What’s the hardest thing to take about advertising campaigns’ performance? That it’s static, stagnating… Well, can a video shake it up?

We at RichAds thought that through, so now it’s time to introduce our new ground-breaking Interstitial video format for Telegram Mini App ads!

What’s an interstitial video format for TMA ads?

It’s well-known that a good advertising is that in motion, but that applies to many cases, so it was time to make Telegram ads in mini applications the one. The new Interstitial video format is another creative option for launching ad campaigns in Telegram at RichAds, allowing to approach the audience better with a highlight of your product! The available video length is 10 – 20 seconds and maximum file size is up to 20MB, while it can be additioned with a catchy icon, title, description and button.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How much does it cost to launch video ads in Telegram at RichAds?

The new Interstitial video format is distributed by CPM model which charges for every 1000 impressions on the ad in Telegram, while the minimal price starts from only $3! In order to evaluate the best bid for the exact geo, you can contact RichAds ad network‘s managers, who can assist you in determining the optimal price along with setting up the Telegram ads campaigns.

Good to know!
If you want to evaluate the CPV (cost per view) price for Interstitial video in Telegram — then simply divide it by 1000.

How to launch Interstitial video ad campaign in Telegram Mini Apps at RichAds

Eager to try it out already? Below you will find a short comprehensive guide on launching Telegram ads campaigns at RichAds with the newly added Intersitial video format!

1. Select Interstitial video as creative format for Telegram ad campaign

Since at RichAds there are several creative types available for running Telegram Mini App advertisemens, you need to choose the ‘Interstitial video’ among them.

Note!
Only one creative format can be selected for a single advertising campaign in Telegram. If you want to simultaniously try out other formats such as push-style, interstitial or embedded banners, then you’d need to create and/or duplicate targeting parameters into a separate campaign at RichAds.

2. Set up the creative content for video ads

Apart from the video itself, you can set up for this Telegram creatives format an icon (similar to push ads), short title (up to 30 characters), description (message can contain up to 60 symbols) and button. As highlighted before, the video length is recommended to be within 10 – 20 seconds, while the overal file size must not exceed 20MB. Make sure that those requirements are met for the Interstitial video format, otherwise it may not be correctly displayed to the users of Telegram.

For now, you can add only one creative per campaign for Interstitial video format at RichAds, while for testing more of those it requires creating separate campaigns.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

3. Evaluate the correct budgeting for starting TMA ads campaign on video format

Unlike push-style format, the Interstitial video ads in Telegram Mini Apps at RichAds are processed by cost per mille (cost per 1000 views) model. Note that the daily budgeting for Telegram ad campaigns is recommended to be from $30, which would approximately cover at least 10 potential conversions in advance, while the higher budgets are more likely to show better results. It is also recommended to set budget spending by ‘ASAP‘, so that placings are picked as soon as the bid is winning and get up to 35% more traffic!

After deposit of at least $3000 to your RichAds account, you’d get a personal account manager who could help you set up the optimal bid and daily budgeting for the exact geo and offer.

What it takes to become a pulisher of video ads in Telegram at RichAds?

If you want to monetize your own project in Mini Apps with Interstitial video format for Telegram — you can become a publisher at RichAds ad network! Simply select the desired format while registering as one, and start earning money on showing this new type of advertisements to the audience of your mini application. Learn more from our article on monetizing Telegram Mini Apps!

Conclusion

Now that you know of the new Interstitial video ads format for Telegram Mini Apps, it’s time to test it, don’t you think? Don’t postpone exploring the new format at RichAds and launch a campaign right now!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post RichAds Updates: New Interstitial Video Format for Telegram Ads appeared first on RichAds Blog.

This article teaches what Calendar push is and how to drive the best traffic first.

What Is iOS Calendar Push Traffic?

iOS Calendar push traffic is a new ad format for 2024 and 2025. It is displayed in a Calendar app on iOS and macOS in the form of a scheduled event. Calendar ads have a title, link, and description (optionally).

