Why start McAfee ads promotion in 2025?

Anyone interested in antivirus protection knows McAfee brand or has at least heard of it, which proves that the brand has earned quite a nice market reputation.

But why run McAfee ads and is it worth it? Let’s turn to facts!

• Established growth and popularity.
  With an estimated 600 million+ users at the end of 2024, McAfee is clearly a consumer brand to trust. This growth has been a 9% increase over the previous year, indicating more people are realizing the necessity for robust antivirus protection.
• Market leadership.
  With a 17% estimated market share in the global antivirus software market, McAfee is one of the industry leaders in the cyber security sector. Such dominance is a testament to its potency and reliability in protecting users from harm.
• High customer satisfaction.
  With a customer satisfaction rate of 87%, McAfee obviously demonstrates its care for customer trust and support. High customer satisfaction is an indication that customers feel safe and valued while using McAfee solutions.
• Seducing subscription deals.
  McAfee offers discounts to first-time subscribers, so it is inexpensive for new users to try its entire protection bundles. For example, the five-device total protection starts at a very low price of USD 39.99, which is an excellent bargain.
• Wide threat protection.
  In 2024, McAfee will detect and block over 3 billion threats globally, with a specific focus on the increasing number of mobile threats. As mobile device usage continues to grow, users require a solution that specifically targets such vulnerabilities.

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Top GEOs to run McAfee ads in 2025

Now that you know why promoting McAfee ads is worth it, let’s see which GEOs to choose for its advertising at RichAds.

Top countries for McAfee promotion at RichAds:

• the USA
• Canada
• Japan
• Germany
• France
• Brazil

Important: If your chosen GEO is not in the list, you can always check “GEOs and verticals” report to find converting bundles, or deposit $500 at RichAds and ask your manager about top GEOs and whitelists for this or that offer.

Best traffic source for McAfee offers promotion: push ads

Obviously, you can try running Antivirus offers on any desired traffic source, but why risk if RichAds team has already found a proven way to get the most out of your McAfee offer? 

Push ads are certainly the best choice, most of our affiliates use them to promote McAfee and there are solid reasons for it. 

Reasons to choose push ads for McAfee promotion at RichAds:

• Noticeable yet user-friendly.
  Push ads look just like operating system reminders, making them less intrusive and more engaging for users.
  
• Engaged aka loyal audience.
  The thing is that push notifications are sent only to users who subscribed to get such ads, ensuring a genuinely interested audience, which increases CR potential.

• Affordable format.
  With click price starting at just $0.005 for Tier 3 traffic and $0.05 for the USA as most popular Antivirus GEO, push ads allow you to maximize your advertising revenue and reduce budget.

• Flexible content policy.
  The lenient content policy doesn’t limit creative freedom, enabling compelling messaging without the risk of bans or any restrictions at all.

All of the aforementioned make this traffic source perfect for McAfee promotion, yet you can test more formats like innovative Telegram ads or more aggressive pop ads at RichAds to try all the possible approaches!

McAfee creatives advertising trends in 2025

As you now know, McAfee offers show the best results when run on push traffic, so let’s see some of the most converting approaches that affiliates can use in 2025.

Top-notch ideas for McAfee ads promo:

• Warnings and update notes.
  Remind users to update their McAfee protection, using urgency and OS-like notifications.
• Potential viruses.
  Scaring techniques are a bit outdated, it’s better tell that there’s a potential threat that may become real if you don’t use actual protection measures.
• Target specific OS.
  Once you’ve chosen the desired OS in the targeting, mention it in the creatives, this way a person will take your notification personally and update his protection!
• Offer discounts or free trial.
  Many users will fall for first-payment discounts just to test your antivirus, especially such a trusted one as McAfee, use it in your texts!

In terms of landers, it’s crucial to highlight specific pros for chosen GEOs, like for the USA you can see stats about AI and such advantages as family protection, privacy protection, no scams and good reputation on the market.

How to run McAfee offers: RichAds setup tips

Let’s see how to create successful McAfee campaigns via RichAds, following simple steps below!

Tips to successful McAfee campaigns at RichAds:

• Begin your campaigns with Performance Mode.
  This algorithm dynamically creates and updates whitelists for your campaigns to achieve maximum results. No tracking tool is required because the algorithm handles all the optimizations based on basic setup.
• Add 5-10 push creatives.
  Apply various approaches to find your own target audience, use different wording, images and banners. You can also request free creatives from your RichAds manager, once depositing $3000, they will be localized and adapted for McAfee.
• Use tracking for your campaigns.
  Postback setup is a must for Antivirus offers. With a postback, you can track campaign performance more effectively and optimize more precisely using AI-driven optimization tools like Automated Rules and Target CPA.

• Monitor offers across several CPA networks.
  Due to different payouts that vary from one network to the next, you must weigh all options and opt for the best paying one.

• Utilize Premium traffic sources for your ads.
  RichAds divides sources into 4 groups, and Premium sources is the best in terms of quality and CR. You can also request whitelists specifically for McAfee offers to boost efficiency even more!

• Create separate campaigns by device and browser.
  This can be done so that you can optimize your bids and target the users more precisely. Make sure you target desktop for McAfee offers and separate Chrome and Edge browsers.

• Start with a large budget.
  Antivirus offers usually have bigger payouts and are associated with more financial investment. It is better to test ten or more conversion prices to assess your sources’ quality and fine-tune your campaign accordingly.

Conclusion

Now you know all about McAfee launch and are ready to make the most of such offers via RichAds platform.

Go ahead, take the most high-paying offer and gain even more income with RichAds help!

What is RichAds?
Ad network for telegram ads,
high quality push and popunder ads,
domain redirect, native and display traffic source,
buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Proven ways to advertise McAfee antiviruses in 2025 appeared first on RichAds Blog.

Why choose Utilities and Antivirus vertical for a beginner?

First a brief definition of Utilities and Antivirus vertical — it includes products for mobile and PCs assisting in protecting devices from viruses, blocking ads, providing access to any info via VPN or helping in files organization. 

Let’s see the overall pros of Antivirus and Utilities products advertising for newbies before getting down to actual setup tips.

• High interest.
  People will always care about data protection, no matter which country they live in and what level of cybersecurity they have. For instance, 1 in 3 Americans that don’t use antivirus software consider its adoption, while every fifth user has experienced a virus attack.
  
• Wide audience.
  Even when it comes to expensive premium software the number of users on any GEO is wide, in the USA the amount of clients who have paid for premium subscriptions is 50 million approximately, according to Umbel. In terms of worldwide users it’s about 900 million people as of now.
  
• Great products and providers range.
  There’s a possibility to choose any product from antivirus to VPN or browser extension, taking into account desired payouts and conditions. The vertical is also a great opportunity to start working with well-known brands such as Norton or McAfee directly.

So, if you wish to promote utilities offers after considering the pros, let’s look at which products and brands can be advertised.

Which products and brands can be advertised for Utilities vertical?

Now that you’ve chosen to run Antivirus and Utilities offers, it’s high time to select the exact product and brand.

Top Utilities and Antivirus products for promotion:

• Antivirus software
• VPNs
• PC and mobile cleaners
• Browser extensions
• App installs
• Adblockers
• File managers

There are also most popular brands that have an affiliate program and can be advertised, including antivirus and utilities products.

Most popular Antivirus brands:

• Avira
• McAfee
• Norton
• Bitdefender
• Kaspersky
• ESET Antivirus
• Avast

Let’s dive deeper into Antivirus and Utilities advertising trends for newbies, with a step-by-step instruction.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Step#1. Choose the right offer for Utilities vertical

There are many offers in the Antivirus and Utilities niche and it can be hard to define which one suits you best.

First, decide if you wish to work directly with an affiliate program or take an offer from a CPA network. The main difference is the payout size — for affiliate programs it’s higher, yet requirements can also be stricter. If you choose a CPA net, managers will help you with a strategy and advertising materials.

Finally, check out the offers requirements and restrictions, like traffic sources and creatives choice, then apply a proven affiliate marketing strategy, we’ll share more detailed recommendations below!

Step#2. Select a GEO for your Antivirus&Utilities offer

Choosing a GEO for promoting Antivirus and Utilities offers is one of the most crucial steps as it determines your creative strategy and target audience as well as CPA and payout.

When it comes to RichAds expertise we’ve analyzed the best regions for Antivirus promotion that bring leads to our customers and are ready to provide the list below!

Top GEOs for Antivirus&Utilities vertical at RichAds

• the USA
• Japan
• Canada
• Australia
• Germany
• the UK

The ransomware attacks by country in 2023 also proves that such countries as the USA, Germany, UK, Canada and Australia were prone to ransomware attacks more than other, make sure to test these GEOs in your campaigns!

Step#3. Set up a tracker and postback

This is a crucial thing to do for any successful marketer, especially for the Utilities vertical.

Any tracker helps to see where the leads come from, analyze the efficiency of a traffic source and disable non-converting ones. Without postback setup it’s impossible to do proper optimization and results analysis!

Check out guides on trackers’ set up at RichAds

• How to set up conversion tracking at Bemob
• How to set up conversion tracking at СPV Lab Pro
• How to set up conversion tracking at PeerClick
• How to set up conversion tracking at Binom
• How to set up conversion tracking at Voluum
• How to set up conversion tracking at RedTrack

Step#4. Determine the best Antivirus traffic source

The next step for those who wonder how to promote Antivirus offers is to define which traffic source to choose.

