Clicker games monetization at RichAds: pros and eligibility 

Monetizing your Telegram Mini App (TMA) is a game-changer—literally, in this TMA clicker game case study you’ll learn how much! 

Before getting down to RichAds pros, let’s discuss how ads in mini apps will look like on the platform. Globally, there are four ad types to choose from — push-style ads, embedded banners, interstitial and video ads.

• Push-style ads.
  Resembling conventional push notifications, this format includes an icon, title, and brief text, all of which are tappable and which integrate natively into the user experience.
  
• Interstitial banner.
  A static full-screen image with a title, description, and call-to-action button—a great way to deliver impactful yet non-intrusive messages in TMAs.
  
• Interstitial video.
  A full-screen video ad designed to capture the user’s attention, accompanied by a headline, brief message, and customizable button for additional interaction.
  
• Embedded banner.
  A non-animated image placed organically within a mini app’s UI, designed to blend in with the app design while including a direct link to the offer.

But why choose RichAds for Telegram mini app publishers? Let’s see!

Here are a few reasons why it is worth considering:

• No audience size cap.
  Whether you are just starting out or you already have millions of users, you can become a RichAds publisher.
• Above-average payouts.
  Click-based revenue starts at $0.015 and is paid NET 15.
• No tech hurdles.
  Seamless integration with no need for backend coding or extra paperwork.
• Immediate global advertiser access.
  RichAds connects you with a vast inventory of pre-screened advertisers and automatically switches ads.
• Total ad format control.
  You get to choose how, where, and how often the ads are shown—interrupting your user experience not at all.

Who can monetize a TMA at RichAds?

Literally any publisher.

No matter what size, GEO, or theme is your TMA, you can start monetizing your app with RichAds! What’s more, you can choose any ad vertical, ask for customized design and choose ad frequency.

Below we’ll share the details, stay tuned!

Case Study: customization + monetization of a clicker game

A tap-to-earn clicker game on Telegram, which had been running without any form of monetization at first, partnered with RichAds to experiment with ad revenue potential. 

The result? A clean, completely customized integration that generated over $18,000 in just 20 days.

Step#1: TMA initial info collection

RichAds team discovered a clicker game while scouting for prospects in the TMA niche. After an intro call, the game’s team admitted they’d never experimented with ads—but were intrigued by the possibility of simple monetization without compromising on app design.

Step#2: Customizing ads for optimal results

Since the developers themselves were not familiar with in-app ads, they emphasized the importance of keeping the user interface smooth and uninterrupted.

RichAds complied by offering a tailored integration that gave the game team full creative liberty. Our team made customized ad design, frequency as well as placement to fit into the TMA interface natively by making a customized code specifically for this clicker.

Key changes made:

• Ad format.
  Chose push-style ads to integrate into the app’s operation, without interrupting user experience.
• Placement.
  Strategically placed ads in the rewards section to motivate users, with visibility optimized through centering the banner.
• Design.
  Fonts and colors were tweaked to match the native appearance of the game.
• Frequency.
  Rotation of ads was set to refresh every 8 seconds, displaying new content without flooding users.

Using RichAds’ simple integration script, these changes were implemented quickly without the need for backend modifications.

Step#3: Clicker game case study results analysis

Once live, the campaign exceeded expectations in both revenue and engagement.

Once ad setup was adapted to the app’s requirements, it was integrated successfully into the RichAds platform as a new source of traffic. Monetization testing was set for 2–3 weeks, with estimated click earnings of $0.015–$0.025.

The developers of the game aimed for modest revenue of $5,000 based on audience size and minimum click rates. Instead, they achieved a whopping $18,357 in a mere 20 days!

So how did they manage to achieve excellent performance? Intelligent customization is the answer. Ads were carefully placed for visibility without disrupting gameplay. With performance high, RichAds advertisers began bidding higher for premium placements—pushing average click revenue to $0.0227.

By the end of the trial, the app was generating over $900 a day, more than enough to fund continued growth and attract new players.

Conclusion

This clicker game monetization case proves that with the right partner, even casual TMAs can be turned into money-generating platforms — without sacrificing design or UX.

So, if you’re running a Telegram Mini App and haven’t explored monetization yet, now’s the time. The tools are simple, the support is hands-on, and the results speak for themselves.