As well as for an upcoming event, users can see reminders of it from the Calendar app. Sounds pretty cool, right? Though this kind of advertising seems pretty aggressive, it is exactly what usually performs best with push traffic. 

According to the RichAds numbers, iOS Calendar Push traffic sources convert similarly to the New sources (with recently added audiences) where the average CR is traditionally high.

Let’s see how calendar push ads work in more detail.

How iOS Calendar Push Traffic Works

To see your ads, a user must subscribe to receive notifications themselves and can unsubscribe at any time. It’s the same principle as for web push traffic.

After the opt-in, users see your ad as a scheduled event in a calendar. Also, they can receive alerts about it from the Calendar app on their desktop. 

How Calendar Push Ads Look Like

The image is the main visual difference between web push and calendar push ads. In both desktop and mobile devices, calendar notification ads have no icon or main image. What do advertisers bet on in this case?

• Title 

It is the main component to attract attention and the most important part of your campaign. The title is what the user sees first in their calendar and reminders. It needs to be catchy and promising to lure a user. We recommend testing different angles of titles (not less than 5) for maximum conversion. 

• URL

Don’t forget to paste a link to your landing page. It can be found in the description of the calendar push ad. As a landing page is the second important thing to attract customers’ attention, use the best practices for landing pages.

• Text

A short ad copy is displayed in the Notes of the event. Here you can attract users with some special bonuses or describe more what’s your offer is about. 

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Benefits of Calendar Push Ads for Advertisers

New ad formats are always promising more profit. It’s reasonable: the market is less saturated and constantly growing, the fresh audience, and the advertising more catchy. But what exactly makes iOS Calendar push ads so special?

• High-quality push traffic from iOS and macOS devices. On average, this audience is considered to have higher income, making them a gold mine for affiliate marketers.

• Ads are delivered on a locked screen (mobile devices). More visibility than ever before.

• No images are needed. Elementary launching, testing, and optimization process.

• Natural but aggressive and personalized looks. Calendar push ads resemble the event on the standard calendar app, which is something the user trusts.

• Higher CR of a more qualified and fresh audience.

• Testing with smaller budgets compared to other advertising formats. The CPC model allows paying only when a user clicks on the ad’s link.

• Great for start, building an email list, or retargeting.

• Allows multiple options for targeting audiences on the RichAds ad platform. For maximum campaign performance, don’t forget to set the relevant browser language, and choose the latest iOS version and newest devices. Make sure you ask for whitelists from your manager.

Try Calendar Push Traffic Now

iOS Calendar Push Traffic in Affiliate Marketing

Push traffic has been on the market since 2018. Now we can say that push notifications advertising has luckily overcome Chrome 80 updates and even market changes due to Covid. Although it has become more and more popular, new push types appear, like an in-page push in 2020 and a calendar push in 2021. It allows affiliate marketers to cherry-pick from the new advertising format first and drive conversions from the fresh audience.

Which Verticals Perform Best with Calendar Push

Generally, calendar push traffic is as generic and all-purpose as web push, which means that it works with most niches. 

Here are the most performing verticals with calendar push traffic:

• Gambling
• Sweepstakes
• VPN, Antivirus
• Betting
• Dating
• iOS app installs unavailable for web push

How to run antiviruses on push ads for iOS and macOS read here.

Best Push Ads Tips in 2025

As you don’t have images here, put your efforts into testing different approaches to titles and description texts. If you check out spy tools for ideas, always add your touch to it for any vertical.

Here are some of the best approaches to the titles of calendar push ads in different verticals.

• Personalization: add a [CITY] macro and/or some popular name in a particular GEO.

⚠ [city] Jackpot ALERT!!!

?+976-915-5591-2 Missed call from Ava

• Connection to current events.

Don’t lose the greatest game of the year! Bet $5 get $20

• Personal alert imitation.

(1)Pending Package ? Your iPhone 12’s held up at the post office

• Click-baity.

