Tag: Gambling — RichAds Blog https://richads.com/blog/tag/gambling/ All trends, tips, and e-books for advertisers and affiliate marketers Wed, 14 May 2025 15:21:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://richads.com/blog/wp-content/uploads/2021/09/cropped-logo-crown-512-32x32.png Tag: Gambling — RichAds Blog https://richads.com/blog/tag/gambling/ 32 32 How to Promote Telegram Casinos in 2025 https://richads.com/blog/how-to-advertise-telegram-casinos/ Thu, 08 May 2025 17:46:00 +0000 https://richads.com/blog/?p=65347 Are Telegram casinos even worth advertising in 2025? As the mobile games market has been consistently expanding recently, estimated to reach over $120 billion in revenue by the end of 2025, Telegram casinos perfectly match this promising tendency. But how are they in terms of user attraction as a product? Below you find a quick […]

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Looking for a more competitive way to work with the iGaming offers in Telegram? Well, advertising Telegram casinos is just the thing!

In this article by RichAds ad network’s team you will learn everything on promoting Telegram casinos in 2025: from engagement specifics to campaign launching!

Are Telegram casinos even worth advertising in 2025?

As the mobile games market has been consistently expanding recently, estimated to reach over $120 billion in revenue by the end of 2025, Telegram casinos perfectly match this promising tendency. But how are they in terms of user attraction as a product?

Below you find a quick overview on whether it’s even worth promoting Telegram casinos, compiled for in comprehensive points by RichAds ad network!

A breakthrough experience

Telegram casinos are a very fresh trend for the iGaming niche, allowing users to interact with gambling functionality directly through the messenger app. The interaction is provided via chat Telegram bots, so it’s as simple as operating any other bot there — players can sign-up, deposit, place bets, access various games by a clear and convenient interface. All the actions performed in such Telegram casino bots are interconnected with the original web-based gambling platform through back-end, offering a streamlined and complete user experience.

The players there utilise their TON wallet assets to access Telegram casino services, making it even more available for regular users of the app.

An example of a Telegram casino bot

Easier Telegram users transition

Since Telegram casinos are accessible directly from the messaging app, it makes attracting audiences there so much easier, especially via the platform itself. For example, if a potential lead notices an advertisement of such a casino bot in Telegram Mini Apps, it’d mean the possibility to explore it without even closing the app, increasing the chances for successful engagement.

Why is it best to use Mini App ads for Telegram casino promotion?

Since the very introduction of Mini Applications in Telegram, they’ve gained particular popularity among the messenger’s users, especially when it comes to tap-to-earn clicker games. As such TMAs were accumulating impressive volumes of responsive and very engaged audiences worldwide, particularly related to iGaming and Finance niches, it was just a matter of time before they could be explored for advertising possibility.

We at RichAds became the first among the non-specialised on Telegram advertising networks to launch ads in Telegram Mini Apps, combining the convenience of our platform with the new ad format! Such advertisements appear to users directly in the application window, not severely intruding on the gaming experiences, yet clearly visible to players. In fact, due to organic integration into the TMAs’ interface, it provides a decent response rate from local audiences without the damage to the app or the advertised brand.

An example of advertising Telegram casino games in Mini Applications

The main advantages of Mini App ads for Telegram casino promotion:

  • iGaming-friendly ad policy — due to independent moderation at RichAds;
  • Global audience coverage — 70+ million active users worldwide;
  • Relevant traffic — prioritising popular casual and clicker games on Telegram;
  • Direct user transition — advertised product is a click away at the same platform;
  • Affordable prices — starting from CPC $0.015.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The audience of Telegram casino advertising

Now it’s time to have a closer look at Telegram casino audience: who they are and where to look for them — learn in the following research by RichAds ad network!

Who is the audience of Telegram casino games?

While it’s highly unlikely to estimate the exact number of users who’d engage in Telegram casino services, there are reportedly hundreds of millions of such an audience in the messenger. Based on RichAds ad platform’s experience, these players are mostly people between 18 and 40 years old, financially independent and pretty educated on fintech functionality in Telegram. They are active, courageous and no strangers to innovations, especially if transitioned from TMAs.

The best countries for Telegram casino ads

Obviously, the best places to seek the relevant targeting audience for Telegram casino promotion are where highly responsive users to such offers in Telegram usually come from. We at RichAds constantly monitor the traffic activity in TMA ads, every month sharing fresh insights on the best geos and verticals at RichAds, including geo-vertical combinations for each ad format. For now, the most suitable countries to run Telegram casino advertising campaigns are:

  • USA;
  • Indonesia;
  • Germany;
  • Vietnam;
  • Bangladesh;
  • Nigeria.

How to create a profitable Telegram casino ads campaign in Mini Apps: best practices by RichAds

Here, we shared a short campaign launching flow overview that affiliates can utilise to start a successful Telegram casino promotion in Mini Applications at RichAds platform!

Stage 1. Choose the best creative type to highlight the product

At RichAds you can make your mind around four available creative types for Mini Apps in order to match the Telegram casino offer presentation: push-style, interstitial banner, interstitial video and embedded banner. Each can be utilised differently, in general featuring such customizable elements as an icon, a title (up to 30 characters) and a message (up to 60 characters), as well as clickable buttons, video files and brand name signatures for certain formats.

Stage 2. Add several creatives to figure the most performing approach out

It’s recommended to add at least 5 to 10 creatives per campaign, addressing various groups of potentially interested users. The more diverse the creatives will be, the higher chances to determine statistically the most attractive of them, thus further adjusting approaches and improving the overall click-through rate. Note that video format can contain only creative per campaign, while for testing more it’d require to duplicate the settings and launch a separate one.

As for the most common creative approaches to address the targeted audience of online casino bots in Telegram, the advertising possibilities are very broad. Think of emphasizing the accessibility of the gambling services right from the messaging app, keeping user anonymity intact throughout the process, a variety of games like poker or simple free spins bonuses. Players are only getting used to knowing that gambling of this experience level is available on Telegram, so exploit the status of something innovative that it owns right now!

Stage 3. Set up targeting the most relevant users to Telegram casino ads

While it’s highly not recommended to narrow down the targeting parameters from the start to keep sustainable traffic volumes flow, you can try adjusting to address potentially more qualified audiences. While leaving OS and language options untouched, we advise paying attention to ‘Clicks cap’ as it sets the amount of paid clicks allocated for a person per day, so that you get charged only for those that are most likely to bring conversions.

Additionally, you can find very useful options to target audiences with the most relevant experience to Telegram casino products. One of them allows advertising exclusively to Telegram Premium subscribers, increasing chances to get high solvency players. The other provides targeting users with positive Wallet balance only, meaning TON account that is required to access services of most Telegram casino bots. As a plus you can specify whether the ad promises rewards upon engaging in order to help adjust better placements.

Stage 4. Adjust bidding to get the most traffic for your campaign

The recommended bid amount would be displayed as soon as a geo is selected, while we offer CPC and CPM models for different creative types of Telegram Mini App ads. It’s advisable to keep budgeting campaigns on a daily basis, not less than $25, and set ‘ASAP’ option to get up to 30% more traffic!

As for the average pricing for launching Telegram ad campaigns, at RichAds you will find it pretty affordable:

  • Push-style — from $0.015 CPC;
  • Interstitial banner — from $1.5 CPM;
  • Interstitial video — from $3 CPM;
  • Embedded banner — from $0.4 CPM.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Stage 5. Don’t forget about optimization features to reach higher profits

Optimizing traffic isn’t something to be neglected, especially if the goal is to increase chances of profiting off Telegram casino ads. While monitoring the campaign’s performance, you can utilise whitelists and blacklists to either prioritise or exclude certain traffic sources from the campaigns, for example, to prevent paying for placements in apps with low user response. Additionally, you might address the Micro bidding feature that’d allow to correct biddings on particular targeting parameters, for instance, increasing paying for more oftenly appearing in certain sources.

Conclusion

Now you know everything essential to start advertising Telegram casinos and get on top of the profits in no time! At RichAds ad platform you can use Telegram Mini App advertising to launch campaigns in over 220 geos from Tier 3 to Tier 1, getting access to all the required for a comfortable promotion, including advanced in-house optimization features. Start a profitable Telegram casino advertising campaign at RichAds right now!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to Promote Telegram Casinos in 2025 appeared first on RichAds Blog.

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iGaming Traffic Acquisition: Strategies That Work in 2025 https://richads.com/blog/igaming-traffic-acquisition/ Thu, 08 May 2025 08:39:15 +0000 https://richads.com/blog/?p=65314 iGaming traffic acquisition in 2025: is it worth It? As we’ve mentioned above, iGaming niche shows zero signs of slowing down. The global iGaming market will reach $107.6 billion in 2025, driven by an expanding user base and technology Facts and figures on iGaming industry in 2025 Now that you see why iGaming traffic acquisition […]

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iGaming traffic acquisition in 2025: is it worth It?

As we’ve mentioned above, iGaming niche shows zero signs of slowing down. The global iGaming market will reach $107.6 billion in 2025, driven by an expanding user base and technology

Facts and figures on iGaming industry in 2025

  • User expansion.
    Online gamblers are expected to grow to 210 million by 2025, according to Gambling Industry News, which opens a lot of opportunities for iGaming affiliates.
  • AI integration boost.
    AI supports personalization of the experience for users to make them more engaging and retention-promoting, says Yogonet.
  • Regulatory evolution.
    Countries are amending laws to become compatible with the emerging iGaming industry, ushering in wider scope for affiliates.
  • Global expansion.
    Emerging markets in Asia, Africa, and Latin America are emerging as hotspots for iGaming, opening up new opportunities for traffic acquisition. These Tier 3 regions have lower entry barriers and are perfect for newbies!

Now that you see why iGaming traffic acquisition is a good idea, let’s see the trends for Gambling and Betting verticals in 2025.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Trendy GEOs for iGaming traffic in 2025 

RichAds has highlighted main high-performing regions for iGaming traffic in 2025, they are trending right now, yet if you want to be hyped any month, just follow our report “Best GEOs and verticals”, it’s updated monthly and has the freshest info on the platform.

