Tag: geo — RichAds Blog https://richads.com/blog/tag/geo/ All trends, tips, and e-books for advertisers and affiliate marketers Fri, 16 May 2025 18:46:15 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://richads.com/blog/wp-content/uploads/2021/09/cropped-logo-crown-512-32x32.png Tag: geo — RichAds Blog https://richads.com/blog/tag/geo/ 32 32 Top GEOs for Advertising in Telegram in 2025 https://richads.com/blog/best-geos-to-launch-telegram-ads/ Fri, 25 Apr 2025 16:40:00 +0000 https://richads.com/blog/?p=65076 How to choose the best geo for launching ads in Telegram? While picking the top geo to run advertising campaigns in Telegram, there are several nuances to consider. First of all is the type of Telegram ads you’re going with, as the response from the target audience might sufficiently vary depending on that. The next […]

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Very recently Telegram became the 2nd most popular messenger, having over 1 billion active users worldwide! But does that mean there are more trending geos for launching Telegram ads now?

In this article by RichAds ad network’s team you will learn what geos are the best for advertising in Telegram in 2025 and how to choose the right one for you!

How to choose the best geo for launching ads in Telegram?

While picking the top geo to run advertising campaigns in Telegram, there are several nuances to consider. First of all is the type of Telegram ads you’re going with, as the response from the target audience might sufficiently vary depending on that. The next one concerns the niche, since some regions might be less receptive to offers of particular categories in general. Additionally, you might want to consider the average solvency of the local audiences, so that allocated budgets would not exceed the expected profits.

Our RichAds platform offers launching ads in Telegram Mini Apps, a new promotional channel with over 70 million active daily users worldwide. The traffic mostly comes from casual and tap-to-earn games, so we’ve been carefully exploring the audience there and how they react to different kinds of advertisements. While compiling this top of the geos for Telegram ads we’ve established a highlighting system of important points to pay attention to:

  • Tier.
    Traditionally, geos in affiliate marketing are attached to a certain Tier, from 1 to 4, which might indicate average audience solvency, payout amount, traffic costs, etc. For example, the higher the Tier, the wealthier the country, thus higher payouts, but so is the traffic price accordingly.
  • The Mini App audience portrait.
    Such intel as the amount of the users, their average age, sex ratio can tell a lot about whether the geo is promising for launching Telegram Mini App ads. In fact, this is mostly helpful to determine the creative approaches for target audiences, since addressing the right group of the messenger users depends on knowing what they’re like.
  • Traffic cost.
    The average CPC and CPM bids are obviously important to look for, while examining a geo for Telegram ads in mini applications. At RichAds we use both payment models for TMA ad campaigns which depend on the selected creatives format: CPC for push-style, and CPM for interstitial banners, embedded banners and interstitial video.
  • Favoured verticals.
    Knowing what products gather the highest response from the local users is what can be a shortcut to choosing the geo, especially if you’ve already got the offer. In fact, you can check our regular reports on the best geos and verticals at RichAds, as each month we share up-to-date insights on traffic performance, including for our TMA ads format.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Top trending geos for launching Telegram Mini App ads in 2025

Initially, it’s worth mentioning that the response rate to ads in Telegram is definitely correlating with the overall messenger popularity in the exact geo, so we’ve considered that for this top. According to RichAds platform’s data, in 2025 there are currently 7 most trending geos for Telegram Mini App ads:

  1. India
  2. USA
  3. Indonesia
  4. Germany
  5. Nigeria
  6. Türkiye
  7. Brazil

Below, we provided a short review for each country we’ve rated the best for launching Telegram ads in, along with indicative creative examples!

1. India

It’s actually not that surprising that India gets a high placing among the best geos for promoting in Telegram, since almost 50% of its populace regularly uses the messenger! The average age in India is just 29 years, which makes it one of the youthful countries in the world and a perfect place to seek courage-driven audiences. In fact, local users are particularly responsive to iGaming ads, thus India remains one of the common-acknowledged top geos for promoting such, including in Telegram.

As India is considered to be a Tier 3 geo in affiliate marketing, it’s known for relatively low payouts, but appropriately low prices for advertising as well. At RichAds, the minimal CPC (cost per click) prices for starting Telegram Mini App ad campaigns in India will be from $0.035.

Highlights:

  • Tier 3;
  • Average audience: 18 to 30 years old, primarily males;
  • Traffic costs: CPC bids start from $0.035;
  • Favoured verticals: Gambling, Betting, Finance.

2. USA

Though the US doesn’t have the biggest number of Telegram users among the rest trending geos, it’s a guaranteed Tier 1 country. Relatively high payouts due to higher audience solvency make it perfect for trying out various verticals, and according to RichAds platform’s data the audience from the states responds well to Gambling, Betting, Media, Fintech and even E-Commerce. At RichAds you can launch an advertising campaign on Telegram traffic in the USA starting from $0.043 per click on push-style creatives format.

Highlights:

  • Tier 1;
  • Average audience: 18 to 44 years old, primarily males;
  • Traffic costs: CPC bids start from $0.043;
  • Favoured verticals: Gambling, Betting, Media, Finance, Trading, E-Commerce.

Target higher solvency Telegram users at RichAds!

Among the available parameters for targeting at RichAds you can find ‘Telegram Premium subscribers only’ which might limit the traffic, though can address the users with higher paying capacity. You can also turn targeting ‘Users with positive Wallet balance only’ (TON wallet) on to increase the chances to reach even more solvent users.
Targeting higher paying capacity users at RichAds ad network

3. Indonesia

This is another highly promising Tier 3 geo for promoting in Telegram, since roughly a 3rd of a 280 million Indonesia’s population actively uses it as a day-to-day messenger! Unlike many platforms like Facebook and Google Ads, TMA ads at RichAds function by our own moderation policies which are much more tolerant to iGaming, Fintech and E-Commerce categories, the best by response from Indonesian users.

The minimal CPC price for Indonesia, one of the best geos on Telegram traffic by costs also, would start from just $0.042 at RichAds.

Highlights:

  • Tier 3;
  • Average audience: 18 to 34 years old, equal male/female ratio;
  • Traffic costs: CPC bids start from $0.042;
  • Favoured verticals: Gambling, Betting, Finance, E-Commerce.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

4. Germany

Though DACH countries in general don’t exactly seem like possessing that many Telegram users, Germany is another consistent Tier 1 geo with very passionate audiences. While the highest profit comes from promoting the Fintech niche, particularly Trading, the local users are very responsive to iGaming and Media offers as well. In fact, Germany’s population is noticeably older by average, since its median age is about 45 years, thus providing a mature audience with the ability to maintain such hobbies as online casinos.

The minimal price per click for launching a Telegram Mini App ad campaign in Germany would be starting from $0.049 at RichAds!

Highlights:

  • Tier 1;
  • Average audience: 25 to 45 years old, primarily males;
  • Traffic costs: CPC bids start from $0.049;
  • Favoured verticals: Gambling, Betting, Finance, Trading, Media.

5. Nigeria

While for some it might sound surprising, but Nigeria is actually one of the best geos for promoting in Telegram, since reportedly half of its 227 million populace uses the app on a daily basis! This is also one of the youngest nations in the world with just a bit over 17 years old median age, justifying the local audiences’ high interest towards offers of online casino and financial platforms.

As Nigeria is a Tier 3 country in affiliate marketing, the means to advertise there are pretty affordable, while at RichAds the CPC bids for running TMA ads there start from $0.031

Highlights:

  • Tier 3;
  • Average audience: 18 to 30 years old, primarily males;
  • Traffic costs: CPC bids start from $0.031;
  • Favoured verticals: Gambling, Betting, Finance.

6. Türkiye

Another top geo from Europe, which doesn’t yet have the biggest number of users in Telegram, but nonetheless Türkiye is a significantly profitable Tier 2 region. Approximately, there are almost 10 million active users of the messenger, while the median age is somewhat 35 years. Regarding the response to ads in Telegram Mini Apps, the audience of Turkey is mostly interested in Gambling and Betting products.

The prices on Telegram traffic in mini applications for Türkiye targeting campaigns at RichAds are quite cheap, starting from CPC $0.036

Highlights:

  • Tier 2;
  • Average audience: 20 to 40 years old, primarily males;
  • Traffic costs: CPC bids start from $0.036;
  • Favoured verticals: Gambling, Betting.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

7. Brazil

A South American rising star where 21 million people, roughly 10% of the total population, regularly use Telegram as a messenger and entertainment. The local audiences are famously fond of online sports betting, which is easily tracked by Brazil being one of the best geos in terms of response to Betting ads in TMAs! We also have a very insightful article on the iGaming promotion in Brazil.

The prices for launching Telegram Mini App ads in Brazil, a recognized Tier 2 geo, would be starting from $0.033 per click at RichAds!

Highlights:

  • Tier 2;
  • Average audience: 20 to 35 years old, primarily males;
  • Traffic costs: CPC bids start from $0.033;
  • Favoured verticals: Gambling, Betting.

Conclusion

Well, now you know what geos are currently trending for advertising in Telegram, and mini applications in particular. At RichAds you can launch ad campaigns on Telegram traffic, along with other powerful formats like push, pops, in-pages, in over 220 geos from Tier 3 to Tier 1 having access to internal optimization features and tracking possibilities. Launch Telegram advertising campaigns in Mini Apps on quality traffic by RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Top GEOs for Advertising in Telegram in 2025 appeared first on RichAds Blog.

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How to gain Gambling traffic in Vietnam? https://richads.com/blog/how-to-gain-gambling-traffic-in-vietnam/ Wed, 01 Jan 2025 14:12:11 +0000 https://richads.com/blog/?p=55620 What makes launching Gambling ads in Vietnam worth it? Before getting to the peculiarities of how to approach the online casino audience in the region, let’s take a look at what really makes Vietnam worthy of buying Gambling ads traffic. Below we listed some points that we think represent Vietnam as an attractive geo to […]

The post How to gain Gambling traffic in Vietnam? appeared first on RichAds Blog.

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Being a very promising geo for running online Gambling ads, Vietnam still remains a mystery in terms of how to promote online casino offers for its audience.

That’s why RichAds ad network team will share the specifics of working with Gambling traffic in Vietnam, along with insights on the audience, niche development and campaign setup.

What makes launching Gambling ads in Vietnam worth it?

Before getting to the peculiarities of how to approach the online casino audience in the region, let’s take a look at what really makes Vietnam worthy of buying Gambling ads traffic.

Below we listed some points that we think represent Vietnam as an attractive geo to run Gambling vertical offers on!

iGaming market development in Vietnam

According to Statista’s report, the online Gambling market in Vietnam is projected to reach almost $8 million in revenue in 2024 which is four times more than it was in 2017! By 2027 the iGaming market revenue is expected to hit the point of about $10 million with an annual growth rate of 9%.

This signals that the online Gambling industry is only growing in Vietnam as more people spend their time and money on online casinos. Along with that such a growth attracts brands that are interested in promoting their products, so affiliates experience an increased demand for their services.

Vietnamese audience interest in online Gambling and Betting

The populace of Vietnam is highly attracted by online casinos and sportsbook activities, having a habit of making them regular. For example, according to TGM Research 25% of the Vietnamese gamblers bet on sports a few times a week, the other quarter — a few times a month, while the rest who place bets less frequently conclude the minority. Due to this frequency among the gamblers in Vietnam they prevail in the whole Asia-Pacific region!

That produces a demand for more platforms to gamble and bet in Vietnam, thus increasing the target audience for the online Gambling traffic in the region.

Low prices on traffic to run Gambling ads in Vietnam

Vietnam is a Tier 3 geo, which means relatively low payouts but high audience penetration. In its turn this also determines the traffic price, which as in almost any country in Asia is quite affordable.

At RichAds advertising network, for example, the CPM (cost per 1000 impressions) bid for Vietnam on pop ads starts from $3.6, while CPC (cost per click) bid for Vietnam on push ads starts from $0.03 and on Telegram ads — $0.04.

Here are traffic volumes for the past 3 months on Gambling offers in Vietnam at RichAds advertising network:

Push trafficPop trafficTelegram traffic
Desktop15.3 mln impressions47.8k impressions431.7k impressions
Mobile2.9 billion impressions4.6 mln impressions4.3 mln impressions
*The info is relevant due to January 2025

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Peculiarities of Gambling traffic in Vietnam

Since we know what makes this geo lucrative in terms of market expansion, let’s see who the audience of Gambling advertising traffic is and what goes along with them. In this part we will overview the peculiarities of gamblers in Vietnam, what activities and services they lean towards.

By the way, we’ve already shared insights on Gambling advertising in Vietnam while overviewing the top geos to run online Gambling offers in 2025!