Globally, there are two traffic sources that are ideal for newbies promoting Antivirus offers, according to RichAds expertise — push and pop ads.

Push ads: personal and notification-like

Push notification ads have one of the highest click-through rates (CTR), making them an ideal option for promoting Antivirus products. They work particularly well for the Utilities vertical, leading to impressive conversion rates.

One of the main benefits of push notifications for Antivirus advertising is the flexible content policy, which allows freedom in wording and visuals without any bans. Additionally, these ads are affordable in pricing and users subscribe voluntarily to receive them, so the loyalty of TA is high.

RichAds Team

Moreover, push notifications resemble system alerts, so you can use the similarity to capture users’ attention, especially with urgent wording!

Pop Ads: affordable and impossible to miss

Pop ads are another effective strategy for Antivirus and Utilities offers promotion. They appear as a new page beneath the current one, grabbing users’ attention and enhancing conversion rates. 

 Apart from it, popunders are among the most budget-friendly options for antivirus traffic.

With pop ads, advertisers benefit from campaign flexibility in terms of landers. Some affiliates even use fear-based tactics to encourage downloads and subscriptions, suggesting that a device may be infected, VPN or browser update is needed, or that the user’s privacy is under threat.

Step#5. Find the best creatives and landing pages for Antivirus products

The key factor to successful CTRs for push and pop ads is the usage of different approaches, minimum 5 to 10 creatives for push ads and several landing pages for pop ads.

This way you’ll cover the most suitable audience and check out which is the best approach for your exact GEO and targeting.

Top 3 ideas for Antivirus&Utilities push ads creatives

1. System notification.
   Urge potential clients that there may be viruses on his PC or mobile device, make sure the text is convincing yet not too scary, also such ads need to remind of real system notifications.

2. Discount on a monthly plan.
   Antiviruses or VPNs can be quite expensive, especially when it comes to well-known brands, so offering a time-limited discount can be a great way to attract hesitant users — everybody loves discounts.

3. Browser or workspace update.
   You can specify that the instruments a user applies most frequently require an update, and provide him a solution like a browser extension or an update, just make sure to specify the browser in your targeting.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

In terms of landers, there are two approaches that will convert 100%. The first one is a free download or a discount. All the special conditions need to be specified on a lander clearly and obviously together with a download button a visible space in the site. 

Another idea is to show “scary” info on your landing or even pre-landing page. Write that a PC or a phone was infected and requires an antimalware program or an update, you can even show a countdown to be more persuasive. Button also needs to be obvious and noticeable!

Lifehack: ask your RichAds manager for free creatives for your exact GEO and offer, he’ll localize and customize them specifically for you.

Step#6. Specify your budget and bid

Antivirus and Utilities offers may require a bit larger budgets as the CPAs and payouts are higher, check this out in advance.

Optimal budget for any vertical is at least 10 conversion prices before optimization of a campaign. Make sure you set “ASAP” budget type to start getting traffic as soon as your bid wins the auction.

In terms of bids, you can ask your manager for the most lucrative one in the exact region or use Predictor feature at RichAds and see how much volume per bid you’ll get!

Step#7. Use Premium sources

Premium sublists at RichAds represent the so-called elite segment of push and pop traffic, featuring only those sources that deliver exceptional CRs across a diverse array of offers. 

Incorporating these premium sources into Antivirus campaigns can greatly enhance their effectiveness, leading to improved engagement and higher conversion rates.

Lifehack: ask your manager for a free whitelist on Premium group, RichAds team makes fresh whitelists for different Antivirus offers regularly!

Step#8. Optimize your campaign

Optimization can for sure be called the most vital factor to high CR and results, yet it can be done via different tools and features to speed up the whole process.

• Performance Mode.
  This algorithm is designed to automatically create and refresh whitelists for your targeting, helping affiliates achieve the best possible profits. There’s no need for a tracking tool, as the algorithm manages all optimization based on location and additional targeting features.
  
  Yet, if you have a tracker, the algorithm can get to your desired conversion price!
  
• Automated Rules.
  This is a feature that allows creating custom rules on turning off inefficient sources that do not bring leads at all or provide too expensive conversions. The algorithm does this work automatically without any effort from a marketer.

Conclusion

All the simple steps will help any affiliate in launching prosperous Antivirus and Utilities campaigns, no matter what level of expertise they possess.

Take an offer and launch it on RichAds HQ traffic now!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to promote Antivirus and Utilities offers: Beginners guide for affiliates appeared first on RichAds Blog.

All the Antivirus advertising trends, from creatives to setup tips and best Antivirus manufacturers are in the post.

Why advertise Antivirus in Japan?

It’s crucial to understand that antivirus ads promotion in Japan is totally a winning idea as the nation is very careful when it comes to informational security.

• High Internet usage.
  Japan has one of the highest internet penetration rates in the world, with approximately 86% of the population using the internet as of 2023. This extensive online presence increases the potential audience for antivirus software ads.
  
• Rising cybersecurity threats.
  Cybercrime is on the rise globally, and Japan is no exception. According to a report by Statista, cybercrime cases in Japan increased in 2023 compared to the previous year. This growing threat highlights the need for effective antivirus solutions.

• Consumer awareness of cybersecurity.
  There is a growing awareness among Japanese consumers about the importance of cybersecurity. According to a survey by McKinsey, 60% of Japanese consumers expressed concern about online security and privacy issues, making them more likely to seek out antivirus solutions.

• Proliferation of mobile devices.
  Japan has one of the highest rates of smartphone usage in the world, with over 86 million users of the population owning a smartphone in 2022, according to Statista. This creates a significant market for mobile antivirus solutions, as mobile devices are often targeted by malware and cyber threats

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Most popular Antivirus brands in Japan

There are several main popular brands to choose when it comes to running Antivirus ads in Japan, make sure you check them out before choosing an Antivirus offer!

• Symantec
• McAfee
• Trend Micro
• Avast Software
• ESET
• Bitdefender
• Fortinet
• F-Secure
• G DATA Software
• Avira
• Qihoo 360
• Kaspersky
• Tencent

Some of them may also offer affiliate programs, we have a list of freshest ones here for your convenience.

Best traffic sources for Antivirus ads in Japan

There are mainly two types of sources that convert for Antivirus offers in Japan and have zero restrictions: push and pop ads.

1. Push ads

Push notification advertisements can boast of the highest CTR, making them an excellent choice for Antivirus traffic. They are particularly effective for promoting downloadable applications, resulting in similarly high conversion rates for push ads.

Furthermore, push ads look like system notifications for users, so take advantage of this feature!

2. Pop ads

Pop traffic is an effective method for promoting antivirus offers. By opening as a separate page beneath the current one, pop ads capture users’ attention and can boost conversion rates. Moreover, landers can be tailored to target specific audiences, making them a powerful tool for reaching potential customers.

With pop ads, advertisers enjoy greater flexibility in their campaigns. Some even resort to scare tactics to drive downloads and subscriptions, such as claiming that a device is infected or that the owner’s privacy is at risk.

Creatives examples for Antivirus ads in Japan

Now that you know the basic info on Antivirus offers launch in Japan, let’s have a look at creatives examples for push ads, as they work best of all for such vertical.

• Use famous Antivirus brands.
  We’ve mentioned the most popular Antivirus brands in Japan earlier, you can take offers from them and make use of the loyalty to the brand name and attract more users.
  
• Apply system notifications.
  A well-known method that will help anyone attract more clients is using a “system warning” notification. This way you’ll remind a user about protection necessity and he’ll certainly click in the ad.

• Imitate message.
  It can be a “payment failed” notification or just an imitation of a personal message with a warning. Just make sure you don’t scare a user too much, be moderate, yet persuasive!
  
• Mention OS in the text.
  If you target desktop devices, you can mention exact version of Windows you’d like to target in your text, same with mobile antivirus, use Android or Apple, depending on your audience!

Important
Contact your RichAds manager to get free localized creatives for Japan made specifically for your Antivirus offer.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Setup tips for Antivirus ads promotion in Japan 

Finally, we’ve made a list of recommendations that will help you succeed in Antivirus ads promotion, whether you’re a newbie or a professional.

6 tips for Antivirus products promotion in Japan

• Launch campaigns on Performance Mode. This algorithm focuses on automatically generating and updating whitelists for your targeting, enabling affiliates to achieve optimal results. No tracking tool is required, as the algorithm handles all optimization based on geographical location and other targeting criteria.

• Set up a postback. For Antivirus offers, it’s essential to implement a postback, allowing you to evaluate campaign results and enhance them more effectively while utilizing AI-driven optimization tools like Automated Rules and Target CPA.
  
• Look for offers in different CPA networks. Payouts can differ from network to network, make sure you check out all the options and choose the most lucrative one!

• Run ads on Premium sources. The less frequently the audience encounters antivirus and utility applications, the higher your conversion potential. Premium traffic sources (such as pop and push ads) are essential for achieving this.

• Launch separate campaigns tailored to device type and browser. This strategy enables you to adjust bids and target users more efficiently. Additionally, you can create creatives that align with specific devices and browsers, ensuring you don’t confuse Chrome with Edge, as they require different bidding strategies.

• Start with larger budgets. Antivirus offers have higher payouts and require larger budgets. It’s important to test at least ten conversion prices to fully assess the effectiveness of the sources and optimize the campaign accordingly.