 ‘Check your balance: $321?!’

Your iPhone is in danger. Antivirus update required.

How to Run Calendar iOS Push Campaigns

iOS Calendar push traffic is what is now available for RichAds advertisers. Check the simple instruction on how to launch the new hot ad format with the ad network.

1. Create an account at RichAds or Log In.
2. Choose a Push campaign type.
3. Go through Creatives (add some icon in case you add not only calendar sources later), Tracking, Budget, and other settings. Learn in detail how to set up a push ads campaign in our guide.
4. In Sources, choose calendar push subscriber lists. They are marked with a black circle.

In your account, the Insights tab will show you Impressions, Avg CPC, and Top CPC by Country in real-time. We also recommend contacting your traffic source manager for a fair idea of what’s working and what’s not working on the platform. Moreover, RichAds can share a whitelist for your offer on request.

Choose promising advertising offers and profit from RichAds traffic.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post iOS Calendar Push Traffic. The Ultimate Guide in 2025 appeared first on RichAds Blog.

In this article, we will tell you more about what Subscribers Lists Groups are, share the first results, and give you some important tips on working with them.

Not All Sources Created Equal

Some sites have a more affluent audience than others. Some sites allow more notifications to be sent to their subscribers than others. Some have no qualms about driving up clicks and conversions (which, of course, we sooner or later discover and cut off). There may be many reasons that affect the quality of a particular source, but the fact remains:

💡Not all sources convert equally well.

This is a common truth for every media buyer working with PUSH, POPS, or NATIVE traffic. How do you know that one source is better for your offer than the others?

Of course, the most reliable way to check the quality of a source is to test it yourself which means buying traffic from it. However, this method is not only reliable but also resource-intensive, especially for such a large advertising network as RichAds.

There is another way: to use the data of those who have already tested these sources before you. That is our data.

We have already tested the quality of the sources and are ready to share the test results with our advertisers in the form of Subscribers Lists Groups. We divided them into 4 groups:

We update and optimize Subscriber Lists Groups every day, so the accuracy of their quality assessment only gets better over time.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Highest Quality Push ans Popunder Traffic

We can say that the Premium Subscriber Lists Group is the highest quality push and popunder traffic. It includes only the sources which consistently show excellent conversion for many different offers.

There are three criteria for adding sources to this group:

• High CR compared to other sources.
• Sufficient data.
• Consistent results and no complaints from the clients.

In the graph below, you can see how the Premium group outperforms others in terms of Conversion Rate.

The conversion rate for Premium is 61% higher than for Standard. And compared to the Remnant group, Premium converts 221% better!

More and more advertisers are starting to work with the sources of this particular group. So the average cost per click in it can be relatively higher. But a high bid doesn’t mean a high CPA. In practice, due to high conversion rates, the CPA in this group is very often lower than in Standard and Remnant.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

New Approach to Testing Offers

The Premium Subscribers Lists Group launch not only received excellent feedback from our advertisers but also seriously raised the overall conversion rate across the entire network: the total CR for all advertisers increased by 74%!

It’s no wonder since the approach to testing RichAds has changed in terms of both advertising network and offers. Users no longer launch campaigns with the RON (Run on Network) targeting settings. The reason is that a huge test budget is required to fully test such a wide ad network as RichAds.

New approach: testing on the Premium group, i.e. the best sources of the network. If your test on the Premium sources fails, then most likely, the offer will not work on other sources. This way, you can draw conclusions faster and with a smaller budget.

Tips on Working with Subscriber Lists Groups

We’ve already talked about the Premium Subscriber Lists Group and gave recommendations on how to work with them. Next, we’ll talk about the rest of the groups.

Standard

The Standard Group is the second step after the premium sources. Once you find a winning combination of your offer, you’ll have every chance of achieving great results on the sources of this group.