Gambling audience in Vietnam

According to a Start.io report, there are over 3 million gamblers in Vietnam, while the majority of them are males with 56% of the total number. More than a half of the audience is 18 – 24 years old, while a third consists of 25 – 34 year old people. Android devices seem to be the most preferable to gamble, while the most popular mobile carriers are Viettel Mobile, Vinaphone and Mobifone.

Knowing such socio-demographic parameters will help in estimating the people to address in this geo, thus it will help in adjusting approaches to target the needed audience.

Popular online Gambling activities in Vietnam

Gambling and placing bets are deeply rooted in Vietnamese culture, counting several local games such as a dice game called “bầu cua cá cọp” and a token game “xóc đĩa”. In terms of online Gambling, in Vietnam the most popular are slots, blackjack, baccarat, poker and live dealers. Sports betting also has a noticeable part in preferences for Vietnamese audiences.

As for the most popular online casinos and sportsbooks, below you will find 5 popular online Gambling and Betting brands in Vietnam:

  • BK8;
  • Happy Luke;
  • Leon;
  • AW8;
  • VN88.

Common payment methods for Gambling audience in Vietnam

In terms of popular payment methods, in Vietnam the populace is rather unbanked, while most of the financial transactions are preferred to be within e-wallets and alternative paying systems. The most used for online Gambling activities are ZaloPay, ShopeePay (AirPay), Momo, Moca, and Viettal Pay.

Choosing the source of Gambling advertising traffic in Vietnam 

Since online Gambling is still not strictly legal in Vietnam, it may pose challenges while choosing the traffic source for promoting offers. Popular platforms like Facebook and Google Ads prohibit targeting audiences from this region with Gambling ads due to the legal status. That preserves the right for these sources to ban any campaign that violates the policies, so for affiliates it turns into a constant pain with setting up cloaking and other means to avoid moderation.

Another popular promoting source like SEO is also not that effective, since you’d have to establish a website and have an expert team to constantly add new content. SEO advertising is itself a highly competitive market, so it would take time to start making the desired profits.

But there are some advertising formats that are not affected by such restrictions, for example, push and pop traffic that can be bought at RichAds ad network.

  • Push ads are a very trustworthy looking ad format that resembles the regular push notifications users get from platforms and apps. People start receiving push ads after they subscribe to the mailing on a publisher’s website, and will get them as soon as online regardless of the page. That ensures the almost interested audience that will never miss the ads. At RichAds push traffic is relatively cheap as the cost per click in Vietnam starts from $0.008, so you can start running Gambling ads with comfortable budgets.
  • Pop ads are one of the oldest ad formats, being around for almost 20 years. Pops work differently than push: as soon as a user clicks anywhere on a publisher’s site with a special JS script, it opens a new tab with a landing page under or above the current one. This approach perfectly engages the impulsive audience, providing huge traffic volumes worldwide and high CR. At RichAds the pops traffic is also affordable — from $2.4 per 1000 views in Vietnam.
  • Telegram ads in Mini Apps could work perfectly as well! A fresh ad format at RichAds that allows marketers to show advertisements to users in Telegram Mini Apps. The moderations policy for this format is completely independent from the messenger’s guidelines, so there’s no way your campaigns will receive a ban. We collect traffic primarly from clicker games, so there’s an obvious relation to the Gambling vertical in terms of audiences! At RichAds the Telegram traffic in Mini Apps could be purchased as cheap as from $0.04 per click in Vietnam!

If you want to be up-to-date on all the current trends in affiliate marketing, check out our regular reports on the best geos and verticals at RichAds. Each month we update the insights, showing what geos, verticals and geo-vertical funnels perform the best on the top ad formats!
By the way, in Summer’s top Vietnam has got among the best performing geos on pop and native ads in June.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Creatives examples for Gambling ads traffic in Vietnam

The approaches to compose creatives for Gambling ads vary from geo to geo, so for Vietnam some methods are more effective to engage the audience. Below we listed some examples of popular creative approaches used to advertise Gambling offers in Vietnam!

  • Welcoming bonuses.
    Bonuses upon registration, deposit or freespins for newcomers work well for online casino ads in Vietnam. For some users high bonuses can even be the only motivation to join a new brand.
  • High wins and RTP.
    As there’s a difference in traffic price for geos, there’s also a distinction of what players intend to achieve via Gambling depending on a region. While most of the Tier 1 audience gambles for entertainment, the users from lower Tier regions mostly perceive online casinos and sports betting as a way to earn money. Keep that in mind, as showing how profitable the games are might be a very converting approach.
  • Popular games and slots.
    As any industry the online Gambling has its trends in currently popular games, slots, brands, etc. Some people are more likely to join an already known brand that they’ve heard of somewhere else. You might research what online casinos are the most familiar to the target audience in Vietnam.
  • Interactive pre-landing pages.
    Pre-landing pages, also known as pre-landers, are a very popular approach for advertising online Gambling offers. They are shown to the users before landing pages with the main offer, and intended to warm-up the audience with interactive elements. Usually, for online casinos pre-landing pages contain a fortune wheel with free spins on, for example, bonuses upon registration. After the spins are up, users get redirected to the landing page. Pre-landers might sufficiently increase the engagement and conversion rate.
  • All-in-one landing page.
    Usually the landing pages for advertising the iGaming products show users the way to complete the targeted action, for example, registration or deposit. The page might also highlight additional bonuses or other motivating elements. For popunders, landing pages are the only needed creative to run ads, sometimes paired with pre-landing pages, so as they’re the first thing users see, they must present the registration process and CTA clear and simple.
An example of a landing page used for the online Gambling offers advertising
An example of a landing page used for the online Gambling offers advertising

Setup and optimization tips for promoting Gambling offers in Vietnam by RichAds

Since you know all the essentials on Gambling ads traffic in Vietnam, it’s time to discuss the campaign launching and optimization. Below we shared some useful tips to run Gambling ads gathered by the years of experience of RichAds ad network!

Tips on setting up and optimization Gambling ad campaigns by RichAds:

  • Launch in Performance Mode.
    Performance mode is an in-house feature on RichAds ad platform that allows your campaigns to get fresh whitelists every week! The algorithms will automatically determine what sources convert the most based on the platform’s data.
  • Ask managers for assistance.
    After a deposit of at least $500 to your RichAds account you will get a personal manager who will help with setting up your campaign, best bid and can provide whitelists for the exact offer and geo!
  • Separate the ad campaigns by device.
    Even on the same source the bids for mobile and desktop devices may vary. So it’s recommended to run separate campaigns to target the audiences.
  • Evaluate the best bid.
    To set the most suitable bid to run ads you can, as already was said, contact your RichAds manager or use Predictor that will show the amount of traffic you will get by a selected bid.
  • Start on Premium sources.
    Basically all traffic sources at RichAds are divided into 4 groups by quality: Premium, Standard, Remnant and New. Premium sublist contains the best converting sources regardless of the niche, so it’s recommended to test offers with them for more conclusive results.
  • Adjust campaigns sources with Optimizer.
    At the Optimizer page you can access the statistics and metrics of your campaigns in one place, so you can adjust parameters exactly how you need.
  • Set Automated rules.
    If you want to make optimization even more of a seamless process, you can set up Automated rules that will sort poor performing sources into blacklists by a certain criteria. That will prevent you from paying for inconvenient results.

More guides on how to run Gambling ads on geos

If you’re looking for more specific guides on your chosen GEOs, we got you covered!
Find our reports list below.

Conclusion

Vietnam is a very promising geo for running Gambling ads, even though it’s not that much explored yet. Since Asia region is slowly but surely gets noticeable by brands and affiliates. In order to not lose high profits on a trending geo, in this article we’ve shared everything you need to buy Gambling ads traffic in Vietnam!

We at RichAds have been working with Gambling traffic for many years, even having our expertise acknowledged by awards from SiGMA Europe! On our advertising platform you can launch campaigns on push, in-page, pops, direct click and native traffic, with over 220 geos at your service. Along with that you can utilise built-in tools to optimize campaigns or set up conversion tracking via postback. Run profitable Gambling ads on quality traffic by RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to gain Gambling traffic in Vietnam? appeared first on RichAds Blog.

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How to gain Gambling traffic in the Philippines? All secrets revealed! https://richads.com/blog/how-to-gain-gambling-traffic-in-the-philippines-all-secrets-revealed/ Wed, 01 Jan 2025 13:15:12 +0000 https://richads.com/blog/?p=51187 All that you wanted to know, from payment methods and audience segmentation to traffic sources and creatives, is in this guide!  Why launch Gambling offers in the Philippines? From month to month RichAds team notices that this bundle is a leading one for many traffic channels, it can be seen from our reports. But why […]

The post How to gain Gambling traffic in the Philippines? All secrets revealed! appeared first on RichAds Blog.

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All that you wanted to know, from payment methods and audience segmentation to traffic sources and creatives, is in this guide! 

Why launch Gambling offers in the Philippines?

From month to month RichAds team notices that this bundle is a leading one for many traffic channels, it can be seen from our reports.

But why is it so luring for marketers? Let’s dive deeper into the topic and enumerate the main reasons!

Legal status

It’s one of the few Asian geos where online Gambling is actually legal and not prohibited in any way. There’s a governmental agency PAGCOR in the Philippines that tracks the state of Gambling industry in the country and makes sure that everything is under the existing law. 

The only exception is that casinos that are physically based in the country aren’t allowed to offer their online services to residents of the Philippines.

All in all, the existing regulations make gambling ads traffic in the Philippines very attractive, as the citizens don’t feel any pressure from the legal point of view!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Fast industry development

The total revenue of the online casino market in the region is growing by leaps and bounds. To be exact, according to Statista, an average revenue per user is 70 euro per person in 2025. While the overall revenue of the market is expected to reach 262 million euro this year

In terms of predictions — the income from online casinos will reach 300 million euro in 2028 with growth rate at 4.6%.

gambling traffic in Philippines
Source: Statista

Minimum material contribution and efforts

The thing is that due to the fact that Gambling is legal in the region, the target audience is really interested in such ads.

Key factors for players in casinos are innovation and service, according to Technavio report. You can impress users by your bright and catchy creatives.

Another fact is the cheap Gambling traffic in the Philippines, for instance, the price at RichAds starts from $0.03 per click for Telegram traffic in Mini Apps and from $0.081 CPC for push traffic, while for pop ads it’s $1.78 per mile. This makes advertising in the region more than available!

How to start a successful Gambling campaign in the Philippines? Step-by-step tutorial

Now that you know why this bundle is a flaming hot one, let’s understand how to buy Gambling ad traffic in the Philippines with less effort and maximum income!

We’ll get through all the steps with you — from analyzing the target audience to optimizing your campaigns and choosing the right traffic source.

Step#1. Learn who plays casinos in the Philippines

The first and foremost step is to understand more about the people you’re selling the Gambling advertising traffic in the Philippines. 

When it comes to the region, women prevail greatly, their percentage is 69.9%, while men are only 30%. In terms of age, young players are more engaged in online casino activities, the most active age is 18-24. Keep it in mind!

Mobile traffic does prevail, especially Androids, so try targeting these users, iOS is not that popular.

cheap gambling traffic in Philippines
Source: Start.io

Step#2. Check most popular brands and available payment methods

The most frequent mistake that marketers make is not doing enough research when it comes to Gambling advertising traffic, they simply aren’t aware about the payment methods and popular casinos.

Let’s start with the most popular payment methods that gamblers use in the region.

The local ones are GCash, PayMaya, GrabPay, but they also use PayPal and credit cards. In terms of e-wallets the most hyped ones are Neteller, Skrill, and EcoPayz. Make sure you check these before choosing a casino.

In terms of casino brands, there are also a few leaders.

Top casinos in Philippines:

  • CasinoPlus
  • bet88
  • 22win
  • BK8
  • Mafabet

Step#3. Choose the traffic source

For the region, it’s hugely recommended that marketers avoid using social media for Gambling promotion. For the reason, we’d highly recommend testing alternative traffic sources — push, pop and Telegram ads.

  • Push ads.
    This ad format has zero restrictions when it comes to creatives and landing pages, there’s no chance that you’ll get banned or anything like that. Furthermore, push traffic are real people that subscribe to ads voluntarily, so the audience will already be an engaged one.From RichAds team expertise, this format is one of the most converting for Gambling offers.
  • Pop ads.
    The easiest format to start with — you only need a link and basic targeting to get started. This type of traffic is always perceived as “aggressive” but for Gambling offers it’s more of a positive quality, as players tend to be more impulsive and sensitive to such impulses. In terms of price, gambling advertising pop traffic in the Philippines is the cheapest option at RichAds, starting with $2.33 per thousand views!
  • Telegram ads in Mini Apps.
    A fresh ad format at RichAds that allows marketers to show advertisements to users in Telegram Mini Apps. The moderations policy for this format is completely independent from the messenger’s guidelines, so there’s no way your campaigns will receive a ban. We collect traffic primarly from clicker games, so there’s an obvious relation to the Gambling vertical in terms of audiences!