Conclusion

Follow the tips from the article to gain high quality Antivirus traffic in Japan and double your profits.

Take the most profitable Antivirus offer and run it on RichAds traffic today!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Best ways to advertise Antiviruses in Japan in 2024 appeared first on RichAds Blog.

Top Antivirus partner programs keep bringing media buyers lots of money. With their high payouts and not-so-strict requirements to types of traffic for promotion you can easily make stable income. Some of these antivirus partner programs will be great for beginners. 

Antivirus is a necessary software program for every internet user. And the market is huge: according to this Security.org report, around 17 million of Americans do not use any antiviruses but plan on purchasing one in the nearest future. And there are more people around the world! 

In this article the ad network RichAds has prepared a list of the best Antivirus affiliate programs to make money. Here you’ll find some well-known brands or less popular brands that still can be trusted.  

10 Best Antivirus partner programs

Usually Antivirus offers accept a variety of traffic types, including push notifications, native ads and pop traffic (and more). You can work with any of these traffic types at RichAds where the Antivirus vertical remains at the top. Besides quality traffic you can also get white lists of sources for any antivirus and profit from the expertise of our managers.

At RichAds these are the top GEOs for promoting antiviruses:  
USA
Japan
Germany
Canada
Australia

Keep up with our constant updates so that you never miss insights into top GEOs and verticals.

And now, let’s move on to the best Antivirus affiliate program. 

1. ESET

ESET (Essential Security against Evolving Threats) was founded back in 1992 and had a different name – NOD Antivirus. In the last 30 years it has grown to more than a billion users all around the world. 

The company considers a multi layered protection (16 levels!), user-friendliness and high performance with no interruptions as its key features. What’s more, it applies AI for deeper learning and enhancing its power.

With the affiliate program you can earn 20% commission from any purchase. The referral window here is 45 days, all promo materials including banners, promo codes and special offers are available for use.

Subscription plans vary in terms of the number of devices for protection (up to 10 for home use), time period (from 1 to 3 years) and available features. Prices range from $59.99 for the simplest plan up to $539.97 for the most expensive one. 

The partner program is exclusively available on CJ, Commission Junction.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

2. Kaspersky

Kaspersky is an international company that develops software to protect users from viruses, spam and hackers. It was established in Russia in 1997 and is now the fourth biggest producer of antivirus software.  

Kaspersky Laboratory uses cutting-edge AI technology that help identify and eliminate a cyber threat. Even though the program is constantly running on your computer, it does not slow it down and other programs still operate fast. 

The default rate for a purchase is 20%. Depending on the volume and quality of traffic you can even negotiate a higher payout. For every purchase of a standard plan you can get from $4.59 to $12.39, for a premium one – up to $17.39.

This antivirus affiliate program is also managed by CJ, so you need to be registered as a publisher there to start working with it.

3. F-Secure

F-Secure is another old-timer in the sphere of antivirus software. It was founded in 1988 and has now more than 30 million users and around 111 million euro in income. 

Apart from the antivirus F-Secure offers VPN and software for password and ID protection. All these products can be purchased separately or as a part of the F-Secure Total package. The company promises absolute protection from any type of cyber threats, optimization of your game experience and will keep your data safe.

For any plan purchase you can get up to 40% in commission. The cheapest plan will cost a user $54.44 (for one device/a year), the most expensive one – $348.47 (for 25 devices/2 years).

This partner program is available on the Partnerize platform, your access request should be considered within 3 business days. 

4. AVG

The Czech company AVG Technologies has been around since 1991 and it continues to grow. The main products of the company include antiviruses as well as other software for safety and anonymity on the internet. 

The AVG antivirus has six levels of security and promises complete safety from any type of cyber attacks and will also help protect your personal life and fight against any attempts at hacking into your computer or web camera. Antivirus is available for any device type, including mobile. 

There are different packages available for both personal and business use. Users will pay $99.99 for the plain version of the antivirus for a year that will allow them to connect up to 10 devices. A more advanced version will cost $139.99.

The partner program offers up to 35% commission for every sale. Publishers can access all promo materials including banners and links. The program also includes various bonuses and incentives.  

5. McAfee

McAfee is an American company that was created back in 1987 and that produces different software for internet security.  

Now the company offers several products: McAfee Total Protection, McAfee VPN, McAfee Web Advisor, PC Optimizer and other. Almost all of these are available for any device type. 

Up to 25% can be earned from the purchase of any plan. For example, a simple annual plan will cost $44.99 with a discount, a more premium version – $80.99 with a discount. They also have family plans, and for each sale an affiliate can earn around $67.

The program is available on PostAffiliatePro where you can find all necessary ad materials or additional conditions.  

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

6. Surfshark

Surfshark was founded in 2018 and is now owned by Nord Security (the one who also own NordVPN). Despite the merger, the companies remain independent and each has their own customer base. 

Apart from a popular VPN service, Surshark also offers their own antivirus. The company guarantees protection from hackers (including hacking of web camera) and lightweight security from any new viruses that won’t be affecting the performance of your device. 

The antivirus is part of the package together with VPN. It will cost a customer either $95.52 or $116.51 for two years (both are on sale, the full price will be $433 and $488 respectively).

The average commission rate is around 60%; but in general, affiliate earn 40%+ for each new customer. You can also get performance bonuses and earn even more. 

7. 360 Total Security

The 360 Total Security antivirus was created by a Chinese company called Qihoo in 2008 and is as efficient as its older competitors from the list. The company offers both a free version and a premium one. 

The affiliate program offers up to 30% in commission and higher, depending on the quality and volume of your traffic. For a 360 Premium package an affiliate can earn from $2.33 to $10.85 for one purchase. And the cookie period is 90 days!

All materials for advertising will be available in your affiliate account once your request has been accepted. 

8. Norton

Norton has been developing antivirus solution since 1982 and is now one the most popular and trustworthy software on the market. This antivirus promises to safeguard your computer and your data from any external threats, be it a virus or other malware. 

Besides the antivirus, Norton also offers their own VPN and Norton 360 for Gamers. The Norton 360 Deluxe and Premium plans can be used to keep more than 5 devices safe. The prices for an annual plan range from  $149.99 to $349.99 depending on the number of users and children.  

The baseline commission will be 20%. However, you can earn from $16 to $150 for one sale if you promote the offer in certain GEOs. The whole commission structure will be outlined in the partner program.  

The Norton affiliate program is available on different platforms, including CJ and Impact.

9. Trend Micro

Trend Micro is an American-Japanese company that has been producing software for cyber security since 1988. Now they are considered to be one of the market leaders in hybrid cloud, network, and endpoint security.

The company offers antivirus solutions to both individuals and businesses. Their products aim at ensuring all user data and identity is heavily protected against any threats, including AI.

For individual plans a user will pay from $19.95 to $54.95 with a discount ($39.95 – $149.95 for a full price). For businesses they offer other plans that will cost much more depending on the number of devices and the features included. 

Partners working with the Trend Micro affiliate program can earn up to 20% from each sale. You will have access to all promo materials, including product catalog, banners and links. The brand can be promoted in the APAC region as well as in Europe.

10. Avast

The Avast antivirus has been around for more than 30 years and is now the second largest on the market. In 2022 it was acquired by Norton, but still offers products under their own brand.  

Avast has solutions for different OS: Mac, Windows, Linux, Server. Each has its own price: for example, a Windows user will pay $56.99 for a year, a Mac user – $36.99. There are also three-year plans that start at $119.68 and go up to $479.99 (Linux being the most expensive system out of all).

Affiliates that join the program can earn from $10 to $80, depending on the GEO where the offer is promoted. 

Conclusion

Obviously, there is an abundance of Antivirus offers but we have selected the highest paying Antivirus affiliate programs with wide GEO coverage in this article.  

You can start traffic to Antivirus offers now: just go to RichAds and launch your ad campaign! To help you we have released an antivirus affiliate marketing guide with all necessary information.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Top 10 Antivirus affiliate marketing programs in 2024 appeared first on RichAds Blog.

Cyber safety is among the things people will never cease to care about, constantly looking for better protection from malwares, viruses and other threatening software. That’s why even in 2024 the Antivirus vertical products are still in high demand across the globe!

Here, you will find the top geos for promoting Antivirus offers, compiled by RichAds ad network!

In this article we will tell how to choose geo for Antivirus ads, what geos are the top performing and on which ad formats.

How to choose the best geo for Antivirus offers advertising?

Based on experience, Antivirus products are more in demand in developed countries, where internet penetration is high so statistically more users are interested in web protection. This makes Europe, North America and some parts of Asia the most lucrative geos for promoting Antivirus offers, while other countries’ audiences seem less responding.

Below we listed a key-points system to evaluate the best geos for Antivirus offers by:

• Tier of the region.
  In affiliate marketing geos are traditionally sorted into Tiers, like Tier 1, Tier 2 and Tier 3, indicating the average payouts, audience penetration, etc. The higher the Tier — the higher the payouts but the audience gets much harder to approach. Traditionally, users from higher Tiers are more concerned with personal cyber security.
• Internet penetration.
  This measure indicates a percentage of active internet users compared to the entire population of the country. Every year at least once users come across malware threats, so the more people are exposed to internet activity — the higher the chance they will consider finding means for protection.
• Traffic price and volumes.
  The CPC or CPM bid for a geo might also indicate whether the traffic is low quality or you might face fierce competition while promoting Antivirus offers. If the bid is too high there’s a chance you will run out of budget pretty quickly, but if it is too low you might not get any traffic at all. At RichAds there’s an in-house feature Predictor — an AI-based system, that evaluates the amount of traffic you will get by selected bid.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Trending geos for promoting Antivirus offers in 2024

Now it’s time to reveal the most popular geos for advertising Antivirus offers, compiled and reviewed by RichAds ad network!