Become a RichAds publisher today and start monetizing smarter!

The post TMA Monetization Case: Telegram Clicker Game with 18k Revenue appeared first on RichAds Blog.

Good news!
RichAds team launched a brand-new Telegram channel for publishers, and it’s packed with tips, updates, and everything you need to monetize your traffic. If you’re a publisher, this is your sign — go subscribe @RichAds_TgAds!

Case study: $4482 with RichAds and +21% on a referral program for a TMA owner

Before sharing the details of our referral, let’s see a real Telegram owner case study. 

Telegram mini app: casual game
Monthly audience: 320K
Revenue in a month: $4482.36
Revenue from a referral: $956.75

A casual game owner connected with us on the 2d of November with the desire to monetize his Telegram mini app. His product was a casual game with 320k monthly users, after a month of collaboration with RichAds Publishers, his revenue got to $4482.36.

After the successful case study of Telegram monetization, the client told us that he is an active participant of the mini-app builders community. RichAds Publishers team offered him a referral program, which is beneficial for all participants. 

The game owner could get a nice bonus and his colleagues would get superior advertising service, while RichAds would get even more happy clients 

During November, he managed to bring 3 mini apps owners in total, 150k, 810k, 900k monthly active users each. As of now, he already got payment of $956 for November and will get payment for December in January.

This way he increased his earnings by more than 21% with our referral program, and anyone can do it easily!

The client is really happy now and looks forward to future payouts and collaborations, his sincere feedback is below. 

Wanna reproduce the Telegram mini apps case study and maybe earn even more? Read about our referral program conditions and participate to boost your earnings effortlessly!

RichAds Publishers referral program for mini app owners: main details

Let’s see how to actually participate, who can do it, main conditions and how the payouts are calculated.

Who can participate in RichAds Publishers referral?

• Users who are active publishers at RichAds (referrer) can give their unique referral code to new users.

• Users who have never previously had a RichAds publisher account (referral) can receive and apply a referral code.

How to participate in RichAds Publishers referral?

1. Current publisher (referrer) contacts the manager for a personal referral code.
2. Then, the referrer gives his personal code to a new client who doesn’t have a publisher’s account on RichAds. 
3. Finally, the referral enters a personal code in the “How did you hear about us” field when creating his profile.

Conditions and payouts of RichAds Publishers referral

Now that you understand how to become eligible for the referral program, let’s see what the actual conditions are and how the payouts are calculated.

Main referral program conditions 

• The referral bonus is credited to the referrer’s balance.
• The referral code is unique for each active publisher, but it can be used multiple times for several referrals.
• A referral can use only one code of only one referrer. If multiple referral codes are added, the referral bonus will not be received by any of the participants.
• The referral registers on his own and inserts the code, contacting the managers only for setup or technical issues. If the referral registered but only after the “sale“ by the managers, no referral bonus is awarded.

• The bonus is given only to referrals who use advertising in Telegram mini apps and only for earnings from TMA.

Bonus calculation and payouts

• The referrer receives from 5% to 10% of his referral’s earnings for the first full 30 days of working with one or more advertising formats in Telegram mini apps.

• The referral bonus is credited on the first day of the month (if it’s a day off, then on the next business day) for referrals earnings of last month to the referrer’s publisher account balance on the RichAds platform.

• The bonus percentage is determined depending on the referral’s earnings for the first 30 days, a referrer can get up to 10% from his income.

Important: Publishers are not allowed to create multiple accounts!

Those are the basics of RichAds referral program that can help you boost earnings as a Telegram mini app owner without any effort!

Conclusion

As you can see, boosting your income via RichAds Publishers can be done not only via monetization with ads but also using our simple and transparent referral program.

Go ahead and register at RichAds Publishers to make your Telegram mini app an endless revenue source!

The post Case study: How to boost the ad revenue by 21% via RichAds mini-app referral program appeared first on RichAds Blog.

If you’re an owner of Telegram games in Mini Apps, looking for ways to earn money on your project, then we have a top offer for you — becoming an ad publisher at RichAds!

In this article, we will share how to make money with Telegram games ads at RichAds TMA monetization platform by the example of our client’s case with $11000+ revenue in just 28 days!