Volumes of traffic at RichAds for Philippines in 2025:

Here are traffic volumes for the past 3 months on Gambling offers in Philippines at RichAds advertising network:

Push trafficPop trafficTelegram traffic
Desktop700k impressions19.5k impressions75.6k impressions
Mobile1.7 billion impressions2.7 mln impressions700k impressions
*The info is relevant due to January 2025

Step#4. Define the approach to Gambling creatives

Once you’ve chosen the traffic source, the next step is to define which creatives will work out for your target audience. Make sure you try at least five different versions of creatives or landing pages to gain enough data about your clients’ preferences.

When it comes to the Philippines, there are several approaches that can be tested, look for them below!

Creatives examples for Gambling offers in the Philippines:

  • Use localized payment options such as GCash or PayMaya on your creatives. This way you’ll cater to the preferred banking methods of Filipino players and enhance convenience. This way you’ll get to your audience for sure!
buy gambling ad traffic in Philippines
  • Utilize vibrant and colorful push traffic creatives. They need to feature popular Filipino Gambling games like sabong or Tongits to capture the attention of the target audience, or just names of the most popular casino brands in the region!
gambling ads traffic in Philippines
  • Make sure you use interactive elements. For example, spin-the-wheel games or virtual scratch cards with Filipino-themed prizes, to increase user engagement and retention among Filipino players.
gambling advertising traffic in Philippines
  • Last but not least, try incorporating traditional Filipino symbols such as jeepneys or sampaguita flowers to create a sense of familiarity and connection with the local players. It can be a girl in national clothing, or just symbols on your creatives.

Landing pages examples for Gambling offers in the Philippines:

  • Make sure you localize the landing page, using Filippino symbols as well as national language. Incorporate catchy Tagalog phrases or slang terms related to Gambling to appeal to the Filipino audience’s language and cultural preferences.
gain gambling advertising traffic in Philippines
  • Highlight bonuses and specific payment methods. Same as with creatives, the target audience in the Philippines is highly interested in specific methods of payments, so make sure the landing page contains them in a very comprehensive way.
buy cheap gambling traffic in Philippines

Important: National celebrations are very important to the Filipinos, so always highlight special promotions or bonuses tailored to Filipino holidays like Christmas or fiestas to entice players with exclusive offers.

Step#5. Set up a converting campaign

As we’ve mentioned earlier, it’s not a tough task to advertise Gambling offers in the Philippines once you know all the peculiarities of the audience and casinos there.

Now that you know all the specifics, the easiest part is left — setting up a real working campaign!

Tips to launch a Gambling offer in the Philippines:

  • Start with Performance Mode. This algorithm is a universal solution for anyone testing push or pop ads, as it creates whitelists for your specific geo automatically, no efforts needed.
  • Add 5-10 creatives. If you’ve chosen push traffic, make sure all the possible approaches to your target audience are tried, while for pop traffic you can apply multiple landers to see which one converts best.
  • Choose the best bid. At RichAds you can either turn to a recommended bid in the campaign creation interface or ask your manager for the exact bid for your targeting, they’ll tell you the best option for sure.
  • Divide mobile and desktop campaigns. The thing is that the bids for different devices vary, so don’t mix them in one campaign, it’s better to create separate ones for a test.
  • Analyze the results. You can turn to the Optimizer interface at the platform, it gathers all the data per each campaign with various metrics, so that you could turn off the sources or increase bids without entering your campaign!
  • Optimize your campaign.  You can do it differently, by manual means, or by automated tools. For instance, Automated Rules can simplify this process easily, it can turn off the sources that are too expensive or bring zero leads.

Conclusion

Now you have all the insights on getting started with a Gambling offer in the Philippines! Make sure you follow these five simple steps to get your campaigns running with the greatest profit possible.

Choose an offer and launch it on RichAds traffic today!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to gain Gambling traffic in the Philippines? All secrets revealed! appeared first on RichAds Blog.

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What Tier to сhoose for ads campaign: 1, 2 or 3? https://richads.com/blog/what-tier-to-choose-profitable-geos-for-advertising-campaigns-in-tier-1-2-or-3/ Wed, 01 Jan 2025 10:10:00 +0000 https://richads.com/blog/?p=3635 Even if you are a newbie to affiliate marketing, you have probably already faced the following question. In which country to launch ads? All countries in the world are conventionally divided into 3 groups (tiers). Tier 1 includes the most attractive countries for an advertiser. Tier 3 combines developing countries. In this post, we’ll figure […]

The post What Tier to сhoose for ads campaign: 1, 2 or 3? appeared first on RichAds Blog.

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Even if you are a newbie to affiliate marketing, you have probably already faced the following question. In which country to launch ads? All countries in the world are conventionally divided into 3 groups (tiers). Tier 1 includes the most attractive countries for an advertiser. Tier 3 combines developing countries. In this post, we’ll figure out what Tier to choose for an advertising campaign.

Why did affiliate marketers introduce the concept of Tier?

Modern technologies allow advertising to be launched all over the world. What does this mean for the affiliate marketer? The broadest possibilities, of course. But here is the thing. In each country, you can meet some difficulties. To make it easier for the affiliate marketer, all countries were divided into 3 Tiers.

Economists divide countries into developed, developing, and third-world countries. The main criterion for their assessment is the level of economic development.

The division of countries into Tiers by affiliates was a little different. Of course, the focus was on buyers’ solvency and their average income.

how to choose a tier for ads campaign

But there was one more important point: the possibility of online payment for goods. It was the first to become available in highly developed countries – the USA, Canada, Western Europe, Japan, etc. While cards and online payments were a novelty in other countries, affiliate marketing was actively developing in these regions.

Now the situation has changed, almost the whole world is covered by various payment methods: cards, Internet banking, payment by SMS, etc. Many other options also came to Tier 2, 3, and made these countries no less attractive for affiliates.

Also, the political situation influences getting into a particular group in the country and the peculiarities of its laws.

All these characteristics make it possible to divide countries into 3 main groups.

List of Tier 1, 2, 3 countries

By the way, there is no single approved list of countries that are included in Tier 1, 2, or 3. Everyone decides this issue in his way. Levels are often based on the affiliate marketer’s experience. Moreover, countries can migrate from one group to another.

Tier 1 countries Tier 2 countries Tier 3 countries
Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Italy, Iceland, Ireland, the Netherlands,
New Zealand, Norway, Spain, Slovenia, Sweden, Switzerland, Portugal, Poland, the United Kingdom,
the United States of America.
Albania, Andorra, Argentina, Belarus, Bosnia and Herzegovina, Brazil, Bulgaria, Croatia, Cyprus, Estonia, Greece, Hong Kong, Hungary, Japan, Latvia, Lithuania, Macedonia, Malta, Moldova, Montenegro, Republic of Korea (South), Romania, Russian Federation, Serbia, Singapore, Slovakia, Turkey, Ukraine, United Arab Emirates. Algeria, Angola, Armenia, Azerbaijan, Bahrain, Bangladesh, Barbados, Belize, Benin, Bolivia, Botswana, Burkina Faso, Brunei, Burundi, Cambodia, Cameroon, Cape Verde, Chad, China, Chile, Colombia, Comoros, Costa Rica, Congo, El Salvador, Ecuador, Egypt, the Dominican Republic, Ethiopia, Gabon, Georgia, Guatemala, Guinea, Haiti, Honduras, India, Indonesia, Israel, Iraq, Jamaica, Jordan, Kazakhstan, Kenya, Kuwait, Kyrgyzstan, Laos, Madagascar, Mali, Malaysia, Mauritania, Mexico, Morocco, Mongolia, Mozambique, Namibia, Nicaragua, Nigeria, Nepal, Oman, Pakistan, Panama, Paraguay, Peru, Philippines, Puerto Rico, Saudi Arabia, Senegal, Sri Lanka, Suriname, Swaziland, South Africa, Thailand, Tajikistan, Tanzania, Togo, Trinidad and Tobago, Tunisia, Turkmenistan, Qatar, Uganda, Uruguay, Uzbekistan, Vietnam, Zambia.

Tier 1 is the most desired GEOs for advertising, while the most difficult to work with. Here are the largest payouts for offers, but the cost of attracting users is significant.

Tier 2 includes countries where there is less competition and the cost of customers is lower. At the same time, not the poorest people live here. It helps to make much profit.

Tier 3 includes countries where there is a lot of cheap traffic, and the solvency of the population is small. The payments here may be the lowest. But you can get profit thanks to the volume of traffic and an unsophisticated audience.

what tier to choose for advertising campaign
Сlick to enlarge

Tier 4 countries: Do affiliate marketers have a chance of earning money here?

In addition to the traditional Tier 1, 2, and 3, there are also Tier 4 countries. These GEOs are not interesting for affiliate marketers at all. Here your time for preparing an ad and payments for traffic will never pay off.

They include countries with an unstable political situation and a banal lack of advertising channels. It consists of small states as well. 

Tier 4 includes the following countries: Afghanistan, Burkina Faso, Haiti, Iran, Cuba, Malawi, Niger, North Korea, Syria, Sudan, Togo, Chad, Equatorial Guinea, etc.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Peculiarities of work with Tier 1 countries

Countries from Tier 1 are the most desirable for affiliates. At first glance, making money here is easy. Payouts for offers are already very attractive, and the audience is the most solvent. It is heaven for launching betting and gambling on RevShare, or CC-Submit offers.

But there is one big but: it is hard to surprise the inhabitants of these countries. They may have already seen everything that you want to offer. As a rule, the population of these countries is not only difficult to attract with advertising. They know how to disable or ignore ads.

Tier 1 has very high competition among advertisers. It will not be easy for a newbie to survive here. More experienced affiliates with exclusive sales schemes win.

Tier 1 lures affiliate marketers, but only real hunters can survive and make a profit. If you are a newbie in affiliate marketing pay attention to countries from Tier 2 and 3.

As a result, Tier 1 countries have not only high competition but also high bids. Traffic in Tier 1 countries will be 2 or 3 times more expensive, requiring good budgets from the affiliate marketer to start.

There is one more important difference between these countries. Rather strict legal regulation of advertising. Many approaches and verticals are very difficult to convert here due to restrictions or prohibitions.

There is an opinion that Tier 1 converts English perfectly. This is partly true. Don’t forget about European countries. Not everyone in Germany or France speaks English. Canada also has 2 national languages. When launching campaigns on such GEOs, it is worth running a split test of two different languages and optimizing the campaign based on the leader language.

One of the characteristics of these regions is the value of personal data. Therefore, you can earn much more on Sweepstakes than in other locations.

Tier 1 country list

Here is a list of countries from Tier 1:

  • Australia,
  • Austria,
  • Belgium,
  • Canada,
  • Czech Republic,
  • Denmark,
  • Finland,
  • France,
  • Germany,
  • Italy,
  • Iceland,
  • Ireland,
  • the Netherlands,
  • New Zealand,
  • Norway,
  • Spain,
  • Slovenia,
  • Sweden,
  • Switzerland,
  • Portugal,
  • Poland,
  • the United Kingdom,
  • the United States of America.

Tier 1 for ads campaign. Key characteristics

Advantages Difficulties
  • Solvent audience;
  • The leader in payouts;
  • All payment methods are available;
  • Lots of offers available;
  • Highly-developed technologies;
  • Wide choice of traffic options.
  • High CPC or CPM;
  • Requires large budgets;
  • High competition;
  • Strict sector regulation;
  • Demanding audience;
  • Traffic volumes are lower than in Tier 1 and 2.

Peculiarities of gaining traffic in Tier 2 countries

Tier 2 consists of a wide variety of countries on different continents. They are already quite developed. And you most often will not face problems with online payments.

The main feature of such regions is that the audience here is quite rich. But not yet so overwhelmed with advertising as people from more developed regions. This is where you can find the ideal user who can pay and at the same time be interested in a simple offer.

Advertising prices here are much lower than in Tier 1. To launch on these geos, you need a medium budget. Of course, if we are not talking about super-competitive gambling or betting.

In these GEOs, both subscription information products and dating work well (it’s important to localize the funnel wisely!). Sweepstake payouts here will be average, but more people will want to get the latest сell phone model. Antiviruses, dating, and well-chosen Nutra products will work in this market.