Remnant

According to our statistics, the Remnant are the sources with the lowest conversion rates. However, it does not mean that this group does not convert at all and it is impossible to make a profit on it. Yes, CR will be lower than in Standard and Premium, but the average CPC in this group is also lower. Therefore, this group is an opportunity to get additional profit and scale a performing offer.

New

All new sources fall into this group. As soon as we collect enough data to assess their effectiveness, we move them to other groups accordingly. Thus, for proactive media buyers, it is an opportunity to be the first to find converting sources and enjoy the low competition.

To run ads on any sources of the groups, select them in your account when creating a campaign. 

We hope that more RichAds advertisers will find out this innovation and apply it in their campaigns. Before they do, the momentum is on your side!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Where to find push and popunder traffic of the highest quality? Use Premium sublists from RichAds appeared first on RichAds Blog.

Target CPA is an optimization strategy that helps marketers to get to their desired conversion price without any manual efforts. 

The algorithm works automatically, adding non-converting sources to a blacklist and adjusting bids via Micro bidding to get to the desired conversion price.

Important: the minimum budget for such campaigns is $50 and the maximum desired CPA is also $50. Tracker setup is a must for the algorithm to work!

How to set up In-Page Push campaign using Target CPA?

Setting up the campaign that will get into your desired conversion price on in-page push ads is pretty easy, let’s look at the simple steps.

Step#1. Choose the optimization algorithm

First of all, when starting a Target CPA campaign on in-page push ads, you need to choose the algorithm in the optimization strategy field.

Step#2. Add creatives and offers link

Then, same as for the usual in-page push campaign, you need to add 5-10 creatives and the link to your offer.

It’s important to integrate a tracker and set up postback in advance for the Target CPA algorithm to work!

Step#3. Choose GEO and device

Specify your targeted country and choose the device, we recommend not to focus on both mobile and desktop within one campaign, as the bids are different for mobile and desktop devices.

Step#4. Write down your desired CPA and budget

You need to choose the price per conversion you’d like to get and write it down, it needs to be no more than $50.

Then, specify the budget per day, it needs to be no less than $50.

Step#5. Set up Advanced targeting

Choose OS, Browsers, Languages or anything else you’d like to specify, though we’d highly recommend not to set up too many parameters from the start in order not to cut your potential clients too much.

That’s it, your Target CPA campaign on in-page push ads is ready and you can start getting conversions on your desired price.

Conclusion

Don’t hesitate to start your in-page push campaign on Target CPA algorithm, it will bring you leads on the desired price automatically without any manual optimization.

Go ahead and boost your profits with RichAds!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Boost your In-Page Push campaigns with Target CPA at RichAds! appeared first on RichAds Blog.

RichAds ad network constantly monitors its platform’s functionality and interface while is determined to make as comfortable to use and feature-rich as possible. We regularly update and add new functionality that helps the marketers to successfully run advertising campaigns!

This time we will tell you about the new filtering functionality for sources at Optimizer page!

Optimizer is an interface within the RichAds platform that allows you to optimize your campaign by managing targeting parameters directly from the statistics page! With the help of the Optimizer you can simultaneously monitor statistics per campaign, add/remove sources in both whitelists and blacklists, or even adjust custom bids with Micro bidding feature!

Below we showed what’s new added to the Optimizer this time.

To be aware of the all new updates at RichAds’ platform, follow the tag “RichAds updates” on our blog!

New filtering for sources at Optimizer: what’s the update about?

Now you can add to filtering any sources shown on statistics’ page at Optimizer. While pressing “+” (Include) button on, for example, a Subscribers list the publisher and site pages will display only the sources from the selected sublist. The “-” (Exclude) button on the contrary removes such source from displaying, for example, removing a publisher, it will stop showing its sources at any metric. At the same time the statistics updates after that, so you can straight-forwardly evaluate the impact of the item on the campaign.

The total amount of items that can be added to filtering is limited to 5 max.