• USA;
• Japan;
• Germany;
• France;
• Austria.

The list of the trending geos for Antivirus vertical offers was based on observations and statistics at RichAds ad platform.

1. USA

The United States of America is a Tier 1 geo in North America, which already indicated high payouts but a very demanding audience. According to DataReportal, there are about 330 million active internet users in the states, which is 97% of the total population! The audience from the USA perceives Antiviruses more of an insurance, so among the most common Antivirus ads approaches are subscription renewal and device protection.

Among the popular Antivirus brands in the USA there are McAfee, Norton, Bitdefender and Malwarebytes. Also, as the research shows, about a third of total Antivirus software users are more likely to pay for subscriptions. In terms of devices, iOS mobile phones have about 60% of the market in the states, while Android mobile devices get only about 35%.

Highlights:

• Tier of the region: Tier 1;
• Internet penetration: 97% (about 330 million active internet users);
• Traffic price: recommended CPC (cost per click) on push notification ads — $0.25, recommended CPM (cost per 1000 views) on pop ads — $2.3.

2. Japan

The country of Japan is a Tier 2 geos that has been among the best geos for promoting Antivirus offers for years now. As DataReportal shows, Japan counts about 104 million active internet users, which makes 84% of the total population. The Japanese audience seems to be more concerned with both internet privacy and security as most products feature real-time protection and VPN features.

Among the most popular cyber safety brands in Japan you will find Heimdal, Norton, Avira, SafeNetClub, Sufrshark and ManageEngine. Plus to that, many devices in Japan already feature built-in protection software, which only makes the transition to other brands easier. As for devices, iOS-based mobile phones possess about 55% of the market, while Androids get more or less 44%.

Highlights:

• Tier of the region: Tier 2;
• Internet penetration: 84% (about 104 million active internet users);
• Traffic price: recommended CPC on push ads — $0.29, recommended CPM on pop ads — $4.7.

3. Germany

Germany is Tier 1 geo in Europe, a very successful market for Antivirus ads to be run. According to DataReportal, Germany features almost 78 million active internet users, which is about 93% of the country’s population. Germans in general are very concerned about web protection, as it once even cost lives when a hospital in Germany couldn’t operate while being under a cyber attack.

Germany makes one of the top geos for Antivirus offers due to the fact that most of the Antivirus software is made within the country, while Germans are very loyal to local products. Among the most popular brands there are both local and internationally-famous tools: Kaspersky, Norton, Avast, WatchGuard and Avira. Android devices also show a huge market coverage of about 70%, while iOS seems less popular in the region.

Highlights:

• Tier of the region: Tier 1;
• Internet penetration: 93% (about 78 million active internet users);
• Traffic price: recommended CPC on push ads — $0.15, recommended CPM on pop ads — $5.

4. France

France is a recently trending geo for Antivirus offers advertising due to increased market growth of such products in 11% annually! According to DataReportal, the number of active internet users in France is at 60 million, making it 93% of the population. The French audience became more aware of threats after a series of cyber attacks in recent years, which drove Antivirus providers and local IT companies to deal with the issue.

What makes France among the best geos for promoting Antivirus offers is the audience’s warm response to almost all the common European brands: Norton, McAfee, Bitdefender, Avast, Avira, Kaspersky, etc. In terms of devices, Android holds about 80% of the market, while iOS seems to be a minority in France.

Highlights:

• Tier of the region: Tier 1;
• Internet penetration: 93% (about 60 million active internet users);
• Traffic price: recommended CPC on push ads — $0.08, recommended CPM on pop ads — $1.3.

5. Austria

Austria is another Tier 1 European geo, which performs very similarly to Germany in terms of promoting Antivirus offers. According to DataReportal, there are 8.5 million active internet users in Austria, making it over 95% of the population. Just like Germans, the users in Austria are highly concerned of cyber attacks and personal data leaks, as most infrastructure is highly dependent on digital performance.

Austria is among the best geos not only to promote Antivirus offers on, but also to develop cyber protection products, since many brands originated there. Some of the considered best Antivirus software — Avira, Kaspersky, G Data, Total AV and Avast. The market share of Android and iOS devices is close, 56% to 42%.

Highlights:

• Tier of the region: Tier 1;
• Internet penetration: 95% (about 8.5 million active internet users);
• Traffic price: recommended CPC on push ads — $0.18, recommended CPM on pop ads — $22.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Top geos for Antivirus offers at RichAds

RichAds advertising network has years of experience working with Antivirus promotion, providing the opportunity to run offers on powerful traffic sources like push, in-page, pops, direct click and native ads. Below you will find the top performing geos for Antivirus ads for each format determined by inner data of RichAds platform!

Every month we share a report on the best geos and verticals for our ad formats, drawing information from campaigns on RichAds’ ad platform. You can keep up on the current trends in affiliate marketing following the tag Best geos and verticals on our blog.

1. Best geos for Antivirus offers on push ads

The top performing geos for Antivirus offers on push traffic mostly are of Tier 1 geos from Europe and North America, along with Tier 2 in Asia. European market sufficiently prevails, though traffic volumes for Antivirus ads in North America and Japan are quite big.

The trending geos to promote Antivirus offers on push traffic: USA, Germany, France, Japan, Italy, Great Britain.

2. Best geos for Antivirus offers on iOS in-page push ads

The top geos for promoting Antivirus offers on in-page push ads mostly come from Tier 1 geos of North America, Europe and Oceania, while Japan, a Tier 2 geo, is also there. Since in-page push ads are very popular for targeting iOS devices, the volumes increase where Apple has a larger market share.

The trending geos to promote Antivirus offers on in-page push traffic: USA, Canada, Germany, France, Japan, Australia.

3. Best geos for Antivirus offers on popunder ads

The best converting geos for Antivirus offers on popunder traffic are of mostly Tier 1 and Tier 2 regions in North America, Europe and Asia along with a Tier 3 African country. Clickunders possess huge amounts of cheap traffic worldwide, so they can reach the interested audiences even in some unusual locations.

The trending geos to promote Antivirus offers on popunder traffic: USA, Germany, Japan, Austria, Czech Republic, Algeria.

4. Best geos for Antivirus offers on direct click ads

The top performing geos for promoting Antivirus offers on direct click ads, also knows as redirect ads, come from Tier 1 North America and Europe, also covering Tier 2 area in Middle East. Direct click ads usually show very impressive results especially in higher Tier regions.

The trending geos to promote Antivirus offers on domain redirect traffic: USA, Germany, Austria, Spain, Portugal, UAE.

5. Best geos for Antivirus offers on native ads

The top profitable geos for Antivirus offers on native traffic are Tier 1 countries like the USA and Germany. The Antivirus ads in those regions have gathered a critical mass of traffic so that they have prevailed all the results from other areas.

The trending geos to promote Antivirus offers on native traffic: USA, Germany.

Conclusion

Users will never give up on looking for cyber safety means as internet penetration worldwide grows and web threats become more frequent. With this list of top geos for Antivirus offers, you as advertiser can easily evaluate the areas that will perform for such products. Also, while preparing approaches, creatives and landing pages for advertising, it’s essential to make sure that displayed info will be in local languages as this ensures better audience penetration.

We at RichAds are well-experienced in promoting Antivirus niche and have made our ad platform to fit all the demands. On RichAds platform you can launch a campaign on push, pops, in-page, direct click and native traffic in over 220 geos from Tier 3 to Tier 1 by affordable costs! Start profiting off Antivirus ads with RichAds’ quality traffic!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Top geos for Antivirus offers in 2024 appeared first on RichAds Blog.

Antivirus vertical is one of the most profitable at RichAds ad network, it’s in our top 3 best converting niches by volume and results of our clients. We also provide customized whitelists on specific offers and GEOs upon request!

Which traffic works best for Antivirus software offers?

Before we get down to antivirus ad networks that have the HQ traffic for antivirus ads, let’s understand what kind of traffic to search for when choosing a net.

From RichAds ad network’s expertise and overall marketers’ reviews, we can see two traffic sources that are a must to test on Antivirus vertical.

They are:

• Push ads. This kind of traffic reminds of personalized “systems messages”, which is perfect for Antivirus creatives advertisement. Furthermore, the format shows really high CR for the vertical and we see it on top of our “GEOs and vertical” report at RichAds. In terms of pricing, it starts from $0.005 at the platform.
  
• Pop ads. Such ads are quite aggressive and also fit in perfectly for Antivirus ads — the message pops up like a separate page with a virus warning, it’s impossible to miss. Also, it’s very simple in use — just an LP link, targeting and you’re ready to go. Prices are also affordable, starting from $0.5 per thousand views at RichAds.

Both of the formats have a loyal content policy and are perfect for antivirus ad promotion, so all the ad networks we mention below do provide one of the formats or both.