Tier 2 country list

  • Albania,
  • Andorra,
  • Argentina,
  • Belarus,
  • Bosnia and Herzegovina,
  • Brazil,
  • Bulgaria,
  • Croatia,
  • Cyprus,
  • Estonia,
  • Greece,
  • Hong Kong,
  • Hungary,
  • Japan,
  • Latvia,
  • Lithuania,
  • Macedonia,
  • Malta,
  • Moldova,
  • Montenegro,
  • Republic of Korea (South),
  • Romania,
  • Russian Federation,
  • Serbia,
  • Singapore,
  • Slovakia,
  • Turkey,
  • Ukraine,
  • The United Arab Emirates.

Tier 2 for ads campaign. Key characteristics

Advantages Difficulties
  • The audience can pay if interested;
  • Average payouts;
  • Average CPC or CPM;
  • Almost no restrictions on ads launch (it depends on GEO);
  • Moderate competition;
  • Great traffic volumes.
  • Localization of creatives and landing pages are required;
  • Less popular products and brands may convert worse;
  • Market research is required;
  • It’s necessary to check payment methods.

Peculiarities of gaining traffic in Tier 3 countries

Tier 3 countries resemble wild forests. People here only start using the Internet. They are open to offers and want to buy. But can they?

These geos include not the most solvent audience. But you can successfully launch offers that will not hook anyone in Tier 1 and 2. There is a lot of traffic in Tier 3, and the price for it is very low. The best combination for learning and bumping.

Keep in mind that the more traffic available, the more optimization work. Choose a quality tracker for convenient work. RichAds advertising network has cool tools for optimizing advertising campaigns. Micro bidding helps you save money. Automated rules help to optimize according to the algorithms you specify.

what tier to choose for advertising campaign

When choosing an offer, you need to check which global and local payment systems operate in the country. 

Also estimate the cost to be paid to the client and compare it with the average salary in the country. You may be surprised that the amount that seems affordable to you turns out to be large for your potential audience. Consider this when choosing an offer in countries from Tier 3.

English is not your friend here unless you talk about India. But even there, only people from certain states of the country or well-educated audiences know English. Be sure to translate creatives into the native language of the country.

Don’t forget to adapt your ad to your audience.

While seasoned marketers are making money in Tier 1 or 2, this market warmly welcomes newcomers. The main thing is to calculate everything correctly! Tier 3 is a good choice for an ads campaign.

Tier 3 country list

  • Algeria,
  • Angola,
  • Armenia,
  • Azerbaijan,
  • Bahrain,
  • Bangladesh,
  • Barbados,
  • Belize,
  • Benin,
  • Bolivia,
  • Botswana,
  • Burkina Faso,
  • Brunei,
  • Burundi,
  • Cambodia,
  • Cameroon,
  • Cape Verde,
  • Chad,
  • China,
  • Chile,
  • Colombia,
  • Comoros,
  • Costa Rica,
  • Congo,
  • El Salvador,
  • Ecuador,
  • Egypt,
  • the Dominican Republic,
  • Ethiopia,
  • Gabon,
  • Georgia,
  • Guatemala,
  • Guinea,
  • Haiti,
  • Honduras,
  • India,
  • Indonesia,
  • Israel,
  • Iraq,
  • Jamaica,
  • Jordan,
  • Kazakhstan,
  • Kenya,
  • Kuwait,
  • Kyrgyzstan,
  • Laos,
  • Madagascar,
  • Mali,
  • Malaysia,
  • Mauritania,
  • Mexico,
  • Morocco,
  • Mongolia,
  • Mozambique,
  • Namibia,
  • Nicaragua,
  • Nigeria,
  • Nepal,
  • Oman,
  • Pakistan,
  • Panama,
  • Paraguay,
  • Peru,
  • Philippines,
  • Puerto Rico,
  • Saudi Arabia,
  • Senegal,
  • Sri Lanka,
  • Suriname,
  • Swaziland,
  • South Africa,
  • Thailand,
  • Tajikistan,
  • Tanzania,
  • Togo,
  • Trinidad and Tobago,
  • Tunisia,
  • Turkmenistan,
  • Qatar,
  • Uganda,
  • Uruguay,
  • Uzbekistan,
  • Vietnam,
  • Zambia.

Tier 3 for ads campaign. Key characteristics

Advantages Difficulties
  • Low CPC for CPM;
  • Too much traffic;
  • No advertising regulations;
  • Low competition;
  • No need in large budgets
  • Payouts are low;
  • Localization is obligatory;
  • Mind audience solvency;
  • Technologies are low-developed;
  • Check the possibilities of different payment methods.

How to choose a Tier for an ads campaign? 

At first glance, it seems that advertising concepts are all the same. It’s not true. An advertising campaign should be configured for a specific country.

A good advertiser understands that each country has its habits, values ​​, and needs. They can be different even among residents of neighboring countries.

It’s very important to speak with the user in his native language: localize your creatives. Sometimes it is difficult to do even within one GEO, let alone several countries at once.

In this case, the unique feature of the RichAds platform will help you. With us, you can add up to 10 creatives to one ad campaign. Besides, you can add links to different landing pages. This will allow you to test several languages ​​and funnels at once in one run!

The cost of advertising even in countries bordering each other and related to the same Tier will also be different. It’s better to choose one GEO: it will save your money and make optimization easier.

CPA networks often indicate which country and type of traffic the offer is designed for. What is the threat of traffic cheating? More often than not, such leads will not be accepted. And you can end up with nothing.

Conclusion: choose one country, study its features, localize creatives and landing pages, and choose only allowed traffic types.

What other factors influence the choice of the country for your ads campaign?

Undoubtedly, economic development, the availability of payment systems, and audience characteristics influence the choice of geo to launch. When choosing geo, affiliates should also consider the amount of traffic available in that area. That factor will also determine profit.

Each advertising network divides traffic volumes by the devices from which it comes. This information is crucial for advertisers who launch mobile offers. It’s good to see a lot of mobile traffic in your area. It will not be superfluous to look at volumes for desktops, mobile devices, and tablets, even if the offer is not tailored for a specific device.

It is important to note that offers can appear differently on computers and mobile phones. Sometimes, desktop computers convert better, even if there is much less traffic on the desktops.

Here is some advice from RichAds experts: immediately divide them into mobile and desktop when you launch a campaign. This will simplify optimization in the future.

Peculiarities of traffic and its volumes in the RichAds advertising network

86% of RichAds traffic comes from mobile devices. Desktop traffic makes up 10%, while tablet traffic makes up 4%. Meanwhile, some countries in the ad network have a lot of desktop traffic.

In order to make it clearer for you, we have prepared a table of the traffic RichAds has.

The table below shows the top 15 countries by the number of impressions across various devices. For example, the USA ranks 7th in terms of mobile traffic and 1st in terms of computer traffic. Brazil is in third place for both mobile and desktop, and its volume is excellent.

The top countries are all Tier 3 countries in terms of mobile traffic, but traffic from computers mostly comes from Tier 1 and 2 countries.

Push ad impressions statistics for 1 day in the RichAds ad network

DeviceGEOImpressions Device GEO Impressions Device GEO Impressions
1 MobileIND529247434ComputerUSA31037481TabletRUS812410
2 Mobile THA78941961 Computer JPN10371087 Tablet FRA802285
3 Mobile BRA47805000 Computer BRA7404812 Tablet DEU767170
4 Mobile IDN46871235 Computer MEX7369488 Tablet IND603451
5 Mobile RUS33688524 Computer GBR6365387 Tablet USA483149
6 Mobile MYS29565182 Computer IND4282363 Tablet GBR441908
7 Mobile USA21177300 Computer CAN4045973 Tablet ESP437941
8 Mobile EGY20417781 Computer MYS2708893 Tablet CAN341160
9 Mobile BGD19189031 Computer FRA2534261 Tablet EGY280522
10 Mobile PAK17049732 Computer DEU2338092 Tablet THA276211
11 Mobile IRQ16773369 Computer AUS2183120 Tablet ITA260059
12 Mobile SAU15187635 Computer ESP1795794 Tablet TUR233017
13 Mobile ITA13874928 Computer CHL1726987 Tablet MYS206880
14 Mobile UKR13361289 Computer PHL1311729 Tablet BEL186146
15 Mobile TUR12399621 Computer ITA1244319 Tablet POL181791

*The data is relevant for January 2025

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Want to learn more about affiliate marketing? 
Watch videos on the RichAds Youtube channel.

The RichAds YouTube channel is an excellent source of information on all aspects of affiliate marketing. The channel features short videos, webinars, and roundtable discussions with experts. You can also find the other video interviews from the Ads&Grans talks.

On the channel, you can find a lot of tips and tricks as well as webinars for the main verticals:

  • Gambling,
  • Betting,
  • Dating,
  • Antiviruses,
  • Finance,
  • Sweepstakes,
  • Nutra,
  • VPN, and cleaners.

Feel free to Subscribe to our YouTube channel and click the bell

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post What Tier to сhoose for ads campaign: 1, 2 or 3? appeared first on RichAds Blog.

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Top geos for Gambling offers in 2025 https://richads.com/blog/top-geos-for-gambling-offers/ Wed, 01 Jan 2025 08:27:21 +0000 https://richads.com/blog/?p=54651 In this article you will learn what geos are the best for online Gambling advertising, how to work with them and what ad formats convert the most on them! How to choose the best geo for online Gambling advertising? In 2025 the online Gambling market has expanded over every region worldwide as new regulations are […]

The post Top geos for Gambling offers in 2025 appeared first on RichAds Blog.

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The iGaming offers are considered to be among the most profitable for advertisers already this year! While some learn what geos perform the best for online Gambling advertising by trial and error, we present you a list of the best geos for promoting Gambling!

In this article, RichAds ad network‘s team will help you to figure out how to choose the best geo to advertise online Gambling niche and what geos are the top performing for online casino promotion in 2025!

In this article you will learn what geos are the best for online Gambling advertising, how to work with them and what ad formats convert the most on them!

How to choose the best geo for online Gambling advertising?

In 2025 the online Gambling market has expanded over every region worldwide as new regulations are being introduced and traffic volumes grow. Some countries convert such offers very well while others pose challenges due to local specifics or ad platforms’ policies. While looking for the best geos to run online Gambling ads, it’s better to pay attention to some key points that could be of benefit or loss.

  • Tier of the region.
    First of all, traditionally geos are sorted into Tiers that indicate the average payouts, audience penetration, etc. The higher the Tier — the higher the payouts but the audience gets much harder to approach. Plus to that, usually the audience from lower Tier regions gambles as a way to easily earn money, while a higher Tier countries’ audience plays just for entertainment. Such a pattern might determine the accessible approach in the general way of advertising.
  • The geo’s audience.
    Research the needed geo in terms of socio-demographic parameters. This might get helpful to estimate what kinds of the audience you can get. While knowing how many people use mobile or desktop devices in their day-to-day life you can gather what device to focus on in your ad campaigns. Or what’s the male/female ratio? What’s their average age? Everything can be useful in terms of the intel on geos as even little things in your ad can help it successfully approach the target audience.
  • Traffic price and volumes.
    The average CPC or CPM bid for a geo might also indicate whether the traffic is low quality or you might face fierce competition while advertising the online casino offers. If the bid is too high there’s a chance you will run out of budget pretty quickly, but if it is too low you might not get any traffic at all to properly analyze the audience for further optimization. At RichAds there’s a unique in-house feature Predictor — an AI-based system, that predicts the amount of traffic you will get by selected bid.
  • Restrictions by platforms.
    Some of the most popular traffic sources to promote the online Gambling offers, such as Facebook and Google ads, apply strict rules on advertising these products. For example, Google ads allows online casino products advertising only for the approved geos, having been certified by Google and if local regulations are not met — the campaign might get banned.
  • Local regulations.
    You should also pay attention to the legal status the Gambling activities have in the region. While some geos with unclear regulations might convert well, the more strict the regulations are the more afraid the audience will be to engage the offer. In some cases when regulations are light while the gambling might be taboo, for example, due to religious or other populace’s beliefs. If the country accepted new regulations recently, this might indicate that the audience might get warmer towards such products.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Trending geos for promoting online Gambling offers in 2025

According to Statista, the iGaming niche’s expected revenue of the market this year will approximately reach $107 billion, while in the next five years it will grow by almost 6% annually! Geos coverage expands, new brands constantly appear and they’re looking for cheap and effective ways to promote their products. That’s where the affiliate marketing field comes in. Let’s see what geos in general are the top performing for this vertical.

The 5 most popular geos for promoting online Gambling:

  • USA;
  • Indonesia;
  • Vietnam;
  • Brazil;
  • Türkiye.

This list has been compiled due to general observations on popular geos within the iGaming niche advertising and RichAds ad network’s inner statistics. Below we will overview each geo to present an entire break-down for an easier choice.