Top GEOs for Gambling at RichAds now:

  • India
  • Indonesia
  • Bangladesh
  • Thailand
  • Brazil
  • Vietnam
  • Malaysia
  • Russia

Top GEOs for Betting at RichAds now:

  • Vietnam
  • Bangladesh
  • India
  • Brazil
  • Turkey
  • Nigeria
  • Congo
  • Sri Lanka

Insights on iGaming GEOs from RichAds:

  • Localization.
    Tailor creatives and landers to local languages and cultural preference to boost their efficiency.
  • Payment methods.
    Include leading local payment methods to make transactions easier and win trust.
  • Regulatory compliance.
    Keep an eye on local regulations and laws to stay compliant and avoid penalties.

Manuals on iGaming GEOs from RichAds

As a bonus, RichAds ad network team has compiled a list of all GEO-related guides with target audience and localized creatives in this article, just click on the desired one!

iGaming traffic sources trends: 3 main players

As the iGaming industry continues to grow at such a rapid pace in 2025, the proper traffic sources are more crucial than ever especially for affiliates that want to scale their campaigns effectively. 

Of many options, three stand out as particularly beneficial due to their unmatched effectiveness within the Gambling and Betting niches, RichAds ad network team sees them among top-performing sources each month.

Telegram Ads in TMAs: fresh and engaging

Telegram’s ecosystem has exploded in popularity, especially in Asia, Eastern Europe, and South America — key markets for Gambling and Betting. TMAs allow advertisers to run interactive ads inside bots and mini apps, meaning you’re advertising right inside the user’s favorite tools like betting score trackers, slot simulators, or sports prediction games.

RichAds offers this innovative Telegram format in 4 styles: embedded banners, video ads, interstitial, and push-style ads.

Example of push-style ads in TMA by RichAds

Why choose Telegram ads for iGaming:

  • High levels of engagement.
    Users are already active with Telegram bots, so they will be more inclined to engage with in-app ads.
  • Low ad fatigue.
    Ads are seen as part of the user experience and can be rewarded or gamified, and look really new to most users.
  • Targeted reach.
    Geo- and interest-based placements allow for highly localized campaigns (e.g., betting promotions in India during IPL season).It’s also possible to reach Premium users, clients with Positive wallet balance as well as Motivated/Non-motivated audience via RichAds.

Push Ads: attention grabbers with click-worthy hooks

Push ads remain one of the top performers for iGaming at RichAds in 2025 due to their unmediated access to devices users are already familiar with and “agreed” ads — users subscribe to such ads themselves. iGaming campaigns flourish under the dynamics of timely engagement — e.g., “Jackpot Alert,” “Live Match Betting,” or “Free Spins Available.”

Example of push iGaming ads via RichAds

Why choose push ads for iGaming traffic acquisition:

  • Excellent CTR potential.
    Especially when coupled with timely messaging and emojis, such ads really remind people of personal messages.
  • Cost-effectiveness.
    Low cost-per-click CPCs, starting from $0.005 at RichAds with excellent ROI when advertising is optimized and high-converting engaged users.
  • Easy A/B testing.
    Push creatives are easy to made, so it is easier to test offers, messages, and CTAs. At RichAds you can deposit $3000 and will gain access to personal manager who will make customized and localized creatives for any of your offers!

Pop Ads: max volume, low cost

Pop (or pop-under) advertising is more than relevant in 2025, specifically in Tier 2 and Tier 3 GEOs where volume wins over branding. In the case of iGaming promotions that need mass user acquisition and aggressive conversion paths, pop ads deliver unmatched scale.

Why choose pop ads for iGaming:

  • Mass traffic volumes.
    Ideal for affiliates who test multiple landers or offer links, and choose ad networks like RichAds with most popular sites location options.
  • Lower costs.
    Pops ads are really cheap, yet have HQ traffic, especially for iGaming offers. Prices start from $0.5 CPM for Tier 3 regions at RichAds.
  • Best for aggressive funnels.
    Especially for auto-redirect offers, Gambling and Betting niches, or soft-conversion landing pages.

Now you are aware of the top 3 iGaming traffic acquisition sources, let’s see how to make the most of them via promo materials.

Creatives for iGaming in 2025: 9 approaches

We’ve collected 9 approaches for promotional materials for push and Telegram ads formats, use the ideas for any GEO!

Make sure you apply 5-10 creatives when setting up an iGaming campaign, that’s certainly a must.

9 iGaming creatives ideas:

  • Apply jackpot alert.
    Invite users with a real-time-style “Jackpot is growing!” alert that mimics a dynamic prize pool. Build suspense with a countdown-style CTA like “Claim your chance now!”
  • Use a basic free spins approach.
    Offer a time-sensitive reward like “70 Free Spins waiting for you – today only!” to cause FOMO and prompt one-click action.
  • Make GEO-localized promos.
    Use local events or regional promotions like “Brazilian Exclusive: Win Big in Copa Slots!” to provide context and authenticity.
  • Trigger users to play more.
    Write retargeting-style messages like “Thinking of playing poker? We reserved a seat for you!” to re-engage recent website users.
  • Use challenging texts.
    Apply the message as a game by asking “Beat our dealer at 21? Try your luck and get a bonus!” to encourage engagement.
  • Create a real story ad.
    Make a test story type like a review from real player: “I started with 10 spins. You won’t believe what comes next!” to be embedded within the messaging in Telegram.
  • Test video or GIF-triggered promo.
    Share a branded video or GIF with a caption like “Tap the button for today’s lucky game!” to engage users visually and link to offers.
  • Try a VIP invite bot message.
    Send personalized bot messages like “You’ve been invited to a high-roller room! Accept your seat?” with a button leading to signup.
  • Create localized quiz promo.
    Send out a short Telegram quiz like “Know your odds? Guess today’s football match result and win a bonus!” to make betting entertaining for players.

iGaming traffic acquisition trends in 2025

As competition in the iGaming industry intensifies, marketers and affiliates in 2025 are shifting towards more intelligent acquisition practices powered by AI, mobile-first experiences, geo-localization, and advanced bidding strategies. 

RichAds team has made a summary of the most important iGaming traffic acquisition trends of the year — and how to execute them best for better ROI!

AI Optimization: scale performance and income

Artificial intelligence is revolutionizing campaign management, and nowhere is this more evident than in iGaming traffic. 

Platforms like RichAds have embraced automation in the form of Performance Mode and Target CPA, enabling affiliates to scale faster and smarter.

  • RichAds’ Performance Mode automates source selection and optimizes campaign costs, using historical data to deliver ads to segments that are most likely to convert. 
  • Target CPA campaigns are cost-efficient, enabling the AI to optimize traffic to your desired cost of conversion.

RichAds tip: Use Performance Mode for overall testing, then switch to Target CPA after obtaining conversion data for further spend control.

Mobile devices rule: optimize or fall behind

In 2025, with more than 70% of iGaming traffic on mobile, mobile optimization is not a choice — it’s a requirement. 2025 estimates reveal that 76% of global gambling users utilize platforms via mobile, according to Statista.

What’s more, estimated mobile gambling revenue is set to hit $145 billion globally by the close of 2025. If your landing pages are not responsive, don’t load fast, and aren’t optimized for touch navigation, you’re losing potential players — most particularly in GEOs like India, Nigeria, and Brazil, where mobile reigns supreme.

Localized creatives: talk the player’s language

Localization is not translation — it’s about making your creative and offer resonate with local customs, culture, and user behavior. In 2025, iGaming campaigns that target promos by GEO have 30-50% higher CTRs and better retention rates.

Localized payment options, locally trending games (e.g., Teen Patti in India, Aviator in Brazil, Football betting in Nigeria) and localized support (e.g., Telegram bots or local affiliate managers) all increase conversion rates exponentially!

Audience segmentation: quality over quantity

2025 iGaming success doesn’t mean spamming traffic — it’s all about the right user, right time, with the right offer. Segmentation can reduce wasted ad spend and improve conversion rates.

  • Device type: Segment iOS vs Android (some offers work better on Android), mobile vs desktop.
  • Time of day: Launch campaigns at live sporting events or the time of day that apps are most engaged.
  • Geo + language: Combine regionally targeted audiences with native-language creatives.
  • Premium vs usual users: for Telegram ads at RichAds it’s better to create separate campaigns for different subscription types.

RichAds tip: Roll out A/B tests by segmenting landers and creatives. Brazilian iOS users, for instance, may need a different hook than Android users in Bangladesh.

Conclusion

Now you know all about the competitive iGaming landscape in 2025, both Gambling and Betting are certainly worth the hype, if promoted wisely.

Follow the tips and trends from the article, use RichAds traffic and you certainly won’t be mistaken!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post iGaming Traffic Acquisition: Strategies That Work in 2025 appeared first on RichAds Blog.

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Online Gambling in Germany: full overview https://richads.com/blog/online-gambling-in-germany/ Fri, 18 Apr 2025 12:15:09 +0000 https://richads.com/blog/?p=64985 Is advertising of online Gambling in Germany worth it? Let’s briefly have an overview of actual reasons to start advertising online casinos in Germany in 2025, below we’ll share the most essential facts. Target audience, casinos and payments: Germany online gambling overview So, who is into Gambling in Germany, and what are their behavior and […]

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Is advertising of online Gambling in Germany worth it?

Let’s briefly have an overview of actual reasons to start advertising online casinos in Germany in 2025, below we’ll share the most essential facts.

  • Legality of all Gambling activities.
    According to the Fourth Interstate Treaty on Gambling, which came into force in 2021, all online casinos, poker, and sports betting are legalized in the region, yet they need to be licensed and work under country rules.
  • Rapid revenue growth.
    Gambling in Germany, particularly, online casino sector generated €3.3 billion in revenue in 2024, rising from €2.2 billion in 2019, according to Gambling Industry News. This says about a significant rise, indicating a really high consumer interest, and high citizens spend on online Gambling, which makes it a really lucrative niche for affiliates.
  • Possibility to advertise different niches.
    The iGaming market in the region is not just about casinos, sports betting is the largest revenue-generating segment in Germany and is witnessing the fastest growth. This opens a land of opportunity to target different audience segments and earn more!