The sources used for filtering will appear as a tag above the statistics’ tabs, if coloured green — included, while in case of red — excluded. Filter applies to the whole Optimizer page even after switching between tabs. Also the selected filters remain after a page reload, date and time adjustment and adding optional metrics. To remove filters you can turn them off manually one-by-one or simple reset them via “Clear filters”.

Conclusion

Usually a campaign’s optimization is a thorough and time-consuming process demanding the data at hand to be as detailed as possible to detect the best and the worst performing sources. In order to make this process easier, we implemented the Optimizer which allows to optimize campaign’s parameters and sources directly from the statistics’ page. As the Optimizer is regularly updated to improve it’s functionality and interface, we introduce filters-applying for sources across the Optimizer!

We at RichAds have been providing an advertising self-serve platform for many years, consistently improving its features. With us you can launch a push, pops, in-page, direct click and native ads campaign on over 220 geos from Tier 3 to Tier 1! Start earning on ad campaigns with RichAds’ quality traffic!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post RichAds updates: new filters for sources at Optimizer appeared first on RichAds Blog.

Since RichAds platform is already being a regular place to buy traffic and run ad campaigns, we careful watch it to keep being as seamless in use and functionality as possible!

This time we will present you the recent updates to Optimizer!

Optimizer is an interface within the RichAds platform that allows you to optimize your campaign by managing targeting parameters directly from the statistics page! With the help of the Optimizer you can simultaneously monitor statistics per campaign, add/remove sources in both whitelists and blacklists, or even adjust custom bids with Micro bidding feature!

Below we showed what’s new added to the Optimizer this time.

To be aware of the all new updates at RichAds’ platform, follow the tag “RichAds updates” on our blog!

What’s new in the Optimizer update at RichAds?

In this part, we will overview the newly updated features in Optimizer of additional metrics management, creatives optimization, and visual tips of optimizing sources!

1. Additional metrics management

Now you can sort out, add or remove demonstrating additional metrics on the statistics page at the Optimizer by simply clicking “Additional metrics” drop-down menu and marking the options.

Also the display order of the metrics will remain the same for any campaign, and will not reset after reloading the page.

2. Creatives optimization

Before a campaign’s management in the Optimizer could be performed only within sublists, publishers, sites, devices and OS, but now you can also adjust parameters and monitor statistics for creatives!

With the new update you can add/remove creatives in the whitelist and blacklists of the campaign, and also set a custom bid on any used creative in the campaign separately straight from the Optimizer page!

You can already access the “Creative” tab with all said functionality in the Optimizer panel.

You can also add, remove or edit creatives straight from the statistics page.

3. Visual tips on optimization

For the comfort, two kinds of visual tips were added to the Optimizer: those signalling of a source’s poor performance, and those recommending to adjust the bid.

Now the red coloured sources will indicate their poor performance, and thus recommended to be paused. The evaluation comes out by summing up such metrics as CPA goal, CPA fact, Spend and Conversions.

Also, from now on some sources will indicate the campaign’s current bid win rate by having a certain emoji next to it. The high win rate (the “fire” emoji) will demonstrate that the actual bid is competitive at the publisher’s auction and you will get enough traffic from the source. In case you see a signal of unsatisfying win rate (the “thumbs-down” emoji), it means that the bid is too low for the auction and doesn’t win over the source to show the ad, thus is needed to be increased.

Conclusion

Ad campaigns optimization process is mostly a very thorough and dull work, that demands extensive concentration and awareness of the platform’s features. That’s why we at RichAds aim to improve the functionality of the platform that way so it becomes more convenient for the users! With the new features, the Optimizer offers a much useful functionality to optimize ad campaigns for better performance!

Also, at RichAds you can easily launch ad campaigns on push, pops, in-page, redirect and native traffic, as well as having all the top-notch tools for optimization. The traffic is being verified by AdScore, so the high quality of it is taken care of. Start running profitable ads with RichAds right now!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post RichAds platform updates: new features at Optimizer appeared first on RichAds Blog.

It was a great honor for us to take part in the SiGMA Summit in November 2022 and win as the best iGaming source of the year!