Top 7 Antivirus ad networks

We’ve collected top seven advertising networks that work best of all for Antivirus offers, look for the one you’ll like below!

Top 7 Antivirus ad networks
1. RichAds
2. Adsterra
3. PropellerAds
4. Adcash
5. AdMaven
6. Clickadu
7. RollerAds

1. RichAds 

Being a self-serve ad network, RichAds provides 5+ billion impressions daily on 220 GEOs. The network was recognized as the best traffic source of 2024 by Affiliate World Dubai.

This is one of the best Antivirus ad networks for advertisers and publishers, with lots of expertise on various verticals, such as Gambling, Betting, Nutra, Dating, Soft, Finance, Ecommerce, Sweepstakes, and, of course, Antivirus and Utilities. 

Traffic formats include:

• classic and in-page push ads,
• pop ads,
• native ads,
• direct click ads. 

You can read about each format on RichAds blog, furthermore, there are guides on working with a specific vertical, like Antivirus one and real cases, check it out!

Furthermore, the ad network provides AI optimization tools to simplify the work of affiliates, including:

• Target CPA, 
• Micro bidding, 
• Performance Mode,
• Automated Rules. 

To get started with the network, you need to deposit $150, and if you add $500 and more. you’ll get access to campaign setup without your participation. You can do this via bank card or wire transfer, Capitalist, Payoneer and other methods. 

Managers at the network are also ready to help with optimization, providing free whitelists and creatives based on your GEO and offer.

Check out top cases on RichAds traffic:

• Casino offer with 74.48% ROI on pop ads in Japan
• Gambling offer on Canada with 23% ROI on push ads
• Gambling offer in Bangladesh with 119% ROI using pop ads
• Dating offer on in-page push traffic in Germany with 37.17% ROI
• 116% ROI on Gambling vertical in Brazil with push ads
• mVas offer on pop traffic in Peru with 180.58% ROI (CPA $0.32)

In terms of quality, everything’s also proven, all the traffic is verified by AdScore together with constant in-house checkups, so marketers are protected from bot or fraudulent traffic. All the sources are divided into four groups — Premium, Standard, New and Remnant according to the quality.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

2. Adsterra

Adsterra is one of the global Antivirus networks for publishers and advertisers providing 35 billion impressions monthly in 240+ GEOs. The guys work with different verticals, mostly catering for Betting and Gambling, eCommerce, Sweeps, Dating, Soft, Games, Installs and Antivirus verticals.

They provide such traffic as:

• popunder,
• social bar (including push and in-page push, interstitial, custom widget),
• native ads.

In terms of getting started with Adsterra, you can use Paxum, Visa, MasterCard and UnionPay as well as wire transfer and Capitalist. The minimum deposit starts with $100, but for wire transfers it begins with $1000.

Managers there are also very helpful, they have an internal Partner Care center, providing assistance with campaign setup, recommendations and tips on scaling. They also have features for automated optimization such as SmartCPM and CPA Goal.

3. PropellerAds

This is one more multivertical ad network, providing 12 billion impressions a day in 195+ regions worldwide. PropellerAds have been in the market for many years, focusing on Finance, Dating, Utilities, Mobile Apps, Games, Sweeps, eCommerce and iGaming niches.

Main traffic formats of PropellerAds include: 

• classic and in-page push ads,
• popunders,
• survey exits,
• interstitial.

The deposit amount is at least $100 for cards, while for wire transfer you need to deposit $1000. You can make such payments via debit and credit cards, UnionPay, PayPal, epayments, American Express, Webmoney, Skrill and Advcash.

The platform also provides personal account managers for gold and platinum advertisers and online support chart. In terms of features, they can boast of Rule-Based optimization, demographics and interest targeting as well as retargeting opportunity.

4. Adcash

Adcash is another advertising self-serve platform for getting high-quality Antivirus traffic, claiming to have 90+ billion advertising requests per month in 195+ countries with 200 million unique users. 

The verticals of the network include iGaming, Soft, VPN, Sports and Entertainment, Finance, Sweeps and Ecommerce. Guys also have their own anti-fraud system to protect their traffic.

Traffic channels from Adcash:

• popunder,
• interstitial, 
• native ads,
• in-page push ads,
• display ads.

The deposit amount starts with $100 for the self serve platform and $1000 for managed campaigns, the methods include credit cards, wire transfers, PayPal, Skrill, WebMoney, and alternative payments. 

Once an advertiser reaches a monthly spend of $1000, he’ll get a personal account manager. Other special features include smart bidding to optimize ROI automatically, real-time tracking and reporting as well as advanced targeting.

5. AdMaven

One more ad network providing traffic for Antivirus offers is AdMaven, offering 2 billion impressions daily. This platform mostly works well on Nutra, Dating, iGaming, Extensions, Mobile Apps, Soft and Coupons offers.

The AdMaven traffic varies from:

• push, both web and in-page, 
• interstitial,
• banner,
• pops.

The minimum amount of money to get started with AdMaven is $50. You can add the funds via credit card, Paxum, Capitalist, Payoneer, WebMoney and PayPal. Their features include an auto-optimization tool and personal manager support.

6. Clickadu

Clickadu takes its proud place among top antivirus ad networks, serving 5.8 billion impressions and 3.6 million conversions a day. Apart from Antivirus niche, other verticals include Social and Entertainment, Gambling, Betting, Tools and Utilities, VPN and eCommerce.

Ad formats provided by Clickadu:

• classic and in-page push, 
• video, 
• banners, 
• popunder, 
• instant text message, 
• SKIM.

To buy ads at Clickadu, you need to add $100 minimum. Payment methods include debit and credit cards, PayPal, WebMoney, Paxum and Bank Wire. Their features include professional support, Smart CPM optimization, advanced targeting and fully managed campaigns.

7. RollerAds

With 3 billion impressions, 5 million daily clicks, 8k advertisers, and 10k direct publishers, RollerAds stands out among Antivirus ad networks. The amount of noches is very broad — Dating, Soft, Utilities, Finance, Ecommerce, Extensions, Utilities, Forex, etc.

Traffic formats to run with RollerAds:

• classic and in-page push ads, 
• onclick ads.

Minimum deposit at RollerAds starts with $50 dollars and can be added via credit card, wire transfer, Capitalist, Paxum, Payoneer, and PayPal. Its tools include Smart targeting and real-time reporting.

Conclusion

We hope that you can find the best Antivirus ad network in the article and start scaling your profits to the moon.

Choose wisely and make the most of your campaigns at RichAds!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Top 7 Antivirus ad networks appeared first on RichAds Blog.

Looking for antivirus traffic in affiliate marketing? Ecountered issues with Google ads, Twitter and Facebook and wanna learn how to convert antivirus and utilities software offers? 

Itching to promote antivirus offers in the USA?

You came to the right place! We have some new ideas for you. Read on to learn more.

People all over the world no matter where they live are being attacked by viruses and malware left and right, and the antivirus industry is booming as a result. While many affiliate marketers want to take part in this boom, they don’t know how to take advantage of the antivirus offers available in the USA.

Let’s focus on the USA in this blog post, but you understand that these facts can be taken into account for other rich countries.

RichAds ad network team will help you get your feet wet with the Antivirus affiliate vertical, and in the USA, no less.

Are Antivirus offers worth promoting in 2024?

The answer to this question is a resounding “Yes!”. In fact, according to a study by Check Point Research, a cyber security company, there has been a 30% increase of global cybersecurity attacks in Q1 of 2024.

Cybercriminals are in full gear right now, and so should users be when it comes to their defense.

This is where antivirus products come in. They are one of the most essential lines of defense against cybercrime and can help protect users’ data, devices, and identities.

Finally, according to Park Associates, the average American household has 17 devices in 2023. What does this mean for you? More devices signify a higher risk of getting exposed to malware, virus, etc. And where there’s a need that you can fill in, profit follows.

Furthermore, Antivirus vertical is in top 3 niches to launch at RichAds ad network, it shows highest CRs and volumes for our affiliates, while the USA is the biggest and most profitable GEOs. Furthermore, you can take whitelists for your exact offer from a manager.

What to look for in the best Antivirus offers?

Now that we’ve established that antivirus offers are a great choice for affiliate marketing campaigns in the USA let’s take a look at how you choose one to promote.

There are a few things to look for when choosing the best antivirus offers for promotion.

1. Reputation

The first is that the antivirus should be from a reputable company, and this means that it has been certified by independent testing labs, such as AV-Test and AV-Comparatives.

Some of the best antivirus affiliate programs available in the USA are as follows:

• Bitdefender: Bitdefender is a top-rated antivirus with strong features and a great reputation. It is available for PC and Mac and can be used on up to 3 devices.
• Kaspersky Lab: Kaspersky Lab is another well-known and highly rated antivirus company. It offers protection for PCs, Macs, and Android devices.
• McAfee: McAfee is a well-known and trusted antivirus company. It offers protection for PCs, Macs, Android, and iOS devices, as well as anti-theft features for mobile devices.
• Norton Security: Norton Security is a highly regarded security software company with a comprehensive set of security features.
• Avast: Avast is a popular and well-reviewed antivirus software. It has a free version that provides basic security for mobile and desktop users.

You can work directly with these brands by applying to their affiliate program. The clincher is that these companies are pretty strict when it comes to new affiliates.

Unless you already have experience working on antivirus offers and you have a website featuring reviews and discussions of antivirus programs, you will likely not get accepted.