Target audience, casinos and payments: Germany online gambling overview

So, who is into Gambling in Germany, and what are their behavior and gaming choices? Let’s analyze and come to conclusions together!

German Gambler portrait:

  • Age: between 25 to 44 years old
  • Gender: 70% of most active gamblers are males
  • Game: most players are into sports betting, this segment is growing
  • Income: low to middle income players are more active
  • Motivation: 37% are into earning money, 24% are thrilled to bet, 17% just love to watch sports and boost it by bets

Top online casinos in Germany:

  • Betalice
  • Slots Gem
  • Betway Casino
  • 888 Casino
  • Jackpot City Casino
  • Casumo Casino

In terms of payments, German players usually apply e-wallets like PayPal, Skrill, and Neteller. Another popular yet anonymous payment methods are prepaid cards, such as PaySafeCard or Flexespin. Other methods are basic, like Visa and MasterCard credit and debit cards as well as bank transfers.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Top traffic sources for Germany online casinos

The region is quite open to different types of ads, apart from influencer marketing, yet the prices can be really high as this is Tier 1 GEO

RichAds ad network team has compiled a list of top 3 sources to use for online gambling promotion in Germany, they always appear in a bundle in our “GEOs and verticals” reports, don’t hesitate to try them!

Telegram ads in mini apps

RichAds offers unique advertising formats through Telegram mini apps, and it is an ideal one to promote iGaming in Germany. 

Such ads come in four variations such as push-style ads, interstitial, embedded banners and video ads and appear in such mini apps as clickers and tap-to-earn games, looking as native as possible.

An example of Telegram interstitial banner at RichAds

The novelty of these ads is that they do not compete with official Telegram advertising and the content policy is really loyal for Gambling.

The primary advantage of using this channel to promote gambling lies in the fact that it has a new format, which effectively combats banner blindness. Click prices start as low as $0.014 for push-style ads, $2.74 CPM for interstitial, $4.2 CPM for video, $0.89 CPM for embedded banners for the German user base.

This way affiliates can easily initiate their campaigns as well as request free whitelists and creatives from managers after making a deposit of $3000 at RichAds.

Push ads

Traditional push notifications continue to yield impressive results, particularly for German gambling campaigns. Perhaps the greatest strength of this channel is that it offers complete creative liberty, which means that it is almost impossible to be banned.

Push traffic is gained from subscribers who have agreed to view such ads, so it creates better engagement. It is simple to implement such ads, you just need several creatives and easy targeting, the traditional format has impressive conversion rates for gambling offers. Such ads work really well in advertising online casinos in Germany with a minimum price of only $0.12 per click.

Pop-up ads

Pop-up advertisements are the most unstoppable and visible method of promoting gambling services in Germany by employing just a casino landing page link with minimal effort involved in targeting.

These ads have really loyal content policies, and therefore they are best for advertising casinos and betting sites. While some may criticize pop-ups as intrusive, they can actually grab the attention of potential players who can opt-in on a whim. Pop-up ads stand out on popular and active webpages, ensuring additional exposure for the target audience.

Secondly, pop-up ads are affordable and ideal for affiliates looking to reach out to many users at low costs. This ad option is one of the most affordable that RichAds provides at only $2.3 for a thousand impressions for Germany.

Top ideas for German iGaming creatives 

So, how to attract a German audience and make them interested in your iGaming offers? Let’s see the most common approaches that can easily draw attention to your casino or betting site!

Top ideas for iGaming Telegram and push ads 

  • Personal message. Imitating a real message or notification is a good idea to create the effect of urgency and personalization.
  • Bonuses and freebies. As most Germans actually play to win money, you can lure them by bonuses, just don’t make them too big not to attract low-paying players.
  • Show the thrill. Many Germans also play for fun, so show the thrill of winning and the excitement from the process.
  • Highlight game variations. For casinos, show the most viral slots, while for Betting use hyped events, specifically for the region.
  • Specify the peculiarities. Nowadays it’s hard to surprise players, yet if you have some specific payment methods or special promos, it can grab their attention!

What about landers for online casino in Germany? Everything needs to be simple, concise and obvious. It’s three simple points, write down bonuses, registration steps and show bright game pics.

How to start a Gambling campaign in Germany? Main insights

Finally, let’s see how to actually get started with an ad campaign in Germany! There are several simple steps to do it fast and efficiently via RichAds.

Steps to a successful Gambling campaign in Germany

  1. Launch your campaign with Performance Mode.
    Begin your campaign by turning on Performance Mode at RichAds. This mode applies an advanced algorithm that focuses only on high-converting sources, and you can automate your campaign’s optimization. You can therefore obtain your desired cost per conversion without additional effort.
  2. Provide 5-10 promotional material (landers or creatives).
    Enhance interaction with your audience by including a minimum of five creative options, such as images or landing pages. This is essential in finding top-performing ads with high CTR. With push and Telegram ads, experiment with different visuals or videos, and for pop-up ads, try different landing pages for maximum efficiency.
  3. Separate your campaigns by device.
    Split your campaigns into mobile and desktop ones, as traffic cost can greatly vary between the two. Having two distinct campaigns will make management easier and enable strategic budget shifts based on each device type’s performance.
  4. Select optimal bids.
    If you’re uncertain about how to determine the best bid for achieving a specific number of leads, consult your account manager or make use of the Predictor tool for assistance.
  5. Prioritize Premium sources.
    Focus on running your campaigns through Premium traffic sources offered by RichAds. These sources typically have the higher-quality traffic, leading to improved conversion rates (CR) and more qualified leads.
  6. Assess campaign effectiveness.
    Utilize the Optimizer tool to get all your campaign performance metrics in a single place. This will help you make data-driven decisions regarding bid changes through proper analysis.
  7. Optimize your optimization processes
    Optimize your campaigns with Automated Rules or Target CPA strategies. This will allow you to remove underperforming sources quickly and automatically, with 0 manual efforts. Or simply deposit $3000 at RichAds to get fully-managed campaigns by our managers!

Conclusion

Those are all the basics on online Gambling promotion in Germany, you can easily start your campaign on any desired traffic source right now and boost your profits with this Tier 1 GEO!

Go ahead and boost your profit to the moon with RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Online Gambling in Germany: full overview appeared first on RichAds Blog.

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How to gain Gambling traffic in Canada in 2025? https://richads.com/blog/how-to-promote-gambling-in-canada/ Fri, 28 Mar 2025 16:03:30 +0000 https://richads.com/blog/?p=64355 Is Gambling ads traffic in Canada worth your time? Main stats Many marketers are prone to choose mostly Tier 3 and 2 countries as they’re cheaper and have less competition, and are believed to have more motivation to make money on bets and slots.  Are Canadians interested in Gambling as well and why is the […]

The post How to gain Gambling traffic in Canada in 2025? appeared first on RichAds Blog.

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Is Gambling ads traffic in Canada worth your time? Main stats

Many marketers are prone to choose mostly Tier 3 and 2 countries as they’re cheaper and have less competition, and are believed to have more motivation to make money on bets and slots. 

Are Canadians interested in Gambling as well and why is the GEO so profitable? Let’s turn to facts!

  • High user interest.
    According to Made in CA, at least 6 in 10 Canadians tried Gambling and spent money on it. What’s more, Playtoday claims that by 2027 the amount of Gamblers in the region will grow by 51%, which is a huge increase.
  • Legal nature and responsible Gambling.
    If online casinos are regulated, they are seen as legal in Canada. The main thing here is that they need to be approved by the province or territory in which they operate as per the Criminal Code of Canada.

    Also, according to the Canadian Community Health Survey, only 2% of those aged more than 15 have a Gambling problem.
  • Increased revenue.
    According to the Playtoday stats, average revenue per user in Canada for online casino and betting sectors is $220. What’s more, stats claim that there are over 19 million active gamblers in the region who are ready to spend money each month.

    Not to be unfounded — 63% of men and 57% of women  in Canada say they spend some money on iGaming monthly.
    Now that you understand why Canada is a nice GEO for your Gambling offers, let’s dive deeper and see who gambles in this Tier 1 region!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Gambling in Canada: target audience, games and payment methods

So, how to reach the best Gambling audience in Canada? It’s simple — do your own research or simply check the stats on Gamblers in the region below!

Gamblers in Canada: who are they?

  • Age: most interested age group is between 25 to 64 years, yet you can test older citizens, they are also active.
  • Gender: males are more into Gambling, no matter how old they are.
  • Games: females prefer online games and instant winning machines, while males are into betting, lottery and table games.

Top popular iGaming platforms in Canada:

  • Royal Panda
  • 888casino
  • LeoVegas
  • Spinz
  • BetVictor

You can also check if the operator is legal in Canada by using the link to mitigate any risks.

What about popular payment methods for Canadian online casinos? 

Players mostly use classic bank cards like Visa, MasterCard, and American express as well as pre-paid cards. In terms of wallets, look for PayPal, ecoPayz, MuchBetter as well as Apple pay. Wire transfers are also a good option for Canadians.

Best traffic sources for Canadian iGaming offers

As you know all about target audience, it’s high time to actually buy Gambling advertising traffic in Canada and choose the best possible sources for it.

RichAds team has analyzed the best working sources for the GEO and is ready to provide you with really best converting ones.

1. Telegram Advertising

Telegram ads in mini apps by RichAds is one of the best for Canadian iGaming offers due to several factors. These ads resemble in-page push notifications or can be displayed as banners, with an icon, a banner image, and text. As of now, you can choose interstitial banners, embedded banners, push-style ads or interstitial videos.

Example of ads in Telegram mini apps by RichAds

This unique format is exclusive in our platform and doesn’t overlap with official Telegram advertising. These ads are easily included in mini apps, particularly well into clicker games, and they appear very native.

The key benefits of promoting gambling through this channel lie in its novelty format, which simply overcomes banner blindness. Where standard ads are likely to be limited by Telegram’s moderation policy, this format doesn’t fall into such limitations, with adaptive text and creatives, including videos and embedded banners.

Cost per click is from as low as $0.04 for Canada, and affiliates can conveniently start their own campaigns while additionally ordering free whitelists and creatives from managers once depositing $3000.

2. Push Notifications

Classic push ads still perform incredibly well, especially for Canadian Gambling ads. Among the main advantages of this channel is the total creative freedom it offers, so that it’s practically impossible to get banned.