1. USA

The United States of America is a Tier 1 geo for the online Gambling promoting, indicating very high payouts for advertisers. According to Statista, the projected revenue of the iGaming market in the USA will reach about $29 billion in 2025, which is a quarter of the total revenue this year! At the same time the audience is also increasing, as in 2025 it is expected that the USA counts about 58 million active gamblers.

Since the USA local regulations may vary depending on the state, we’ve compared socio-demographic insights from the regions with the clear legislative laws and most gambling audience: Illinois, Pennsylvania, Ohio, Arizona, Michigan, Virginia and New Jersey. According to Start.io reports, they turned out pretty similar to each other, each possessing 1 – 1.5 million active gamblers. The average age is 18 – 34, while the male/female ratio is very close, 51 to 49. The average income prevails at less than $25000 annually.

The usage by device shows that most of the gamblers use Android based systems, while the most popular carrier is either Verizon or T-Mobile. This might help in evaluating the budget for campaigns as bids for mobile and desktop devices vary for many ad formats. For example, in the US the recommended CPC (cost per click) bid for Telegram ads comes from min of $0.04, and for push ads it starts from $0.8; while CPM (cost per 1000 impressions) bid on pops starts from $6.

Here are traffic volumes for the past 3 months on Gambling offers in USA at RichAds advertising network:

Push trafficPop trafficTelegram traffic
Desktop3.6 mln impressions210.5k impressions95.2k impressions
Mobile86.5 mln impressions395.2k impressions2 mln impressions
*The info is relevant due to January 2025

In terms of the most popular products categories, in the US there are mostly slots, poker, blackjack and roulette. While the accepted payment methods usually are bank transfers, PayPal, Neteller, Skrill and Venmo.

Highlights:

  • Tier of the geo: Tier 1;
  • The geo’s audience: 58 million active gamblers, 18-34 average age, equal male/female ratio, less than $25k average household income;
  • Traffic price: recommended CPC for Telegram ads in Mini Apps – from $0.04, push ads – from $0.8, the recommended CPM for pop ads – from $6.
  • Restrictions by platforms: approved to target by online casino advertising campaigns by Facebook and Google ads and other traffic sources;
  • Regulations: depends on the state, while in general are quite soft.

2. Indonesia

The country of Indonesia is a Tier 3 geo for the online casino promoting which signals low payouts but high audience penetration. And the audience size is vast — over 24 million active gamblers, while the entire population is 270 million in total. Most of them are 18 – 24 years old, while male/female ratio is in favour of the latter, 68%. By the way, Indonesian audiences mostly uses Android devices to access online Gambling sites.

The recommended CPC bid to advertise in Indonesia on Telegram ads in Mini Apps gets from $0.04, for push ads it starts from $0.03, which is quite low but regular for Tier 3 geos. At the same time the recommended CPM bid on popunders applied to Indonesia starts from $1.1.

Here are traffic volumes for the past 3 months on Gambling offers in Indonesia at RichAds advertising network:

Push trafficPop trafficTelegram traffic
Desktop111.4 mln impressions1.5 mln impressions185.3k impressions
Mobile8.7 billion impressions59.6 mln impressions6.7 mln impressions
*The info is relevant due to January 2025

Despite the fact that gambling is illegal in Indonesia in any form and more than half a million of sites have been blocked since 2018, online casinos come through to the market. The most popular online Gambling games in the region are slots, poker, live dealer games, roulettes and all kinds of dominos with dice. Among the most common payment options for this country are bank transfers, OVO, Xendit, GoPay, DANA, LinkAja and Jenius.

Highlights:

  • Tier of the geo: Tier 3;
  • The geo’s audience: 24 million active gamblers, 18-24 average age, female audience prevails, Android devices usage dominance;
  • Traffic price: recommended CPC for Telegram ads – $0.04, for push ads – from $0.03, the recommended CPM for pop ads – from $1.1.
  • Restrictions by platforms: Meta might remove Gambling ads in Indonesia due to platform’s policies, Google Ads demand the product to be certified;
  • Regulations: illegal.

3. Vietnam

This is a Tier 3 geo in Asia, one of the most promising regions for the iGaming marketing in 2025. The total revenue from online casinos in Vietnam is expected to reach $10 million by 2027 with the annual growth rate of 9%! The audience size is quite impressive: over 3.2 million active gamblers, mostly between the ages of 18 – 24. The male audience slightly prevails. Most of the audience uses Android devices to gamble online.

The recommended CPC bid on Telegram ads in Mini Apps in Vietnam starts from $0.04, on push the online Gambling promoting on this geo starts from $0.07, while the recommended popunder CPM bid starts from $3.4. Vietnam is also among the best performing geos on native ads, since it possesses huge traffic volumes on this ad format there.

Here are traffic volumes for the past 3 months on Gambling offers in Vietnam at RichAds advertising network:

Push trafficPop trafficTelegram traffic
Desktop15.3 mln impressions47.8k impressions431.7k impressions
Mobile2.9 billion impressions4.6 mln impressions4.3 mln impressions
*The info is relevant due to January 2025

Online Gambling activities are not strictly legal in Vietnam, while some facilities are open for foreigners and citizens while regulated according to local laws. Regardless of the fact, the iGaming products are quite popular here: roulette, poker, baccarat and insta games. The most used payment options are bank transfers, JCB, PayPal and alternative payment methods.

Highlights:

  • Tier of the geo: Tier 3;
  • The geo’s audience: 3.2 million active gamblers, 18-24 average age, male audience prevails, Android devices usage dominance;
  • Traffic price: recommended CPC for Telegram ads in Mini Apps – from $0.04, push ads – from $0.07, the recommended CPM for pop ads – from $3.4.
  • Restrictions by platforms: Google Ads demand such Gambling ads to comply with inner policy, not allowed on Facebook;
  • Regulations: online Gambling is not officially regulated but might be seen as illegal by default.

4. Brazil

This Tier 2 geo represents consistent regions with average payouts and audience penetration. In 2023 Brazil became a discovery for online Gambling promotion, but now the fuss is up and the geo shows stability. The overall audience size is about 22 million active gamblers, while it mostly consists of males 18 – 24 years old, but with strong preference towards desktop devices.

The recommended CPC bid for Telegram ads in Mini Apps in Brazil starts from $0.03, for push ads it starts from $0.09, while CPM bids on clickunders start from $3.1. Brazil appears on almost every top list among the best geos to advertise Gambling niche, so as a Tier 2 region it stands in the middle ground in terms of traffic volumes and price.

Here are traffic volumes for the past 3 months on Gambling offers in Brazil at RichAds advertising network:

Push trafficPop trafficTelegram traffic
Desktop16.6 mln impressions358.6k impressions49.9k impressions
Mobile1.1 billion impressions1.1 mln impressions367.1k impressions
*The info is relevant due to January 2025

Since December 2023 the online Gambling and Betting activities are legal within Brazil if local licensing demands are met, followed by very recent regulatory updates and improvements to the law as of January 2025. The most popular online activities are slots, poker, crash games and sports betting platforms. Among the most used payment methods: bank transfer, PIX, Boleto, PayPal, Pay4Fun, Skrill, alternative payment methods.

Highlights:

  • Tier of the geo: Tier 2;
  • The geo’s audience: 22 million active gamblers, 18-24 average age, male/female audience ration almost equal, desktop devices usage dominance;
  • Traffic price: recommended CPC for Telegram ads in Mini Apps – from $0.03, push ads – from $0.09, the recommended CPM for pop ads – from $3.1.
  • Restrictions by platforms: Google Ads allow advertising only Google certified operators, not regulated on Facebook;
  • Regulations: regulated, legal for operators with local licence.

5. Türkiye

Türkiye is another Tier 2 geo entering the European market. The total online Gambling revenue there is expected to grow up to $25 million by 2029 while the current audience size is already evaluated at almost 8 million active users. The audience consists mostly of males 18 – 34 years old. The device usage is approximately 50/50 by desktop and mobile.

The recommended CPC bid on Telegram ads in Mini Apps comes as low as for $0.03, push starts also from $0.03 per click, while the recommended CPM bid on pops in Turkey will start from $6.6. Since Türkiye is a consistent Tier 2 geo, the high traffic volumes might be quite profitable considering increased payouts.

Here are traffic volumes for the past 3 months on Gambling offers in Türkiye at RichAds advertising network:

Push trafficPop trafficTelegram traffic
Desktop3.1 mln impressions56.6k impressions74.7k impressions
Mobile700 mln impressions442.3k impressions2.2 mln impressions
*The info is relevant due to January 2025

In Türkiye only the sports betting activities are legal, while other forms of online Gambling are prohibited. Nonetheless, newly upcoming products successfully enter this European market: slots, crash games, poker, roulette, live dealer casinos and dice games. The most popular payment options are considered to be bank transfers, ecoPayz, Neteller, Skrill and alternative payment methods.

Highlights:

  • Tier of the geo: Tier 2;
  • The geo’s audience: 8 million active gamblers, 18-34 average age, male audience prevails, desktop/mobile devices usage equals;
  • Traffic price: recommended CPC for Telegram ads in Mini Apps – from $0.03, for push ads – from $0.03, the recommended CPM for pop ads – from $6.6.
  • Restrictions by platforms: Google Ads demand the Gambling ad to meet local laws, not specified on Facebook;
  • Regulations: regulated, online Gambling is illegal.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Top geos to promote online Gambling at RichAds

RichAds advertising network has been working with Gambling traffic for years, providing affiliates with an opportunity to run ad campaigns on push, in-page, pops, direct click and native ads. We even won an award as “The best iGaming traffic source” by SiGMA Europe in 2022!

Every month we share a report on the best geos and verticals for our ad formats, drawing information from campaigns on RichAds’ ad platform. You can keep up on the current trends in affiliate marketing by regularly updated Best geos and verticals article in our blog.

Below we listed the top performing geos for Gambling for each ad format gathered by RichAds platform’s inner statistics!

1. Best geos for Gambling offers on Telegram ads in Mini Apps

The most responsive geos to Gambling ads on Telegram traffic at RichAds are from all over the places, since this is a very fresh format with yet not fully explored capacity and audience relevance! Currently, the Telegram ads in Mini Apps are well performing in Tier 1-2-3 geos, while the highest responsive comes from the geos where the messenger is popular in general.

The trending geos to promote online Gambling niche on Telegram traffic: USA, France, Ukraine, Indonesia, Vietnam, Nigeria.

2. Best geos for Gambling offers on push ads

The top performing geos to advertise online Gambling vertical products on push notifications mostly consist of Tier 2 – Tier 3 geos from LatAm and Asia. The Asian region prevails here as the population there is much more than in any other regions and the target audience percentage grows accordingly.

The trending geos to promote online Gambling niche on push traffic: Brazil, Türkiye, India, Bangladesh, Indonesia, Thailand.

3. Best geos for Gambling offers on in-page ads

The best geos for online Gambling promoting on iOS in-page ads are generally of Tier 3 countries in Asia and Africa. In-page ads have their specifics as they can successfully target the iOS devices audience that might be unavailable for push ads.

The trending geos to promote online Gambling niche on in-page push traffic: Indonesia, Vietnam, Bangladesh, Philippines, Malaysia, Kenya.

4. Best geos for Gambling offers on pop ads

The most converting geos to run Gambling ads on clickunders represent Tier 2 and Tier 3 areas from Asia and Latin America. This ad format is still successfully expanding as new regions enter affiliate marketers’ point of interest.

The trending geos to promote online Gambling niche on pop traffic: Brazil, Indonesia, Vietnam, India, Bangladesh, Pakistan.

5. Best geo for Gambling offers on direct click ads

The most effective geos to advertise online Gambling vertical on redirect ads are generally of Tier 2 and Tier 3 countries with a huge lean towards Asia.

The trending geos to promote online Gambling niche on domain redirect traffic: Indonesia, Vietnam, Türkiye, Pakistan, Bangladesh, Malaysia.

6. Best geos for Gambling offers on native ads

The best performing geos to promote Gambling on native ads consist of all main regions from Tier 3 to Tier 1. Native traffic can effectively reach different types of audiences, which results in high profits worldwide.

The trending geos to promote online Gambling niche on native traffic: USA, Brazil, Indonesia, Vietnam, Canada, Bangladesh.

Conclusion

In order to successfully promote online casino offers in 2025 it’s not only required to have a performing traffic source but to know what geo possess the most of the target audience. Since the iGaming niche is surely expanding worldwide, such audience can be spread across countries even continents! We decided to not let you drift trying to find the top geo by trial and error, but to have an educated choice by RichAds’ insights on converting countries for Gambling offers.