In this case, you can always work with affiliate networks that have the antivirus you are eyeing in their database. To find affiliate networks based on the offer or brand, search in affiliate offer aggregators such as AffBank, oDigger, and affPlus.

2. Features

The antivirus should have features that meet the needs of your target market. For example, some people may prefer an antivirus with a strong anti-spyware component, while others might prefer one with a built-in firewall and VPN.

Some of the most important features to look for include:

• PC, Mac, Android, and iOS compatibility;
• Protection against a variety of threats, including viruses, spyware, ransomware, and identity theft;
• A firewall to protect your device from unauthorized access;
• A VPN package.

3. Ease of Use

The antivirus software should also be easy to use. This means that it is not only easy to install but also simple to navigate and operate.

Users should not have to spend a lot of time trying to figure out how to use the software in order to be protected.

4. Competitive pricing and available promos

The antivirus should have competitive pricing. This means that it is not too expensive and is affordable for most people.

In addition, the antivirus should offer promotional deals and discounts from time to time. This will help you attract more customers and boost your sales.

5. Conversion flow

As an affiliate, you should know the type of action that counts as a conversion — after all, this is where your revenues will come from.

There are a few conversion flows available for the best antivirus affiliate marketing offers, which are as follows:

• CPI (cost per install)
  With this conversion flow, the advertiser shall pay you for every app installation. Some offers require an additional step that the user should open the app and use it for the first time before your conversion is confirmed.
• Pin Submit
  In this case, the user submits their mobile number to receive a code for a free trial of the antivirus software.
• Click2SMS
  In this conversion flow, the user is redirected to a landing page where they are asked to enter their mobile number. The conversion is counted once the user receives an SMS message and confirms it.
• Free Trial
  This is the most common conversion flow for antivirus offers. In this case, the user is given a free trial of the software. It depends upon the advertiser if the conversion flow requires that the user provides their credit card information or simply downloads and uses the software. If it’s the former, the payout is usually higher.
• Straight Sale
  In this case, the user buys the antivirus software directly from the advertiser. The best converting straight sale offers are those that present a discount or a limited-time offer.
• Revenue Share
  In this case, the advertiser pays you a commission every time your referral pays for his subscription. You will be paid a share of the revenue for as long as the user continues to subscribe to the service. The commission percentage can vary depending on the offer and advertiser.

Make sure to double-check the offer information and requirements before applying to and promoting one to avoid getting kicked off the offer or the affiliate network.

Now, after looking at all these qualities and you still haven’t narrowed down to an antivirus offer, then what you can do is to look for and work with an affiliate network that has a SmartLink for antivirus offers such as Zeydoo.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to promote Antivirus offers in the USA?

Once you’ve chosen an antivirus offer to promote, the next step is to create a marketing campaign that will appeal to American consumers.

If English is your first language, then promoting to the USA is easier because you don’t have to translate any ad copy or landing page you have. All you need to focus on now is finding the right traffic source, getting creative in your ad copies, and setting up your ads well.

Let’s talk about all these.

Find the right traffic type and source

The first step is choosing the right Antivirus traffic type and finding a traffic source. Focus on one traffic source at a time and test it first before moving on to the next one. Go deep first before going wide.

Some of the best-performing traffic types for antivirus offers are push notifications and popunder ads — all of which are available here in RichAds.

Those two sources have proven to be the best for Antivirus offers as they have loyal content policy and allow any images to be used. Furthermore, prices for both formats are quite affordable, while the setup is dead easy.

Get creative with your ad copies

If you have no idea about what angle to approach when promoting to users, you should look into what your competitors are doing.

Research competitor ads either manually or using a spy tool. We’ve written extensive guides on the top push notification ads spy tools and popunder spy tools; check these articles to help you decide which spy tool to use when researching antivirus offers.

Examples of push notification ads for the Antivirus vertical

Here are some examples of push notification ads for the antivirus vertical in the USA. There are several working approaches, we’ve collected all of them.

Let us segment them based on style.

• Shock or scare tactics:

• System Notification style:

• Informative:

Here are some examples of pop ads landing pages for the Antivirus vertical in the USA.

• Shock or scare tactics:

• System notification style:

• Discounted offer:

• Brand focused:

Tips for setting up Antivirus campaigns

Once you’ve done preparing the ad copy and landing page, the next step is to simply set up the ad campaign. Here are some of the best antivirus affiliate marketing tips we’ve gathered when it comes to setting up antivirus ad campaigns the right way:

• Start campaigns with Performance Mode.
  This algorithm is aimed at automatically creating whitelists for your targeting and renewing them for an affiliate to gain highest results. No tracker is needed for the algorithm, it will do all the optimization based on GEO and other targeting parameters.
  
• Set up a tracker.
  For Antivirus offers it’s crucial to set up a postback, this way you’ll be able to analyze the results of the campaign and optimize them more effectively and use AI-based optimization tools like Automated Rules and Target CPA.
  
• Create a pre-lander or a funnel.
  Unless you are working with an affiliate network that has its own pre-landers, do not send traffic directly to the offer page. You’ll be wasting ad money if you do so. Whether the conversion flow is per install or per sale, warming up your audience is key to increasing conversion rates.
  
• Choose premium traffic sources.
  The less the audience’s exposure to antivirus and utility apps, the better your chances of conversion. And you can only get that with Premium traffic sources (pops and push ads).
  RichAds divides all traffic sources into 4 categories based on how they convert. The best traffic sources are grouped under the Premium category. About 80% of RichAds traffic comes from premium sources.

• Create separate campaigns based on device and browser.
  This will allow you to tweak your bids and target users more effectively. You can also make acreatives that match the device and browser. It’s crucial not to mix up Chrome and Edge, there are different bids.
  
• Set higher budgets.
  The thing is that the USA is a very competitive yet well-paying GEO, that’s why it’s best to set higher budgets. It’s crucial to test at least 10 conversion prices to get the full understanding of sources efficiency and optimize the campaign properly.

Conclusion

All in all, 2024 is a great year to start learning how to run antivirus campaigns successfully. The key is to find the right offer, traffic type, and source, and then to get creative with your ad copy. With the right preparation, setting up an antivirus ad campaign is easy and straightforward.

For more tips on running antivirus affiliate marketing campaigns, please check out our blog. Thank you for reading!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post How to gain Antivirus traffic in the USA: offers, tips, networks appeared first on RichAds Blog.

Promoting the best verticals and offers for push ads is the right way to profit with this ad format… but how to know which niches are the top-performing on push traffic?

Here, we’ve prepared a list of 6 recommended verticals and offers for push ads, figured on insight data of one of the biggest ad networks!

In this article you will find top verticals and offers for push ads, along with creative examples and top-performing geos for each niche! Also you will find top offers for push traffic to run on provided by Yellana CPA network!

Best verticals and offers for push ads

We at RichAds ad network have been providing affiliates with the opportunity to run campaigns on push traffic since 2018 (we also went by RichPush name back then)! During that time we’ve been gathering expertise analysing the data of campaigns performed at our platform and now ready to share it.

The list of recommended verticals and offers for push ads:

Each month we share a report on the best geos and verticals based on RichAds’ inner statistic, to increase profits of your campaigns! Check articles by the tag ‘Best geos and verticals at RichAds‘ and stay updated on the most current trends in the affiliate marketing!

1. Gambling

Gambling is among the top profitable verticals at almost every ad format, as the iGaming industry itself grows worldwide every year. Since push ads show ads to users after subscribing, it’s more likely to catch the interested audience promoting this niche. Gambling audience, in its turn, stays quite consistent, as players prefer to act by an impulse, and push-notification ads can be quite engaging at a time!

To promote Gambling offers on push ads efficiently, you might want to consider the ‘gold standard’ of very bright and promising creatives with bonuses or free spins. Also, highlighting the product brand is a plus, since push ads increase trust to the offers as they look like a familiar legit push notification! Plus to that, consider regions you advertise offers on, since audience from higher Tier countries usually gambles for entertainment and emotions, and the lower Tier geos audience considers gambling a way to earn money.

Top-performing geos to promote Gambling offers with push ads: Indonesia, Vietnam, USA, Brazil, Russia.

2. Betting

Betting is being one of the ‘evergreen’ niches to be promoted with push traffic. That is so due to the fact that Betting audience is more likely to return after a time, since there are many various seasonal events to bet on, for example, football world cups. Push ads require users to subscribe to the ads delivery, and via that they get a constant reminding of current sports events!

For advertising Betting offers with push traffic you can utilise different approaches, starting with bonus giveaways, and continuing with ‘secret tactics’ revelations. Betting audience engages with the thought of winning easy money with bets and fast withdrawals, so you can emphasize those parts as well. Make sure to check the geos’ regulations on sportsbook activity, as regional legislation process, like in Brazil, raises the audience’s engagement in the offers.

Top-performing geos to promote Betting offers with push ads: Brazil, Nigeria, Ukraine, Indonesia, Vietnam.

3. Finance

Finance vertical is considered to be of the ‘umbrella’ ones, which include many different niches united under one lead. Since Finance offers are usually focused on providing a way to make money, the audience is also quite diverse, but not unpredictable. The variety of products rounding that theme can be exploited to transfer the audience from one product to another, if preserved accordingly.

