spy tools or additional research!

Conclusion

Go ahead and launch your Telegram ads, making pre-research with the aforementioned spy tools to be ahead of your competitors!

To get even more profit, launch your Telegram ads via RichAds and boost your income to the moon.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Top 3 Telegram Ads Spy Tools in 2025 appeared first on RichAds Blog.

Telegram is a very convenient and flexible platform, serving as both messenger and promising traffic source to promote products and services. While buying Telegram ads usually meant channel ads or sponsored content certification, RichAds has recently introduced an innovative solution to run ads in Telegram Mini Apps!

In this article, we will explain how to buy telegram ads and how to advertise on Telegram with RichAds ad network’s new format!

What are Telegram ads at RichAds?

Previously, advertising on Telegram for affiliate marketers was full of inconveniences. The internal means for promotion were limited to appearing only in Telegram channels as sponsored messages or posts driven by specialised ad agencies. In-channel sponsored messages were introduced by Telegram only in 2021 and followed with tight content guidelines. On the other hand, the ads that impersonate owners’ posts don’t get as much response as before.

Telegram ads by RichAds operate not in channels but in Mini Apps (prioritising popular clickers), functioning more like in-page ads and being independent from the messenger’s ads policy. The owners of Telegram Mini Apps can monetize their products with advertisements, establishing moderation preferences individually. And since RichAds is a complete self-serve advertising network, you are able to set up, launch and optimize Telegram ad campaigns just the way you want!

Comparison and advantages of Telegram advertisements in Mini Apps

Being independent, innovative and having the already relevant audience for the most popular niches in affiliate marketing, Telegram ads by RichAds are granted with sufficient superiority. Below we compared all available ways to advertise on Telegram to highlight all the benefits of the yet poorly explored format!

Very important note: previously advertisers were able to buy telegram traffic in agencies and now telegram ads can be bought and launched directly at advertising networks!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to successfully advertise on Telegram Mini Apps?

The Telegram ads by RichAds are a very young ad format yet to be fully explored by performance marketers. Here, we highlighted the cornerstones of how to buy telegram ads and running Telegram ads in mini-apps from our platform!

1. Add minimum 5 creatives for higher CTR.

In fact, there are several available formats for creatives in Telegram Mini App ads at RichAds:

• Push-style.
  Such ads remind of push ads, consisting of an icon, title (up to 30 symbols) and description (up to 60 symbols), while as serving as a button themselves. While delivering high CTR due to push-style native integration into a TMA interface, they gather about 1.6 million impressions daily! Minimal CPC (cost per click) bid for launching this creative format is starting from $0.015.
• Interstitial banner.
  This format present a full-screen static image accompanied by a short title and description, which can be additioned with a brand highlighting text and a button. Being suitable for any resolution, interstitial banner is ideally shown between levels without gameplay disruption, which allows it to gain over 950k impressions per day! Minimal CPM (cost per 1000 views) for launching this ad format would be from $1.5.
• Interstitial video.
  Immersive full-screen video ads with a title, description and button that can be closed in a certain time period. This new engaging video format is more effectively captivating users’ attention between app transitions, already accumulating over 200k impressions each day! Minimal price for 1000 impressions bids for video ads in Telegram Mini Apps is starting from $3.
• Embedded banner.
  Fixed-position banner ads with integrated into a specific spot within the TMA interface, without covering the content. Being itself a static picture serving as a button, interstitial banners are the least intrusive yet engaging format, covering almost 650k impression daily! The minimal CPM bids for this creative format would be starting from $0.4.

In order to achieve high click-through rate, we recommend adding many different creatives that can approach various interestes of users. For example, you can start with 5 per a campaign to ensure the initial tests have a chance to effectively engage the audience. Creatives for Telegram Mini App ads are quite similar to push notification icons (128×128), followed with a title (30 characters), a description (up to 60 characters), as well as customizable brand pre-header, banners and button for certain formats.

2. Set broad targeting options for wider audience coverage.

RichAds allows to target Telegram Mini App users in the ads by geographical, technical and account subscription parameters. Note, that it’s only one country per campaign allowed. For now, mobile and desktop devices can’t be targeted separately, as we did that to prevent users from limiting the used traffic sources by this. Also, it’s better to keep the list of involved OS and languages not limited, just like enabling ‘Telegram Premium subscribers only’ will narrow down the amount of users who will see the ads.