Push traffic is from interested users who agree to receive such ads, which increases engagement rates. It is simple to set up, and the classic format has excellent conversion rates for gambling offers.

 Recent observations from the RichAds team indicate that this format has performed outstandingly well for online casino promotion in Canada, with prices starting at $0.3 per click.

3. Pop-Up Ads

Pop-up advertisements are a simple method of beginning to promote gambling services in Canada. It requires only a link to a casino landing page with minimal targeting.

These ads are famous for their lenient content policies, making them particularly well-suited for gambling ads. Although pop-ups are intrusive to some, they can effectively capture the attention of potential players who make impulsive decisions. Pop ads are very noticeable on active sites, improving visibility among potential customers.

Additionally, pop-up ads are inexpensive, making them a suitable choice for businesses aiming to reach a sizable audience without breaking the bank. This ad format is among the most inexpensive ones provided by RichAds, with minimal cost of $2.9 per thousand impressions.

Top creatives ideas for iGaming in Canada

Knowing all the essential info above, we’re moving to the most crucial part — creatives and landing pages for Canadian players.

Important:
It’s vital to add 5-10 different creatives for push ads or Telegram format as well as different landers for pop ads to gain all the necessary info on your target audience and its reaction to ads. You can order customized localized creatives at RichAds by adding a $3000 deposit and even get fully managed campaigns!

In terms of landers, Canadians value such things as bonuses, they shall be noticeable from the first sight, as well as they are into responsible Gambling and a simple registration process. Everything needs to be clear and concise!

Another great idea for a Canadian casino site is to add reviews on a lander backed by such pros as payout options and payment or registration speed. And again, write down exact welcome bonuses to attract more gamblers!

For push and Telegram ads there are also several universal approaches that you can easily apply and get a great deal of players, let’s have a closer look at them.

  • Happy winners and enjoyment.
    As the nation is not prone to addiction and has a high income level, they’re more into emotions from the game, so don’t hesitate to show happy people and the gaming process, they love it!
  • Real message imitation.
    Old but golden, once you see a notification, especially via Telegram, you’ll have the urge to click on it. Back this approach with free spins and guaranteed registration bonuses and your audience will fall for it!
  • Win or lose bonus.
    This is a great approach for any bettor or gambler, offering an exact sum of bonus from the start that guarantees a winning sum, whether a player wins or loses he’ll first gain something. This creates a sense of safety and trustworthiness. 

Set-up insights on buying Gambling ad traffic in Canada

The final step on getting HQ traffic for Canadian iGaming offers in 2025 is a campaign with the right targeting and optimization. How to get such a campaign started? Quite easy with RichAds!

Main tips to a successful casino campaign for Canada

  • Start any campaign with Performance Mode.
    Engage the Performance Mode algorithm to easily focus on high-converting sources. This feature enables the algorithm to optimize your campaign automatically, so it provides you with your preferred cost of conversion without any special efforts on your part.
  • Add enough promo material (5-10 at least).
    Boost your audience reach with at least five images or landing pages. This strategy is necessary to ascertain the most effective ads with a high click-through rate (CTR). In push and Telegram ads, test various images/banners or videos, and in pop-up ads, use multiple landing pages for best impact.
  • Segment by device.
    Segment campaigns into mobile and desktop, since traffic charges can vary by a substantial amount between the two. Running distinct campaigns will keep things straightforward and help you recapture budget strategically based on device performance.
  • Select ideal bids.
    If you’re unsure about how to select an ideal bid for generating a target number of leads, ask your account manager or utilize the Predictor tool to guide you.
  • Implement Premium sources.
    Give priority to running your campaigns via Premium traffic sources at RichAds. Premium traffic sources tend to have better-quality traffic, which contributes to better conversion rates (CR) and better-quality leads.
  • Evaluate campaign performance.
    Use the Optimizer tool to track your campaign performance metrics at one location. With this, you will be able to make informed decisions about your bid adjustments using end-to-end data analysis.
  • Automate optimization efforts.
    Optimize campaigns using Automated Rules or Target CPA. This will enable you to quickly eliminate poor-performing sources and increase profitability based on your defined criteria.

Conclusion

As you see, Tier 1 regions such as Canada are more than suitable for Gambling offers due to high involvement and potential revenue from high-paying customers if all the data is collected in advance and campaigns are created in a proper way.

Go ahead and get the piece of the Canadian iGaming pie with RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to gain Gambling traffic in Canada in 2025? appeared first on RichAds Blog.

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How to set up a Telegram ads campaign for Gambling in 2025 https://richads.com/blog/how-to-set-up-a-telegram-ads-campaign-for-gambling/ Thu, 27 Feb 2025 11:14:53 +0000 https://richads.com/blog/?p=63804 Why set up a Telegram ad campaign for Gambling offers? Telegram ads and Gambling offers are certainly a match, the innovative format by RichAds has already proven its profitability for our clients. Let’s briefly explain how the format looks and then highlight its pros.Telegram ads in mini apps by RichAds come in 4 variations, including […]

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Why set up a Telegram ad campaign for Gambling offers?

Telegram ads and Gambling offers are certainly a match, the innovative format by RichAds has already proven its profitability for our clients.

Let’s briefly explain how the format looks and then highlight its pros.Telegram ads in mini apps by RichAds come in 4 variations, including push-style ads, interstitial, embbeded banners and video.

It appears in mini apps, clickers and tap-to-earn games above the content without distracting users, making the format really attractive for marketers.

Example of Telegram ads in mini apps by RichAds

Reasons to launch Telegram ad campaign for Gambling offers

  1. No restrictions  for Gambling promotion.
    This ad type has zero limitations like regular Telegram ads, allowing any gaming promotion.
  2. Unconventional format.
    Since most people are not used to this form of advertisement in Telegram mini apps yet, the risk of ad blindness is smaller, leading to a better CTR.
  3. Access to Telegram Premium subscribers.
    This type of advertisement enables affiliates to reach higher-paying users who bought Premium subscriptions as well as users with Positive wallet balance.
  4. Competitive pricing.
    Although official Telegram advertising is quite expensive, particularly when purchased directly, ad cost-per-click within Telegram mini apps is really affordable and begins at $0.015 for push-style ads.
  5. Possibility to reach Motivates vs. Non-Motivated audience
    Another benefit is the ability to segment your audience by motivation so you can test and discover which segment responds best to a particular offer!

To be even more precise, check out real Telegram Gambling case on Russia via RichAds, and repeat the affiliate success!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Best GEOs for Gambling Telegram ads campaign

Before getting started and actually launching a Telegram ads campaign, it’s vital to choose the best GEO for your Gambling offer.

RichAds team has analyzed the best GEOs to launch Gambling offers on Telegram ads now, yet you can always find freshest countries each month via “Best GEOs and verticals” report!

Top GEOs for iGaming Telegram campaigns at RichAds

  • Russia
  • Nigeria
  • Turkey
  • India
  • Indonesia
  • UK
  • Germany
  • France
  • Bangladesh

Once you choose the GEO it’s vital to make deep analysis on target audience, payment methods, and peculiarities of creatives.

Guides on GEOs + Gambling:

Approaches to iGaming creatives for Telegram ad campaigns

Creatives are a vital part of any iGaming campaign, Telegram ads are no exception. We’ve collected some universal approaches for any Gambling campaign, below you can find the ones with highest CTR.

  • Bonuses sum.
    As the sales funnel is quite short, you need to mention the exact sum of a bonus to catch the user’s attention, as well as attract the potential customers to register ASAP.
  • Time-limited offer.
    Same as in the previous point, it’s crucial to attract a potential client from the very first sight, so you can use phrases like “limited time”, “bet NOW”, and “only today”.
  • Offer insights.
    If you’re advertising an iGaming platform, or even Telegram channel, offer insights on the coming matches, users love it as it creates the expert image and helps them to place bets.
  • New members freebie.
    As most users will be new to your iGaming product, offer new users some freebies, like freespins or bonuses to lure them join a bot or register on the website!
  • Use catchy images and slogans.
    If you advertise an iGaming game or slot, you can lure users by mentioning that the game is really popular now and allows many users to boost their earnings easily!
  • Mention brand name.
    If your brand is popular, you can mention its exact name, along with other tips and bonuses to make your offer seem more attractive.

Important: you can order free localized creatives at RichAds once you get a personal manager!

Main tips to set up Gambling Telegram ad campaign

Launching a Telegram ad campaign for Gambling offers is an easy task, especially if you have the tips we provide below!

Steps to launch a profitable iGaming Telegram ad campaign

  1. Select ad type.
    Currently, RichAds supports 4 types of ads.

    Push-style Ads
    Look just like in-page push ads, features an icon and text, has highest CTR.
    Video Ads
    Full-screen video ads, include text, button and title, video length can be 10-20 seconds.
    Embedded Banner Ads
    Those are fixed banners, appearing in a certain place in the TMA interface, without interrupting with the TMA content.
    Interstitial Ads
    Full-screen static images with short texts and a button, perfect for any resolution, shown between game levels.
  1. Apply multiple creatives.
    Put 5-10 various creatives to test various iGaming strategies in a single campaign. Test different icons, CTAs, or banners to determine which among them have the highest CTRs.
  1. Set basic targeting.
    Begin with broad targeting by selecting the target country, OS, and language. Avoid using very specific parameters initially; allow the campaign to run for some time to  learn about the top-performing OS and language. Use the “traffic volumes” feature to discover bigger audiences or consult your manager.
  1. Segment audience.
    Create different campaigns for Premium and regular users, as well as choose between Motivated and non-Motivated audiences. This allows affiliates to determine which segments offer higher conversion rates.
  1. Choose the best bid and budget.
    Ask your manager for optimal bids that are appropriate for your target GEO. Test at least 10 conversion prices to analyze campaign performance, and select an “ASAP” budget type to start driving traffic as soon as your bid is feasible.
  1. Optimize your campaign.
    It is crucial for better performance and cost-saving purposes. Enable the postback track and blacklist undesirable sources for effective performance!

Having adopted these measures, you can successfully operate your iGaming Telegram ad campaigns and reach their max!