We are really grateful for your unconditional support, and encourage you to vote for us in the upcoming competitions.

We participate at the affLIFT Forum Awards 2022 in the category  “Top Traffic Source”. Don’t hesitate to register and vote for us!

We’re also nominees at the OfferVault Winter Rankings in the “Top Ad Network” survey. Follow the link and leave your vote for us.

One more time RichAds team sends many thanks to all of our clients for supporting us and making us better every day. We promise to continue improving our platform and making it as convenient as possible for you!

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

The post RichAds Won the Best iGaming Traffic Source Competition by SiGMA! appeared first on RichAds Blog.

Automated Rules:

• save your time;
• increase the effectiveness of your campaigns;
• reduce the testing budget;
• make scaling easier;
• are not a black box and are under your full control.

Automated Rules are like a team of experienced media buyers working for you 24/7. This function is undoubtedly a superpower in the hands of a professional and an advantage over those media buyers who don’t use them.

Who will benefit from Automated Rules?

It doesn’t matter whether you are a beginner or an experienced media buyer and whether you use PUSH, POPS, or NATIVE traffic. If your goal is efficiency then Automated Rules are for you.

Automated Rules are useful for newbies

If you don’t have a custom campaign optimization strategy, you can use our experts’ ready-made Automated Rules presets based on the best practices.

This way, you will not only save time on optimization and increase efficiency by quickly applying rules, but you will also be sure that you optimize your campaigns correctly.

• Choose your automated rules from the presets of rules.
• Ask your account manager to set up automated rules especially for your offer if you’re not sure.
• Improve optimization efficiency even on a small budget.

Superpower for professionals

If you are a seasoned media buyer and have a proven campaign optimization strategy, you can set its automation using Automated Rules.

• Save tens of hours and kilotons of manual optimization efforts.
• Scale your campaigns in a controlled and confident manner.
• Use Automated Rules in conjunction with another RichAds killer-feature called Micro Bidding to fine-tune your campaign and maximize performance.
• Use Automated Rules together with your Revenue data to do ROI optimization in case of varying bids.
• Optimize for micro-conversions if your CPA is high and there is not enough data to optimize for major conversions.
• Import your automated media buying strategies from other platforms.

Automated Rules is a 10X campaign optimization solution for both professional media buyers and newbies.

How would we live without it before?

Previously, for Rule-Based Optimization, it was necessary to connect third-party optimization services, for example, The Optimizer. The cost of it could exceed $300 per month.

Now, everything that third-party services do and even more, you can do with the built-in free service of RichAds.

Some ad networks have basic Automated Rules functionality. RichAds functionality goes beyond the standard:

• Use Automated Rules along with Micro Bidding for fine-tuning optimization: you can lower or increase the bid on certain targetings or sources, instead of completely disabling them.
• Use Automated Rules in conjunction with RichPixel to optimize for behavioral data and micro-conversions. Is the bounce rate too high on some sources? Perhaps it should be blacklisted.
• Manage not only sources but also creatives: disable ineffective creatives as soon as enough data is collected to make a decision.
• Targeting options can also be managed using Automated Rules: no conversions from Android 6? Disable this targeting or lower your bid.

What parameters can I apply Automated Rules to?

1. Subscribers List (the highest entity in the RichAds’ sources hierarchy)
2. Publisher IDs
3. Site IDs
4. OS
5. Creatives
6. Browsers
7. Devices
8. Campaigns

What clients say

Automated rules are the reason why many advertisers choose RichAds to work with POPS, PUSH, and Native traffic. 9 out of 10 RichAds advertisers with the highest budgets use Automated Rules.

Luke Kling, Admin at Afflift Forum, Affiliate Marketing expert:

I typically spend 5x the payout of the offer when initially testing the campaign. If no conversion occurs within 5x the payout, I will pause the campaign and potentially dump it (and test a new offer).