Especially pay attention to ‘Clicks cap’ because if not specified the ad will be showing to users endlessly, for which you will pay but it doesn’t guarantee getting the same amount of conversions. We recommend setting this options to 1-2 per day, so users won’t get annoyed and you don’t overdraw the budget. You can also set targeting exclusively for Telegram Premium and users with positive Ton wallet balance, or specify whether users are promised rewards for following ads in oder to adjust placements.

3. Adjust budgeting for the higher ad campaign’s performance.

It’s recommended to follow the suggested bid as the Telegram Mini App ads’s costs at RichAds are evaluated via first-price technology that selects ad placements in an internal auction. The daily budget, though, should be at least $30 for the tests, preferebly run with ‘ASAP’ option on as it might potentially increase traffic volumes by 35%!

4. Track ad data and optimize campaigns to focus on performing options.

Connecting a tracking solution is essential for seamless optimization as you can monitor the traffic sources performance in details. RichAds is already integrated with all popular trackers which are soon to introduce the new ad format’s template while push notification channeling works fine with Telegram Mini Apps data.

For traffic sources optimization RichAds platform offers compiling whitelists and blacklists, by adding their coded ID’s into the respective field. After a deposit of min $500 to your RichAds account, you will be assigned a personal account manager who will help you with setting up and optimization, along with providing whitelists for the exact geo and offer. We also offer free creatives for marketers who’d like to test the new Telegram ads with us!

With Micro bidding users can adjust bids on certain targeting parameters and traffic sources, for example, lowering bid for poorly performing sources or increasing for the well-converting ones!

5. Schedule ads to catch the most relevant audience.

Initially, we strongly recommend setting the scheduling to 24/7 running so you can judge of the audience activity and peak hours by the tests results. For example, once we noticed that some Gambling offers in Norway gain the most response in early mornings, as apparently local audiences prefer such activities right before work. More to that, if the advertised offer requires a call-centre assistance, you can request its working hours and set them to prevent losing potential leads.

Every month we share reports on the top profitable countries and niches for our ad formats, analysing our internal RichAds platform’ statistics. The ads in Telegram Mini Apps are going to appear there very soon with traffic insights on the best geos and verticals for the format!

Where to buy Telegram Mini App ads traffic?

For now, RichAds is the only provider of Telegram ads in Mini Apps among advertising networks, but we suspect not for that long. We hand-pick the most popular mini-apps (preferably clickers) so their owners have a mutually beneficial opportunity to monetize, while affiliates get a unique and innovative ad format on top messenger. Currently, the traffic volumes of ads in Telegram Mini Apps at RichAds exceed 70 million users around the globe, and constantly keep growing.

In the future, we plan on segmenting the Telegram traffic by verticals, but you’re already free to test the ad format on our platform and see the performance yourself!

How to pay for telegram ads? Register at Richads advertising network. The minimal deposit amount at RichAds is $150, while you can find among the available payment methods: bank cards, wire transfer, Capitalist and Payoneer.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Conclusion

RichAds ad platform is the first advertising network to introduce ads in Telegram Mini Apps with full control over setup, configuration and optimization of the campaigns. The Telegram ads prices come minimum by $0.015 per click available worldwide including the geos where the messenger has most users. Come test the new advertising format in Telegram at RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Telegram ads: where to buy and how does it work appeared first on RichAds Blog.

Although many marketers have already come to conclusion on Telegram as of a very prosperious traffic source, still very few know of the most promising promotional channel there — Mini Apps.

Recently, our co-CEO at RichAds, Anastasiya Kazakova, met with Keitaro team to share what TMAs are capable of in terms of advertising and how they benefit affiliate marketing industry!

What topics were covered in the interview?

During the interview hosted by Keitaro team, Anastasiya was asked to shed some light on the state of advertising in Telegram, how RichAds ad network was exploring Mini Apps, and what they’ve become for the whole industry of affiliate marketing.

Anastasiya Kazakova, CCO and co-CEO at RichAds

Being a part of RichAds’ team for over 6 years now, Anastasiya brings a vast experience in the affiliate marketing area, previously working closely with Finance niche

Below, you will find a summary on the most important topics that Anastasiya covered in the interview!

1. What are Mini Applications in terms of advertising opportunities?

Telegram Mini Apps are advanced web-based applications operating within the messenger ecosystem, which allows users to access various services regarding gaming, shopping and payments in one place. Powered by the platform’s overall flexibility, advertisements are seamless to integrate into TMAs, which makes them more native-looking, therefore increasing user engagement. The ad capacities there spread even further to possible introduction of interactive elements like ‘spin the wheel’ right on an advertisement, which can gamify the experience and improve the response.