Case study details: challenge with earning money on Telegram games

Our client Andrew P. is an experienced entrepreneur in the gaming industry, recently turning his attention to web applications. Initially, Andrew and his team were planning on developing a casual web game based on ‘match-three’ mechanics. With the sudden rise of Telegram Mini Apps and money earning games, they decided to follow the hot trend and made a tap-to-earn clicker. The point was allowing users to tap a few times per day, increasing engagement and regular involvement rate.

After the launch, Andrew and his team worked on promoting the app with paid motivated traffic and various referral programs so users could invite friends. By the time their app was on for over 5 months, it reached about 1 million users monthly. The team was considering monetizing the project to reinvest the money on promotion, including the in-app advertisement placements. But almost all of the options implied severe changes to the interface, time-consuming negotiations with every single advertiser and annoying formats.

Eventually, we at RichAds found Andrew’s app on a listing of top tap games in Telegram and contacted him regarding becoming a publisher for our ad format in Mini Apps. But what could we offer?

Good news!
RichAds team launched a brand-new Telegram channel for publishers, and it’s packed with tips, updates, and everything you need to monetize your traffic. If you’re a publisher, this is your sign — go subscribe @RichAds_TgAds!

Quick overview on how to make money with Telegram games in Mini Apps at RichAds

Recently, at RichAds platform a fresh advertising format was released: native ads in Telegram Mini Apps. It allows marketers to launch advertisements that are shown to users in Mini App windows, hovering above the app window with a small banner consisting of an icon, short title and description, overall looking like in-page notifications. Basically, these ads appear to apps’ users according to set targeting parameters across integrated publishers.

Case study details: solution with Mini App monetization

After exploring the format and some tests run, Andrew agreed to join and we started to gather specifics on the app and ad preferences. Here’s the info we started off with:

• Audience’s regions: globally, but mostly the USA, Germany, CIS (like Ukraine);
• Payout type: per click on ads, the starting point was at ~$0.012;
• Initial goal: reinvesting for paid motivated traffic to promote the app;
• Preferences: all affiliate marketing verticals allowed, except for 18+ content; banner colour adjustment to match the interface; moderate ad frequency (new banner per 8 seconds;
• Approximate duration: up to 1 month, considering mid-term results.

Overviewing the earnings

The first day of full work was very surprising for Andrew: about $257 daily revenue!

Due to the high demand and really good CTR on the ads at Andrew’s app, advertisers began competing for the converting traffic source by raising bids to get prioritised placements. Even though the starting payout per each click was estimated at ~$0.012, it grew quickly.

During the period of being a publisher at RichAds, Andrew was constantly in touch with our manager, discussing the mid-term results and best practices. He shared that while making the money with ads in the Telegram game, Andrew started buying motivated traffic to acquire more audience. Apparently, the cost of motivated traffic were 4-6 times less than he received from the ads, so he managed to quickly acquire +70% in audience!

Soon, the community growth started showing results and the more advertisers competed for ad placements on his tap clicker — the higher the bids were getting — the more he earned daily! During the 28 days, the daily earnings from the ads in the Telegram game were constantly increasing, while the active player acquisition phase started on the 10th day. Eventually, Andrew reached the average payouts of $563 daily, while the overall profit from ads exceeded the motivated traffic expenses by 480%!

Useful information:
At RichAds the payouts to publishers are conducted every two weeks with the minimal withdrawal amount of $10 for online wallets like Capitalist, Payoneer, PayPal, etc. Alternative cash-out options can be discussed with managers.

Results on earning money with advertisements in Telegram games

After 28 days of being a publisher at RichAds, Andrew earned on the ads from his Telegram game $11,589.26 in total! It was enough not only to acquire new users for the app, but also to further develop the project and even start working on a new one.

At the end, Andrew was obviously very pleased by his experience of being a publisher at RichAds, valuing insights and profits gathered.

Conclusion

With the Mini Apps and sudden popularity of tap-to-earn clickers, making money with Telegram games began a very demanded opportunity, especially for the app owners. While many monetization options with ads lack elegance, require a technically challenging process of integration and don’t necessarily cover the promotional costs, we at RichAds introduced a better way! Our client Andrew became a living proof of that as he managed to earn over $11k in just 28 days!