Conclusion

As you can see, Gambling and Telegram ads are a perfect match and such ad campaigns can easily be launched at RichAds.

Go ahead and set up an iGaming Telegram ad campaign at RichAds to boost your profit in 2025!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to set up a Telegram ads campaign for Gambling in 2025 appeared first on RichAds Blog.

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Examples of creatives for Gambling in the Philippines  https://richads.com/blog/examples-of-creatives-for-gambling-in-the-philippines/ Fri, 21 Feb 2025 09:46:43 +0000 https://richads.com/blog/?p=63663 So, you’ve chosen a Gambling offer and even type of traffic, but making creatives stupefies you. Which approach is best for the Philippines and why? Let’s have a look.  Why work with Gambling offers in the Philippines? Apart from online casinos and sports bets being completely legal and regulated by special authorities, Gambling is in […]

The post Examples of creatives for Gambling in the Philippines  appeared first on RichAds Blog.

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So, you’ve chosen a Gambling offer and even type of traffic, but making creatives stupefies you. Which approach is best for the Philippines and why? Let’s have a look. 

Why work with Gambling offers in the Philippines?

Apart from online casinos and sports bets being completely legal and regulated by special authorities, Gambling is in the nation’s DNA. It’s all in one: a great past time with friends and an opportunity to earn money and become wealthier. And alongside offline casinos and entertainment centers, online Gambling has been gaining more popularity by the minute. 

Asia is all about their smartphones and Filipinos are no exception. Now that you can play casino games and place sports bets via a mobile phone, everyone has a chance to try their luck. 

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

What is the target audience of gambling advertisements in the Philippines?

The majority of the target audience are obviously people between 21 and 50 who are capable of paying for their entertainment. They are the most tech-savvy population group with a stable income and are interested in casinos and betting.  

What will work for Gambling target audience in the Phillippines:

  • offering bonuses for signing up and making deposits; 
  • focusing on the gambling thrill and chances to make quick money (especially with the younger groups); 
  • emphasizing an incredible opportunity to improve their lives with the help of prize money;;
  • showing reliability and legal status of the platform. 

Don’t forget about sport lovers, especially those interested in basketball and box – the most popular sport types in the Philippines. To attract this audience you can place an ad in sports apps, show a brand partnership with local clubs or celebrities or use special deals for specific big events. 

The most important thing here is that all potential clients will be impartial to Gambling ad entertainment, some of them have already checked out online casinos or made bets. 

Find more tips on how to drive Gambling traffic to the Philippines here

Gambling advertising ideas in the Philippines: 7 ad examples

Now that we understand what motivates local residents that are fans of online games, it’s time to see top gambling ads examples and how to leverage them for better results.  

The best sources for Gambling in the Philippines right now are definitely push, pop, and Telegram ads. All these sources have proven themselves well for iGaming campaigns, having the most loyal content policy, an affordable price, and the easiest way to launch and scale the campaigns.

1. Emphasizing luck and winning.
For the Philippines Gambling is about improving their financial state. Here you can use such slogans as “Place a bet and win a million!”, “Become a millionaire today”, “Your money is waiting for you”, “Winner!” 

The images themselves can contain piles of money or a person holding a large sum.

креативы для рекламы гемблинга на Филиппины

2. Focusing on welcome bonuses.
Very few people can resist a tempting offer: receive a certain amount of money to your account and use it to play and place bets. Creatives that display a low threshold and a hefty bonus show the best effectiveness.  

Here you can put in large letters “Welcome Bonus”, “Minimum deposit at 50-100 PHP”.

3. Seducing with Wheel of Fortune.
The Wheel of Fortune is incredibly widespread in Gambling – and for a reason! This game element and trying one’s luck begins even before entering the casino: thus the thrill and excitement appear even faster and it’s impossible to miss out on the prize.  

Use the most obvious calls to action: “Spin the Wheel”, “Get one of the bonuses now”.

4. Relying on the easy access to games and bets .
It has already been mentioned above that the majority of the population never parts with their phones and always goes online via their smartphones. While making gambling advertisements in Philippines make sure to emphasize that you can play and make bets literally anywhere: at work, in metro or while waiting for your doctor’s appointment.  

Tips for best Gambling ads creatives

Some more life hacks on how to make well converting gambling creative ads for the Philippines:

  1. Localize your creatives: your text should be either in Tagalog or English (both are official languages). Do not forget about the national currency – piso (PHP).
  2. Social proof: tell the story of some Maria from Manila who has already won 500 thousand peso with a few bets and games. 
  3. Time limit: the more urgent the offer, the more chances of it being taken. 
  4. Mobile version: all creatives should be adapted to mobile phones, otherwise they might not convert.
  5. Famous people: showing celebrities or influencers that are trusted by the audience is a great chance to secure a conversion.

Conclusion 

Use the information from this article on what gambling advertisements work best in the Philippines, tailor it to your offer and there you go.   

You can already start earning with Gambling in RichAds. Sign up and start traffic! 

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Examples of creatives for Gambling in the Philippines  appeared first on RichAds Blog.

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List of the best 35+ iGaming events & conferences in 2025 https://richads.com/blog/list-of-the-best-igaming-events-and-conferences/ Thu, 06 Feb 2025 15:45:00 +0000 https://richads.com/blog/?p=63272 Why should you attend online Gambling and Sports betting conferences? Basically, such events provide many interesting opportunities for every specialist working within the iGaming niche: from getting to know the latest trends and insights to networking with colleagues across the world and witnessing how industry leaders shape the future of iGaming market. The knowledge exchange […]

The post List of the best 35+ iGaming events & conferences in 2025 appeared first on RichAds Blog.

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If you really want to be up-to-date on all curent trends in the iGaming industry — you should definitely visit one of the conferences dedicated to the niche in 2025. Quite fortunally, there are going to be many!

In this article by RichAds ad network‘s team you will find the full list of the best iGaming events and conferences that will take place in 2025!

Why should you attend online Gambling and Sports betting conferences?

Basically, such events provide many interesting opportunities for every specialist working within the iGaming niche: from getting to know the latest trends and insights to networking with colleagues across the world and witnessing how industry leaders shape the future of iGaming market. The knowledge exchange capabilities are infinite there since such conferences are visited by government officials, big-tech representatives, operators, CPA-networks, advertising networks, affiliates and many more!

At the same time, not all online casino and Gambling related events are sctrictly business-oriented, adding various parties and awards nights. But, hey, isn’t that also pretty awesome?

RichAds ad network

Some iGaming conferences and events in 2025 will be attended by RichAds ad network representatives, so that we can meet up!

We have been working with GamblingDatingFinanceE-CommerceAntiviruses and Nutra traffic for many years, and can share the knowledge. Also we can discuss the most effective ways on how to utilise Telegram ads in Mini AppsPushPopsIn-Page, Display, Native and Direct click traffic to boost the campaigns’ results!

You can look at what events RichAds will attend in the calendar and book a meeting here!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Top iGaming conferences and events in 2025

Here, you will find the most anticipated online Gambling and Sports betting dedicated events that are happening in 2025!

1. SiGMA Euro-Med

SiGMA Euro-Med

SiGMA Euro-Med 2025

  • Location: Valetta, Malta
  • Date: 1st – 4th September

Updated Europe-oriented iGaming event by SiGMA, taking place in Valetta. Last year known as East Europe covering conference, in 2025 it’s expanding online casino market influence all the way to Mediterranian parts of Europe!

  • 20000 delegates;
  • 5500 affiliates;
  • 4500 operators;
  • 950 exhibitors and sponsors;
  • 450 speakers.

2. SBC Summit Lisbon

SBC Summit Lisbon 2025

SBC Summit 2025

  • Location: Lisbon, Portugal
  • Date: 16th – 18th September

One of the biggest iGaming conferences in 2025 held by SBC in Portugal this Fall. Covering the hot topics of sports betting and online gambling, SBC Summit will fit:

  • 30000 delegates;
  • 8000 operators;
  • 2500 affiliates;
  • 700 exhibitors;
  • 500 speakers.

3. SiGMA Central Europe 2025

SiGMA Central Europe 2025

SiGMA Central Europe 2025

  • Location: Rome, Italy
  • Date: 3rd – 6th November

Precisely Central European market oriented online Gambling and Betting event, organized by SiGMA World in Rome. Previously held in Malta, this year’s SiGMA Europe event awaits:

  • 30000 delegates;
  • 7500 affiliates;
  • 7000+ operators;
  • 1200 exhibitores and sponsors;
  • 700 speakers.

The list of 35+ best iGaming events in 2025

Below you will a complete event calendar of the all attention-worthy online casino and betting conferences that will happen in 2025, including even the ones already happened! Hurry up to find the events you want to visit before it’s too late!