We at RichAds have been working with Gambling traffic for a long time and our expertise has even been acknowledged as we are regular guests at online Gambling conferences within affiliate marketing. We provide a self-serve ad platform to run ad campaign on push, in-page, pops, direct click and native ads on over 220 geos from Tier 3 to Tier 1! Start earning on your Gambling ads while launching profitable campaigns at RichAds!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Top geos for Gambling offers in 2025 appeared first on RichAds Blog.

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Promoting Gambling ads in South Africa: best practices https://richads.com/blog/promoting-gambling-ads-in-south-africa-best-practices/ Wed, 01 Jan 2025 07:07:59 +0000 https://richads.com/blog/?p=38946 South Africa vs Gambling: why so profitable? There are many lucrative countries for the promotion of Gambling, though it’s always hard to find something new yet money-making. In this case South Africa is a perfect bet for a webmaster! Those are not just empty words, they’re backed with the latest statistics: What is RichAds?Ad network […]

The post Promoting Gambling ads in South Africa: best practices appeared first on RichAds Blog.

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South Africa vs Gambling: why so profitable?

There are many lucrative countries for the promotion of Gambling, though it’s always hard to find something new yet money-making.

In this case South Africa is a perfect bet for a webmaster!

Gambling revenue predictions in South Africa by year, source: Statista

Those are not just empty words, they’re backed with the latest statistics:

  • Expanding niche. Statista says that the South African market is expected to reach the volume of US$30.05m by 2027. All in all, Gambling niche in the region is a great contributor to the overall African economy, the fact speaks for itself.
  • The nation of gamblers. It’s not just our presumption, according to social polls at least one in ten citizens of South Africa has tried Gambling to entertain themselves. What’s more, engagement rate of users is quite high, it can reach up to 50%.
  • Impressive ad revenue. In 2024 only, the online casino promotion revenue was about $3.9 millions. Taking into account the rapid growth of the market, the amount will only grow in 2025, so any marketer can take a piece of this huge pie!
  • Mobile devices penetration. In-app purchases of online casino games have reached about $16.7 million dollars last year, while the amount of downloads of Gambling-related content was 8.29 millions, so expecting it to go up in 2025 is only logical.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

South African Gambler: overall portrait

To get the full understanding of a successful launch in any country, it’s crucial to know the target audience. We’ve collected the latest stats on a typical gambler in South Africa by main metrics.

Typical South African Gambler

Age: from 18 to 35, with a significant percentage being under the age of 25.
Gender: mostly male, around 70% of players
Average income: R10,000 per month
Interests: lottery, slots, sports betting, with a preference of more simplified, fast games.
User behavior: not likely to spend huge amounts of money in just one game, they like to try different slots and then choose, enjoy the diversity of the market. 
Devices preference: mobile-oriented market.

Note: the region is very diverse in terms of socio-economic status, so we provided you with a very summarized data on players. Make sure to target various types of audience to find the one that suits your offer.

Trends of online casino promotion in ZA

If you wish to get the highest results when promoting Gambling ads in 2025, it’s crucial to be aware of the latest trends on a specific GEO. There are several aspects of launching campaigns in South Africa that we’d like to highlight. 

Gambling brands to test in South Africa

We’ve collected the latest info on the most popular online casinos in South Africa in 2023. However, you can test other brands as well if the offer’s conditions are suitable for you.

Top casino brands in ZA for 2025:

  • Springbok Casino
  • Betway
  • Yebo Casino
  • PlayOJO Casino
  • Sunbet
  • Thunderbolt 
  • Cloudbet

Best traffic sources for casino advertising

It’s no use arguing that social media channels are really popular when it comes to Gambling ads in South Africa, Facebook and Instagram are the most popular ones. One can also test Google ads for the bundle, it’s also very widespread among marketers. 

Unfortunately, apart from the popularity of the sources, they’re united by the restrictions that are posed on marketers when promoting such activities. Especially taking into account that there is not a fixed legislation on Gambling ads in South Africa. 

RichAds Team

The good news is that there are sources of traffic that have literally no restrictions on creatives — push, pop and Telegram ads. They’re dead easy to set up, for direct click and pop traffic a marketer just needs a link to the landing page, and that’s it.

Volumes of traffic at RichAds for ZAF in 2025:

Push trafficPop trafficTelegram traffic
Desktop3.2 mln impressions69.6k impressions16k impressions
Mobile66.8 mln impressions197k impressions48.4k impressions
*The info is relevant due to January 2025

All the traffic have shown efficiency for Gambling for many years at RichAds and other ad platforms, already in 2025 all the three formats are converting pretty well for the vertical.

Creatives approach for ZA

When it comes to ad creatives for gambling, there are a few common themes that tend to resonate with South African audiences. 

For example, ads that emphasize:

  • the excitement and thrill of betting on sports or playing casino games.
  • potential for big wins or jackpots that can be enticing to gamblers.
  • relevant bonuses that are given to new users and available only today or only within a specific time-limit.

How to launch Gambling ads in ZA: 5 pro tips

We’ve collected several tips that will assist you in launching a successful casino campaign in South Africa. Those are universal advice to boost revenue of any marketer:

  1. Apply at least 5-10 creatives per campaign.
    This is especially important for a new region to find the best approach and stick to it. If it’s hard for you to make them, you can always ask a manager to prepare them for you for free.
  2. Test several traffic sources at once.
    The point is similar to the previous one, as testing multiple ways is crucial for better understanding of a new GEO. To simplify the process, Multiformat feature can be used.
  3. Constantly optimize your campaigns.
    There are many ways to do it, starting from simple blacklisting of irrelevant sources to automating the process via Target CPA, Performance Mode and Automated Rules.
  4. Stick only to Premium sources.
    This way you’ll get only the most converting casino traffic, they’re carefully tested and selected in advance. Then it’s possible to scale with Standard, Remnant and New sources to get even more traffic.
  5. Try New Subscribers.
    If you wish to get the freshest users that haven’t yet seen push notifications and aren’t familiar with the format, try this feature along with a standard campaign. This way you’ll get x2 volumes of traffic and more conversions.

Now you know how to get the most out of Gambling+South Africa combination, go ahead and start a campaign to reap the fruit! 

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Promoting Gambling ads in South Africa: best practices appeared first on RichAds Blog.

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A profile of an average online casino player in the USA: insights for affiliates https://richads.com/blog/a-profile-of-an-average-online-casino-player-in-the-usa-insights-for-affiliates/ Wed, 01 Jan 2025 06:36:10 +0000 https://richads.com/blog/?p=52857 Find all the peculiarities about casino players in the USA below! An American gambler from A to Z At least 85% of the overall USA population tried any form of Gambling at least once in their lifetime, according to Gambling Industry News. It makes the potential audience of online casino more than diverse, though let’s […]

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Find all the peculiarities about casino players in the USA below!

An American gambler from A to Z

At least 85% of the overall USA population tried any form of Gambling at least once in their lifetime, according to Gambling Industry News. It makes the potential audience of online casino more than diverse, though let’s focus on the profile of most active casino players in the article.

Stats that prove that Gamblers in the USA are really active:

  • Average revenue per user in the USA will reach $399 in 2025;
  • By 2029, the amount of online casino players in the region will be 95.8 million;
  • In 2025, user penetration of the USA market can become 21.7%.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

A portrait of a US online casino player 

Who is an average casino player in the USA? What games are most popular among users? Which states to target first? 

Let’s find out!

Demographics

Due to the diversity of each state, it’s hard to paint one whole picture, though there are several similarities that we noticed when analyzing California, Washington and Nevada.

It’s mostly young people who gamble, an average age is 18 to 24, while the amount of men and women is pretty much similar, about 52% of men and 48% of women. Older generations are also interested in online Gambling, pay attention to the group of 55 years and above.

Source: start.io

Device usage

In terms of device choice, desktop and mobile usage is pretty much the same, people in the USA are starting to gamble via mobile more often these years. What concerns OS, Android is most often used in most states, while popular carriers are T-Mobile, Verizon and AT&T.

Source:start.io

Most popular games and payment methods

There are several most popular online casino games that the players from the USA engage in most of all.

Most popular online casino games in the USA:

  • Slots,
  • Blackjack,
  • Poker,
  • Roulette,
  • Craps,
  • Baccarat.

In terms of payment options, everything’s quite standard: payment cards like Visa and MasterCard are really popular, together with PayPal and Neteller, Skrill and Venmo e-wallets. 

Less popular methods include wire transfers and eChecks, in terms of pre-paid cards Americans usually choose Paysafecard. Apple and Google Pay are also accepted by some casinos.

Creative approaches for promoting casino offers in the USA

Now that you know the main insights on American gamblers, let’s look at a couple of approaches to advertise online Gambling in the USA.

We’ve researched the most converting creatives approaches suitable for push traffic, as these types of ads work best of all for Gambling ads due to the absence of restrictions, voluntary subscription of users and affordability.

  • Specify exact numbers.
    The USA audience is not linear, some users play for entertainment, while others do hope to earn a lot. Writing exact bonuses that your casino provides on a creative is the best strategy. Just make sure the bonus is relevant!
  • Lure with freebies.
    In comparison with Tier 3 regions, average income of a US citizen is quite high, so even if they’re attracted by free spins and some other “free entry” methods, they’ll still spend a good amount of money on online Gambling activities, so you can try this approach without any fear.
  • Attract with “winning” schema.
    It can be an expert article on hacking casino or betting websites or some specific strategy to trick casinos. Users like to believe that there are simple ways to win and are really willing to read about them. This gives a sense of control and being the smartest among others. Use the desire to your advantage!
  • Use combined approaches.
    Knowing insights on your target audience, you can combine several approaches in one creative. For instance, use pics of girls in lingerie for male audience paired with huge bonuses specified in the text.

Conclusion

Make sure you use the data to target users from the USA for your online casino campaigns in 2025 and gain bigger profit.

Go ahead and launch a Gambling offer on RichAds traffic now to gain your first results tomorrow!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post A profile of an average online casino player in the USA: insights for affiliates appeared first on RichAds Blog.

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The difference between Tier 1, 2 and 3 countries in affiliate marketing https://richads.com/blog/the-difference-between-tier-1-2-and-3-countries-in-affiliate-marketing/ Thu, 29 Aug 2024 13:04:55 +0000 https://richads.com/blog/?p=58281 What are Tier 1, Tier 2 and Tier 3 countries in affiliate marketing? Tiers in affiliate marketing are terms applicable to geos that simplify some characteristics: payouts, audience penetration, solvency and the difficulty to effectively approach the users. While traditionally all geos within the affiliate marketing area are sorted into Tier 1, Tier 2 and […]

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If you’ve been working in the affiliate marketing field long enough, you must have noticed that some geos are assigned a “Tier” for them. But have you wondered what’s the meaning of those Tier 1, 2 and 3 specifications?

In this article RichAds ad network’s team will explain what Tiers are in affiliate marketing and the difference between Tier 1, 2 and 3 countries!

What are Tier 1, Tier 2 and Tier 3 countries in affiliate marketing?

Tiers in affiliate marketing are terms applicable to geos that simplify some characteristics: payouts, audience penetration, solvency and the difficulty to effectively approach the users. While traditionally all geos within the affiliate marketing area are sorted into Tier 1, Tier 2 and Tier 3, there’s also a Tier 4 category, which includes the countries of no interest to advertisers. They simply can’t be measured as there is either no traffic or no publishers operating.

Also, a Tier for a region correlates with a conventional distinction into developed, developing and underdeveloped economics within those countries.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The difference between Tier 1, 2 and 3 countries

Since a Tier indicates the overall wealth of the country’s audience, it’s reasonable to claim that the higher the Tier of a geo — the higher the payouts and audience solvency but harder to approach it. Also a Tier can be attached to certain specifics while advertising particular verticals, for example, online casino and betting audiences from lower Tiers play to earn easy money, while the users from higher Tiers geos perceive gambling as entertainment. Plus to that, depending on a Tier, expected budgets, effective creative approaches, funnels and even online payment availability might vary!

Below, you will find what geos belong to each Tier according to affiliate marketing categorising, sorted for you by RichAds ad network!

Tier 1 countries

The regions of Tier 1 are the most lucrative for affiliates, since the audience there is wealthy enough and brands are ready to give high payouts on advertised offers. At the same time the users from such countries are way harder to engage. Despite many publishers operating within such regions, Tier 1 countries are also a place for fierce competition which affects CPC and CPM bids for advertising, thus demanding higher budget to enter.

The Tier 1 consists of the most developed countries of North America, Europe and Oceania.

The full list of Tier 1 geos in affiliate marketing:

  • Australia;
  • Austria;
  • Belgium;
  • Canada;
  • Czech Republic;
  • Denmark;
  • Finland;
  • France;
  • Germany;
  • Italy;
  • Iceland;
  • Ireland;
  • Netherlands;
  • New Zealand;
  • Norway;
  • Spain;
  • Slovenia;
  • Sweden;
  • Switzerland;
  • Portugal;
  • Poland;
  • United Kingdom;
  • United States of America.