I spend 1x the payout per source and then blacklist/pause if no conversions. This is more aggressive than many are, but makes your campaigns leaner and makes it cheaper to find the real winners.

What are the main use cases for Automated Rules?

Disable ineffective creatives

For example, you have launched 10 creatives simultaneously in a push campaign. You know that a good creative on push notifications, other things being equal, should have a CTR of more than 2.5% and should convert.

To filter out non-performing creatives, you can make the following rule:

if over the past 3 days:
CTR < 2%
Impressions > 2000
Conversions = 0
then
Pause Creative

Exclude anomalies

Abnormally high CR. For example, a normal CR for POP traffic is considered to be within 0.5%. If any of the sources has too high CR (like 5%), you should pause and analyze it.

if over the past 2 days:
CR > 1.5%
Clicks > 1000
then
Pause Publisher ID

Abnormally high CTR. A normal CTR on push notifications is considered to be within 5%. If the CTR on any source is higher, you need to carefully look at its effectiveness.

With the help of Automated Rules, you can immediately stop such “suspicious” sources.

if over the past 3 days
CTR > 5%
Impressions > 2000
then
Pause Publisher ID

Stop non-converting sources

Perhaps the most popular case for using Automated Rules is adding sources with no conversion to the blacklist.

As a rule, the strategy is as follows:

1.5x payout per source and no conversions = block. Let’s say your payout (profit from conversions) is $5. Then, if you spent $7.5 on a source but there are no conversions, then this source should be blocked.

if over the past 7 days
SPEND > $7.5
Conversions = 0
then
Blacklist Publisher ID

Change bid for a source

If a source converts, but reasonably exceeds the acceptable CPA, it is better not to disable it completely but to lower the bid. It can lead to a CPA decrease to an acceptable level. Yes, traffic and conversions may decrease, but you will shave a positive ROI.

For example, if the current CPA is $12, and the maximum acceptable is $10, you need to reduce the bid by 20% to make the source payback.

if over the past 7 days
SPEND > $12
Conversions = 1
then
Decrease bid for Publisher ID by 20%

Stop expensive sources

If a source converts but it turns out too expensive for optimization, then such a source should also be stopped.

Let’s say your CPA is $10, you received one conversion at the start, so the source did not turn off immediately, then the bid was reduced, but there are still no conversions.

if over the past 7 days
SPEND > $40
Conversions > 0
CPA > $15
then
Blacklist Publisher ID

What presets for rules are there at RichAds?

• Blacklist Expensive Publishers
• Blacklist Non-converting Publishers
• Blacklist Expensive Subscribers List
• Blacklist Non-converting Subscribers List

Find the preset rules (where you can put your values) in the Automated Rules section.

I’m ready to set Automated Rules. What should I do first?

Before you can start to benefit from Automated Rules, you need to transfer data to RichAds to make the rules work:

1. Provide Conversion data. Provide not only conversions but also the confirmed conversions. This will allow you to find the highest quality sources faster.
2. Transmit Payouts data. If you have a variable payout, be sure to set up Revenue (Payouts) transmission with postback in order to optimize for ROI.
3. Use RichPixel. If you use a pre-landing page, install RichPixel on it. This will help you set up automated rules for micro-conversions (for example, moving further to the landing page). This, in turn, will help you optimize campaigns even more effectively.

Your personal RichAds manager will guide you through all the setup.

Choose promising advertising offers and profit from RichAds traffic.

Raise your media buying to the next level with RichAds Automated Rules.

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

The post Automated Rules: Media Buyer’s Superpower appeared first on RichAds Blog.

The OfferVault portal conducts a survey among its users in various categories annually. It usually includes a competition for the best advertising network.

This year hundreds of people voted for us in this category, and the places are as follows:

We will be extremely happy if you support our platform and vote for us in other competitions.

We participate in the annual contest “Affbank Awards 2022″ in several categories. Follow the link and vote!

We were also nominated for the best advertising network in the international competition “World Traffic Awards”. Click here to vote for RichAds!