DateNameTopicLocation
January
20th – 22nd JanuaryICE Gaming 2025iGamingBarcelona, Spain
21st – 22nd JanuaryiGB Affiliate 2025iGamingBarcelona, Spain
February
17th – 20th FebruaryBIG Africa Summit 2025iGamingGaboron, Botswana
23rd – 25th FebruarySiGMA Eurasia 2025iGamingDubai, UAE
25th – 27th FebruarySBC Summit RioiGamingRio de Janeiro, Brazil
March
4th – 6th MarchSPiCE India & Sri LankaiGamingColombo, Sri Lanka
10th – 12th MarchSiGMA Africa 2025iGamingCape Town, South Africa
17th – 19th MarchASEAN Gaming Summit 2025iGamingManila, Philippines
25th – 26th MarchHipther Prague 2025iGamingPrague, Czech Republic
April
1st – 2nd ApriliGaming Germany 2025iGamingFrankfurt, Germany
7th – 10th AprilSiGMA Americas 2025iGamingSão Paulo, Brazil
TBAGaming Event Francophone Africa (GEFA)iGamingAccra, Ghana
23rd – 25th AprilBetExpoBettingSão Paulo, Brazil
May
13th – 15th MaySBC Summit North AmericaiGamingFlorida, USA
TBAOnline Casino Summit ItaliaiGamingOnline
20th – 21th MaySports Betting East AfricaBettingDar es Salaam, Tanzania
June
1st – 4th JuneSiGMA Asia Summit 2025iGamingManila, The Philippines
10th – 12th JuneSBC Summit MaltaiGamingMalta
11th – 13th JuneCyprus Gaming ShowiGamingLimassol, Cyprus
12th – 13th JuneBalkan iGaming ConferenceiGamingBelgrade, Serbia
17th – 19th JuneCanadian Gaming SummitiGamingToronto, Canada
July
1st – 4th JulyiGB Live! & iGB AffiliateiGamingLondon, UK
9th – 10th JulyAll American Sports Betting SummitBettingChicago, USA
24th – 25th JulyiGaming MartechiGamingAmsterdam, Netherlands
August
6th – 7th AugustLiGA SummitiGamingLima, Peru
13th – 15th AugustSPiCE Southeast AsiaiGamingBangkok, Thailand
27th – 29th AugustSports Betting West AfricaBettingAccra, Ghana
September
1st – 4th SeptemberSiGMA Euro-Med

Meet us at SiGMA Euro-Med 2025⚡
iGamingValetta, Malta
16th – 18th SeptemberSBC Summit Lisbon 2025
Meet us at SBC SUMMIT 2025⚡
iGamingLisbon, Portugal
25th – 26th SeptemberSPiCE Central AsiaiGamingTashkent, Uzbekistan
October
15t – 16th OctoberSBC Summit TbilisiiGamingTbilisi, Georgia
23rd – 24th OctoberScandinavian & Nordic Gaming ShowiGamingStockholm, Sweden
November
3rd – 6th NovemberSiGMA Europe 2025

Meet us at SiGMA Europe 2025⚡
iGamingRome, Italy
5th – 7th NovemberSPiCE InternationaliGamingSeoul, South Korea
13th – 14th NovemberiGaming Crossroads SummitiGamingTashkent, Uzbekistan
30th November – 2nd DecemberSiGMA South AsiaiGamingColombo, Sri Lanka
December
3rd – 4th DecemberiGaming DACH SummitiGamingVienna, Austria

Conclusion

Now that you have the up-to-date list of all 35+ iGaming conferences taking place in 2025, you can make an educated choice on which one to visit this year! In case you desire to meet RichAds team at one of them — make sure it’s listed in our calendar by the big red button below!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post List of the best 35+ iGaming events & conferences in 2025 appeared first on RichAds Blog.

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13 examples of сreatives for Gambling in Thailand https://richads.com/blog/13-examples-of-creatives-for-gambling-in-thailand/ Tue, 07 Jan 2025 18:01:00 +0000 https://richads.com/blog/?p=61919 Who gambles in Thailand? Target audience explained Before providing real examples of Gambling ads for Thailand, we’ll explain the target audience of the region. Gamblers in ThailandAge: 18-24 years oldGender: maleDevice: mobile, AndroidMotivation: entertainment, income boost As you can see, for Thai audience you can test different parameters, in terms of age you can test […]

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Who gambles in Thailand? Target audience explained

Before providing real examples of Gambling ads for Thailand, we’ll explain the target audience of the region.

Gamblers in Thailand
Age: 18-24 years old
Gender: male
Device: mobile, Android
Motivation: entertainment, income boost

As you can see, for Thai audience you can test different parameters, in terms of age you can test two groups, from 18 to 24 as well as from 25 to 34, what comes to gender, we’d recommend testing different approaches as the gap between genders is not that huge, so don’t focus only on men.

As for devices, it’s better to concentrate on mobile, while the preferable OS for Thai people is Android. 

Source: start.io

Most popular casinos and payment methods in Thailand

Before making the best Gambling ads creatives in Thailand, it is vital to know the most popular casino brands and payment methods, as you can mention them in creatives, especially if the brand is on hype, and payment methods are really widespread.

Top casinos in Thailand

  • bet365
  • Dafabet
  • BK8
  • 188bet
  • Asianbookie

In terms of payment methods, obviously, most common include cards like Visa and MasterCard, also wire transfers. Localized payment methods include e-wallets like TrueMoney, Rabbit Line Pay, and PromptPay as well as PayPal.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Sales funnel for Gambling advertisements in Thailand

Gambling ads usually have a basic sales funnel, yet elements may be different, depending on the chosen source of traffic. 

For instance, if you choose push ads, the funnel will be longer and include creatives, while for pop ads there can be two elements — a pre-landing and a lander.

3 elements of a sales funnel

  • Creative. The first and most crucial element for push ads, it aims at grabbing the attention of the potential customer.
  • Pre-landing page. This is the second stage of the funnel, the main purpose of it is to engage a user by elements like gamification, inspiring them to go to the landing page.
  • Lander. Final element, it is needed to make the user register and pay the deposit amount, needs to be simple and do not overload the user with info. 

We have made a compilation of 13 Gambling creative ads for Thailand, including push creatives, landers and pre-landing pages that will help to boost your CTR.

9 top Gambling push ads examples for Thailand

Let’s start step by step, first we’ll have a look at the push ads creatives for Thai audience that will bring you conversions.

9 Gambling ad copy examples for Thailand

  • Brand name usage
    Including popular brands and the titles of well-known games will attract players who are already active in casino gaming and want to try new and exciting games.
  • Showing exact figures
    Showing the exact figure of the bonus or possible jackpot amount appeals to individuals who want to make money fast. This is an effective method of attracting more players, so don’t forget to use it!
  • Adding attractive images
    From pretty women—be they gorgeous Thai models or anime characters—to other flashy, eye-catching images, several visual attention-grabbers can be employed to gain the attention of your masculine audience. This method may prove even more effective when presented with a bonus or brand name to emphasize your marketing campaign.
  • Showcasing variety of games
    Highlight a variety of slot games your provider offers. Visuals can be used to communicate this, but also consider gamification elements for the entertainment seekers.
  • Explaining payment options
    In areas where Gambling is not necessarily legal, it is important to boast secure methods of payment. Players should feel secure in knowing they can game safely using a payment option they trust.
  • Localization
    Use culturally relevant text and images that are appropriately localized. Utilize national symbols and mascots for good luck to draw the right audience and make it relatable to them.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

  • Famous sportsmen mention
    Create the most compelling content for your push notifications in cooperation with popular sportsmen. This may include messages where athletes share their favorite betting tips or some thoughts on upcoming games. Such popularity and credibility will help you attract the attention of fans and make them more active on your platform.
  • Fan engagement campaigns
    Make creatives that involve famous sports teams and ask their fans to participate in betting on their favorite teams. For example, you can have a “Predict the Score” contest where users can get huge money prizes for correctly predicting the outcome of a game featuring popular teams. This does not only drive attention but also builds a sense of community among fans as they drive to your gambling platform.
  • Apply cultural relevance
    Use Thai popular festivals like Songkran and Loy Krathong in your creatives and offer bonuses tied to the holidays. Create bright visuals that reflect these traditions to engage the audience

Important: if you have zero ideas for creatives, you can deposit $500 and get a personal manager at RichAds who will make them for your offer for free and even localize them!

Pre-landers for Gambling in Thailand: best examples

As we’ve mentioned before it’s crucial to make the customer engaged via the pre-lander, and there are many ways to do it properly, yet we can highlight two most common ways to do it for the Thai audience.

The easiest and most common way is to create a win-win pre-lander where a user will 100% get a bonus for the first deposit, or any other freebie, it also could provide a snippet of the game on your website.

One more idea is to show games and promotions on a pre-landing, not a full game catalogue, but just the juciest promos and hottest games. This will inspire them to click and register, as simple as that!

Top landing pages for Gambling offers in Thailand

The secret behind landers for top online casino ads in Thailand is simplicity and user friendliness. We’ve looked through the best converting landers and can provide you with two examples.

  • Mention popular payment methods and games.
    Potential clients will not waste their time looking for specific payment methods or desired games, everything shall be obvious and as user friendly as possible, respect users and do not hide main info.
  • Make the lander colorful and collect all discounts on a visible place.
    Most often new users look for special promos and some discounts before starting to work with the platform, use it to your advantage, by mentioning them on the lander. For the Thai audience, you can also use sexy pics of anime characters or beautiful girls on the lander.

Conclusion

Now you know all about really working Gambling creatives for Thai audience, go ahead and use them in your ad campaigns now!

Launch your Gambling ads via RichAds and get increased revenue effortlessly!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post 13 examples of сreatives for Gambling in Thailand appeared first on RichAds Blog.

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Online Gambling affiliate marketing guide for beginners https://richads.com/blog/online-gambling-affiliate-marketing-guide-for-beginners/ Tue, 07 Jan 2025 10:17:00 +0000 https://richads.com/blog/?p=29083 In this affiliate marketing guide to the Gambling vertical, we’ll give you a brief introduction to affiliate marketing and explain how you can get started. We’ll cover the basics of gambling affiliate programs and provide some tips for successful launch. We’ll also cover everything from choosing the best casino brand to promoting your links effectively. […]

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As anyone in the online Gambling industry will tell you, affiliate marketing is a great way to earn revenue. But what exactly is it, and how can you get started?

In this affiliate marketing guide to the Gambling vertical, we’ll give you a brief introduction to affiliate marketing and explain how you can get started. We’ll cover the basics of gambling affiliate programs and provide some tips for successful launch.

We’ll also cover everything from choosing the best casino brand to promoting your links effectively. So, whether you’re just getting started or looking for ways to improve your performance, read on for all the information you need.


First, a brief explanation of affiliate marketing.

Affiliate marketing is a performance-based marketing style in which a business pays affiliates (sometimes called publishers and influencers) for each customer brought about by these people’s own marketing endeavors. In other words, you as an affiliate earn revenue by promoting products or services on behalf of another company. And there are plenty of opportunities to do so in the online Gambling industry.


The online Gambling industry is highly competitive, and affiliate marketing is a great way to stand out from the crowd. By promoting the right casino brand and using effective marketing techniques, you can earn a healthy commission and boost your overall revenue.

Why choose the Gambling vertical?

There are a lot of different categories out there. You can choose to focus on a specific product or service, or you can choose to focus on a particular industry or niche. One vertical that has been gaining a lot of attention lately is gambling.

There are a number of reasons why this vertical is proving to be so popular. For one thing, online Gambling is a very lucrative industry. Affiliates who are able to tap into this market can potentially earn a lot of money. Gambling is a high-traffic sector, with millions of people placing bets every day.