Tier 2 countries

The geos included into Tier 2 are considered to be decent countries that possess somewhat wealthy audiences across various verticals, so the brands consistently explore and expand over there. The average payouts are slightly lower than at Tier 1, but still are pretty high. One noticeable difference between Tier 1 and Tier 2 regions is that in the latter the audiences are easier to approach, so the competition is not that fierce. The amount of publishers covers all the marketers’ needs, so the traffic itself is both high quality and affordable.

The Tier 2 classification can be applied to some relatively rich countries of Eastern Europe, CIS, Latin America, East Asia and Middle East.

The full list of Tier 2 geos in affiliate marketing:

  • Albania;
  • Andorra;
  • Argentina;
  • Belarus;
  • Bosnia and Herzegovina;
  • Brazil;
  • Bulgaria;
  • Croatia;
  • Cyprus;
  • Estonia;
  • Greece;
  • Hong Kong;
  • Hungary;
  • Japan;
  • Latvia;
  • Lithuania;
  • Macedonia;
  • Malta;
  • Moldova;
  • Monaco;
  • Montenegro;
  • Republic of Korea (South);
  • Romania;
  • CIS;
  • Serbia;
  • Singapore;
  • Slovakia;
  • Turkey;
  • Ukraine;
  • United Arab Emirates.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Tier 3 countries

The geos that belong to Tier 3 are the most populated regions yet with low solvency audiences, hence the lowest average payouts among all Tiers. The extreme amounts of traffic drive many brands towards such regions while it’s well-known that a large part of users will be sorted out in the process. The audience in Tier 3 countries is the easiest to approach, yet usually struggling in terms of solvency and available payment methods. The competition among marketers for such geos is intact yet less intense, as the amount of potential clients and publishers exceeds the amount of offers.

Tier 3 regions also pose certain challenges for advertising some verticals due to local laws and regulations on particular products, such as online casinos, betting and financial platforms. This Tier consists of almost all the developing and underdeveloped countries not included into higher Tiers from Latin America, Eastern Europe, Africa, Asia and Oceania.

The full list of Tier 3 geos in affiliate marketing:

  • Algeria;
  • Angola;
  • Armenia;
  • Azerbaijan;
  • Bahrain;
  • Bangladesh;
  • Barbados;
  • Belize;
  • Benin;
  • Bolivia;
  • Botswana;
  • Burkina Faso;
  • Brunei;
  • Burundi;


  • Cambodia;
  • Cameroon;
  • Cape Verde;
  • Chad;
  • China;
  • Chile;
  • Colombia;
  • Comoros;
  • Costa Rica;
  • Congo;
  • El Salvador;
  • Ecuador;
  • Egypt;
  • Dominican Republic;
  • Ethiopia;
  • Gabon;
  • Georgia;
  • Guatemala;
  • Guinea;
  • Haiti;
  • Honduras;
  • India;
  • Indonesia;
  • Israel;
  • Iraq;
  • Jamaica;
  • Jordan;
  • Kazakhstan;



  • Kenya;
  • Kuwait;
  • Kyrgyzstan;
  • Laos;
  • Madagascar;
  • Mali;
  • Malaysia;
  • Mauritania;
  • Mexico;
  • Morocco;
  • Mongolia;
  • Mozambique;
  • Namibia;
  • Nicaragua;



  • Nigeria;
  • Nepal;
  • Oman;
  • Pakistan;
  • Panama;
  • Paraguay;
  • Peru;
  • Philippines;
  • Puerto Rico;
  • Saudi Arabia;
  • Senegal;
  • Sri Lanka;
  • Suriname;
  • Swaziland;

  • South Africa;
  • Thailand;
  • Tajikistan;
  • Tanzania;
  • Togo;
  • Trinidad and Tobago;
  • Tunisia;
  • Turkmenistan;
  • Qatar;
  • Uganda;
  • Uruguay;
  • Uzbekistan;
  • Vietnam;
  • Zambia.


Conclusion

Now you know the meaning of Tier 1, 2 and 3 attached to various countries in affiliate marketing. The Tiers help marketers evaluate the approximate payouts, traffic volumes and audience engagement rate in a geo, so they can be used to orient among the regions to advertise offers in. In some cases, a Tier might also indicate a specific feature while promoting certain verticals.

We at RichAds have been providing marketers with quality traffic on various formats for years now, exploring the best practices of advertising affiliate offers. Now our platform allows to launch campaigns on 5 powerful ad formats in over 220 geos from Tier 3 to Tier 1, while all top-notch tools to optimize are in-built and easy to access for advertisers. Start an ad campaign at RichAds platform right now!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post The difference between Tier 1, 2 and 3 countries in affiliate marketing appeared first on RichAds Blog.

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How to gain Finance traffic in Argentina https://richads.com/blog/how-to-gain-finance-traffic-in-argentina/ Tue, 27 Aug 2024 10:49:24 +0000 https://richads.com/blog/?p=58129 Is advertising Finance vertical in Argentina even worth it? Before getting into breaking down the Finance advertising traffic in the region, it’s important to understand why Argentina is even fitting for such products. This might shed the light not only on the market itself, but also can be of help in terms of picking the […]

The post How to gain Finance traffic in Argentina appeared first on RichAds Blog.

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Argentina is a pretty famous geo in affiliate marketing, that goes along with high profits across many verticals. But if you want to know how to promote Finance offers in Argentina, it demands careful research into both the audience and the niche.

In this article RichAds ad network’s team will explain peculiarities of Finance ads traffic in Argentina, what sources to use along with popular approaches!

Is advertising Finance vertical in Argentina even worth it?

Before getting into breaking down the Finance advertising traffic in the region, it’s important to understand why Argentina is even fitting for such products. This might shed the light not only on the market itself, but also can be of help in terms of picking the right approach for ad campaigns.

Below we listed some points that are making Finance offers worth promoting in this country, researched and compiled for you by RichAds!

Open-minded economy’s environment

Argentina’s economy has been experiencing inflation for half a century now, leading its population to finding means to secure their savings and investments. Since Javier Milei, a very active advocate for alternative financial services, has taken the president’s chair in Argentina in 2023, he now only empowers such trends, especially regarding alternative currencies. Taming alternative paying methods by Argentina’s government also includes making ways for it to go fully valid in the upcoming future, thus enhancing the market of such.

Finance services market in Argentina

The fintech industry in Argentina is booming at the moment, as the country’s population can get access to all the Finance vertical products from digital banking to trading, investments, insurance and loans. Such an effect on the financial market is backed by two factors: inflation and a high percentage of the population with access to the internet. In other words, people seek financial solutions online and the high demand increases the amount of available offers.

Affordable Finance ads traffic in Argentina

Argentina is considered to be a Tier 2 country in affiliate marketing, which signals of both relatively high payouts and audience penetration. The cost of traffic is quite cheap, as the amount of marketers willing to work in the geo is being highly exceeded by the amount of publishers operating within the region.

At RichAds ad network the recommended CPC (cost per click) bid on push ads in Argentina starts from $0.02, while the CPM (cost per 1000 impressions) on pop ads in the same geo is from $3.2.

Here are traffic volumes for the past 3 months on Finance offers in Argentina at RichAds:

Push trafficPop traffic
Desktop18.8k impressions8.4k impressions
Mobile23.2k impressions8.2 million impressions
* The data is relevant due to August 2024

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Peculiarities of Finance advertising traffic in Argentina

Despite the overall picture of what makes Finance vertical so successful in Argentina, let’s take a look what generates the profits in the region. In this part we will overview the peculiarities of Finance niche audience!

Popular Finance niches in Argentina

Since economical environment has driven a large part of the population in Argentina towards digital services, the main ones of Finance niche are insurance, investments and trading. According to multiple researches by Start.io, the total amount of users regular to digital payment apps, insurance platforms, alternative currencies investments and trading exceeds 4.6 million in Argentina, which is 10% of the entire population. Most users are into currencies investing and trading, while it’s important to keep in mind that all these audiences occasionally merge.

Finance ads audience in Argentina

Once again reffering to Start.io, we’ve compared different reports on various Finance niche’s audiences. The average user of such products in Argentina is between 18 – 24 years old, while the majority of them are male (68%). This picture is relevant to trading, investing and holding digital wallets with alternative currencies, while for insurance the majority are of 25 – 34 years (53%), and most of them are men. The shift is comprehensive due to the fact that by that age population can finally afford insurance services.

The preffered devices are mostly of Android mobile phones, while practically everyone in Argentina uses local carriers to access the internet.

Common Finance services in Argentina

Nowadays Argentina is a true heart of digital Finance services in Latin America, while the popularity of various platforms grows on a daily basis. For example, among the most known Finance vertical brands are SatoshiTango, Binance and Kraken for alternative currencies, OSDE for insurance, and IG, Plus500 and others for trading and investing.

Best sources for running Finance ads traffic in Argentina

Launching Finance ads in Argentina, especially via common advertising platforms, might be a real challenge for marketers. Facebook and Google Ads apply strict rules on promoting finance-related content, so any campaign might get banned by moderation if fraudulent activities suspected. SEO advertising is also a hard to handle field, since it demands a whole team to update the website content and a long-term strategy with high investments.

But there are some advertising formats that are not affected by either restrictions or long-term difficulties, for example, push and pop traffic that can be bought at RichAds ad network.

  • Push advertising notifications.
    This ad format resembles the appearance of regular push notifications that users receive from social networks and apps. In order to start getting push ads, users need to accept subscribing to the mailing on a publisher’s website, then they will receive ads regardless of the page as soon as they get online. This makes push ads a perfect way to approach already interested audience at an affordable price, for example, at RichAds you can launch push campaign in Argentina by $0.02 per click!
  • Popunder (clickunder) ads.
    The pop ads are a very beginner friendly ad format, requiring only landing page and basic targeting options. After a user clicks on publisher’s site with a special JS script, the new tab appears above or below the current one. In the new tab users will find the main offer, which is a working approach for the impulsive audience. Pop traffic is relatively cheap, for example, at RichAds it will cost from $3.2 for 1000 impressions in Argentina.

If you want to be up-to-date on all the current trends in affiliate marketing, check out our regular reports on the best geos and verticals at RichAds. Each month we update the insights, showing what geos, verticals and geo-vertical funnels perform the best on the top ad formats!
By the way, in Summer’s top Argentina has also got among the best performing geos on native ads.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Creatives examples used for promoting Finance offers in Argentina

The overall picture of working approaches for Finance offers in Argentina doesn’t differ much from the rest of the world. Below we listed some popular creatives examples used for Finance vertical advertising in Argentina, compiled by RichAds ad network!

  • Trading platforms.
    Since trading is one of the most popular Finance niches in Argentina, the local audience is well aware of the current trending platforms and resources. The brand recognition plays a really big role for such products, so it’s worth emphasizing both specialty of the offer and the promoted provider.
  • Investing apps.
    The platforms to invest and increase earnings are also quite popular among Finance traffic audience in Argentina, while they’re mostly offering more convenient entry points. Such resources usually contain an element of gambling, so showing the related content might have an additional effect.
  • Banking, insurance and other services.
    While the rest kinds of offers remain in minority among popular niches within Finance vertical in Argentina, they’re also worth paying attention to while advertised. The approaches might contain the usual push ads engagement mechanics: direct messaging imitation, notifications with confirmation buttons or just a regular looking ad.
  • All-in-one landing page.
    Landing pages for Finance offers mostly lead directly to the main offer, which is either a platform or downloading page. Unlike other verticals like Gambling, Betting and Dating, landing pages for Finance ads are rarely being paired with pre-landing pages, so most of exploring takes place on the spot. Such pages might present registration forms, testimonials, guides and even interactive elements to engage the audience.

Setup and optimization tips on promoting Financial offers in Argentina by RichAds

Now you know the basics of running Finance ads traffic in Argentina, so now let’s overview how the actual campaigns might be improved in terms of launching ads and optimizing them. Here, you will find some tips on Finance ad campaigns running, based on experience of RichAds advertising network!