Now the main niches in Finance offers promoted via push ads consist of mostly banking and trading products. The approaches might vary also, since trading platforms require brand recognizing strategy, and investing solutions emphasize easy-to-withdraw-funds touch. Some products might be more performing due to the regional trends, such as investing in CIS countries nowadays.

Top-performing geos to promote Finance offers with push ads: Russia, USA, Armenia, Kazakhstan.

4. Dating

Dating is a classic vertical to promote on push ads, and have been in front line for this ad format from the very beginning. The amount of niches it constantly produces leaves affiliates with no other choice but to advertise as many of them as possible. Push traffic empowers that by looking exactly like a notification from an app, which most Dating offers are. Thus, push ads increase the trust to the products, and provide an easy engagement approach to the audience.

For Dating offers advertising on push ads it’s pretty much simple – what you see is what you get. You can promote products by straightforwardly highlighting the platform brand, or via disguising it as a direct message. The more niched and specified the offer is, the more expected the audience will be attracted by it. And the most incredible thing is that Dating isn’t strictly dependent on regions in terms of profitable advertising.

Top-performing geos to promote Dating offers with push ads: Indonesia, USA, France, Italy, China.

5. Antivirus

Web security has been a point of high interest by almost any user since the very beginning of the internet itself. People tend to increase attention to online safety after a plain reminder, which push ads might serve as. Push advertising notifications offering Antivirus solutions can trigger both concern and need to attend the problem, since the issue is highlight at hand, and the salvation is provided.

For Antivirus offers there are traditionally two ways of advertising: a situational warning and a service discount. Either approach successfully targets its audience, whether it’s impulsive users concerned by malware threats or calculated ones that perceive a beneficial deal. As for geos, the top Tier countries’ users seem to be more worried about web security than others.

Top-performing geos to promote Antivirus offers with push ads: USA, Germany, Japan.

6. Sweepstakes

Sweepstakes can be considered an evergreen vertical for push ads, that has it’s peak seasons. Mostly, advertising Sweepstakes offers might be a profitable addition to your ad campaigns while facing holidays or some other events related to gifts.

Most of the niches in Sweepstakes verticals are related to giveaways and gift cards, less frequently services like gym programs or courses. With such approaches as a direct message alike notifications by famous brands, Sweepstakes can be very performing for the right audience. As for geos tips on advertising this niche, it’s most popular in Tier 3 countries, with some exceptions due to seasonal events.

Top-performing geos to promote Sweepstakes offers with push ads: USA, Pakistan, Philippines, Mexico.

Top-performing offers for push traffic by Yellana CPA network

Yellana is an affiliate network launched by RichAds. Now it’s a complete platform for affiliates to find profitable CPA offers among top verticals such as Gambling, Betting, Finance, Dating, and etc. Below you will find some offers for push traffic provided by Yellana!

• 22Bet – CPA – multigeo – $20;
• 7K Casino – CPA – Russia – $28;
• Push collect Windows 10+ Edge WW – CPI – multigeo – up to $1.44;
• Push collect Windows 10+ Chrome WW – CPI – multigeo – up to $0.9.

Conclusion

Since top verticals and offers for push traffic aren’t just a matter of trends, rather a consistent picture of niches that bring profits promoted via this ad format, you’re free to test them. Note that within these niches there can be adjustments in popular products due to seasonal events. Also, taking into account the geo is a plus, since different niches might have their audience only in a certain region.

We at RichAds have been working with push traffic for many years, and determined the best functionality for you to run push ads campaigns on our platform. You can launch offers on push notifications on over 220 geos from Tier 3 to Tier 1, and get profits with quality traffic. Start earning on running push ads with RichAds!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Top 6 verticals & offers for push ads appeared first on RichAds Blog.

Antivirus vertical is in top 3 at RichAds ad network, we have a lot of volumes on various GEOs as well as customized whitelists for most popular offers and regions at request. Affiliated reach their highest CR on the vertical easily.

Do we need antiviruses in 2024? 

The amount of malware only grows each year, as more advanced technologies appear, malicious soft and hackers find more ways to eliminate basic protection. For instance, according to StationX, the amount of malware and potentially unwanted apps reached 1.2 billions in 2024.

As you can see from the chart below, the amount of the viruses only increases year by year with no recession.

Antiviruses in 2024 are no longer just programs for catching trojans. They became multi-layered protection of devices and information that is stored on them.

The main functions of antiviruses today are:

• Protection: the antivirus can save from dangerous sites, files, and phishing, protect your personal data that on the Internet, emails, and your devices when you use Wi-Fi in public.
• A security advisor: it tells you which programs or apps are suspicious or waste too many resources.
• VPN and browser protection: the antivirus can help you reach sites that are not available in your region, and protect your browsers from unwanted ads;
• Parential control: antiviruses can block certain content from kids view as well as protect them from aggressive websites;

Considering that the number of malware is growing every year, it’s not even worth answering the following question. Do you need antivirus software or not? The answer is clear.

All you need is to bring that to your potential customers. This affiliate marketer’s guide to antiviruses will help you to do it.

Antiviruses vertical in affiliate marketing

Antiviruses is one of the oldest and evergreen verticals in affiliate marketing. It seems that all advertisers who make big money in affiliate marketing now have started with Antivirus affiliate program.

The peculiarity of the antivirus vertical is that its offers are popular all year round, so there is no seasonality for them. It covers various devices: there can be offers for mobile and desktop with different OS.

What concerns payments? They range from $1 to $100, or even higher. As a rule, such offers do not restrict the type of traffic. So anyone can choose which offer to try with which payout and how much to spend on traffic to get a positive ROI.

How to choose an offer for Antivirus in affiliate marketing

Before choosing an offer and country, let’s look at the global trends in the antivirus affiliate industry.

First, look at the statistics for the countries most often exposed to virus attacks. And these are not the richest countries in the world as you might think.

Afganistan, Myanmar, Namibia, Libya, Honduras are the top five countries where cyber criminals are most likely to implement viruses successfully.

All countries of the world can be divided into those where the risk of getting malware is higher and lower. This information can be used to choose an offer or place it on a banner/landing page as an evidence base.

Pakistan, Algeria, Indonesia, Sri Lanka, and Ecuador are the most susceptible to viruses. These countries are appropriate for running antivirus campaigns.

The most protected from malware countries are Singapore, United States, Malaysia, France, and Canada. There is one explanation for this: people there are especially careful about cybersecurity and use antivirus software.

If they are used, then there is a demand for them. But here, the awareness of the population will be higher, so the good old approaches like “Your computer is infected” will most likely not work.

Direct advertisers or Antivirus affiliate programs?

When it comes to the antiviruses vertical, it is not so difficult to find direct advertisers. However, there are many suitable offers in affiliate networks as well.

• If you work directly with advertisers, you will certainly win in the size of payments because you do not have to share earnings with intermediaries.
  
• If you work through affiliate programs, payments will be less. But at the same time, you will have a choice of several products for promotion, and the affiliate program will provide you with advertising materials and help from managers.

Otherwise, it’s up to you to decide which option to choose.

Popular GEOs for running Antiviruses at RichAds

Which countries are suitable for running antiviruses with push ads at RichAds?

As the vertical is our top 3 verticals, we have a lot of expertise working with it and collected the proven data on launching Antivirus offers in different regions.

Top 6 GEOs for Antivirus affiliates at RichAds:

• USA,
• Japan,
• Germany,
• Canada,
• Australia,
• Great Britain.

In addition, you can ask our managers for the best geos, since this data is constantly changing. They will suggest relevant bundles and help you launch and optimize your campaign. Or track the tag “Best GEOs and verticals” at RichAds ad network.

Why do we recommend running Antiviruses on push notifications?

Why not native ads or social media? The push format is great for antiviruses promotions.

First, the push notification looks like a reminder from the operating system. In this case, it is appropriate to tell the user that his computer may need additional protection. You can customize creatives to look like personalized messages from a system, this approach always works.

Secondly, the affordability, the cost of push traffic is very democratic. It’s a nice option for a start, the price starts from $0.005 per click for Tier 3.

Thirdly, everyone who receives push notifications is a real person who has subscribed to them, so the audience is more loyal as users are ready to recieve your ads.

Finally, the content policy is very loyal, you can use any wording or image without being banned or censored, push ads are quite easy to use.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Creatives for Antiviruses vertical

What do antiviruses give to users? Sense of security from potential loss of money or personal information. When it comes to antivirus creatives, you can play on fear and security.

Moreover, the approaches may be different depending on the country. While intimidation works well in India, in developed countries, people are more concerned about their own security and monitor discounts on antiviruses.

• Informative article + personal appeal.
  You can highlight that the antiviruswas selected specifically based on your OS data, for instance, or taken into account your previous searches.

• Shocking message
  Remember that many ad networks don’t allow using knowingly false statements such as “Your phone is infected”. In this case, you can use language that does not state the presence of a virus or problem but indicate its possibility.

• GEO + model + statistics.
  Research popular phone models in your region and use the data on your creatives, mentioning that such models are most prone to virus attacks on the GEO.

• Discounts and updates.
  For such creatives, use well-known antiviruses for this GEO and offer some exclusive deal, you can even limit it by time, this way the product will seem more attractive.

Landing pages for the Antivirus offers

As a rule, popular antiviruses have ready-made, high-quality landing pages. They will come in handy if you launch a funnel version with advertising for a brand and discounts. In this case, you don’t need a pre-landing page at all.