The advertising advantages in mini applications are really broad, featuring many convenient aspects like cost-effectiveness (starting from $0.02 CPC) and availability to target audiences more precisely by the exact app with relative to the offer thematics.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

2. What are TMA ads performing the best with?

Since the moderation policies for ads in Mini Apps can be established independently from the messenger’s ones, it made possible to advertise there previously restricted niches like Gambling, Betting, Finance, Trading, etc. In fact, those are the ones that make a big deal of conversions there, especially if targeting apps with relative content. The audience of TMAs is also pretty young, tech-savvy and interested in new opportunities, which makes it a perfect match for many leading verticals in affiliate marketing.

Regarding the responsive audience to such ads by regions, they are mostly of the countries where Telegram is popular and oftenly used: the United States with over 26 million users, India, Indonesia, CIS, Brazil, even some African countries like Nigeria. Such regions are primary mobile-oriented, and Telegram Mini Apps convert them more effectively, than say Facebook and Google Ads.

3. What about ad campaigns setting up and available formats?

Launching advertising campaigns in Telegram Mini Apps has certain peculiarities, though marketers can still target users by geographical and technical parameters, and upload creatives. TMA ads at RichAds also feature several accessible formats for creatives that differ by appearance and visual elements: push-style (the most popular one for now), interstitial banner, interstitial video and embedded banners.

4. How does targeting look like for Mini Apps ads? Are there any optimization functionality available?

Marketers can target users by geos, device OS like Android or iOS, language and even Premium subscription. As a plus, marketers can set up clicks cap to prevent paying for every click on the ads but instead only for those that are more likely to bring conversions.

The allocated daily budget is recommended to be from $30, but the costs on promotion could be significantly lowered by utilising optimization features. For example, with the help of tracking solutions such as Keitaro, marketers get a full overview on the user journey: what creative gains the most clicks, whereabouts of the users with the highest response, etc. Based on that, advertisers can evaluate targeting metrics to focus on, fill in whitelists and even set custom bidding for certain parameters.

5. Where exactly does the traffic come from? Is there any bot traffic?

To get the most performing traffic with up-to-date audience, RichAds launched a publisher admission program for Mini App owners who want to monetize their projects with advertisements. While focusing on casual and clicker games, it is also possible to apply for monetization of applications of any size in terms of users amount. In addition to that, the integration process with RichAds is tailored to take just a couple of minutes with no demand in back-end developer assistance or specific interface adjustments.

Regarding traffic filtering, at RichAds there are several manual and automated anti-fraud solutions implemented to detect suspicious activity as soon as possible and secure ad campaigns.

Watch the full interview for Keitaro on YouTube

Conclusion

Having the in-depth expertise in providing quality traffic across many formats, with the introduction of Telegram Mini App ads the RichAds ad network has become one of the leading platforms to work with the messenger within the affiliate marketing niche. The access to target over 220 geos worldwide, utilise industry-standard and advanced optimization tools along is what makes us at RichAds proud of our impact for every marketer’s campaign. Start running Mini App ads at RichAds and explore the full capacity of high profits!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Exploring the advertising in Telegram Mini Apps: RichAds’ co-CEO interview for Keitaro appeared first on RichAds Blog.

If you’re wondering how many users actually use Telegram in the USA, how popular the messenger is and Telegram ads price in the USA.

Popularity of Telegram in the USA

According to Demandsage, the USA is in the top 10 countries that use Telegram with 10% of users. Also, the users are really engaged — Statista report says that among 53% of US respondents who know about Telegram, 30% love the platform. 

The loyalty of users is also really high, about 10 percent of Telegram users in the United States indicate they are likely to return to using Telegram. Taking into account the fact by Statista that USA in Telegram holds a 13 percent market share, this suggests that 77 percent of its users are loyal to the platform.

High interest in Telegram ads by Americans

Due to the fact that Telegram is not really hyped in the USA, people tend to trust info from it more.  Out of the US adults who use Telegram for news, which is about 2%, a significant majority of 75% feel that the news and information they receive on the platform is mostly accurate.

Also RichAds reports “GEOs and verticals” in the last three months show that the USA is on top for Telegram ads launch, meaning that the Americans react well to such ads and trust them.

Low advertising prices 

Though Tier 1 countries, including the USA, are considered to be really expensive, it’s not true for the USA and Telegram ads combo. At RichAds prices for this region for push-style Telegram ads start from $0.04 per click, for interstial ads from $2.74 CPM, for embedded banners from $0.89 CPM, for video ads from $4.2 CPM, which is quite low.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

What are the pros of choosing Telegram traffic in the USA?