Additionally, the Gambling industry is growing at a rapid pace. More and more people are getting interested in iGaming, and this trend shows no signs of slowing down. This means that there is a lot of potential for reach and exposure. 

Finally, there are a lot of different ways to promote Gambling products and services. From online casinos to sports betting, there are plenty of opportunities and traffic sources for affiliates to get involved and earn increased payouts. 

If you’re looking for a potentially profitable and exciting affiliate marketing vertical, Gambling is definitely worth considering and testing. Now let’s dive deeper into online Gambling affiliate marketing.

Types of Gambling offers

Gambling has been a popular pastime for centuries, and the advent of online Gambling has made it even easier to enjoy. If you’re thinking about becoming an online Gambling affiliate, you’ll need to familiarize yourself with the different types of affiliate offers that are available. And there are several of these.

Based on subcategories

There are different types of affiliate offers available, and they can be broadly classified into five subcategories:

  • Casino Games

Casino Games present the chance to win big prizes through luck or skill. There are many different casino games to choose from, including slots and roulette.

  • Sports Betting

Sports betting is a popular way to gamble on the outcome of sporting events. There are many different sports that you can bet on, and you can choose from a variety of different bet types. Popular sports that people bet on are American football, soccer or football (not American), and basketball.

  • Poker and Card Games

Poker and card games offer the chance to gamble against other players rather than the house. This means that there is more opportunity for skilled players to win money. Poker and card games offer a wide range of stakes to suit all budgets.

  • Bingo

Bingo is a popular gambling game that is often associated with old ladies. However, bingo can be enjoyed by people of all ages, and it offers the chance to win small prizes relatively easily.

  • Lotteries

Lotteries offer the chance to win big prizes through luck. There are many different types of lotteries available, including scratch cards, draw games, and instant-win games. Lotteries offer the chance to win life-changing amounts of money.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Based on Program Payouts

There are two main types of online Gambling affiliate programs based on payout:

  • those that offer a commission on player losses,
  • those that offer a commission on player activity.

With a loss-based program, also known as a loss-leader program, affiliates receive a commission every time a player they’ve referred to the Gambling site loses money.

It is a revenue-share type of program wherein the affiliate gets paid an established share of the player losses, minus the fees. RevShare can range from 30% to 80% of player losses, depending on the company and affiliate offers.

In an activity-based program (also referred to as a CPA program), affiliates receive a commission in two ways:

  • based on first-time deposits (can be RevShare or fixed rate)
  • based on leads (fixed rate).

Both loss-based and activity-based programs are equally common, with some Gambling companies and Gambling-based affiliate networks using a combination of these two (a.k.a. Hybrid program).

Who is the potential audience of the Gambling vertical?

When it comes to the Gambling vertical, there is no one-size-fits-all answer to who the target audience is. However, there are some common demographics that are typically associated with this type of content. 

For instance, the demographic of the Gambling vertical is mostly male, between the ages of 21 and 35. They tend to be single, have some college education, earn a moderate income, and live in urban areas.

Older generations are a minority since they tend to prefer land-based and physical casinos. But because of the COVID-19 pandemic and remote work tendency that continues even in 2025, older generations also started engaging in online Gambling.

Note that gamblers are not necessarily men. Women gamble too.
Add some creatives to reach this audience. Show the winners or players. Photos of ordinary people are more welcome than models.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Gambling player behavior

Gambling is an activity that has been around for centuries. Though the methods and reasons for gambling have changed over time, one thing remains constant: the human desire to take risks in the hopes of winning big.

As such, understanding Gambling behavior is essential for anyone who wants to get the most out of their gambling experience. Ultimately, knowing how players behave can help you make more informed decisions when Gambling.

Types of players based on risk tolerance

Understanding one’s own risk tolerance is crucial for making wise decisions about how to promote offers. Players typically fall into one of two categories: those who are risk-averse and those who are risk-seeking.

1. Risk-Averse Players

Risk-averse players tend to be more conservative in their betting. Conservative players may not win as often but they are also less likely to lose large amounts of money.

If your audience falls under this type of player, it would be best to send them CPA-based affiliate offers so that you won’t lose in the long run (in case the program you are enrolled in also deducts player winnings).

👈vs👉

2. Risk Seekers

Risk-seekers, also known as aggressive players, are more likely to take risks and bet heavily. Aggressive players may be more successful in some games, but they also run the risk of losing more money. 

For these types, you would do well to promote affiliate offers with recurring payouts or loss-based programs.

Types of players based on experience

The players’ behavior is also influenced by their level of experience and expertise.

Novice gamblers are often more cautious than experienced gamblers, who tend to be more confident in their abilities. A player who is unfamiliar with the rules and strategies of a game is at a disadvantage compared to a player who knows the ins and outs of the game.

If you want to earn more, your best bet would be to target novice gamblers. This means finding new audiences unfamiliar with online Gambling and then convincing these first-time players to bet online via impulse.

Types of players based on playing frequency

Most online Gambling players can be classified into one of three categories based on their playing frequency.

  • Casual
    The first category is casual players who only gamble occasionally. They may play a few hands of poker with friends or place a bet on the Super Bowl, but they don’t make Gambling a regular habit.
  • Regular
    The second category is regular players who gamble frequently, but not necessarily every day. They might visit a casino once a week or place a few bets online every day.
  • Hardcore
    Finally, there are hardcore gamblers who are addicted to Gambling and can’t go more than a few days without placing a bet. They may spend hours at the casino or Gambling online every day.

While there is some overlap between these categories, most players fall into one of these three groups.

It really varies from person to person. But one thing is for sure: because there are no physical casinos to go to (and no travel expenses), online Gambling is much more convenient than its offline counterpart.

This probably explains why the industry is growing so rapidly. More and more people are discovering the joys of Gambling from the comfort of their own homes. And with so many different games and sites to choose from, there’s always something new to try.

When is the best time to run online Gambling offers?

There’s no simple answer to the question of when or what time of year is best to run online Gambling affiliate offers. A variety of factors come into play, including the type of Gambling product being promoted, the target audience, and the current trends in the industry.

However, there are a few general tips that can help to maximize the effectiveness of any Gambling affiliate campaign.

First, it’s important to consider the seasonality of the Gambling industry. For example, sports betting is typically more popular in the fall and winter months, when there are more major sporting events taking place. Make sure you are updated with major sporting events such as the Super Bowl or the World Cup.

Conversely, casino games tend to be more popular in the spring and summer months.

You’ll want to avoid running the offer during times when people are likely to be spending money on other things, such as during the holidays. Instead, focus on times when people are more likely to have disposable income, such as during summer vacations or after getting their tax refund.

As a result, it’s often advisable to tailor Gambling affiliate offers to match these seasonal trends.

Second, it’s also important to consider the time of day when promoting Gambling products. If you’re targeting casual gamblers, you’ll want to run your offer during periods when people are more likely to gamble, such as after work like evenings, or during weekends.

However, if you’re targeting serious gamblers, you’ll want to run your offer during times when they’re more likely to be actively seeking out new gambling opportunities, such as after a big loss or during a dry spell. 

Finally, it’s also worth keeping up with current trends in the Gambling industry. For example, mobile gambling is currently one of the hottest trends on the market. As a result, running mobile-specific Gambling affiliate offers can be an effective way to reach a wider audience.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to choose geo for a Gambling offer?

Because Gambling is illegal in many parts of the world, it can be tricky to know where to target your offers. There are a few key factors to consider when choosing which countries to target for your Gambling affiliate offers.

  • First, you’ll need to make sure that online Gambling is legal in the country.
  • Second, you’ll want to look at the population size and density — after all, the more people there are in a country, the more potential customers there will be.
  • Finally, you’ll want to pay attention to the average income level in the country; while wealthier citizens are more likely to gamble, they also tend to be savvier about online scams, so you’ll need to make sure your offer is high-quality and trustworthy. Several Tier 3 countries are rising up as great choices for casino and betting offers as they have not been exposed to such offers in the past.

With these criteria in mind, some good countries to target for Gambling affiliate offers include India, Indonesia, Canada, some parts of Europe, the USA, etc.

All of these countries have large populations, high incomes, and legal online Gambling industries. So if you’re looking to get started in gambling affiliate marketing, these are some good places to start.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

What kind of traffic works best for Gambling offers?

Just about any type of traffic can work well for gambling affiliate offers. However, there are a few types of traffic that tend to perform particularly well.

Push ads

With Gambling, timing is everything. A split-second decision can mean the difference between winning and losing — so being able to reach potential gamblers in real-time is a huge advantage. That’s where push notifications come in.

When it comes to gambling offers, push notification ads are often the most effective. There are a few key reasons for this.

First, Gambling can be a very impulse-driven activity. People often make decisions based on their emotions rather than logic, which means that they’re more likely to act on an offer if they see it at the moment.

Second, push notifications are highly personal and interactive. They grab people’s attention in a way that other ads simply can’t, and they allow people to respond directly to the offer. 

Finally, with more and more people carrying their phones with them everywhere they go, push notification ads are an increasingly effective way to reach a wide audience. So if you’re looking to make a killing in the gambling industry, make sure you’re using push notification ads.

Pop ads

Pop ads are a type of online advertising that has been proven to be effective for Gambling offers. There are a few reasons why pop ads work well for this type of offer.

For one, pop ads are highly visible and can’t be missed by viewers. They are also often placed on websites that receive a lot of traffic, so there is a good chance that potential customers will see the ad.

Also, pop ads are relatively inexpensive, so they are a good option for companies looking to reach a large audience without spending a lot of money.

Given all of these factors, it’s no surprise that pop ads have become one of the most popular types of online Gambling advertising formats.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Direct click ads

Direct click ads are essentially domain redirects. They are also called zero-click ads which means the user doesn’t need to click on anything for the ad to show up.

These types of ads work great for casino and betting offers because the ads show up on a full page. The user will surely be able to see the ad, whether he likes it or not.

The first few seconds are therefore crucial, so you must pose an irresistible offer to convince the user to read further or do what your CTA says.