If you choose shocking creatives or creatives with viral threat statistics, you need a pre-landing page. On it, you will need to convince the user to believe in the story you attracted him with, especially if these are options with a personal appeal, an informational article, or a shocking story.

By the way, pre-landers with stories work if you need to tell a scary story about how someone did not install an antivirus and lost a fair amount of private photos.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to run Antiviruses on push notifications

It’s not enough to successfully create different mobile and desktop campaigns to launch antiviruses on push notifications. It would be best if you had more advanced targeting.

• Set up a tracker.
  For Antivirus offers the tracker is a must, it really helps to optimize your biudget and turn off unnnecessary or expensive sources quickly.
  
• Start with Performance Mode.
  This is an algorithm that does all the work instead of a marketer, and no tracker is needed. Just specify targeting, add creatives and all the optimization work will be done automatically and effortlessly!
  
• Focus on models and manufacturers of devices.
  The simplest thing is to split campaigns according to operating systems, but you can do even better and make separate campaigns for different device models or manufacturers. In this case, you can use the model name approach on the creative, which will look more credible for the user.
  
  By the way, at RichAds, you can see the top models and manufacturers in specific GEOs and launch in them.

• Launch campaign on New subscribers only.
  Create a separate campaign for new subscribers, this can be done via manual CPC campaign or Target CPA algorithm. These are the people who just subscribed for push notifications. Chances are they haven’t seen any antiviruses push ads yet, so this audience is more likely to have conversions.

• Limit clicks and impressions to no more than 2 per day.
  2 impressions and 2 clicks per day is the best option not to overload the user but at the same time, make them think that something is wrong with their device.
  
• Prepare for higher budgets.
  Antivirus offers have quite high CPAs and higher payouts, so the budget shall also be increased, make sure to test at least 10 conversion prices.
  
• Separate campaign by browsers.
  It’s crucial to create separate campaigns for Chrome and Edge, as the bids are different, contact your managers to find out about the best ones for your offers.
  
• Launch ads on Premium Sources.
  Premium sources are the best in the network. It is optimal to start tests with them. You will immediately see which exact sources will convert.

• Ask manager for whitelists.
  Make sure to contact your manager for the best sources for your Antivirus offers, we update them weekly and have extensive expertise in source selection for the niche.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

How to run Antiviruses on iOS and macOS push ads

iOS and macOS audiences are a tidbit for push affiliate marketing. At the same time, everyone knows that regular push notifications were not available for iOS users. But this does not mean that you will not be able to get your piece of the profit from them. Now we’ll tell you how!

RichAds has a push traffic format, which, along with in-page push notifications, makes advertising on push notifications possible for iOS users. Calendar push is a new ad format that is not intrusive for users. And you need to use it right now!

The ad appears within the daily schedule. Such an advertising campaign is set up like a regular one. But here in the sources, you need to choose all the available options with a black dot near the four-digit number. A green dot indicates in-page push notifications. And these campaigns are best tested separately.

A nice bonus: you don’t need a picture for a Calendar push creative, so launching a campaign is as fast and simple as possible.

If you look at the graph of the popularity of iOS devices worldwide, you will notice that they are similar to the top countries running antiviruses in RichAds.

Japan, Australia, Canada, the USA, and the UK are there. Here is the answer in which countries run antiviruses for Mac devices and iPhones.

A kit of antiviruses offers on push notifications

We have made a kit of your most recent and profitable antivirus offers. Find countries and payments for all tastes.

• Yellana 
  
  1. ProtectVPN
  Multigeo
  Up to $12
  
  2. Push collect Windows 10+ Chrome
  Multigeo
  Up to $0.12
  
  3. CCleaner
  UK
  Up to $1.04
  
•  CPA Roll
  
  1. Global – Push Subscription Video Player Update – Chrome Android – CPS
  Works great with pop traffic
  Payout and CR depends on the GEO
  
  2. Global – AVC Antivirus & Cleaner – CPI
  Both pop and push
  CR/Payout depends on geo
  For BR, DE, TR geos average CR is 4.8%
  
  3. FR – Avast Premium – CPA
  Push
  Payout – $60
  Average CR – 1.5-2%
  
  4. WW – AVG Mobile Security – CPS
  Push/pop
  Payout – $50 except tier 1 countries ($35-40)
  Average CR – 4.6%

• Wewe Media
  
  1. [91915] BitDefender (All devices) $49.99 per year – multigeo – payout $72
  
  2. [91068] PureVPN – US/UK/CA/AU/FR/DE – CPA – payout $65.6

As you can see, running antiviruses is not difficult at all. We hope this guide on the vertical will bring you a steady profit on push notifications.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Antiviruses affiliate marketing guide for beginners appeared first on RichAds Blog.

It may be bad news for users, but a golden niche for marketers who promote antivirus.  So, if you want to learn how to promote Norton, McAfee and Avira offers, this article is made for you.

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Why is the antivirus niche so trendy?

The target audience of this vertical is quite extensive, it is difficult to divide it into segments or groups, so let’s look at the exact points that attract customers in such offers.

This way you will understand the potential client and his needs, so you will be able to satisfy them.

Antiviruses are always relevant for several reasons:

• Computer viruses are ubiquitous.
  They can get into any device even without downloading them, just by clicking on a link.
  
• Downloading any free apps actually puts a user at risk.
  This especially concerns any programs aimed at entertainment (games, movies, apps, etc.).
  
• The harm is unpredictable.
  Sometimes a virus can be just nasty and annoying, but there’s malware that can destroy all the data on your laptop.

• The threat may concern personal data or finances.
  Now a lot of people store their passwords, credit card information and other sensitive data in their devices, so it’s crucial to have strong protection.

15 converting titles for Antivirus offers

When we speak about examples of creatives for antivirus niche,it is vital to be careful with the texts and titles you use. You shouldn’t be too aggressive and threaten the user, most advertisers and networks do not welcome this method of promotion.

That is why we have selected timeproof and safe headings for Antivirus vertical:

Appeal to a potential threat:

• Your PC may be infected/at risk;
• System check-up is highly recommended;
• Activate your protection immediately;
• Protect your system!
• Update your antivirus software;

Highlight the advantages:

• The best antivirus of 2024!
• Free virus protection;
• Junk file discovered. Delete in 1 click!
• Activate Norton for just $9.90 per month;
• Scan the software for viruses in 3 minutes;

Use emojis:

• ❌ Enable antivirus protection ❌
• 🚨 There is no active antivirus. Install now? ⚠️
• 🔔 Security Center (3). ⚠️ Time to update your antivirus ⚠️
• Renew McAfee for $9.90 per month ➡️
• Your system may be infected ⛔

We’ve also collected Antivirus ads examples that will help you gain more profit out of your offers, look for them below!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

Working approaches to Antivirus ads creatives

You already know how to choose the right title for antivirus offers, so below we will have a closer look at the best combinations of icons, texts and banners used to promote them.

There are several approaches to examples of creatives for antivirus that constantly prove their effectiveness:

• Use system warnings.
  They actually attract users’ attention and make them think about potential viruses. In addition, they look quite realistic, if you choose the right texts, emojis and banners, it can play into your hands!
  

• Apply moderate aggression.
  Make sure your text is not too scary, but can convince a potential client to double-check his system and think about the actual purchase of antivirus. Do not use too aggressive headlines and claims that the system is definitely in danger. It is better to use the wording “maybe”, “can be”, “recommended”.
  
  

• Highlight the discount.
  An eternal recommendation is to use sales and bonuses, you can even season them with time limitation and numbers, like “Only today”, “for new users only” or “exclusive 50% discount”.

• Point out the benefits.
  Look deeper into the needs of your audience, what do they want from an antivirus?
  Correct, they want to feel safe and protect their personal data, as simple as that. Just specify it in the text!
  

Important: Use at least 5-10 creatives per campaign to get enough data for optimization and test all possible approaches.

Choosing the best sales funnel for Antivirus

In the case of Antiviruses vertical, the funnel depends on the exact offer.

Usually, large brands like McAfee, Norton, Avira will have a fairly short funnel — only a creative and a landing page. The thing is that large brands usually offer ready-made landing pages of high quality.

So, if you promote a well-known brand that already has a name, and you mention some discounts, bonuses, or special offers on your creatives, a pre-landing page is not required, the user is already warmed up.

Another option for the vertical is the usage of  a pre-landing page. Apply it if your creatives contain a threat of a “virus” attack.

In this case you can test the storytelling approach and make a pre-landing that follows up the scary creative with some statistics on cyberthreat or a story of an ordinary user who lost everything as he was too careless and lived without antivirus.

Conclusion

Remember that testing is the key to success, try different funnels, headlines, and creatives until you find something that converts for your offer. If you don’t have time to come up with creatives ideas, contact your manager at RichAds and he will prepare them for you for free.

Launch antivirus offers at RichAds and get the maximum profit!

What is RichAds?
🔝 High quality push and pop ads,
🔼 domain redirect and native traffic source,
🔝 buy push ads at $0.005 (CPC), pop ads at $0.5 (CPM),
⏫ domain ads costs start from $1.5 (CPM), native ads — from $0.001 (CPC),
⏫ ad network offers large volumes of traffic in more than 200 geos from Tier 3 to Tier 1.

The post Best Antivirus Creatives Ideas in 2024 appeared first on RichAds Blog.