Let’s give a brief explanation of Telegram ads we’re talking about in the article. 

RichAds network has introduced the Telegram ads in mini apps ad format as the pioneering ad network to provide this traffic source apart from specialized agencies. It comes in four types of creative: push-style, interstitial, video ads and embedded banners.

• Push-style Ads
  This type looks just like in-page push ads, includes an icon and text, has highest CTR.
• Video Ads
  Those are full-screen video ads, also consist of text, button and title, length can be 10-20 seconds..
• Embedded Banner Ads
  Such ads are fixed banners that appear in a specific spot within the TMA interface, without coflicting with the TMA content.
• Interstitial Ads
  Look like full-screen static images, also include short texts with a button, suitable for any resolution, usually appear between game levels.

They appear in tap-to-earn apps, clickers and casual games on Telegram with over 90 million users globally. Unlike official Telegram Ads, we possess a loyal content policy, without restrictions for such niches as Gambling, Betting, Finance, and Dating. In addition, we offer such targeting opportunities as Premium subscriptions as well as motivated or non-motivated audience and users with positive wallet balance!

USA target audience and top Telegram niches

Before getting down to buying Telegram ads in the USA, let’s see the peculiarities of target audience in the USA as well as top niches to choose for the GEO.

TA in the USA: buyer’s portrait

According to start.io data, consumers who tend to make more purchases on the internet are male, they are 53%, while women are 46%. In terms of age, most active group is 18-34 years old. In terms of OS, 74% of people use Androids, iOS share is a lot smaller — only 25%. Leading carriers are T-Mobile, Verizon and AT&T.

Best niches for Telegram ads at RichAds in the USA

Globally, you can test any desired vertical to launch on Telegram ads in the USA, yet there are several niches that show best results at RichAds constantly. Best niches include Casino, Betting and Finance, make sure you test them!

If you wish to test some other niche for the USA, it’s no prob, just contact your manager for black- and whitelists!

How to launch Telegram ads in the USA: step-by-step

Finally, let’s see the easiest setup mechanism that will help you launch Telegram ads in the USA at RichAds without much effort if you follow these steps.

Step#1. Choose creative approach

First and foremost, once you’ve chosen the offer and researched your target audience in the USA, it’s high time to choose the approach. We’ve collected three examples of creatives for the top three niches below.

• Use predictions for Betting offers — players love expert insights, lure them with tips and combine this approach with bonuses!
• Apply freebies and bonuses for Casino offers — old but golden, show your product from the best side, generosity like freespins will attract players for sure!
• Offer trustworthy advice for Finance —- use figures of potential earnings and personal advice from trading coaches, this approach does work!

Step#2. Add from 5 to 10 creatives

A/B testing is crucial for any campaign, Telegram ads in the USA is no exception, so add at least 5 different creatives to see which of them will convert best. Don’t forget that you can choose from 4 ad types at RichAds — embedded, interstitial, video and push-style!

Step#3. Set broad targeting

Don’t limit your parameters during first tests, just choose your GEO, don’t select OS and languages yet. We’d also recommend not to test solely Premium users, it’s better to launch two campaigns at once — for the whole group of users and those who have Premium to get enough traffic volumes and compare the results.

You can also select 1-2 clicks per person a day not to overheat the audience, that’s a common approach to gain better results. Don’t forget that you can also choose if your audience will be motivated or not!

Step#4. Decide on bid and budget

As we’ve mentioned before, prices for the USA start from $0.04 per click, yet it’s better to consult the manager on the optimal bid to get enough traffic for your test. In terms of budget — decide what’s your desired price per conversion and test a budget that equals 10 conversion prices! This will help you evaluate the efficiency of your campaign.

Step#5. Optimize your results

The last but really important step is for sure optimization. At RichAds there are black– and whitelists that can automate the process for you. If a source performs well, it needs to be put into a whitelist, but if the performance is not satisfactory (source is too expensive or doesn’t convert), just put it in the blacklist. 

You can check out publishers and sites id in your tracker and do the optimization manually, or deposit $3000 at RichAds and get a personal manager who will do all the job for you!

Conclusion

Now you’re lucky to have all the necessary steps on launching Telegram ads in the USA, just apply them and get high profit for this juicy Tier 1 GEO.

Register at RichAds to launch the most profitable Telegram ads campaign in the USA and boost your earnings!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to advertise on Telegram in the USA: a complete guide appeared first on RichAds Blog.