Native ads: bonus format to test

Being not that popular as other formats, native ads do have a couple of advantages when it comes to Gambling offers. Basically, these types of advertisments are integrated in a website so naturally that they look like ordinary articles, so users find it hard to identify the marketing podtext.

They do not annoy users in any way and are really effective in overcoming the so-called banner blindness, they overcome any AdBlocks easily, and that’s the main pros for any marketer.

Furthermore, native advertising boosts the brand reputation, as such ads have no intention to interfere with your potential client’s personal space, which is usually a drawback when we speak about other formats for Gambling offers.

native ads for Gambling

How to find and select the best Gambling offers?

Anyone who’s spent any time looking for online gambling offers knows that there are a LOT of them out there. How do you know which one to choose? Here are a few things to keep in mind that will help you make the best decision for you and your website.

The first thing to consider is what type of offer you want to promote. Are you looking to promote a casino, sportsbook, poker room, bingo, or lottery? Once you’ve decided on that, you can start narrowing down the options.

Next, take a look at the terms and conditions of the offers. Some important things to look for include the requirements for generating a commission (including the type of traffic that’s allowed), how often commissions are paid out, and whether there are any negative carryovers. Make sure you understand everything before moving on.

The list of the best gambling offers at RichAds:

  • Brazino,
  • Crazy Time,
  • bonusbet,
  • shinqueen,
  • 1win,
  • Teenpatti,
  • red88.

Finally, look into what brands have seen success in specific countries. Here are some examples of geo and offer combinations based on RichAds’ experience:

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Primary strategies to promote Gambling niche (with sample creatives)

Gambling is a huge and very competitive industry. If you want to be successful in the Gambling niche, you need to have a plan. Here are some primary strategies that you can use to get ahead of the competition:

  • First, you need to craft exciting ads that promise high entertainment value.
    Remember that your landing page is the first thing that potential customers will see when they click on your affiliate link.

It’s important to make a good first impression! Be sure to include a strong headline, compelling copy, and an enticing call to action.


gambling ads affiliate marketing

Some of the best-performing landing pages usually utilize a sample of the game such as slots or spinning wheels. Engaging with these games encourages users to play even more when they have fun. Also, you can use additional spins or bonus playing money as prizes. You can urge them to register to claim their prizes.

  • Second, tap on the tendency of people to buy or subscribe on impulse.
    This is especially useful for novice players as you can easily convince them to sign up with the promise of great winnings or big bonuses.
best gambling ads

gambling ad copy

  • Third, utilize storytelling.

When it comes to gambling, everyone loves a winner. And that’s why stories of big wins can be so convincing. After all, if someone has won big, then it must be possible to win big too, right?

Studies have shown that when people hear about others winning large sums of money, they become more likely to buy lottery tickets themselves. In fact, even simply reading stories about lottery winners can lead people to believe that they, too, have a chance of hitting the jackpot.

Stories are very powerful when it comes to convincing audiences to not just register, but also deposit money in order to win big.

top gambling creatives

By following this affiliate marketer’s guide to online casinos, you can start promoting your Gambling offer effectively and profitably.

Find more guides on how to run Gambling ads on specific geos

If you’re looking for more specific guides about affiliate marketing gambling on your chosen GEOs, we got you covered!
Find our reports list below.

Gain Gambling insights via RichAds YouTube channel

If you’re curious how to enhance your Gambling campaigns and get them to a totally new level, make sure you get acquianted with RichAds tutorials on YouTube.

There you can find:

  • Interviews with industry experts in online casino affiliate marketing,
  • Webinars on iGaming and other verticals,
  • Podcasts and tutorials for affiliate marketers.

Summary

By following this affiliate marketer’s guide to online casinos, you can start promoting your gambling offer effectively and profitably. You can also compare different traffic sources in the article about the best gambling ad networks in 2025.

We hope that this affiliate marketing guide for gambling has given you a good starting point and some ideas on how to get started in this exciting industry. Remember, always do your research before signing up with any program, and be sure to read the terms and conditions carefully. With a bit of luck and some hard work, you could be on your way to making some serious profits in no time at all!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Online Gambling affiliate marketing guide for beginners appeared first on RichAds Blog.

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Top traffic sources for running Gambling campaigns in Indonesia https://richads.com/blog/top-traffic-sources-for-running-gambling-campaigns-in-indonesia/ Mon, 06 Jan 2025 16:58:00 +0000 https://richads.com/blog/?p=61939 RichAds ad network team has compiled a top of three traffic sources for Gambling campaigns in Indonesia and tips on working with them in the article.  Why don’t all the Gambling traffic sources work well in Indonesia? When it comes to casino traffic sources in Indonesia, affiliates face several restrictions due to the laws of […]

The post Top traffic sources for running Gambling campaigns in Indonesia appeared first on RichAds Blog.

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RichAds ad network team has compiled a top of three traffic sources for Gambling campaigns in Indonesia and tips on working with them in the article. 

Why don’t all the Gambling traffic sources work well in Indonesia?

When it comes to casino traffic sources in Indonesia, affiliates face several restrictions due to the laws of the region.

The thing is that all Gambling activities are completely illegal in Indonesia, yet it’s really hard to track for the government. The same applies to Gambling ads in the region, there are restrictions and bans when it comes to promoting casino ads.

Especially, when it comes to Facebook and Instagram — only last year Meta banned 116k Gambling ads, so if you’re into social media traffic sources, your marketing strategy shall be completely different for the region.

Don’t be scared — RichAds team knows all about loyal Gambling promotion and zero bans traffic sources, all of them will be listed below!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Best traffic sources for Gambling in Indonesia

How to find the right traffic sources for Gambling offers in Indonesia? Easy — there are three of them, according to RichAds data.

We can see it from the real experience of our clients. Each month we update the GEO and verticals reports and see that these three sources prevail for Gambling in Indonesia and not in vain! 

Let’s see why and what are the pros of push, pops and innovative Telegram ads for Gambling in Indonesia!

1. Telegram ads

It’s a brand new ad format presented in RichAds advertising network, native ads in Telegram mini apps. It looks like in-page push ads or push ads, if you apply a banner. They consist of an icon, a banner, and accompanying text. 

An example of Telegram ads at RichAds

This unique format is available only on our platform and does not cross with the official Telegram ads. These ads appear in mini applications, mostly in clickers and look as native as possible.

The key advantages of the advertisement of Indonesian Gambling are the fact that the format is innovative and reduces banner blindness to zero. Though official ads usually get banned under the moderation policy in Telegram, this very type of ad easily overcomes any restrictions, so you can use any wording or creatives.

The price starts from $0.02 per click. An affiliate can easily create their own campaigns and ask managers for free whitelists and creatives.

2. Push ads

Old but gold push ads also work really well for Gambling offers in Indonesia. The main pros is that the advertising method gives complete freedom in the usage of creatives and landing pages and thus is practically impossible to get banned.

Moreover, push traffic is generated from real users who allow notification subscription, which means this ad format is more engaging. Apart from that, the setup is really easy, and the format is proven by time — it has a really high CR for Gambling, check out one of the real cases here

According to the latest data of RichAds team, this ad format worked just great for online casino ads in Indonesia. The price is also pretty low, starting from $0.04 per click for the region.

3. Pop ads

This is one of the easiest ways to begin advertising Gambling services in Indonesia — you just need a link to a casino landing page and minimum targeting is required.

It also has the most loyal content policy ever! This kind of traffic can be regarded as “annoying,” but it might play into hands for Gambling promotions because players make impulsive decisions really often.

Pop ads are very obvious to the viewers and difficult to ignore. They are commonly shown on busy websites, whereby this increases the chances of potential customers seeing them.

Besides, pop advertisements are rather cheap, which is also a great plus for any business willing to reach an enormous audience and not spend too much money, this is the cheapest option that is possible with RichAds. You can also compare different options in the article about the best gambling ad networks in 2025.

Tips for creating Gambling campaigns in Indonesia

Now you see that there are several sources that are perfect for launching Gambling offers in Indonesia, let’s see how to do it properly and with maximum outcome!

6 tips to maximize CR from Gambling ads

  1. Design 5-10 unique creatives for wide audience
    You need at least five different unique creatives for an iGaming ad campaign, or several landers for pop ad format to be able to make A/B testing correctly, you better create separate campaigns for different LPs to test various approaches. In case you have 0 ideas, just contact your manager to get creatives for free!
  2. Segment campaigns by device
    Segmenting your ad campaigns, depending on the device like mobile or desktop, has several reasons in RichAds. For one, CPC and CPM can differ much, even within one campaign, which complicates the optimization a lot. Furthermore, creatives can be different depending on the device as well.
  3. Start campaigns with Premium sources
    Launching your ads on premium sources is the most efficient way, especially when trying to promote casinos. This category consists of very effective and proven sites that always promise great results. The conversion rate from these sources tends to be better; thus, these should be the starting point one must consider before other groups such as standard, remnant, and new sources.
  4. Automate your optimization routine
    Our system supports automated optimization with a variety of features. The Automated Rules can whitelist and blacklist your traffic sources according to your settings. Besides, the Micro Bidding allows setting the individual bids for the separate targeting options-for example, for sources which perform worse. Seek recommendations from managers on effective sources and settings!
  5. Test motivated and premium audience for Telegram ads.
    We allow to target exclusively Premium users for higher profitability. However, this may result in lower volumes, so it is recommended to run two separate campaigns, one targeted at regular users and the other at Premium users.

    Same thing goes for segmenting between motivated vs. non-motivated audiences: you can never be sure which audience will have the most conversions, so it always makes sense to create a couple of different campaigns to target those groups and to find out which performs better!
  6. Approach managers for hacks and tricks.
    Besides, if you deposit at least $500 into your RichAds account, you’ll get a personal manager to help you in setting, launching, and optimizing campaigns, and giving whitelists for free. Such managers will make sure that the best rate is indicated and daily budgets changed in conformity with this. 

Conclusion

Now you know all about the best traffic sources for Gambling in Indonesia and can easily promote such offers with maximum efficiency on push, pop and Telegram ads.

Get free from bans and restrictions with RichAds and launch your most profitable ad campaign today!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Top traffic sources for running Gambling campaigns in Indonesia appeared first on RichAds Blog.

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