We are grateful to everyone for the support of our advertising platform. Furthermore, we intend to continue doing our best to remain the top network for our customers!

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

The post RichAds is a Winner in OfferVault Top Ad Network Competition! appeared first on RichAds Blog.

Firstly, a S2S postback is the easiest and most effective way to track conversions when it comes to push and pop ads.

Secondly, it will improve the results of your campaigns. Who would refuse such a thing?

Tracking Wizard will guide you through the process of a postback setup. No worries, it will be easy!

You can find out what S2S postback is and why you need it here.

Why do you need to set up a postback?

Postback integration combines information from the tracker with data from the advertising network. You no longer have to click through tabs to correlate traffic data in one and information about conversions in another.

Setting up a postback is exactly the case when you spend time setting it up, but it saves you a lot of time later. 

And as a bonus, you get accurate statistics collected in one place and access to automatic features that save your budget.

Which benefits give the postback integration?

1. Target CPA

Target CPA is a neat feature for beginners and advanced marketers. Don’t want to make mistakes and lose money? Don’t have enough time for optimization? Let the intelligent Target CPA feature do all the work for you. 

You will get a fully automated traffic buying process, including blacklisting and smart Micro Bidding. Target CPA will do it all to get as many conversions as possible within your budget and target CPA.

2. Access to free auto-optimization features of an ad network

After setting up the postback, the Automated Rules tool becomes available to you. It allows creating white- and blacklists automatically after the specified parameters were set up. Moreover, it’s not you who do it but the system which checks your results every 2 hours.

3. Set up custom bids in one campaign

Micro Bidding is another feature that allows you to adjust bids for different sources or parameters according to their performance. It also helps to save on campaigns. Just set additional bids for different campaign parameters if needed.

4. Get help from RichAds experts

If the support team sees the information about conversions, they can help you set up Automated rules or bids and recommend other improvements.

Looks tempting? Let’s figure out where the postback setup assistant is located on the platform and where you can get a free tracker if you don’t already have one.

What if I don’t have a tracker?

It’s definitely worth picking and using.

If you are just starting in affiliate marketing or are not ready to spend money on a tracker, we have good news for you. Many trackers have a trial period or a free version up to a certain number of registered events.

You can find the list of trackers for which you do not need to pay in this material. There will also be an overview of their main features and a summary table with the terms of use.

You can assume that you already have a tracker. It remains only to configure an S2S postback to it correctly.

Where can I find Tracking Wizard on the ad platform?

You no longer have to ask for help from a personal manager and wait for their answer. Instead, you can do everything yourself using step-by-step instructions for all integrated trackers.

Your tracking assistant is located on a separate tab called Tracking, accessible from any page of the platform.

First, you need to select the type of conversion, then your tracker.

Then you can choose what to read: a short setup guide or a step-by-step manual with screenshots.

For example, this is how a manual for setting up a postback for the Bemob tracker looks like. We recommend it for beginners for its intuitive interface and free trial for basic functionality.

After completing the setup, you can get the first test conversion and check if you have set up everything correctly.

This means that you no longer need to reconfigure the tracker during the campaign, spending money on it.

What happens if you don’t set up conversion tracking?

Along with setting postback, you will have access to many features of the platform which require conversion data. The RichAds team did this to prevent bad cases of cutting all traffic off when the tracker is not integrated or integrated wrong.

But most importantly,  you won’t lose a lot of time that you could spend on other activities and will be able to get help with ROI optimization from the support team.

Our statistics show that campaigns with a postback are much more successful than the others. Sometimes your ROI can depend on these unexpected things too.

Make the most of RichAds!

Set up your postback with the Tracking Wizard!

What is RichAds?
🔝 Push and pop ads,
🔼 CPC starts from $ 0.003,
🔝 CPM from $0,3 in Tier 3, $0,5 in Tier 2, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

The post Set up S2S postback like a Pro with Tracking Wizard appeared first on RichAds Blog.