Tips on setting up and optimization Finance ad campaigns by RichAds:

  • Launch in Performance Mode.
    Performance mode is an in-house feature on RichAds ad platform that allows your campaigns to get fresh whitelists every week! The algorithms will automatically determine what sources convert the most based on the platform’s data.
  • Ask managers for assistance.
    After a deposit of at least $500 to your RichAds account you will get a personal manager who will help with setting up your campaign, best bid and can provide whitelists for the exact offer and geo!
  • Separate the ad campaigns by device.
    Even on the same source the bids for mobile and desktop devices may vary. So it’s recommended to run separate campaigns to target the audiences.
  • Evaluate the best bid.
    To set the most suitable bid to run ads you can, as already was said, contact your RichAds manager or use Predictor that will show the amount of traffic you will get by a selected bid.
  • Start on Premium sources.
    Basically all traffic sources at RichAds are divided into 4 groups by quality: Premium, Standard, Remnant and New. Premium sublist contains the best converting sources regardless of the niche, so it’s recommended to test offers with them for more conclusive results.
  • Adjust campaigns sources with Optimizer.
    At the Optimizer page you can access the statistics and metrics of your campaigns in one place, so you can adjust parameters exactly how you need.
  • Set Automated rules.
    If you want to make optimization even more of a seamless process, you can set up Automated rules that will sort poor performing sources into blacklists by a certain criteria. That will prevent you from paying for inconvenient results.

More guides on how to run ads in geos

RichAds ad platform is highly interested in improving your campaigns while launching ads of different niches to various popular regions. Here, we shared some other guides by us on running traffic!

If you’re looking for more specific guides on your chosen GEOs, we got you covered!
Find our reports list below.

Conclusion

Argentina is a very profitable geo for Finance offers, yet poorly explored by either marketers or advertisers. Despite that, Latin America is at it’s peak in 2024, so in order to catch high payout early, discovering Argentina might be a good chance. In this article, we shared an overview on Finance services market in Argentina, along with it’s key audience and effective methods to advertise, to ease the entering point!

If you are looking for an advertising network to launch finance offers, read our article about the finance ad networks to find the best one for your needs.

We at RichAds have been working with Finance traffic for years now, gaining experience in different geos across the globe. Our platform provides marketers with an easy-to-start launching campaigns solution to run ads on over 220 geos from Tier 3 to Tier 1, utilising popular optimization features. Start getting high profits with the top traffic by RichAds!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to gain Finance traffic in Argentina appeared first on RichAds Blog.

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How to gain Betting traffic in Bangladesh https://richads.com/blog/how-to-gain-betting-traffic-in-bangladesh/ Mon, 05 Aug 2024 14:08:23 +0000 https://richads.com/blog/?p=56991 Is it worth buying Betting ads traffic in Bangladesh in 2024? South Asia is a well-known region for its extremely fast online Gambling and Betting industries developing. But if you want to buy Betting traffic in Bangladesh, it’s better to have a complete understanding of the local market and what exactly makes it tick there. […]

The post How to gain Betting traffic in Bangladesh appeared first on RichAds Blog.

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Bangladesh is one of the most popular geos to drive Betting traffic in, bringing consistent profits along with the fast-paced niche development in the region. But is it really that simple to approach its audience and profit off that?

Today RichAds ad network’s team will share a complete overview of the betting market in Bangladesh, its audience and peculiarities of working with it!

Is it worth buying Betting ads traffic in Bangladesh in 2024?

South Asia is a well-known region for its extremely fast online Gambling and Betting industries developing. But if you want to buy Betting traffic in Bangladesh, it’s better to have a complete understanding of the local market and what exactly makes it tick there.

Below we shared some solid points why Bangladesh is worth your attention in terms of promoting Betting offers this year!

Grey area of regulations

Technically, Betting activities are illegal in Bangladesh, as the Public Gambling Act ruled out back in 1867. This law leaves only a small amount of such activities allowed like lotteries and horse racing bookmakers run under the government control. On the other hand, since this prohibition act was established way before the internet era, online gambling and sports betting websites are kind of left out of it, especially if based abroad.

The lack of practical law application drives many online casino and sportsbook brands to start exploring the region. As for now there are over 100 sites and the number is only growing!

Passionate audience

The popularity of Betting in Bangladesh goes hand-by-hand with the extremely high interest into various sports disciplines by its population. Cricket is perceived as a national sport in Bangladesh, counting millions of local fans and numerous tournaments organized and held within its borders annually. Football, the second most popular sport in the country, is traditionally affiliated with betting and Bangladeshi people cheer for their team from the bottom of their hearts.

Affordability of traffic

Since Bangladesh is a Tier 3 geo in affiliate marketing, this already implies some generally applicable rules: high audience penetration and relatively cheap costs to advertise. Such selection is usually based on low competition between affiliates, many active publishers and a broad target audience.

At RichAds ad network, the CPC (cost per click) for push ads starts from $0.05, while CPM (cost per 1000 impressions) for pop ads is about $7.5.

Here are traffic volumes for the past 3 months on Betting offers in Bangladesh at RichAds:

Push trafficPop traffic
Desktop118.8k impressions2.4 mln impressions
Mobile5.3 billion impressions4.6 mln impressions
*The info is relevant due to July 2024

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Peculiarities of Betting traffic in Bangladesh

Apart from general understanding of the local market specifics, it’s also important to know the covert situation there before running Betting ads traffic in Bangladesh. Here’s a comprehensive overview to get the full picture!

Betting audience in Bangladesh

Speaking plainly, there is very little research about regular bettors in Bangladesh, since the topic itself gets drowned under the ‘banned’ status. But technically, the sports betting and online gambling audience there is very much alike, if not said the same. Recently, we shared some insights on gamblers of the region in our article about promoting Gambling offers in Bangladesh, so now let’s recall it!

According to studies performed by Transparency International Bangladesh (TIB) in 2020, a bit less than half of Bangladeshi youth regularly address gambling and betting activities. The average age is between 18 and 30, while the male part prevails. Also, it tends to be that the most inflicted persons are of low-income that come from urban areas.

Additionally, this backs up by the general Tier segmentation that ruled out lower Tier geos audience plays mostly to earn money, while higher Tier users seek entertainment.

Most popular betting websites in Bangladesh

Along with online casino platforms, sports betting brands are actively exploring the Bangladesh market, constantly introducing new products to the region. While local regulations on online Betting remain unclear, the amount of websites still seems rather small, but there are already top picks recognised by users.

Top 10 online betting sites in Bangladesh

  • Megapari
  • Baji
  • 1xBet
  • Babu88
  • Krikya
  • Mostbet
  • JeetBuzz
  • Pin-Up
  • Melbet
  • Bet365

As pointed out earlier above, the most popular events to bet on in Bangladesh are cricket, followed by football.

Common payment methods for Betting users in Bangladesh

The geo doesn’t really differ that much from the rest of the world in terms of online payment methods services. The are some exceptions mostly regarding local paying systems, but in general among the most popular payment methods in Bangladesh are:

Bank transfers, Visa and Mastercard, Skrill, Neteller, PayPal, Trustly, bKash, Astropay and alternative paying methods.

Some users might even prefer to pay with one-time virtual cards that are available for a single transaction.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Best sources for Betting ads traffic in Bangladesh

Running Betting ads in Bangladesh via popular methods poses real challenges, not that uncommon for such regions. For example, Facebook and Google Ads have policies that restrict online Gambling and Betting advertisements targeting certain countries, including Bangladesh. This leaves the right for these platforms to ban any ad campaign suspected in violating the rules, driving affiliates into endless circles of cloaking and avoiding moderation.

Another popular way to promote offers of SEO also doesn’t solve obstacles, since it demands a website and a whole content team to regularly update it. SEO advertising is a very competitive market, so apart from all the required efforts it will take a big chunk of time to start profiting off.

Nonetheless, there are effective ad formats that lack those restrictions and inconvenience, for example, push and pop traffic that are provided by RichAds advertising network!

  • Push advertising notifications.
    This ad format looks almost exactly like regular push notifications that users get from apps and social networks. To receive ads it demands users subscribe to mailing on a publisher’s website, which ensures delivering notifications to already interested audiences. Push ads come relatively at a cheap price, as the recommended CPC bids in Bangladesh start from $0.05.
  • Popunder (clickunder) ads.
    One of the oldest ad formats on the internet, counting huge traffic volumes worldwide. To start it only requires a landing page with the offer, sometimes paired with a pre-lander, and basic targeting parameters. As soon as a user clicks anywhere on the publisher’s site with a special JS script, the landing page opens in a new tab, providing high engagement and CR on impulsive audiences. Pop traffic is one of the cheapest, as cost per 1000 impressions in Bangladesh starts from $7.5.

If you want to be up-to-date on all the current trends in affiliate marketing, check out our regular reports on the best geos and verticals at RichAds. Each month we update the insights, showing what geos, verticals and geo-vertical funnels perform the best on the top ad formats!
By the way, in Summer’s top Bangladesh has got among the best performing geos on push and pop ads in July.

Popular approaches for Betting advertising traffic in Bangladesh

Let’s have a quick look at what creatives and landing pages usually work for Betting ads in Bangladesh, compiled and overviewed by RichAds ad network!

  • Using local sports celebrities and famous players.
    Presenting easily recognisable faces truly helps addressing the target audience of online Betting. This helps in approaching most users in Bangladesh, since cricket is considered a national sport and its events are regularly held and visited within the country.
  • Appealing to general sports thematics in the upcoming events.
    A big part of the online Betting audience in Bangladesh doesn’t place bets just because they cheer for a team or a person. Attractive forms of placing bets on matches in general works as well.
  • Bonuses upon registration, high rates and wins.
    As in most Tier 3 geos, Bangladesh audiences perceive gambling and betting activities more like a way to earn money, rather than just a pure entertainment. This makes approaches that include showing starting bonuses, high odds and fast withdrawals very engaging.
  • Interactive pre-landing pages.
    Pre-landing pages, also known as pre-landers, are a very popular approach for advertising online Gambling and Betting offers. They are shown to the users before landing pages with the main offer, and intended to warm-up the audience with interactive elements. Usually, for pre-landing pages contain a fortune wheel with free spins on, for example, bonuses upon registration. After the spins are up, users get redirected to the landing page. Pre-landers might sufficiently increase the engagement and conversion rate.
  • All-in-one landing page.
    Usually the landing pages for advertising the Betting vertical show users the way to complete the targeted action, for example, registration or deposit. The page might also highlight additional bonuses or other motivating elements. For popunders, landing pages are the only needed creative to run ads, sometimes paired with pre-landing pages, so as they’re the first thing users see, they must present the registration process and CTA clear and simple.

Setup and optimization tips on promoting Betting offers in Bangladesh by RichAds

Now that you know what approaches work for Betting ads in Bangladesh, let’s have a look at some campaign launching and optimization pecularities. Below you will find some useful tips, gathered and presented by RichAds ad network!

Tips on adjusting Betting ad campaigns and optimization by RichAds:

  • Start in Performance Mode for better optimization on push and pops.
    Performance mode is an in-house feature on RichAds ad platform that allows your campaigns to get fresh whitelists every week! The algorithms will automatically determine what sources convert the most based on the platform’s data.
  • Ask managers for assistance in setting up, targeting and optimization.
    After a deposit of at least $500 to your RichAds account you will get a personal manager who will help with setting up your campaign, choosing the best bid and can provide whitelists for the exact offer and geo!
  • Test several approaches and creatives to find the most effective ones.
    While launching campaigns on push ads, it’s better to add at least 5-10 creatives that you can test and evaluate which perform the best. For pop ads, we recommend running separate campaigns with a different landing page per each to determine which shows higher conversion rate.
  • Divide the ad campaigns by device to better evaulate the costs.
    Even on the same source the bids for mobile and desktop devices may vary. So it’s recommended to run separate campaigns to target the audiences.
  • Launch on Premium sources for more conclusive results.
    Basically all traffic sources at RichAds are divided into 4 groups by quality: Premium, Standard, Remnant and New. Premium sublist contains the best converting sources regardless of the niche, so it’s recommended to test offers with them for more conclusive results.
  • Monitor and edit campaigns sources with Optimizer.
    At the Optimizer page you can access the statistics and metrics of your campaigns in one place, so you can adjust parameters exactly how you need.
  • Set Automated rules for hands-free sources filtering.
    If you want to make optimization even more of a seamless process, you can set up Automated rules that will sort poor performing sources into blacklists by a certain criteria. That will prevent you from paying for inconvenient results.

Conclusion

Betting in Bangladesh is a developing and very popular niche to promote, constantly increasing in traffic volumes and available products. But since traditional means to advertise Betting offers for this geo pose certain challenges, push and popunder ads have become more common due to their effeciency. Now you know everything on launching Betting ads campaigns in Bangladesh from the audience portrait to traffic sources and working approaches!

We at RichAds consider everything needed for a successful Betting promoting on top ad formats, as our platform features over 17 targeting parameters and important optimization tools. You can launch a ad campaing on over 220 geos from Tier 3 to Tier 1, integrate conversion tracking and set hands-free optimization flow for profitable strategy. Run successful ads on quality traffic by RichAds!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to gain Betting traffic in Bangladesh appeared first on RichAds Blog.

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