We at RichAds were the first among advertising networks to launch native ads in Telegram Mini Apps, providing both marketers and publishers with a convenient solution. Over 500 advertisers run campaigns at our platform across top verticals, while we’re open for a client-oriented approach on each side. Join RichAds as a publisher of Telegram ads in Mini Apps and start earning real cash right now!

The post How Telegram games earn money: Case study with $11000+ monthly profit appeared first on RichAds Blog.

How to monetize your Telegram mini app with RichAds: main conditions

Before getting down to real life examples and telegram monetization case studies, let’s see who is eligible to monetize their apps with us and how the ads will look like in your mini app.

Monetization conditions for Telegram mini apps owners 

• App audience size: any, from small to huge
• App theme: any
• GEO: any
• Advertisers: 500+ from various verticals, our own base of direct advertisers
• Payouts: CPC starts from $0.015
• Payment methods: e-wallets like PayPal, Capitalist and others, starting from $10. Bank transfers are available from $500, all payments made twice a month, yet special conditions can be discussed. Alternative payment methods are also available on request.

Until we start with Telegram mini apps revenue case studies, we’ll show how native ads in Telegram mini apps at RichAds will look like in your application.

Such native ads are really similar to in-page push notifications, they include an icon and text, appearing above the content, looking really non-disruptive for users. Such advertising doesn’t compete with official Telegram ads, and can be adapted to your app’s design really effortlessly with and set up with no backend integration needed.

3 case studies of Telegram monetization with RichAds

So, now you might be wondering how much I can actually earn with these Telegram native ads and how long will it take to get a decent profit?

We have answers and examples of publishers who managed to increase their income with 62k, 350k, and 1.3 million monthly users, all the Telegram case study details are below!

Case 1: an app with 350k audience

Main case takeaways: 
App: gaming, including puzzles and arcades
Monthly audience: 350k
Timing: one week
Profit: 569 dollars

The client with 350k monthly audience was looking for options to add monetization to the already existing rewarded ads scheme in the game app, but he needed the advertising to fit seamlessly into the app and not be too intrusive. 

RichAds team made a custom design, choosing styles and colors as close to the app as possible, and also, after testing many options in the testing mode, we found a balance between the desired profit and the “aggressiveness” of advertising.

As a result, he got $569 profit in just one week of work with RichAds advertisers, effortlessly and easily.

Case 2: an app with 62k audience

Main case takeaways: 
App: Utilities
Monthly audience: 62k
Timing: one month
Profit: 408 dollars

This was an Utilities mini app with a smaller monthly amount of users, it’s 62K. Initially, the app was monetized by a paid subscription, which gave access to the full app functionality. But the paid subscribers were less than 20%, so the client had the desire to receive more money from the application.

Native ads in Telegram solved the problem of earning more from the app, increasing the profit by 83%. Since the app is a developing one, it was important for the client to make a profit often. 

At RichAds, we have made an individual payment scheme for this client to pay him more often and adjust to his needs, as for now the monthly profit from the app reached $408.

Case 3: an app with 1.3 million audience

Main case takeaways: 
App: Trading game
Monthly audience: 1.3 million
Timing: one day
Profit: 304 dollars

This is the hugest app among all three, its audience is about 1.3 million and the theme is a trading game. 

Initially, the app was monetized by placing banners of individual advertisers. But there were several problems: most of their users were from European countries, and it was difficult to find advertisers there, as well as strict targeting allowed the app owner to put ads only for a certain audience, as a result, they monetized less than 10% of the users, spending a lot of time resources searching for profitable partnerships. 

With us, the owner no longer needed to look for advertisers as RichAds does all the work for app owners, and this client makes a profit from 95%+ of his audience, resulting in $304 daily profit!

As you can see, it doesn’t matter what’s the size of your app, you can easily monetize it with RichAds, without the need to look for advertisers, or do some specific backend integration, all will be done for you!

Conclusion

TMA monetization with RichAds is really easy and can serve as an additional income source, or receive money for obtaining new users, as CPC is higher than prices per click for a motivated audience.

This way you can not only gain money to get new users for the app, but also skyrocket your app’s ROI.

Go ahead, register at RichAds publishers and earn first income today!

The post Case study: how RichAds monetized 3 Telegram mini apps with over 1.5 million total users appeared first on RichAds Blog.